Zeitschriftenartikel zum Thema „Marketing Management Case studies“
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Sigala, Marianna. „eTourism Case Studies: Management and Marketing Issues“. Tourism Management 30, Nr. 6 (Dezember 2009): 934–35. http://dx.doi.org/10.1016/j.tourman.2008.11.010.
Summerfield, Paul J. „Relationship marketing: Two case studies“. International Journal of Nonprofit and Voluntary Sector Marketing 3, Nr. 3 (August 1998): 255–59. http://dx.doi.org/10.1002/nvsm.6090030310.
Maxwell, James R. „Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses“. Journal of Business Case Studies (JBCS) 2, Nr. 1 (06.07.2011): 1. http://dx.doi.org/10.19030/jbcs.v2i1.4874.
Simpson, Mike, Nick Taylor und Joanne Padmore. „Marketing in supported employment enterprises – Part 1: case studies“. Journal of Small Business and Enterprise Development 8, Nr. 3 (01.09.2001): 233–44. http://dx.doi.org/10.1108/eum0000000006823.
Glazer, Rashi. „Some observations on case studies inJournal of Interactive Marketing“. Journal of Interactive Marketing 13, Nr. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.0.co;2-l.
Mukherjee, Jaydeep. „Using New Case Studies for Evaluation of Marketing Student’s Academic Performance“. Vision: The Journal of Business Perspective 22, Nr. 1 (30.01.2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.
Exprúa, José, Mateo Lesizza und Lucienne Rodríguez. „Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management“. Journal of Business Research 69, Nr. 10 (Oktober 2016): 4477–83. http://dx.doi.org/10.1016/j.jbusres.2016.03.012.
Hamed, Sara. „Habiba Community: brand management for a family business“. Emerald Emerging Markets Case Studies 9, Nr. 2 (19.09.2019): 1–20. http://dx.doi.org/10.1108/eemcs-01-2019-0003.
Glazer, Rashi. „Some observations on case studies in Journal of Interactive Marketing“. Journal of Interactive Marketing 13, Nr. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.3.co;2-c.
Hooker, Neal H., und Julie A. Caswell. „Two Case Studies of Food Quality Management Systems“. Journal of International Food & Agribusiness Marketing 11, Nr. 1 (10.05.2000): 57–71. http://dx.doi.org/10.1300/j047v11n01_04.
Kulmala, Harri I. „Developing cost management in customer–supplier relationships: three case studies“. Journal of Purchasing and Supply Management 10, Nr. 2 (März 2004): 65–77. http://dx.doi.org/10.1016/j.pursup.2004.02.003.
Sztangret, Izabela Barbara. „The marketing value creation in the waste management sector – multi-conceptual business model“. SHS Web of Conferences 73 (2020): 01028. http://dx.doi.org/10.1051/shsconf/20207301028.
Pitt, Leyland F., und Michael J. Page. „Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach“. Marketing Education Review 16, Nr. 1 (März 2006): 59–62. http://dx.doi.org/10.1080/10528008.2006.11488939.
El-Omari, Hussein Abdulla. „Marketing information, management and use: the case of Saudi Arabia“. Journal of Islamic Marketing 10, Nr. 2 (10.06.2019): 653–72. http://dx.doi.org/10.1108/jima-06-2017-0071.
Lazorenko, Valeriia, Liudmyla Saher und Adam Jasnikowski. „Web management as a marketing management determinant: case for pharmaceutical enterprises“. Health Economics and Management Review 2, Nr. 2 (2021): 105–14. http://dx.doi.org/10.21272/hem.2021.2-10.
Patterson, Paul. „Bringing a Client Focus to International Marketing: A Change Management Case Study“. Journal of Management & Organization 6, Nr. 2 (März 2000): 44–55. http://dx.doi.org/10.1017/s1833367200005411.
Patterson, Paul. „Bringing a Client Focus to International Marketing: A Change Management Case Study“. Journal of the Australian and New Zealand Academy of Management 6, Nr. 2 (März 2000): 44–55. http://dx.doi.org/10.5172/jmo.2000.6.2.44.
Lefebvre, Jean M., und Michael Gendron. „Teaching Case: New Product Development And Pre-Launch Plans For Tickets Sales, Inc.“ Journal of Business Case Studies (JBCS) 8, Nr. 1 (22.12.2011): 37–50. http://dx.doi.org/10.19030/jbcs.v8i1.6737.
