Bücher zum Thema „Motivation research (Marketing)“

Henry, Harry. Motivation research. Bradford: MCB University Press, 1986.

Howard, John A. Consumer behaviour in marketing strategy. London: Prentice-Hall International, 1989.

Schiffman, Leon G. Consumer behaviour. 4. Aufl. London: Prentice-Hall International, 1990.

Assael, Henry. Consumer behavior and marketing action. 5. Aufl. Cincinnati, Ohio: South-Western College Pub., 1995.

Assael, Henry. Consumer behavior and marketing action. 6. Aufl. Cincinnati, Ohio: South-Western College Pub., 1998.

Elizabeth, Hirschman, Hrsg. Interpretive consumer research. Provo, UT: Association for Consumer Research, 1989.

Ketelsen-Sontag, Hannelore. Empirische Sozialforschung im Marketing: Theorie und Praxis in der Marktforschung. Spardorf: R.F. Wilfer, 1988.

Association for Consumer Research International Meeting (1985 Singapore). Historical perspective in consumer research -- national and international perspectives: Proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20 1985. Herausgegeben von Sheth Jagdish N, Tan Chin Tiong, Association for Consumer Research (U.S.) und National University of Singapore. School of Management. [Singapore]: School of Management, National University of Singapore, 1985.

Håvard, Hansen, und Kanuk Leslie Lazar, Hrsg. Consumer behaviour: A European outlook. 2. Aufl. New York: Pearson, 2011.

Mowen, John C. The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Boston: Kluwer Academic Publishers, 2000.

Pierce, Conor. An analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image. Dublin: University College Dublin, 1994.

Debruicker, Stewart. Cases in consumer behavior. 2. Aufl. Englewood Cliffs, N.J: Prentice-Hall, 1986.

Scitovsky, Tibor. The joyless economy: The psychology of human satisfaction. New York: Oxford University Press, 1992.

Morwitz, Vicki. When do purchase intentions predict sales? Cambridge, Mass: Marketing Science Institute, 1997.

S, Robertson Thomas, und Kassarjian Harold H, Hrsg. Handbook of consumer behavior. Englewood Cliffs, N.J: Prentice-Hall, 1991.

Gobé, Marc. Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.

Gobé, Marc. Emotional branding: The new paradigm for connecting brands to people. New York: Allworth Press, 2009.

A, Quelch John, und Ward Scott, Hrsg. Cases in consumer behavior. 2. Aufl. Englewood Cliffs, N.J: Prentice-Hall, 1986.

Lazar, Kanuk Leslie, und Das Mallika 1950-, Hrsg. Consumer behaviour. Toronto: Pearson Prentice Hall, 2006.

Schiffman, Leon G. Consumer behaviour: A European outlook. 2. Aufl. New York: Pearson, 2011.

Lahm, Stefanie. Ernest Dichter, Doyen der Verführer. Wien: Mucha Verlag, 2007.

Maddock, Richard C. Marketing to the mind: Right brain strategies for advertising and marketing. Westport, Conn: Quorum Books, 1996.

Sirdeshmukh, Deepak. Consumer trust, value, and loyalty in relational exchanges. Cambridge, MA: Marketing Science Institute, 2001.

Baker, William E. Factors affecting information search for consumer durables. Cambridge, Mass: Marketing Science Institute, 1992.

Sirdeshmukh, Deepak. Consumer trust, value, and loyalty in relational exchanges. Cambridge, MA: Marketing Science Institute, 2001.

Yoon, Carolyn. Tears, cheers, and fears: The role of emotions in advertising. Cambridge, Mass: Marketing Science Institute, 1991.

Yoon, Carolyn. Tears, cheers and fears: The role of emotion in advertising. Cambridge, Mass: Marketing Science Institute, 1991.

Zandl, Irma. Targeting the trendsetting consumer: How to market your product or service to influential buyers. Homewood, Ill: Business One Irwin, 1992.

Vitale, Dona. Consumer insights 2.0: How smart companies apply customer knowledge to the bottom line. Ithaca, NY: Paramount Market, 2006.

Marder, Eric. The laws of choice: Predicting customer behavior. New York: Free Press, 1997.

Zaltman, Gerald. Consumer behavior: Basic findings and management implications. Malabar, Fla: R.E. Krieger, 1987.

Menon, Satya. Managing consumer motivation and learning: Harnessing the power of curiosity for effective advertising strategies. Cambridge, Mass: MSI, 1999.

Advertising Research Foundation Workshop on Children's Research (2nd 1988 New York, N.Y.). Transcript proceedings: Second Bi-annual ARF Workshop on Children's Research : an ARF Key Issues Workshop, the New York Hilton, April 6, 1988. New York, N.Y: The Foundation, 1988.

Knoblich, Hans. Marketing mit Duftstoffen. München: R. Oldenbourg, 1989.

Samuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

Samuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

Fakhouri, Rim Atassi. Facing Arab women: Exploring motivational marketing research in the Arab world. Leuven, Belgium: Garant, 1999.

Keegan, Caroline. Headquarters - subsidary relations and country of origin effects: An exploration for integrative theory. Dublin: University College Dublin, Graduate School of Business, 1997.

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with customers. New York: AMACOM, 1993.

President's Commission on Americans Outdoors (U.S.) und Market Opinion Research (U.S.), Hrsg. Participation in outdoor recreation among American adults and the motivations which drive participation: For the President's Commission on Americans Outdoors. [Detroit]: Market Opinion Research, 1986.

Henning, Haase, Koeppler Karlfritz 1928- und Berufsverband Deutscher Psychologen. Sektion Markt- und Kommunikationspsychologie., Hrsg. Werbung und Kommunikation. Bonn: Deutscher Psychologen Verlag, 1987.

Noel, Hayden. Consumer behaviour. Lausanne, Switzerland: AVA Academia, 2009.

Clawson, C. Joseph. Secrets of attracting more customers: A comprehensive index to consumer values, persuasion techniques & marketing strategies. Lake Arrowhead, Calif: Lake Arrowhead Publications, 1994.

K, Dwivedi Yogesh, Hrsg. Consumer adoption and usage of broadband. Hershey PA: IRM Press, 2008.

Haarland, Hans-Peter. Konjunktur und Kaufentscheidungen: Eine verhaltensökonomische Analyse konjunkturell beeinflusster Kaufentscheidungsprozesse. Frankfurt am Main: P. Lang, 1985.

Dieterle, Gabriele S. Verhaltenswirksame Bildmotive in der Werbung: Theoretische Grundlagen, praktische Anwendung. Heidelberg: Physica-Verlag, 1992.

Ruge, Hans-Dieter. Die Messung bildhafter Konsumerlebnisse: Entwicklung und Test einer neuen Messmethode. Heidelberg: Physica-Verlag, 1988.

Rossi, Peter E., Jaehwan Kim, Thomas Otter, Sandeep R. Chandukala und Greg M. Allenby. Choice Models in Marketing: Economic Assumptions, Challenges and Trends. Now Publishers, 2008.

Consumer behavior and marketing action. 4. Aufl. Boston: P.W.S.-Kent, 1992.

Consumer behavior and marketing action. 4. Aufl. Boston: PWS-KENT Pub., 1992.