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Boksberger, Philipp. „Perceived risk as a determinant of perceived value of services /“. St. Gallen : [s.n.], 2006. http://www.gbv.de/dms/zbw/51110717X.pdf.
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Bovik, Catarina. „Customer-perceived Value in Business Relationships“. Doctoral thesis, Karlstads universitet, Institutionen för ekonomi, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2538.
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The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. Concurrently, a development is recognized within the industrial business-to-business sector where goods and services are packaged into total service offerings – with an increasing prominence for services. This is the background of the study. The study itself was conducted in order to elucidate the concept of customer-perceived value in a context where total service offerings are provided within dyadic business-to-business relationships. The conceptual framework, guiding the empirical study, has its points of departure in the field of service research. A case study conducted in the commercial aircraft engine maintenance industry has provided a description – depicted in value maps – of context-specific attributes forming the dimensions of customer-perceived value. It is suggested that customer-perceived value is created at three levels; at a product level, at a partnership level, and at a psychological level. Furthermore, the value maps clarify the double nature of customer-perceived value, which is found to have both an origin side – how the service provider should act to deliver value – and a side illuminating the more or less monetarily quantifiable effects of value. The origin and effect of customer-perceived value are proposed to be explained by a model where the notion of “flow” is central. Flows of goods, information, risk, involvement, and money intersect the value features and provide the sources of value on the origin side of customer-perceived value. The effects can be traced to the flows of revenue benefits, cost benefits, interest effects, and costs to use. Concurrently, flows both build, and are filtrated by, “trust” during the process in which the customer’s perception of value comes into being. On the effect-side of value, the concepts stochasticity and substantiality are introduced in order to capture the uncertainties that make translations into monetary terms difficult. The outcome of the abductive reasoning in the final phase of the investigation is a conceptual model – proposed as the main contribution of the study – summarizing aspects of customer-perceived value. My definition of customer-perceived value, together with a list clarifying the many facets of the concept, concludes the study.
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Bartenwerffer, Torsten von. „Perceived Value in Open Service Environments /“. [S.l. : s.n.], 2006. http://www.gbv.de/dms/zbw/520674146.pdf.
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Coetzee, Pierre. „The relationship between value co-creation and customer perceived value“. Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59808.
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This research considered the relationship between Customer Perceived Value, ultimately a measurement of a firm's Value Proposition, and Value Co-creation, a recent development in Service Science that considers the joint creation of value between customers and firms rather than the traditional exchange value logic of marketing. The Value Proposition was broken down into elements of functional value (Price and Quality), Emotional Value and Social Value; while Value Co-creation was understood across the two dimensions of Value-in-use and Co-production.
A descriptive research design using a quantitative methodology was employed, collecting data from 297 respondents who form part of an online opt-in research panel through the use of an online survey. Perceptions of value and Value Co-creation were collected through the use of two existing measurement instruments proposed in the academic literature, asking respondents about the service interaction they can best recall with a major South Africa clothing retailer in the past three months.
Four research hypotheses were tested through the use of regression analysis, and statistically significant relationships were found between Perceived Value and Value Co-creation as well as Perceived Value and the dimensions of Co-creation, namely Value-in-use and Co-production. Moreover, Value-in-use was found to have a statistically significant greater effect on Perceived Value than Co-production. The research could not establish a differential impact of the dimensions of Co-creation on the dimensions of Perceived Value, i.e. the data did not support that Co-creation has greater impact on certain elements of the Value Proposition than others.
The fourth research hypothesis considered Value-in-use as the ultimate customer outcome rather than a predictor of Perceived Value, and the statistically significant regression model provides support that Co-production can be considered an integral part of a firm's Value Proposition, rather than an underlying construct of Value Co-creation considered separately from the Value Proposition.
The research contributes to the academic literature in validating two research instruments, establishing additional positive consequences of Value Co-creation and adding to the Service Innovation stream of the Value Co-creation literature. Its business implications suggest relooking the way Value Propositions are designed by adding conscious Value Co-creation as a dimension of the firm's Value Proposition, leading to enhancing the customer's Value-in-use which ultimately circles back to improve perceptions of the firm's Value Proposition.Mini Dissertation (MBA)--University of Pretoria, 2017.
ms2017
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Nähring, Pascal. „Value-based pricing : The perception of value“. Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13197.
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During recent years corporations have been focusing on revenues rather than profits. This led to decreased margins and unstable financial performances. To increase profits, new pricing strategies have emerged. One promising pricing strategy that focuses on increasing profits is value-based pricing, which constitutes the monetising of customer perceived value. The purpose of this paper is to identify what factors influence customer perceived value in the global high-tech service industry. With this knowledge corporations can draw precise evaluations of customer perceived value and hence utilise value-based pricing in the best possible way. A qualitative method was used to study the case of MB Services, the service division of the Meyer Burger Technology Group, and the global high-tech service industry represented at the Hannovermesse 2011, an industrial exhibition in Hanover, Germany. The empirical data collected was analysed together with the theoretical framework. The findings are that customer perceived value of high-tech services is influenced by the overall benefits the customer can obtain from the service, the sacrifices in terms of costs the customer has to pay for the service, competitors’ offerings, different segments, subjective judgments of distinctive people within a corporation, and the industries’ and customers’ level of maturity. Customer perceived value is an underresearched subject, which requires further investigation.
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Bruce, Helen Louise. „Customer perceived value : reconceptualisation, investigation and measurement“. Thesis, Cranfield University, 2013. http://dspace.lib.cranfield.ac.uk/handle/1826/8586.
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The concept of customer perceived value occupies a prominent position within the
strategic agenda of organisations, as firms seek to maximise the value perceived by
their customers as arising from their consumption, and to equal or exceed that
perceived in relation to competitor propositions. Customer value management is
similarly central to the marketing discipline. However, the nature of customer value
remains ambiguous and its measurement is typically flawed, due to the poor
conceptual foundation upon which previous research endeavours are built.
This investigation seeks to address the current poverty of insight regarding the nature
and measurement of customer value. The development of a revised conceptual
framework synthesises the strengths of previous value conceptualisations while
addressing many of their limitations. A multi-dimensional depiction of value arising
from customer experience is presented, in which value is conceptualised as arising at
both first-order dimension and overall, second-order levels of abstraction.
The subsequent operationalisation of this conceptual framework within a two-phase
investigation combines qualitative and quantitative methodologies in a study of
customer value arising from subscription TV (STV) consumption. Sixty semi-structured
interviews with 103 existing STV customers give rise to a multi-dimensional model of
value, in which dimensions are categorised as restorative, actualising and hedonic in
type, and as arising via individual, reflected or shared modes of perception. The
quantitative investigation entails two periods of data collection via questionnaires
developed from the qualitative findings, and the gathering of 861 responses, also from
existing STV customers. A series of scales with which to measure value dimensions is
developed and an index enabling overall perceived value measurement is produced.
Contributions to theory of customer value arise in the form of enhanced insights
regarding its nature. At the first-order dimension level, the derived dimensions are of
specific relevance to the STV industry. However, the empirically derived framework of
dimension types and modes of perception has potential applicability in multiple
contexts. At the more abstract, second-order level, the findings highlight that value
perceptions comprise only a subset of potential dimensions. Evidence is thus
presented of the need to consider value at both dimension and overall levels of
perception. Contributions to knowledge regarding customer value measurement also
arise, as the study produces reliable and valid scales and an index. This latter tool is
novel in its formative measurement of value as a second order construct, comprising
numerous first-order dimensions of value, rather than quality as incorporated in
previously derived measures. This investigation also results in a contribution to theory
regarding customer experience through the identification of a series of holistic, discrete,
direct and indirect value-generating interactions.
Contributions to practice within the STV industry arise as the findings present a solution
to the immediate need for enhanced value insight. Contributions to alternative
industries are methodological, as this study presents a detailed process through which
robust value insight can be derived. Specific methodological recommendations arise in
respect of the need for empirically grounded research, an experiential focus and a twostage
quantitative methodology.
