Thematische Bibliographien / Online business platform

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Auswahl der wissenschaftlichen Literatur zum Thema „Online business platform“

Autor: Grafiati

Veröffentlicht am 28. Juni 2021

Zuletzt aktualisiert am 1. Februar 2022

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Zeitschriftenartikel zum Thema "Online business platform"

Skrypnyk, Denys, und Iryna Yurchak. „The Online Platform „eSchool““. Advances in Cyber-Physical Systems 6, Nr. 1 (23.01.2021): 63–69. http://dx.doi.org/10.23939/acps2021.01.063.

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The internet is a global network that is used in any industry. Large corporations have long used the electronic way of doing business. Due to the COVID-19 pandemic, more and more government and commercial structures are switching to online and, therefore, using the electronic circulation of documents and other important things for them. Educational institutions were the most unprepared for such changes, and therefore, they faced an acute question of how to transfer everything online. The purpose of the development is to design and implement a convenient, simple, and most importantly, fast accounting system for educational institutions, which can reflect the educational process in a convenient way, both for students/students and teachers/teachers.

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Neghină, Ramona-Alexandra, Valentin-Andrei Mănescu, Mihaela-Rodica Ganciu, Dragoș-Georgian Ilie und Gheorghe Militaru. „Online business networking experience research on ecommerce entrepreneurs“. Proceedings of the International Conference on Business Excellence 13, Nr. 1 (01.05.2019): 385–98. http://dx.doi.org/10.2478/picbe-2019-0034.

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Abstract In a globalized economy, marketing performance is needed in order to be competitive and also for being successful on the market. Currently entrepreneurs have access to a big variety of tools and also the increase of networking platforms can help ecommerce entrepreneurs to gather a lot of useful information and know-how for improving their businesses. Our main objective is to identify which are the most important needs of ecommerce entrepreneurs in order to communicate with other business owners activating in the ecommerce industry. The secondary objective is to identify what features an online networking platform should have, so it can become an important tool for growing the marketing performance of each member using the networking platform. The research was made using a focus group composed of 15 participants. All participants are business owners who manage at least one online store, selling goods in the local or international market for at least 3 years. The results of the qualitative research made, were that entrepreneurs who are trying to establish a new business partnership, use classical forms of communication, such as email, phone calls, meetings but they believe that online communication would be beneficial for their business because it can be less time consuming and more efficient for finding new business partners or relevant know-how. We discovered that entrepreneurs wish to learn from the practical experience of other business owners to improve the marketing performance through innovation and creativity. The research conducted has identified the key elements of a business networking platform for entrepreneurs. The main elements required include privacy, security, sharing relevant know-how and elements that can create an efficient collaborative environment. We also discovered that local entrepreneurs do not use or know a business networking platform that meets their demands and expectations for sustaining an effective business development.

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Alekseeva, N. S., und A. E. Druzhinin. „Assessing the Demand for Online Integration Platforms in the Real Estate Business“. Economics and Management 26, Nr. 1 (28.02.2020): 46–54. http://dx.doi.org/10.35854/1998-1627-2020-1-46-54.

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Examination of the real estate market shows that implementing innovations in this field is a very difficult task. This prompts the question of the necessity of digitalizing the real estate business and of the demand for online integration platforms in this field.Aim. The presented study aims to assess the demand for online integration platforms in the real estate business.Tasks. The authors compare the online integration platforms in the real estate market with the online integration platforms in the hospitality sector and the individual passenger transport market in terms of the share of user profits that integrators receive for their services on the online platform; compare the share of user profits that integrators receive for their services on the online platform with the equivalent indicator in various other global economic activities; assess the value of the services provided by an online integration platform using the methodology proposed by G. G. Azgaldov and N. N. Karpova.Methods. The data were acquired from public Internet sources and personal interviews with the directors of companies that represent or employ the services of online integration platforms in St. Petersburg. The interviews and work with Internet sources were conducted in November 2019.Results. An integrator in the real estate market receives a share of profits of their service users that is comparable to that of the integrators in the hospitality sector and the individual passenger transport market. The share of profits of a Russian integrator in the real estate market is significantly higher than that in such industries as entertainment, fashion, or sports. The value of an online integration platform can be defined as highly valuable, since the expected value of this indicator is 1.5 times higher than the maximum table value.Conclusions. The performed analysis shows a high demand for online integration platforms in the real estate business. Market participants are willing to pay for the ability to use new digital technologies.

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Izzati, Fathimah Fildzah. „‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work“. Journal of Indonesian Social Sciences and Humanities 10, Nr. 1 (30.06.2020): 35–46. http://dx.doi.org/10.14203/jissh.v10i1.157.

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This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

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Narendra, Asnurul Novia, Sri Kusuma Habsari und Deny Tri Ardianto. „The Existence of E-Commerce as a Form of Cultural Capital for Online Business Practitioners in Surakarta City“. International Journal of Multicultural and Multireligious Understanding 7, Nr. 11 (02.12.2020): 50. http://dx.doi.org/10.18415/ijmmu.v7i11.2123.

