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Tittle, Derek. „Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent“. Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619092597429207.
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Phoosangthong, Nakkarin, und Emmanuel Cimana. „Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås“. Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19333.
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The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.
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Poncin, Ines, und Julie Walter-Malcurat. „Online customer experience in service settings : Analysing the customer expectations gap: a focus on the food delivery sector“. Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52940.
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Background: As the result of the constant business evolution and in addition to the 2020 worldwide sanitary crisis, online services demand has significantly increased. Shifting from a physical-based customer experience to an online customer-focused service providing. Multiple studies investigated the online customer experience and customer expectations related to the products industry. However, there seems to have a lack of recent research focusing on online customer experience in service settings. Purpose: The purpose of this study is to analyse the customer experience in online service settings, focusing on the food delivery sector in France. The aim is to highlight a customer expectations gap between the customer expected service and the actual perceived service provided by the company. To fulfil this purpose, three research questions have been established. The authors aim to provide a new conceptual model to contribute to the theory. Method: For the purpose of this study, the research philosophy adopted key elements of interpretivism. A qualitative research design is used, combined with an exploratory case study method. Data were collected through 8 semi-structured interviews using a purposive sampling method and were analysed inductively. Conclusion: The results of this study indicate that the customer expectations gap in the online food service delivery, focusing in UberEats case study, is built upon two main factors: the customer expectations design and the online process, together enabling service improvements identification. The authors have thereby designed a new conceptual model in order to provide online food service providers such as UberEats sustainable solutions to reduce the customer expectations gap while using their app. Keywords: Customer Experience, Customer Expectations, Customer Expectations Gap, Service Quality, Food Delivery Sector, UberEats
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Islam, Ashraful, und Sonia Sultana. „Role of e-commerce for the survival of food service industry during covid-19“. Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35223.
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Title: Role of e-commerce for the survival of food service industry during covid-19 Level: Thesis for Master‟s Degree in Business Administration Authors: Ashraful Islam and Sonia Sultana Supervisor: Professor Akmal Hyder Examiner: Dr. Olivia Kang Final submission date: 28-01-2021 Aim: The aim of the study is to examine the various factors involved in adopting an ecommerce platform to overcome the challenges of the covid-19 pandemic in food service industry. Methods: For the research purpose, we have conceptually reviewed articles, books published in different journals, face-to-face interviews, and online surveys. As a methodology, we have used the qualitative method with an inductive approach. We have used primary data only from five intensive interviews in two companies located in Stockholm. We also collected data from the online survey. Findings: Our research result was outstanding; we have found that the adoption of e-commerce for the foodservice company has a positive impact. This e-commerce platform helps to survive their business in this pandemic situation and contributes to overcome all the challenges faces by the covid-19 pandemic. Contribution of the thesis: This study contributes to the literature of both challenges of covid-19 created by covid-19 and factors involved in adopting e-commerce platforms to overcome the challenges. Suggestions for further research: This study is based on Sweden and we only used data from Sweden based restaurant, so, we suggest more extensive research on different type and location of the restaurant. Key Words: Challenges of covid-19, adoption of e-commerce, online food order, health and safety, Pandemic, Social distance.
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Stecca, Rodrigo da Silva. „Gestão da informação e inteligência competitiva aplicadas ao serviço delivery online do setor de alimentação /“. Tupã, 2020. http://hdl.handle.net/11449/192518.
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Orientador: João Guilherme de Camargo Ferraz MachadoResumo: A crescente demanda por refeições rápidas e práticas devido ao dia a dia cada vez mais agitado e com menor disponibilidade de tempo da população, a evolução dos meios de comunicação, em especial, o smartphone, e a praticidade do poder de escolha e acompanhamento do status de preparação e entrega das refeições na palma da mão, tem alavancado a quantidade e usuários e a variedade disponível nos aplicativos de delivery online de alimentos. A quantidade de transações executadas através dos aplicativos diariamente e a necessidade de manter sua competitividade perante os concorrentes, exige que as empresas de aplicativos de delivery online de alimentos gerenciem melhor as informações registradas na empresa e as informações externas à empresa que são relacionadas ao mercado e à concorrência. Para tanto, é necessário saber utilizar as informações disponíveis a favor das empresas, transformando-as em inteligência para dar suporte a tomada de decisão estratégica. O objetivo geral da pesquisa foi analisar a aplicação da gestão da informação e da inteligência competitiva nas plataformas de delivery online do setor de alimentos, como fator gerador de diferenciais competitivos. De modo específico, identificou-se o uso da gestão da informação e da inteligência competitiva no contexto das plataformas delivery online; comparou-se a aplicação da gestão da informação e da inteligência competitiva entre diferentes plataformas de delivery online; propôs-se parâmetros e indicadores de gestão da in... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: The growing demand for fast and practical meals due to the increasingly hectic daily life and less time available by the population, the evolution of means of communication, especially smartphone, and the practicality of the power to choose and monitor status preparation and delivery of meals in reach, has leveraged the number and users and variety available in online food delivery applications. The number of transactions carried out through the apps daily and the need to remain competitive with competitors, requires online food delivery app companies to better manage information recorded inside and outside the company that is related to the market and competition. Therefore, it is necessary to know how to use the information available in favor of companies, converting them into intelligence to support strategic decision-making. The research general objective was to analyze the application of information management and competitive intelligence in online delivery platforms in food sector, as a factor that generates competitive differentials. Specifically, the use of information management and competitive intelligence was identified in the context of online delivery platforms; the application of information management and competitive intelligence between different online delivery platforms was compared; parameters and indicators for information management and competitive intelligence for online delivery platforms were suggested. Regarding the methodology, nature is qualitative ... (Complete abstract click electronic access below)
Mestre
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Celis, Sulca Avelino, Yusa Sera Melika Ghafari, ochoa Nicole Andrea Huaman und Arenas Kasandra Solange Villanueva. „Servicio de entrenamiento online - wodtime“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654712.
