Thematische Bibliographien / Online business platforma

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Auswahl der wissenschaftlichen Literatur zum Thema „Online business platforma“

Autor: Grafiati

Veröffentlicht am 28. Juni 2021

Zuletzt aktualisiert am 1. Februar 2022

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Zeitschriftenartikel zum Thema "Online business platforma"

Skrypnyk, Denys, und Iryna Yurchak. „The Online Platform „eSchool““. Advances in Cyber-Physical Systems 6, Nr. 1 (23.01.2021): 63–69. http://dx.doi.org/10.23939/acps2021.01.063.

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The internet is a global network that is used in any industry. Large corporations have long used the electronic way of doing business. Due to the COVID-19 pandemic, more and more government and commercial structures are switching to online and, therefore, using the electronic circulation of documents and other important things for them. Educational institutions were the most unprepared for such changes, and therefore, they faced an acute question of how to transfer everything online. The purpose of the development is to design and implement a convenient, simple, and most importantly, fast accounting system for educational institutions, which can reflect the educational process in a convenient way, both for students/students and teachers/teachers.

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Narendra, Asnurul Novia, Sri Kusuma Habsari und Deny Tri Ardianto. „The Existence of E-Commerce as a Form of Cultural Capital for Online Business Practitioners in Surakarta City“. International Journal of Multicultural and Multireligious Understanding 7, Nr. 11 (02.12.2020): 50. http://dx.doi.org/10.18415/ijmmu.v7i11.2123.

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The number of E-Commerce users in Indonesia is still very small when the number of internet users and online businesses in Indonesia has increase. The research was conducted in the city of Surakarta, which is based on the background of the city of Surakarta, which is one of the cities in Indonesia with a fairly large history of trade and trading practices. The use of netnographic studies with qualitative-descriptive methods with the aim of discovering the reasons for the small number of E-Commerce users in city of Surakarta and finding the meaning of E-Commerce as culture capital by online business practitioners in city of Surakarta in their online business practices. The votes of 108 online business practitioners in the city of Surakarta are used as primary research data obtained by filling in the google form questionnaire distributed by the snowball method. The study found that online media is actually the favorite online media for conducting online business practices in city of Surakarta. The combination of online social media platforms and online marketplace platforms is the favorite method chosen by most online business practitioners in Surakarta. The cultural capital owned by online businesses practitioners in Surakarta is not only an online platform, but also knowledge and relationships.

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Neghină, Ramona-Alexandra, Valentin-Andrei Mănescu, Mihaela-Rodica Ganciu, Dragoș-Georgian Ilie und Gheorghe Militaru. „Online business networking experience research on ecommerce entrepreneurs“. Proceedings of the International Conference on Business Excellence 13, Nr. 1 (01.05.2019): 385–98. http://dx.doi.org/10.2478/picbe-2019-0034.

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Abstract In a globalized economy, marketing performance is needed in order to be competitive and also for being successful on the market. Currently entrepreneurs have access to a big variety of tools and also the increase of networking platforms can help ecommerce entrepreneurs to gather a lot of useful information and know-how for improving their businesses. Our main objective is to identify which are the most important needs of ecommerce entrepreneurs in order to communicate with other business owners activating in the ecommerce industry. The secondary objective is to identify what features an online networking platform should have, so it can become an important tool for growing the marketing performance of each member using the networking platform. The research was made using a focus group composed of 15 participants. All participants are business owners who manage at least one online store, selling goods in the local or international market for at least 3 years. The results of the qualitative research made, were that entrepreneurs who are trying to establish a new business partnership, use classical forms of communication, such as email, phone calls, meetings but they believe that online communication would be beneficial for their business because it can be less time consuming and more efficient for finding new business partners or relevant know-how. We discovered that entrepreneurs wish to learn from the practical experience of other business owners to improve the marketing performance through innovation and creativity. The research conducted has identified the key elements of a business networking platform for entrepreneurs. The main elements required include privacy, security, sharing relevant know-how and elements that can create an efficient collaborative environment. We also discovered that local entrepreneurs do not use or know a business networking platform that meets their demands and expectations for sustaining an effective business development.

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Alekseeva, N. S., und A. E. Druzhinin. „Assessing the Demand for Online Integration Platforms in the Real Estate Business“. Economics and Management 26, Nr. 1 (28.02.2020): 46–54. http://dx.doi.org/10.35854/1998-1627-2020-1-46-54.