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The number of E-Commerce users in Indonesia is still very small when the number of internet users and online businesses in Indonesia has increase. The research was conducted in the city of Surakarta, which is based on the background of the city of Surakarta, which is one of the cities in Indonesia with a fairly large history of trade and trading practices. The use of netnographic studies with qualitative-descriptive methods with the aim of discovering the reasons for the small number of E-Commerce users in city of Surakarta and finding the meaning of E-Commerce as culture capital by online business practitioners in city of Surakarta in their online business practices. The votes of 108 online business practitioners in the city of Surakarta are used as primary research data obtained by filling in the google form questionnaire distributed by the snowball method. The study found that online media is actually the favorite online media for conducting online business practices in city of Surakarta. The combination of online social media platforms and online marketplace platforms is the favorite method chosen by most online business practitioners in Surakarta. The cultural capital owned by online businesses practitioners in Surakarta is not only an online platform, but also knowledge and relationships.

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Bennett, James, und Andrea Medrado. „The Business of Multi-Platform Public Service: Online and at a Profit“. Media International Australia 146, Nr. 1 (Februar 2013): 103–13. http://dx.doi.org/10.1177/1329878x1314600114.

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In this article, we explore the notion of hybrid public service media (PSM) in relation to two interconnected issues: economic and platform hybridity. We examine the creation of PSM content by privately owned, commercially driven independent production companies in the United Kingdom as a hybrid economic arrangement. In so doing, we ask not only whether public service can act as a motivation beyond profit for production cultures and business models, but also whether PSM can be created at a profit without compromising the fulfilment of public service values. In relation to platform hybridity, we study examples of interlinking public service content created, delivered and distributed across multiple platforms (as opposed to merely video-on-demand services). In particular, we are interested in how such multi-platform texts might fulfil public service, but also the way in which multi-platform content creation brings together digital and television production cultures to produce hybrid PSM business models and cultures.

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Chen, Chao Hua, und Che Cheng Yeh. „Study on Inventory Policies for the On-Line Shopping Company with Quick Response Service“. Applied Mechanics and Materials 411-414 (September 2013): 2251–57. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2251.

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Nowadays, large-scale B2C online shopping platforms tend to move toward a business model that is characterized by large product variety and small amounts. They also cooperate with professional warehouse management providers who offer inventory services to achieve the business goal of fast delivery to consumers. Due to the fact that the merchandise on online shopping platforms is usually sold on consignment, these businesses strive for inventory cost minimization, optimal use of storage space, and efficient inventory management based on differences between product supply and demand patterns. This study establishes an online shopping platform with quick response service capability by employing a systematic simulation method. The replenishment mechanism between the supplier and the platform warehouse is based on vendor-managed inventory methods. An optimal inventory management strategy is obtained through a simulation optimization method for the following three variables: product storage ratio, reorder points, and warehouse capacity. The research results of this study show that by controlling the product storage ratio at fixed warehouse capacity and reorder points, the backorder rate can be reduced from 22.06% to 13.01. If equal attention is paid to product storage ratio, reorder points, and warehouse capacity, the backorder rate can be decreased to 0 and the supply chain costs of the platform can be reduced as well. This clearly indicates that this storage control model provides optimal utilization of the available resources of the online shopping platform and an efficient utilization of storage space to reduce shortages and operational costs and achieve the business goal of quick service.

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Sudarti, Ken, und Annissa Aprilia Sari. „PERAN KEPERCAYAAN DAN SIKAP TERHADAP MOBILE SHOPPING UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG“. Fokus Ekonomi : Jurnal Ilmiah Ekonomi 15, Nr. 2 (01.12.2020): 307–19. http://dx.doi.org/10.34152/fe.15.2.307-319.

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The world has now entered the era of the Industrial Revolution 4.0, where in this era the world was colored by artificial intelligence (artificial intelligence), genetic engineering, nanotechnology, innovation, and changes that occurred rapidly had an impact on the economy, industry, government, and politics. Industry 4.0 is more likely to lead to business activities using digital platforms such as mobile shopping, e-commerce, marketplaces, and so on. The characteristic of online shopping is that it must be simple and fun, and with a very varied platform can increase its own trust in consumers to shop online. This study aims to develop the concept of a business platform that can affect the perceived usefulness and perceived enjoyment of the millennial generation in online shopping. This concept focuses on one's repurchase intention to do online shopping which is influenced by the existence of so many business platforms and provide different services. The population used is characteristic of the millennial generation in Central Java. This sampling technique using purposive sampling method. The samples used amounted to more than 100 millennials in Central Java, and who frequently use business platforms/applications in online shopping. Data analysis techniques using regression with SPSS

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Yadav, Priyanka D. „Attracting Small Businesses to Come Online and Promoting Them to Increase Their Business Growth During the COVID-19 Pandemic“. International Journal for Research in Applied Science and Engineering Technology 9, Nr. VI (30.06.2021): 3422–26. http://dx.doi.org/10.22214/ijraset.2021.35760.

