Einloggen

Thematische Bibliographien / Marketing Management Case studies

Auswahl der wissenschaftlichen Literatur zum Thema „Marketing Management Case studies“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 22. Februar 2023

Geben Sie eine Quelle nach APA, MLA, Chicago, Harvard und anderen Zitierweisen an

Wählen Sie eine Art der Quelle aus:

Machen Sie sich mit den Listen der aktuellen Artikel, Bücher, Dissertationen, Berichten und anderer wissenschaftlichen Quellen zum Thema "Marketing Management Case studies" bekannt.

Neben jedem Werk im Literaturverzeichnis ist die Option "Zur Bibliographie hinzufügen" verfügbar. Nutzen Sie sie, wird Ihre bibliographische Angabe des gewählten Werkes nach der nötigen Zitierweise (APA, MLA, Harvard, Chicago, Vancouver usw.) automatisch gestaltet.

Sie können auch den vollen Text der wissenschaftlichen Publikation im PDF-Format herunterladen und eine Online-Annotation der Arbeit lesen, wenn die relevanten Parameter in den Metadaten verfügbar sind.

Inhaltsverzeichnis

Zeitschriftenartikel
Dissertationen
Bücher
Buchteile
Konferenzberichte
Berichte der Organisationen

Zeitschriftenartikel zum Thema "Marketing Management Case studies":

1

Sigala, Marianna. „eTourism Case Studies: Management and Marketing Issues“. Tourism Management 30, Nr. 6 (Dezember 2009): 934–35. http://dx.doi.org/10.1016/j.tourman.2008.11.010.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Summerfield, Paul J. „Relationship marketing: Two case studies“. International Journal of Nonprofit and Voluntary Sector Marketing 3, Nr. 3 (August 1998): 255–59. http://dx.doi.org/10.1002/nvsm.6090030310.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Maxwell, James R. „Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses“. Journal of Business Case Studies (JBCS) 2, Nr. 1 (06.07.2011): 1. http://dx.doi.org/10.19030/jbcs.v2i1.4874.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Marketing case studies provide context for analysis and decision-making designs in different business situations, companies, and industries. In most marketing courses, students use cases about actual companies to practice strategic marketing analysis and to gain some experience in the tasks of crafting and implementing marketing strategy. A case sets forth, in factual manner, the events and organizational circumstances surrounding a particular marketing managerial situation. The purpose of this paper is to look at why case studies are used, problems using them and recommendations using standard and innovative methodologies for using them effectively.

4

Simpson, Mike, Nick Taylor und Joanne Padmore. „Marketing in supported employment enterprises – Part 1: case studies“. Journal of Small Business and Enterprise Development 8, Nr. 3 (01.09.2001): 233–44. http://dx.doi.org/10.1108/eum0000000006823.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. Hence, SEEs are run specifically to provide employment. SEEs, with the exception of Remploy, represent a unique sector of SMEs owned and run by local authorities and charities. The Supported Employment Procurement and Consultancy Service (SEPACS) provides SEEs with per capita funding for disabled employees, capital grants for premises and equipment, grants for marketing research, business advice and performance monitoring. SEPACS is part of the Department for Education and Employment (DfEE). This paper presents some case studies of SEEs in the Yorkshire area. The work explains the complex dificulties facing these organisations and illustrates the different approaches used to cope with these situations. Many SEEs are under threat of closure or radical change in their function as employers of disabled people. This work investigates these issues through selected illustrative case studies. The general weakness of marketing strategies and plans in these organisations is highlighted and related to the impact of SEPACS and local authority policies and practices. This work establishes the important role that marketing strategies and plans could have in ensuring the future survival and growth of these companies.

5

Glazer, Rashi. „Some observations on case studies inJournal of Interactive Marketing“. Journal of Interactive Marketing 13, Nr. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.0.co;2-l.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

6

Mukherjee, Jaydeep. „Using New Case Studies for Evaluation of Marketing Student’s Academic Performance“. Vision: The Journal of Business Perspective 22, Nr. 1 (30.01.2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each component of the evaluation is likely to be a more robust evaluation mechanism than using just the marks or using the consolidated marks for final grading. However, neither surprise quiz nor announced quiz provide any robust and unbiased method of evaluating the performance of the students of part-time non-residential MBA programme as the result are also dependent on variables like work and family, which are extraneous to the student’s interest and proficiency in the subject.

