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1
Horsten, Sharon. „The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten“. Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.
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There can be little doubt that competition in the pharmaceutical industry has increased considerably over
the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in
recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off
patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are
therefore forced to continually evaluate their existing strategies, to ensure that their financial performance
remains at the desired level.
This study aims to determine the importance that entities in the pharmaceutical industry attach to
competition during the strategy-formulation process. The study will also attempt to provide an
understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over
the past five years. As an ancillary objective, this research aims to determine whether the level of
competition in the industry has adversely affected the financial performance of the entities competing
within the industry.
Entities within the pharmaceutical industry consider the level of competition in the industry to be very
high, and, accordingly, it is one of the major factors that they consider when determining which product market
strategy to adopt. Because of this, the product-market strategies adopted by entities in the
pharmaceutical industry have changed substantially over the past five years. No strategy is, however,
dominant.
Over the past five years, most of the entities in the pharmaceutical industry have displayed improved
profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This
improvement in financial performance is despite an increased level of competition. It can therefore be
concluded that the level of competition in the pharmaceutical industry is not reflected directly in the
overall financial performance of companies in the industry.Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.
2
OZHOGINA, SOFYA, RIIKKA PELLONPÄÄ und JEKATERINA ZOTOVA. „Approaching the green market : Swedish natural and organic cosmetic industry analysis“. Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17015.
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The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and brands which categorize them as natural, and continuously look for ways to attract new and keep existing customers. The increased consumer demand for natural & organic products can be observed, consumer awareness coupled with willingness to purchase products that fit their principles and values, as well as consumer price-sensitivity as a result of global recession and their pursuit of making the best value of money. The requirement of natural beauty products are increasing and are available on environmentally-conscious Swedish market. The motivation behind this study is to enhance understanding about the natural & organic cosmetics industry in Sweden, and take a deeper look by over viewing some companies which are presented on this market. Understanding the industry structure is particularly important. Modified Porter’s five forces model has been used in this thesis in order to make the industry analysis.
3
Vostřel, Marek. „Podnikatelský záměr-založení lanového centra“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241635.
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This diploma thesis describes the business plan to build a rope park in the Pardubice region, specifically in Litomyšl. The content of the work is at the beginning the theoretical background. Further analysis section analyzes the company environment. The final section then describes the proposals of project of the rope park and its anticipated future prospects.
4
Krčmárik, Branislav. „Návrh strategie vstupu na trh ČR“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222323.
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The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.
5
Valeš, Tomáš. „Podnikatelský záměr - Založení společnosti na prodej proteinových doplňků“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443007.
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The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.
6
Kyseľová, Barbora. „Návrh strategie společnosti ESET“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234379.
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Diplomová práce navrhuje strategické řešení pro firmu ESET podnikající v oboru zabezpečovacího softwaru pro různé platformy. Ke kritickému prozkoumání trhu byly použity Porterův model pěti sil a také SWOT analýza. Taktéž použitá metoda benchmarkingu objasňuje trendy na tomto specifickém trhu. S ohledem na současní situaci na trhu jsou navrhnuty strategické řešení pro budoucí růst společnosti.
7
Přidal, Hynek. „Strategie vstupu firmy Scootland s.r.o. na slovenský trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223260.
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Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.
8
Marko, Martin. „Marketingová situační analýza trhu pohostinství v Jindřichově Hradci“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-166020.
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The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.
9
Kniš, Leo. „Návrh obchodnej strategie firmy vstupujúcej na slovenský trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403850.
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Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.
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Zapulová, Aneta. „Podnikatelský plán pro založení malého podniku“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442883.
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The diploma thesis is focused on the creation of a proposal for a suitable business plan for the establishment of a small wine company. Selected strategic analyses are used to develop the proposal to evaluate the current situation. Based on the evaluated analysis, a business plan is compiled, which contains a marketing, operational and financial plan. Appropriate methods are then used to identify the main risks that may jeopardize the implementation of the project. The output of the work is a proposal for a business plan, according to which a small wine company can be established.
11
Bortlová, Hana. „Vstup na nový trh a analýza potencionálních rizik pro firmu“. Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233052.
