Thematische Bibliographien / Persuasive messaging

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Auswahl der wissenschaftlichen Literatur zum Thema „Persuasive messaging“

Autor: Grafiati

Veröffentlicht am 25. Juni 2021

Zuletzt aktualisiert am 10. Februar 2022

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Zeitschriftenartikel zum Thema "Persuasive messaging"

Shimazaki, Takashi, Misa Iio, Megumi Saito, Kosuke Maeba und Koji Takenaka. „Persuasive messaging to increase physical activity“. Japanese Journal of Health Psychology 25, Nr. 2 (2012): 38–48. http://dx.doi.org/10.11560/jahp.25.2_38.

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Rezai, Leila Sadat, Jessie Chin, Rebecca Bassett-Gunter und Catherine Burns. „Developing Persuasive Health Messages for a Behavior-Change-Support-System That Promotes Physical Activity“. Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care 6, Nr. 1 (15.05.2017): 89–95. http://dx.doi.org/10.1177/2327857917061020.

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This paper describes the first of three experiments conducted to investigate the efficacy of a proposed persuasive mHealth messaging intervention that motivates individuals to become more physically active. In order to develop a set of persuasive health messages that can be used in the principal experiment, which examines a particular message-tailoring strategy, we conducted an online survey through Amazon Mechanical Turk. In this online study participants rated a series of health messages to indicate each message’s level of persuasiveness, as well as the message’s focus. This study was essential, as disagreements exist on how to frame persuasive health messages in the context of promoting physical activity. Among the proposed 57 messages, 14 messages rated as the most persuasive were selected for the principal experiment.

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Cooper, Nicole, Javier O. Garcia, Steven H. Tompson, Matthew B. O’Donnell, Emily B. Falk und Jean M. Vettel. „Time-evolving dynamics in brain networks forecast responses to health messaging“. Network Neuroscience 3, Nr. 1 (Januar 2019): 138–56. http://dx.doi.org/10.1162/netn_a_00058.

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Neuroimaging measures have been used to forecast complex behaviors, including how individuals change decisions about their health in response to persuasive communications, but have rarely incorporated metrics of brain network dynamics. How do functional dynamics within and between brain networks relate to the processes of persuasion and behavior change? To address this question, we scanned 45 adult smokers by using functional magnetic resonance imaging while they viewed anti-smoking images. Participants reported their smoking behavior and intentions to quit smoking before the scan and 1 month later. We focused on regions within four atlas-defined networks and examined whether they formed consistent network communities during this task (measured as allegiance). Smokers who showed reduced allegiance among regions within the default mode and fronto-parietal networks also demonstrated larger increases in their intentions to quit smoking 1 month later. We further examined dynamics of the ventromedial prefrontal cortex (vmPFC), as activation in this region has been frequently related to behavior change. The degree to which vmPFC changed its community assignment over time (measured as flexibility) was positively associated with smoking reduction. These data highlight the value in considering brain network dynamics for understanding message effectiveness and social processes more broadly.

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Kaptein, Maurits, und Aart van Halteren. „Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders“. Personal and Ubiquitous Computing 17, Nr. 6 (11.07.2012): 1173–85. http://dx.doi.org/10.1007/s00779-012-0585-3.

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Spelt, Hanne, Elisabeth Kersten-van Dijk, Jaap Ham, Joyce Westerink und Wijnand IJsselsteijn. „Psychophysiological Measures of Reactance to Persuasive Messages Advocating Limited Meat Consumption“. Information 10, Nr. 10 (17.10.2019): 320. http://dx.doi.org/10.3390/info10100320.

