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Göral, Ramazan. „Competitive Analysis of the Hotel Industry in Konya by Using Porter’s Five Forces Model“. European Journal of Economics and Business Studies 3, Nr. 1 (30.12.2015): 106. http://dx.doi.org/10.26417/ejes.v3i1.p106-115.
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One of the areas of industry in Konya which needs to be analyzed regarding effective factors on competition is hotel industry. Accordingly, the current research tries to analyze factors impacting on the industry using Porter's five forces model. According to this model, an industry is affected by five competitive forces and these forces determine the state of competitiveness and profitability of an industry. Porter’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should base on and understanding of industry structures and the way they change. Porter has identified five competitive forces that shape every industry and every market: entry of new investors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among existing competitors. Porter’s model supports analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis, management can decide how to influence or to exploit particular characteristics of their industry. This study aims to analyze the competitiveness at Konya Hotel Industry by using Porter’s Five Forces Model. In this study, questionnaires have been used for data collection. The statistical population of the research consists of managers of hotel business (Senior, middle, executives).
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Kun, Qian, Lv Yuenan und Li Yingxue. „Analysis of Dandong 99 strawberry market competitiveness Based on Porter's five forces model“. E3S Web of Conferences 253 (2021): 03058. http://dx.doi.org/10.1051/e3sconf/202125303058.
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In this paper, using the potter five models, from the buyers bargaining power, the bargaining power of suppliers, the threat of potential entrants, the threat of substitutes and industry competition ability five aspects of current competitors within the market competitiveness of dandong 99 strawberry is analyzed, on the basis of the existing problems and put forward the corresponding countermeasures and Suggestions, in order to enhance the competitiveness of the dandong 99 strawberry play a role in promoting.
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Kulakova, Aleksandra Vitalevna, und Izabella Magometovna Ugurchieva. „Factors that Influence the Hostels’ Activity in Odintsovo“. Interactive science, Nr. 1 (56) (20.01.2021): 37–40. http://dx.doi.org/10.21661/r-552865.
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In currently dynamic environment and fierce competition, hostels are forced to focus not only on the internal state of affairs of the company, but also on developing a long-term strategy of behavior that would allow them to quickly respond to changes in their environment. To analyze the micro-level of the organization's external environment, a competitive analysis is used according to the Porter's five forces model (the intensity of competition among existing players, the threat of the appearance of substitute goods, the threat of new players on the market, the bargaining power of suppliers and the bargaining power of consumers). The article analyzes the Porter's model and assesses the factors that influence hostels’ activities in Odintsovo.
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Maksymyuk, Maksym. „METHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES' STRATEGIC ANALYSIS“. Scientific Journal of Polonia University 29, Nr. 4 (18.06.2018): 101–13. http://dx.doi.org/10.23856/2914.
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Article deals with methodological aspects of travel & tourism companies' strategic analysis. Two stages of the strategic analysis are described. In the external analysis it is recommended to use Porter's five forces analysis, Strategic group mapping, Critical success factor. List of external public sources is recommended for strategic analysis of macro environment of Travel & Tourism companies. Following internal analysis components are recommended: analysis of resources and competencies, value chain analysis, comparative analysis through financial analysis and benchmarking, analysis of products and their positions in the market.
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Gold, Michael A., Mihaela M. Cernusca und Larry D. Godsey. „A Competitive Market Analysis of the United States Shiitake Mushroom Marketplace“. HortTechnology 18, Nr. 3 (Januar 2008): 489–99. http://dx.doi.org/10.21273/horttech.18.3.489.
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Shiitake mushrooms (Lentinus edodes) have many nutritional and medicinal benefits. The cultivation of log-grown shiitake mushrooms encourages forest farming and can be an opportunity for farmers interested in developing an additional enterprise. In 2006, the University of Missouri Center for Agroforestry conducted a nationwide survey of shiitake mushroom producers to analyze the U.S. shiitake mushroom industry by taking into consideration the forces that influence competition based on Porter's five forces model. Shiitake mushrooms are grown primarily as a side business, especially those produced exclusively outdoors. Indoor production on sawdust generates higher income than outdoor production on logs, but log production is more suitable for a small-scale operation in an agroforestry setting. Barriers to entry are created by relationships in the market, economies of scale, and the learning curve effect. Although there are a limited number of spawn suppliers in the market, they produce quality inoculum and maintain good relationships with shiitake mushroom producers. The majority of respondents sell their shiitake mushrooms locally. Gourmet restaurants, farmers markets, and on-farm outlets are the main markets for shiitake mushrooms. Trends in demand are increasing and prices are high. Shiitake mushrooms can be replaced with other common or gourmet mushroom types, but also have their own identity for numerous nutritional and medicinal properties. Competition for log-grown shiitake mushrooms arises from shiitake mushrooms produced on sawdust and from imports. To successfully survive in the market, firms create competitive advantages through quality, customer service, and consistent supply. Barriers to success in the shiitake mushroom business include demanding work requirements, the need for a serious commitment to produce and market shiitake mushrooms, a 1-year time lag between investment and a return on investment, and insufficient production and marketing information. Grower associations, universities, and state and federal agencies must join their efforts to fund and support shiitake mushroom research and industry development.
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Chik, Jerry. „Analysis of the Boiler and Heat Exchanger Manufacturing Industry in the US Using Porter's Five Forces Framework“. Alberta Academic Review 4, Nr. 2 (26.07.2021): 1–18. http://dx.doi.org/10.29173/aar116.
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As global trade expands and technological progress is being made in developing countries, manufacturers of boilers and heat exchangers in the United States (US) are facing increasing import competition while industry profitability is competed away from industry rivals, market entrants, as well as by the growing number of available choices for buyers, and by suppliers with larger clientele and differentiated products and services. The forces that influence profitability in this industry is an essential part of strategic planning for any boiler and heat exchanger manufacturer that aims to control competition risk and optimize profitability. This research aims to break down and analyze the influences that industry manufacturers, market entrants, purchasers, component and raw material suppliers, foreign imports, technological advances, government policies, industry organizations, and future trends have on the profitability of industry players. While it was found that the level of competition in the industry is moderate, rapid advances in technology, increasingly stringent government policies on emission standards and boiler and heat exchanger efficiencies, as well as growing import competition may catalyze industry competition in the near future. The use of Porter’s five forces in this analysis suggests the need to consider the significance of technology and the challenges posed by imports through increasing globalization, as these factors could substantially change and disrupt the industry by reducing barriers to entry and by raising the threat of substitutes. As a result, the boiler and heat exchanger manufacturing landscape in the US could become much more competitive, which in turn, could diminish returns for industry operators. This could also change the structure of the industry with the inception of industry players that offer differentiated products and services. The question for industry groups and policy-makers is to what extent should these five forces be influenced, since the degree of support for or of counteraction to these forces will guide the future competitiveness and marketization of the boiler and heat exchanger manufacturing industry in the US.
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Singhania, Monica, und Kamal Kumar. „The financial viability of the Yamuna Expressway“. Emerald Emerging Markets Case Studies 4, Nr. 4 (01.10.2014): 1–9. http://dx.doi.org/10.1108/eemcs-11-2013-0216.
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Subject area The case focuses on issues concerning infrastructure development by Jaypee Infratech Ltd. (JIL) in the context of emerging market of India. This is undertaken by employing the usage of strength weakness opportunity and threat analysis (SWOT) analysis, political, economical, sociological and technological analysis (PEST) analysis and Porter's Five Forces Model and competitor analysis. It also outlines the importance of financing model adopted with respect to Concessionaire Agreement drafted and executed towards making an infrastructure project financially viable so as to reduce the risk associated with infrastructure projects which requires huge investments and long gestation period. Further, it also highlights the importance of how future projects can be undertaken on the basis of public private partnership (PPP) model. Study level/applicability This case can be used as a teaching tool in the following courses: MBA/Post Graduate Program in Management in Management Accounting, Management Control Systems and Strategic Cost Management. It can be used to explain concepts of SWOT analysis and Porter's Five Forces Model analysis. Students are also introduced to the technique of financial analysis. Executive training programs for Middle- and Senior-level employees to explain the Infrastructure Financing and Concessionaire Agreement for infrastructure projects. Under-graduate/Post-graduate programs in Entrepreneurship. Case overview JIL was established as a Special Purpose Vehicle in 2007 to execute the Yamuna Expressway project. Originally the contract was awarded to parent company Jai Prakash Associates Ltd. in 2003. The project entails financing, construction, operation, maintenance and collection of toll for 36 years and then transferring it back to Government of Uttar Pradesh of 165.5 km Yamuna Expressway, and subsequently development of 530-million square feet of area from five parcels of land earmarked along the expressway. The project highlights how a PPP infrastructure project can be made financially viable. Expected learning outcomes SWOT analysis was used to identify the strengths, weaknesses, opportunities and threats to a company. Also, application of Porter's Five Forces Model was done to analyze an industry. Determining quantitative terms like Long-Term Return on equity, Return on Capital Employed, Book Value vs Market value, Net Margins, Income Tax benefits enjoyed under section 80-IA and Minimum Alternative Tax (MAT); determining financial viability of an infrastructure project over its entire life cycle. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
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Taranenko, Oleksii. „UKRAINE EXPRESS DELIVERY MARKET INDUSTRY ANALYSIS“. Economic Analysis, Nr. 30(4) (2020): 84–92. http://dx.doi.org/10.35774/econa2020.04.084.