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Ščuková, Diana. „Výběr vhodného zahraničního trhu pro expanzi společnosti Logio“. Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262327.
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The master thesis deals with the possibilities of international expansion in case of the Czech company Logio s.r.o that sells consulting services on B2B market. The main objective is to choose a suitable international market for expansion of the company. Futhermore, market analysis and determination of method of market entering are additional objectives of the thesis. The first part deals with the characteristics of the process, which companies should follow during selection of international market, and various forms of entrance. Then, gained findings are used in process of selecting the most suitable international market for expansion of company Logio s.r.o. Selected market is analysed by using Porter model of 5 forces and PESTEL analysis. The variants of international expansion are specified and compared in the end of the thesis and the most suitable method of market entering is chosen with regard to specifics of the company itself.
13
Oklešťková, Sára. „Studie proveditelnosti expanze vybrané společnosti na zahraniční trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414483.
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The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
14
Sieczka, Pavel. „Podnikatelský záměr“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222032.
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Master‘s thesis deals with problems connected with unsufficient usage of current state of business premises, where usage of these premises for developing company‘s services is possible. The aim of the thesis is to find suitable solution for spare premises either with expansion of providing services in present time or to find usage of these premises with providing new services.
15
Sikora, Martin. „Strategie vstupu Burda Auction, s.r.o. na trh Spolkové Republiky Německo“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223751.
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Diplomová práce analyzuje možnosti vstupu Burda Auction, s.r.o. na filatelistický trh Spolkové republiky Německo. Obsahuje zhodnocení teoretických poznatků a používaných analytických metod, které jsou poté aplikovány při analýze německého trhu s filatelií a konkurenčního prostředí. A poté navrhuje vhodné strategie pro expanzi firmy Burda Auction, s.r.o. na německý trh.
16
Faltusová, Denisa. „Analýza vybraného podnikatelského subjektu pomocí vybraných metod“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357001.
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Diplomová práce analyzuje strategickou pozici společnosti ŠKODA AUTO na automobilovém trhu. Ke kritickému zkoumání trhu byly použity analýzy SLEPTE, Porterův model pěti sil a také McKinseyho model 7s, SWOT analýza a Králíčkův rychlý test. Veškeré zjištěné poznatky na tomto specifickém trhu jsou shrnuty v závěru a s ohledem na současnou situaci jsou navržena opatření pro budoucí růst společnosti.
17
Müller, Josephine. „Formholzprofile als Ausgangsmaterialien für Design-Prozesse: Auswertung von Marktstudien und Durchführung von Experteninterviews“. Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2013. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-85583.
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Innovationen führen zu volkswirtschaftlichem Wachstum. In dieser Diplomarbeit geht es um einen neuen, innovativen Holzwerkstoff: Faserverstärkte Holzrohrprofile. Diese wurden von Professor Peer Haller an der technischen Universität entwickelt. Die Arbeit untersucht das Marktpotential des neuen Baustoffes in 5 Branchen: Bauingenieurwesen und Architektur, Leichtbau, Windkraft, Masten und Rohrleitungen. Die Forschung findet anhand einer Literatursynthese und Experteninterviews statt. Die Marktanalyse wird mit dem 5 Kräfte Modell von Porter und den 5 Rahmenbedingungen von Baum, Coenenberg und Günther durchgeführt. Dabei handelt es sich bei den 5 Kräften um Lieferanten, Abnehmer, Substitute, Konkurrenz und Wettbewerber. Die untersuchten Rahmenbedingungen sind ökonomische, ökologische, gesellschaftliche, technologische und rechtliche. Sie ermitteln die Chancen und Risiken des neuen Produktes auf den verschiedenen Märkten. Zudem werden die aktuellen Marktsituationen dargestellt. Durch die Hinweise der Experten und die Ergebnisse der Literatur werden Vorschläge für die weitere Forschung in ökonomischer und technologischer Richtung abgeleitet. Empfehlungen für das weitere Vorgehen bei der Markteinführung in die 5 Brachen sind die Ergebnisse der ArbeitInnovations lead to economic growth. This diploma thesis deals with a new, innovative wood product: Fibre-reinforced Tiber Profiles. These where invented by Professor Peer Haller at the Technical University Dresden. The paper investigates the market potential of this new product in 5 industries: building and architecture, lightweight construction, wind power, towers and pipes. This is achieved trough literature synthesis and expert interviews. The market analysis is determined with the 5 Forces Model of Porter and the 5 framework conditions by Baum, Coenenberg and Günther. Thereby the forces suppliers, buyers, substitutes, new entrants and competition the markets with influence on the product are identified. As well as the economic, ecological, social, technological and legal frameworks which make out the opportunities and threats for the product on the different markets. Additionally the current situations of the different markets are presented. Further economic and technical research needs appear through the suggestions of the experts and the findings in the literature. Recommendations for further approach and handling of the product in the markets are the outcomes of this writing
18
Do, Hai Linh. „Strategie vstupu společnosti Netflix na český trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234336.