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The COVID-19 pandemic has a major impact on small businesses/stores and compelled them to come online, but they can’t afford their own website and also the existing system simply facilitates them to grow however doesn't enable them to show their presence/existence on their platforms. So, we have come up with an e-commerce platform that will help local stores to make their existence online as a separate e-shop which will allow them to keep their shop open 24/7. Ultimately, providing plenty of opportunities to small and local businesses including the benefits of the current ecosystem of e-commerce. Furthermore, the platform will deliver a great user experience to the users and also the benefits of the most recent technologies like machine learning.

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Yang, Dongsheng, und Minghui Xu. „Information-sharing strategy for online platform: the impact of suppliers’ price and advertising competition“. Journal of Contemporary Marketing Science 3, Nr. 3 (12.10.2020): 365–84. http://dx.doi.org/10.1108/jcmars-08-2020-0032.

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PurposeIn recent years, with the rapid development of the Internet and e-commerce, the online retail business has grown rapidly. E-commerce platforms can track different click data to understand consumer behavior and demand preferences, so as to make better demand forecasts, and strategically share this information with upstream suppliers. When the platform charges a certain fee for the shared data, the suppliers face the question of whether to purchase demand information. This article aims to analyze the influence of price competition and advertising competition on the suppliers' decisions to purchase information and the online platform for data pricing.Design/methodology/approachBy using static game with incomplete information, this paper explores information-sharing strategies of an online platform with two competitive brand suppliers. The authors use Nash game to analyze the suppliers' purchasing information decision and then obtain the optimal information price of the online platform with information-sharing contract.FindingsThis paper shows that demand information sharing benefits both the platform and the suppliers. Without information contracts, the online platform is willing to share demand information with at least one supplier. Especially, when the consumer's sensitivity to advertising is larger and the commission fee charged by the online platform is small, the online platforms will share information with only one supplier. Based on the game outcomes between the suppliers, two pricing strategies for information are proposed under which at least one supplier purchases information. If the consumers are less (more) sensitive to advertising competition, pricing strategy of the online platform induces both suppliers (only one supplier) to purchase information.Originality/valueAt present, most of the information-sharing articles are based on the traditional purchase and sale mode. Based on the background of e-commerce, this paper examines the online platform's information-sharing strategies, which has certain innovation. In addition, the results show that the information-sharing strategy of the online platform is affected by both the price and advertising competitiveness, which provides a new expansion and supplement for the information-sharing literature.

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Dissertationen zum Thema "Online business platform"

Wu, Jiawei, und Fenghu Chen. „Knowing more about people ordering food online: based on Eleme platform“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38205.

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Wang, Shuting. „THREE ESSAYS ON RISKS OF ONLINE PLATFORM INFORMATION SYSTEMS“. Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/572541.

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Business Administration/Management Information Systems
Ph.D.
In the past decade, a fundamental research topic in the information systems (IS) discipline has been to examine the value of online platforms on businesses, society, and consumers, notably in the form of improved efficiency in information sharing, consumer engagement, and increased sales. However, the risks rooted in online platforms may cannibalize the value created, which have received limited attention in the literature and practice. In my dissertation, I attempt to fill this gap in the literature by providing a comprehensive analysis of the risks of online platforms from the angle of these three main entities in the ecosystem with three separate yet related essays. The first essay focuses on the risks for businesses that leverage social media platforms, and assesses how their posting on social media fan pages affects consumers’ decision to purchase and unfollow from the firms. The second essay focuses on the risks of fake news on social media and how social media platforms may use identity verification to reduce online anonymity and combat this increasingly critical social problem. The third essay focuses on estimating the risks of using monetary incentives to motivate consumers to write online product reviews, and examines how such strategy may affect product sales. Our studies have theoretical and practical implications for designing effective online platform information systems.
Temple University--Theses

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Řehoř, Pavel. „Podnikatelský plán online platformy propojující ekonomické komerční subjekty na českém trhu“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442911.

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The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.

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Alba, Begazo Nadia Alejandra, Pérez Santiago Alonzo Barrios, Angeles Olga Alexandra Blanco, Ruiz Angela Maria Ganoza und Velasco Cristian Noe Huamantupa. „Plataforma web de rifas online: Rifus“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651771.