7

Exprúa, José, Mateo Lesizza und Lucienne Rodríguez. „Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management“. Journal of Business Research 69, Nr. 10 (Oktober 2016): 4477–83. http://dx.doi.org/10.1016/j.jbusres.2016.03.012.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

8

Hamed, Sara. „Habiba Community: brand management for a family business“. Emerald Emerging Markets Case Studies 9, Nr. 2 (19.09.2019): 1–20. http://dx.doi.org/10.1108/eemcs-01-2019-0003.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Learning outcomes Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses. Case overview/synopsis The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic farm and learning center. The beach lodge and organic farm were more familiar to tourists and visitors than the other established foundations. The organic farm produced many organic products sold nationally and internationally. The founder was now faced with the challenge of whether to create one brand identity for Habiba Community as a whole or to go for separate brand identities for each of its foundations. Complexity academic level This case study is developed for students of the bachelor level in marketing and design studies. The case difficulty is regarded as intermediate as it includes new trends and ideas from the field of marketing and branding (as eco-branding and family business branding) and new trends in the tourism service industry (as voluntourism). Courses in which this case study can be used are integrated marketing communication, corporate identity, services marketing and brand management under marketing and graphic design studies. The case study is not designed for earlier courses in marketing and design, as students need to have basic knowledge in marketing and branding beforehand. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing

9

Glazer, Rashi. „Some observations on case studies in Journal of Interactive Marketing“. Journal of Interactive Marketing 13, Nr. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.3.co;2-c.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

10

Hooker, Neal H., und Julie A. Caswell. „Two Case Studies of Food Quality Management Systems“. Journal of International Food & Agribusiness Marketing 11, Nr. 1 (10.05.2000): 57–71. http://dx.doi.org/10.1300/j047v11n01_04.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Mehr Quellen

Dissertationen zum Thema "Marketing Management Case studies":

1

Olausson, Per-Håkan, und Carina Olausson. „Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing“. Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4515.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. This gives the study a slightly normative approach and aim, since the line is not drawn at description and analysis but also advocate guidelines for the enabling of market orientation.

Method: The chosen methodology of the study was qualitative, as the study sought to explore, interpret and gain a deeper knowledge of the research area. Three different strategies of primary data collection were used; (1) interviews with key hospital managers, (2) a survey sent to all heads of clinical departments (68 departments) and (3) the study of selected UUH internal documents and UUH internal material related to the subject. The massive data was consolidated, reported and analyzed as separate parts and as well as an overview analysis from a health care marketing management theoretical framework.

Results & Conclusions:The study showed that UUH, despite the fact that they produce an annual revenue from health care services sales of approx 1,5 billion SEK, lacks almost every aspect of the tools and abilities necessary to function on a competitive marketplace. This included a non-marketing based planning process, the absence of a marketing organizational unit, no marketing research abilities etc. There were also facts pointing at severe flaws in the accounting systems, uncertainties of the legality of the current marketing activities and no marketing-stimulating incentive-systems in place. Besides these hard facts, the conservative, non-market oriented, organizational culture was deemed to make an attempted marketing adaption very hard to implement. The interviews provided valuable data for the structure and analysis. The survey had a very low response-rate, which didn´t provide any valuable data per se, but was interpreted to support the analysis of the organizational flaws in regard to marketing orientation. The internal document study also resulted in support of this analysis and increased the validity. Based on the analysis, a suggestion for a “road map” to successfully market-adapt Swedish health care was presented.

Suggestions for future research:Health care marketing most likely constitute its own area of research which also is specific for Sweden, which gives infinite opportunities for further studies. The implementation of marketing strategies in health care is an area that really needs to be further studied, therefore a suggestion for future research is to try and find out just how to enable implementation of a marketing-orientation in an organization which never had one. Another suggestion for further research could be the study of how economic incentive systems and other means of co-worker stimulation influence the production of health care services.

Contribution of the thesis:We believe that this study will strengthen the marketing understanding for UUH personnel at both managerial as well as all other organizational levels that are interested in the subject. We also believe that politicians, both locally and nationally, will benefit from practical knowledge regarding health care marketing mechanisms currently in place. Though conducted as a case study at one hospital, we deem that the analysis and suggestions are applicable for many other health care providers acting on the Swedish health care services marketplace, possibly contributing to the development of Swedish health care.