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The article is devoted to the study of the express delivery market in Ukraine. The subject of the study is courier and postal services that provide express delivery services. Based on the study of statistical indicators, a conclusion was made on the state of development of Ukraine's economy in 2020 and analysis of data from the National Bank of Ukraine, the International Monetary Fund, the Cabinet of Ministers of Ukraine analyzed forecast indicators for Ukraine's economy in 2021-2023. negative trends in the economy of Ukraine, the e-commerce market continues to grow rapidly as an alternative to self-employment in quarantine. The structure of the e-commerce market is studied, the model of the e-commerce market in Ukraine in 2019-2020 is built. The conclusion about emergence of a new niche in the market - food delivery is made. In order to analyze the express delivery market in Ukraine, a PEST analysis was conducted by political, economic, social and technological categories. The volume of the express delivery market in 2020 is studied. The growth indicators of the express delivery market are analyzed. The environment of the express delivery market in Ukraine is studied. It is determined that the largest market operator is Nova Poshta, which is active in the e-commerce market and in the C2C and B2B categories. Another market share is occupied by Ukrposhta, Intime, Mist Express, Delivery, which are Nova Poshta's biggest competitors. The rapid entry of operators such as Justin and Allo Express indicates low barriers to entry into the express delivery market. Using the model of Porter's 5 forces, the main threats of the transportation market were analyzed, which allowed to identify such threats as - the development of its own delivery of online retailers, the dynamic development of the market and the entry of new operators; low entry barriers, frequent increase in tariffs for services without improving the quality or expanding the portfolio of services, the possibility of losing financial licenses for transfers.
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Purwanto, Purwanto, und Anaconda Bangkara. „Analisis Strategi Bersaing Pasar Kaget untuk Memenangkan Persaingan“. Jurnal Manajemen dan Bisnis Indonesia 4, Nr. 1 (01.10.2016): 16–34. http://dx.doi.org/10.31843/jmbi.v4i1.100.
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The problem companies are becoming increasingly complex and competitive business be increased very sharply, as a result of changes in the business environment in the era of globalization. Companies must be able to adapt to the environment in order to survive in the midst of these conditions. For that management is required to manage the organization in a better and more professional in controlling the activities of the company. Business "shock market" Cikarang, Jababeka, Bekasi as a collection of merchants who sell various products to lower middle class should immediately anticipate and prepare for making new business strategies to survive and thrive in the future. The study has the purpose of analyzing the external and internal business environment, identifying, evaluating business strategies and finding alternative strategies for the future that can be implemented " shock market.†External business environment will be analyzed with descriptive qualitative method involving shared business environment (economic, political, ecological and technological), Porter's competitive forces, the forces of the trigger and the key success factors.The results showed that the manager should earnestly follow external analysis results such as politics, economics and ecology as well as industrial environments (competition among members of the industry, the threat of new entrants, threat of substitute products, buyer powerful and strong supplier) Keywords : market shock, the external business environment , the strength of competition Porter
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Kumbara, Afthon. „THE ANALYSIS OF PORTER'S FIVE FORCES IN LUCKY TEXTILE GROUP IN FACING THE COMPETITION OF TEXTILE INDUSTRY“. Dinasti International Journal of Economics, Finance & Accounting 1, Nr. 3 (29.07.2020): 397–412. http://dx.doi.org/10.38035/dijefa.v1i3.419.
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Lucky Textile Group is one of the textile industries in Indonesia. Lucky Textile Group has 2 subsidiaries, each of which has different processes and production results while maintaining mutual sustainability, namely PT. Benang Citra Indonesia and PT. Eternal Lucky Print. PT. Yarn Citra Indonesia is an industry that produces yarn with the main raw materials, namely cotton, rayon, capital, tencel and cotton blends, while PT. Lucky Print Abadi is an industry that produces woven and finishing fabrics (Printing, Dyeing and White). The raw material for making woven fabric is yarn obtained from PT. Yarn Citra Indonesia or can also be from an outside factory according to the appropriate type of raw material. Then processed into finishing fabrics (Printing, Dyeing and White) according to customer requests including special finishing such as waterproof, anti-fire, anti-bacterial etc. Market competition in Indonesia Even the world is getting stronger with the entry of new competition so this creates challenges that must be resolved. Improving efficiency, innovation and quality in the production process is a way to attract the attention of customers and do not forget to maintain customer confidence by implementing customer responses that encourage and meet customer demand Through the analysis of 5 porter strengths and SWOT analysis, it is expected that Lucky Textile Group can prepare and build strength in the current and future competition in the textile industry
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Amertha, Denada Tirta, Alla Asmara und Setiadi Djohar. „Business Strategy Formulation for Training Company in Captive Market“. European Journal of Business and Management Research 6, Nr. 4 (23.07.2021): 143–49. http://dx.doi.org/10.24018/ejbmr.2021.6.4.965.
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This study aims to formulate a business strategy at a training company (PT PTC) as a lead training provider in facing competition in the Pertamina Group market (captive) and in the non-captive market. The internal business environment was identified using VRIO analysis and evaluated using the IFE Matrix, while the external business environment was identified using Porter's Five Forces and evaluated using the EFE Matrix. The formulation of alternative business strategies in the PTC training business unit is carried out using the SWOT Matrix which is then outlined in the business strategy implementation roadmap. The results showed that PT PTC's training business unit was in a position to grow and develop with good internal capabilities in using strengths and minimizing weaknesses (score 2,570), and in a strong position to respond to opportunities and threats (score 3,042). The results of the VRIO analysis obtained 4 future competencies for strategy formulation on the SWOT Matrix and obtained 9 alternative intensive strategies in the form of market penetration strategies, market and product development as well as 1 horizontal integration strategy, then ranked using QSPM for a roadmap of PTC training business strategy implementation in 5 years front.
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Ya’acob, Fatin Farazh, Mohamad Zaim Isamail, Zahirah Hamid Ghul, Rabiatul Munirah Alpandi und Siti Mariam Mellisa Abdullah. „THE COMPETITIVENESS ANALYSIS OF EDIBLE BIRD NEST INDUSTRY IN MALAYSIA: APPLYING PORTER'S FIVE FORCE“. Journal of Tourism, Hospitality and Environment Management 6, Nr. 23 (15.06.2021): 79–91. http://dx.doi.org/10.35631/jthem.623009.
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The demand for EBN is continuous to growth and about 70 percent of world demand still cannot be fulfilled. Unfortunately, Malaysia only contributes 20 percent from world demand. The aims for this industry are to contribute about RM5 billion to Malaysian agricultural export and to achieve at least 40 percent of world demand. As being one of the most demanded EBN and being in the competition for leadership in world bird nest market, it can be specified that new market entrants and investments are important to fulfil the aims of government to this industry and for the growth of EBN industry. Thus, the objectives of this paper are to analysing the current competition condition of EBN industry in Malaysia and its opportunities for new entrants. This study revealed that the need of a huge capital and knowledge to conduct this business is essential and must come together. There is relatively low threat of substitution if the business premise is a shop lot. Despite the existence of buyer power in price negotiations, swiftlet house owners too could influence the process and assure themselves of higher markups when they organise a tender process with the help of the rancher’s association. Threat of rivalry is low especially with the setup of the rancher’s association to help each member who faced problems.
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Ettredge, Michael L., Matthew G. Sherwood und Lili Sun. „Office-Client Balance and Metro Area Audit Market Competition“. AUDITING: A Journal of Practice & Theory 39, Nr. 4 (06.07.2020): 113–41. http://dx.doi.org/10.2308/ajpt-17-107.