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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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Schwarz, Petra. „Návrh marketingové strategie“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377639.
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The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
20
Štěpánková, Tereza. „Expanze vybrané společnosti na zahraniční trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443109.
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This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
21
Müller, Josephine. „Formholzprofile als Ausgangsmaterialien für Design-Prozesse: Auswertung von Marktstudien und Durchführung von Experteninterviews“. Technische Universität Dresden, 2011. https://tud.qucosa.de/id/qucosa%3A25953.
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Innovationen führen zu volkswirtschaftlichem Wachstum. In dieser Diplomarbeit geht es um einen neuen, innovativen Holzwerkstoff: Faserverstärkte Holzrohrprofile. Diese wurden von Professor Peer Haller an der technischen Universität entwickelt. Die Arbeit untersucht das Marktpotential des neuen Baustoffes in 5 Branchen: Bauingenieurwesen und Architektur, Leichtbau, Windkraft, Masten und Rohrleitungen. Die Forschung findet anhand einer Literatursynthese und Experteninterviews statt.
Die Marktanalyse wird mit dem 5 Kräfte Modell von Porter und den 5 Rahmenbedingungen von Baum, Coenenberg und Günther durchgeführt. Dabei handelt es sich bei den 5 Kräften um Lieferanten, Abnehmer, Substitute, Konkurrenz und Wettbewerber. Die untersuchten Rahmenbedingungen sind ökonomische, ökologische, gesellschaftliche, technologische und rechtliche. Sie ermitteln die Chancen und Risiken des neuen Produktes auf den verschiedenen Märkten. Zudem werden die aktuellen Marktsituationen dargestellt.
Durch die Hinweise der Experten und die Ergebnisse der Literatur werden Vorschläge für die weitere Forschung in ökonomischer und technologischer Richtung abgeleitet. Empfehlungen für das weitere Vorgehen bei der Markteinführung in die 5 Brachen sind die Ergebnisse der Arbeit.Innovations lead to economic growth. This diploma thesis deals with a new, innovative wood product: Fibre-reinforced Tiber Profiles. These where invented by Professor Peer Haller at the Technical University Dresden. The paper investigates the market potential of this new product in 5 industries: building and architecture, lightweight construction, wind power, towers and pipes. This is achieved trough literature synthesis and expert interviews. The market analysis is determined with the 5 Forces Model of Porter and the 5 framework conditions by Baum, Coenenberg and Günther. Thereby the forces suppliers, buyers, substitutes, new entrants and competition the markets with influence on the product are identified. As well as the economic, ecological, social, technological and legal frameworks which make out the opportunities and threats for the product on the different markets. Additionally the current situations of the different markets are presented. Further economic and technical research needs appear through the suggestions of the experts and the findings in the literature. Recommendations for further approach and handling of the product in the markets are the outcomes of this writing.
22
Bartušek, Tomáš. „Podnikatelský plán na založení jazzového klubu“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377394.
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This diploma thesis is targeting on creating business plan for jazz club and meeting point in city Brno. The thesis is divided in three parts, which are theoretical ground of work, analysis and solution part. Goal of theoretical ground is to learn basic theoretical knowledges needed for creating business plan. The author is rating conditions on targeted market in analytic part and in the solution part the author creates the business plat itself with all the necessities.
23
Nováková, Andrea. „Marketingová strategie produktu“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254207.