2

Palihawadana, D. „Marketing of management education : a case study related to the Strathclyde Business School“. Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21274.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

This thesis examines the role of market orientation within the field of postgraduate management education in the UK. A detailed study of student expectations and outcomes was undertaken at the Strathclyde Business School in order to test the hypothesis that British management educational institutions are not adequately market orientated. The study was carried out in relation to MCom in Marketing, MSc in Marketing and MBA programmes offered by the SBS. Thus the study involved: a. A survey of the entering students: In addition to the basic purpose of examining the levels of academic, career, social and personal expectations students have when they embark on a study programme, the study attempted to examine the expectations students have about the course, the institution and the study environment. b. Current student survey: The same students surveyed at the entering stage were surveyed again after six months of enrolment to ascertain the extent to which they feel their expectations a re fulfilled by the programmes, the institution and the study environment. C. Past graduates survey: The purpose of carrying out this survey was to ascertain the extent to which past graduates feel their expectations are fulfilled by the programme, the institution and the study environment some time after the completion of the programmes. Analysis of the responses received at the three stages of the survey revealed that there are certain gaps that exist between expectations and outcomes. The direction of the relationship between expectations and outcomes was found to be curvilinear, suggesting that students change their evaluative criteria over time. The major thrust of the study is the necessity to conduct continual research of the market for management education and setting up and maintaining a database of both current and past students. Other recommendations which evolve from the findings of the study are related to internal marketing, staff/student interaction, promotion of programmes and the organisation and management of the programmes.

3

Demishkevich, Maya. „Small Business Use of Internet Marketing: Findings from Case Studies“. ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business owners, direct observations of the firms' online marketing processes and technology, and evaluation of companies' use of different Internet marketing channels. The data analysis strategy drew on resource-based view theory propositions, examinations of conflicting explanations discovered during the literature review, and cross-case synthesis. The 5 emergent themes encompassed unstructured planning, limited Internet marketing knowledge and expertise, use of Internet marketing channels and tools, lack of systematic approach to the management of Internet marketing, and inadequate measurement of Internet marketing efforts. By engaging in Internet marketing strategy planning, acquiring specialized Internet marketing knowledge, measuring marketing performance, and extending their Internal marketing resources through outsourcing, small business owners may develop and implement successful online marketing strategies. These findings may influence positive social change by contributing to more effective and efficient marketing practices in small firms that can lead to better financial performance, higher survival rates, and a healthier economic system.

4

Hawkins, Rebecca. „The planning and management of tourism in Europe : case studies of planning, management and control in the coastal zone“. Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/400/.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

This study is an investigation of aspects of tourism planning and management in Europe. In particular it is an examination within three distinct and complementary case study areas in the European coastal zone, of factors that may contribute to tourist area success. The historical development and the current problems of the tourism industry at international and national levels are discussed and the framework of European Community and national government approaches to tourism planning are analysed. Based on studies of the planning and management framework and extensive field work undertaken in Weymouth, the Algarve and Malta the thesis provides an interpretation of the mechanisms of development and control in operation at destination areas. It considers the extent to which the aims presented in the planning documentation for the area have been met in terms of visitor, resident and business success, and explores the relationships between these factors. The study concludes that, in general, the planning mechanisms and support for tourism development have been implemented only as a reaction to market failure and that resort managers are ill-equipped to deal with many of the problems that are evident in the tourism system. In particular the study highlights the importance of information and monitoring within the process of planning and control, and argues for greater emphasis on the role of residents, businesses and the quality of the environment in the tourism planning process.

5

Waddington, Andrew John. „Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company“. Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help managers, marketers and brand owners make informative decisions regarding the brand architecture of a company. A quantitative content analysis methodology was used along with a webpage keyword counting application (WebWords). The application was used based on the principles outlined by Corporate Brand and Reputation Analysis (COBRA), which uses a four step progressive filtering process in filtering traditional and consumer generated media. The results from WebWords were then aligned to the brand architecture strategies from the brand relationship spectrum (BRS) to gain insight as to which of the strategies from the BRS were most vulnerable to reputational damage. The study found that the branded house and sub-brand strategies were most vulnerable to reputational damage based on the number reputational hits received. The connection between the master brand and the sub-brands could cause both brands to be affected should any reputational issues arise.

