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Blume, Pontus, und Filip Ekberg. „Användbarhet vs Integritet : En fallstudie om hur användbarhet påverkar villighet att dela personlig information på Facebooks plattformar“. Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447006.
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Increased participation in various social media platforms have led to large amounts of user data being generated, creating an opportunity for businesses that run the platforms to store and sell the data. This has created a situation where users are forced to weigh the benefits of using the platforms against sharing their personal information, which is a risk to their privacy. To address this issue, this study investigates how users weigh usability benefits against the perceived risks of sharing personal information. A case study was conducted on platforms run by Facebook (FP). Data collection was done through interviews and by gathering previous research before the result was analyzed using a qualitative method. The interview questions addressed usefulness, perceived risk and integrity management and were, among other research, formulated from the Technology Acceptance Model. The study made several interesting findings about usefulness, users’ need for integrity and how they perceive and tolerate various risks. Conclusions could then be drawn about how these findings affect users’ decision making process regarding their intention to use FP.
2
Zhang, Chenggang, und 张呈刚. „Run-time loop parallelization with efficient dependency checking on GPU-accelerated platforms“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B47167658.
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General-Purpose computing on Graphics Processing Units (GPGPU) has attracted a lot of attention recently. Exciting results have been reported in using GPUs to accelerate applications in various domains such as scientific simulations, data mining, bio-informatics and computational finance. However, up to now GPUs can only accelerate data-parallel loops with statically analyzable parallelism. Loops with dynamic parallelism (e.g., with array accesses through subscripted subscripts), an important pattern in many general-purpose applications, cannot be parallelized on GPUs using existing technologies.
Run-time loop parallelization using Thread Level Speculation (TLS) has been proposed in the literatures to parallelize loops with statically un-analyzable dependencies. However, most of the existing TLS systems are designed for multiprocessor/multi-core CPUs. GPUs have fundamental differences with CPUs in both hardware architecture and execution model, making the previous TLS designs not work or inefficient when ported to GPUs. This thesis presents GPUTLS, a runtime system designed to support speculative loop parallelization on GPUs. The design of GPU-TLS addresses several key problems encountered when adapting TLS to GPUs: (1) To reduce the possibility of mis-speculation, deferred-update memory versioning scheme is adopted to avoid mis-speculations caused by inter-iteration WAR and WAW dependencies. A technique named intra-warp value forwarding is proposed to respect some inter-iteration RAW dependencies, which further reduces the mis-speculation possibility. (2) An incremental speculative execution scheme is designed to exploit partial parallelism within loops. This avoids excessive re-executions and reduces the mis-speculation penalty. (3) The dependency checking among thousands of speculative GPU threads poses large overhead and can easily become the performance bottleneck. To lower the overhead, we design several e_cient dependency checking schemes named PRW+BDC, SW, SR, SRW+EDC, and SRW+LDC respectively. (4) We devise a novel parallel commit scheme to avoid the overhead incurred by the serial commit phase in most existing TLS designs.
We have carried out extensive experiments on two platforms with different NVIDIA GPUs, using both a synthetic loop that can simulate loops with different characteristics and several loops from real-life applications. Testing results show that the proposed intra-warp value forwarding and eager dependency checking techniques can improve the performance for almost all kinds of loop patterns. We observe that compared with other dependency checking schemes, SR and SW can achieve better performance in most cases. It is also shown that the proposed parallel commit scheme is especially useful for loops with large write set size and small number of inter-iteration WAW dependencies. Overall, GPU-TLS can achieve speedups ranging from 5 to 105 for loops with dynamic parallelism.published_or_final_version
Computer Science
Master
Master of Philosophy
3
Cook, Robyn. „The new institutions : artist-run participative platforms and initiatives in South Africa“. Thesis, University of Pretoria, 2016. http://hdl.handle.net/2263/58466.
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In a contemporary South African context of artistic production and exhibition, there are few spaces or arenas dedicated to the development and presentation of experimental and/or non-commercial practices – a void that has become increasingly evident amidst the growing interest in participatory art and social aesthetics. However, and as the central thesis of this study suggests, in response to the lack of infrastructure for open-ended, idea-rich and socially focused praxis, artists have adopted a do-it-yourself approach to ‘filling the void’. That is, artists have taken it upon themselves to address the absence of experimental and/or laboratory ‘space’ by creating autonomous, self-directed initiatives, through a variety of non-traditional and context-specific methodologies.
Using a meta-analytical approach, this research project tracks the rise of the artist-run initiative (ARI) in South Africa. It is suggested that ARIs that utilise participative methodologies such as open-source sharing, collaborative economies (trade, bartering, collectivism, etc.) and/or user-generated organisational approaches offer generative alternatives for the development and presentation of experimental and/or non-commercial projects within a South African context – arguably a new New-Institutionalism.
Critically, I explore a number of potential paradoxes inherent within this approach, including issues around the artist operating as a ‘double agent’, as well as various problematics associated with employing a collaborative economy within a wider capitalistic system. I conclude, however, that despite these concerns, artist-run participative initiatives suggest radical new possibilities, not only in terms of alternative forms of institution-building, but also regarding a critical re-imagining of authorship, ‘collectivity’, economic democracy, and inclusivity within artistic production.
As the first sustained and discursive engagement on artist-run initiatives in South Africa, or more particularly artist-run participative initiatives, the research is intended to fill a significant gap in the literature, and provide a resource for further research and practice.Thesis (PhD)--University of Pretoria, 2016.
National Research Foundation (NRF) Thuthuka
Visual Arts
PhD
Unrestricted
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Bahiya, Ahmed. „Gender performance and social media platforms : identity presentation among Facebook users in Iraq“. Thesis, De Montfort University, 2018. http://hdl.handle.net/2086/17442.