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El proyecto “WodTime” tiene el objetivo en poder crear una manera de ayudar a las personas a obtener una mejor calidad de vida mediante un entrenamiento virtual de manera personalizada en un horario flexible y enfocándonos en la motivación de nuestros usuarios y un buen plan nutricional. Todo ello será de acuerdo con el objetivo de cada usuario con un precio competitivo y de acuerdo con el mercado; a través de un buen plan de marketing en redes sociales, donde será una fuente de validación e interacción utilizando Google Ads, Google Anality y Facebook Ads, esto ayudara también a acércanos a nuestro target donde son hombres y mujeres modernos residentes de Lima Metropolitana entre 18 a 55 años de los niveles socioeconómicos A y B.
“WodTime” tendrá una plataforma web personalizado y adaptado a cada usuario, donde cada equipo tendrá un coach asignado que los entrenará y motivará para que no se desanimen y sigan entrenando para que puedan cumplir con sus objetivos. Asimismo, contemplaran por lo menos 1 charla sobre nutrición y 1 charla motivacional para poder brindar un espacio da alta calidad y claridad. Cada usuario contemplara con un plan nutricional personalizado y adecuado a su meta elaborado por una nutricionista licenciada.The “WodTime” project aims to create a way to help people obtain a better quality of life through virtual training in a personalized way in a flexible schedule and focusing on the motivation of our users and a good nutritional plan of according to the objective of each user with a competitive price and according to the market; Through a good marketing plan in social networks, where it will be a source of validation and interaction using Google Ads, Google Anality and Facebook Ads, this will also help to bring us closer to our target where modern men and women are residents in Metropolitan Lima, between 18 to 55 years of socioeconomic levels A and B. "WodTime" will have a personalized web platform adapted to each user, where each team will have an assigned coach who will train and motivate them so that they do not get discouraged and continue training so that they can meet their objectives. Likewise, they will contemplate at least 1 talk about nutrition and 1 motivational talk in order to provide a space of high quality and clarity. Each user will contemplate with a personalized nutritional plan adapted to their goal, prepared by a licensed nutritionist.
Trabajo de investigación
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Sousa, Daniel Passos de. „A communication strategy for continente: proposals to improve the online services“. Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9620.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project aims to develop an innovative communication strategy to fulfill an unexplored gap in the online services provided by Continente. Thus, the proposals presented emerged from the opportunity to explore the characteristics of the new customer profile – an up-to-date technology user, looking for convenience – that are not being suitably addressed by the brand. The proposed communication strategy is based on the findings of the market research conducted and matched with the brand’s strategic objectives for the future.
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Montenegro, Vigo Carmen Jackeline, Ytosu Aldo Kanemoto und Solís Evelyn Rosario Yackson. „House Workers“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654931.
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Con el crecimiento del e-commerce en el mundo, las personas han optado por solicitar servicios electrónicos con mayor frecuencia, cambiado muchos escenarios al punto de estar presente en las actividades cotidianas de las personas. Esta nueva realidad permite producir nuevos aplicativos móviles, los cuales son cada vez más innovadores y ayudan a los usuarios, quienes obtienen información y servicio en tiempo real.
En este contexto, nace el proyecto de negocio House Workers, ante la necesidad de familias que requieren servicios especializados para mantener la comodidad del hogar. Esto será posible con la colaboración de especialistas que brindarán el servicio en plazos mínimos, en función del requerimiento de los usuarios.
House Workers brindará mejores ofertas de servicios de electricidad y gasfitería, que serán solicitados mediante el aplicativo móvil que siempre estará comprometido en cumplir su objetivo de facilitar los requerimientos en los rubros mencionados cuando se produzcan accidentes, fallas o defectos, además de brindar el mantenimiento preventivo en forma oportuna y con excelente calidad.
La atención se brindará a los usuarios, en tiempo real, será personalizada mediante la plataforma de servicios online, en plazos de 24 horas como máximo, para incrementar los niveles de satisfacción de los usuarios tras constatarse la calidad del servicio recibido.
En un principio, House Workers atenderá en el ámbito de Lima Metropolitana, y después el modelo de negocio se expandirá a otros distritos periféricos compatibles con el público objetivo. Asimismo, se planifica la posibilidad futura de llegar a otras ciudades del país.With the growth of all the e-commerce activities in the world, people have chosen to request electronic services that are becoming more and more widespread, especially with the use of the internet, that its now present in all of our life. With this new scenario, the markets and the general people request mobile applications or “apps” that helps them in their daily life and routines. These apps are getting more customizable and adapting to their customer’s needs, retrieving the requested information and performing the service with no delay in response. In this context, House Worker's business project was born, in the face of the need of families who require specialized services to maintain and increase the comfort of the home. This will be possible with the collaboration of special technicians who will provide the service in short time depending on the needs of the users. House Workers will provide better offers of electricity and plumbing services, which will be requested through the mobile application that will always be committed to providing the best service and fulfilling its objective of providing to families all the help they need regarding the malfunction with their home appliances, electric connections, or some trouble with their pipes. In addition to providing preventive maintenance in due time. Initially, the service will be provided only at Lima Metropolitana, nevertheless we will plan to expand to the other peripheral districts compatible with our target audience and we project the possibility to reach other cities of the country.
Trabajo de investigación
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Alva, Gutiérrez Sofía Marisol, und Lazarte Camila Mariana Gastiaburu. „Calidad del servicio online en relación a la satisfacción y la intención de compra en tiendas por departamento online“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655611.