6

李安敏 und On-man Andrew Lee. „Some thoughts on the applications of management science in sales and marketing activities on the professional products“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267397.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

7

Wang, Li, und Xin Xiong. „How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe“. Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4523.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. SuperMap actively gets involved in the market of Japan, Korea,Singapore, Vietnam, India, Kazakhstan, and South Africa. However, in 2008, it hasentered the Sweden market and tries to involve in the whole European market.In European market, the GIS technology is relatively mature and the most marketshares have been taken by ESRI the top GIS software company. SuperMap has toimprove the strategy to make the customers turn to it from the ESRI. According to the4Ps, 4Cs and Brand management theory, SuperMap adopt a series of measures onmarketing.In this article we will analyze those measures referring to the 4Ps, 4Cs and brandmanagement theory. At the end of our thesis, we summarized our suggestions basedon our thesis analyzing.

8

Chmielewski, Matthew D. „Successful Corporate Art Collections: Two Case Studies“. University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1270923865.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Dietrich, Katrina. „How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden“. Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative interviewwith the managing director of the tourist office in Östersund Camilla Olsson.

10

Zortea, Elisabeth, und n/a. „Refining an entrepreneurial orientation and its impact on driving markets behaviours“. University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20061108.145532.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Firms adopting an entrepreneurial orientation (EO) can be described as firms that take risks, are proactive in pursuing opportunities, compete aggressively with their industry rivals, launch products that change market boundaries and market behaviour, and grant employees autonomy to facilitate the generation of such radical innovation. Although an EO has been widely investigated in entrepreneurship research, only a few attempts have been undertaken to refine and broaden the EO construct since its development in the early 1980s. The two characteristics competitive aggressiveness and autonomy have only recently been added to an EO. This thesis argues that more components should be incorporated to achieve a more comprehensive EO construct: opportunity recognition, growth commitment and organisational learning. The current thesis suggests that an EO, as it is currently acknowledged in the literature, is in need of further refinement. More specifically, a detailed examination of the construct reveals several inconsistencies such as equivocal EO definitions (actual entrepreneurial behaviours and practices vs. propensities to act entrepreneurially), ambiguous EO components and poorly operationalised scales. Furthermore, the psychometric properties of an EO have not been clearly specified (unidimensional vs. multidimensional, formative vs. reflexive). Due to these discrepancies, this thesis calls for a clearer and more comprehensive discussion of an EO along with a more valid EO scale. One of the consequences of an EO as presented in this thesis is that of driving markets. A firm�s ability to drive markets is considered a vital means with which to achieve firm success and long-term survival. Firms that drive markets engage in radical innovation, shape the needs of current and future customers, and change the market structure they are operating in. Unfortunately, however, firms often focus too closely on current customers and their needs, competitors and market conditions - that is, are market-driven. Instead of altering the composition of a market and/or the behaviours of market players, market-driven firms work within the confines of their markets, promoting incremental innovation rather than radical innovation. Despite the importance of driving markets behaviours for firm success, there is little theoretical and empirical evidence to support how driving markets behaviours can be achieved. In order to address this gap, this thesis calls upon an EO as one possible antecedent of driving markets behaviours. Thus, following the development of an improved EO construct, this thesis then moves to establish a theoretical framework that describes an EO and its impact on driving markets/market-driven behaviours. To help establish an EO�s predictive validity, the framework is further enriched by adding a market orientation (MO), thereby comparing and contrasting both an EO and a MO in relation to driving markets and market-driven behaviours The data used for this research is based upon a study of 836 New Zealand firms. Confirmatory factor analysis is used to test for unidimensionality and to set up stable measurement models for all constructs in question. Structural equation modeling is then applied to examine an EO�s psychometric properties and the relationship between an EO, a MO and driving markets/market-driven behaviours. The findings indicate that an EO is a multidimensional and formative construct, yet with only four contributing dimensions (R&D, proactiveness, autonomy, and growth commitment). It is further shown that an EO has a very strong direct impact on driving markets behaviours and also influences such behaviours considerably more than a MO. The same can be said about an EO�s effect on market-driven behaviours. A MO�s direct impact on driving markets/market-driven behaviours is somewhat diminished by the suppressive negative effects of the responsiveness dimension of the MO construct, particularly on driving markets behaviours. Subsequent analysis shows that unlike an EO, a MO does not lead to driving markets behaviours, but rather to market-driven behaviours. In contrast, an EO is found to represent a more balanced approach, since it triggers both driving markets and market-driven behaviours.