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Examination of the real estate market shows that implementing innovations in this field is a very difficult task. This prompts the question of the necessity of digitalizing the real estate business and of the demand for online integration platforms in this field.Aim. The presented study aims to assess the demand for online integration platforms in the real estate business.Tasks. The authors compare the online integration platforms in the real estate market with the online integration platforms in the hospitality sector and the individual passenger transport market in terms of the share of user profits that integrators receive for their services on the online platform; compare the share of user profits that integrators receive for their services on the online platform with the equivalent indicator in various other global economic activities; assess the value of the services provided by an online integration platform using the methodology proposed by G. G. Azgaldov and N. N. Karpova.Methods. The data were acquired from public Internet sources and personal interviews with the directors of companies that represent or employ the services of online integration platforms in St. Petersburg. The interviews and work with Internet sources were conducted in November 2019.Results. An integrator in the real estate market receives a share of profits of their service users that is comparable to that of the integrators in the hospitality sector and the individual passenger transport market. The share of profits of a Russian integrator in the real estate market is significantly higher than that in such industries as entertainment, fashion, or sports. The value of an online integration platform can be defined as highly valuable, since the expected value of this indicator is 1.5 times higher than the maximum table value.Conclusions. The performed analysis shows a high demand for online integration platforms in the real estate business. Market participants are willing to pay for the ability to use new digital technologies.

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Chen, Chao Hua, und Che Cheng Yeh. „Study on Inventory Policies for the On-Line Shopping Company with Quick Response Service“. Applied Mechanics and Materials 411-414 (September 2013): 2251–57. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2251.

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Nowadays, large-scale B2C online shopping platforms tend to move toward a business model that is characterized by large product variety and small amounts. They also cooperate with professional warehouse management providers who offer inventory services to achieve the business goal of fast delivery to consumers. Due to the fact that the merchandise on online shopping platforms is usually sold on consignment, these businesses strive for inventory cost minimization, optimal use of storage space, and efficient inventory management based on differences between product supply and demand patterns. This study establishes an online shopping platform with quick response service capability by employing a systematic simulation method. The replenishment mechanism between the supplier and the platform warehouse is based on vendor-managed inventory methods. An optimal inventory management strategy is obtained through a simulation optimization method for the following three variables: product storage ratio, reorder points, and warehouse capacity. The research results of this study show that by controlling the product storage ratio at fixed warehouse capacity and reorder points, the backorder rate can be reduced from 22.06% to 13.01. If equal attention is paid to product storage ratio, reorder points, and warehouse capacity, the backorder rate can be decreased to 0 and the supply chain costs of the platform can be reduced as well. This clearly indicates that this storage control model provides optimal utilization of the available resources of the online shopping platform and an efficient utilization of storage space to reduce shortages and operational costs and achieve the business goal of quick service.

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Yadav, Priyanka D. „Attracting Small Businesses to Come Online and Promoting Them to Increase Their Business Growth During the COVID-19 Pandemic“. International Journal for Research in Applied Science and Engineering Technology 9, Nr. VI (30.06.2021): 3422–26. http://dx.doi.org/10.22214/ijraset.2021.35760.

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The COVID-19 pandemic has a major impact on small businesses/stores and compelled them to come online, but they can’t afford their own website and also the existing system simply facilitates them to grow however doesn't enable them to show their presence/existence on their platforms. So, we have come up with an e-commerce platform that will help local stores to make their existence online as a separate e-shop which will allow them to keep their shop open 24/7. Ultimately, providing plenty of opportunities to small and local businesses including the benefits of the current ecosystem of e-commerce. Furthermore, the platform will deliver a great user experience to the users and also the benefits of the most recent technologies like machine learning.

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Montero, Juan J., und Matthias Finger. „Platformed! Network industries and the new digital paradigm“. Competition and Regulation in Network Industries 18, Nr. 3-4 (September 2017): 217–39. http://dx.doi.org/10.1177/1783591718782310.

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Digitalization is creating a new model of industrial organization as online platform intermediate in multisided markets. The purpose of this article is to demonstrate how the platform paradigm provides a simple and useful framework to analyze the impact of digitalization on network industries. The first online platforms (searches and social platforms) disrupted content industries (music, newspapers, media, etc.) but as platforms proliferate, they are also disrupting industries with physical assets, such as accommodation. Disruption has reached network industries, and similar features emerge as they are all being “platformed.” On the one hand, platform-based services are replacing traditional network industry services. This is the case of electronic mail and postal service and carpooling platforms and railways. On the other hand, platforms are commoditizing network industry services, as they become mere sides in multisided markets coordinated by a platform. This is the case of telecom services and over the top providers (WhatsApp, Skype, and YouTube) and, potentially, of isolated transport services and “Mobility-as-a-Service” platforms. Regulation is becoming a key consideration. First, there is a debate on whether platforms should be subject to the same regulatory obligations as traditional network players. Second, there is a debate on whether platforms should have access to network services under regulated terms. Overall, platforms are replacing former monopolists in the central role as coordinators of the sector.