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Este estudio buscó determinar si existe relación alguna entre las dimensiones de la calidad de servicio online (diseño web, fiabilidad, sensibilidad, confianza, personalización y contacto) a nivel de tiendas por departamento online en Lima, Perú, con las variables de calidad general de servicio, satisfacción e intención de compra de los consumidores de dichos comercios, como consecuencia del aumento del comercio online a raíz de la pandemia por COVID-19 en el año 2020. Este estudio se ha basado principalmente en investigaciones hechas en Asia y Europa, las cuales utilizaron como base el modelo de Parasuraman, Zeithaml, y Berry (1985) principalmente para la variable de calidad de servicio online y la escala Likert para la medición de dichos factores bajo un esquema de investigación cuantitativa. Dicha investigación evaluó, mediante regresiones y correlaciones, la relación entre las variables utilizando, por un lado, la Alfa de Cronbach para examinar la fiabilidad de las escalas, y, por otro lado, el software de SPSS para el análisis de los resultados. Cada investigación estableció niveles de relación diferentes en cuanto a cada dimensión de la calidad de servicio online con calidad general del servicio, satisfacción e intención de compra.This study aimed to determine if there is a relation between the dimensions of e-service quality (web design, reliability, responsiveness, trust, personalization and contact) in the category of department stores in Lima, Peru, and the variables of overall service quality, satisfaction and purchase intention of consumers of such category, as a consequence of the increase of the e-commerce due to the COVID-19 pandemic in 2020. This study is mainly based in papers that are originally from Asia and Europe, using the models of Parasuraman, Zeithaml, y Berry (1985) for the variable of e-service quality and the Likert scale to measure those factors through a quantitative analysis. This investigation studied, through the use of regressions and correlations, the relationship between the variables using, on one hand, Cronbach's alpha coefficient to determine the reliability of the variables and, on the other hand, the SPSS software to analyse the results. Each paper established different levels of relations between each e-service quality dimension with the variables of overall service quality, satisfaction and purchase intention.
Trabajo de investigación
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Bazán, Jiménez Samuel Isaac, und Apaico Danae Thais Quispe. „Dimensiones que impactan en la satisfacción del servicio a través de la calidad del servicio online de marketplaces en Lima Metropolitana“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655640.
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La presente investigación busca evidenciar la relación entre las dimensiones a través de la calidad del servicio online con la satisfacción online del consumidor en el sector de Marketplace en Perú. Este estudio está basado en una literatura existente sobre las dimensiones de la calidad del servicio online, la calidad del servicio online y la satisfacción online de diferentes autores mencionados a lo largo de la investigación. Además, se ha propuesto un modelo de estudio el cual comprende cuatro dimensiones de la calidad del servicio online los cuales son: diseño de página web, servicio al cliente online, privacidad/ seguridad y cumplimiento. Posteriormente, se medirá el grado de significancia de estas variables con la satisfacción y la calidad del servicio online para determinar su relación. Se espera que los resultados amplíen el conocimiento sobre la relación de las dimensiones de la calidad del servicio online en el sector de Marketplaces. Los datos que se obtendrán de una encuesta online realizada a 385 consumidores de Marketplace en Perú se utilizarán para probar el modelo de investigación utilizando el modelo de ecuación estructural.This research seeks to demonstrate the relationship between the dimensions through online service quality with consumers' online satisfaction in the Marketplace sector in Peru. This study is based on an existing literature on the dimensions of online service quality, online service quality and online satisfaction of different authors mentioned throughout the research. In addition, a study model has been proposed which comprises four dimensions of online quality service which are: web page design, online customer service, privacy / security and fulfillment. Subsequently, the degree of significance of these variables will be measured with the satisfaction and quality of the online service to determine their relationship. The results are expected to broaden the understanding of the relationship between the dimensions of online service quality in the Marketplaces sector. The data that will be obtained from an online survey conducted with 385 Marketplace consumers in Peru will be used to test the research model using the structural equation model.
Trabajo de investigación
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Montenegro, Sánchez Daniela Sara, und López Camila Sandra Goytizolo. „Relación del E-Service Quality con la satisfacción y lealtad del consumidor de supermercados“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655624.
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A raíz de la pandemia por el Covid 19, la venta en línea en el Perú a tomado mayor protagonismo, especialmente en el sector de comidas y supermercados. En la siguiente investigación se estudiará la relación que tiene el E-Service Quality (calidad de servicio) de con la satisfacción y lealtad de los consumidores de los supermercados más importantes del Perú. Se hará a través de conceptos analizados por diferentes autores y, de una medición cuantitativa. Se elaborarán 384 encuestas en Lima Metropolitana para estudiar las dimensiones utilizadas en el modelo de Khan (2019) de eficiencia, habilidad en el sistema, cumplimiento, privacidad y seguridad. Esta data será analizada a través de una escala de Likert y ecuaciones estructurales.As a result of the Covid 19 pandemic, online sales in Peru have taken a greater role on consumer´s lives, especially in the food and supermarkets sector. The following research studies the relationship between the E-Service Quality from the most important supermarkets in Peru, with the satisfaction and loyalty of consumers. This relationship will be studied through concepts analyzed by different authors and following a quantitative measurement. Data collected from 384 surveys will take place from respondents in Lima to study the dimensions used by Khan's (2019) model, such as efficiency, system skill, compliance, privacy and security. This data will be analyzed through a Likert scale and structural equations.
Trabajo de investigación
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Peiling, Zhang, und Li Tingting. „Understanding consumer preferences for logistics services within online retailing of fresh products : A research conducted on Swedish consumers“. Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39797.
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Background In the context of booming e-commerce, logistics service is an opportunity as well as a challenge for fresh products e-retailers and their logistics service providers (LSPs). In fact, they offered various fancy logistics services, like evening home delivery, same-day delivery and recyclable packaging. However, it will lead to a high cost. So, it is necessary for them to understand consumer preferences for logistics services to obtain their satisfaction and loyalty as well as to decrease the logistics costs. Purpose The purpose of this study is to investigate consumer preferences for logistics services within online retailing of fresh products in Sweden. Method To fulfill the research purpose, a quantitative research is conducted by employing the full-profile conjoint analysis. The quantitative data in a raw form were collected from the questionnaire, which has investigated 161 respondents in Sweden for rating nine logistics service profiles. To reduce the respondents’ evaluation task, the profiles are generated by orthogonal design in SPSS 24.0. The data analysis is conducted by conjoint analysis module in the software. Conclusion The results show that free home delivery is the preferred choice and green packaging material is much more attractive than ordinary one. Delivery speed does not appear to be so important comparing with the other attributes, which means the respondents could accept the delivery within one week. To extent, the respondents are very cost conscious, but they are still willing to make trade off for the premium logistics services. For example, they could accept 1-50 kronor delivery fee when they select home delivery with green package marticals. Therefore, e-retailers and their LSPs can focus on how to balance free shipping and certain delivery costs in different contexts.