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Persuasive interventions can lose their effectiveness when a person becomes reactant to the persuasive messages—a state identified by feelings of anger and perceived threat to freedom. A person will strive to reestablish their threatened freedom, which is characterized by motivational arousal. Research suggests that the motivational state of psychological reactance can be observed in physiology. Therefore, the assessment of physiological reactions might help to identify reactance to persuasive messages and, thereby, could be an objective approach to personalize persuasive technologies. The current study investigates peripheral psychophysiological reactivity in response to persuasive messages. To manipulate the strength of the reactant response either high- or low-controlling language messages were presented to discourage meat consumption. The high-controlling language condition indeed evoked more psychological reactance, and sympathetic arousal did increase during persuasive messaging in heart rate and heart rate variability, although no clear relationship between physiological reactivity and self-reported psychological reactance was found. However, the evaluation of multiple linear models revealed that variance in self-reported psychological reactance was best explained by initial intentions in combination with cardiovascular reactivity. To conclude, considering physiological reactivity in addition to motivational state can benefit our understanding of psychological reactance.

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Rossel, Pedro O., Lorenzo Paredes, Antonio Bascur, Claudia Martínez-Carrasco und Valeria Herskovic. „SAS4P: Providing automatic smoking detection for a persuasive smoking cessation application“. International Journal of Distributed Sensor Networks 15, Nr. 11 (November 2019): 155014771988816. http://dx.doi.org/10.1177/1550147719888167.

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Smoking is the biggest avoidable health risk, causing millions of deaths per year worldwide. Persuasive applications are those designed to change a person’s behavior, usually in a specific way. Several mobile phone applications and messaging systems have been used to promote smoking cessation. However, most interventions use participants’ self-reports to track cigarette consumption and avoidance, which may not be accurate or objective. Previous proposals have used sensors to track hand movements and other contextual data to detect smoking or have used devices to detect smoke or breath carbon monoxide. This article proposes a low-cost wearable device that may be worn in a front shirt pocket or clipped to clothing to detect smoke and secondhand smoke. Furthermore, the device is integrated into a persuasive application to promote smoking cessation. The device was evaluated through an experiment to detect whether it may detect direct, passive, and no smoking conditions. The results are promising and may help improve tracking of cigarettes in persuasive applications.

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Topuridze, Marina, Carla J. Berg, Ana Dekanosidze, Arevik Torosyan, Lilit Grigoryan, Alexander Bazarchyan, Zhanna Sargsyan et al. „Smokers’ and Nonsmokers’ Receptivity to Smoke-Free Policies and Pro- and Anti-Policy Messaging in Armenia and Georgia“. International Journal of Environmental Research and Public Health 17, Nr. 15 (30.07.2020): 5527. http://dx.doi.org/10.3390/ijerph17155527.

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Garnering support for smoke-free policies is critical for their successful adoption, particularly in countries with high smoking prevalence, such as Armenia and Georgia. In 2018, we surveyed 1456 residents (ages 18–64) of 28 cities in Armenia (n = 705) and Georgia (n = 751). We examined support for cigarette and electronic nicotine delivery systems (ENDS)/heated tobacco product (HTP) smoke-free policies in various locations and persuasiveness of pro- and anti-policy messaging. Participants were an average age of 43.35, 60.5% female, and 27.3% current smokers. Nonsmokers versus smokers indicated greater policy support for cigarette and ENDS/HTP and greater persuasiveness of pro-policy messaging. Armenians versus Georgians generally perceived pro- and anti-policy messaging more persuasive. In multilevel linear regression, sociodemographics (e.g., female) and tobacco use characteristics (e.g., smoking less frequently, higher quitting importance) correlated with more policy support. Greatest policy support was for healthcare, religious, government, and workplace settings; public transport; schools; and vehicles carrying children. Least policy support was for bar/restaurant outdoor areas. The most compelling pro-policy message focused on the right to clean air; the most compelling anti-policy message focused on using nonsmoking sections. Specific settings may present challenges for advancing smoke-free policies. Messaging focusing on individual rights to clean air and health may garner support.

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Kesenheimer, Jana Sophie, und Tobias Greitemeyer. „Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior“. Sustainability 12, Nr. 23 (02.12.2020): 10064. http://dx.doi.org/10.3390/su122310064.