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En la actualidad los consumidores enfrentan problemáticas al adquirir un bien o servicio, ya sea por problemas con la disponibilidad de dinero, tiempo o algún otro tipo de limitante. Asimismo, al enfocar esta escena en el panorama digital, las variables antes descritas se mantienen, añadiendo la desconfianza a la lista. Por tal motivo, este trabajo de investigación plantea una nueva forma de adquirir bienes y servicios, de una manera novedosa que pretende eliminar las negativas mencionadas anteriormente. Esta iniciativa será llevada cabo mediante la implementación de una plataforma llamada Rifus que digitalice, casi en su totalidad, el proceso de venta de rifas. Esta se llevará a cabo mediante la adquisición de productos llamativos para el público en general y se venderá una cantidad previamente establecida de tickets virtuales para que el usuario pueda participar por ganar el producto de su agrado. Para poder conocer los atributos que el usuario valora al actuar en este entorno se realizaron investigaciones que permitieron moldear Rifus de acuerdo con lo que los usuarios consideraban pertinente. Algunas de estas fueron las motivaciones que tienen los usuarios para participar en ese tipo de sorteos, los productos por los que prefieren participar, entre otros. Finalmente, para poder conocer la viabilidad de Rifus se utilizaron diferentes indicadores financieros como el VAN y la TIR que respaldan que es rentable. Asimismo, mediante las encuestas ya mencionadas se pudo conocer la opinión de los entrevistados sobre el proyecto y se validó que la propuesta de valor es de su agrado.
Currently, people suffer from problems when they want to acquire a good or service, whether due to problems with the availability of money, time or some other type of limitation. Also, by focusing this scene on the digital landscape, the variables described above could be added, adding distrust to the list. For this reason, this research paper proposes a new way of acquiring goods and services, in a novel way that aims to eliminate the previously required refusals. This initiative will be carried out by implementing a website called Rifus that digitizes, almost entirely, the raffle sale process. This initiative will be carried out by acquiring flashy products for the general public and a previously established amount of virtual tickets will be sold so that the user can participate to win the product of their choice. In order to know the attributes that the user values in acting in this environment, research that allows Rifus to be molded according to what users consider relevant is investigated. Some of these were the motivations that users have to participate in this type of society, the products for which they prefer to participate, among others. Finally, in order to know the viability of Rifus, different financial indicators will be used, such as the NPV and the IRR that support that it is profitable. In the same way, through the surveys and the results, the opinion of the interviewees on the business model was known and the value proposal was endorsed by them.
Trabajo de investigación

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Xie, Yanghui S. M. Massachusetts Institute of Technology. „Business plan of an online social commerce platform for the middle-aged and the elderly in China“. Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98988.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 49-54).
This thesis is a business plan for creating an online social commerce platform, Second Life, for the middle-aged and the elderly in China. There is a huge and growing middle-aged and elderly population in China. A large portion of this population faces some social and economic issues, such as loneliness and low pension income. This thesis proposes to address these issues by building an online community tailored for the middle-aged people and the elderly in China. On this platform, users can have active online social activities to reduce the sense of loneliness and to enable peer-to-peer help. At the same time, the platform will also serve as an online marketplace for seniors to show and monetize their skills, knowledge or other resources. To examine the feasibility of Second Life and to get ready to make Second Life happen, this business plan covers the following areas. First of all, it articulates the business idea and strategic goal. Then, the business environment is examined through PEST (political, economic, social and technological factors) analysis to understand the opportunities and threats posed to Second Life. Next, product design guidelines are discussed through observation and literature review. Then, the initial business model is introduced. The beachhead market is identified and the competitive landscape is examined through the lens of Michael Porter's Five Forces. Later, sales and marketing strategies, approaches and a three-step sales and marketing plan are mapped out. Next, the management team is introduced. And finally, financial performance over four years is projected and the key assumptions are pointed out.
by Yanghui Xie.
S.M. in Management Research

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Witter, Jan-Moritz, und Thomas Sabathier. „Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces“. Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35788.

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Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. This might be due to the high complexity and reciprocity of their value creation which however needs to be in order to apply any marketing and branding strategies. Purpose: Therefore, the purpose is to understand and clarify the value creation processes of two-sided online marketplaces and develop branding theory based on the findings thereof. Method: Within this thesis we conducted qualitative research. The study is built on semi-structured interviews with 15 respondents that have used various two-sided online marketplaces either as sellers and buyers. Conclusion: In order to understand the various variables of two-sided online marketplaces business model, we have identified, conceptualized and extended an integrative model to manage and brand their value. With the knowledge resulting from our literature review we built a model illustrating all pillars which influence value creation and thus brand perception and extended this model with the results of our own research. We have identified that while user behavior and preferences generally remain heterogeneous, commonalities such as social influences and convenience stick out most often for both user sides. Both pillars have barely been covered by research, which solely focused on network effects, price allocation and trust.

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Sousa, Tiago de Matos Almeida e. „Plano de negócios de uma plataforma de e-recruitment“. Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12309.