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Murphy, Raymond Peter. „Client perceived value in quality consultancy relationships“. Thesis, University of Birmingham, 2002. http://etheses.bham.ac.uk//id/eprint/308/.
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This thesis makes a generalisable contribution to the development of a dynamic relationship approach to the theory and practice of quality management in professional services. A value generation system and practitioner tools are proposed as a result of a synthesis of literature from multiple disciplines, grounded in empirical research. The methodology involves an analysis of detailed case studies carried out by the author when acting as a consultant researcher. This is supported by the findings of a skills questionnaire sent to client contacts who had experienced ISO 9000 consultancy, together with a key incident survey of satisfying and dissatisfying incidents. Customer service research provides an analysis of customer perceived value within a service exchange (Zeithaml et al, 1990; Ghobadian et al, 1994; Patterson et al, 1997; Groth and Dye, 1999). Relationship marketing literature provides an analysis of customer perceived value in a relationship between two organisations (Halinen, 1997; Hakansson, 1995; Storbacka et al, 1994; Payne, 1995; Juttner et al, 1994, Ford et al, 1998). A relationship process structure identified in counselling literature is shown to be complementary to consultancy at the episode level. Comparable higher relationship levels relating to the assignment process and account development processes are identified within consultancy and relationship marketing literature respectively and integrated within the proposed system. A critique of the registration approach to quality management systems (ISO 9000: 1994 and its successor ISO 9000: 2000) is included as a necessary factor in forming an opinion about the generalisability of the research findings.
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Van, den Heever Thomas Stanley. „Perceived value creation in technology-based entrepreneurial businesses“. Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021047.
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Small entrepreneurial businesses are widely regarded as important contributors to the economic well-being of countries all over the world as they create value for both the entrepreneur and the economy in which they operate. The value creation process in these businesses often differs from what commonly happens in larger established businesses. Resources available to the entrepreneur are normally much more restricted and decisions are often based on limited information. This thesis focuses on the value that is created by technology-based entrepreneurial businesses, the leveraging of limited resources and the decision-making orientation they adopt during this process. Given the importance of technology-based entrepreneurial businesses in contributing to economic growth and job creation in most global economies, as well as the limited previous research conducted amongst these businesses, the purpose of this study was to identify the human and social capital factors influencing value creation in technology-based entrepreneurial businesses. With this purpose in mind, the primary objective was to identify, investigate and empirically test the relationships between the various identified factors and Perceived value creation in technology-based entrepreneurial businesses, taking into account their decision-making orientation, as well as the uncertain environment under which they operate. This study uses the Resource-Based View of the business as the basis of its theoretical orientation. The literature review revealed five main categories of constructs, namely Knowledge and skills, Experience, Networks, Decision-making orientation and Perceived environmental uncertainty influencing the dependent variable Perceived value creation in technology-based entrepreneurial businesses. Knowledge and skills, Experience and Networks were identified as independent variables while Decision-making orientation was identified as the mediating variable and Perceived environmental uncertainty as the moderating variable. Six demographic variables (type of industry, age of business, number of employees, age of entrepreneur, academic qualifications of entrepreneur and the number of previous businesses started by the entrepreneur) were also identified as potential influencing factors. Various hypotheses were formulated to be tested during the empirical investigation. Each construct was clearly defined and then operationalised. Operationalisation was done by using reliable and valid items sourced from tested measuring instruments used in previous studies, as well as a number of self-generated items based on secondary sources. A structured questionnaire was made available to respondents identified by means of the convenience snowball sampling technique, and the data collected from 313 usable questionnaires was subjected to various statistical analyses. An Exploratory Factor Analyses (EFA) was conducted which confirmed the different variables, and Cronbach-alpha coefficients were calculated to confirm the reliability of the measuring instrument. Structural Equation Modelling (SEM) was the main statistical procedure used to test the significance of the relationships hypothesised between the various independent, mediating, moderating and dependent variables. A number of different models were tested, and the results discussed and explained. The main finding of the study was that technology-based entrepreneurial business can create financial and non-financial value by adopting a decision-making orientation in the business of co-creating the future with other stakeholders. The most important human and social capital factors that influence the decision-making orientation of these businesses are Knowledge and skills, Unstructured networks and Structured networks. The main limitations of the study were firstly the convenience snowball sampling technique used to collect responses, secondly the dependence of reporting on organisation issues by individuals, and thirdly the limited number of influencing factors included in the models. Future research should address these limitations, and could include qualitative analyses. This study has added to the empirical body of knowledge on entrepreneurship research by investigating a particularly important segment of the literature, namely technology-based entrepreneurial businesses. By identifying and developing various models that outline the most significant factors that influence perceived value creation in technology-based entrepreneurial businesses, this study offers recommendations and suggestions for managing these businesses in such a way as to improve the creation of financial and non-financial value in them. It further provides recommendations for business teaching programmes to enhance curriculums by focusing on alternatives to the format of formal business planning.
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McCullough, Ian. „Small Businesses and Their Perceived Value of Design“. Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1416910622.
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Edwards, Bradley D. „Perceived Value of Higher Education Among Police Officers“. Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etd/3285.
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The purpose of this study was to examine whether police officers perceive higher education to be important in improving their job performance and promotional opportunities, whether the perception of higher education varied by several independent variables, and the types of suggestions that officers might have for improving the college curriculum. Independent variables included gender, age, level of education, type of police agency, academic major, years of service as a police officer, and job duty. The dependent variable was scores on 3 dimensions: general attitude toward higher education, perceived utility of a criminal justice related degree, and career-related competencies.
A 34- item survey was administered to police officers from five departments in Spring 2017. There was a 40.53% response rate with a total of 216 completed surveys. Descriptive statistics, independent-samples t tests, one way analysis of variance tests, and Pearson r coefficients revealed a mixed view of the perceived value of higher education. Officers who had completed bachelor's degrees and those officers employed by municipal agencies had a significantly more positive perception of higher education. No significant differences were found between the independent variables and the perceived value of a criminal justice related degree or the importance of career-related competencies. This study also found several common suggestions for improvement to the higher education curriculum, including more hands-on experience, instructors with experience as law enforcement officers, and improved writing and interpersonal communication skills.
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Buemi, Samuel J. „The predictive value of committed relationships and confidence on self-perceived mate value“. Thesis, Capella University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10036358.
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The field of evolutionary psychology focuses on many human behaviors; mate selection and value being some of the issues under examination. Mate value is an important concept for explaining mating strategies. Self-perceived mate value is a component of mate value that explains how one views himself or herself as a potential mating partner. The utilization of theories including the triangular theory of love and social exchange aid in explaining the variables under review. The three variables under review include level of confidence in maintaining a relationship, level of commitment to the relationship, and length of time in the relationship, which impact one’s level of self-perceived mate value. This study used one demographic measurement and three questionnaires: Relationship Contingent Self-Esteem Scale, Commitment to Relationship Scale, and the Mate Value Inventory. Further, this research distributed surveys to 114 students at a 2-year technical college in central Wisconsin to test a model through multiple regression. Using multiple regression, this study found that two of the variables (level of confidence in maintaining a relationship, the level of commitment to the relationship) aided in explaining self-perceived mate value, while time spent in a commitment relationship was not statistically significant in relation to self-perceived mate value.
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Seligman, Larry Stuart. „Perceived value impact as an antecedent of perceived usefulness, perceived ease of use, and attitude a perspective on the influence of values on technology acceptance /“. Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3035978.
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Nilsson, Alexandra, Ida Lehtinen und Eleonore Rosenqvist. „The Co-Creation of Value : -An empirical study of value creation in physical bookstores“. Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227057.