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SUMMARY We propose a new audit supplier competition construct, the Office-Client Balance (OCB), which consists of the relative abundance of competing audit offices and audit clients in a metropolitan (metro) area. From this construct, we derive a metro level audit competition proxy reflecting surpluses or shortfalls of total metro audit office numbers relative to the national metro OCB norm: the OCB_TOT. Consistent with the predictions of Porter's Five Forces theory, we find that OCB_TOT is associated with lower fees, more auditor turnover, and more (less) office exits (entrances) in metro audit markets. These findings validate OCB_TOT as a proxy for audit market competition. Our results indicate that greater metro level competition among auditors (more positive OCB_TOT) is associated with higher audit quality, proxied by fewer financial statement misstatements. Several additional analyses suggest that OCB_TOT is useful in explaining clients' choices of local (versus remote) audit offices and Big 4 (versus non-Big 4) offices. Data Availability: Data used in this study are available from public sources. JEL Classifications: G18; L10; M42.
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MARKOVA, Z. A. „ANALYSIS OF THE STRUCTURE OF COMPUTER GAMES MARKET IN RUSSIA“. Business Strategies, Nr. 6 (06.06.2019): 10–13. http://dx.doi.org/10.17747/2311-7184-2019-6-10-13.
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With the growth of the computer games market, the competitive environment of this industry is rapidly changing. The constant appearance of new players in the market leads to the need to form a new competitive strategy. In this article, the Porter’s Five Forces model is used as a theoretical foundation for analyzing the level of competition and justifying the choice of competitive strategy. Based on the results of the analysis, we proposed an optimal strategy for companies operating in the market of computer games.
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Toor, Tajinder. „Competitive analysis of a contact lens market“. Strategic Direction 30, Nr. 7 (03.06.2014): 34–37. http://dx.doi.org/10.1108/sd-05-2014-0064.
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Purpose – This paper aims to present a broader industry-level competitive analysis of a contact lens market. Design/methodology/approach – Porter’s Five Forces model can be used for a broader and rigorous competitive analysis of a contact lens market to determine the competitive intensity and to form a well-rounded business strategy. Findings – The contact lens market is highly competitive and unattractive. Because growth has been stagnant, traditional competition has become more intense to steal share from each other. However, the competition in the market could not be defined narrowly between traditional competition but is broad with substitutes, and bargaining power of customers and distributors. A contact lens manufacturer has to look beyond the traditional competition to not only compete with traditional competitors within the industry but also with substitutes, and bargaining power of customers and distributors. Practical implications – This paper will benefit contact lens manufacturers/businesses in forming a well-rounded business strategy.
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AZZOLINI, LUCIANO, und ANSHUMAN KHARE. „ROLE OF MARKET BASED INSTRUMENTS IN THE NEW BUSINESS PARADIGM“. Journal of Environmental Assessment Policy and Management 06, Nr. 03 (September 2004): 311–38. http://dx.doi.org/10.1142/s1464333204001717.
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This paper attempts to develop a prescriptive theory/model for the strategic application of market based policy instruments. The research paper documents the development of command and control regulatory instruments and provides a normative account of their use by businesses for competitive positioning. The paper then reports the development of Market Based Policy Instruments (MBI) and explains their prospective defensive and offensive strategic applications based on Porter's Five Forces model of industry analysis. Finally, a prescriptive model that describes the strategic application of MBI is provided based on the preceding analysis. It is assumed that successful firms will not shy away or avoid future regulatory instruments but use them to their competitive advantage. That competitive advantage will come from core firm values that emphasize dramatic increases in resource productivity, the elimination of waste, the use of solution-based business models, and reinvestment in the natural capital. The strategies and tactics that will guide the evolution of "laggard" firms into "achiever" and "enviropreneurial" firms is not precisely mapped out, but there are a number of tools, tactics and strategies that firms can use. All of them are applicable depending on the managerial maturity of the firm and its capacity to extend its environmental management practices, strategy and vision throughout its organisation and to its constellation of relationships. Firms looking for unique competitive advantages should consider using market based regulatory instruments to differentiate their products and services to overcome seemingly impossible market entry barriers, reduce operating costs, and turn waste into profit.
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Singhania, Monica, Navendu Sharma, Rohit J. Yagnesh und Nimit Mehra. „Hero cycles: operating breakevens“. Emerald Emerging Markets Case Studies 4, Nr. 2 (05.03.2014): 1–8. http://dx.doi.org/10.1108/eemcs-2014-4444.
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Subject area Bicycle industry, emerging markets, competitor analysis, financial forecasting. Study level/applicability This case can be used as a teaching tool in the following courses: MBA/post-graduate programs in management in management accounting, management control systems and strategic cost management; executive training programs for middle and senior level employees; and under-graduate/post-graduate programs in entrepreneurship. It can be used to explain and test the concepts of SWOT analysis, Porter's five forces model and PEST analysis. It introduces the technique of breakeven analysis and its relationship with operating leverage. Moreover, it demonstrates the application and analyses of the Du Pont equation. Case overview Hero Cycles Ltd was established by the four Munjal brothers in pre-independence India. It started off as a business of bicycle spare parts, but quickly expanded in post-independence India, with Ludhiana as its base. The company later joined with foreign firms like Honda Motors, Japan to become the largest manufacturers of bicycles in the world. It dominates domestic markets with a market share of around 40 percent. Ananth Munjal, a learned, ambitious and cautious individual, is the next generation, ready to take over the reins of the company. Being someone who believes in learning from past mistakes, he forms a team to critically examine the decisions made by his predecessors. This team is also directed to utilize forecasting techniques for determining the expected profitability given the existing state of affairs that prevail. Additionally, Du Pont analysis is to be performed for studying the efficiency of the company on the facets of operating performance, asset turnover and associated financial leverage. Also, Ananth's risk-averse nature compels him to study the past with regard to the relationship between operating leverage, breakeven sales and corresponding margin of safety. Furthermore, he wishes to inspect the historical cost structure of the firm, and its influence on company performance. Expected learning outcomes These include the use of: SWOT analysis to identify the strengths, weaknesses, opportunities and threats to a company; PEST analysis to identify the political, economic, social and technological factors that affect the operations of a company; Porter's five forces model to analyse an industry. The case also helps students: by identifying fixed costs and variable costs that are a part of operating expenditure of a business; in the use of forecasting the financials of a company for the sake of predicting the future outcomes of certain business strategies; by application of Du Pont analysis to examine the efficiency of the various processes and strategies; in determining quantitative terms like contribution margin, breakeven sales, operating leverage, margin of safety, their significance, and the relationship between these terms. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Keller, Felipe Hatzenberger, Everaldo Luis Daronco und Marcelo Cortimiglia. „Strategic tools and business modeling in an information technology firm“. Brazilian Journal of Operations & Production Management 14, Nr. 3 (06.09.2017): 304. http://dx.doi.org/10.14488/bjopm.2017.v14.n3.a4.
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Many small companies active in the segment of information and communication technology demonstrate difficulties in terms of expanding their business and increasing the product and service portfolio. In this context, this study aims to apply strategic tools and business model in a micro-segment of the software industry inserted into a huge market competition and low entry barriers. A qualitative research was carried out, unfolded in three stages: initial diagnosis, which is developed in the current map of the business model and analysed in the internal and external environments through tools such as PESTEL, Porter's 5 forces and SWOT matrix; critical analysis, when opportunities for improvement were identified based on analysis of the environment and questionnaires applied to current and potential customers and; restructuring and identifying improvements, a stage that includes the redesign of the idealized business model, stipulating coefficients of importance for further start-up study, by applying cross SWOT analysis. Among the main results to new technologies, media release, complementary services and support partnerships are adapted.
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Yosefa, Yosefa. „USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X“. Jurnal Administrasi Bisnis 17, Nr. 1 (01.07.2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.
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PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix
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Zelkowski, Jarosław, Mariusz Gontarczyk, Magdalena Kijek und Paulina Owczarek. „Implementation of Porter five forces method for analysis and evaluation of courier services in Poland“. WUT Journal of Transportation Engineering 124 (01.03.2019): 193–205. http://dx.doi.org/10.5604/01.3001.0013.7190.
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In article was characterized courier services’ market and estimation of its specific conditions. There were pointed factors which determine development of that sector of business. Moreover it was presented Porter five forces method with application to assessment of competitive environment of an enterprise. Proposed procedure allows firms to conduct appropriate analyses in scope of determining of conditions, which facilitate or impede their operation on the market.