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Mestrado em Ciências Empresariais
Para Chwolka & Raith (2011), um plano de negócios, permite ao empreendedor avaliar a oportunidade antes de tomar a decisão de entrar no mercado. É mesmo esse o objetivo deste trabalho final de mestrado, ou seja, a realização de um plano de negócios de raiz de uma plataforma de recrutamento online, a id.jobs, de forma a conseguir perceber a viabilidade económico-financeira e do conceito do projeto. A plataforma web pretende facilitar o encontro de interesses entre uma empresa e um profissional, tornando o recrutamento mais simples, rápido e personalizado. Relativamente à metodologia deste plano de negócios, utilizou-se o modelo de organização de Harvard (2007) e acrescentou-se a análise de sensibilidade da metodologia da consultora Ernst & Young (2001). Para enriquecer o trabalho, realizaram-se dois inquéritos, um ao público em geral e outro a empresas. Este projeto demonstrou ser financeiramente viável, apresentando um período de recuperação do investimento de cerca de três anos.
For Chwolka & Raith (2011), a business plan allows the entrepreneur to assess the opportunity before decide entering a market. The purpose of this master final dissertation is to conduct a business plan for an online-recruitment platform, id.jobs, to discover its economic and financial viability as well as the viability of its concept. The web platform aims to match the interests between a company and workforce, making recruitment simpler, faster and customized. Regarding the methodologies of business plans, was used Harvard (2007) and added sensitivity analysis from Ernst & Young (2001). To enrich the work, were conducted two surveys: one concerning the general public and other regarding the companies. This project proved to be financially viable, with a payback period of about three years.

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Chauca, León Miguel Enrique, García Manuel Adrian Herrera, Arashiro Ariana Alessandra Navarro, Arenas Gabriel Alejandro Leyva und Lazo Iana Marie Velásquez. „Modelo de negocio Jelmi: Plataforma de cursos universitarios online“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657228.

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El presente trabajo de investigación tiene como objetivo identificar una solución para los alumnos que tienen poco tiempo para estudiar. El proyecto refleja un modelo de negocio on demand, ya que se basa en un servicio que es solicitado cuando el cliente lo necesita. Se estudiará la posibilidad de crear una academia virtual que ofrezca clases con disponibilidad inmediata gracias a las sesiones grabadas, aunque los usuarios también pueden pedir clases en vivo. El desarrollo de la investigación parte del estudio de la identificación de una necesidad personal, buscando mejorar un servicio ya conocido. Por ello, se realizaron entrevistas lo que permitió conocer mejor la situación de los alumnos. Luego, se presentó un planteamiento del proyecto analizando las maneras más viables de llegar al consumidor estableciendo dos segmentos así se podría llegar tanto a estudiantes con necesidad de asistencia como personas calificadas de brindar asesorías. Por consiguiente, se preparó los canales y los medios de llegada a los dos públicos objetivos para proceder a vender y cumplir las metas previamente formuladas con la finalidad de adaptarse al mercado. Se analizó el comportamiento de los clientes para poder crear y analizar una proyección de ventas. La rentabilidad del proyecto demostraría si la academia es rentable o no, por lo que la finalidad del estudio se basa en resultados financieros que con el objetivo de llevar esta idea de negocio a un contexto real y analizar su viabilidad.
The present research work aims to identify a solution for students who have little time to study. The project reflects an on-demand business model, since it is based on a service that is requested when the client needs it. The possibility of creating a virtual academy that offers classes with immediate availability thanks to the recorded sessions will be studied, although users can also request live lectures. The development of the research starts from the study of the identification of a personal need, seeking to improve an already known service. For this reason, interviews were conducted which allowed us to better understand the situation of the students. Then, an approach to the project was presented, analyzing the most viable ways to reach the consumer, establishing two segments so that both students in need of assistance and people qualified to provide advice could be reached. Consequently, the channels and means of reaching the two target audiences were prepared to proceed to sell and meet the previously formulated goals in order to adapt to the market. Customer behavior was analyzed in order to create and analyze a sales projection. The profitability of the project would demonstrate whether the academy is profitable or not, so the purpose of the study is based on financial results with the aim of taking this business idea to a real context and analyzing its viability.
Trabajo de investigación

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Chapa, Siqueiros Miguel Angel, Rivadeneyra José Manuel Paipay, Quinto Jonathan Jofrey Ladera, Melo Anselmo Isaac Moscoso und Muñoz John André Roque. „QUICKJOB“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655303.