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This thesis investigates individual Iraqis' performance and use of social network sites, and particularly the Facebook platform to determine the potential challenges and opportunities that this offers when they construct their online identities and use social media in their daily interactions. The study mainly investigates the issues of negotiating and presenting identity in online environments and the variations that occur in the participants' enactment of the self-online compared to the offline self. The study aims to contribute to the current knowledge of identity presentation by focusing on Iraqi users of both genders and explores how they negotiate the multiple pressures placed on them when they use Facebook as a platform to engage in various activities, and for communicating and interacting with other users on the site. This study utilised an explanatory sequential mixed qualitative methods of research model, which was divided into two phases of data collection. The first phase consisted of interviews; two types of interviews were conducted, offline and online. The second phase was based on ethnography that was in the form of virtual ethnographies of the self-performance and the activities presented by the research participants on Facebook. The thesis is conceptually informed and the analysis is positioned within a critical engagement framework based on studies of Goffman's dramaturgical approach, Goffman's Modal of Face, the social role theory of gender differences, and social capital and social media milieus. The results constitute a significant contribution to the body of knowledge in relation to our understanding of the 'space' that internet social networks provide for Iraqi users to negotiate the boundaries imposed on them by cultural and societal rules. Firstly, the findings reveal how Facebook is used by participants as an 'affinity space' to construct an alternative persona that enables them to perform different roles and to serve certain purposes. The study proposes an extension to the scope of relationship construction through initiating a new type of relationship based on the weak ties formed by bounding relationships. Secondly, this thesis also contributes to our understanding of the connection between 'impression management' and the concept of 'face' via the participants' attempts to construct and present the virtual self in a way that protects their face (persona) in both the online and offline worlds from any negative consequences. Thirdly, the findings reveal the extensive effort invested by the research participants in constructing and managing their online identities, with attention paid to the contents presented, the management of their private and public regions, and the prevention of context 'collapse'. Finally, the study reports on the relationship between identity formation and presentation and Facebook audiences, by revealing the strategies utilized by the research participants in managing their online viewers. Evaluation of the participants' online and offline identities and their self-presentations, performances and activities enabled a correlation to be made between the users' online and offline lives and how their offline interactions impacted on their use of Facebook.
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Temesghen, Henok. „Facebook bland studenter : Störningsmoment eller hjälpmedel?“ Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12993.
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Digitala plattformar som sociala medier har revolutionerat sättet vi interagerar och kommunicerar med andra människor. 77% av den svenska befolkningen använder sig av sociala medier och denna siffra kommer bara att fortsätta stiga. Av dessa plattformar är det kanske mest spridda och populära sociala nätverket Facebook, som är värd för nästan 2 miljarder dagliga användare världen över. I denna studie ligger fokus på studenter och den påverkan som Facebook har på deras skolarbete. Med påverkan på skolarbetet menas de effekter som användandet av den sociala plattformen ger upphov till. I detta fall innebär det huruvida användandet av Facebook bland studenter påverkar koncentrationen på deras skolarbete. Även om det finns flera allmänna fördelar av att använda sig av sociala medier finns det ett kunskapsgap gällande deras övergripande påverkan på studentpopulationen. Studien bidrar till att analysera användandet av sociala medier i relation till inlärning, genom att specifikt analysera Facebook, och den påverkan som Facebook kan ha på inlärningsaktiviteter. För att kunna besvara forskningsfrågan har en kvantitativ metod använts. En webbaserad enkätundersökning med stängda frågor valdes som verktyg för datainsamling. Enkäten distribuerades via sociala medier till grupper där majoriteten av medlemmarna var studenter, specifikt riktade mot studenter vid Högskolan i Borås. Enkäten har på uppmaning av författarna vidare delats av dessa medlemmar till andra studenter. Att använda sig av sociala medier för att sprida enkäten var optimalt då undersökningen enbart riktar sig in mot användare av Facebook. Totalt har 147 svar har samlats in från enkätundersökningen. För att svara på om Facebook fungerar som antingen ett hjälpmedel eller ett störningsmoment i samband med skolarbete behövs vidare forskning. En analysering av enkätundersökning gav upphov till indikatorer som visar på att den påverkan som Facebook kan ha på studenter i samband med egenstudier kommer i två olika former. Påverkan som rör användares beteende, exempelvis att studenterna inte är medvetna hur lång tid det tar att återgå till skolarbetet efter ett oplanerat avbrott, och påverkan vilket uppstår som ett resultat av specifik funktionalitet i Facebook. Detta kan vara att vissa funktioner har större chans att distrahera användarna från skolarbetet. Undersökningen identifierade även vilka åtgärder studenter tar för att undvika att bli negativt påverkade av Facebook under skolarbete. Implikationerna från studiens resultat skapar en grund för nya studier som berör sociala medier. Resultatet kan vidare användas i förbättringssyfte för vidare forskning inom digitala plattformar.Digital platforms such as social media platforms have revolutionized the way we interact and communicate with other people. Currently 77% of the Swedish population use social media and this figure is expected to rise. Of these platforms, Facebook is perhaps the most widely distributed social media available and currently hosts almost two billion daily users across the globe. In this study, the focus is on students and the impact that Facebook has on their studies. Impact on schoolwork refers to the effects that manifest as a result of social media platform usage, in this case meaning whether frequency of Facebook usage affects the students’ ability to concentrate on their studies. Although there are many advantages of using social media in general, there is a knowledge gap on the overall impact on studies among student populations. This study helps to analyse the use of social media in relation to students learning activities in the specific case of Facebook. In order to achieve the goal of this study, a quantitative method has been used, namely online questionnaires as a tool for data collection. The questionnaire was distributed through social media groups specifically targeting students at the University of Borås. The survey has further been shared to other fellow students on behalf of the authors in order to recruit the desired sample for the study. Using social media groups for distribution of the questionnaire was ideal due to the fact that the study only investigates Facebook users. In total, 147 complete responses were collected from the questionnaire. The study does not give a definitive answer to whether Facebook is a tool or a distraction when it comes to schoolwork. Instead, analysing the questionnaire suggests that there are two different types of impact that can affect students when using Facebook alongside their schoolwork. These are impact on student behaviour, such as not being aware of how long it takes to resume schoolwork after a break, and impact as a result of specific Facebook functionality, meaning certain functions increase the risk of distracting users from their schoolwork. Further, this study identified certain measures that students take in order to minimize the negative impact of Facebook usage on their schoolwork, such as setting their phones to vibrate only. The implications of this study will provide a basis for further research within the area of social media platforms and social media service providers.
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Mashegede, Charity, Radwan Muram Shafik und Mariam Bilal. „Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39957.