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Añaguari, Ccalluco Lucero Fernanda, Valencia Paula Alessandra Bellido, Ubillús Sebastián Fernando García, Gushiken Eddy Hiroshi Ley und Flores Bruno Renato Ríos. „ExpresArte: Escuela virtual de baile“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656910.
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El presente trabajo de investigación tiene el propósito de elaborar un plan de negocios para el servicio streaming llamado ExpresArte. Este consiste en clases de baile dictadas por profesionales a través de una plataforma web. El público al cual se dirige es tanto a instructores de baile y personas que desean aprender diferentes competencias artísticas. A continuación, se procederá a detallar el proceso de cómo se llevó a cabo la elaboración de plan de negocios.
La necesidad de poder contar con un servicio que te permite poder realizar ejercicios en casa se potenció durante la pandemia tanto para aquellos que trabajaban en el sector de servicios como aquellos que consumían dicho servicio. Uno de estos casos sería el de los profesionales y estudiante de danza. De esta forma, se identificó la oportunidad en un ambiente en el que el factor externo era clave para el surgimiento de una nueva forma de practicar arte, pero teniendo en cuenta las frustraciones y alegrías de ambos públicos.
En el desarrollo del plan de negocios se realizó el Business Model Canvas (BMC). Estenos permitió visualizar a nuestros segmentos y cómo podemos satisfacerlos. Así pues, el equipo de investigación creó el modelo de negocio en base a ambas necesidades, es decir, al instructor y al alumno.
El plan de negocios consiste en detallar la necesidad identificada, testear el servicio a través de prototipos, validar los cuadrantes del BMC, aplicar la metodología Concierge para asegurar la viabilidad del proyecto a través de planificación real y ejecutadaThe present research has the purpose of elaborating a business plan for the streaming service called ExpresArte. This consists of dance classes taught by professionals through a web platform. The target audience is both dance instructors and people who want to learn different artistic skills. The need to have a service that allows you to exercise at home was enhanced during the lockdown for those who worked in the service sector and those with a regular exercise regimen. One of these cases would be applied for dancing instructors and dance students. The demand for this service was shown in an environment in which restrictions were key to its necessity. The emergence of a new way of practicing art but also the frustrations and joys of both audiences was considered. In developing the business plan, the Business Model Canvas (BMC) was carried out. This allowed us to visualize our segments and how we can satisfy them. Thus, the research team created the business model based on both needs. The business plan consists of detailing the identified need, testing the service through prototypes, validating the BMC quadrants, applying the Concierge methodology to ensure the viability of the project through real and executed planning.
Trabajo de investigación
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Coronel, Castro Marianella, Gutiérrez Claudia Alexandra Echevarría, Montero Manuel Daniel López, Arévalo Alejandro Alonso Rodríguez und Cotrina Alexander Sifuentes. „PSI-SOS“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655499.
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El objetivo del presente plan de negocios es la creación de la empresa PSI-SOS, la cual brinda un servicio de atención online a personas con problemas de salud mental a través de su plataforma web, para lo cual cuenta con un directorio de psicólogos, a quienes se contacta y contrata para brindar un servicio especializado a nuestros usuarios registrados.
La empresa está enfocada en la atención a los casos referidos a problemas de salud mental que se vienen dando en la población, sobre todo ahora, en una etapa crucial para la humanidad, como lo es la pandemia del Covid-19, la cual marca un precedente en el comportamientos de los seres humanos.
En PSI-SOS afirmamos que la terapia online es la forma más accesible para una sesión con el psicólogo, por lo cual estructuramos una plataforma interactiva para informar fácilmente a nuestros usuarios potenciales, así como atender a nuestros clientes.
Por eso nuestros servicios están distribuidos en paquetes de sesiones para los diversos tipos de necesidades y tratamiento que pueden elegir las personas, asimismo está focalizado en realizar promociones y seguimiento de nuestros clientes para lograr su fidelización a nuestros servicios, lo que también puede ser uno de los factores que aporten un incremento de nuestras ventas.
Finalmente, después de un exhaustivo análisis financiero, hemos reconocido un costo de oportunidad del capital (COK) del 9.99% y un costo promedio ponderado (WACC) de 10.96%, cifras claves que validan nuestro plan de negocios confirmando la viabilidad económica de la empresa.The aim of this business plan is the development of the company PSI-SOS, which provides an online care service to people with mental health problems through its web platform, for which it has a directory of psychologists, at who is contacted and contracted to provide a specialized service to our registered users. The company is focused on attending to cases referring to mental health problems that are occurring in the population, especially now, at a crucial stage for humanity, such as the Covid-19 pandemic, which marks a precedent in the behavior of human beings. At PSI-SOS we affirm that online therapy is the most accessible way for a session with the psychologist, which is why we have structured an interactive platform to easily inform our potential users, as well as serve our clients. That is why our services are distributed in session packages for the various types of needs and treatment that people can choose, it is also focused on promoting and monitoring our clients to achieve their loyalty to our services, which can also be one of the factors that contribute to an increase in our sales. Finally, after an exhaustive financial analysis, we have recognized an opportunity cost of capital (COK) of 9.99% and a weighted average cost (WACC) of 10.96%, key figures that validate our business plan confirming the economic viability of the company.
Trabajo de investigación
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Dávalos, Prudencio Luis Alberto, Rea Raul Anderson Diaz, Díaz Jessy Soledad Huamaní, Jiménez Nadia Lizeth León und Gómez Dennis Alexander Piñella. „Servicio de venta y delivery de alimentos para el hogar “HOMMIE MARKET”“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654927.
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En los últimos años, el perfil del consumidor de Lima Moderna ha cambiado, adoptando nuevos estilos de vida y mostrando un incremento en la preferencia de la compra online, específicamente, en el rubro de alimentos. En este contexto, nace Hommie Market, un emprendimiento de venta de alimentos y productos de primera necesidad online con servicio de delivery, dirigido a las familias de los distritos de Jesús María, San Isidro y Magdalena, de los niveles socioeconómicos AB, quienes no cuentan con el tiempo suficiente para realizar esta actividad. Hommie Market está orientada a ofrecer una plataforma e-commerce fácil de usar, con productos y marcas de buena calidad, con un servicio de entrega en un máximo de 48 horas y, cuidando la experiencia del cliente en todo el proceso de compra.