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Desde hace unos años atrás, se observa un incremento de los servicios ofrecidos por internet o plataformas online, originado por la preferencia de los consumidores de recibir dichos servicios a domicilio, con el fin de mantener más horas de descanso u ocio en el hogar; o para cubrir otras necesidades. En lo que va del año 2020 el brote de nuevo coronavirus provocó un aislamiento social, que obligando a la población a recurrir a otros canales para abastecerse y satisfacer sus necesidades. Consecuentemente, los canales digitales fuero los que más se acondicionaron a dicha necesidad. El presente proyecto, QuickJob, nace exactamente para cubrir múltiples necesidades que son básicas y comunes en el hogar, pero ofrecidas desde una misma plataforma, de fácil acceso, segura y calificable por el consumidor. Asimismo, los servicios ofrecidos por terceros generarían ingresos adicionales a los interesados en ofrecerlos. Esta visión de negocio, donde, intereses y necesidades se interrelacionan entre sí, bajo una misma plataforma, capaz de ubicar a proveedores y clientes en una radio de acción cercano a sus hogares, es lo que hace atractivo el negocio; ya que, valora una de las necesidades más prioritarias para las personas, que es el tiempo. Uno de los aspectos que impulsará y fidelizará a los clientes es el servicio de calidad, por el cual se calificará a nuestros proveedores; y así mantener altos niveles de calidad del servicio para ser identificados y recomendados por los mismos clientes; los cuales podrán comentar y valorar cada uno de los servicios que utilizan. QuickJob se presenta como un negocio que va más allá de una simpe plataforma online, ya que generará una inclusión laboral para personas con intereses de ofrecer sus servicios con eficiencia en el trabajo y optimización de recursos.
Since a few years ago, there has been an increase in the services offered by the internet or online platforms, because of consumers' preference to receive said services at home, in order to maintain more hours of rest or leisure at home; or to cover other needs. So far in 2020, the outbreak of the new coronavirus caused social isolation, forcing the population to turn to other channels to supply themselves and meet their needs. Consequently, digital channels were the ones that most adapted to this need. This project, QuickJob, was born exactly to cover multiple needs that are basic and common in the home, but offered from the same platform, easily accessible, safe and qualifiable by the consumer. Likewise, the services offered by third parties would generate additional income to those interested in offering them. This business vision where interests and needs are interrelated, under the same platform, capable of locating suppliers and customers in a radius of action close to their homes, is what makes the business attractive; since it values one of the highest priority needs for people, which is time. One of the aspects that will promote and retain customers is the quality service, by which our suppliers will be rated; and thus maintain high levels of quality of service to be identified and recommended by the clients themselves; which will be able to comment and evaluate each one of the services they use.
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Acori, Dávila Yasmina Lissete, Valdivia Maria Pia Bustinza, Torres Felix Martin Diaz, Alvarado Jazmín Andrea Quispe und Cadenillas Milagros María Zárate. „Proyecto TUtutor“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655174.

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El presente proyecto se ha realizado para analizar la viabilidad y escalabilidad de ejecución de un modelo de negocio llamado, “TUtutor”. TUtutor es una plataforma virtual en la que alumnos que estén cursando el nivel primario podrán tener clases personalizadas. Dicha plataforma los conecta con tutores universitarios con experiencia en la materia de matemática y que también buscan obtener un ingreso adicional. Los tutores tendrán la principal función de desarrollar una metodología que se acomode a la comprensión adecuada del curso donde el alumno presente dificultades. Este proyecto nació a partir de la coyuntura actual que se está atravesando a nivel mundial. La pandemia ha obligado a muchos países a adecuarse a una nueva realidad. Sin embargo, en el proceso de transición surgieron deficiencias que requieren soluciones inmediatas. En este caso, la educación ha sido un sector muy perjudicado ya que, en el Perú, la mayoría de los colegios, tanto particulares como nacionales, no estaban 100% listos para asumir el cambio total a la metodología remota. Esta medida obligatoria ha acelerado todas las operaciones de las escuelas con la finalidad de que puedan seguir con sus sesiones de manera virtual. No obstante, se han presentado problemas en el rendimiento académico de los alumnos tras este cambio. Por lo cual, es donde necesitan de un mayor refuerzo y asesoramiento personal en la materia de mayor dificultad.
This project will analyze the viability and scalability of the creation of a business named “TUtutor”. TUtutor is a virtual platform where university students with skills in mathematics, and who are interest in earning an additional income, may connect with elementary school students and act as tutors through personalized classes. These university students will develop a methodology that would adapt these courses experiencing difficulty with teaching their students in the online learning environment as their function. This project was created based on the current situation we are facing around the world. The pandemic has forced many countries to adapt a new reality that in-class lessons struggle to adapt to the challenges of online learning. During the transition process, deficiencies in such classes have surged that require immediate solutions. In this case, the education sector in Peru has been highly affected because the majority of the two kinds of schools, public and private, where not fully prepared to perform the change from in-person classes to the remote methodology. This mandatory measure caused all school operations to quickly adapt and make all classes virtual. However, due to the quick changes, the academic performance of children has suffered. Therefore, schools need major reinforcement and personal counseling from their students.
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Bücher zum Thema "Online business platform"

van, José. Platform Mechanisms. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0003.

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The second chapter discusses how platforms introduce new mechanisms to social interaction through the mutual articulation of platform technologies, economic models, and user practices. The mechanism of “datafication” refers to the ability of networked platforms to render into data many aspects of the world that have never been quantified before. Datafication revolves around the capturing and circulation of data. “Commodification” concerns the transformation of online and offline objects, activities, emotions, and ideas into tradable commodities. It involves the development of multisided markets and new business models. Finally, the mechanism of “selection” is about the curation of most relevant topics, terms, actors, objects, offers, services, etc. It takes shape through personalization, trends and reputations, and moderation practices. Understanding the platform society requires a thorough analysis of the ecosystem’s mechanisms and the constantly evolving techno-commercial and sociocultural practices through which they take shape.