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Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. Consumers purchase brands and construct their identities through brands that represent positive benefits (Lee et al., 2009a) and avoid brands that add undesired meaning to their lives. Purpose: Social media platforms facilitate the exchange of information among users, and companies use social media platforms as part of their marketing strategy to communicate their brand personality, engage consumers and build long term relationships with them (Ramadan, 2017), yet consumers are deliberately avoiding social media platforms. Five reasons for brand avoidance have so far been identified, but brand avoidance literature has not yet explored a specific social media platform. Leading social media platforms like Facebook are frequently used by consumers to generate content and to engage in social interaction. Consumers’ intention to use Facebook is demonstrated by regular visits to the platform and the time spent on the platform. However, some consumers express dissatisfaction with Facebook and deliberately choose to avoid Facebook. Hence, the purpose of this research is to look into the role of Facebook as an online service provider and explore the reasons behind the decisions to abandon Facebook. Method: The interpretivist paradigm is adopted since brand avoidance in this case concerns the negative relationship between consumers and brands within a social context. Due to the limited literature in brand avoidance this thesis employs an exploratory research design together with a qualitative and abductive approach. In the data collection method, the snowballing sampling technique is used, and this resulted in a sample that includes respondents from diverse geographical backgrounds. The abductive approach is used in coding, analysing and developing the extended brand avoidance model from the 15 semi-structured interviews that were conducted. Conclusion: The findings of this study show that several social media factors can lead to brand avoidance within the social media context. This resulted in an extended brand avoidance model that excludes advertising since Facebook does not advertise. In place of advertising, a new category named social media specific factors is developed. The five components identified were privacy, security, confidentiality, information overload and social overload. The revised framework not only provides insights in the management of brand avoidance, but also adds knowledge into the growing field of brands avoidance for academics and marketing managers by providing new information of an underexplored domain of brand avoidance within the field of social media service.
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Lopes, Pedro Henrique de Mendonça. „Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page“. reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13088.
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Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand the differences in the complaint messages sent to companies, through an experiment that measured the emotional tone and the lack of formality in each message received by the website and the Facebook page of the company. As expected, people are more informal on Facebook. However, contrary to our intuition, participants tended to display more emotions on the company website. The social norms theory and the impression management contributed to explain the phenomena found.
As empresas têm procurado encontrar diversas novas maneiras de se comunicar com seus clientes. No atual cenário, o Facebook tem se mostrado uma eficiente forma de comunicação entre consumidores e empresas. Este estudo busca entender as diferenças nas reclamação enviadas para empresas, através de um experimento que mede o nível de emoção e comprometimento com a formalidade em mensagens recebidas através do website e a página do Facebook da empresa. Como esperado, as pessoas são mais informais no Facebook. Porém, contrariando nossa intuição, tendem a demonstrar mais emoções no website da empresa. A teoria de normas sociais e de gestão de auto-imagem ajudaram a explicar os fenômenos encontrados.
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Khan, Reem. „An investigation of relationship between Professional fitness trainers and usage of social platforms; Facebook, Instagram, Twitter and YouTube“. Thesis, Uppsala universitet, Institutionen för informatik och media, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-419987.
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This study aims to investigate how professional fitness trainers use four different social platforms; Facebook, Instagram, Twitter and YouTube professionally and what type of content they create. It also explores the specific aspects of each social platform in terms of features or general perception that affect how professional fitness trainers experience them and use them in their professional practice. The qualitative study revealed that professional fitness trainers use all social platforms professionally; to build and sustain their social media community, to educate themselves with fitness knowledge, to make social connections and to advertise themselves as expert fitness trainers. The qualitative study also revealed the unique features of each social platform and how professional fitness trainers engage with same activities differently from one platform to another. The findings support the use of social platforms for fitness purpose professionally and can also inform the design of technology that uses social media to help people stay fit and share fitness information.
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Åstrand, Adam, und Naimul Abd. „What corporate social media content leads to higher consumer response : A study of local brands in Sweden“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53432.
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Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. Purpose: This research aims to understand what type of corporate social media content generates the most consumer response. Methodology: This study employs content analysis of recent social media posts by a selection of top brands in Sweden on two main social media platforms: Facebook and Twitter. A total of ten brands with origin from Sweden were selected, based on 2015 Swedish Brand Award ranking, and their posts were examined to find out influence of corporate social media content on consumer response. A total of 400 posts were examined on verified Twitter profiles and Facebook Pages of these brands. Findings: Type of content which refers to whether the post has image, video, or text-only content, and content orientation which can be task-oriented, self-oriented, or interaction-oriented have a statistically significant relationship with consumer response. In terms of type of content, posts with video and image content can lead to higher consumer response and in terms of content orientation task-oriented content can lead to higher consumer response. Other variables in the study, namely, communication cues, traceability cues, and time-frame have not emerged as significant in this study. Implications: When developing corporate social media content, it’s important to focus on type of content and content orientation. In terms of type of content, managers need to focus on having video and image content as this could lead to higher consumer response and in terms of content orientation, content related to brand / product / promotion (task-oriented) can lead to higher consumer response. Limitations: The study relies only on two main social media platforms and on the last 20 posts of each brand on each of these platforms and doesn’t take into account any seasonality as a full year period has not been studied. The study also relies on a general brand ranking list based in Sweden and not a ranking of brands on social media space. Further Research Suggestions: Future studies could focus on bringing more social media platforms into inquiry, improving sampling robustness by having a larger sample size and broader coverage of time period to account for any seasonality in data, comparing results between different countries, having a broader mix of brands in terms of type of business area or sector or stage of brand development, and blending together the corporate and consumer perspectives. Finally, to account for platform size differences, researchers need to come up with a measure that controls for this variation across platforms. Keywords: Social Media Content, Social Media Platforms, Facebook, Twitter, Communication
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Araújo, Willian Fernandes. „As narrativas sobre os algoritmos do Facebook : uma análise dos 10 anos do feed de notícias“. reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/157660.