Hoang, Dong, Cathy Barnes und Olga Munroe. „Management of traditional retail markets in the UK: comparative case studies“. International Journal of Retail & Distribution Management 47, Nr. 5 (13.05.2019): 530–51. http://dx.doi.org/10.1108/ijrdm-04-2018-0079.
Vukosav, Svetlana, Petar Sadžakov, Slobodan Čerović und Vuk Garača. „Strategic marketing planning: Case study hostels in Novi Sad“. Marketing 51, Nr. 3 (2020): 188–99. http://dx.doi.org/10.5937/markt2003188v.
Sharma, Anuj, A. K. Dey und Prerna Karwa. „Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)“. Emerald Emerging Markets Case Studies 2, Nr. 1 (09.03.2012): 1–11. http://dx.doi.org/10.1108/20450621211214469.
Martin, Claude R. „Ethical Advertising Research Standards: Three Case Studies“. Journal of Advertising 23, Nr. 3 (September 1994): 17–29. http://dx.doi.org/10.1080/00913367.1994.10673447.
Kalogiannidis, Stavros Ioannis. „The Effects of Total Quality Management Practices and Marketing on Performance of SMEs. A Case of Selected Manufacturing Industries, Greece“. Business Management and Strategy 12, Nr. 1 (06.01.2021): 48. http://dx.doi.org/10.5296/bms.v12i1.17995.
Hershey, Lewis, und Steven Walker. „Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class“. Marketing Education Review 16, Nr. 2 (Juli 2006): 45–57. http://dx.doi.org/10.1080/10528008.2006.11488959.
Pane Haden, Stephanie S., Courtney R. Kernek und Leslie A. Toombs. „The entrepreneurial marketing of Trumpet Records“. Journal of Research in Marketing and Entrepreneurship 18, Nr. 1 (11.07.2016): 109–26. http://dx.doi.org/10.1108/jrme-04-2015-0026.
Franco, Mário. „Networking as a marketing tool in small companies: a random and informal approach“. Journal of Business Strategy 39, Nr. 2 (16.04.2018): 47–55. http://dx.doi.org/10.1108/jbs-02-2017-0020.
Rukuižienė, Rasa. „Formalization of brand marketing management in the food industry“. Annals of Marketing Management and Economics 3, Nr. 2 (31.12.2017): 89–99. http://dx.doi.org/10.22630/amme.2017.3.2.20.
Isaías, Pedro, Luisa Cagica Carvalho, Nildo Cassundé Junior und Fernanda Roda Cassundé. „e-Business management assessment: framework proposal through case study analysis“. Journal of Information, Communication and Ethics in Society 18, Nr. 2 (23.11.2019): 237–54. http://dx.doi.org/10.1108/jices-09-2019-0107.
MacMillan, Amy. „New Product Launch For Eagle Brand: Marketing Management Case Study – A And B“. Journal of Business Case Studies (JBCS) 12, Nr. 4 (03.10.2016): 177–98. http://dx.doi.org/10.19030/jbcs.v12i4.9795.
Smith, Alan D., und O. Felix Offodile. „Data Collection Automation and Total Quality Management: Case Studies in the Health-Service Industry“. Health Marketing Quarterly 25, Nr. 3 (22.08.2008): 217–40. http://dx.doi.org/10.1080/07359680802081811.
Getz, Donald, Tommy Andersson und Mia Larson. „Festival Stakeholder Roles: Concepts and Case Studies“. Event Management 10, Nr. 2 (01.04.2006): 103–22. http://dx.doi.org/10.3727/152599507780676689.
Lindgreen, Adam, Roger Palmer und Jacques Trienekens. „Relationships within the supply chain: A case study“. Journal on Chain and Network Science 5, Nr. 2 (01.12.2005): 85–99. http://dx.doi.org/10.3920/jcns2005.x058.
Kafandaris, Stelios, C. B. Tilanus, O. B. De Gans und J. K. Lenstra. „Quantitative Methods in Management: Case Studies of Failures and Successes.“ Journal of the Operational Research Society 37, Nr. 11 (November 1986): 1102. http://dx.doi.org/10.2307/2582700.