Por otro lado, el análisis económico- financiero del proyecto comprende un horizonte de 5 años comenzando en diciembre 2020, como mes de inversión y los flujos de caja del periodo 2021 al 2025. El valor de inversión inicial del proyecto es de S/. 106,250.00 soles. La ganancia estimada del proyecto es de S/. 1’797,865.00 soles a un costo del WACC de 9.17% anual, mientras que la ganancia de los inversionistas por su aporte será de S/.1,865,216.00 soles, a un costo del COK de 7.15%. Finalmente, se proyecta un crecimiento promedio anual 1.10% respecto a la utilidad neta, estableciéndose como un objetivo a cumplir.In recent years, the consumer profile of Modern Lima has changed, achieving a new lifestyle and showing an increase in the preference for online shopping, specifically in the food retail sector. In this context, Hommie Market was born, a startup that sells food and essential products online with a delivery service, aimed at families from the districts of Jesús Maria, San Isidro and Magdalena, of the AB socioeconomic levels, who do not have with enough time to do this activity. Hommie Market are focus on offering an easy-to-use e-commerce platform, with good quality products and brands, with a delivery in a maximum of 48 hours and, taking care of the customer's experience. On the other hand, the economic-financial analysis of the project includes a 5-year horizon starting in January 2021. The initial investment value of the project is S /. 106,250.00 soles. The estimated profit of the project is S/.1'797,865.00 soles at a WACC cost of 9.17% per annum, while the profit of investors for their contribution will be S/.1,865,216.00 soles, at a COK cost of 7.15%. Finally, an average annual growth of 1.10% is projected concerning net income, an established objective to be met.
Trabajo de investigación
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Medina, Vega Daniel, und Zumaeta Daniel Alejandro Zavala. „La calidad del servicio de los grocery stores y su relación con la e-satisfaction y e-trust en e-loyalty“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655616.
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En el contexto competitivo en el que nos encontramos se puede ver como cada vez se va potenciando algo que viene creciendo desde los últimos 10 años: El comercio electrónico. La percepción positiva de los consumidores sobre el desempeño de los sitios de compra online es un punto clave y no solo se ha convertido en una estrategia, sino que también es un factor diferencial para atraer clientes. En este sentido, explorar la calidad de servicio percibida por los consumidores en diferentes categorías y segmentos se ha convertido en una de las principales preocupaciones por los expertos del marketing. El objetivo de este estudio es el de investigar la correlación del modelo E-S-Qual y su relación con las variables: e-satisfaction, e-trust e e-loyalty en la categoría de e-grocery store. El público objetivo de la investigación son personas que cuentan con experiencia en las compras de la categoría mencionada y una frecuencia no menor a dos veces por mes. Los datos se obtendrán de una muestra de 400 participantes, que serán escogidos por la técnica de muestreo por conveniencia. A los cuales, se les suministrarán cuestionarios estructurados de tres secciones: preguntas filtro, preguntas demográficas y preguntas relacionadas con las variables en estudio. Asimismo, se analizarán los resultados por medio de un modelo de ecuaciones estructurales, implementando la técnica tipo Partial Least Squares (PLS) y el software Smart-PLS.In the competitive context in which we find ourselves, we can see how something that has been growing for the last 10 years is becoming more and more important: The e-commerce. The positive perception of consumers about the performance of online shopping sites is a key point and has not only become a strategy, but also a differential factor to attract customers. In this sense, exploring the quality of service perceived by consumers in different categories and segments has become one of the main concerns for marketing experts. The objective of this study is to investigate the correlation of the E-S-Qual model and its relationship with the variables: e-satisfaction, e-trust and e-loyalty in the e-grocery store category. The target audience of this research are people who have experience in shopping in the mentioned category and a frequency of not less than twice a month. The data will be obtained from a sample of 400 participants, who will be chosen by the convenience sampling technique. They will be given structured questionnaires with three sections: filter questions, demographic questions and questions related to the variables under study. Likewise, the results will be analyzed by means of a structural equation model, implementing the Partial Least Squares (PLS) technique and the Smart-PLS software.
Trabajo de investigación
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Calderón, Abanto Gonzalo Estuardo. „Implementacion de una empresa de servicio educativo de afianzamiento con tecnologia remota“. Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654693.
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En el actual escenario, con alta incidencia en el uso de internet y alta competencia laboral, los desafíos en cada familia exigen que ambos padres tengan actividades laborales y en la mayoría fuera de casa. Esto imposibilita que la labor de tutoría de primer nivel sea proporcionada por los padres, especialmente en estudiantes con deficiencias en asignaturas que definen sus competencias efectivas, y opten por la alternativa de la tutoría externa.
En este escenario, TUTOR se plantea como una alternativa viable para el afianzamiento de estudiantes de nivel secundario de colegios particulares de NSE A, B y C de la Ciudad de Trujillo, que supere los atributos de una enseñanza presencial, a través de un nuevo modelo totalmente Online basado en una plataforma Web Responsive que incorpore tecnologías modernas tanto en herramientas de videoconferencia como de transferencia, basado en Plugins.
Para ello se realizó una investigación de mercado que evidenció que el 30% de los encuestados prefería la tutoría remota, planteándose el objetivo de captar durante la primera fase de producción de la plataforma el 7.5% del mercado potencial de la Ciudad de Trujillo a través del uso del Inbound Marketing, basado en contenidos orientados al cliente. Estas herramientas y el uso de las redes sociales y estrategias de marketing, y a través de una inversión inicial de S/. 149,000 financiado en su totalidad por los accionistas, TUTOR obtendrá resultados económicos y financieros favorables con un VAN de S/ 700,000 y una TIR de 64%, lo cual demuestra su viabilidad.In the current scenario, with a high impact on internet use and high work competence, challenges in each family require both parents to have work activities and mostly away from home. This makes it impossible for top-level tutoring to be provided by parents, especially in students with subject deficiencies who define their effective competencies, and opt for the alternative of external tutoring. In this scenario, TUTOR is proposed as a viable alternative for the entrenchment of secondary-level students from particular NSE A, B and C schools in the City of Trujillo, which surpasses the attributes of face-to-face teaching, through a new all-online model based on a Responsive Web platform that incorporates modern technologies into both video conferencing and transfer tools, based on Plugins. To this end, a market research was carried out that showed that 30% of respondents preferred remote tutoring, with the objective of capturing during the first phase of production of the platform 7.5% of the potential market of the City of Trujillo through the use of Inbound Marketing, based on customer-oriented content. These tools and the use of social networks and marketing strategies, and through an initial investment of S/. 149,000 funded entirely by shareholders, TUTOR will achieve favorable economic and financial results with a VAN of S/ 700,000 and a TIR of 64%, demonstrating its viability.