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Sudarti, Ken, und Annissa Aprilia Sari. „PERAN KEPERCAYAAN DAN SIKAP TERHADAP MOBILE SHOPPING UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG“. Fokus Ekonomi : Jurnal Ilmiah Ekonomi 15, Nr. 2 (01.12.2020): 307–19. http://dx.doi.org/10.34152/fe.15.2.307-319.

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The world has now entered the era of the Industrial Revolution 4.0, where in this era the world was colored by artificial intelligence (artificial intelligence), genetic engineering, nanotechnology, innovation, and changes that occurred rapidly had an impact on the economy, industry, government, and politics. Industry 4.0 is more likely to lead to business activities using digital platforms such as mobile shopping, e-commerce, marketplaces, and so on. The characteristic of online shopping is that it must be simple and fun, and with a very varied platform can increase its own trust in consumers to shop online. This study aims to develop the concept of a business platform that can affect the perceived usefulness and perceived enjoyment of the millennial generation in online shopping. This concept focuses on one's repurchase intention to do online shopping which is influenced by the existence of so many business platforms and provide different services. The population used is characteristic of the millennial generation in Central Java. This sampling technique using purposive sampling method. The samples used amounted to more than 100 millennials in Central Java, and who frequently use business platforms/applications in online shopping. Data analysis techniques using regression with SPSS

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Izzati, Fathimah Fildzah. „‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work“. Journal of Indonesian Social Sciences and Humanities 10, Nr. 1 (30.06.2020): 35–46. http://dx.doi.org/10.14203/jissh.v10i1.157.

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This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

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Kim, Hana, Daeho Lee und Min Ryu. „An Optimal Strategic Business Model for Small Businesses Using Online Platforms“. Sustainability 10, Nr. 3 (26.02.2018): 579. http://dx.doi.org/10.3390/su10030579.

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Dissertationen zum Thema "Online business platforma"

Řehoř, Pavel. „Podnikatelský plán online platformy propojující ekonomické komerční subjekty na českém trhu“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442911.

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The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.

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Wu, Jiawei, und Fenghu Chen. „Knowing more about people ordering food online: based on Eleme platform“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38205.

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Wang, Shuting. „THREE ESSAYS ON RISKS OF ONLINE PLATFORM INFORMATION SYSTEMS“. Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/572541.

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Business Administration/Management Information Systems
Ph.D.
In the past decade, a fundamental research topic in the information systems (IS) discipline has been to examine the value of online platforms on businesses, society, and consumers, notably in the form of improved efficiency in information sharing, consumer engagement, and increased sales. However, the risks rooted in online platforms may cannibalize the value created, which have received limited attention in the literature and practice. In my dissertation, I attempt to fill this gap in the literature by providing a comprehensive analysis of the risks of online platforms from the angle of these three main entities in the ecosystem with three separate yet related essays. The first essay focuses on the risks for businesses that leverage social media platforms, and assesses how their posting on social media fan pages affects consumers’ decision to purchase and unfollow from the firms. The second essay focuses on the risks of fake news on social media and how social media platforms may use identity verification to reduce online anonymity and combat this increasingly critical social problem. The third essay focuses on estimating the risks of using monetary incentives to motivate consumers to write online product reviews, and examines how such strategy may affect product sales. Our studies have theoretical and practical implications for designing effective online platform information systems.
Temple University--Theses

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Andersson, David, und Bojan Kobaslic. „Can I trust you? : The importance of trust when doing business on P2P online platforms“. Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16225.

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This report has focused on how important a buyers eWOM is compared to his/her visual information when sellers decide if they can trust this buyer. A focus company was Airbnb, an online P2P platform where private individuals can rent out their living quarters to other private persons. The method involved sending out online web surveys to approximately 200 students in Högskolan Kristianstad. Results from these surveys suggests that a buyer’s eWOM and visual information had little or no impact upon if a seller decides to trust this buyer or not. The variable that had the most significant impact upon trust and thus the host’s intention to rent was the variable risk propensity.

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Alba, Begazo Nadia Alejandra, Pérez Santiago Alonzo Barrios, Angeles Olga Alexandra Blanco, Ruiz Angela Maria Ganoza und Velasco Cristian Noe Huamantupa. „Plataforma web de rifas online: Rifus“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651771.