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Laurvick, Steven. Oracular Marketing: How to Build an Evergreen, Predictive Online Marketing Platform for Your Business, Products and Services. AME LLC, 2014.

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Cusumano, Michael A., und Andreas Goeldi. New Businesses and New Business Models. Herausgegeben von William H. Dutton. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199589074.013.0012.

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This chapter shows one of the most significant issues facing old and new businesses in the digital age – the development of new business models – and determines a wide range of business models enabled by new platforms for computing and communications over the Internet. It reviews the general impact of the Internet on firm-level strategy (how to compete in particular markets) and business models (how to generate revenues and profits), and then describes how the Internet has caused entrepreneurship and innovation. Entrepreneurs around the world believed that the Internet would develop magical scale economies as millions of users flocked to their websites. Online advertising is a ‘winner-takes-most’ market. The Internet has brought an almost unlimited ability to search the globe for the best products and services at the lowest prices.

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Mak, Vanessa. Legal Pluralism in European Contract Law. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198854487.001.0001.

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The relevance of contracting and self-regulation in consumer markets has increased rapidly in recent years, in particular in the platform economy. Online platforms provide opportunities for businesses and consumers to connect with strangers, often across borders, trading products, and services. In this new economy, platform operators create, apply, and enforce their own rules in their contractual relationships with users. This book examines the substance of these rules and the space for private governance beyond the reach of state regulation. It explores recent developments in lawmaking ‘beyond the state’ with case studies focusing on companies such as Airbnb and Amazon. The book asks how common values and objectives of EU law, such as consumer protection and contractual fairness, can be safeguarded when lawmaking shifts to a space outside the reach of state law.

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Horn, Christian, Marcel Bogers und Alexander Brem*. Prediction Markets for Crowdsourcing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198816225.003.0012.

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Crowdsourcing is an increasingly important phenomenon that is fundamentally changing how companies create and capture value. There are still important questions with respect to how crowdsourcing works and can be applied in practice, especially in business practice. In this chapter, we focus on prediction markets as a mechanism and tool to tap into a crowd in the early stages of an innovation process. The act of opening up to external knowledge sources is also in line with the growing interest in open innovation. One example of a prediction market, a virtual stock market, is applied to open innovation through an online platform. We show that use of mechanisms of internal crowdsourcing with prediction markets can outperform use of external crowds.

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Odaba¸, Meltem, Thomas J. Holt und Ronald L. Breiger. Governance in Online Stolen Data Markets. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198794974.003.0005.

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We analyze the governance structure of online stolen data markets. As cybercriminal underground economies, stolen data markets are beyond the reach of state intervention, and yet they need form and regulation in order to function. While the illicit nature of the business brings risks to its participants, the online characteristics of these markets enable the participants to communicate easily, which is a crucial means of generating trust. We first identify stolen data markets in terms of their economic organization as two-sided markets, economic platforms with two distinct user groups that provide each other with network synergies. This characterization enables us to understand the role of the forum administrator as that of an intermediary, market creator, and market regulator. Then we clarify the role of communication networks and social structure in creating trust among buyers and sellers.

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van, José. Education. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190889760.003.0007.

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This chapter investigates how platformization is affecting the idea of education as a common good on both sides of the Atlantic. The growth of online educational platforms has been explosive, in both primary and higher education. Most of these educational platforms are corporately owned, propelled by algorithmic architectures and business models. They have quickly gained millions of users and are altering learning processes and teaching practices; they boost the distribution of online course material, hence impacting curriculums; they influence the administration of schools and universities; and, as some argue, they change the governance of (public) education as a whole. The chapter explores how, powered by the Big Five, these educational platforms are pushing a new concept of learning that questions values that are fundamental to publicly funded education: Bildung, a knowledge-based curriculum, autonomy for teachers, collective affordability, and education as a vehicle for socioeconomic equality.

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Stark, David, Hrsg. The Performance Complex. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198861669.001.0001.

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What’s valuable? Market competition provides one kind of answer. Competitions offer another. On one side, competition is an ongoing and seemingly endless process of pricings; on the other, competitions are discrete and bounded in time and location, with entry rules, judges, scores, and prizes. This book examines what happens when ever more activities in domains of everyday life are evaluated and experienced in terms of performance metrics. Unlike organized competitions, such systems are ceaseless and without formal entry. Instead of producing resolutions, their scorings create addictions. To understand these developments, this book explores discrete contests (architectural competitions, international music competitions, and world press photo competitions); shows how the continuous updating of rankings is both a device for navigating the social world and an engine of anxiety; and examines the production of such anxiety in settings ranging from the pedagogy of performance in business schools to struggling musicians coping with new performance metrics in online platforms. In the performance society, networks of observation—in which all are performing and keeping score—are entangled with a system of emotionally charged preoccupations with one’s positioning within the rankings. From the bedroom to the boardroom, pharmaceutical companies and management consultants promise enhanced performance. This assemblage of metrics, networks, and their attendant emotional pathologies is herein regarded as the performance complex.