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Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. A deductive approach has constituted the paper as the theoretical framework was constructed upon already existing theories. Findings: The investigated booksellers are working with all of the three interaction facilitators; servicescape, shopping event as well as employee competence to create interaction in store that thereafter through relating, communicating and knowing increase the customer perceived value. The success behind the booksellers is based on their niche and personal approach that is thoroughly implemented in their offerings, which will create a community feeling. The personal relationship with the customers gives a structural support for the communication that in the end increase the knowledge. However, the knowledge renewal was more vital for the employees in order to provide personal service. Practical implications: Brick-and-mortar stores should fully acknowledge the importance of interacting with customers, by implementing servicescape, shopping event and employee competence with a personal touch. It is important to be as physical as possible and use the store as a social meeting place. The store should create a unique atmosphere, where like-minded customers socialize. The employee competence is vital for the brick-and-mortar stores in order to provide personal service. Theoretical implications: Grönroos and Voima’s (2012) Value creation sphere-model was extended by integrating Ballantyne and Varey’s (2006) triangulated value-enable-model into the joint sphere of Grönroos and Voima’s (2012) model. Since both of the models were tested empirically the paper supplies empirical evidence for both of the theoretical models.
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Reaves, Mekay L. „Perceived status value regarding elderly individuals : assessing cultural influence /“. Read thesis online, 2009. http://library.uco.edu/UCOthesis/ReavesML2010.pdf.
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Tran, Cong, und Yuriy Seleznyov. „A study of Pond's Age Miracle Customer Perceived Value“. Thesis, Mälardalen University, Mälardalen University, School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4318.
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Background
After a successful launch in early 2007 Pond’s Age Miracle, Unilever Vietnam’s anti-aging skincare product, is now experiencing falling sales and a declining market share having failed to complete its mission of counter-attacking its main competitor – P&G’s Olay Total Effect. This predicament poses a question of how Unilever Vietnam can improve market performance of this product.
Purpose
To determine Pond’s Age Miracle customer perceived value and propose recommendations on how to improve it.
Method
A combination of qualitative and quantitative approaches was pursued. In-depth interviews with consumers were used to discover relevant attributes of anti-aging skincare. A consumer survey was employed to measure relative importance and relative performance of the identified attributes – a basis for determining Pond’s customer perceived value.
Findings, Analysis and Conclusion
Customer perceived value of Pond’s Age Miracle was found to have a negative character on the entire market scale and across most of the listed consumer groups.
Recommendations
A re-launch of the upgraded version of Pond’s is suggested to maintain the current consumers and recruit the potential anti-aging skincare users.
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Komulainen, H. (Hanna). „Customer perceived value of emerging technology-intensive business service“. Doctoral thesis, University of Oulu, 2010. http://urn.fi/urn:isbn:9789514261817.
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Abstract
This study explores customer perceived value in the context of emerging technology-intensive business service, in particular a mobile advertising service that is at the application phase of development. The purpose of the study is to conceptualise customer perceived value as a multidimensional concept by exploring 1) the complex interaction between benefits and sacrifices 2) temporality and 3) learning. This way the study contributes to the existing research within services marketing and business relationships.
The empirical part of the study is conducted in the form of a qualitative single-case study. The empirical setting organised to acquire data is qualitative real-life experiment. It consists of three field experiments that were organised by the research project to simulate real-life situations and to gain understanding of developing technological services that are not yet in commercial use. Interviews, observations and personal experiences form the main sources of information and are complemented by secondary documental data.
In this study the sources of value are first identified, which enhances understanding of what kind of value customers perceive from emerging technological service. In addition, value sub-elements have a complex interaction in service value co-creation, since certain sacrifices made by users may increase the benefits they perceive, whereas some benefits can increase the sacrifices and thus reduce the customer perceived net value. Second, the concepts of expected value, realised value and potential value are identified which enables deeper understanding of the temporality of customer perceived value. Third, learning has an important role in customer perceived value. When looking at learning at the process level, it is a sacrifice, but at the outcome level it turns into a benefit and thus also amplifies the customer perceived net value. Learning is needed from the customer to be able to use the new technological service and utilise it effectively, which in turn leads the customer to perceive higher value from the service. Moreover, the temporal dimensions of value are connected to each other through the customer’s learning that varies according to its type and object at different points of time.
For the service providers of new technological services understanding value related to the service and its production is essential. The future success and viability of these kinds of services requires that service providers know what kind of value their customers perceive from the service and especially what kind of future expectations they have for it. This study provides implications for the service providers on how to co-create value with their business customers and thus make technology-intensive business service a profitable business in the future.
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Estridge, Craig Steven. „Perceived Value Technology Adoption Model for Accelerating Enterprise Transformation“. Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10751934.
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Executives and directors are seeking to transform their enterprises into more efficient operations to achieve a competitive advantage and increase shareholder value. In addition, modern enterprises are deploying new technologies to attain the desired efficiencies inherently promised by technology advancements. However, the transformation and technology adoption results vary considerably between failure and success. Therefore, to identify an efficient and consistent method for guiding transformation efforts, we conducted a literature review of the technology adoption models, enterprise transformations, systems of systems, and human factors to identify efforts directed at integrating these research areas. This holistic approach guided the research method in which we subsequently conducted a qualitative action research case study to identify the influencers of technology adoption factors. The results of the case study identified the factors of human perception (salience, effort, expectancy, and value) are key influencers that accelerate technology adoption during the deployment phase similar to the application of human factors during the development phase of the technology lifecycle. These influencers generate perceived value for the technology and tools employed during enterprise transformations. Furthermore, we propose a model for using technological capabilities to enhance enterprise transformations based on context, process-based work instructions, work-instruction-based training, and subject-matter-expert desk-side support. Consequently, we determined that this perceived value technology adoption model should be a preferred tool for new technology deployments in addition to updating existing deployed technology for increased value that can be leveraged for lasting enterprise transformations.
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Tupikovskaja-Omovie, Zofija. „Consumer perceived benefits and value in apparel m-retail“. Thesis, Manchester Metropolitan University, 2016. http://e-space.mmu.ac.uk/618824/.
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Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of online retail, yet recent research has shown that apparel retailers have been slow to implement appropriate mobile platforms into overall marketing strategies, thereby failing to satisfy consumer expectations and missing opportunities emerging through this channel. This research analyses mobile apparel retail from the consumer’s perspective. The aim is to understand fashion shopping experiences via smartphones. Research questions relate to the benefits fashion consumers are seeking through mobile shopping channels, how consumers shop, why they use smartphones and what influences their decision-making process. Consequently, a theory of interactive relationship between m-retail and consumer purchase behaviour has been developed. A mixed methods approach was adopted guided by Grounded Theory methodology complemented by experimental work. It applied 200 questionnaires, 1,313 mobile app reviews, 23 eye tracking experiments involving websites, mobile apps and mobile websites, 6 focus group discussions and 8 case studies. A conceptual model of Essential Features of Mobile Channel (EFMC) was developed by triangulating data gathered from a range of sources: eye tracking experiments, mobile app reviews and focus groups. Case studies of commercial platforms, implementing 43 features of EFMC, were used to evaluate mobile websites and apps developed by apparel retailers. This research contributes to knowledge by developing a Benefits-Value Theory (BVT), which addresses the relationship between levels of benefits and their influence on shopping involvement, by examining the ways consumers perceive mobile platforms and respond with distinctive behaviours and attitudes. This conceptual framework devotes what companies are doing on mobile and what consumers think about it. BVT provides a base for fashion consumer segmentation. Consumer profiles have been developed to account for shifts in consumer behaviour led by mobile technologies. This research proposes a model for diagnosing the strengths and weaknesses of mobile platforms. Shopping journey and behaviour models establish how to segment the consumer base, capturing a complexity of their behaviours, by assigning value to fashion retail. This research helps apparel retailers to develop appropriate marketing strategies in m-retail focusing on maximizing customer benefits and satisfaction by fulfilling retailers’ value creation and delivery.
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Zauner, Alexander, Monika Koller und Isabella Hatak. „Customer perceived value - Conceptualization and avenues for future research“. Taylor & Francis Group, 2015. http://dx.doi.org/10.1080/23311908.2015.1061782.