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En la actualidad los consumidores enfrentan problemáticas al adquirir un bien o servicio, ya sea por problemas con la disponibilidad de dinero, tiempo o algún otro tipo de limitante. Asimismo, al enfocar esta escena en el panorama digital, las variables antes descritas se mantienen, añadiendo la desconfianza a la lista. Por tal motivo, este trabajo de investigación plantea una nueva forma de adquirir bienes y servicios, de una manera novedosa que pretende eliminar las negativas mencionadas anteriormente. Esta iniciativa será llevada cabo mediante la implementación de una plataforma llamada Rifus que digitalice, casi en su totalidad, el proceso de venta de rifas. Esta se llevará a cabo mediante la adquisición de productos llamativos para el público en general y se venderá una cantidad previamente establecida de tickets virtuales para que el usuario pueda participar por ganar el producto de su agrado. Para poder conocer los atributos que el usuario valora al actuar en este entorno se realizaron investigaciones que permitieron moldear Rifus de acuerdo con lo que los usuarios consideraban pertinente. Algunas de estas fueron las motivaciones que tienen los usuarios para participar en ese tipo de sorteos, los productos por los que prefieren participar, entre otros. Finalmente, para poder conocer la viabilidad de Rifus se utilizaron diferentes indicadores financieros como el VAN y la TIR que respaldan que es rentable. Asimismo, mediante las encuestas ya mencionadas se pudo conocer la opinión de los entrevistados sobre el proyecto y se validó que la propuesta de valor es de su agrado.
Currently, people suffer from problems when they want to acquire a good or service, whether due to problems with the availability of money, time or some other type of limitation. Also, by focusing this scene on the digital landscape, the variables described above could be added, adding distrust to the list. For this reason, this research paper proposes a new way of acquiring goods and services, in a novel way that aims to eliminate the previously required refusals. This initiative will be carried out by implementing a website called Rifus that digitizes, almost entirely, the raffle sale process. This initiative will be carried out by acquiring flashy products for the general public and a previously established amount of virtual tickets will be sold so that the user can participate to win the product of their choice. In order to know the attributes that the user values in acting in this environment, research that allows Rifus to be molded according to what users consider relevant is investigated. Some of these were the motivations that users have to participate in this type of society, the products for which they prefer to participate, among others. Finally, in order to know the viability of Rifus, different financial indicators will be used, such as the NPV and the IRR that support that it is profitable. In the same way, through the surveys and the results, the opinion of the interviewees on the business model was known and the value proposal was endorsed by them.
Trabajo de investigación

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Witter, Jan-Moritz, und Thomas Sabathier. „Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces“. Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35788.

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Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. This might be due to the high complexity and reciprocity of their value creation which however needs to be in order to apply any marketing and branding strategies. Purpose: Therefore, the purpose is to understand and clarify the value creation processes of two-sided online marketplaces and develop branding theory based on the findings thereof. Method: Within this thesis we conducted qualitative research. The study is built on semi-structured interviews with 15 respondents that have used various two-sided online marketplaces either as sellers and buyers. Conclusion: In order to understand the various variables of two-sided online marketplaces business model, we have identified, conceptualized and extended an integrative model to manage and brand their value. With the knowledge resulting from our literature review we built a model illustrating all pillars which influence value creation and thus brand perception and extended this model with the results of our own research. We have identified that while user behavior and preferences generally remain heterogeneous, commonalities such as social influences and convenience stick out most often for both user sides. Both pillars have barely been covered by research, which solely focused on network effects, price allocation and trust.

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Xie, Yanghui S. M. Massachusetts Institute of Technology. „Business plan of an online social commerce platform for the middle-aged and the elderly in China“. Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98988.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 49-54).
This thesis is a business plan for creating an online social commerce platform, Second Life, for the middle-aged and the elderly in China. There is a huge and growing middle-aged and elderly population in China. A large portion of this population faces some social and economic issues, such as loneliness and low pension income. This thesis proposes to address these issues by building an online community tailored for the middle-aged people and the elderly in China. On this platform, users can have active online social activities to reduce the sense of loneliness and to enable peer-to-peer help. At the same time, the platform will also serve as an online marketplace for seniors to show and monetize their skills, knowledge or other resources. To examine the feasibility of Second Life and to get ready to make Second Life happen, this business plan covers the following areas. First of all, it articulates the business idea and strategic goal. Then, the business environment is examined through PEST (political, economic, social and technological factors) analysis to understand the opportunities and threats posed to Second Life. Next, product design guidelines are discussed through observation and literature review. Then, the initial business model is introduced. The beachhead market is identified and the competitive landscape is examined through the lens of Michael Porter's Five Forces. Later, sales and marketing strategies, approaches and a three-step sales and marketing plan are mapped out. Next, the management team is introduced. And finally, financial performance over four years is projected and the key assumptions are pointed out.
by Yanghui Xie.
S.M. in Management Research

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Zhou, Lu, Jiaqi Liu und Yanzhu Lu. „The Main Influencing Factors of Customer Trust in China’s Import Cross-Border E- commerce Business Model“. Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298120.