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The present master`s thesis deals with the marketing strategy in the stage of proposal of product`s portfolio extension. It analyzes the process of making choices and strategies of marketing tools. We are going to use analyzes SLEPT, Marketing`s mix, SWOT and benchmarking. We do a proposal of new product to assessment of the existing product portfolio, together with a strategy for launching this product on the market in the Czech Republic.
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Matulíková, Martina. „Návrh komunikačního mixu ve zvolené společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377617.
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The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix.
25
Špaček, Daniel. „Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.
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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Rubenking, Brian Harold. „Market forces and aircraft safety: a daily stock market return analysis“. Thesis, Virginia Tech, 1988. http://hdl.handle.net/10919/45178.
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The relationship between market forces and product safety in the context of the commercial passenger air travel market was investigated. The analysis was based on a detailed review of the events surrounding three airline accidents, each resulting in a substantial number of fatalities, and the subsequent investigations.
The presence or absence of statistically significant market impacts of the accidents on aircraft manufacturers and airlines was determined using a combination of event analysis and the market model of modern finance theory. For a period following each accident, daily and cumulative abnormal stock market returns (i.e., returns not explained by pre-accident market trends) were calculated for the three domestic commercial aircraft manufacturers, the airline involved, and the major airline carrier industry.
The results indicated that market forces exist that provide an incentive for manufacturers and airlines to devote resources to product safety, even though it is not possible for consumers to rationally evaluate the level of safety being provided, due to the inherent complexity of the products. The calculated market impacts generally conformed to expectations, in terms of sign and significance, and varied depending on the primary cause of a particular accident. However, the results with respect to the individual airlines involved in each accident did not support the hypotheses in several cases, indicating that other market, regulatory, or judicial factors may have had an impact on the calculated abnormal stock market returns.
A description of the background theory, the methodology used, and the detailed results is included.Master of Arts
27
Nárožná, Adriana. „Konkurenceschopnost společnosti FedEx na českém expresním trhu“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224618.
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Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.
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Kostka, Matej. „Analýza firmy pomocí vybraných metod“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223879.
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The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.
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Balák, Tomáš. „Návrh strategie expanze leteckého dopravce na holandský trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443132.
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The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the selected market. The last part is focused on the elaboration of the expansion proposal and the calculation of the costs associated with the expansion, the evaluation of the risks and the mitigation of their impact on society.
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Forster, Robert. „Measuring the driving forces of the owner-occupied and rental housing market : a DSGE analysis“. Thesis, Cardiff University, 2018. http://orca.cf.ac.uk/117163/.
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This thesis analyses the developments of the U.S. owner-occupied and rental housing markets. Furthermore, it evaluates whether loose monetary policy fuelled the housing boom and therefore contributed heavily to the latest financial crisis. The dissertation findings originate from two estimated DSGE models which accommodate a combination of various, distinct features. In contrast to the literature, I introduce a banking sector into the model economy and allow for a choice between either renting or owning a home. Accounting for these characteristics enables us to capture frictions arising from the banking sector on the one hand and to properly model the change in the homeownership structure on the other. Based on this framework, the second DSGE model relaxes the assumption of a fixed housing supply and introduces sticky prices into the consumption sector. The contributions of this dissertation are twofold. First, it determines the driving forces behind the pre and post-crisis movements of the rental and owner-occupied housing sectors. The results suggest that the latest rise in rental housing is driven by a combination of various factors, such as default, bank lending, change in preferences and news about the economic outlook. Furthermore, news about future productivity increases had a significant effect on house prices before and after the financial crisis. A robustness check confirms these findings. The second contribution is to show that accommodative pre-crisis monetary policy was not the main cause of the latest housing boom, as argued in one branch of the literature. Instead, bank lending behaviour and fundamentals played a key role in the expansion of the owner-occupied housing market. The dissertation finishes with a macroprudential policy evaluation.
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Ďurkechová, Zuzana. „Návrh na zlepšení marketingového mixu ve vybrané společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442966.
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The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.
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Weberová, Martina. „Konkurenční strategie firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223187.
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The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.
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Barič, Filip. „Posouzení informačního systému firmy a návrh změn“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399441.
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This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information system evaluation, aiming to simplify company processes and increase company’s productivity.