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Prodanova, Natalia Alekseevna, Anastasia Romanovna Lazareva, Artur Viktorovich Lazarev, Lyudmila Viktorovna Sotnikova, Olga Vladimirovna Saradzheva und Olga Pavlovna Shevchenko. „Analysis of market forces as the basis for conducting the public procurement procedure to evaluate the effectiveness“. LAPLAGE EM REVISTA 7, Extra-B (31.05.2021): 343–48. http://dx.doi.org/10.24115/s2446-622020217extra-b935p.343-348.
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The article considers the change in the methodology for conducting public procurement and, as a consequence, a change in the methods for assessing efficiency. The main methodological problems at the moment, development prospects and elimination of current issues are considered. An approach that has found wide application in assessing the investment attractiveness of projects is presented, namely, the analysis of the driving forces of the market and the analysis of competition according to Porter. The chosen topic is one of the most relevant, since the definition of the driving forces of the market and the forces of competition allows more efficient use of the mechanisms for managing the state of its purchases.
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Krivka, Algirdas. „THE ELEMENTS OF COMPETITIVE ENVIRONMENT OF AN ENTERPRISE: A CASE OF OLIGOPOLIC MARKETS COMPARATIVE ANALYSIS“. Mokslas - Lietuvos ateitis 2, Nr. 2 (30.04.2010): 32–37. http://dx.doi.org/10.3846/mla.2010.031.
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The article raises the problem of the complex analysis of competitive environment of an enterprise, which is considered to be the main source of factors, influencing enterprise‘s strategic behaviour and performance. The elements of competitive environment are derived from “traditional” market structure characteristics, developed by the scholars of classical economics and modern microeconomics, with additional factors coming from industrial organization, theoretical oligopoly models, M. Porter’s five competitive forces and diamond. The developed set of the elements of competitive environment is applied for the comparative analysis of three Lithuanian oligopolic markets. The results obtained confirm the potential for practical application of the developed classification for similar analysis.
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Baronina, Yu A. „Analysis of Competitive Forces Acting on European Automotive Industry (by M. Porter)“. Russian Economic Journal, Nr. 4 (September 2020): 103–12. http://dx.doi.org/10.33983/0130-9757-2020-4-103-112.
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The article analyzes the current state of competition in the European automotive industry using the method of assessing competitive forces developed by M. Porter. In the process, the main indicators of the largest automobile concerns were analyzed, the capabilities of automobile companies from developing countries in the European market were assessed, the dynamics of the development of car sharing services were examined, the features of the interaction of companies with suppliers of automotive components and consumers of final products were shown. The article presents three basic options for a strategy that automobile multinationals can resort to in order to counter existing competitive forces. Based on the results of the analysis, the author concludes that the competition that European automotive TNCs make up each other, as well as their dependence on buyers and suppliers, play a major role in the formation of competitive strategies. Despite the fact that the emergence of substitute services was also reflected in the new companies’ strategies, they became a catalyst for development rather than a threat. In the near future, the Chinese companies will not be able to win a significant share in such a competitive market as the European one, so the appearance of new competitors can be estimated as insignificant.
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Putranto, Agus. „Perancangan Sistem E-Learning Berbasis Web dengan Analisis SWOT pada Sekolah Menengah Umum“. ComTech: Computer, Mathematics and Engineering Applications 2, Nr. 2 (01.06.2011): 646. http://dx.doi.org/10.21512/comtech.v2i2.2814.
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Facilities and advances in information technology such as digital library, online journal and references have not been well utilized by Regina Pacis High School. The school still implements the teacher centric teaching method where students are highly dependent on teacher that may inhibit the student’s development in independent learning. The author felt the need to propose an alternative solution to support student centric learning process by utilizing information technology advances. Therefore, an e-learning system design is made for Regina Pacis High School. To analyze the position of Regina Pacis High School the Porter's Five Forces is used. Meanwhile appropriate strategies for the school are determined using SWOT analysis. Results of Matrix IFE and Matrix EFE state that Regina Pacis High School is on the maintain-and-guard position while the results of the SWOT matrix states that the strategy of Strengths-Opportunities (SO) fits the conditions of the school. The strategies and implementation of e-learning system are expected to optimize the available technology to strengthen the position of Regina Pacis high school in the competitive market.
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Kunapatarawong, Rasi. „Murrah Dairy: Thailand's first and only buffalo milk producer“. Emerald Emerging Markets Case Studies 5, Nr. 7 (17.11.2015): 1–20. http://dx.doi.org/10.1108/eemcs-12-2014-0303.
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Subject area Murrah Dairy Company Limited (Murrah Dairy) is a strategy and management case related to entrepreneurship, with a focus on marketing, expansion, strategy and management of a family-run small and medium enterprise (SME). Study level/applicability The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses. Case overview The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the concepts of regular SMEs together with community enterprises to build a business that can be used to achieve community benefits as well as private gains. With 11 years of experience, Murrah Dairy remains the first and only extensive dairy buffalo farm in Thailand. The market is growing, the brand is catching on and the company keeps expanding. Beginning with Murrah Farm in 2003, now Murrah Dairy now operates Murrah Farm, Murrah House and Mini Murrah Farm. The question now is where to go from here and what will it take to grow? Expected learning outcomes The expected learning outcomes are the increases in understanding on environment assessment (such as SWOT analysis, Porter's Five Forces, success factors), marketing strategy (product portfolio analysis, market-product analysis) and SME management, as well as abilities to propose growth strategies and marketing strategies for the firm. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Onyusheva, Irina, Minawat Machula und Treeraporn Manuthammathorn. „STRATEGIC ANALYSIS FOR BUSINESS SUCCESS: THE CASE OF VGI COMPANY“. EUrASEANs: journal on global socio-economic dynamics, Nr. 3(22) (02.06.2020): 7–22. http://dx.doi.org/10.35678/2539-5645.3(22).2020.7-22.
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The VGI Public Company Limited (VGI) is functioning under the umbrella of the BTS Group Holding Company, Thailand. The aim of this research is to consider, analyze and develop an integrated strategy for business success of VGI by means of exploring its internal and external business environment with the use of different business analytical tools. The paper outlines the current market conditions that VGI is operating under, followed by SWOT and PESTEL analyses and the 5 forces model by M. Porter. Marketing aspects are covered through STP, 7P’s market mix, pricing and advertising policy.
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Wright, Norman, und Douglas Miller. „Namibia's Damara culture center: a case study“. Emerald Emerging Markets Case Studies 1, Nr. 1 (01.01.2011): 1–11. http://dx.doi.org/10.1108/20450621111125432.
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Subject area Tourism development, emerging market entrepreneurship. Study level/applicability This case may be used in lower or upper division courses. Lower division courses may want to focus on the elementary issues of project planning, business plan development, and marketing. Upper division courses will find opportunities to enhance the discussion with ethical dilemmas and more advanced business plan development. Case overview The case takes place in a nature conservancy in Namibia. A local villager wants to open an attraction portraying local customs, traditions, art, and dance for tourists. This case can be used as an introductory strategy case study in at least three types of classes, strategic management, entrepreneurship, or hospitality management. The case presents many opportunities for students to analyze various business topics, including start-up financing, competitive and industry analysis, questions of pricing, product, and promotion, government relations, tourism development, and ethics. It is designed to be taught in either a 1 hour class or a 1.5 hour class with student preparation taking between 2 and 3 hours depending on the questions assigned. If students are asked to complete a business plan the preparation and discussion time will be longer. Expected learning outcomes Students will demonstrate ability to prepare a business plan, conduct market research, and evaluate potential business idea using Porter's five forces. Students will also demonstrate depth of understanding ethical dilemmas in an emerging and foreign market. Supplementary materials Teaching note.
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Корнілова, Наталія Я., und Олена М. Ніфатова. „ОСОБЛИВОСТІ УПРАВЛІННЯ ФЕШН-БРЕНДАМИ В УМОВАХ НЕСТАБІЛЬНОГО СЕРЕДОВИЩА“. Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 155, Nr. 1 (02.09.2021): 28–36. http://dx.doi.org/10.30857/2413-0117.2021.1.4.