Trabajo de investigación
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Sanchez, Celiz Maria Alejandra. „Proyecto de inversión privada para implementar un servicio intermediario online entre empresas de eventos corporativos – culturales y usuarios finales – Lambayeque“. Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2020. http://hdl.handle.net/20.500.12423/3025.
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El presente proyecto de inversión tiene como propósito la implementación de una plataforma virtual, funcionando como servicio de intermediación online para la ampliación de la cartera de clientes de las MIPYMES del sector de eventos corporativos y culturales en Lambayeque, como ferias, conferencias, reuniones, inauguraciones de centros culturales, muestras de arte, presentación de libros, presentación de obras, exposiciones, congresos, etc. Dicho servicio estará disponible las 24 horas del día, donde servirá como escaparate para mostrar sus servicios a ofrecer. En cuanto al cliente final, este tendrá el beneficio de encontrar empresas del rubro de eventos en un solo lugar e incluso adecuar según su presupuesto. Cabe resaltar que se trabajó con un préstamo del 70% de la entidad bancaria Scotiabank equivalente a $14,873.27 y un 30% de aportes propios equivalente a $6,374.26, lo que sumo una inversión total de 21,247.53. Así mismo, se contará con una VANE de $11,919.27 y una TIRE de 27.75%. Del mismo modo, se contará con una VANF de $22,139.77 y una TIRF de 54.88%. Esto demuestra que el proyecto es rentable económicamente y financieramente por un periodo de 5 años, siendo conveniente invertir en dicho proyecto, ya que genera rentabilidad por sí mismo.
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Ore, Hashimot Midori Margarita. „Proyecto de inversión privada para implementar un servicio de intermediación online entre empresas de eventos institucionales y usuarios finales – Lambayeque“. Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2020. http://hdl.handle.net/20.500.12423/3004.
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El presente proyecto de inversión tiene como propósito la implementación de una plataforma virtual, funcionando como servicio de intermediación online para la ampliación de la cartera de clientes de las MIPYMES del sector de eventos institucionales en Lambayeque, como inicio de ciclo, fin de ciclo, torneos y encuentros deportivos, festivales, kermeses, ferias, certámenes, fiestas para recaudar fondos para viaje de egresados, reunión de ex alumnos, aniversario del centro educativo, fiesta de graduación, etc. Dicho servicio estará disponible las 24 horas del día, donde servirá como escaparate para mostrar sus servicios a ofrecer. En cuanto al cliente final, este tendrá el beneficio de encontrar empresas del rubro de eventos en un solo lugar e incluso adecuar según su presupuesto. Cabe resaltar que se trabajó con un préstamo del 70% de la entidad bancaria Scotiabank equivalente a $14,822.07 y un 30% de aportes propios equivalente a $6,352.31, lo que sumo una inversión total de $21,174.38. Así mismo, se contará con una VANE de $13,389.60 y una TIRE de 29.61%. Del mismo modo, se contará con una VANF de $23,917.33 y una TIRF de 59.09%. Esto demuestra que el proyecto es rentable económicamente y financieramente por un periodo de 5 años, siendo conveniente invertir en dicho proyecto, ya que genera rentabilidad por sí mismo.
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Sanchez, Cabrera Sthefany Lisbeth. „Proyecto de inversión privada para implementar un servicio de intermediación online entre empresas de eventos sociales y usuarios finales – Lambayeque“. Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2020. http://hdl.handle.net/20.500.12423/3017.
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El propósito de este proyecto radica en la problemática encontrada en las entrevistas realizadas, en la cual se refleja las grandes expectativas que tienen las empresas de eventos MIPYMES para la incursión en plataformas virtuales a raíz de la necesidad de poder ampliar su mercado. Es por eso la creación de una plataforma virtual que sirva como nexo entre empresas MIPYMES; dedicadas a la organización de quinceañeros, cumpleaños infantiles, jóvenes y adultos, baby showers y fiestas de año nuevo particulares, que realicen sus operaciones en Lambayeque; y sus clientes finales del mencionado departamento, para que los primeros puedan tener una plataforma de exposición de sus servicios que le ayude incluso a reducir costos en la fuerza de ventas o llegar a cero costos de locales de venta; en cuanto a los clientes estos tendrán una plataforma para realizar sus compras en un solo lugar y en cualquier dispositivo electrónico. El servicio estará habilitado para su uso las 24 horas del día y los 7 días de la semana. La inversión requerida es de $21,393.81, siendo el 30% de financiamiento propio y el 70% con una entidad bancaria, la cual tiene una tasa de interés de 2.99% pagado durante cinco años con cuotas de $3 269.07 El VANE y VANF resultaron $ 9,330.36 y $ 19,009.22, mientras que la TIRE y TIRF resultaron 24.46% y 47.56%. Además, la rentabilidad económica y financiera es de 1.44 y 3.96 respectivamente, considerando al proyecto como rentable.
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Beltran, Cabrera Rosa Albania. „Proyecto de inversión privada para implementar un servicio de intermediación online entre empresas de Eventos Religiosos y Usuarios Finales – Lambayeque“. Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2020. http://hdl.handle.net/20.500.12423/3018.