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Esta tese acompanha a construção do Feed de Notícias do Facebook ao longo dos seus primeiros 10 anos (2006-2016) com o objetivo de descrever as formas como o mecanismo e a noção de algoritmo são definidos ao longo do período estudado. São analisados os conteúdos digitais, chamados de dispositivos textuais, que compõem publicamente o que o Feed de Notícias é e faz, descrevendo os atores implicados na composição dessa narrativa, mapeando seus objetivos e seus efeitos. A amostra analisada toma como ponto de partida os dispositivos textuais alocados em dois espaços digitais institucionais do Facebook: Facebook Blog e Facebook Newsroom. A partir da leitura de mais de mil publicações digitais do Facebook e de outros agentes (usuários, produtores de conteúdo, imprensa, ativistas etc.), foram selecionadas as publicações mais relevantes ao estudo, escolhidas com ênfase em eventos e circunstâncias de negociação ou mudança. A abordagem aqui construída representa uma composição de perspectivas dos estudos de ciência e tecnologia (STS) e da Teoria Ator-Rede (TAR). Trata-se do conjunto de procedimentos utilizados na descrição do caráter performativo dos textos. Na análise realizada na tese, são identificados três momentos distintos da construção da noção de algoritmo ao longo da trajetória do Feed de Notícias, chamados de Algoritmo Edgerank, Algoritmo Certo e Algoritmo Centrado no Usuário. Ao mesmo tempo, é apresentada a formulação do Feed de Notícias como um fluxo constante. É argumentado que as transformações no mecanismo são orientadas para gerar engajamento e manter usuários conectados ao Facebook. Engajamento é, na racionalidade emergente da construção do Feed de Notícias, uma mercadoria resultante de sua ação. Outra noção relevante decorrente da análise é a ideia de norma algorítmica como lógica normativa de visibilidade que busca regular o relacionamento entre produtores de conteúdo e o mecanismo, punindo os que não seguem as chamadas boas práticas.This study follows the Facebook News Feed construction throughout its first ten years (2006– 2016). The objective of this research is to describe the way this mechanism and the notion of algorithm were compounded, enacted and transformed during that period. This is achieved through an analysis of the digital content (referred to here as ‘textual devices’) that publicly constructs what the News Feed is and how it functions. This analysis describes the actors involved within this narrative, mapping their objectives and effects. The sample is constructed beginning with the textual devices published on Facebook’s institutional websites: Facebook Blog and Facebook Newsroom. Following the reading of more than 1,000 texts of Facebook and other agents (users, content producers, media, activists, etc.), the most relevant publications were selected, emphasizing situations of change, conflict and controversy. The research approach, which was based on science and technology studies (STS) and actornetwork theory (ANT), involved constructing a body of procedures used to describe the performative character of texts. The current study found that during the development of the News Feed, Facebook’s notion of algorithm has gone through three different phases, referred to here respectively as the Edgerank Algorithm, Right Algorithm and User-centered Algorithm. One of the most interesting findings was that the changes in the News Feed are primarily oriented towards the objective of creating engagement by keeping users connected to Facebook. Engagement is an important commodity within the rationality that emerged from this scenario. It is argued that the News Feed development may be seen as a continuous flow. Another important finding was the notion called algorithmic norm, as a normative logic of visibility that rules the relationship between content producers and the News Feed. The algorithmic norm tends to enact specific judgements and to punish content producers who do not follow what Facebook calls good practices.
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PINHEIRO, FELIPE MURTA. „ELECTIONS AND SOCIAL MEDIA: THE USE OF FACEBOOK AS A DIGITAL CAMPAIGN TOOL ON THE RUN FOR THE BRAZILIAN CHAMBER OF DEPUTIES IN 2014“. PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27866@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Esta é uma pesquisa inserida no campo da Internet e Democracia que propõe analisar os impactos da comunicação política nas redes sociais durante campanhas eleitorais no Brasil ao lançar um olhar empírico e conceitual sobre a forma como políticos em campanha utilizam o Facebook, o impacto viral de suas publicações e o uso da comunicação política digital como instrumento de campanha nas eleições de 2014. Para tal, é objeto específico deste trabalho observar o conteúdo publicado nas fanpages de oito candidatos à reeleição como deputado federal pelo Rio de Janeiro nas últimas eleições durante os 33 últimos dias de propaganda eleitoral na web, de 1 de setembro a 3 de outubro de 2014. Com base em métodos qualitativos e quantitativos aplicados sobre as 840 publicações coletadas nos 8 perfis, ficou claro observar que: a) não há relação entre a incidência de postagens e número de ações de interação; b) há relações significativas entre os temas plataforma de campanha e registro de atividades com o número de compartilhamentos e comentários; c) no ambiente eleitoral contemporâneo, um candidato com muitos votos tende a ser, também, eficiente nas mídias sociais.
This is a research in the field of Internet and Democracy which aims to analyze the impact of political communication in social media during election campaigns in Brazil launching a conceptual and empirical view about how politicians in campaign are using Facebook, the viral impact of their content and the digital political communication as a campaign tool in 2014 elections Therefore, the object of this research intend to observe all the publishers at eight candidates for re-election as a federal deputy for Rio de Janeiro fanpages on Facebook at 33 days. Based on qualitative and quantitative methods applied on 840 publications, collected in 8 different profiles, it s easy to observer that: a) there s no relationship between the incidence of posts and the number of interactive activities; b) There is a relation between campaign platform and activity log posts and the possibility of shares and comments c) in a contemporary electoral environment, a candidate may tend to be more efficient on the web, especially on social media to be successful in terms of votes.
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Sjöqvist, Sarah. „Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43889.
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Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. The new behavior occurring on brand communities is what research call customer engagement behavior and goes beyond transactional behavior. However, customer engagement has not been fully researched on different social media platforms. The most researched platform to date is Facebook. And with the rapid growth of social media and the constant development of new platforms it is of importance to understand customer engagement behavior on different social media platforms to further being able to adapt to each unique platform. Purpose: This study aimed to investigate the frequency of customer engagement behavior and its affect on perceived relationship benefits and ultimately, relationship outcomes. This based on three different social media platforms where one company were present with brand communities and then compare the outcome of each platform with each other. Hypothesis: 𝐻1 = The frequency of customer engagement behavior leads to perceived relationship benefits of engaging in a brand community. 𝐻2 = Customer perceived relationship benefits have a positive effect on relationship outcomes. Methodology: Cross-sectional online questionnaires distributed on three different social media platforms – Facebook, Instagram, and Pinterest. Analysed using linear regressions. Findings: The findings indicates that the frequency on which a customer engage in engagement behaviors showed no statistical significance on Facebook, however, the frequency of reading messages, visiting the brand community, and purchasing products did show statistical significance on Instagram. Furthermore, the perceived relationship benefits that showed significance for both Facebook and Instagram was practical and economic benefits. While on Facebook social enhancement was considered an important indicator for relationship outcome and entertainment
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Hallberg, Fredrika, Jacob Palm und Waliullah Shan Mrridol. „"En av de stora drakarna" : En netnografisk studie om kundlojalitet hos researrangörer på Facebook“. Thesis, Södertörns högskola, Turismvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41560.