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The article seeks to explore the contemporary issues of fashion brand management specifics in a volatile global business environment. Based on the survey on the fashion industry market dynamics, the study has identified the key reasons for its drastic slump associated in the first place with shutting down of offline stores, supply chain disruptions as well as with a drop in the purchasing power of population. The COVID-19 pandemic brought the world to a massive global "reset", changes in mind-sets, norms, rules and everyday life which has spurred the need to adapt to new business settings by all market participants including the fashion industry sector. The modern fashion industry in Ukraine has undergone radical transformation and has become an influential actor of the world fashion market. Following a comprehensive approach to review the phases of brand creation and brand building process, this study suggests a designer brand development and promotion strategy to be implemented in the current realia of Ukrainian fashion industry. In this context, it is argued that brand management in the area of fashion industry should focus on imposing systemic effects on market environment, maintaining stability in holding positions in promising market segments and implementing robust crisis strategies in brand building. It is emphasized that the purpose of creating a crisis strategy in the fashion market is to search for the key priority pathways to enhance business development subject to the market environment and resources available. Based on the Porter's competitive forces model, the study offers an in-depth-analysis of the fashion market by identifying factors that affect this segment development and determine market competition. It is concluded that a good crisis management paradigm should involve a well-designed strategy for business information collection and monitoring of external and internal environment. It is also argued that to be effective, a crisis management action plan should involve a consistent integrated systemic approach.
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Zaidi, Neha, Pallavi Tyagi und Animesh Singh. „Nokia’s Comeback — Is it Revival of an Iconic Brand?“ Asian Case Research Journal 23, Nr. 02 (Dezember 2019): 415–26. http://dx.doi.org/10.1142/s0218927519500172.
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The case highlights how once a market leader went from glory to decline because of its averseness to change in the dynamic competitive environment. It also emphasises the importance of innovation, flexibility and constant upgradation for sustainability. It talks about constant improvement upon one’s core competencies. The case restates the ideas and theories of Dr. C.K. Prahalad and Gary Hamel that core competencies are not permanent and stagnant, and they need to be acquired, refined, developed and evolved to sustain the competitive advantage. The case further highlights the dynamic nature of the market, and how various forces both internal (to the organisation) and external may overthrow the throne of seemingly big players and how the small players can give them a run for the share. The case can be analyzed through various strategic management frameworks such as PESTEL analysis, TOWS analysis and Porter’s Five Forces Model.
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Djojo, Brata Wibawa, und Karin Tamara. „Perancangan E-CRM pada PT Multi Superindo Manunggal“. Winners 11, Nr. 1 (31.03.2010): 26. http://dx.doi.org/10.21512/tw.v11i1.697.
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The key to the success of a company does not only lie in the product or service being offered, but in how far the company's efforts in satisfying the needs of its customers. Results of the system analysis, shows that problems faced by the company are caused by still not optimal customer services. The purpose of this study is to analyze the appropriate strategy for the company and design systems to support the implementation of the strategy. The analytical method used in analyzing the industry with Porter's Five Forces model, and formulation of strategies for using the method of analysis of external and internal environment with matrix IFE and EFE, followed by a SWOT matrix, and strategy decisions based on the matrix QSPM. Results from the formulation of strategy are market penetration strategy. E-CRM system is considered to be the most appropriate in implementation of this strategy and overcoming the problems faced by the company. Web-based e-CRM systems, focusing on the development and maintenance of long-term relationships with customers that can provide added value to both. E-CRM system is expected to make transactions easier for customers to order and get customer service, and also for prospective customers to access accurate company information. Design of E-CRM systems are conducted using 7C method.
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., Novrizal, Florentina Rahayu und Joni Phangestu. „The Increase in Porang Instant Noodle Market Share from the Perspective of Transformative Business Model Analysis“. International Journal of Research and Review 8, Nr. 6 (15.06.2021): 117–26. http://dx.doi.org/10.52403/ijrr.20210614.
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Indonesia is one of the 10 countries with the consumption of the world's biggest instant noodles. One alternative to raw materials that instant noodles are healthier than iles-iles porang or bulbs. Through connecting consumer needs with developing technology that is Transformative Business Model, this research aims to: 1) Learn how the companies condition instant noodles made from porang (porang instant noodles) currently; 2) Figure out the model business to run the porang instant noodles company; 3) Identify the challenges in porang instant noodles industry; 4) Recommend the increase in market share of porang instant noodles. Conceptual framework in this research processed through PESTEL analysis, Porter’s Five Forces Model analysis, Competitive Profile Matrix (CPM), Value Chain analysis. The conceptual framework validated by Transformative Business Model. The results showed that the challenges are not coming from competitors, but comes from the main raw material suppliers up to now only have one company. One company subdue the raw material market supply also makes high dependency in industry. On the other hand, potential market share in porang instant noodles is still huge to local as well as the international market. Keywords: market share, consumer needs, technology, instant noodle, Porang, Transformative business model.
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Sianipar, Steffi Stefani. „Strategi Pemasaran Travel Organizer Berbasis Online ‘Fade Journey’“. JURNAL TATA KELOLA SENI 2, Nr. 1 (20.12.2017): 1–15. http://dx.doi.org/10.24821/jtks.v2i1.1810.
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Seiring dengan berkembangnya sektor pariwisata dan semakin berkembangnya media sosial memberikan peluang besar bagi agen perjalanan untuk menawarkan paket perjalanan melalui online, seperti sosial media. Fade Journey adalah salah satu travel organizer yang menawarkan travel tour di Yogyakarta, lewat online. Tentu saja, bisnis berbasis online mendapatkan berbagai manfaat salah satunya adalah media promosi gratis, namun jangan lupa bahwa banyak pemain besar yang tidak hanya memiliki modal besar, namun sudah terlibat dalam sektor pariwisata ini cukup lama di Yogyakarta, sehingga mereka memiliki jaringan yang luas dan dikenal baik oleh masyarakat. Artikel ini mencoba menganalisa situasi dan kondisi persaingan yang dihadapi Fade Journey, dengan melihat juga faktor internal dan eksternal yang akan mempengaruhi bisnis yang masih sangat muda ini. Data diperoleh dengan metode observasi dan kuesioner. Kemudian data dianalisis dengan model Five Porter's Forces, SWOT Matrix, Evaluasi Faktor Internal (IFE) dan Evaluasi Faktor Eksternal (EFE) dan IE Matrix. Dari hasil analisisnya, penulis mendapatkan kesimpulan strategi generik yang diambil oleh Fade Journey yang tepat yaitu untuk melakukan diferensiasi, penetrasi pasar dan pengembangan produk. Karena dari analisis Matrix IE, Fade Journey ada di kuadran „Growth and Build‟. Mengingat kondisi tersebut, penulis menyarankan Fade Journey untuk menembus pasar dengan mempromosikan tidak hanya mengandalkan media online, serta menggunakan strategi diversifikasi konsentris dengan menambahkan fasilitas layanan lainnya seperti pemesanan tiket penerbangan dan kereta api, yang akan membuatnya lengkap. Solusi perjalanan bagi wisatawan. Implementasi strategi dapat dilakukan dengan tahapan-tahapan dari kerangka kerja 7-S - Mc. Kinsey yang telah dijelaskan pada artikel ini. Along with the development of tourism sector and the growing use of social media provides a big opportunity for travel agencies to offer travel packages via online. Fade Journey is one of the travel organizer that offers travel tour in Yogyakarta, via online. Of course, online-based businesses offer various benefits for the perpetrators, one of them is the free promotion media, but do not forget that many big players have been involved in this tourism sector long enough in Yogyakarta, so they has a wide network and well known by the public. This article will try to analyze the situation and competitive conditions faced by Fade Journey, by looking at internal and external factors that will affect the business as well that is still very young. Data were obtained by observation and questionnaire methods. Then the data are analyzed with Five Porter's Forces model, SWOT Matrix analysis, Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE) and IE Matrix. From the results of the analysis, the authors get the conclusions that the generic strategy that is to differentiate, market development and product development taken by Fade Journey is right. Because from the IE Matrix analysis, Fade Journey is in the Growth and Build quadrant. In view of these conditions, the authors suggest Fade Journey to penetrate the market by promoting not only relying on online media, as well as using a concentric diversification strategy by adding other service facilities such as booking airline and trains tickets, will making it a complete travel solution for tourists. Implementation of the strategy can be done with the stages of The 7-S framework - Mc. Kinsey that has been described in this article.
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Wu, Hao. „Wuyutai Business Plan“. Journal of Finance Research 3, Nr. 1 (29.04.2019): 1. http://dx.doi.org/10.26549/jfr.v3i1.984.