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El proyecto de inversión tiene como propósito la implementación de una plataforma virtual, funcionando como servicio de intermediación online para la ampliación de la cartera de clientes de las MIPYMES del sector de eventos religiosos en Lambayeque, como bautizos, bodas, confirmaciones, celebración de santos, etc. Dicho servicio estará disponible las 24 horas del día, donde servirá como escaparate para mostrar sus servicios a ofrecer. En cuanto al cliente final, este tendrá el beneficio de encontrar empresas del rubro de eventos en un solo lugar e incluso adecuar según su presupuesto. Cabe resaltar que se trabajó con un préstamo del 70% de la entidad bancaria Scotiabank equivalente a $14,924.47 y un 30% de aportes propios equivalente a $6,396.20. Así mismo, se contará con una VANE de $10,288.80 y una TIRE de 26.07%, lo que demuestra que es conveniente invertir en dicho proyecto, ya que genera rentabilidad por sí mismo. Del mismo modo, se contará con una VANF de $19,951.40 y una TIRF de 52.48%, lo que demuestra que el proyecto es rentable económicamente y financieramente por un periodo de 5 años.
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Olivares, Marin Luis Franco, und Atoche Fabián Antonio Silva. „E service quality y technology resources en relación con la satisfacción de estudiantes universitarios a través del E learning“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656753.
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Hoy en día la tecnología se ha posicionado en el estilo de vida de muchas personas. Sin embargo, no todas las personas tienen los recursos tecnológicos para un desarrollo adecuado en el ámbito que quieran desarrollarse. Esto se ha expandido en el sector de educación superior a través de la metodología E-learning debido a las distintas facilidades y ventajas que posee. Esta investigación apunta a poder descubrir la relación del e - service quality y el acceso al technology resources en relación con la satisfacción de estudiantes universitarios con respecto al e- learning en Lima Metropolitana. A través de las distintas teorías e investigaciones de otros autores se ha logrado encontrar los determinantes que poseen la mayor influencia. Entre ellos se encuentra el contenido, la privacidad, el diseño de web, la fiabilidad y sensibilidad así como el acceso a la tecnología de la información y comunicación; es decir un aparato tecnológico, electricidad e internet. Dentro de los alcances y limitaciones encontradas para la investigación se consideraron el no realizar observaciones dentro de los trabajos de campo, debido al virus Sars Cov2.Today technology has positioned itself in the lifestyle of many people. However, not all people have the technological resources for adequate development in the area they want to develop. This has expanded in the higher education sector through the E-learning methodology due to the different facilities and advantages it has. This research aims to discover the relationship between e - service quality and access to technology resources in relation to the satisfaction of university students with respect to e - learning in Metropolitan Lima. Through the different theories and investigations of other authors, it has been possible to find the determinants that have the greatest influence. Among them are content, privacy, web design, reliability and sensitivity as well as access to information and communication technology; That is to say, a technological device, electricity and the internet. Within the scope and limitations found for the research, it was considered not to make observations within the field work, due to the Sars Cov2 virus.
Trabajo de investigación
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Lin, You-Jhuang, und 林侑壯. „Study of Online Customer Relationship Management in Food Service Industry“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/23084230875454740845.
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碩士台南應用科技大學
國際企業經營系碩士班
102
The objective of this research is to study how small businesses build relationship with their customers to gain trust before the sales is actually made. How effective are those tactics such as fan group or blogs? Could they truly enhance sales? This study acquire, enhance, and retain customer relationship to analyze content analysis then apply the strategies to an Italian restaurant. The on-line activities used by the restaurant are playing games on web site, displaying video, providing convenient table reservation system to acquire customers’ data. In order to strengthen on-line customer interactive value with customers, the restaurant uses customer preference difference to actively sending emails of promotional information. In terms of customer retention, the on-line activities include membership of exclusive services and personalized customer services to develop long-term relationships. On-line customer relationship marketing has greatly improved physical business to acquire, enhance and retain customers without much monetary spending. Businesses can benefit from both physical and virtue operations, to build customer value and strengthen brand attitude.
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CHUN, XIN-XIAN, und 陳欣憲. „The effects of online service quality, perceived benefits, perceived values on satisfaction:Mcdonald's electronic food ordering sytem“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/35166967574084993810.
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碩士南臺科技大學
餐旅管理系
105
The rise of information technology has revolutionized traditional consumer behavior patterns. Consumers not only can enjoy the convenience provided by online shopping, but can also engage in online shopping activities in real time by connecting to applications on their smartphones via mobile networks. In the early development of network information, companies mainly adopted the business approach that featured web merchandizing and low prices. However, this business approach may be potentially lacking in customer service because customers have increasing needs for electronic systems and online service quality can provide sources of unexpected additional benefits in addition to values that customers expect. Ensuring customer satisfaction and repeated use is the only way to gain ground and win customers in a highly competitive market environment. The purpose of this study was to investigate the relationships between ‘online service quality’, ‘perceived values’, ‘perceived benefits’, ‘customer satisfaction’, ‘customer loyalty’ and ‘website experience’ associated with electronic food ordering systems and used ‘website experience’ as an intervening variable for examining the relationship between perceived values and customer satisfaction. A case study was also conducted on McDonalds’ electronic food ordering system for empirical analysis. This study was based on a survey that used random sampling and was of a two-stage design. For the pretest, the items in each scale of the questionnaire were validated using validation factor analysis. Then, the survey was formally conducted using paper-based and online questionnaires. This was followed by model verification and causal path analysis using factor analysis and structural equation modeling. The results showed significant positive effects of online service quality on perceived values and benefits. Perceived benefits and perceived values positive influence on customer satisfaction. Website experience positively affects customer satisfaction. Significant intervention effects of experience on the relationship between perceived values and customer satisfaction. Perceived values negative effect on customer royalty. Perceived benefits nonsignificant effect on customer royalty. nonsignificant effects of experience on the relationship between perceived values and customer royalty. Finally, findings and management connotations are presented based on the empirical results of this study and suggestions are provided for directions of further research.
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Chen, Yen-Ju, und 陳彥如. „Supply Chain Partnership and Customer Orientation Impact on Operational Performance: Example for Food Service Industry in Online Shopping“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/55qpeg.