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Buďová, Iveta. „Analýza strategie konkurenceschopnosti vybrané organizace“. Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.
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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.
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Zavoralová, Eva. „Analýza vybrané firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223380.
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The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.
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Tomek, Tomáš. „Strategická analýza společnosti Škoda Transportation, a.s“. Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203841.
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The aim of this thesis is to perform a strategic analysis of the company Škoda Transportation, a.s. Strategic analysis will be carried out for the period 2010 - 2014 and the obtained results will be compared with the competition and the industry. The thesis is divided into four parts: introduction, theoretical part, analytical part and summary. The reasons, why the topic has been chosen and basic information about the problem, are mentioned in the introduction. Theoretical part contains methods and techniques which are then used in the analytical part. The last part summarizes results obtained in the analytical part.
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Harajka, Viliam. „Podnikatelský záměr“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223737.
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This diploma thesis is dealing with elaboration of a complex business plan, which main goal is its feasibility in practice. This plan is concerning with Seedea, s.r.o. company and its individual project, which arches over. In the first part I show a cross-section of theoretical basement, on which I elaborate my knowledge in analytics and practical part. Practical part is directly focused on elaboration of business plan itself, where the main emphasize is placed on feasibility in practice.
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Doležalová, Kateřina. „Strategická analýza podniku“. Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201638.
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The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.
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Novosadová, Martina. „Podnikatelský plán“. Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205669.
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The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.
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Martin, Kristin Burke. „Strategies for Sustainability of Nonfranchise Casual Dining Restaurants“. ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5899.
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In the United States, over 50% of restaurants fail within the first 5 years of operations resulting in approximately $2.1 billion annually in lost national sales revenue. The purpose of this multiple case study was to explore the strategies used by owners of nonfranchise, casual dining restaurants to ensure sustainability longer than 5 years. The study was grounded in Porter's 5 forces framework as a lens for identifying effective strategies that promote restaurant sustainability. The data collection process comprised gathering data and information via semistructured interviews with 3 owners of nonfranchise, casual dining restaurants in the mid-Atlantic region who sustained their restaurants for longer than 5 years. Also, a review of archival records, including restaurant websites, newspaper advertisements, social media, and promotional documentation ensued. Member checking ensured the accuracy of participant responses in the data analysis process, and methodological triangulation was used to increase understanding and validity of data. Three themes emerged from data analysis: offering quality food and exceptional service, respecting and encouraging employees, and participating in day-to-day operations. The findings of this study promote positive social change by supporting local farmers, providing nutritious food to consumers, developing positive community relationships, and providing a safe place to socialize and meet friends.
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Sadloňová, Lujza. „Mezinárodní marketingový mix společnosti vstupující na zahraniční trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443116.
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The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.
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Šubrtová, Michaela. „Revize integrovaného systému řízení s ohledem na metody risk managementu“. Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241244.
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The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest effective improvements for the company.
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Hellström, Måns. „Class Struggle or Capitalist interests? : The Driving Forces of Active Labor Market Policy and the Expansion of the Welfare State“. Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-274627.
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The purpose of this paper is to examine the causes of welfare state expansion, specifically the causes of welfare state expenditure of active labor market policy (ALMP). ALMP aims at reducing unemployment and increasing participation in the labor market. The field of political economy has long asked the question of why certain welfare states are characterized by generous social policy, while others are not. Several theories have been presented over the years, each providing new perspectives. The two theories that could be considered to be the most prominent are the Power Resource Theory, which centers on the importance of power resources of major classes, and the Varieties of Capitalism, which is more focused on the different needs of capitalists.The specific interest of this paper is the varying orientations of ALMP. It is argued that ALMP should not be understood as a homogenous concept, but instead as a category of policy which consists of a range of tools from which a government can choose. Analyzing the expenditure of these tools separately is thus of great importance for the development of a deeper understanding of the welfare state.Using regression analysis, I analyze which of the theories mentioned above is most strongly correlated to increased expenditure of ALMP. I use a total expenditure of ALMP, as is customary within the field, but I also include two other measures for specific tools of ALMP; incentive reinforcement programs and training programs.The results indicate that when looking at the total expenditure of ALMP the VoC approach appears to better explain the cause of welfare state expenditure. However, when including the measures for the specific tools of ALMP, the classic notion of VoC is confirmed only regarding incentive reinforcement programs, and contradicted regarding training programs. Moreover, the classic notion of PRT is confirmed regarding the expenditure of training programs, albeit with quite limited evidence. Also, the classic notion within PRT finds little support in the analysis of total expenditure of ALMP and the expenditure of incentive reinforcement programs. Only making a distinction between large and small welfare states is thus argued to be a simplification. Welfare states with similar levels of social expenditure might in fact differ significantly regarding actual policy preference.It is concluded that the continued disaggregation of ALMP is necessary in order to further the research field. Acknowledging the highly heterogeneous nature of ALMP is essential when understanding its expenditure.