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Wuyutai founded in 1887, it has been over 130 year’s history. As a Chinese tea brand, Wuyutai brand enters into Australia market is difficult. It has to keep Chinese traditional culture to make sure Australia consumer can accept this new brand and Chinese tea product. And Australia market have already fulfilled tea product from premium class product to lower price class product like T2 brand and Lipton brand. Those exist brands have stray in Australia market for long years. Especially Lipton brand, it also can buy it in China market. Wuyutai have to face powerful Competitor in Australia market. This article uses porter five forces to analysis Australia tea market, SWOT to analysis Wuyutai itself and use marketing 4P theory to make marketing strategies. It not only uses theory to analysis, the article uses Wuyutai existing financial data to ensure that the marketing plan can be implemented.
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Baxter, Glenn. „A Strategic Analysis of Cargolux Airlines International Position in the Global Air Cargo Supply Chain Using Porter’s Five Forces Model“. Infrastructures 4, Nr. 1 (18.01.2019): 6. http://dx.doi.org/10.3390/infrastructures4010006.
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The objective of this research was to examine Cargolux Airlines International’s, one of the world’s major dedicated all-cargo airlines, strategic position in the global air cargo supply chain. To achieve this objective, a qualitative research approach was used. The data gathered for the study was examined by document analysis. The strategic analysis of Cargolux Airlines International was underpinned using Porter’s Five Forces Model. The study found that Cargolux has developed an extensive portfolio of products that satisfy discrete air cargo market segments’ requirements. The airline has also entered strategic partnership agreements with Emirates SkyCargo, Nippon Cargo Airlines (NCA), and Oman Air, which has enabled the partners to expand their route networks and to better optimize their available air cargo capacities. Cargolux has also established Milan-based Cargo Italia, which focuses on serving the important Italian air cargo market. The airline has also developed a successful two hub strategy in conjunction with one of its major shareholders, Henan Civil Aviation and Investment Company (HNCA). In 2017, Cargolux commenced a journey of transformation with the introduction of the “Cargolux 2025 Strategy”. A limitation of the study was that Cargolux’s annual revenues were not available. It was, therefore, not possible to analyze the airline’s revenue performance.
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Duda, Jiří, und Petra Křížová. „Analysis of the industry environment of the industrial feed-production“. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 58, Nr. 6 (2010): 103–10. http://dx.doi.org/10.11118/actaun201058060103.
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Production of industrial feeds for livestock and pets is an integral part of food products’ production. Production of feeds thus shares in sales worth twenty billion CZK. The paper describes and analyses the basic external environment factors operating in this sector. Most important external environment factors were identified using Porter‘s model of five movement forces of competition within an industry. Threat of entry of new companies in the sector can be expected especially from abroad. Capital investments required in this sector are very high and therefore only imports of finished product can be expected or direct purchase of an already built operation. Existing manufacturers also have a competitive advantage in certain brand-loyalty and market position. An important force within the industry is represented by suppliers, quality and price of raw materials. Most important inputs for production of feeding mixtures represent cereals and an ingredient with oil seed, and the price of both commodities is rather unstable and is expected to grow. In the analysed sector there operate many companies, none of them having dominant position. Major companies are briefly described in this paper as MIKROP Čebín, VVS Verměřovice, ZZN Pelhřimov, Tekro.Production of feed mixtures is significantly influenced by livestock development. Unfortunately, there is a gradual reduction in livestock numbers in all categories, above all pigs and cattle. Feed manufacturers should focus on the expansion of other parts of the market – feeds for pets, fish, etc. It is arguable that the role of substitutes in the industrial feed production is not high. Full-value substitute for the industry does not exist.
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Anastasiu, Livia, Ovidiu Gavriş und Dorin Maier. „Is Human Capital Ready for Change? A Strategic Approach Adapting Porter’s Five Forces to Human Resources“. Sustainability 12, Nr. 6 (15.03.2020): 2300. http://dx.doi.org/10.3390/su12062300.
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This article argues for adapting Porter’s Five Forces Model to strategic human resources management. The world business environment is facing real challenges: Shortage of talents, ageing of the world population, and disappearance of repetitive jobs. For a sustainable approach, the quality and stability of human capital should be analyzed strategically, based on the influence of five forces which act in the market: Competition in the industrial sector between specialists with core competencies (rivalry), demands of the hiring companies in terms of the number of employees and updated skills (organizations as buyers), recruitment companies and schools (suppliers), effects of globalization on people’s migration (new entrants), and modern technologies and innovation (substitutes). The stronger the forces are, the harder it will be for the organization to select or retain valuable employees who will add value to products/services. Actual and future employees should analyze the intensity of these forces when they plan to prepare for jobs or change their career. This analysis was focused mainly on the manufacturing sector, where jobs based on repetitive or dangerous tasks may disappear in time.
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So, Idris Gautama, und Sheila Sheila. „Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta“. Binus Business Review 2, Nr. 1 (30.05.2011): 100. http://dx.doi.org/10.21512/bbr.v2i1.1115.
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The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM) to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C) from the 7 features (7C) in web design elements.
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Barbaruk, A. I., und I. A. Krasjuk. „MARKETING RESEARCH OF FITNESS SERVICES MARKET IN RUSSIA AND ST. PETERSBURG“. Juvenis scientia, Nr. 11 (2018): 28–31. http://dx.doi.org/10.32415/jscientia.2018.11.08.
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The aim of the article is a marketing research of fitness services in Russia and St. Petersburg. The object of research is the market of fitness services in Russia and St. Petersburg. The article reviews the world market of fitness services to achieve the set area. Development of the fitness sector takes place in the United States, because in this country fitness has been a public industry. In Russia, the fitness was created for high-income people at first. The increase in market capacity in Russia is due to an active promotion of sports and healthy lifestyle in the period from 2010 to 2017.The biggest players of fitness services market develop commercial offers for different segments. The article analyzes the impact of external factors on the market by means of the PEST-analysis. Carried out an audit of the marketing microenvironment by means of the Michael Porter’s model of five forces. A researching result is developed recommendations for the prevention of threats affected the market of fitness services.
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Candra, Sevenpri. „Aplikasi Model Lima Kekuatan Porter pada Restoran Drupadi“. Binus Business Review 4, Nr. 1 (31.05.2013): 398–404. http://dx.doi.org/10.21512/bbr.v4i1.1387.
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Internet is one of the global information dissemination media. It provides an easy way of doing business and facilitating users to communicate and obtain information needed quickly and accurately with the use of the website. To view the competition within the industry, the author uses Porter Five Forces Analysis method. ByPorter analysis, it showed the bargaining power of consumers in strong position. Consumer satisfaction can be achieved by providing quality products and good services. So that, the Internet service, which is a global market with 24-hour nonstop access, can be used as a media campaign and can provide information to customers.
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Rujianto, Anto. „ANALISIS STRATEGI PEMASARAN PADA PERUSAHAAN PRODUK BERAS ROSITA DI KEDIRI JAWA TIMUR“. Journal Competency of Business 3, Nr. 2 (02.12.2019): 127–43. http://dx.doi.org/10.47200/jcob.v3i2.674.
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In formulating its business strategy, the company must be clear and the selected strategy must be in accordance with the vision, mission, competence and excellence which are owned by the company. The analytical tool used to evaluate express and measure events or trends that occur outside the company is a matrix evaluation of external factors (EFE) which generates opportunities and threats, in an organization, so that it can formulate strategies to take advantage of opportunities and avoid or mitigate the impact of threats. To analyze the competition, the company carried out five forces model of competition. While the internal factor evaluation matrix (IFE) is used to evaluate, express and measure events or trends that occur inside the company such as the strengths and weaknesses of the company; then it carried out a SWOT analysis (Strength, Weakness, Opportunity, Threat) which is a series combination of external analysis and internal analysis, thus allowing known about alternatives to the strategy obtained.
Based on the analysis results which are conducted by using Michael Porter's model of five powers, it indicated that the rice supply in Kediri industry is still attractive. It is characterized by the value of interest based on the analysis of competition in the industry in the high category, the Rice Products Company “Rosita” have to constantly do a competition to gain market position with efforts to give priority to quality competition, product and price to improve service or satisfaction guarantee. Given the area known as the East Java area of a large agricultural producer; it is a great opportunity in obtaining these benefits, it must be addressed by the businesses by formulating and implementing a reliable strategy in an effort to win the competition
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Azizah, Alfia Kumala Nur, und Alibasjah Inggriantara. „PROPOSED STRATEGIES FOR PT INDO AIRCRAFT MAINTENANCE RELATED TO ENVIRONMENTAL CHANGES DUE TO THE PANDEMIC“. Advanced International Journal of Business, Entrepreneurship and SMEs 3, Nr. 7 (31.03.2021): 135–52. http://dx.doi.org/10.35631/aijbes.370011.