Kafandaris, Stelios. „Quantitative Methods in Management: Case Studies of Failures and Successes“. Journal of the Operational Research Society 37, Nr. 11 (November 1986): 1102–3. http://dx.doi.org/10.1057/jors.1986.193.
Conner, David, und Anusuya Rangarajan. „Production Costs of Organic Vegetable Farms: Two Case Studies from Pennsylvania“. HortTechnology 19, Nr. 1 (Januar 2009): 193–99. http://dx.doi.org/10.21273/hortsci.19.1.193.
Dibb, Sally. „The impact of the changing marketing environment in the Pacific Rim: four case studies“. International Journal of Retail & Distribution Management 24, Nr. 11 (Dezember 1996): 16–29. http://dx.doi.org/10.1108/09590559610131691.
Andersen, Poul Houman, Anna Dubois und Frida Lind. „Process validation: coping with three dilemmas in process-based single-case research“. Journal of Business & Industrial Marketing 33, Nr. 4 (08.05.2018): 539–49. http://dx.doi.org/10.1108/jbim-07-2016-0152.
Kärreman, Dan, und Anna Rylander. „Managing Meaning through Branding — the Case of a Consulting Firm“. Organization Studies 29, Nr. 1 (Januar 2008): 103–25. http://dx.doi.org/10.1177/0170840607084573.
Nozieres-Petit, Marie-Odile, und Charles-Henri Moulin. „The Management of Lamb Heterogeneity is a Tool for Farmers’ Marketing Strategies“. Animals 11, Nr. 2 (20.02.2021): 551. http://dx.doi.org/10.3390/ani11020551.
Fodness, Dale. „Rethinking strategic marketing: achieving breakthrough results“. Journal of Business Strategy 26, Nr. 3 (01.06.2005): 20–34. http://dx.doi.org/10.1108/02756660510597074.
Payne, Adrian, und Pennie Frow. „Developing superior value propositions: a strategic marketing imperative“. Journal of Service Management 25, Nr. 2 (14.04.2014): 213–27. http://dx.doi.org/10.1108/josm-01-2014-0036.
Celly, Kirti Sawhney, und Jane Hudson. „Special issue on learning from international case studies“. International Journal of Nonprofit and Voluntary Sector Marketing 16, Nr. 3 (August 2011): 213–14. http://dx.doi.org/10.1002/nvsm.420.
Whyte, Grafton, und Andy Bytheway. „The V-model of service quality: an African case study“. European Journal of Marketing 51, Nr. 5/6 (08.05.2017): 923–45. http://dx.doi.org/10.1108/ejm-05-2015-0270.
Taket, Ann, K. Legge, C. Clegg und N. Kemp. „Case Studies in Information Technology, People and Organisations.“ Journal of the Operational Research Society 44, Nr. 2 (Februar 1993): 200. http://dx.doi.org/10.2307/2584370.
Coyle, J. M., D. Exelby und J. Holt. „System Dynamics in Defence Analysis: Some Case Studies“. Journal of the Operational Research Society 50, Nr. 4 (April 1999): 372. http://dx.doi.org/10.2307/3010456.
Taket, Ann. „Case Studies in Information Technology, People and Organisations.“ Journal of the Operational Research Society 44, Nr. 2 (Februar 1993): 200–201. http://dx.doi.org/10.1057/jors.1993.34.
Opute, Abdullah Promise, und Nnamdi O. Madichie. „Accounting-marketing integration dimensions and antecedents: insights from a frontier market“. Journal of Business & Industrial Marketing 32, Nr. 8 (02.10.2017): 1144–58. http://dx.doi.org/10.1108/jbim-10-2016-0246.
Gunadi, Dennis, und Riki. „Analysis and Design of Web-Based Wedding Planner Applications Case Studies on Resta Wedding Organizers“. bit-Tech 5, Nr. 1 (25.08.2022): 13–24. http://dx.doi.org/10.32877/bt.v5i1.525.
Amine, Lyn S., Mike C. H. Chao und Mark J. Arnold. „Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China“. Journal of International Marketing 13, Nr. 2 (Juni 2005): 114–50. http://dx.doi.org/10.1509/jimk.13.2.114.64855.
Brewer, P. „International market selection: developing a model from Australian case studies“. International Business Review 10, Nr. 2 (April 2001): 155–74. http://dx.doi.org/10.1016/s0969-5931(00)00049-4.