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Given the present dynamic consumption environment due to technological innovations as well as interlinked economic developments on the macro-, micro-, and societal-level, researchers and managers have been increasingly showing interest in the concept of customer perceived value. However, especially given its vast empirical application, surprisingly little effort has been paid to synthesize various perspectives on the dimensionality, abstraction, and model taxonomy of customer perceived value. Therefore, based on a comprehensive literature review, this article identifies the predominant conceptualization of customer perceived value, thus also providing a sound basis for future empirical assessments of this concept, and discusses avenues for future research. In addition to contributing to research, this study also contributes to practice by comprehensively positioning customer perceived value as a key source of competitive advantage in the context of relationship marketing, management, and business models.
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Liu, Wei. „Chinese tourists' perceived value in dark tourism consumption experience“. Thesis, University of Surrey, 2017. http://epubs.surrey.ac.uk/842258/.
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Dark tourism has grown to be a major part of the visitor economy worldwide, with an increasing number of people traveling to visit the sites which commemorate natural or man-made disasters. However, promoting such sites as potential dark tourism attractions is still rare in China. Moreover, despite the increasing academic investigation of tourist experience at dark sites, most studies have focused on western tourists and sites. It is still unclear how Chinese tourists may understand and respond to their domestic dark tourism experience. Therefore, the purpose of this research is to propose a theoretically integrated approach to understanding dark tourism consumption that does not necessarily belong to the western tradition. To achieve this, the present study explores dark tourism experience value in the Chinese context on the one hand, and on the other hand propose an integrated model to complete understanding of the relationships between internalized cultural values and norms, place attachment driven by environmental psychology, and post-experience evaluation. This study takes a quantitative approach based on a structured questionnaire survey in Wenchuan, China, a well-known dark tourism destination revitalized and innovated from the devastating 5.12 Wenchuan earthquake in 2008. The findings of this study provide the holistic view of dark tourism consumption experience in Chinese context, identify the epistemic benefits perceived by the Chinese tourists, and reveal among domestic Chinese visitors to the post-disaster destination a strong association between collectivism and perceived obligation and responsibility. This study contributes to the theoretical development of tourism experience in general as well as enrich the literature in the dark tourism area. In addition, it draws some practical implications on responsible and culturally sensitive management and marketing of dark tourism attractions.
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REITE, ANNA, und MARIANA FULLEDA. „Analysing online visual elements’ influence upon female perceived value“. Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18135.
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Purpose - The purpose of this study is to understand female consumers’ behaviour within online shopping, in order to identify which features within three chosen elements, common within the presentation of women’s tops, reduce mental intangibility and stimulate perceived value. Design/methodology/approach - A standard qualitative study approached through two methods of data collection; interviews and focus groups, from which specific patterns and concepts were identified during the development of conversations. Research limitations - This study is limited to female students from The Swedish School of Textiles. The research will focus on three visual variables common within the online presentation of women’s tops. Originality/Value - This study contributes knowledge to online apparel retailers, enabling them to optimise their website product display, thus increasing their competitive advantage. Our analysis of the chosen visual elements will contribute to a further understanding on how to reduce mental intangibility through visual communication. Additionally by acknowledging how to influence customers’ perceived value, online retailers will be able to trigger loyalty.Program: Master Programme in Fashion Management
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Rehm, Lorraine Marie. „The perceived value of reading among at-risk students“. CSUSB ScholarWorks, 1996. https://scholarworks.lib.csusb.edu/etd-project/1167.
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It is critical that low socioeconomic families promote the value and worth of reading as a tool for lifelong learning. The significance of this study is to determine the relationship between reading ability and the value placed on reading by at-risk students.
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Fuldeore, Mahesh Jagannath Krueger Kem P. „Evaluating the impact of cost, perceived benefit and perceived value on prescription drug purchasing behavior“. Auburn, Ala, 2005. http://repo.lib.auburn.edu/EtdRoot/2005/SPRING/Pharmacy_Care_Systems/Dissertation/FULDEORE_MAHESH_57.pdf.
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Hsueh, Chan, und 薛湛. „Luxury Brand, perceived value, perceived risk, purchase intention“. Thesis, 2008. http://ndltd.ncl.edu.tw/handle/16511092891907026733.
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碩士大同大學
事業經營學系(所)
96
This study intends to understand how perceptions of luxury brand created by the atmosphere of luxury drive customer to buy the products of luxury brand. The collected data were analyzed using structural equation modeling with AMOS 6.0 to evaluate the effects of luxury brand perceptions on customer purchase intentions through perceived risk and perceived value. The result shows that perceived quality of luxury brand increased purchase intentions through consumers’ perceived value. Among the dimensions of the perceived luxury brand, the conspicuous and unique dimensions do not positively affect customer’s purchase intentions as proposed hypotheses posited. The result shows that conspicuous and unique dimensions have the reverse effect on perceived value and then, which, reduces the purchase intentions of the luxury goods.
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LIN, CHENG-TE, und 林政德. „Research of Yoghurt’s Perceived Value“. Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71909282203301098366.
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碩士國立臺北大學
企業管理學系
95
ABSTRACT Research of Yoghurt’s Perceived Value by LIN,CHENG-TE June 2007 ADVISOR(S): Dr. CHIU, KUANG-HUI and Dr. FANG,WEN-CHANG DEPARTMENT: DEPARTMENT OF BUSINESS ADMINISTRATION MAJOR：BUSINESS ADMINISTRATION DEGREE：MASTER OF BUSINESS ADMINISTRATION With the rise of health consciousness, consumers were more attentive to healthy and nutritious products. Drinking yogurt was the most eye attractive one. Marketers tried their best to learn if perceived value affects consumers’ purchasing behavior, which was also the specific aim of this study. This study developed unique perceived value scale with three constructs: functional benefit, experiential benefit, and symbolic benefit. With living attitude moderating variable AIOS, activity, interest, and opinions, this study tried to effectively segment the market and see if there is different demographic feature and perceived value in each segment. The result could offer directions to develop marketing strategies. The results showed: 1. Perceived value scale developed through focus group interview 2. Different living attitude consumers possessed significantly different perceived value 3. Consumers with different educational levels possessed significantly different experiential benefit while consumers with different income levels possessed significantly different functional benefit and experiential benefit. Key words：drinking yogurt、perceived value、Transaction Utility Theory、product perceived value、product perceived benefit、living attitude
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Lai, Hsin-I., und 賴欣怡. „The Impact of Perceived Qualtiy, Perceived Value, Perceived Pirce and Purchase Intention“. Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98491136712437464571.
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碩士銘傳大學
國際企業學系碩士班
98
Recently, Global warming has become worse and worse. In all kinds of electronic product producing process, cell phone will cause most CO2. However, when customers select the product, most of the time, they focus on perceived quality, perceived price, and perceived price. Therefore, this study aims to realize if perceived quality, perceived price, perceived price will affect customer''s attitude and intention toward buying a green product. In the survey process, the convenient sampling method is used. Structural Equation Model (SEM) is adopted for the empirical data analysis. The main findings of this study are: (1)Customer’s perceived quality toward green environment cell phone has significantly direct impact on perceived value. (2)Customer’s perceived value toward green environment cell phone has significantly direct impact on attitude. (3)Customer’s attitude toward green environment cell phone has significantly direct impact on purchase intention. (4)Customer’s perceived price toward green environment cell phone has significantly direct impact on perceived value.
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Ku, Su-ying, und 古素瑩. „Motivation, Perceived Risk, and Perceived Value for Independent Overseas Travellers“. Thesis, 2005. http://ndltd.ncl.edu.tw/handle/60060743047057044557.