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碩士國立高雄餐旅大學
餐旅管理研究所
102
According to the prevalence of the Internet, the virtual environment provides firms an advantage for increasing volume for sales; however, few studies have systematically investigated the relationship between integrated customer view and operational performance for food service companies.The research goal of this study was to investigate how supply chain partnerships and customer orientation affect the operational performance of food service companies by moderating flexibility. In total, 725 invitation messages were mailed to members of Ihergo, Groupon, 17P, of which, 166 were returned (a return rate of 22.9%).The findings of this study state linkage efficiency suppliers will reduce inventory and decrease perishable for food service companies based on the driving force to buy in the virtual environment; companies will redefine their business models by connecting suppliers’ and customers’ view, and by integrating customers’ opinions and queries for the planning and development of new products. Product innovation and reduction of the time to market by supplier integration and customer integration are important to food service companies, and flexibility plays an important role in food service companies.
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Cho, In Jung, und 趙寅廷. „Examining the Cross Border Diffusion of International Online Food Delivery Service Platforms: A Comparative Study of Four Countries“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3vdh3y.
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碩士國立臺灣大學
國際企業學研究所
107
The fast development of technology and the presence of the internet and smartphones have created a new business opportunity that connects online and offline which is also known as O2O system. An example of this system and, what a lot of people use these days; is online food delivery service platforms. These platforms connect restaurants to consumers. Whenever consumers make an order through the smartphone application, platform sends a notification of the order to the restaurant, which in turn makes food for consumers. A delivery person then picks up the food and delivers the food to consumers. This thesis is going to examine (1) the development of online food delivery service platforms in 4 different countries, Europe (Germany), United States, Korea, and China and see why there is faster development in Asian countries compared to Europe (Germany) or United States by using the theory of international product life cycle and diffusion of innovation. This thesis will also observe (2) the relationship of platforms, either between foreign platforms or between local platforms depending on the entry mode. This thesis will also (3) compare the food delivery fee that vendors charge to consumers by using GDP per capita ppp and other components. This thesis has analyzed that there are different supply and demand situations in which countries such as South Korea and China, have a fast development in online food delivery service platforms. Also, this thesis has observed that most platforms choose to acquire other foreign platform to enter foreign market, and also local platforms choose to acquire other local platforms to be stronger within the local market. Lastly, this thesis has analyzed that consumers have different purchasing power over the food delivery fee in 4 different countries.
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Cao, Jin-Yan, und 曹金燕. „The Study of the O2O Business Model of Catering Service: Using Online Food Ordering & Deliver as an Example“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/cd7v28.
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碩士東海大學
企業管理學系碩士班
103
As a result of the rise of Groupon, the Online to Offline (O2O) commerce has been seen as the new opportunity to the offline companies, especially catering service. O2O is a combination of the physical channels and virtual channels. Through the O2O, a company could find online customers, and bring them into the offline stores, to improve their offline performance. With the trend of smart mobile phones, company use not only website, but also APP, QR-Code, NFC as the media of O2O commerce. In this study, the O2O commerce in Catering Service is the major research area. The literature review includes O2O commerce, Catering Service and Business Model. Using the secondary analysis, interview and case study as the research methods. According to the result of qualitative research, this study collate the different types of Catering Service using the O2O commerce. It is also found that most customers accept the O2O models of Catering Service. Purchasing coupons online and ordering food and delivery online, are the most popular types of catering service with O2O. This study recommend Catering Service Companies join O2O commerce is to cooperate with the Platform Company, as the result of saving cost and improving efficiency.This study provides to the catering industry, academic and the other domain as the reference of future development.
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Hsu, Yun-Chu, und 許雲筑. „Website service quality and food lifestyle impact on brand attitudes and purchase intention - to online shopping as an example of fresh products“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4ry35s.
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碩士國立勤益科技大學
流通管理系
103
There are variety of products you can buy on the internet, fresh porducts is also one of them.There are factors that affect their Purchase Intention, before consumers make their decision buy fresh foods.This research will focus on buying fresh ingredients by the consumers for further investigation.The Web Service Quality which consumer experiences that they have purchased Fresh Products from network platform and the impact of Brand Attitude that is changed from the Food-Related Lifestyle.After having this purchase experience on the web that will cause their Purchase Intention some more changes. In this study, seven facts or factors of Web Service Quality and f Food-Related Lifestyle facts or factors of five set of independent variables, brand attitude to the intermediary variables, to explore the site to buy fresh ingredients at the situation, above variables on consumer willingness to buy if there is a positive effect significant influence. After an investigation after 224 consumers, we found that the site of efficiency among Web Service Quality, privacy, and complained about having to respond to significant positive impact on brand attitude, and Food-Related Lifestyle in the way of shopping, consumption situation and purchasing motives of having a significant positive impact on Brand Attitude, Brand Attitude purchase that will also have significant positive impact. The consumers pay much attention to purchase fresh platform of efficiency, privacy, respond and complaints, and pay attention to food shopping, consumer consumption and purchase motive is more willing to buy Fresh Produce network.
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He, Shin-Ru, und 何欣儒. „The Study on the Effect of Rapid Delivery and Super Merchants' Pickup Services of Frozen Food Online Shopping on Purchasing Behavior-Establishment and Application of Binary logistic Regression Model“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/updg7j.
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碩士銘傳大學
企業管理學系
106
Taiwan's online shopping market is facing rapid growth and potential of huge opportunities for frozen foods, manufacturers provide fast shipping and super-business pickup can effectively enhance the probability of consumers buying almost no doubt. However, the provision of express delivery will result in higher logistics handling and delivery costs. cooperation with super-operators will incur extra costs for pumping services. For manufacturers, how to evaluate the benefits of rapid shipping and super-merchant pickup, making trade-offs and correct decisions between benefits and costs will become an important issue. In this study, we use stated preference patterns to determine the coefficients and the degree of influence of various variables through the binary logistic regression model, based on the result of the consumers' online shopping solutions for scenario simulation. The study found that the higher the price, the lower the probability of purchase; providing 24-hour delivery service and super-merchant pick-up service can indeed effectively improve the purchase probability. In addition, this study found that providing 24-hour delivery service is equivalent to 87% of the price-competitive ratio. Similarly, the price-to-price ratio of providing super-merchant pick-up service is 9%.