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Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental design, two hundred and eighteen individuals received either daily messages containing egoistic appeals for action to prevent climate change (e.g., preventing personal consequences of released diseases in melting arctic ice), ecological appeals (e.g., ecological consequences of melting glaciers), or no messages (control). PEB was assessed via self-reports and donations to an environmental organization. Neither of the appeals had an effect on the two dependent measures. Irrespective of experimental conditions, self-reported PEB was higher in the post- compared with the pre-test. Overall, the present results do not provide support for the effectiveness of a daily messaging technique. Instead, it appears that ‘being observed’ is the more effective ‘intervention’. Implications for how to foster PEB are discussed.

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Meents, Selmar, Tibert Verhagen, Jani Merikivi und Jesse Weltevreden. „Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers“. Journal of Retailing and Consumer Services 57 (November 2020): 102174. http://dx.doi.org/10.1016/j.jretconser.2020.102174.

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Kang, Yoona, Nicole Cooper, Prateekshit Pandey, Christin Scholz, Matthew Brook O’Donnell, Matthew D. Lieberman, Shelley E. Taylor et al. „Effects of self-transcendence on neural responses to persuasive messages and health behavior change“. Proceedings of the National Academy of Sciences 115, Nr. 40 (17.09.2018): 9974–79. http://dx.doi.org/10.1073/pnas.1805573115.

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Self-transcendence refers to a shift in mindset from focusing on self-interests to the well-being of others. We offer an integrative neural model of self-transcendence in the context of persuasive messaging by examining the mechanisms of self-transcendence in promoting receptivity to health messages and behavior change. Specifically, we posited that focusing on values and activities that transcend the self can allow people to see that their self-worth is not tied to a specific behavior in question, and in turn become more receptive to subsequent, otherwise threatening health information. To test whether inducing self-transcendent mindsets before message delivery would help overcome defensiveness and increase receptivity, we used two priming tasks, affirmation and compassion, to elicit a transcendent mindset among 220 sedentary adults. As preregistered, those who completed a self-transcendence task before health message exposure, compared with controls, showed greater increases in objectively logged levels of physical activity throughout the following month. In the brain, self-transcendence tasks up-regulated activity in a region of the ventromedial prefrontal cortex, chosen for its role in positive valuation and reward processing. During subsequent health message exposure, self-transcendence priming was associated with increased activity in subregions of the ventromedial prefrontal cortex, implicated in self-related processing and positive valuation, which predicted later decreases in sedentary behavior. The present findings suggest that having a positive self-transcendent mindset can increase behavior change, in part by increasing neural receptivity to health messaging.

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Dissertationen zum Thema "Persuasive messaging"

Hopp, Tobias. „Harnessing the Selective Effects of Arousal in the Context of Persuasive Message Delivery: Violent Video Games, Reactance, Post-Scroll Messaging, and Anti-Violence Messages“. Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18387.

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The present dissertation explored the effectiveness of inserting anti-violence, pro-social messages into violent video games. In light of previous, inconsistent findings relative to the effectiveness of in-game persuasive message placement, this study introduced the notion of "post-scroll" video game messaging (i.e., insertion of a persuasive message immediately after the end of a game level or sequence). The theoretical framework employed in this work suggested that video game play would be associated with heightened levels of arousal. Subsequently, the expectation was that heightened levels of arousal would influence message processing on a conditional basis. The results indeed suggested that the combination of high arousal and low levels of message induced state reactance was associated with a number of favorable message outcomes. The results also suggested that the ability to detect message reactance potential was markedly compromised in highly stimulating media environments. Specifically, the current findings indicated that highly aroused message evaluators may rely on externally provided cues when assessing a message's reactance potential. Taken as a whole, the current work's findings provided initial evidence that post-scroll messaging can be a fruitful means of persuasive message delivery.
2016-09-29

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Horanage, Chathushee Purnima Jayamila, und Miia-Riikka Hautala. „Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention“. Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85963.