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Beránková, Gabriela. „Návrh na zlepšení procesů v konkrétním podniku“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241200.
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The Diploma Thesis deals with process indentification of chosen company, proposing solutions for its improvement. The thesis is divided into three parts. The first one describes terms and methods of strategic management, predictioning and economic evaluation. Second part delas with comapny's environment and internal structure, using analytical tools for identifying key factors. The third part of the Thesis is synthesizing, it defines specific solutions and process economic evaluation.
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Majchráková, Denisa. „Analýza vybrané firmy“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223126.
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The aim of this thesis is to undertake a comprehensive analysis of the company. In thesis is used in the analysis PEST Porter’s five forces model, SWOT analysis and fundamental analysis. Based on this analysis were identified shortcomings and proposed improvements. The main problems arising from the resulting analysis is a high percentage of the cost of goods sold, poor payment behavior of customers, through which the company is forced to proceed to bank loans and. It is therefore necessary to eliminate these problems that the company achieves higher margins and higher profit.
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Jelčová, Denisa. „Analýza vybraného podnikatelského subjektu pomocí vybraných metod“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234360.
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Diplomová práce se zaoberá analýzou současného stavu Agentury - Pro-staff s.r.o., která je využita na tvorbu návrhov pro rozvoj společnosti. V první části jsou definovány cíle a metodika práce, zatímco druhá část obsahuje teoretické podklady pro část třetí, která se věnuje analýzám. Pozornosť je venovaná macro a micro okolí. Poslední část obsahuje vlastní návrhy autora, ktoré sú vytvorené na základe výsledkov z analytickej časti. Návrhy se týkají řízení lidských zdrojů, ochrany jména a značky firmy, neustálého zlepšování, kvality ich sluzeb a sdílení informací a komunikaci v rámci společnosti.
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Zelenka, Martin. „Marketing obchodní společnosti“. Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.
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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.
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Krejčí, Petr. „Rozvoj obchodních aktivit podniku“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224640.
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The aim of this master's thesis is the business development of company. The thesis includes a detailed analysis of internal and external business environment, which is summarized in the SWOT analysis. Based on the analysis are proposed recommendations aimed at improving the current marketing mix and eliminate the weaknesses of the company. Making the proposed changes would increase sales and reduce business risk.
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Musilová, Michaela. „Externí strategická analýza a segmentace trhu dámské hygieny v ČR“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197406.
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In this thesis there was created an external strategic analysis of feminine hygiene market in the Czech Republic. The given market was described and factors that affect it were defined. Subsequently, factors that influence the market the most were defined. Consumers of feminine hygiene were divided into five segments based on socio-demographic and behavioral characteristics. These segments are internally homogeneous and heterogeneous enough to each other so it it is possible work with them individually within the marketing strategy.
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Malmström, Martin, und Henrik Orre. „The driving forces on the Swedish compressed natural gas market and the impact on OKQ8's strategy : A qualitative study“. Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127163.
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This paper aims to examine how the driving forces of the Swedish CNG market have impacted OKQ8’s strategies. This has been conducted through the four drivers’ coercive-, market-, resource- and social drivers. The papers conclusion is that all drivers impact on OKQ8’s strategy but that coercive drivers have the most significant impact on the CNG market and OKQ8’s strategy. OKQ8’s decision to establish a cooperation together with E.ON was smart decision since they minimized their own ambiguity in this market that depends on governmental policies and incentives.