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碩士南華大學
旅遊事業管理學研究所
93
Despite the fact of booming development of independent overseas travel business in recent years, seldom attentions were given to the study of the motivation, perceived values, and perceived risks of the travelers. This study aimed to extract those important factors that affect the above mentioned variables, and to analyze the correlations among the variables. The study used the results of 311 useful samples obtained from a questionnaire survey to Taiwanese independent overseas travelers. Major facors of the individual variables were extracted through factor analysis. And variable analysis, regression analysis and canonical correlation analysis were used to explore the correlations among the travel motivation, perceived risk, perceived value, and risk-reducing strategy. The result revealed that they are all closely correlated each other among them. The study also found that the perceived value and perceived risk of the travelers have a direct impact on travelers’ intentions of behavior.
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Bartenwerffer, Torsten. „Perceived value in open service environments /“. 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015036322&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Lo, Chi-hua, und 羅啟華. „The Study of Relation between Perceived Price, Perceived Quality, Perceived Value and Brand Equity“. Thesis, 2004. http://ndltd.ncl.edu.tw/handle/00016471798244138572.
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碩士淡江大學
國際貿易學系
92
Customer purchasing willing usually depends on their perceived value and an industry has to offer other values to maintain the industrial competitiveness. The customers’ perceive value of the products can decide how much they will pay for and perceive the quality of products. This study is focus on the middle-price of young people fashion clothing. In view of this, we are discussing perceived price and perceived quality are main elements of brand equity, furthermore utilizing medium variable perceived value is to make out the relation between them. All the above relation is the base of corporate to make brand strategy decision. The study distributed and collected 3598 questionnaires from students of College of Business in Tamkang University. Using stratified proportion sampling method, distributed 370, received and 285 are effective. Further more, this study employ factor analysis and regression analysis to test the hypothesis. The results of this study indicate: 1.Perceived price and perceived quality leads to the greater perceived value of the brand. 2.Perceived value determine the customers’ brand equity. 3.Product price and quality is the first concern when a corporate planning their own brand strategy.
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Liu, Chao-Ming, und 劉朝銘. „The Relationships among Perceived Risk, Involvement, Perceived Quality and Perceived Value in Internet Shopping“. Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49485512099104465978.
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碩士國立臺灣大學
資訊管理研究所
91
The rise of Internet brings the quickly development of the electronic commerce. Though the electronic commerce faced once recession, the future of EC is still an interesting issue. There are some barriers in the development of the electronic commerce. According to an Internet survey, security and creditability problems are the important reason of customers not to use Internet shopping. This study focus on Internet shopping environment, try to investigate the impacts of perceived risk on perceived quality and perceived value. Follow the research of service quality, the perceived value has been widely discussed in recent years, it has better result of explaining the consumer behavior intentions. This study integrated the involvement and perceived risk into the model of service quality and perceived value, and conducted empirical research based on customers of Internet shopping. Through the analysis of LISREL, the research model fitness is verified, and the effect of involvement and perceived risk in the integrated perceived value model are significant.
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SUN, MIN-HENG, und 孫敏恆. „Analysis of Perceived Innovation in Electric Scooter Affecting Perceived Quality, Perceived Risk, Perceived Value and Purchase Intention“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmpe8r.
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碩士國立屏東大學
行銷與流通管理學系碩士班
106
Currently, climate changing and global warming has become a global issue in the world. Because of the government policies and environmental protection consciousness gains ground, that there are so many motor vehicle manufacturers devote to research and develop hybrid vehicles and electric cars. This research focus on electric scooters, and explores the influence of consumers’ perceived innovation, perceived quality, perceived risk, perceived value on purchase intention respectively This study collected 332 valid questionnaires and analyzed by Structural Equation Modeling (SEM). The results of this study are as follows: Perceived innovation has positive effect on perceived quality, perceived value, perceived risk, and purchase intention. The effect of perceived quality on perceived value is positive, however is not significant. The effect of perceived risk on perceived value is positive and significant. Perceived value affect purchase intention positively and significantly. The findings provide insight to electric scooter manufacturers.
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Chiu, Pi-Chen, und 邱璧珍. „The Study of Motivation, Perceived Value, and Perceived Risk on Decisions“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6pk7b3.
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碩士中原大學
企業管理研究所
103
Due to the enhancement of Taiwan's living standards and national income, The 1979 opened the door to allow foreigners from abroad to come to Taiwan for sightseeing. Tourism market in Taiwan has became a two-way tourism instead of the one-way tourism that it used to be, and it is also the growing stage of the tourism industry in Taiwan. The purpose of this study is to understand the relationship among travel motivation, perceived value, perceived risk, post-purchase behavior, as well as the intention of travel. The research framework is constructed from the related literature of research variables. The questionnaires survey was distributed to travellers who have joined the oversea trip with the help of a travel agency. The result of this study indicated that travel motivation will affect significantly with variable factors such as perceived value and perceived risk. Furthermore, customer’s perceived value and perceived risk will affect Post-purchase behavior. Finally, Post-purchase behavioural will affect customer’s intention to travel. Distinction between ordinary people and a professional traveler will have a different impact on the purchase behavior. The overall analysis of perceived value and purchase behavior have significant impact on the perceived value and perceived risk; most people have significant impact on the perceived risk and purchase behaviors. So if we objectively implement consumer demand, but also enabling the travel agents to keep track of the operating conditions and the integration of consumer demand, as this will apply to all the tourism products in the industry. All kinds of information integration of the mentioned can keep up to the rapid reaction environment and changes in the market travel and maintain long-term competitive advantage.
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yu, Chuang chiu, und 莊秋玉. „Extrinsic Cues、Perceived Quality、Perceived Value and Repurchase Intention –Intelligent Shops“. Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54882247000878417459.
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碩士國防大學管理學院
運籌管理學系
99
In recent years by the IT industry and the rapid development of information communication technology, and global competition, rapid changes in economic environment, how the distribution industry through a combination of science and technology, develop new business models, new means of access and services, distribution services have become important development issues and opportunities for sustainable management. Intelligent unmanned store features mainly in the combination of technology to provide fast, high-quality service, innovation and product consumption patterns, cash and credit cards accepted two kinds of consumption, so consumption of more convenient; in support services, as consumers have any questions on merchandise , through "customer service button" VOIP voice communications systems and customer service dialogue, customer service staff will provide immediate assistance and guidance; when people have an emergency, press the "emergency button", the direct assistance to the security control center control center first call using VOIP and instant confirmation, through the clock remote monitoring system to confirm the field, such as emergency situations, and using loudspeakers to deter, and immediately informed the police the scene. For retailers, the whole new "self-service store" concept of operation, together with the existing physical stores in series, developed a two-track operation of the business model, reduce the retailers are operating costs (such as personnel costs, store rent costs, inventory costs, etc. ), and enhance the retail operating efficiency, to improve the plight of retailers operating; the consumer side, no new consumption patterns store, will provide consumers with more dollars, safety, convenience of the consumer environment. Intelligent shop business model has become the future mode of operation. The purpose of this research is motivated by the metropolitan area of shops is no axis of external cues and perceived quality of the impact on repurchase intention - as intervening variables of perceived value, and relevance of this to understand consumer consumption behavior of existing retail formats If to no shops, no shops to buy the consumer or consumer acceptance.
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Ku, Li-Chien, und 古麗茜. „The Relationships among Perceived Calorie,Perceived Risk and Perceived Value-Body Image as a Moderator“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ws7ywy.
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碩士大葉大學
管理學院碩士在職專班
102
In this study, contrary to the proposed research questions and purpose, to explore the variable relationships among the calorie perceived , perceived value, and the impact of the results which in mediating effects of perceived risk, moderating of body image. The survey adopt two kind experimental design of questionnaire（High-calories、Low-calories）, through the survry of questionnaire to collecting data, a total of 420 questionnaires were sent out, and 370 valid questionnaires were retrived, the valid re-sponse rate is 88.1%. The results displayed that: (1) there is a significant positive relationship between calorie labeling and perceived risk；(2) there is a significant negative relationship be-tween perceived risk and perceived value；(3)there is a significant negative relationship between calorie labeling and perceived value；(4) perceived risk has mediating effects between calorie labeling and perceived value；(5)body image has interference effects between calorie labeling and perceived risk. The result of this research might provide the management strategy and practical advice of consumer’s mental and behavior for food companies and related units of healthy food hygiene.