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China’s import cross-border e-commerce (CICBEC) business model differs from other online shopping business models in both the participators and transaction processes. Government as an important participator has greatly promoted the healthy and rapid development of this business model. As a vital topic in all kinds of businesses, customer trust is also a core research topic in online shopping. Many scholars have studied customer trust in traditional online shopping while few of them focused on cross-border online shopping, let alone the CICBEC business model. The government is a new participator, whose contribution on customer trust is not clear. Also, other known variables’ influences on customer trust are still worthy of discussion. This research aims to address existing research gap by contributing to Lee and Turban (2001)’s Customer Trust in Internet Shopping (CTIS) Model and constructing a new customer trust model. A number of influencing factors of customer trust were defined and tested in this research. It shows that influencing factors from four participators, the e-retailers, e- commerce platforms, government and third-parties, have a significant correlation with customer trust. The final results show that order fulfillment, government actions, e-retailer reputation, information quality, e-commerce platform security and e-commerce platform reputation have significant influences on customer trust.

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Ma, Jialin, und Shumei Li. „Chinese young consumers' buying behavior of online second-hand clothing“. Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14000.

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Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. However, nowadays more Chinese young consumers have intentions to buy SHC partly because they want to follow the global fashion trend or to sustain the environment. To recycle and reuse waste textiles, some regulations have been issued by the Chinese government, but restrictions are still put on trading SHC and it is far from enough to formulate a perfect SHC market. The emergence of online platforms such as Idle Fish and Zhuan Zhuan stimulate the potential market and provide a new channel for trading SHC.As reducing clothing production and waste is one of the solutions to alleviate environmental burden in China, it is necessary to improve Chinese consumers’ buying behavior of SHC. This investigation is concentrated on Chinese young consumers, to gain an insight of how they think of SHC and what factors will influence their purchase behavior. A mixed method was applied in this investigation, which included the semi-structured interview and the self-completion questionnaire. Respondents are mostly from Shanghai and Shandong province, aged between 18 to 24 years old. Factors affecting Chinese young consumers’ buying behavior were assessed in three dimensions: perceived concerns, perceived values and subjective norm. When analyzing the data, comparisons between genders or districts were made. It could be observed that three words ‘unsanitary’, ‘cheap’ and ‘eco-friendly’ are used most by Chinese young consumers to express their views on SHC. Among all the factors, hygiene and safety problem is the biggest concern to a majority of Chinese young consumers. Although SHC is not prevailing in China now, it is likely for them to buy it in the future if platforms can be improved and trading SHC can be supported by the government. Since possible ways of improving buying behavior are only given through Chinese young consumers’ perspective, they should be examined from platform operators’ and government’s point of view in the future research.

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Oji, Obiefula Nnadi Elvis. „Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa“. Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2537.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016.
SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerous challenges. These range from lack of access to funding, poor education and understanding of small business management practices. Embedded in small business management practice, is the need to undertake proper marketing. Marketing has recently featured as one of the main challenges of small businesses. Lately several marketing channels have emerged in response to this challenge. These channels have been reported to have positive impact on the bottom line of businesses. This study sought to discover whether social media platforms are deployed within the hospitality sector in the Cape Metropole, Western Cape Province, South Africa, to enhance the growth of restaurants. The study was motivated by the lack of alternative marketing channels using social media platforms, especially in the hospitality industry in the Cape Metropole. Essentially, to achieve this aim, a survey was conducted of SMMEs with employment capacity of not more than 50 employees, specifically within the hospitality sector in the Cape Metropole. A quantitative methodology was applied, using a self-administered questionnaire, distributed to 100 SMMEs in the Cape Metropole. The method of data analysis was purposive. The findings of this research indicate that most of the sampled small businesses used social media platforms. The findings also suggest that SMMEs perceived social media to have moderately effective marketing tools, with WhatsApp as the most effective, followed by Facebook and Twitter. The findings suggest that most respondents used the platform to inform their clients about a business promotion; for new product marketing; for customer loyalty, and for socialising with clients. It was found that if the highest percentage, used for socialising, was then channelled towards strategic marketing, it would significantly boost small business marketing capabilities. This could fill the gap of sustainable marketing strategies.

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Bücher zum Thema "Online business platforma"

van, José. Platform Mechanisms. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0003.

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The second chapter discusses how platforms introduce new mechanisms to social interaction through the mutual articulation of platform technologies, economic models, and user practices. The mechanism of “datafication” refers to the ability of networked platforms to render into data many aspects of the world that have never been quantified before. Datafication revolves around the capturing and circulation of data. “Commodification” concerns the transformation of online and offline objects, activities, emotions, and ideas into tradable commodities. It involves the development of multisided markets and new business models. Finally, the mechanism of “selection” is about the curation of most relevant topics, terms, actors, objects, offers, services, etc. It takes shape through personalization, trends and reputations, and moderation practices. Understanding the platform society requires a thorough analysis of the ecosystem’s mechanisms and the constantly evolving techno-commercial and sociocultural practices through which they take shape.