Mehr Quellen

Bücher zum Thema "Marketing Management Case studies":

1

Qian, Ke Tong. Case studies in marketing management. Hong Kong: Wen Hua, 1995.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Shukla, Arvind V. Case studies in marketing management. New Delhi, India: Sarup & Sons, 2004.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Clow, Kenneth E. Cases in marketing management. Thousand Oaks, Calif: SAGE, 2012.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

4

Moutinho, Luiz. Cases in marketing management. Wokingham, England: Addison-Wesley, 1989.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

5

Dalrymple, Douglas J. Cases in marketing management. New York: Wiley, 1992.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

6

Moutinho, Luiz. Cases in marketing management. 2. Aufl. Wokingham, England: Addison-Wesley, 1995.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

7

Cravens, David W. Strategic marketing management cases. 7. Aufl. Boston, Mass: McGraw-Hill, 2002.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

8

Cravens, David W. Strategic marketing management cases. 4. Aufl. Homewood, IL: Irwin, 1993.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Cravens, David W. Strategic marketing management cases. 5. Aufl. Chicago: Irwin, 1996.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

10

Moutinho, Luiz. Worldwide casebook in marketing management. New Jersey: World Scientific, 2015.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Mehr Quellen

Buchteile zum Thema "Marketing Management Case studies":

1

Demirçiftci, Tevfik. „Global hotel revenue management challenges“. In International Case Studies in Tourism Marketing, 152–58. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003182856-17.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Homburg, Christian, Jan Thido Karlshaus und Annette Zeipel. „Marketing in the German Mittelstand — Findings from Case Studies“. In Contributions to Management Science, 135–57. Heidelberg: Physica-Verlag HD, 1999. http://dx.doi.org/10.1007/978-3-642-58674-3_7.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Vigolo, Vania. „Understanding Marketing Approaches to Older Tourists: A Selection of Case Studies“. In Tourism, Hospitality & Event Management, 127–55. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47735-0_6.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

4

Fortezza, Fulvio, Andrea Dusi und Tonino Pencarelli. „How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers“. In International Series in Advanced Management Studies, 111–23. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77550-0_6.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

5

Kamran, Hyder, Mudassar Mahmood und Sherine Badawi. „Exploring a Broadband Marketing Strategy to Build Customers’ Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University“. In Studies in Computational Intelligence, 415–25. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73057-4_31.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

6

Mier-Terán Franco, Juan José, und Pedro Pablo Marín-Dueñas. „Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies“. In Management for Professionals, 205–22. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-04843-3_18.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

7

Kitchen, Philip J., und Marwa E. Tourky. „Case Studies“. In Integrated Marketing Communications, 233–351. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6_12.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

8

Lali, Khalid, Abdellatif Chakor und Yousef Farhaoui. „Marketing Information System: An Effective Tool for Participatory Management of Scarce Resources of Organizations. Case of SMEs in the City of Errachidia“. In Studies in Big Data, 391–403. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12048-1_41.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Foxall, Gordon. „Case Studies of Marketing Behaviour“. In Marketing Psychology, 136–50. London: Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1057/9780230375178_7.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

10

Baron, Steve, und Kim Harris. „Findings from the Small Business Case Studies“. In Services Marketing, 227–34. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3_10.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Konferenzberichte zum Thema "Marketing Management Case studies":

1

Prasarnkarn, Hiran. „Marketing Strategies of Private Islamic Schools Case Studies: Provinces in the Andaman“. In 2nd International Conference on Business, Management and Economics. acavent, 2019. http://dx.doi.org/10.33422/2nd.icbmeconf.2019.06.1016.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Peng, Linqi. „Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis“. In IC4E 2021: 2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3450148.3450188.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Park, YoungWon, und Paul Hong. „Integration and dispersion of innovation and marketing capabilities: Case studies of Japanese global firms in Korea“. In 2015 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2015. http://dx.doi.org/10.1109/picmet.2015.7273219.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

4

WANG, YUAN, CHU HUANG und BING-XUE HAN. „ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO“. In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35641.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.

5

Puttawong, Duangporn, und Anusorn Kunanusorn. „How Environmental Performance Influences SMEs’ Competitive Performance: A Case of Food Production Industry“. In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/26.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

This research studies the effects of environmental performance, green corporate image, and corporate competitive performance on the food production industry in the Bangkok Metropolitan area. Using a multistage sampling method, 400 questionnaires were distributed by mail to SMEs in the food production industry with a response rate of 94.5 percent. Data was analyzed by structural equation modeling using the AMOS program to evaluate the significance of relationships between environmental performance, green corporate image, and corporate competitive performance. Environmental performance, an antecedent variable, was found to have a very moderate positive indirect effect on corporate competitive performance via green corporate image. Sixty-four percent of the variation in the dependent variable is explained by the antecedent variables, indicating significant mediating effects on marketing performance of SMEs in the food industry. Corporate competitive performance was found to be directly affected by corporate environmental performance, suggesting the industry would benefit from increased concern with environmental performance.