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Su, Li-chin, und 蘇俐今. „Table Setting Effect Analysis of Consumer's Perceived Value and Money Value“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/45291864212644799695.
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碩士國立中央大學
企業管理學系在職專班
103
Used in this study is the experimental method, this study included three experiments. The three experiments include the following independent variables: the colors of the plates, the style of the water glass, the pattern of table cloth, the style of the plates, flowers on the table, the materials of the plates, the materials of the condiment sets, and candles. The experiments include the following dependent variables: Perceived Value and Money Value. Total of thirty-two sets of pictures are provided to a group of people tested. Of the group of people tested, they are asked to look at the picture sets and answer questions based on their perceived value and the money value. In addition, the experiments include the life style of these people and the group demographics as interference variables. After a questionnaire was administered and the data is collected, a demographics information narrative statistical analysis was conducted. Then the three analyze method are as follows: 1. the cause and effect analysis was conducted on a single independent variable versus various dependable variables 2. Then the cause and effect analysis was conducted on two independent variables versus various dependable variables 3. Finally, the cause and effect analysis was conducted on the two independent variables in conjunction with two interference variables versus various dependable variables. Studies found that the plate color has impact on consumers’ perceived value and money value and the material of the plates also have impact on the consumers’ money value. For other cause and effect relationships between independent variables and interference variables on the dependent variables, please refer to the results stated in Chapter IV and V.
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Tz-Yun, Lin, und 林子耘. „Influence of Perceived Value on Purchase Willingness –“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65262991877709585061.
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碩士國立屏東科技大學
企業管理系所
100
The contents of abstract in this thesis: The wave for purchasing green 3C products is increasing in places around the world. In the paper, regional market segmentation is proposed to discuss the personal attributes, price level and perceived value of consumers in Pingtung County who purchased LED TV and the influence of perceived value on purchase willingness under the moderating effect of technical quality. 218 questionnaires were utilized for surveying specific to the consumer buying LED TV with random sampling method. Through correlation analysis on the research variables, difference analysis between each variable and factor, moderating effect of technical quality, while using hierarchical regression analysis to verify the differences, the results can be provided as reference to traditional electronic appliance retailers in Pingtung County to increase the consumer’s purchase willingness. The following conclusions are concluded in the research: First of all, in terms of the consumer’s personal attributes, consumers with high income (monthly income >NT$50001), young age (<30 years old) and high education background (university graduate and above) have higher perceived value difference which significantly increases their purchase willingness. Secondly, consumers who choose LED TV that is at medium price level(>NT$30001) have higher perceived value which significantly increases their purchase willingness. Furthermore, in terms of perceived value, the consumer’s perceived value significantly influences their purchase willingness. Lastly, the consumer’s perceived value toward purchase willingness is explored. In particular, significant moderating effect is seen when the repair technique quality is 1SD above the mean. For high technical quality, the consumer’s purchase willingness is relatively higher. For medium technical quality, the consumer’s purchase willingness is the second highest. For low technical quality, the consumer’s purchase willingness is low. Technical quality significantly moderates the influence of perceived value on purchase willingness for which higher technical quality means higher purchase willingness of the consumer. It is suggested from the research result that traditional electronic appliance retailers in Pingtung County can choose to provide medium to low price LED TVs to consumers. Not only the purchase cost can be reduced, the price can be adjusted to allow both the retailer and the consumer to have the price that satisfies both parties. Moreover, it is found from data analysis that the consumers value technical quality a lot. The retailer can use the moderating effect of technical quality, e.g. reduction in maintenance cost and meeting consumer’s demand for technical quality, to obtain the consumer’s trust. The consumer’s perceived value towards the moderating effect of technical quality is improved which brings the effect of higher technical quality for higher purchase willingness. Keywords: Green 3C product, Perceived value, Technical quality
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Dias, Irene Beatriz Tiago da Silva. „Consumer perceived value of sustainably produced wine“. Master's thesis, 2021. http://hdl.handle.net/10400.14/36105.
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The world has becoming increasingly competitive, with companies adopting their best and boldest strategies in order to keep up with innovation and globalization. The wine industry is one example of such changes. Consumer behavior is adjusting to new trends, such as health and environmental concerns that affect consumer’s purchases. Sustainability is now a distinguishing element within differentiation strategies that companies are implementing. Thus, the relevance of sustainable products and, therefore, the adoption of sustainable practices within the wine production, is a valuable insight for wine producers to improve and adjust their communication strategies regarding this matter. This research aims at characterising the value that sustainably produced wine has for consumers, including their predisposition for an additional payment regarding sustainable wine. For this purpose, a quantitative researchc was conducted, using an online questionnaire where the data was treated in a statistical program. With a sample of 257 surveyees, the results obtained showed that most of the respondents value and are willing to pay more for a wine that was produced with sustainable practices. This willingness to pay was greater for women and younger age groups.Nos últimos anos o mundo empresarial tem-se tornado cada vez mais competitivo, com as empresas a adotarem estratégias mais arriscadas no sentido de acompanhar os rápidos níveis de inovação e globalização. A indústria do vinho é um exemplo dessas mudanças. O comportamento dos consumidores tem vindo a adaptar-se a novas tendências, nomeadamente preocupações de saúde e ambientais que acabam por influenciar as suas compras. A sustentabilidade tornou-se um elemento distintivo das estratégias de diferenciação por parte das empresas. Deste modo, o interesse por produtos sustentáveis e, consequentemente, a adopção de práticas sustentáveis na produção de vinho, é uma mais valia para a indústria deste setor melhorar e ajustar as suas estratégias de comunicação sobre este tema. Esta investigação tem como propósito caracterizar o valor que o vinho produzido de forma sustentável tem para os consumidores, incluindo a sua predisposição para um pagamento adicional por um vinho com estas caraterísticas de produção. Neste sentido, realizou-se uma pesquisa quantitativa através de um questionário online, cujos dados foram tratados num programa estatístico. Para uma amostra de 257 inquiridos, os resultados obtidos mostraram que a maioria dos inquiridos valoriza e está disposta a pagar mais por um vinho que foi produzido a partir de práticas sustentáveis. Esta predisposição foi maior em indivíduos do sexo feminino e em grupos etários mais jovens.
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Luo, J., B. L. Dey, C. Yalkin, Uthayasankar Sivarajah, K. Punjaisri, Y. Huang und D. A. Yen. „Millennial Chinese consumers' perceived destination brand value“. 2018. http://hdl.handle.net/10454/16422.
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YesThere has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in the consumers’ perceived brand value concept from the branding literature to investigate Chinese millennial tourists’ destination loyalty. An online survey was adopted to collect data from 287 Chinese millennial tourists. The findings offer insight into the relative effects of five dimensions of tourists’ perceived destination brand values on their destination loyalty. The findings also extend existing tourism literature, showing the moderating effects of destination brand globality, destination status (domestic vs. international) and national brand attitude on the said relationships. Managerial implications to better target Chinese millennials are discussed together with future research directions.
Zhejiang Natural Science Funding [LQ17G020009]
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Mao, Yu-Hsiang, und 毛昱翔. „Influenes of product type, perceived value, and perceived risk on channel selection“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62606357894151022478.
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碩士國立臺北大學
資訊管理研究所
102
Due to the development of Internet, it makes e-commerce business practices become mainstream and flourish. However, traditional physical channel has not disappeared and it still being an important position in the market. The practices of business environment show that many companies using multi-channel sales model. Therefore, one of the important topics of marketing management for enterprises is to explore the factors which influence consumer choose channel. In the field of information management, there isn’t any discussion mentioned of both perceived value and perceived risk working on channel decision-making under a variety of product type. However, in the field of marketing, much research has only been done under single channel. Therefore, this study will cover both virtual channel and physical channel, discuss whether if the process of customer channel decision-making with different product type and channel will various in customer perceived value and perceived risk. This study collect 302 questionnaires. According to the study, the difference between product type and channel will cause the variation of customer perceived value and perceived risk. In which, search goods has higher functional value and emotional value in perceived value than experience goods, while experience goods has significant difference in effective risk of perceived risk than search goods. In the past, the literature of condition in both perceived value and perceived risk were mostly virtual channel as well as lacking of physical channel and comparing both cannels. Therefore, the study attempts to use empirical results to expand the perceived value and perceived risk in both channel and consumer behavior on the channel selection, as a reference of the enterprise design marketing channel.