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Syftet med studien är att undersöka följares attityder mot Ving, TUI och Apollos inlägg på Facebook och hur de tolkas utifrån kundlojalitet och e-lojalitet. Det undersöks även hur researrangörer uttrycker lojalitet via deras facebooksida. Kundlojalitet baseras på Olivers (1999) teori och e-lojalitet baseras på “8C’s” som har tagits fram av Srinivasan, Anderson & Ponnavolu (2002). Studien grundar sig i en netnografisk analys för att få en översikt och grundläggande kunskaper om researrangörernas kommunikation på Facebook. Analysen visar att de inlägg som publiceras har skillnader och likheter när det gäller den typ av lojalitet som researrangörerna uttrycker. TUI och Apollo fokuserar mest på konativ lojalitet till skillnad från Ving som fokuserar på affektiv lojalitet. Studien baseras även på semistrukturerade intervjuer vilket anses lämpligt för att få djupare förståelse. Teorierna tillämpas genom en mängd frågor som ställs till respondenterna under intervjuerna. Det framkommer att följarnas attityder gentemot Apollo verkar annorlunda till skillnad från attityderna mot Ving och TUI. När det gäller e-lojalitet verkar Ving och TUI uppfylla flera av de "8C" baserat på följarnas attityder. Apollo har inte visat sig lika starka på den fronten. Denna studie visar liknande resultat som tidigare forskning men de överensstämmer inte helt i alla aspekter.The purpose of this study is to examine the follower's attitudes towards Ving, TUI and Apollos posts on Facebook and how they are interpreted based on the customer loyalty and e-loyalty. It also examines how the tour operators express loyalty through their facebookpage. The customer loyalty are based on Oliver’s (1999) theory and e-loyalty is based on the “8C’s” that have been developed by Srinivasan, Anderson & Ponnavolu (2002). The study is based on a netnographic analysis to get an overview and basic knowledge of the tour operators communication on Facebook. The analysis shows that the posts have differences and similarities in terms of loyalty to the tour operators’ words. TUI and Apollo mostly focus on the conative loyalty, unlike Ving where the focus is on affective loyalty. The study is also based on semistructured interviews which is appropriate in order to gain a deeper understanding. The theories are applied through a variety of questions that have been asked to the respondents during their interviews. It appears that customers' attitudes towards Apollo appear to be different from the attitudes towards Ving and TUI. About e-loyalty, Ving and TUI seem to fulfill several of the "8C’s" based on the customers attitudes. Apollo has not proved that they are as strong as the other two. This study shows a similar result as the previous studies but they don't fully agree in all aspects.
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Hussein, Sara, und Reem Al-Falahi. „Sociala medier som ett nytt verktyg : En netnografisk studie om hur svenska företag använder digitala plattformar idag“. Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30678.
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Nya tekniker som Web 2.0 har med en tvåvägskommunikation utvecklat förutsättningarna på Internet som i sin tur bidragit till sociala medier som Facebook, Twitter och Instagram. Denna tillväxt har ändrat marknadsföring från att rikta sig mot ”rätt” kunder till att skapa en relation med sina kunder. Företag använder sociala medier i större utsträckning då de har insett betydelsen av att finnas aktiva på olika sociala medier. Eftersom plattformarna används på olika sätt av både konsumenterna som företagen, vilka typer av inlägg passar företagen att publicera beroende på plattformen för att sedan påverka sina följare? Studien har för avsikt att analysera fyra svenska företags sätt att använda sig av och sprida budskap på sociala medier. Syftet besvaras med stöd ifrån studiens teoretiska referensram och även studiens egna insamling av data. Denna del bestod av en netnografiskobservation som undersöker hur de fyra företagen kommunicerar på de olika plattformarna idag samt två intervjuer, på en av de observerade företaget och på en PR-byrå hållits. Syftet är att exemplifiera kommunikationsverktygen/strategierna de använder samt hur de interagerar med sina konsumenter för att nå ut via de olika plattformarna. Frågorna studien vill behandla och bygger på är följande: • Hur använder svenska företag de olika plattformarna idag? • På vilka sätt skiljer sig användningen av dessa? • Hur ser företagens interaktion ut på de olika plattformarna? Utifrån diskussionen uppvisade företagens användning av de olika plattformarna inte en likvärdig frekvens av deras aktivitet på Facebook, Twitter och Instagram. Man kunde även se branschspecifika skillnader, klädbranschen kontra telekommunikationsbranschen resulterade i att företagen var aktiva på olika sätt. Företag som H&M och Gina Tricot publicerade mer frekvent och även under helgerna i jämförelse med Tele2 och Telia. Genom webbens utveckling (web 2.0, 3.0) är konsumenter inte längre passiva och intagit en ny roll i deras relation till företagen. Studiens resultat påvisar tydligt hur sociala medier fungerar som en tvåvägskommunikation inte enbart mellan konsumenterna utan även mellan företaget och konsument. De olika plattformarna kunde användas som ett verktyg till kommunikationsmixen men även som ett kommunikationsverktyg för att stärka kundrelationen.New techniques like web 2.0 has with a two-way communication developed the conditions we find with Internet today and this in it’s turn has contributed to different social media platforms’ like Facebook, Twitter and Instagram. This has changed marketing as we know it, from aiming to the “right” customers to aiming towards creating a relationship with its’ customers. Most companies have discovered the value of using social media. Since different platforms are used in different way, what kind of content should the companies use depending on the platform and affect its followers? This thesis intends to look in to four companies’ ways of using and spreading their “message” through social media. This is answered with help from the theory this thesis is using and the thesis’ own data. Based on the discussion the companies use of the various platform are not equivalent on Facebook, Twitter and Instagram. The clothing industry versus the telecommunication industry result was that these companies use the platform in different ways. Companies like H&M and Gina Tricot had a more published more frequently compared to companies like Tele2 and Telia. With the development of the web, consumers are not passive and has adapted a new role in their relationship towards companies. The result of this thesis clearly shows how social media works as a two-way communication and not just between the consumers but also between the consumers and the companies. The conclusion ofthis thesis was that the companies can use social media as an added tool to the communication mix but it can also be used as a communication tool to strengthen customer relations.