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Cusumano, Michael A., und Andreas Goeldi. New Businesses and New Business Models. Herausgegeben von William H. Dutton. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199589074.013.0012.

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This chapter shows one of the most significant issues facing old and new businesses in the digital age – the development of new business models – and determines a wide range of business models enabled by new platforms for computing and communications over the Internet. It reviews the general impact of the Internet on firm-level strategy (how to compete in particular markets) and business models (how to generate revenues and profits), and then describes how the Internet has caused entrepreneurship and innovation. Entrepreneurs around the world believed that the Internet would develop magical scale economies as millions of users flocked to their websites. Online advertising is a ‘winner-takes-most’ market. The Internet has brought an almost unlimited ability to search the globe for the best products and services at the lowest prices.

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Mak, Vanessa. Legal Pluralism in European Contract Law. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198854487.001.0001.

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The relevance of contracting and self-regulation in consumer markets has increased rapidly in recent years, in particular in the platform economy. Online platforms provide opportunities for businesses and consumers to connect with strangers, often across borders, trading products, and services. In this new economy, platform operators create, apply, and enforce their own rules in their contractual relationships with users. This book examines the substance of these rules and the space for private governance beyond the reach of state regulation. It explores recent developments in lawmaking ‘beyond the state’ with case studies focusing on companies such as Airbnb and Amazon. The book asks how common values and objectives of EU law, such as consumer protection and contractual fairness, can be safeguarded when lawmaking shifts to a space outside the reach of state law.

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Odaba¸, Meltem, Thomas J. Holt und Ronald L. Breiger. Governance in Online Stolen Data Markets. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198794974.003.0005.

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We analyze the governance structure of online stolen data markets. As cybercriminal underground economies, stolen data markets are beyond the reach of state intervention, and yet they need form and regulation in order to function. While the illicit nature of the business brings risks to its participants, the online characteristics of these markets enable the participants to communicate easily, which is a crucial means of generating trust. We first identify stolen data markets in terms of their economic organization as two-sided markets, economic platforms with two distinct user groups that provide each other with network synergies. This characterization enables us to understand the role of the forum administrator as that of an intermediary, market creator, and market regulator. Then we clarify the role of communication networks and social structure in creating trust among buyers and sellers.

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van, José. Education. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0007.

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This chapter investigates how platformization is affecting the idea of education as a common good on both sides of the Atlantic. The growth of online educational platforms has been explosive, in both primary and higher education. Most of these educational platforms are corporately owned, propelled by algorithmic architectures and business models. They have quickly gained millions of users and are altering learning processes and teaching practices; they boost the distribution of online course material, hence impacting curriculums; they influence the administration of schools and universities; and, as some argue, they change the governance of (public) education as a whole. The chapter explores how, powered by the Big Five, these educational platforms are pushing a new concept of learning that questions values that are fundamental to publicly funded education: Bildung, a knowledge-based curriculum, autonomy for teachers, collective affordability, and education as a vehicle for socioeconomic equality.

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Laurvick, Steven. Oracular Marketing: How to Build an Evergreen, Predictive Online Marketing Platform for Your Business, Products and Services. AME LLC, 2014.

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Horn, Christian, Marcel Bogers und Alexander Brem*. Prediction Markets for Crowdsourcing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198816225.003.0012.

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Crowdsourcing is an increasingly important phenomenon that is fundamentally changing how companies create and capture value. There are still important questions with respect to how crowdsourcing works and can be applied in practice, especially in business practice. In this chapter, we focus on prediction markets as a mechanism and tool to tap into a crowd in the early stages of an innovation process. The act of opening up to external knowledge sources is also in line with the growing interest in open innovation. One example of a prediction market, a virtual stock market, is applied to open innovation through an online platform. We show that use of mechanisms of internal crowdsourcing with prediction markets can outperform use of external crowds.

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Stark, David, Hrsg. The Performance Complex. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198861669.001.0001.

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What’s valuable? Market competition provides one kind of answer. Competitions offer another. On one side, competition is an ongoing and seemingly endless process of pricings; on the other, competitions are discrete and bounded in time and location, with entry rules, judges, scores, and prizes. This book examines what happens when ever more activities in domains of everyday life are evaluated and experienced in terms of performance metrics. Unlike organized competitions, such systems are ceaseless and without formal entry. Instead of producing resolutions, their scorings create addictions. To understand these developments, this book explores discrete contests (architectural competitions, international music competitions, and world press photo competitions); shows how the continuous updating of rankings is both a device for navigating the social world and an engine of anxiety; and examines the production of such anxiety in settings ranging from the pedagogy of performance in business schools to struggling musicians coping with new performance metrics in online platforms. In the performance society, networks of observation—in which all are performing and keeping score—are entangled with a system of emotionally charged preoccupations with one’s positioning within the rankings. From the bedroom to the boardroom, pharmaceutical companies and management consultants promise enhanced performance. This assemblage of metrics, networks, and their attendant emotional pathologies is herein regarded as the performance complex.