6

Mrvica Mađarac, Sandra, Zvonimir Filipović und Marko Eljuga. „E-COMMERCE IN TRADE COMPANIES DURING THE CONDITIONS OF A PANDEMIC CRISIS: CASE STUDIES“. In EU 2021 – The future of the EU in and after the pandemic. Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. http://dx.doi.org/10.25234/eclic/18349.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

E-commerce in trade companies during the course of the pandemic crisis has become more than a technology; it includes a whole range of activities such as business processes, business organization, communication, customer relationship management, the E-sales orientation and business progress through the Information and Communication technologies. The consequences of the pandemic COVID-19 are reflected on the various spheres of social life, including the businesses of the companies. New strategies and techniques in business have positively contributed to the survival of trading companies on the market in the new situation. Therefore, trading companies were forced to adjust their way of working, doing business and maintaining contacts with the customers and suppliers in the new situation. E-commerce in trading companies has become much more than the E-sales. Digitalising business leads to the implementation of E-commerce of the supply chain management that leads to speeding up and maintaining of the business processes. Due to rapid technological changes, E-commerce needs to follow new trends on the Information and Communication technologies market in order to remain effective. E-commerce can also help to organize communication processes. Online sales in the situation of the pandemic crisis have proven to be an effective sales method with which trading companies can maintain their sales in contactless customer relations. With the E-commerce can be improved all the company's business relations by the introduction of opportunities that it provides in business, by building architecture of E-commerce and by implementation of applications for business enterprises taking into account the potential costs and benefits of introducing this kind of business. However, with the introduction of E-commerce, both of the marketing strategies and the market expansions can be improved. In the paper are listed and analysed changes in the trade operations of the two companies due to the pandemic crisis; one deals with the sale of agricultural machinery and the other with the sale of food products: at this point we examine and compares the differences in the business processes management with the customers and suppliers in the normal way of doing business also in the new occasions, that is the consequential business adjustment in the course of pandemic.

7

Torres Zapata, José Fernando. „Análisis crítico al discurso de mercadeo urbano producido por Invest In Bogota entre 2006-2020: caso Bogotá Smart City“. In Seminario Internacional de Investigación en Urbanismo. Bogotá: Universidad Piloto de Colombia, 2022. http://dx.doi.org/10.5821/siiu.10082.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Through the present critical discourse analysis of Bogota´s main marketing activities scripted by Invest In Bogota - city´s marketing agency which promotes the city since 2006, the author shows how the idea of an “smart city” is being inspired by hegemonic global neoliberalism. The purpose of this marketing is to promote the city internationally as a friendly place to make business and reassure international investors that Bogota is a cosmopolitan and creative city where human resource is available, competent and speak the business language (English). The latter is relevant for current urbanism because urban marketing is now an important force that is transforming the image of the city and therefore shaping it physically, culturally and identitary. This research is part of the current new sociological studies and deepens into the contemporary trend of perceiving the city as a consumerism product, putting in the spotlight urban managers´ belief that economic growth are a safe way to obtain general well-fare for its citizens. Keywords: Urban management, neoliberalism, discourse analysis, communicative actions Topic: Cities theory and history Mediante un análisis crítico a los discursos promocionales hechos por la agencia público-privada de promoción de Bogotá- Invest In Bogota (IIB), se busca evidenciar cómo la figura de la ciudad inteligente o Smart City, retoma las máximas de un neoliberalismo hegemónico global con el propósito de irradiar al exterior una imagen de ciudad que corresponda con el perfil de una ciudad que sobrepone la confianza en el inversionista como actor de desarrollo de la ciudad: una ciudad cosmopolita, una ciudad creativa, una ciudad amigable al inversionista, una ciudad donde el talento humano es competente y habla en inglés. Para el urbanismo es relevante analizar este proceso de promoción internacional, pues éste repercute en cómo se construye la ciudad tanto física como identitaria y culturalmente. Esta investigación, enmarcada dentro de una línea de estudios sociológicos de ciudad, profundiza en la tendencia contemporánea de percibir la ciudad como un producto de consumo y la creencia ideológica enraizada en los administradores urbanos que el crecimiento económico es camino seguro al bienestar de sus ciudadanos. Palabras clave: Marketing urbano, neoliberalismo, análisis del discurso, acciones comunicativas Bloque temático: teoría e historia de la ciudad