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The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. Specifically, it has aimed to evaluate if the format of the content had an impact on cognitive processing and ascertains the resultant outcomes of engagement and purchase intention. Elaboration likelihood model (ELM) adapted to social media, was used, and adopted in the study in order to understand and evaluate the purpose as well as the information process of individuals. The research was narrowed down to the micro-influencers in the fashion and beauty industry sharing content, as the industry's high usage of influencer marketing and disseminating persuasive messages on Instagram. The research was conducted by using the Experimental Vignette Methodology (EVM) in a quantitative experiment. By doing so, it enabled the research to examine the participants' response to natural stimuli with quantitative results. A questionnaire together with exposure to three stimuli were used as instrumental in the collection of data. The sample was collected through social media platforms, mainly Instagram and Facebook, and via email to the students of LTU. The collected data was later analyzed, through SPSS, in two levels: impact and hypothesis testing. The impact measurement was analyzed by using repeated measures ANOVA and later the multilinear regression analysis to test the independent variables of content format relation to the dependent variables of engagement (comment and like) and purchase intention (tendency and likelihood). The findings indicated a support to the existing theory of ELM, by confirming the importance of the argument quality in the persuasive message. High lighting in the importance of text content format,in both engagement via commenting and purchase intention, when the information is processed through the more long-lasting central route. The results contributed to current literature in micro influencer and social media influencer marketing by extending the literature in persuasive messaging in relation to the content format. The research provided practical implications with insights into the cognitive processing of content and its implications in consumer engagement and purchase intention to both managers as well as to the content providers, social media influencers. The study presented relative information for content creation, communication and opened possibilities for further research in persuasive messaging in the micro media influencer segment.

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Schumacher, Amy Clare. „Humor in public health messaging: past, present, future“. Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/5627.

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While humor has been extensively studied in commercial marketing, there is less known about how humor functions in the context of a public health campaign. This dissertation addresses that gap by exploring the use of humor in public health messaging through (1) a systematic review and meta-analysis of the literature, (2) a content analysis of public-health related print ads from the Ad Council, and (3) an experiment testing the role of humor styles in the effectiveness of humorous anti-binge drinking messages. The systematic review and meta-analysis assembled all the currently known research on humor in public health messaging. Overall, the success of humor depended on many factors, including the health topic and characteristics of the audience, and humor was found to not differ drastically from other appeal types in its influence on key persuasion outcomes. The meta-analytic component of this review found that humor had a positive impact on ad liking and behavior and a negative impact on perceived self-efficacy and intention, with only self-efficacy demonstrating a statistically significant difference between the appeal types. In the content analysis, Ad Council ads spanning 70 years of public health messaging were evaluated in order to understand the utilization of important communication elements in health communication campaigns. A sample of print ads was assembled, and ads were coded for theoretical constructs, ecological level, emotional appeal, and the presence of humor. The sample included a variety of campaign topics, ranging from drunk driving to polio vaccination to child abuse. Overall, campaigns were found to most often lack response efficacy information, and the presence of specific behavioral suggestions regarding the health issue decreased over time in favor of contact information. Most campaigns targeted the individual level, with few targeting organizational, policy or other systems-level changes necessary to facilitate most (if not all) public health behaviors. The experiment examined the role of matching ad humor styles to individual humor styles in humorous anti-binge drinking ads aimed at college students. Those with detrimental humor styles were found to perceive messages matched to their humor style as more humorous than messages not matched to their humor style. Perceived humor was found to be negatively associated with message rejection and positively associated with likelihood of sharing the message. This study re-affirms the importance of ensuring humor campaigns are actually perceived as humorous by the audience. Overall, this dissertation suggests that humor should be used in well-tested public health campaigns in order to realize its potential benefits for affecting health behaviors.

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Ostler, Alison Rachel. „The Impact of Statistical, Research-Based, andNarrative Anti-Pornography Messagingon Psychological Reactance“. BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/7722.

