Auswahl der wissenschaftlichen Literatur zum Thema „Poerterův model pěti sil“

The diploma thesis deals with the assessment of the information system in the joint-stock company UNIKOM a.s. The thesis is divided into three main chapters. The first chapter presents the theoretical background necessary to understand the concepts related to this topic in the field of information technology and information systems. This section also presents the analytical tools that were used to elaboration of analysis in the following section. The second chapter of this diploma thesis is focused on the company UNIKOM a.s. and analysis of its internal and external factors and assessment of the information system using selected methods. The output of the second chapter is information about problematic parts of the company and the IS. In the third part, the information obtained in the analysis section is used to create suggestions for improvement of the situation in the company.

Cílem práce je představit metody a nástroje používané při provádění strategické analýzy podnikatelského subjektu a tyto nástroje dále aplikovat na společnost FABORY ? CZ, s. r. o. V textu se objeví informace o následujících oblastech: analýza makrookolí společnosti (PEST a 4C analýza), analýza odvětví, analýza konkurenčního prostředí (Porterův model pěti sil), interní analýza firmy, SWOT analýza a další metody. V závěru textu jsou prezentovány konkrétní návrhy, které by měly zkoumané společnosti zajistit další růst a rozvoj.

Tato práce se zaměřuje na téma konkurenceschopnosti. Jejím hlavním cílem je podrobit zkoumání strategické konkurenční chování firem a dále identifikovat a analyzovat faktory ovlivňující jejich konkurenceschopnost. V první části práce jsou představeny teoretické přístupy a analytické nástroje sloužící k mapování systémového okolí a konkurence firmy. V kontextu konkurence jsou zkoumány především inovace a strategická partnerství. Ve druhé části jsou tyto teoretické přístupy aplikovány na firmu Medtronic, za účelem zhodnocení firmy z hlediska jejího strategického konkurenčního chování a doporučení dalšího vývoje. Na základě této aplikace je poté zhodnocena využitelnost teoretických modelů v praxi.

Cílem práce je provedení strategické analýzy živnostenského podnikání fyzické osoby. Aplikací teoretického aparátu se odhalují příležitosti a hrozby vyplývající pro analyzovanou firmu z jejího okolí a také silné a slabé stránky firmy samotné. Syntéza nejvýznamnějších poznatků formou SWOT analýzy je pak východiskem pro strategická doporučení firmě.

The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.

Diplomová práce se zabývá identifikací a analýzou faktorů, které významně ovlivňují strategické chování firem a míru jejich konkurenceschopnosti. Konkrétně toto činí ve třech perspektivách, kterými jsou odvětví, zdroje a kapacity firmy a perspektiva institucí, kultury a etiky. Ve své aplikační části se zaměřuje na společnost Dell. Pro analýzu faktorů konkurenceschopnosti této firmy jsou použity modely, metody a teoretická východiska popsaná v teoretické části. Samostatná kapitola je také věnována strategickým partnerstvím, které dnes tvoří významnou součást konkurenčního boje.

The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.

The thesis "Strategic analysis of the selected company" follows up comparison of the theoretical evidence and recommendations of solutions in the enterprise. The aim is to assess the strategic focus of the company AL Invest Břidličná, Inc., a division of Tapa Tabor, and the suggestion of changes to the current strategy. The work is divided into two parts, the theoretical and the practical. The theoretical part presents the literary references relating to the issue. There are recounted, for example, the theoretical knowledge of strategic management, strategic analysis, internal and external environment of the company and starting appropriate choice of strategy. In the practical part is briefly described the history of the company, its business activity, personnel policy, technological development, relationship to the environment, research and development and strategic direction of the company. There is also a stakeholder analysis of enterprise and analysis of internal and external environment. There are certain recommendations and suggestions coming from the theoretical knowledge and practical experience.