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Buchteile zum Thema "Online business platform"

Huang, Yu-Chun, und Shu-Yun Liu. „Virtual Reality Online Shopping (VROS) Platform“. In HCI in Business, Government and Organizations, 339–53. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50341-3_27.

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Guo, Yimeei, Zhengzheng Fang, Zhou Yu und Yixuan Liu. „Legal Liability of Online Trade Platform Service Providers“. In Research on Selected China's Legal Issues of E-Business, 249–55. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44542-6_24.

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Buerger, Benjamin, Andreas Mladenow, Niina Maarit Novak und Christine Strauss. „Equity Crowdfunding: Quality Signals for Online-Platform Projects and Supporters’ Motivations“. In Lecture Notes in Business Information Processing, 109–19. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99040-8_9.

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Wang, Yajie, Xing Fang und Ying Luo. „Design Research on Customized Online Education Platform Catering to Business Demands“. In HCI International 2018 – Posters' Extended Abstracts, 124–30. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92285-0_18.

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Betchoo, Nirmal Kumar. „Conceptualising an Online Resource Platform for Business Students at Université des Mascareignes“. In Advances in Intelligent Systems and Computing, 21–31. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-3338-5_3.

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Suerdem, Ahmet, und Muge Gizem Bicakci Akalin. „Using Conjoint Analysis to Determine the Requirements of Different Users for Designing Online Solution Tools: Job Matching Platform“. In Eurasian Studies in Business and Economics, 239–52. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15880-8_19.

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Ammar, Olfa, und Imen Trabelsi Trigui. „Capturing Leading Factors Contributing to Consumer Engagement in Online Packaging Co-design Platform: A Focus Group Study and a Research Model Proposal“. In Lecture Notes in Business Information Processing, 64–82. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62737-3_6.

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Bensch, Stefan, und Markus Rager. „Cloud-Based Online Learning Platforms“. In Business Information Systems Workshops, 165–76. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-34228-8_16.

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Konietzko, Jan, Nancy Bocken und Erik Jan Hultink. „Online Platforms and the Circular Economy“. In Palgrave Studies in Sustainable Business In Association with Future Earth, 435–50. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-97385-2_23.

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Fong, Michelle W. L. „China’s Online Peer-to-Peer (P2P) Lending Platforms“. In The Digitization of Business in China, 43–74. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-79048-0_2.

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Konferenzberichte zum Thema "Online business platform"

Lei, Tao, Junpeng Gong und Yujun Wen. „Online advertising demand-side platform business system design exploration“. In 2015 IEEE/ACIS 14th International Conference on Computer and Information Science (ICIS). IEEE, 2015. http://dx.doi.org/10.1109/icis.2015.7166650.

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Zhao, Shouxiang, und Ruixin Cao. „Study on online evaluation platform of property services“. In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5886934.

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Pradana, Mahir. „Determinants of Online Commerce Platform Analyzed with Website Quality Theory“. In 2016 Global Conference on Business, Management and Entrepreneurship. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/gcbme-16.2016.127.

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Parmariza, Yennida. „Online Consumers’ Buying Behavior Perspective on Instagram Platform“. In Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200205.039.

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Güsken, Sarah Ranjana. „EXPANDING TO ONLINE PLATFORM BUSINESS MODELS FOR GROCERY RETAILERS – INSIGHTS FROM CASE STUDIES“. In 8th Business & Management Conference, Venice. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/bmc.2018.008.005.

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Fatmayanti, Nadya. „The Utilization of Instagram’s Advertising Platform to Develop an Online Business“. In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007323500110015.

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Rahayu, Meika. „Model of Online-Teaching Platform Use in Higher Education Business School“. In Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-10-2018.2289209.

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Nasrullah und Sinta Amalia. „The Urgency of Regulating Taxation on Online Business in Instagram Platform“. In The 2nd International Conference of Law, Government and Social Justice (ICOLGAS 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201209.278.

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Yan Zhao, Ming Du, Jiajin Le und Yongming Guo. „Research on the Intelligent Online Trading Platform Based on J2EE“. In 2008 International Seminar on Business and Information Management (ISBIM 2008). IEEE, 2008. http://dx.doi.org/10.1109/isbim.2008.240.

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Abdullah, Siti Intan Nurdiana Wong, Phuah Kit Teng, Bernard Lim Jit Heng und Liu Ying. „Instilling Trust Among China’s Online Customers On E-Commerce Platform“. In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.160.

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Berichte der Organisationen zum Thema "Online business platform"

Carballo, Jerónimo, Marisol Rodriguez Chatruc, Catalina Salas Santa und Christian Volpe Martincus. Online Business Platforms and International Trade. Inter-American Development Bank, Juni 2020. http://dx.doi.org/10.18235/0002459.

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