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Nelzén, Amanda. „Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook“. Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70001.
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This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts. in their Facebook and Twitter posts on their social media pages. The aim is to understand if, how and what linguistic means was are used in the posts through Aristotle’s triangle of rhetoric. His theory consists of the three appeals: ethos, logos and pathos. These three appeals all holds a number of individual features. with a perspective from classic rhetoric, namely Aristotle’s triangle of rhetoric. The persuasion was examined using Aristotle’s triangle of rhetoric and its appeals ethos, logos, and pathos. The research was carried out by classifying the posts by the three appeals and their features. These defined what linguistic means were used and how. All three appeals are equally important when persuading an audience public through a text as they are necessary to raise an understanding and interest to the text’s focus. Aristotle argued that when including all three appeals, the text has reached its full extent potential of persuasion. The appeals have their unique attributes and may also persuade when used individually. The An author’s credibility and trust applies to the appeal ethos, logic and reasoning in a of the text applies to logos, and a text that moves its reader’s emotions applies to pathos. The research resulted that aWhether a text’s length matters for its persuasion through a comparison of the two social media platformshas also been examined through comparing the two social media platformsw. Non-profit organizations do not strive for any profit which make it a challenge for them how to market persuade their organization audience in order and actually be able to be able to continue their work. Many of the posts researched included the appeal pathos which aim mainly to evoke emotions with the readers.
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Axelsson, Emma, und Madeleine Wikström. „eWOM-kommunikation på Facebook & Prisjakt : En studie av skillnader i konsumenters uppfattning om eWOM“. Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-21342.
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Purpose – The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt. Approach – Based on previous research an analytical model was designed. The parts in the model were the aspects of the problem which the present study aimed to examine. An experimental design was applied in which ten students at Örebro University were exposed to a scenario where they took part of eWOM-communication concerning a specific product on Facebook and Prisjakt and then had to answer questions in an interview. The analytical model formed the base of the interview guide used in the interview and the specific product was chosen with help from a focus group. Implication – The study illustrates that consumers may perceive the quality higher on Prisjakt while the sender credibility can be perceived higher on Facebook. Despite this conclusion the effect of eWOM-communication in this study is that the information on Facebook is adopted to a greater degree than the information on Prisjakt. The reason for this is that the sender credibility appeared to be more important in the process of information adoption.Syfte – Syftet med denna studie är att identifiera och beskriva hur konsumenters uppfattning skiljer sig mellan Facebook och Prisjakt gällande informationens kvalitet, avsändarens trovärdighet och effekten av eWOM-kommunikation. Tillvägagångssätt – Utifrån tidigare forskning utformades en analysmodell vars delar var de aspekter av problemet som studien syftade till att undersöka. En experimentell design tillämpades där tio studenter vid Örebro universitet fick sätta sig in i ett scenario där de tog del av eWOM-kommunikation gällande en specifik produkt på Facebook respektive Prisjakt och sedan fick svara på frågor i en intervju. Analysmodellen låg till grund för en intervjuguide som användes vid intervjun och den specifika produkten diskuterades fram med hjälp av en fokusgrupp. Slutsats – Studien illustrerar att konsumenter kan uppfatta informationens kvalitet högre på Prisjakt medan avsändarens trovärdighet kan uppfattas högre på Facebook. Trots detta är slutsatsen gällande effekten av eWOM-kommunikation i studien att informationen på Facebook tenderar att anammas till en större grad än informationen på Prisjakt. Anledningen till detta är att avsändarens trovärdighet visade sig vara av större betydelse i processen av informationsanammande.
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Eszler, Erwin, und Theresa Völkl. „Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss)“. risControl, 2019. http://epub.wu.ac.at/6790/2/ESZ_FO_83_SOC_MEDIA_MARKETING_V%25C3%2596LKL_LGF_20.pdf.
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Blomberg, Elsa Fabiola. „El uso de las redes sociales en el aula de ELE : Nuevos modos de aprender y de enseñar?“ Thesis, Linnéuniversitetet, Institutionen för språk och litteratur, SOL, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-17979.
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El objetivo que se persigue con esta tesina es mostrar un panorama didáctico efectivo del uso de diversas redes sociales y el correo electrónico para la adquisición del español como lengua extranjera. Se han realizado investigaciones teóricas en diversas fuentes literarias y un estudio empírico que ha arrojado datos interesantes. En este trabajo se exponen diversas aportaciones lingüísticas que dan soporte a nuestras cuatro propuestas didáctias que proponen actividades en las que se pretende la inmersión del alumno en la lengua meta de una manera auténtica y motivadora. A través de este trabajo podemos concluir que el involucrar las redes sociales en las lecciones de ELE con un uso responsable y enfocado, contribuiría a construir un entorno multicultural entre los alumnos que supere las barreras geográficas y culturales del idioma, donde podría fácilmente darse un aprendizaje mucho más efectivo.The objective pursued with this essay is to show an efficient didactic way of how to use various social networks and e-mail in the acquisition of Spanish as a foreign language. Theoretical investigations have been conducted in various literary sources and an empirical study have been conducted that yielded interesting data. In this essay we describe various linguistic contributions that give support to our four didactic proposals in which we seek the student’s immersion in the target language in anauthentic and motivating way. With this investigation we can conclude that the responsible and focused use of the social networks in the Spanish as a foreign language lessons, contributes to building a multicultural environment among students that overcome the geographic and cultural barriers of language, which could easily make learning more efficient.
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Yang, Liang-Ying Ou, und 歐陽良盈. „The effects of journalists using Facebook as platforms with their sources“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/emmk74.