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game,puzzle game,puzzle,childrens game,children,all type games,type,Games,Reborn,Gameplay,Free,Gamer,Game (Business Operation),Multiplayer,Online Game (Video Game Platform),Video Game (Industry),Operation (Game),Computer,Play,Videogames,Hitman Reborn,Action,juegos,jogos,friv,juegos de,games games,gamesgames,juegosjuegos,yepi,friv 1000,friv 100,gry friv,jeox,minecraft,didi games,cool math games,3dgames,androidgame,flashgames,playgame,fun,dress up games. worldwide: frivonline.biz, 2014.

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Buchteile zum Thema "Online business platforma"

Bensch, Stefan, und Markus Rager. „Cloud-Based Online Learning Platforms“. In Business Information Systems Workshops, 165–76. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-34228-8_16.

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Huang, Yu-Chun, und Shu-Yun Liu. „Virtual Reality Online Shopping (VROS) Platform“. In HCI in Business, Government and Organizations, 339–53. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50341-3_27.

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Konietzko, Jan, Nancy Bocken und Erik Jan Hultink. „Online Platforms and the Circular Economy“. In Palgrave Studies in Sustainable Business In Association with Future Earth, 435–50. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-97385-2_23.

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Fong, Michelle W. L. „China’s Online Peer-to-Peer (P2P) Lending Platforms“. In The Digitization of Business in China, 43–74. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-79048-0_2.

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Yu, Yuecheng, Karl R. Lang und Shulamith Gross. „Digital Inequality on Global Online Knowledge Exchange Platforms“. In Lecture Notes in Business Information Processing, 148–61. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39808-7_13.

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Gori, Paula, und Pier Luigi Parcu. „Postal Operators as “Ground Based” Online Platforms?“ In New Business and Regulatory Strategies in the Postal Sector, 1–14. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-02937-1_1.

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Smits, Roderik. „VOD Platforms in the Era of Online Availability“. In Gatekeeping in the Evolving Business of Independent Film Distribution, 147–70. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16896-4_7.

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Guo, Yimeei, Zhengzheng Fang, Zhou Yu und Yixuan Liu. „Legal Liability of Online Trade Platform Service Providers“. In Research on Selected China's Legal Issues of E-Business, 249–55. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44542-6_24.

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Buchinger, Uschi, Heritiana Ranaivoson und Pieter Ballon. „When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms“. In E-Business and Telecommunications, 126–41. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44788-8_8.

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Wang, Jiazhuo G., Hongwei Xu und Jun Ma. „The Business Model Analysis of Online Lending Platforms in China“. In Financing the Underfinanced, 87–107. Berlin, Heidelberg: Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-46525-7_3.

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Konferenzberichte zum Thema "Online business platforma"

Dumančić, Kosjenka. „THE EU REGULATORY ACTIVITIES IN THE AREA OF DIGITAL PLATFORMS AND SERVICES PROVISION“. In EU 2021 – The future of the EU in and after the pandemic. Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. http://dx.doi.org/10.25234/eclic/18347.

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New and innovative ways of service provisions based on digital platforms have changed the ways in which doing business, communicating and connecting providers to users in the EU Internal Market are shaped and transformed. Since the adoption of the Directive 2000/31/EC (the E-Commerce Directive) in 2000 digital services have gained market dominance, and this has become especially evident during the Covid-19 virus crisis when the importance of digital technologies in all aspects of modern life became prominent. It has clearly shown the dependency of the economy and the society on digital services highlighting both the benefits and the risks that stem from the current framework for the functioning of the services provided by the digital platforms regardless of whether they are defined as digital services or not. In the European Commission (EC) Communication “Shaping Europe’s Digital Future” the EC committed to update the horizontal rules that define the responsibilities and obligations of digital service providers, and online platforms in particular. Additionally, the European Parliament’s “Report on the Digital Services Act and fundamental rights issues posed” highlights the need for legal clarity of platforms and users, as well as respect for fundamental rights in the light of the rapid development of technology. According to the current data, the digital platforms account for over 10% of the EU's 45 million users. These platforms are subject not only to the specific obligations in controlling their own risks, but also to a new oversight structure. In 2020 the EC initiative was finalized by the “Proposal for a Regulation on a Single Market for Digital Service” which addresses the negative consequences arising from certain behaviours on platforms. Since the EU Internal market is impacted significantly by platforms that serve as intermediaries for business users to reach their customers, sometimes these companies assume control over the entire platform ecosystems, which in turn can grant them the opportunity to regulate certain relations. The controlling power comes from the practices that platform companies exercise and from using the data of the businesses and users operating on these platforms. This paper aims to analyse the current regulation on digital platforms and digital service provisions in the EU Internal Market and offer some conclusions on its possible impact on the market’s functioning especially in the times of the Covid-19 pandemic and subsequently.