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Although many studies have been published detailing the effects of narratives on persuasion, no literature has been published on the impact of narratives on psychological reactance in the context of anti-pornography campaigns. This study expands on prior narrative research by measuring adults' aged 21-76 (N=187) level of psychological reactance to statistical, research-based, and narrative videos. The study also explored Intrinsic Religious Motivation and perceived threat and susceptibility as factors. No significant relationship between narratives and reduced psychological reactance was found, however, findings indicated that viewing anti-pornography narratives caused individuals to view the threat of pornography as being more severe while simultaneously considering themselves less susceptible to the threat. This suggests the presence of optimistic bias. The study's findings also suggested that having strong beliefs is connected to a having greater perceived threat and susceptibility to pornography addiction.

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Bücher zum Thema "Persuasive messaging"

Libraries, United for, Alan Fishel und Jillian Wentworth. Proving Your Library's Value: Persuasive, Organized, and Memorable Messaging. American Library Association, 2020.

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Buchteile zum Thema "Persuasive messaging"

Baker, Andy, Barry Ames und Lúcio Rennó. „Social Communication and Voting Behavior“. In Persuasive Peers, 3–30. Princeton University Press, 2020. http://dx.doi.org/10.23943/princeton/9780691205779.003.0001.

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This chapter provides an overview of the nature of voting behavior and election outcomes in Latin America. Armed only with vertical understandings of political intermediation, research on Latin American voters “conceives the citizen as an independently self-contained decision-maker,” ignoring voters' embeddedness in peer networks. For this reason, even when referring to groups and so-called social factors, research on Latin American voting behavior is dominated by economistic and psychological approaches that see voters as social isolates. The chapter explains that the book illuminates the influence of horizontal social networks and political discussion on a central political act, voting behavior, in Latin America. Beneath all the elite-level strategizing, messaging, and maneuvering that plays out through vertical intermediaries lies a world of social communication and peer effects that scholars of Latin American politics have roundly ignored.

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Golden, Rachel May. „Place, Frankishness, and Regionality“. In Mapping Medieval Identities in Occitanian Crusade Song, 79–119. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190948610.003.0003.

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While the First Crusade would entail great destruction, Pope Urban’s initial summons proved captivating, joining concepts of love and duty, and associating crusading with Frankishness, an index of identity for northern Frenchmen and Occitanians. Crusade chronicles, along with concepts found in Crusade song, reveal the persuasive nature of this messaging. This chapter demonstrates the particularly Frankish and Occitanian nature of the First Crusade and ways that Occitanian citizens, like Raymond of Saint-Gilles and Adhémar of Le Puy, aided the effort. Occitanians found crusading inspiration in relics like the Holy Lance, and in stories of local heroes, like Gouffier of Lastours. Chant e deport by Gaucelm Faidit demonstrates such notions of locality, heroism, and imagination. Finally, Occitanians affirmed their allegiance to Christian theologies such as the Incarnation, and saw the failure to uphold one’s vows as warranting extreme acts of violence. These values are articulated in Latin versus Nube carnis maiestatis.

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Anderson, David S. „Persuasion and Motivational Messaging“. In Handbook of Traffic Psychology, 423–39. Elsevier, 2011. http://dx.doi.org/10.1016/b978-0-12-381984-0.10030-x.

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Compton, Josh, und Bobi Ivanov. „Inoculation messaging“. In Persuasion and Communication in Sport, Exercise, and Physical Activity, 73–90. Routledge, 2017. http://dx.doi.org/10.4324/9781315624365-5.

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Rhodes, Ryan E., und Alison Quinlan. „Physical activity messaging for action control“. In Persuasion and Communication in Sport, Exercise, and Physical Activity, 38–54. Routledge, 2017. http://dx.doi.org/10.4324/9781315624365-3.

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Berry, Tanya. „Automatically activated cognitions and physical activity messaging“. In Persuasion and Communication in Sport, Exercise, and Physical Activity, 104–18. Routledge, 2017. http://dx.doi.org/10.4324/9781315624365-7.

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„Eight. Toward a Science, Policy, and Practice of Militant Counter-Messaging“. In Media Persuasion in the Islamic State, 197–206. Columbia University Press, 2019. http://dx.doi.org/10.7312/agga18238-009.

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