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碩士國立中山大學
行銷傳播管理研究所
107
Basically, interacting with their sources is journalist’s routine work. Facebook has changed the original news production process. In order to adopt with this new news approach, journalists are forced to use Facebook as a platform with their sources and to extend their network to this social media. Facebook has become one of the must-use tools during the content gathering process. This study is based on the in-depth interviews with five female newspaper reporters and three public servants who is responsible for media relations. With their practical experience sharing and analysis from the perspective of social exchange theory , describing the work of reporters using Facebook and sources of interaction. Responding to the research question "The effects of journalists using Facebook as platforms with their sources". The study result can be classified into two levels, “Individual" and "Work". The result shows that the journalist who uses Facebook and source interaction will affect Individual in four ways: 1. It is easier to increase sense of trust and achieve the work by using Facebook. 2. Source interaction can be extended from life to the Internet but some in-depth issues and sensitive topics still need to rely on the interview. 3. When friends on Facebook become more complicated, the reporter who uses Facebook will have more restrictions. 4. Journalists who tend to use single Facebook account and source interaction rather than setting a separate account for work will have to pay more attention on their speech. On the other hand, the journalist who uses Facebook will affect Work in three ways:1.The appearance of Facebook does not affect the source interaction a lot since the goal of journalist is obtaining the high-value news. However, the exist of Facebook does help the things become easier and more convenient of getting the information. 2. Facebook has become a new social media and also reduced the public figures’ dependence on the reporters. 3. The click rate becomes the index of work performance and it does seriously affect the true value of news. Reporters have also lost the balance between those two things. To conclude, “use or not to use Facebook” is no longer an option for reports after Facebook gets into the media/news industry. Being a journalist, they have to use Facebook for work. Therefore, the key point will be “How to use” the Facebook. Journalists don’t have to set a separate account for Facebook or Source interaction but journalists should sincerely interact with others on Facebooks, pay more attention on the speech and appropriately set the permission on review and comment for self-protection. Under the circumstance that Facebook becomes more complicated and open, self-protection is necessary for all journalists.
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Ju, Alice. „Evaluating the effectiveness of Facebook and Twitter as new publishing platforms for newspapers“. Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-05-1145.
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With the growing popularity of social network sites such as Facebook and Twitter, newspapers have started to use these sites as alternative platforms for news delivery. Analyzing the use of Facebook and Twitter by the top 74 U.S. newspapers, this study examines the effectiveness of social network sites as news platforms. The results showed that most of the major newspapers have adopted social network sites but reached a very limited number of subscribers. After controlling for print circulation, there is no significant correlation between the number of social network subscribers and the number of website visitors. Overall, the effectiveness of Facebook and Twitter as news platforms remained questionable.text
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Su, Wei-Lun, und 蘇威倫. „Run-time Schedulability Analysis of State Change for Real-time Imprecise Computation on Heterogeneous Platforms“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/87g6dh.
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碩士國立臺灣大學
資訊工程學研究所
105
To enable real-time multi-state systems to adapt to dynamically changing environments, changing functionalities and changing parameters, there have been plenty of studies on guaranteeing the timing constraint in state transi- tion. However, when the system state is changed caused by specific event, the transition of system states can lead to deadline miss and system failure. Therefore, it is desired to assure that the system remains feasible during state transition by properly scheduling the transition of system workload. Com- paring to multi-mode systems, we divide each mode into several states. The changing workload in state transition is less than in mode change. Postponing the state transition can avoid the deadline miss and has been studied for worst case analysis. In other words, during the postpone, the system will continue to execute the workload in current state until the state transmission is scheduled and completed. Therefore, the performance of the system may not meet the requirement before the transmission completes. The traditional pessimistic schedulability analysis considers the worst case inter- ference and aim at shortening the state transition delay time. In this thesis, we extend the existing deadline-based schedulability analysis under preemp- tive scheduling and non-preemptive scheduling. Comparing to traditional ap- proach, we compute the upper bound of interference at run-time and can get the more precise delay time. In other words, the state change delay time can be shortened and the miss rate of vehicle detection will be decreased. In ad- dition, we also consider imprecise computation model. We will develop the schedulability analysis in state transition under imprecise computation model.
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Chan, Tzu-Chun, und 詹子君. „A Niche Analysis on the Competition among Yahoo, Facebook,and LINE: a Study on Taiwan's News Platforms“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/f9tue2.
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碩士國立交通大學
傳播研究所
103
This study adopted the niche theory as the theoretical framework to investigate the competition among three types of Taiwan’s online news platforms: Yahoo, Facebook, and LINE. An online survey was used to collect data for this study and 410 valid questionnaires were obtained. The data analysis shows that there is a strong competition between Yahoo and Facebook, both of which occupied better positions in terms of niche breadth than LINE. According to the data from niche superiority, this study found that the competition between Yahoo and Facebook was the strongest, while Yahoo and LINE were more complementary than competing. More findings were discussed in the thesis.
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EdgarDiaz und 狄龍. „Factors that Influence Impulsive Buying on Social Networking Sites Platforms: The Case of Facebook for Social E-commerce“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/09508408148764153381.
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碩士國立成功大學
國際經營管理研究所
102
Companies, marketers and researchers have been discovering how to encourage impulsive buying behavior for many decades now. Impulsive buying behavior has been known to count for as much as 80% of total purchases in the United States and it has been researched on how to influence and trigger the behavior into customers by many means, for example using music in a physical environment or putting products in strategic and convenient spots. Nevertheless it can be realized that internet purchasing behavior is displayed and influenced in a very different way. Recently there has been a rise of F-commerce or social e-commerce which actually embodies all other social networking sites as well but is centered on Facebook since it’s the biggest platform. To create impulsive behavior on social networking platforms, different influential factors must be used to find the right stimuli to induce customers into purchase. The exploration of these factors in the following thesis pursues the experimental method using Facebook platform. The results show that the most important characteristics are the level of likes, the emphasis and the product/model arrangement in the SNS image. The main contribution of the study is the accurate arrangement of the different image factors that create the highest impulsive buying behavior between internet users.
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Lin, Yi-Ju, und 林怡如. „Co-opetition of News Publishers and Social Platforms: A case study on ETtoday.net and Instant Article on Facebook“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/965zf4.
