Auswahl der wissenschaftlichen Literatur zum Thema „Not-for-profit sector marketing“
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Zeitschriftenartikel zum Thema "Not-for-profit sector marketing":
Smith, Gareth, und Jim Saker. „DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR“. Library Management 13, Nr. 4 (April 1992): 6–21. http://dx.doi.org/10.1108/01435129210016618.
Paden, Nita, M. David Albritton, Jennie Mitchell und Douglas Staples. „The March of Dimes: branding in the not-for-profit sector“. CASE Journal 13, Nr. 3 (02.05.2017): 377–413. http://dx.doi.org/10.1108/tcj-10-2015-0063.
Morris, Michael H., und Mary L. Joyce. „On the Measurement of Entrepreneurial Behavior in Not-For-Profit Organizations: Implications for Social Marketing“. Social Marketing Quarterly 4, Nr. 4 (Dezember 1998): 93–104. http://dx.doi.org/10.1080/15245004.1998.9961027.
Wickham, Mark, Kim Lehman und Linda French. „Communicating marketing priorities in the not-for-profit sector: A content analysis of Australian state-museums’ annual reports“. Corporate Ownership and Control 12, Nr. 2 (2015): 318–28. http://dx.doi.org/10.22495/cocv12i2c2p6.
Conway, Tony. „Strategy versus tactics in the not-for-profit sector: A role for relationship marketing?“ International Journal of Nonprofit and Voluntary Sector Marketing 2, Nr. 1 (Januar 1997): 42–51. http://dx.doi.org/10.1002/nvsm.6090020106.
Rees, Patricia L. „Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View“. Service Industries Journal 18, Nr. 1 (Januar 1998): 113–31. http://dx.doi.org/10.1080/02642069800000007.
Naidoo, Vik, und Terry Wu. „Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities“. Journal of Business & Industrial Marketing 29, Nr. 6 (30.06.2014): 546–58. http://dx.doi.org/10.1108/jbim-07-2013-0153.
Bakhru, Anjali. „A contingency approach to reward strategy in the UK not-for-profit sector“. International Journal of Nonprofit and Voluntary Sector Marketing 5, Nr. 4 (November 2000): 303–17. http://dx.doi.org/10.1002/nvsm.122.
MacMillan, Keith, Kevin Money, Arthur Money und Steve Downing. „Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory“. Journal of Business Research 58, Nr. 6 (Juni 2005): 806–18. http://dx.doi.org/10.1016/j.jbusres.2003.08.008.
Rosnerova, Zuzana, und Dagmar Hraskova. „The Application and Importance of Marketing and its Tools in the Conditions of Non-profit Organizations on a Global Scale“. SHS Web of Conferences 92 (2021): 02055. http://dx.doi.org/10.1051/shsconf/20219202055.
Dissertationen zum Thema "Not-for-profit sector marketing":
Conway, A. „Relationship marketing in the not-for-profit sector : the key to a strategic marketing focus? : the case of the subsidised arts“. Thesis, University of Salford, 2003. http://usir.salford.ac.uk/14730/.
Bücher zum Thema "Not-for-profit sector marketing":
Evans, Margaret Kinnell. Marketing in the not-for-profit sector. Oxford: Butterworth-Heinemann, 1997.
Maple, Peter. Marketing Strategy (Fundraising). Directory of Social Change, 2003.
Buchteile zum Thema "Not-for-profit sector marketing":
Kirchner, Theresa, Linda Golden und Patrick Brockett. „Measuring Efficiency of Not-For-Profit Marketing, Development, and Operations Resource Usage in the Performing Arts Sector: An Abstract“. In Marketing Transformation: Marketing Practice in an Ever Changing World, 315–16. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_95.
Bennett, Roger. „Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in the UK“. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 29. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_8.
Hillenbrand, Carola, Steve Downing, Arthur Money und Kevin Money. „Relationship marketing and the not-for-profit sector“. In The Routledge Companion to Nonprofit Marketing, 28–48. Routledge, 2007. http://dx.doi.org/10.4324/9780203936023.ch2.
Scott, Carol. „Heritage Marketing in the Not-for-Profit Sector: The Case for Branding“. In Archaeological Displays and the Public, 115–24. Routledge, 2016. http://dx.doi.org/10.4324/9781315434575-8.
„Relationship marketing and the not-for-profit sector: An extension and application of the commitment–trust theory“. In The Routledge Companion to Nonprofit Marketing, 47–69. Routledge, 2007. http://dx.doi.org/10.4324/9780203936023-9.
Hirogaki, Mitsunori. „CSV Activities in the Japanese Retail Sector“. In Advances in Marketing, Customer Relationship Management, and E-Services, 39–56. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8270-0.ch003.
Hume, Craig, und Margee Hume. „Augmenting Transcultural Diffusion through Knowledge Management“. In Handbook of Research on Effective Marketing in Contemporary Globalism, 104–27. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch006.
„Strategic marketing for the public and the not-for-profit sectors“. In The Strategic Planning Process, 334–74. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2017. |: Routledge, 2016. http://dx.doi.org/10.4324/9781315754123-18.
Medhekar, Anita. „The Role of Social Media for Knowledge Dissemination in Medical Tourism“. In Harnessing Social Media as a Knowledge Management Tool, 25–54. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0495-5.ch002.
Ates, Ozgur. „Integration of Syrian Refugees in Turkey“. In Advances in Educational Marketing, Administration, and Leadership, 177–91. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2925-6.ch010.
Konferenzberichte zum Thema "Not-for-profit sector marketing":
Nomeer, Mohamed. „Intelligent Energy Platform“. In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21252-ms.