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Lee, Yi-yi, und 李依依. „Perceived Value、Satisfaction、Customer Loyalty:The Role of Perceived Risk and Brand Familiarity“. Thesis, 2007. http://ndltd.ncl.edu.tw/handle/79710239173574736104.
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碩士國立成功大學
企業管理學系碩博士班
95
Store brands play an important role in retail grocery strategy. As the number of general retail grocery is increasing, the competition within market industry is more and more violent in these recent years. Now merchandise stores want to increase the sales of store brand goods through all kinds of ways. The article examines two things. One is the lationship among perceived value, satisfaction, and customer loyalty. The other is the moderating effects of perceived risk and brand familiarity on customer loyalty through both satisfaction and perceived value measures. The moderating effects of perceived risk and on the association of customer loyalty and customer satisfaction and perceived value are significant. We also see customer satisfaction has mediate effect of Consumer's perceived value and customer loyalty. The results reveals that： 1. Consumer’s perceived value will effect customer satisfaction. The higher perceived value which consumer perceived, the higher customer satisfaction. 2. Customer satisfaction will effect customer loyalty. The higher customer satisfaction, the higher customer loyalty. 3. Consumer’s perceived value will effect customer loyalty. The higher perceived value which consumer perceived, the higher customer loyalty. 4. The moderating effects of perceived risk are significant. 5. The moderating effects of brand familiarity are significant.
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Huang, Shu-Hua, und 黃淑華. „The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13559868292606436804.
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碩士遠東科技大學
行銷與供應鏈管理研究所
100
The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our results show that brand image has positive influence on perceived value and purchase intention；brand image has negative influence on perceived risk；perceived risk has positive influence on perceived value and purchase intention；perceived value has positive influence on purchase intention. Further, the results provide the evidence for perceived risk and perceived value play the double mediating role between the brand image and purchase intention. To construct the brand image, firms need to decrease the perceived risk and enhance the perceived value in order to strengthen the purchase intention. Finally, the results would provide some suggestions for scholars and managers to plan strategies for marketing and also showed how the brand image influence on perceived risk for enhance perceived value and purchase intention.
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KU, TING-HSUAN, und 顧庭瑄. „The Influence of Recreational Divers' Perceived Risk and Perceived Value on Loyalty“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kxks54.
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碩士國立雲林科技大學
休閒運動研究所
106
The purposes of this study were divided into four parts. 1. To explore the differences of senority of diving among perceived risk, perceived value and loyalty 2. To analyze significant links between recreational divers’ perceived risk factors and perceived value factors. 3. To analyze effects of perceived risk factor on the loyalty participation of a diver. 4. To analyze effects of perceived value factor on the loyalty participation of a diver. In this study, purposive sampling was adopted to explore participants who were recreational divers (N=342). In addition, using “diving perceived risk scaling”, “perceived diving value scaling” and “diving loyalty participation scaling” as research tools. Moreover, the study totally acquired 376 samples. However, 34 samples which did not meet the criterion were excluded from the study. Therefore, the total number of valid samples was 342. The effective response rate was 90.9%. All the acquired data is further analyzed by one way ANOVA, t test, Pearson’s Correlation and Multiple Regression Analysis. The results showed that: 1.There were defferences of senority of diving among perceived risk, perceived value and loyalty. 2.There was a negative correlation between perceived risk factors and perceived value factors. Five factors of perceived diving risk, the risk of social satisfaction, the risk of financial, the risk of psychology, the risk of time, the risk of injury respectively, are related to perceived sacrifice and perceived quality. 3. The time risk, financial risk and psychological risk of perceived diving risk are able to negatively predict “positive diving behavior”, “revisit behavior” and “recommendation of a diving activity”. However, the equipment risk is able to positively predict “positive diving behavior”, and “recommending to other”. 4. Perceived sacrifice and perceived quality of the diving perceived value criteria can positively predict “positive diving behavior”, “revisit behavior” as well as “recommending to other”. Besides the explanation regarding results of the analysis, the conclusions of this study is that in order to raise perceived value of activity, reducing the extent of perceived risk is so helpful that divers are able to be loyal to diving activities.
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Gau, Yu-Ling, und 高毓聆. „The Relationships between Perceived Value of Online Store, Perceived Value of Physical Store and Visiting Intenion of Physical Store“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8gqhum.
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碩士國立彰化師範大學
資訊管理學系所
105
Recently, online shopping is increasing, and there are so many online stores developing their physical stores. The research aims to realize whether consumer get better perceived value of online store will increase their intention of physical stores. The research used survey method to collect data after consumer do online shopping. The perceived value contains 5 small constructs: product quality, service quality, price, brand image, innovation(Fredericks and Salter, 1995). The research result indicates that the perceived value of online store significantly influences the perceived value of physical store, and the perceived value of online store partially significantly influences the intention of physical store.
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Miranda, Luiz Henrique Ranzani de. „Perceived value in payment modes: cognitive and affective value among Brazilian consumers“. Master's thesis, 2018. http://hdl.handle.net/10362/52848.
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Consumers have been found to hold certain perceptions on Payment Modes (PMs) such as cash, credit or debit card, or digital payments, which will then influence their spending and purchasing behavior (e.g., the type, value and amount of purchased goods). Increasing attention has been devoted to this phenomenon. Despite the extensive body of research on the subjectivity underlying PMs and subsequent impact on consumers’ decision-making process, contradictory findings have been reported. Moreover, a scale to assess consumers held perceptions of PMs is still lacking. This study focuses on the concept of consumer perception of PMs. We draw on the marketing literature on payments and on two well-accepted theoretical frameworks - the Cognitive-Affective Behavioral Paradigm and the Consumption Value Theory - to put forward three specific hypotheses on the cognitive and affective value perceived by consumers. We focus on what has been classified as the ‘most traditional’ and ‘more innovative’ PMs, i.e., cash and digital payments. The aim of this project is twofold: first, to develop a measurement scale for measuring consumers perceived value of PMs, and second, we show how traditional PMs are less valued by consumers than more innovative ones. The suggested scale is an extended and adapted version of PERVAL, a well-established scale for assessing the value of goods and services. The scale was validated with a sample data of 400 Brazilian consumers employing a confirmatory factor analysis. The suggested hypothesis were tested with the same database, using a mean comparison model via multi-linear regression. Results show that consumers perceive cash having the lower cognitive value when compared to other PMs, and digital holding the higher affective value. Also, digital was found having the highest overall perceived value, also leading to the most positive attitude regarding PMs. This study contributes to the literature, first by providing a consumer perceived value measurement scale for PM scale which considers recent PMs and the cognitive and affective dimensions. And second, we show that consumers perceive PM underlying value differently, perceiving digital PM as the one which results in higher value. This is expected to affect their decision-making. The research also provides managers and the payment industry with a clearer understanding of the differences in perceived value between different PMs, reflecting insights on the strategy regarding offered payment experiences for different types of purchases, as well as for the development of new PMs.
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Dai, Yu-Chi, und 戴玉棋. „The impact of different type promotion on consumer’s perceived quality and perceived value“. Thesis, 2006. http://ndltd.ncl.edu.tw/handle/68359420106586051511.