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Indo Aircraft Maintenance (IAM) is a company in Indonesia occupied in Maintenance, Repair, and Overhaul (MRO) which has the majority of the market share in the domestic area. Previously, in March 2020 large-scale social restrictions (LSSR) has been implemented globally that limits activities affecting the number of airline passengers. In order to recover, a formulation of a new business strategy is required. This research uses a qualitative method by doing a semi-structured interview with the Senior Manager of the Strategy Management division. The Author conducts an environmental analysis with Porter’s 5 forces, PESTEL, and VRIO tools, while the strategy formulation was carried out using IFE, EFE, and Internal-External Matrix. The analysis represents, the company is suitable to carry out hold and maintain strategy where market penetration and product development are the alternative strategies. Market penetration is the right choice to create optimum results. The whole business-unit should not only focus on aircraft maintenance but another market segment also. Product development is not the main option that needs to be prioritized since it requires new technology capabilities to a tapped new customer.
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Singhania, Monica. „Bharat Heavy Electricals Ltd.: growth strategies for the future“. Emerald Emerging Markets Case Studies 4, Nr. 3 (11.08.2014): 1–12. http://dx.doi.org/10.1108/eemcs-11-2013-0217.
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Subject area The case provides valuable insights on challenges faced by otherwise-protected organisations which are made to face the global onslaught. What happens to an organisation when its own collaborators become competitors overnight? What happens when market leaders refuse to share their technology or dictate their own terms? In addition, this case study looks at the strategy of diversification desired in the business portfolio and the cost of non-diversifications. The case evaluates the environment in which a capital-intensive industry has to operate. It evaluates the combination of all the variables required for undertaking a comprehensive analysis and aims at identifying the best possible level to which the business can be expanded to maximise profits under the known constraints in which the business has to operate. Study level/applicability Target audience is corporate executives, students of MBA/postgraduate programme in management in strategic management and/or workshops for understanding the concept of SWOT (strengths, weaknesses, opportunities and threats) analysis, competitor analysis, Porter's Five Forces Model, Boston Consulting Group (BCG) Matrix, business environment analysis and growth strategies for future. Case overview A combination of global competition and open access in the domestic market is putting pressure on the margins, as new players are likely to move towards gaining market share by bidding aggressively. This is threatening the competitive intensity for Bharat Heavy Electricals Limited (BHEL) in the long-term. Raw materials, such as steel products, that are critical to production process are subject to substantial pricing cyclicality and periodic shortages of supply in India. The margins are thus continuously being impacted by movement in raw material prices, especially steel and copper. How BHEL hopes to sustain its growth story? Whether Chinese competition will kill BHEL? These are some of the pertinent questions the authors will try to answer in this case study. Expected learning outcomes Use of SWOT analysis to identify the strengths, weaknesses, opportunities and threats to a company and use it as a tool to strategic decision-making. Highlighting the importance of strategic tools such as Porter Model and BCG Matrix within an emerging economy backdrop; to illustrate the alternatives and difficulties/complexities involved in a strategic planning process of growth and cost cutting; and to analyse the financial statements of BHEL. Social implications Analysing public sector undertakings (PSUs)/government companies involved in infrastructure build up/projects of strategic nature in the country, their performance, challenges and efficiency in pre-liberalisation era and post-liberalisation era, and identifying how many are visible today, including the reasons for their growth/decline in generating revenues and profits, has multiple social implications especially for an emerging economy like India. A look at the performance trends of such companies over the past years too would help them in their quest by assisting them to get an idea of business and the industry profile in which BHEL is operating. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email: support@emeraldinsight.com to request teaching notes.
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Amru, M. Kadafi, Heny K. Daryanto und Bunasor Sanim. „Strategi Peningkatan Daya Saing TV Kabel Lokal (Studi Kasus PT DKM)“. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 13, Nr. 1 (09.04.2018): 87. http://dx.doi.org/10.29244/mikm.13.1.87-99.
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PT DKM is a company engaged in the field of Cable TV located in Payakumbuh. By the end of 2016 there are 3,037 subscribers. Based on internal data of PT DKM, network coverage and cable TV subscribers has reached 40% of Payakumbuh's residential area. Position of PT DKM as a market leader in Pay TV industry in Payakumbuh has not shown that PT DKM as a strong company that can win the competition in the long run. Strategic planning of local cable TV PT DKM needs to be analyzed in order to win the competition in Pay TV industry in Payakumbuh. The purpose of this study is (1) analyze the condition of competition PT DKM in pay TV industry in Payakumbuh, (2) to analyze internal and external factors of PT DKM, and (3) to formulate alternative strategies that can be implemented to improve the competitiveness of PT DKM. This research uses Porter's Five Forces analysis method, EFE (External Factor Evaluation), IFE (Internal Factor Evaluation), IE (Internal External) and SWOT (Strength Weaknesses, Opportunities and Threats) matrix, and ANP (Analytical Network Process) to determine the best alternative strategy for increasing competitiveness of PT DKM. Result of the ANP analysis show that condition of pay TV industry competition in Payakumbuh is at a condusive level. Internal factors that have the highest score of strength are highly competitive subscription prices and the main drawback is the limited number of favorite channels. While the dominant external factors in the form of opportunities is the number of cable TV content providers; and corporate threats of increasing competitors. Based on analysis the most recommended strategy to improve the competitiveness of PT DKM is a strategy to increase cooperation with the best content provider.
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Sekletsova, Ol'ga. „Competitive Status of the Enterprise as a Production Factor“. Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, Nr. 3 (16.10.2020): 387–96. http://dx.doi.org/10.21603/2500-3372-2020-5-3-397-407.
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Competitiveness ensures the effectiveness of the enterprise both in the long and short term of its activity within a particular market segment. This criterion reflects the enterprise's ability to meet the needs of customers and use available resources. It reflects the conformity of products to market requirements, as well as their qualitative and quantitative characteristics. Ice cream production sector will continue to grow in the medium term, and the industry's prospects will depend on the effective marketing policy. The present research assessed the competitiveness of Kemerovo Khladokombinat LLC (a refrigeration plant) on the local market of ice cream producers. It revealed the main directions for increasing the competitiveness of this enterprise. The assessment was based on the market position of the enterprise regarding the growth in demand for this product and the market share held by the enterprise. The analysis used a Boston Consulting Group (BCG) matrix. The analysis also involved the method of expert scoring and Michael Porter’s Five Forces model. A SWOT analysis helped to assess the market position of Kemerovo Khladokombinat LLC. The competitiveness of the company in question was assessed as high, compared to other enterprises engaged in the production and marketing of ice cream on the local market. The following recommendations can help the company to cement its place: Kemerovo Khladokombinat LLC should 1) strengthen its marketing component, 2) improve work with suppliers of raw materials in order to improve product quality and reduce production costs, 3) pay attention to its financial state.
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Handrian, Anastasia C., und Alvanov Z. Mansoor. „Proposed Business Strategy for a Nonformal Architecture-Related Education Start-up (Case Study: Klass Academy)“. European Journal of Business and Management Research 6, Nr. 3 (31.05.2021): 133–36. http://dx.doi.org/10.24018/ejbmr.2021.6.3.875.
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Architecture is arguably one of the most complex and broad subjects, both for academic study and professional practice. Thus, many architecture students and practising architects participate in nonformal architecture-related learning activities. The COVID-19 pandemic has created an unprecedented impact on both formal and nonformal education systems worldwide; with the inevitable closure of schools and institutions, the sudden shift to virtual learning becomes mandatory. These drastic digital accelerations have caused the customers’ behaviour to change adaptively - the use of online education service and the market demands in nonformal education show an increasing trend.
This paper presents a contextual and relevant business strategy for Klass Academy - a startup company in nonformal educational business - amid the pandemic and post-pandemic scenarios. It will underpin how the company could maintain its competitiveness by first analysing the existing business condition - both externally and internally, using several tools and theories from the literature study: Market Analysis, Porter’s 5 Forces, and Research-Based View Analysis. The findings from conducted analysis determine the proposed business strategy recommendations - with the use of Ansoff matrix as an analysing tool. The formulated strategies in this paper are categorised as Product Development Strategy and Diversification Strategy.