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碩士世新大學
傳播管理學系
104
In the digital convergence age, the audience in the media have a significant change in usage behavior. Previously, newspapers and television are the major news media. But since 1995, the audience accessed the news way gradually shifting to the internet. In particular, social platforms appeared in 2004 accelerate the development of this phenomenon. For journalism industry, social media need publishers offering contents to feed their platforms, while the news publishers need a lot of readers to obtain advertisement. Obviously, there are both relationship of competition and cooperation between news publishers and social platforms. Therefore, how to create a "win-win" situation for the development of the journalism industry and audience interests is an important issue. This study aims to analyze the relationship of co-opetition between news publishers and social platforms, and use the co-opetition strategy and related theories to propose the suggestions for well developing journalism industry. Meanwhile, this study use ETtoday.net as well as Instant Article on Facebook for examples, and based on value-net theory to study co-opetition relationship among news publishers, social platforms, audience and advertisers / media agency. In addition, this study uses in-depth interview and secondary data analysis to propose conclusions and suggestions. To sum up, this study finds that currently the trend of news publishers provide news content and social platforms provide audience traffic will not change in the short term,while owning to social platform launch new function of instant articles, etc., it will tend to become competition relationship in the long term.This study also considers that currently social platforms have little influence on advertisers / media agency , but it is doesn’t want single dominant media influencing the market mechanism. As far as audience are concerned, it is currently difficult to implement the subscrition mechanism, and content of articles is too homogeneous. Besides, this paper based on value net theory analysis finds that there is a close relationship of competition and cooperation between ETtoday. net and Instant Article on Facebook in the same time. Further, if complementor of news publishers and social platforms expand largely, it should establish a reasonable distribution mechanism of advertising between the two sides, helping to promote the development of the journalism industry and audience interests. Above comments can be used as the basis for future research related to this issue and for the journalism industry reference.
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Wang, Da-Wei, und 王大瑋. „Exploring the Behavioral Intentions of Consumers toward Using Online Shopping Platforms - Taking Facebook Live Stream as an Example“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4h6cg3.
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碩士國立虎尾科技大學
資訊管理系碩士班
106
In today's era of rapid network development, live stream has become the mainstream. Facebook provides the user live stream feature, and many sellers turn the live stream into a sales platform. Data shows that more and more users tend to make their consumption on facebook online shopping platform. Although it creates a huge business opportunity, it also causes some problems. Based on the theory of technology acceptance model and planned behavior, research framework is proposed to discuss the online shopping platform quality, perceived usefulness, perceived ease of use, subjective norm, perceived behavioral control, perceived risk and the behavioral intention by the facebook online shopping platform users. This study used questionnaires to collect and analyze samples. A total of 255 valid questionnaires were recovered. The conclusion of this study will be provided to the vendors and subsequent researchers for future reference. 1.Perceived risk has a negative influence on the behavioral intention toward using online shopping platforms. 2.With respect to different gender, there exist significant differences towards facebook online shopping platform in the subjective norm. 3.With respect to different age, there exist significant differences towards facebook online shopping platform in the platform quality, perceived usefulness, subjective norm, perceived behavioral control, perceived risk and the behavioral intention. 4.With respect to different educational background, there exist significant differences towards facebook online shopping platform in the perceived usefulness, subjective norm, perceived behavioral control and the behavioral intention. 5.With respect to different income, there exist significant differences towards facebook online shopping platform in the perceived usefulness, subjective norm, perceived risk and the behavioral intention. 6.For a live shopping platform, platform quality shows most significant positive influence on perceived usefulness.
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Lin, Yueh-Feng, und 林岳鋒. „How Do Politicians Run Their Facebook Fan Pages? A Case Study of 2018 Taipei City Mayoral and City Council Elections“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mvswqp.
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碩士國立臺灣大學
政治學研究所
106
The study discusses the strategies to manage politicians'' Facebook fan pages according to 2018 Taipei City Mayor and City Council elections and analyses the contents of those pages to understand how to achieve the political communication. The study finds that from the perspective of the active degree of candidates'' Facebook fan pages，beacuse non-current politicians try to catch the attentions of the voters, their strategies to run Facebook fan pages tend to be more active. There''s a significiant difference between the proportions of current and non-current politicians'' post classifications. The current politicians tend to post soft issues and achievements while the non-current politicians tend to post photos in the campaigns. In the perspective of post attributes, there is no obvious difference between the current and non-current politicians. Both of them mostly post with photos and texts to express their thoughts. Last but not the least, no matter the current and non-current politicians , their post strategies will not change according to the polls.
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Boas, Francisca Joana da Silva Barros Vilas. „A comunicação digital da marca Discover Madeira: estudo comparativo entre o website e o Facebook“. Master's thesis, 2019. http://hdl.handle.net/1822/64558.
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Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)O turismo é um tema central quando se fala da Região Autónoma da Madeira que, desde há vários anos, tem vindo a apostar progressivamente nas plataformas digitais com vista à promoção do território como destino turístico. O presente relatório decorre de uma experiência de estágio realizada na Direção Regional de Turismo da Madeira, em 2016, no âmbito do Mestrado em Ciências da Comunicação, no ramo de especialização de Publicidade e Relações Públicas e visa o estudo da comunicação da marca Discover Madeira, particularmente na forma como é idealizada e desenvolvida pelas entidades que a gerem. Como ponto de partida deste estudo são abordadas várias definições e conceitos a saber: turismo, destino turístico e comunicação online. A fim de complementar a pesquisa com dados reais, foi utilizado o plano estratégico para o Turismo da Madeira 2017-2020 e elaborei alguns questionários dirigidos a elementos responsáveis das entidades gestoras da comunicação da marca em estudo. Por outro lado, foi realizada a observação direta, no Facebook e no site, de um evento específico, o Carnaval de 2019, para apurar o modo como a mesma informação é tratada nas diferentes plataformas da marca Discover Madeira, nomeadamente os websites e as plataformas sociais da mesma.
Tourism is a central theme when it comes to the Autonomous Region of Madeira, which for several years has been increasingly focusing on digital platforms to promote the territory as a tourist destination. This report is the result of an internship experience carried out at the Madeira Regional Tourism Bureau in 2016, within the scope of the Master in Communication Sciences, in the field of Advertising and Public Relations specialization, and aims to study the communication of the Discover Madeira brand, particularly in the way it is designed and developed by the entities that manage it. As a starting point of this study several definitions and concepts are approached namely: tourism, tourist destination and online communication. In order to complement the research with real data, the strategic plan for Madeira Tourism 2017-2020 was used and I elaborated some questionnaires addressed to responsible elements of the managing entities of the brand communication under study. On the other hand, a specific event, the 2019 Carnival, was directly observed on Facebook and on the website to determine how the same information is handled on the different Discover Madeira brand platforms, namely websites and social platforms.