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碩士國立交通大學
管理學院碩士在職專班國際經貿組
94
Many company use sale promotion to stimulate consumer’s purchase, however, sale promotion would cause negative quality of product on consumer’s perception. Although consumer could save their expense by sale promotion, they think the price of discount is the true price and change their evaluation from positive attitude to negative attitude. From the counteraction of the money reduction and quality perception, would consumers feel negative perceived quality and perceived value by price discount, and would they feel higher quality perception in gift promotion than in price promotion? The purpose of this research is to investigate consumer’s perceived quality and perceived value by different type of promotion, and the relation of perceived quality and perceived value, perceived value and purchase desire. Furthermore, to examine the effect and variation by high price level and low price level. The experiment product is food service for the similar proportion product and service. A 3*2 factorial design experiment was employed in this study. Descriptive statistics, reliability analysis, factor analysis, one-way ANOVA and T-test was used to test the hypotheses. The major findings of this experiment include: 1. The consumer won’t perceive negative quality by price promotion. 2. The consumer’s perceived quality is higher in non-price promotion than in price promotion. 3. The consumer’s perceived quality is higher in the price level than in the low price level. 4. The price level and the promotion type will not have interaction on consumer’s perceived quality. 5. The consumer will feel higher perceived value in price promotion than in non-price promotion. 6. The consumer will not perceive negative value by price promotion. 7. The relation of consumer’s perceived quality and perceived value is positive. 8. The relation of consumer’s perceived value and purchase is positive.
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Wu, Fang-Chi, und 吳方琪. „The Relationships between Perceived Quality,Perceived Value and Purchase Intention for 4G Smartphones“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/03775728950811718310.
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碩士中國文化大學
企業實務管理數位學習碩士在職專班
103
This study aims to explore the relationships between perceived quality, perceived value and purchase intention for 4G smartphones, with the considerations of different levels of consumers’ technology acceptance. Through a questionnaire survey in Taiwan, 392 valid samples were collected and analyzed with statistical models. The result sug-gests that both perceived quality and perceived value have positive effects on purchase intention, while the perceived quality also has a positive effect on the perceived value. In addition, the levels of consumers’ technology acceptance have a significant relation-ship with purchase intention, while no significant impact to the relationship between perceived quality and perceived value was found. It is inferred that the innovations and promotions of 4G smartphones have the attractiveness to consumers and significant market potential from wider ranges of users. Further developments and business mod-els for smartphone providers and innovations in the telecommunication industry are en-couraged.
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Su, Yi-Ting, und 蘇宜亭. „The Relationship among Brand Image, Perceived Quality ,Perceived Value of Consumers’ Purchasing Intention“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39013587631398617849.
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碩士健行科技大學
企業管理系碩士班
103
Along with the change of time, for decades, the enterprises only required to adjust their selling price according to the demand to survive, and now, consumers are looking for not only the price, but also the value of the products or service they purchase. It is one of the crucial task for a company to build a strong brand image and use its brand image to communicate with the targeted consumers, as a result to grow the business and improve the performance of the operation. The company brand image and identity becomes the most critical factor for consumer purchasing decision. In order for a company to survive in such competitive environment, they need to have multiple competitive advantages. The utility and benefit of the product or service is not enough to satisfy the consumer, an emotional attachment links to brand and decent public image links to the company is one of the most important factor of the marketing success. So, when the consumer is making purchasing decision, this brand impression will lead the consumer to make the decision they feel comfortable and favorable.In addition, once the consumer trust a brand and experienced the product or service of this brand, more than likely when they need different product or service they will extend their trust to this brand to different product or service. That is how important for a company to build the brand value in today’s business style. This study focused mainly on the exploration of consumers’ views about iphone with respect to the effect between the brand image, perceived quality, perceived value and the Purchasing Intention. and 220 questionnaires were issued, including 220 valid ones. The effective response rate is 100%. Statistical software SPSS was applied to these questionnaires, using descriptive statistical analysis, reliability analysis, validity analysis, ANOVA analysis, Pearson product-moment correlation analysis, and regression analysis to conduct the empirical analysis.
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Yang, Bo-Han, und 楊博涵. „Customer satisfaction, perceived quality and perceived value: Findings from the E-reading service“. Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65607528017807150054.
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碩士元智大學
資訊傳播學系
98
The development of e-book has changed the way of message being transmitted and received. This whole new generation of reading may change our reading experience. The emerging new e-reader (e.g. Amazon’s Kindle) has drawn a considerable amount of attention. The study of emerging e-book market can be extended and bridged to the widely-used e-reading service. This study attempts to discuss the deteminants which affect the perceived value and customer satisfaction of e-reading service. This study based on the “European Customer Satisfaction Index” to determine the factors that affect the perceived value and customer satisfaction. The results of this study demonstrate that the constructs of brand image, expectations, perceived quality of hard ware and perceived quality of human ware have significantly positive effects on perceived value. Among these determinants, the perceived quality of hard ware is the most significant predictor. The perceived quality of hard ware, perceived quality of human ware and perceived value have significant positive effects on customer satisfaction. And the perceived value has the impact on the customer satisfaction. From the results above, the perceived quality of hardware has significant positive effects on perceived value and customer satisfaction. Therefore, the result findings suggest that the online reading platform operators should strive to enhance the service quality, and this will improve customer satisfaction of online reading platform and intention of continuous usage.
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Lu, Jhih-yun, und 盧芷鋆. „The Brand Image, Perceived Risk, Perceived Value and Behavioral Intention of DSLR Cameras“. Thesis, 2013. http://ndltd.ncl.edu.tw/handle/16291567166871072093.
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碩士國立雲林科技大學
休閒運動研究所碩士班
101
With the changing time and the technological advancements, it has led to the rise of the digital age. The invention of cameras made human beings is able to record people’s lives to reflect the reality of society and be more convenient and plentiful in people’s lives. DSLR camera industry was a combination of modern commercial activities, leisure and tourism, living, arts and other related fields. This industry has influenced on the development of the related industry a lot, which has become a more important and valued issue in our lives. The purpose of this study was to explore the relationships among brand image, perceived risk, perceived value, and behavioral intention of DSLR consumers, and to know the demographic variable of consumers. The participants were those who have used digital single lens reflex camera for at least one year in Taiwan （including Taiwan’s outlying islands）. 229 questionnaires were distributed and all were retrieved as valid samples. The collected data was analyzed by descriptive statistics, t test, exploratory factor analysis, reliability and validity analysis, one-way ANOVA analysis, Scheffe’s method, and Linear SEM. It was found that: Regarding the demographic variable of consumers, the four variables, including brand image, perceived risk, perceived value and behavioral intention, were partially significant, there was a negative effect on brand image and perceived risk; there was a positive effect on brand image and perceived value; there was a positive r effect on brand image and behavioral intention; there was a positive effect on perceived risk and perceived value; there was a positive effect on perceived risk and behavioral intention; there was a positive effect on perceived value and behavioral intention.
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Nieh, Yun-wen, und 聶韻文. „The Influence of Technology Anxiety on Perceived Value – Perceived Convenience and Perceived Risk as the Mediating Variables“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/91998093515030353134.
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碩士東吳大學
國際經營與貿易學系
100
Technology anxiety is the phenomenon that people feel excessive timidity in using technology tools occasionally with opposite comments and avoidance technology tools. Pervious researches discussed the direct influence of technology anxiety on perceived value. However, researchers seldom mentioned the mediating effect between technology anxiety and perceives value. This research tried to examine the relationship among difference variables, with the mediating variables of perceived convenience and perceived risk. Researcher took smart phone as research object. Data were collected with structured questionnaires from 227 cell phone users from the age of 20 to 59. And data were analyzed with regression analysis. The results found that technology anxiety decreased customers’ perceived value and perceived convenience, yet increased perceived risk. Secondly, there are perceived convenience the positive effect on perceived value and perceived risk the positive effect on perceived value. The mediating effects of perceived convenience and perceived risk on perceived value depends on situation. Researcher suggests that companies should consider consumers’ ability of using technology when planning their marketing program and decrease consumers’ perceived risk by all kind of products or service process improvement arrangement.