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Fitzpatrick, Brian D., Quang Quoc Anh Nguyen und Zafer Cayan. „An Upgrade To Competitive Corporate Analysis: Creation Of A Personal Finance Platform To Strengthen Porters Five Competitive Forces Model In Utilizing“. Journal of Business & Economics Research (JBER) 13, Nr. 1 (26.01.2015): 54. http://dx.doi.org/10.19030/jber.v13i1.9081.
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This paper aims to achieve three main objectives. First, it aims to assess the current general public perception regarding the financial services industry and states reasons for a client orientation business model. Second, it will discuss ways to make use of available data on the World Wide Web to discover a new client base and improve new market penetration, customer services, and relationships with customers. Finally, it will talk about a new Personal Finance Platform Software and propose a new model which will integrate Big Data into the service delivery process of the financial industry. The new Personal Finance Platform Software will ultimately be incorporated into a competitive corporate analysis. Competitive analysis applies modern management and economic principles to study a firms strategic position. Competitive analysis develops insights such as the firms strategic position, industrial organization, management structure, capabilities, competitor identification, rivalry, commitment, cooperation and economic principles. In conclusion, the authors will integrate the new Personal Finance Platform Software into corporate analysis by overlaying Porters five competitive forces model in order to create a competitive advantage. Ultimately, these companies who implement the Personal Finance Platform Software can expect to increase their total industrys competitiveness within a global milieu.
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Ahmad, Syed Zamberi, und Norita Binti Ahmad. „Just Fresh: fresh juices from the desert!“ Emerald Emerging Markets Case Studies 7, Nr. 2 (23.06.2017): 1–13. http://dx.doi.org/10.1108/eemcs-11-2014-0268.
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Subject area Strategic management, Strategic marketing, Entrepreneurship and Small business ventures. Study level/applicability This case study will be useful for undergraduate level students majoring in strategic management, entrepreneurship, small business ventures and marketing. Case overview Just Fresh Juice is a small entrepreneurial venture in the United Arab Emirates (UAE), specialising in preparing all-fresh juices, special mixes and fruit salads. The purpose of this paper is to analyse how Just Fresh can maintain its competitive advantage, and how it could sustain its rapid growth in the market and gain more market share in the long run. Just Fresh focuses on satisfying its customers more effectively than its competitors through a competitive strategy of cost leadership (Papulova and Papulova, 2006), direct interaction with the customers through social media (Srinivasan, 2014) and creating a customer experience (Porter, 2008), as delivering a good customer experience is often more effective in building a competitive advantage than optimising internal processes. Expected learning outcomes The purpose of this case is to enable management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company’s competitive standing using Porter’s Five competitive forces and analyse its business strategies as well. They will be able to analyse the current status of the company using SWOT analysis and to design alternative strategies for the company using TOWS analysis. Furthermore, students will be able to build a cost analysis model for the company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship.
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Baxter, Glenn. „Capturing and Delivering Value in the Trans-Atlantic Air Travel Market: The Case of the Air France-KLM, Delta Air Lines, and Virgin Atlantic Airways Strategic Joint Venture“. MAD - Magazine of Aviation Development 7, Nr. 1 (16.01.2019): 17–37. http://dx.doi.org/10.14311/mad.2019.01.03.
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<p class="keywords">This paper presents a case study of the Air France-KLM, Delta Air Lines, and Virgin Atlantic transatlantic joint venture, one of the world’s largest strategic passenger joint ventures. The study used a qualitative research approach. The data gathered for the study was examined by document analysis. The strategic analysis of the joint venture was based on the use of Porter’s Five Forces Model. The study found that the joint venture has evolved over time through the addition of KLM Royal Dutch Airlines, Alitalia, and Virgin Atlantic Airways to the original joint venture between Air France and Delta Air Lines. The joint venture has provided significant synergistic benefits to the partners and has allowed the partners to access new markets and to participate in the evolution of the transatlantic air travel market, one of the world’s major air travel markets. The joint venture has also enabled the venture partners to enhance their competitive position through strengthened service offerings, a comprehensive route network that offers customers a high level of connectivity, and greater flight frequencies within their own route networks, all of which creates value for the partners. A limitation of the study was that the annual revenue, revenue passenger kilometres performed, or passenger load factors data was not available. It was, therefore, not possible to analyze the business performance of the joint venture.</p>
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Iskandar, Marcellinus Namas, und Fitri Aprilianty. „Building an Effective Branding Strategy: A Study Case of Raiment“. Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, Nr. 9 (10.09.2021): 566–67. http://dx.doi.org/10.47405/mjssh.v6i9.1058.
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Since the civilized era, branding has played a very important role in business activities which when people recognize the brand, they have a perceived perception of the object. Seems simple and practical, many people mistakenly think that brand-building is an easy thing to do and therefore many businesses are stuck or even fail because they are not built through the appropriate implementation of strategies. One of which included Raiment, an online platforms-based business which helps people to create or customize clothing products. Having a vision to simplify the process of procuring a clothing product that was previously considered inefficient, concerns started to arise after it was known that the number of sales generated by Raiment for more than 1 year operating did not have any significant progress. In fact, most of the sales generated are still related through relatives such as friends and families. The aim of this research is to help Raiment to be able to assess the related factors in building its brand and also develop the right strategy to be able to create a better brand. External and internal analysis are also used in this research to help see the root of the problems faced by Raiment. The external analysis included is Porter's Five Forces, PESTEL Analysis, and Competitor Analysis. Meanwhile, the internal analysis included is Company Analysis and Brand Audit Analysis. The results of this study indicate that the roots of the problems faced by Raiment are around unclear brand-building guidelines, lack of available budget, lack of knowledge regarding the industry, and also lack of brand marketing efforts. Several solutions were proposed to address the root causes of the problem in developing the Raiment brand, such as creating a brand positioning model to increase brand awareness, building a brand resonance model to build brand loyalty, and also creating a brand value chain model to measure returns from the allocated investment for brand marketing activities. The results of this research can also help other businesses in improving and strengthening the existence of their brands, especially in the Indonesian market. With a note, further studies related to the garment/convection industry need to be carried out due to the growing trend.
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Gilinsky Jr, Armand, Julia Mallon und Adele Santana. „Pacific Market: invest, sell, or stay the same?“ CASE Journal 15, Nr. 6 (30.03.2019): 607–47. http://dx.doi.org/10.1108/tcj-03-2019-0021.
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Theoretical basis This case should be paired with textbook chapters that cover the important roles of leadership, staffing and corporate culture in the strategy implementation effort. The case can also be used to review textbook chapters covering competitive and industry analysis, differentiation strategies, goal setting and financial analysis. In advanced courses, readings on leadership and corporate social responsibility should be assigned to inform debates regarding Vasu’s style and his commitment to creating shared value. Alternatively, instructors in retail management courses could assign readings that investigate the linkages of human resource management, service quality and other behaviors to optimal supermarket performance. Research methodology The authors revised this case and Teaching Noes from an MBA student case writing project in Fall 2017. The student conducted focus groups with Pacific Market’s consumers, worked with Vasu and his consultant, Tom Scott, a former CEO of a local grocery chain, supplemented with secondary industry research and demographic information about the cities of Sebastopol and Santa Rosa. Meetings to develop the company mission statement and long-term goals took place over Fall 2017. Tom provided the operating information and trade area analysis used in the case, and Vasu provided financial statements and background information. Case overview/synopsis After a career as a turnaround specialist for Silicon Valley high-tech startups, Vasudev Narayanan (Vasu) acquired Pacific Market, a two-store chain in Sonoma County, California, in 2013. By Fall 2017, rival local chains had expanded, online vendors threatened in-store shopping, the Amazon-Whole Foods combination threatened disruption, and consumers increasingly insisted on “buying local.” Vasu aimed to grow revenues 50 percent by 2020, and fund Good Karma Foundation, a charity in his native India. Strategies to achieve these objectives included infrastructure investments, employee profit sharing, changing the mix of products and amenities or finding a buyer for the operation. Complexity academic level The Pacific Market case is intended for undergraduate or MBA-level strategic management courses. The case pairs well with coverage of how leaders approach the strategy implementation effort, a topic typically introduced toward the end of the course. The case gives students practice in applying strategy formulation concepts and frameworks, e.g. PESTEL analysis, Porter’s industry forces, key industry drivers, strategic group mapping, SWOT analysis, corporate social responsibility and financial ratio analysis. Instructors might also use this case to cover similar material in retail management courses. The case is highly suitable as a written assignment for an examination and/or for team presentations.