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„Virtual Currency for Online Platforms - Business Model Implications“. In International Conference on e-Business. SCITEPRESS - Science and and Technology Publications, 2013. http://dx.doi.org/10.5220/0004506601960206.

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Lei, Tao, Junpeng Gong und Yujun Wen. „Online advertising demand-side platform business system design exploration“. In 2015 IEEE/ACIS 14th International Conference on Computer and Information Science (ICIS). IEEE, 2015. http://dx.doi.org/10.1109/icis.2015.7166650.

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Diacon, Liliana Daniela, Luminiţa Mirela Lăzărescu, Vasile Efros und Cristian Ciubotaru. „Virtual Tourism during the Pandemic. Comparative Study between Suceava and Maramureş Counties“. In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/47.

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The measures taken by the states of the world to limit the disease with the Sars Cov 2 virus imposed, in the first phase of the pandemic, numerous restrictions on mobility and physical distance, a situation that significantly changed the way tourism is carried out worldwide. In this context, some typologies of tourist activities were highlighted, which before the pandemic represented only a small segment of tourist flows and economic benefits. The natural areas with dispersed tourist objectives, with low population densities, the local villages, have entered the sphere of interest of some social categories of population that access the international tourism or the urban cultural areas. Virtual tourism has gained more and more ground, the circulation of tourist information in the online environment has intensified through photos showing the behavior of tourists in the circumstances of the pandemic. The study aims to measure, through a comparative and diachronic analysis (before and during the pandemic), the perception and representation of tourism through geocoded photography and assess how the attractiveness of tourist resources in two geographical areas (Suceava County and Maramures County) has changed. Among the existing web photo distribution platforms, we analyzed the geocoded photos on the Picasaweb platform, this platform being in direct contact with the web service and Google street viewing services, popular in Romania. The research aims at analyzing the photographic appearances of the localities from the two counties, Suceava and Maramures in the period February - August 2020. Research methods used: analysis of tourist areas, statistical recording of tourist flows during the pandemic, comparison of the two regions with the intensity of tourist traffic reflected in the attached photos online, cartographic method by presenting tourist information on territorial options. In conclusion, it is observed that the hostile period of the pandemic had a positive impact on the sustainability of tourism, especially of those territories that are of great interest and became overcrowded in the same period of previous years.

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Zhao, Shouxiang, und Ruixin Cao. „Study on online evaluation platform of property services“. In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5886934.

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Schade, Katrin, Marcus Hübscher und Tanja Korzer. „Smart Retail in Smart Cities: Best Practice Analysis of Local Online Platforms“. In International Conference on e-Business. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0006844901470157.

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Pradana, Mahir. „Determinants of Online Commerce Platform Analyzed with Website Quality Theory“. In 2016 Global Conference on Business, Management and Entrepreneurship. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/gcbme-16.2016.127.

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Nik Abdul Aziz, Fadhlan, Khairul Azni Abdul Hamid, Mazlina Matlasa, Muhammad Hasif Hasan, Deenitha Ambigai Supparamaniam, Marliana Omar und Intan Salwa Omar. „IG@P, Our Single Online Technology Crowdsourcing Platform“. In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21409-ms.

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Abstract This year has been a year of unprecedented and mounting challenges. While many had to dig deep and find ways to ride a tough economic climate, Innovation Gateway@PETRONAS (iG@P) found itself flourishing with many technology companies submitting their technology solutions to be evaluated, endorsed and included in iG@P Technology Catalog. At the end of 2019, there were 387 submissions. The number more than doubled to 824 at the end of 2020. iG@P is created to facilitate collaboration in the areas of technology and innovation for adoption and application, as well as accelerating pace in the deployment and replication of technology in PETRONAS. This paper discusses on the business pain points that iG@P has addressed and its corresponding technology value creation in cost savings, cost avoidance and cash generation.

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Fatmayanti, Nadya. „The Utilization of Instagram’s Advertising Platform to Develop an Online Business“. In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007323500110015.

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Berichte der Organisationen zum Thema "Online business platforma"

Carballo, Jerónimo, Marisol Rodriguez Chatruc, Catalina Salas Santa und Christian Volpe Martincus. Online Business Platforms and International Trade. Inter-American Development Bank, Juni 2020. http://dx.doi.org/10.18235/0002459.

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