8

Faganel, Armand, und Aleksander Janeš. „Marketing Strategy in Metal Industry: Case Study“. In Management International Conference. University of Primorska Press, 2019. http://dx.doi.org/10.26493/978-961-6832-68-7.1.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Trembošová, Miroslava, Alena Dubcová, Patrik Kundla, Ján Veselovský und Daša Oremusová. „Regionálne disparity objektívnej dimenzie chudoby na príklade okresov Banskobystrického kraja (Slovensko)“. In XXIV. mezinárodního kolokvia o regionálních vědách. Brno: Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.p210-9896-2021-15.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Poverty, as a multispectral phenomenon caused by a serious material deprivation of the population, is currently becoming one of the most observed socio-economic phenomena, the extent and severity of the social consequences of which are constantly increasing. The paper focuses on the evaluation of selected indicators for measuring poverty in the districts of the region with the highest level of its risk from the perspective of relevant experts to the identifying of the extent, level, development and depth of poverty at two times horizons in 2015 and 2019. The methodology of the pilot case study is based on to implement a multi-criteria assessment of the poverty rate in a statistically unreported territorial unit (district) using 19 objective indicators in three directionally different domains: socio-demographic profile (7 indicators), economic performance (6) and infrastructure (6). Experts from various scientific fields (demogeography, regional development, spatial planning, tourism, environmental studies, economics, management and marketing) evaluated each indicator in the range of 0 - 10 points according to the relationship to poverty. This process is basically known in the literature as the Delphic method. To evaluate poverty, the method of quantitative pairwise comparison in the literature, referred to as the Saaty method, was used. The results of the case study indicate that in the districts in the Banská Bystrica Region, the at-risk-of-poverty rate is decreasing, and regional disparities are diminishing.

10

Yilmaz, Emrah Sıtkı, und Hanifi Murat Mutlu. „A Bibliometric Analysis of Digital Marketing Studies“. In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Annotation:

Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization applications brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of research articles with the keyword “digital marketing” in their abstracts in online “Web of Science” databases, the aim of this study is to provide conceptual and methodological contributions as well as literature support for new research areas that emerged during the pandemic period. The basic criteria such as the number of authors and articles, author profile, publication place information, year, article subject, keywords, and resource usage, as well as the connection networks between these criteria, are examined by bibliometric analysis, which has recently become widely used in the field of social sciences within the framework of a specific journal or a research topic. With this study, it is planned to identify research trends in the area of digital marketing, detect different research-related factors, and contribute to future research by pointing out research gaps. A discussion of the findings and advice regarding the network connections between studies on digital marketing concludes the study.

Berichte der Organisationen zum Thema "Marketing Management Case studies":

1

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Mayo Clinic. Gaithersburg, MD: National Institute of Standards and Technology, Februar 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-5.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Seagate Technology. Gaithersburg, MD: National Institute of Standards and Technology, Februar 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-7.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Mayo Clinic. Gaithersburg, MD: National Institute of Standards and Technology, 2020. http://dx.doi.org/10.6028/nist.cswp.11d.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

4

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Seagate Technology. Gaithersburg, MD: National Institute of Standards and Technology, 2020. http://dx.doi.org/10.6028/nist.cswp.11f.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

5

Sriraj, P. S. Mobility Case Studies: Where Integrated Corridor Management Has Worked and Why. Tampa, FL: University of South Florida, Mai 2017. http://dx.doi.org/10.5038/cutr-nctr-rr-2017-01.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

6

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Consumer Electronics Company. Gaithersburg, MD: National Institute of Standards and Technology, Februar 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-2.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

7

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Consumer Goods Company. Gaithersburg, MD: National Institute of Standards and Technology, Februar 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-3.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

8

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Renewable Energy Company. Gaithersburg, MD: National Institute of Standards and Technology, Februar 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-4.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Palo Alto Networks, Inc. Gaithersburg, MD: National Institute of Standards and Technology, Februar 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-6.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

10

Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler und James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Consumer Electronics Company. Gaithersburg, MD: National Institute of Standards and Technology, 2020. http://dx.doi.org/10.6028/nist.cswp.11a.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen