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1
LINGXIU, JIANG. „IKEA marketing entry strategy in China“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36640.
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Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. Under the big background of economic globalization, IKEA sizes every opportunity to entryforeign markets And nowadays IKEA had already become the world wide largest furniture retailer since 2008.IKEA actually has already entered into Chinese market as early as 1998 .The success of IKEA in Chinese marketis very outstanding. But it’s not difficult to find on IKEA strategy map of China that the most retail stores areconcentrate distributed in the first-tier cities, such as Beijing, Shanghai, Guangdong. And there are very less retailstores in Chinese inland cities and some of areas are still the market vacancy. China as a country who has themost population on the world is never lack of purchasing power. Therefore, a reasonable marketing strategyshould be analyzed to help the expansion of IKEA in Chinese market.The research purpose of this thesis is to analyze a reasonable marketing entry strategy of IKEA for the furtherexpansion in Chinese market. This research would follow the classical foreign market entry strategies analysiswith three steps. And the research focus on answering these three questions: Where should be selected as newtarget market location of IKEA in China? Which entry mode of IKEA should be applied in the future Chinesemarket? Which factors would influence IKEA timing of entry in Chinese market? Which is through the multiresearch method.Summarizing IKEA marketing entry strategy in China is a gradual process. IKEA should firstly select the marketlocation in the areas with lower cultural distance and high level of GDP and GDP per capital, and then graduallyexpand in to the areas with relatively higher cultural distance and relatively lower level of GDP and GDP percapital. And in general, this process also could be viewed as the expansion from the eastern costal area to theinland cities of China. And the gradual “internationalization” of IKEA in Chinese market also reflected on theentry mode choice. From the “joint venture” run to the coexisting of “joint venture” and “wholly ownedsubsidiary”, and finally run to the “wholly owned subsidiary” as the only entry mode of IKEA in Chinese market.Finally, as for the timing of entry, IKEA should catch the “window of opportunity”, accumulate “near marketknowledge” and pay attention to “world-of-mouth” to remain the good reputation of IKEA in China to completethe earlier entry as a gradual process with the “stepwise internationalization” into Chinese new target market.
2
Johansson, Emma. „Build it green : To create entry barriers with green marketing“. Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.
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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors to enter the market? Purpose: The purpose of this research is to investigate how companies can use green marketing to create entry barriers. Delimitations: This thesis is delimited to investigate the work of creating entry barriers, not to measure the effect of it. Furthermore the empirical research only includes companies on the Swedish market. Method: To investigate how companies use green marketing in relation to entry barriers today a quantitative approach was used and an electronic questionnaire was conducted. Conclusion: For established companies to protect their position on the market it is important to not only concentrate on the barriers most commonly related to green marketing. Rather green companies can establish a wide spectrum of barriers related to green marketing in order to make it more difficult for new entrants to establish themselves. Suggestions for further research: The next step to make within the field of green marketing as a barrier to entry is to investigate the effect of the barriers examined in this research. It is also necessary to do industry specific researches to investigate if some barriers are more important for certain industries. Keywords: Entry barriers, environmental commitment, green entry barriers, green marketing, strategic barriers to entry, structural barriers to entry, sustainability.
3
Gao, Yong Gerald. „Multinational firms' sequential entry strategies“. Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36633124.
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Gao, Yong Gerald, und 高勇. „Multinational firms' sequential entry strategies“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36633124.
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5
Vítečková, Klára. „Market Entry Strategy for LifeTable Concept“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85350.
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The goal of this thesis is to create a suitable market entry strategy for an innovative product called LifeTable (interactive touchpad designated for restaurants and bars), so that the company will be able to establish itself in the Czech market and install 200 pieces of LifeTable during the next year. In order to approach the topic correctly, the review of available theoretical literature was carried out. Based on the theory, a thorough secondary and primary research has been conducted. The findings of the research were subsequently used for description of the Czech market, analysis of main competitors and marketing analysis (SWOT and Porter's five forces). Finally, an appropriate strategy including recommended segmentation, targeting and positioning was set up and a suitable communication mix was created.
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Sundali, James Arnold. „An experimental investigation of market entry problems“. Diss., The University of Arizona, 1995. http://hdl.handle.net/10150/187079.
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This dissertation considers organizational problems of market entry. The research follows the experimental path. Game theoretic models are combined with laboratory experiments to produce a set of empirical findings. Two market entry problems are studied. The first considers the chain store paradox developed by Selten (1978). This game considers an established chain store with locations in numerous towns. In each of these towns a different competitor decides whether to enter and compete with the chain store. When entry occurs, the chain store can respond cooperatively or aggressively. The game proceeds sequentially, the players are not symmetric, and the critical solution concept is the subgame perfect equilibrium. Three experiments are conducted for a total of 550 trials of the game. Experiments differ in the size of payoffs, the number of entrants, the anonymity of the chain store, and whether subjects play in both the role of the chain store and an entrant or in just one role. There is qualified support for the game theoretic prediction that a chain store cannot deter the sequential entry of competitors. Entry occurred on 459 of 550 trials; while some chain stores pursue deterrence, it largely is not effective in these specific experimental environments. It is suggested that deterrence might be effective if the number of entrants or payoffs are increased. The results have implications for discussions on predatory pricing, reputation, and the value of backwards induction as a solution concept. The second market entry problem is based on a simultaneous market entry game developed by Rapoport (1994). In this game symmetric players decide simultaneously whether to enter a market with a specified capacity. The game theoretic prediction for the number of entrants is based on a Nash equilibrium (in pure or mixed strategies). Again, experimental results support game theoretic predictions. Across three experiments the correlation between the number of entrants and the size of the market capacity is consistently above 0.90. Taken together, these experiments on market entry problems provide strong support for the conceptual use of game theory and the methodological use of controlled laboratory experiments in the field of strategic management.
7
Saboo, Pallabi. „A decision model to aid entry-mode strategy selection“. Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-09122009-040423/.
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8
Madhok, Anoop. „Mode of foreign market entry : an integrative study“. Thesis, McGill University, 1993. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=41246.
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This study investigates the foreign market entry decision of multinational firms from three theoretical perspectives--namely transaction cost/internalization, competitive strategy and organizational capability. It is argued that each perspective primarily focuses on a different level of analysis--the firm or division, the transaction and the organizational unit respectively. The final decision regarding the means of foreign market entry is a choice made after considering these three forces simultaneously. The study contributes by developing an understanding of the role of organizational capability in the mode of entry decision. It further enriches theory through developing some of the interrelationships between the three perspectives.The empirical research was conducted through a field study and a cross-sectional questionnaire survey sent to multinational firms with headquarters in Europe and North America. The results suggest that competitive strategy and organizational capability perspectives are most significant in determining the choice of entry mode. The transaction cost perspective does not appear to be significant.
One broad implication for managers is the importance of both analyzing the characteristics of the chosen product-market and critically examining the firm's capabilities in order to focus on what it does best, build upon it and, where necessary, complement this through collaboration with others.
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Jansen, Derek (Derek Timothy) 1963 Carleton University Dissertation Management Studies. „The influence of host country characteristics on method of entry“. Ottawa.:, 1992.
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Borchert, Oliver M. „Key marketing factors in SMEs' international market entry mode choice“. Thesis, University of Strathclyde, 2016. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27532.
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11
Kleber, Philipp. „Entry and post-entry operations in the Saudi Arabian market : a qualitative study of German SMEs (Mittelstand) in the metal-forming machine tool sector“. Thesis, Northumbria University, 2016. http://nrl.northumbria.ac.uk/36163/.
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The Kingdom of Saudi Arabia (KSA) is one of the most important trade partners in the Middle East for the German machinery industry, which mainly comprises small and medium enterprises (SMEs). In Germany, these firms are named Mittelstand firms due to their distinctive characteristics. This study investigates the question, ‘How do German Mittelstand firms in the metal-forming machine tool sector (MFMTS) successfully enter the Saudi Arabian market?’ It further explores the challenges that occur during the entry and post-entry operations, and how they are overcome. Furthermore, the study investigates the success factors of these firms entering the Saudi Arabian market. The study follows an inductive research approach and uses the philosophical assumptions of social constructionism and interpretivism. Qualitative, primary data were collected through semi-structured interviews with relevant first-line practitioners from Mittelstand firms and support agencies. The results indicate that the clear link between ownership and management, flexibility to customer requests and product adaptation, and a still strong ‘Made in Germany’ claim are some of the most important success factors when entering the Saudi Arabian market. Major challenges are identified along the political and legal environments, including the labour nationalisation system and local partner enforcement. Additional obstacles are identified within the cultural and religious belief system and the special roles of women, families, relationships, and hierarchies. This study highlights that, in their initial steps to KSA, most Mittelstand firms act randomly and without structure, contrary to most of the theories and concepts. While there is evidence in the literature for the need of German Mittelstand firms to expand abroad, the theory-building approach to and knowledge about entry and post-entry operations in the Saudi Arabian market will close an existing gap in this literature by providing empirical insights. The study further reveals the partial relevance of the Resource-Based Theory and the network view for the Mittelstand firms’ expansion into the Saudi Arabian market.
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Chen, Ivy Siok Ngoh. „Newly industrialised country firms in Western Europe : marketing strategies, organisation and performance“. Thesis, University of Warwick, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323373.
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13
Lindh, Petter. „Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing“. Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4445.
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Background
This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market.
Method
The method I have used for collection of information is two-fold. The empirical data has mostly been derived via interviews with forestry officials and companies involved in forestry. The theoretical review and collection of secondary data has been performed by research of books, journals, reports, newspapers and online sources. The research methodology can accordingly be labelled "the actor approach" which methodology is based on understanding social entireties. An important element in this approach is a process referred to as the hermeneutic circle - a process in which new knowledge is continuously incorporated into the understanding and used as base for further research. An important part of the method is my personal experience of Laos, from which I consider myself being able to base some conclusions.
Theoretical Review
Foreign market entry can generally be made in four modes: Exporting, licensing, joint ventures, or sole ventures. Foreign market entry strategies may involve adapting the marketing strategy. It may also necessitate product adaption.
Market entry in developing countries will most likely mean being exposed to unfamiliar environments. The general business conditions might be very different from the home market and constitute higher levels of trade barriers and sociocultural distance may be difficult to deal with.
Case Study, Conclusions and Reflections
The highlights from these two chapters include:
- Laos offers foreign investors to use any of the four market entry modes.
- Doing business in Laos receives a low international rating, especially in terms of labor restrictions. It also has rather high trade barriers.
- Laos is developing its commercial tree plantation sector and estimates suggest that the harvesting volumes will be increasing rapidly in the coming 10-15 years.
- Importing and selling forestry power equipment is restricted. Laos does not yet have any authorized dealer for chainsaws. This provides for interesting opportunities.
- The market is flooded with cheap, illegally imported, Chinese chainsaws, but it is questionable whether this actually constitutes any competition to Husqvarna, being a high quality brand. The Chinese chainsaws might however soon increase in terms of quality and be more competitive.
- Obtaining an import and sales license for outdoor power products may be a rather lengthy procedure but once in place would mean being the first authorized dealer - which might be advantageous.
Recommendation
Due to Laos making efforts to increase the commercial tree plantation area, the harvesting volumes will increase rapidly the coming years. The sales potential for forestry equipment will hence increase in the years to come.
My recommendation to Husqvarna, if they have resources, is therefore to locate a dealer and enter the Laotian market. Plantations are however still mostly in the development phase. It is therefore doubtful that early entry is profitable enough to be motivated if there are other markets with higher potential that Husqvarna wants to enter.
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Sharma, Varinder M. (Varinder Mohan). „Development and Testing of a Resource-Based Theory of International Entry Mode Choice“. Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc279389/.
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A firm can deploy a variety of arrangements (entry modes) like wholly owned subsidiaries, joint ventures, contracts, and export modes to implement its product market strategies in foreign countries. Each of these arrangements entails decisions about the location of production facilities and/or marketing operations, and the type of ownership of these operations. The choice of an entry mode is of strategic importance to a firm because it can involve investment of substantial amount of resources and has a strong bearing on the firm's marketing mix. Due to its strategic importance, the entry mode choice phenomenon has been extensively researched. In the past, seven major theories have been proposed but none is able to explain the choice from the complete set of entry modes. Thus, there exists a gap between the theory and practice of entry mode choice. This study provides breakthrough on two fronts. First, it develops a new theory of entry mode choice grounded in the resource-based perspective of the firm. The theory posits that the decision to locate its production and/or marketing operations in a country is related to the actualizability of the firm's competitive advantage in that country. However, the ownership decision is related to the sustainability of that advantage. Second, based on this theory, a model is developed which explains entry mode choices from the complete set of entry modes. Mail survey responses of Presidents/CEOs of 163 American firms with international operations support the model. The proposed framework is an effort to fill the gap between theory and practice of entry mode choice. It is expected to make a substantial contribution toward developing a sound theory of international operations of the firm. The framework is broader in scope than the extant theories because it transcends across industries and nationalities of firms.
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Kretzberg, Alena. „Market entry strategies for emerging economies /“. Frankfurt am Main : Peter Lang, 2008. http://www.loc.gov/catdir/toc/fy0805/2008386959.html.
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16
Richardson, Rob. „The entry of Canadian small businesses into international markets /“. Thesis, McGill University, 1997. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=34439.
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This study investigates successful small Canadian firms that export. Four factors are considered from a theoretical perspective as variables that have affected the success of these firms. Regimes define the international and national environment. State support is studied as a strategic factor at the domestic level. Networks are considered as both strategic and organizational factors at the firm level. The study of internal factors considers organizational capability and strategy at the firm level.The empirical research was conducted through field studies and a questionnaire that was completed during an in-depth interview with the president, founder or principal officer of 21 firms in the cross-sectional sample (in Ontario and Quebec) and telephone interviews for the 13 firms in the supplementary sample (in Nova Scotia and British Columbia). All interviews in Ontario and Quebec were videotaped and case records were developed for each firm. Additional data are based on information from the Industry, Science, Technology (Canada) data bank and the researcher's observations of principal actors and operations of the sample firms.
A Technological Skill and Product Maturity Typology is developed to categorize firms into quadrants according to product maturity and technological sophistication. The typology has been designed as an analytical tool to categorize firms according to strategic focus. This typology provides a framework for the analysis of firm needs and for the evaluation of the usage and effectiveness of support programs by firms.
This study offers a typology for classifying firms by start-up mode: the entrepreneur with a classic start-up, with a spin-off, with an acquisition, and with experience in an established firm. Mode of start-up was not significantly associated with specific strategic sectors. Results suggest that the qualities of the entrepreneur responsible for successful start-up are imprinted on successful small firms. This entrepreneurism provides significant strategic advantage for firms competing in international markets.
The results of this study indicate that small firms in diverse industries, with very different products and strategic advantages can use entrepreneurial leadership, strategy, and innovation to take advantage of changing international regimes, favourable domestic factor conditions, and state support to compete successfully in international markets.(Abstract shortened by UMI.)
17
Nguyen, Viet Thang. „Marketing Strategy for Market Entry of Škoda Auto Group to the Vietnamese Market“. Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74562.
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Today, in the context of globalization, many different international companies in the global automotive industry prefer going international to enlarge their appearance as well as search for new business chances to earn more profit margins. Among them, Škoda Auto Group, the largest Czech car maker. At present, China and India are two of the most important automotive markets of Škoda Auto Group based on the market size and customers' base. Apart from China and India in the Asian region, Vietnam is also seen to be a very high potential market for every car maker in the South East Asian region because of the stable development of Vietnam's economy as well as high local customers' requirements. The goal of the thesis is to develop a marketing strategy for the market entry of Škoda Auto Group into the Vietnamese market.
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Zadražilová, Lucie. „Market Entry Strategy of EF Education First“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124536.
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The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made.
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Bihelerová, Judita. „Market Entry Strategy for LEDON Lamp GmbH“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76323.
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The main goal of this thesis is to set up a vital and pertinent marketing strategy for LEDON Lamp GmbH to enter the UK market with its innovative product. In order to approach the problem correctly, a review of the existing theoretical literature was performed, based on which a thorough secondary and primary research was carried out. The findings include a detailed description of LEDON Lamp GmbH and the UK market, the characteristics of the main competitors, their products and other competing technologies, the possible distribution channels and it also includes a part dealing with the characteristics of British consumers. Furthermore, the research findings are analysed using the tools introduced in the theoretical part of the thesis. Based on those findings and the analysis performed, a market entry strategy and a complete marketing mix are introduced.
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Gunnarsson, Annica. „The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode“. Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12170.
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Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. The international market of education has changed during the last years, and in Sweden we just had one big change when the introduction of tutoring fees was determined. This has forced the universities out on unfamiliar territory. This new territory consists of competing on a much bigger market than before and the need to develop a new international marketing strategy has occurred. The research on entry modes from a manufacturing perspective is extensive and therefore this research deals with the entry modes from a service perspective. The aim of this study is to gain better understanding of the selection of entry modes from a service institutes perspective. Furthermore the research is limited to investigating the education sector and how they use entry mode when wanting to establish them on a new market. The research is done through seven different interviews. The universities are located both in Sweden and abroad. This method where chosen because the goal is to find out how the universities is enter new markets. The findings are based on the factors that determined international marketing strategy and how the respondents have answered the questions. How the universities work with the changes they experience is also a factor in the decision making process on which international strategy to use. The main findings of the study are that the entry mode education institutes most often use is some sort of international joint venture.
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Červená, Pavla. „Marketing Strategy of KOH Coconut in the Czech Republic“. Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264189.
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This thesis inquires marketing strategy of a new beverage brand in the Czech market. By reviewing a relevant literature and reports it helps to understand theoretical concept of creating a marketing plan and its steps. The core of the theoretical part is external and internal situational analysis of the market, customers and a marketing mix. This theory is later applied at the specific case of KOH Coconut brand and its potential launch in the Czech Republic. KOH Coconut is a Taiwanese coconut brand featuring coconut water beverages and other coconut products.
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Xu, Yingzi. „Overseas investment in China's publishing market : seeking a successfull entry and marketing strategy /“. [St. Gallen] : [s.n.], 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016430873&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Viljoen, Jean. „Marketing strategies for consumer electronics in China using trade fairs as entry point“. Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/994.
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Thesis (MBA (Business Management))--University of Stellenbosch, 2009.ENGLISH ABSTRACT: China are one the fastest growing major markets in the world. Since joining the World Trade Organisation in 2002 China is officially open for business to the rest of the world. China is both a very lucrative market and a dangerous market to enter for various reasons. Trade fairs are an age old tradition in China and are still a very effective and widely used medium of trade in China. To the new entrant to the market, the trade fair offers a very effective and relatively inexpensive way for promoting your product to a wide and interested audience.
AFRIKAANSE OPSOMMING: China is een van die snel groeiende ekonomieë in die wêreld. Sedert sy aansluiting by die Wêreld Handelsorganisasie in 2002 is China amptelik oop vir besigheid vir die res van die wêreld. Om verskeie redes is China 'n baie winsgewende sowel as 'n gevaarlike mark om te betree. Handelskoue is 'n eeue ou tradisie in China en is steeds 'n algemene en baie effektiewe vorm van handel dryf. Vir die nuwe toetreder tot die mark bied die handelskou 'n relatiewe goedkoop manier om sy produk aan 'n wye gehoor bekend te stel.
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Wen, Yuanyuan, und Luping Zhang. „Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP“. Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11638.
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the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it.
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Cosar, Alan. „Dehumidifiers : A Business Case Study“. Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91331.
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In business, acquisitioning is a tool that can be used to prosper growth. With all acquisitions comes a responsibility to fit the brand(s) into the existing organization. The purpose of this thesis has been to conduct a market research of the dehumidifier industry in Sweden and to develop a marketing plan for Telcho, a declining brand that recently was acquired by the Baffin Delker group. An explanatory case study was conducted and revealed that the Swedish market is attractive to enter. The entry should be focused on the construction segment and the products distributed foremost through rental companies. The aftermarket network should be expanded and outsourced to repair shops throughout the country. The goal for the future will be to meet the two core needs of the customers which is product quality and minimum downtime. If managed properly this time, Telcho has all the potential to increase its market share and be a strong player on the market again.
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Walsh, John. „The market entry decision and success : UK companies in the Republic of Korea and East Asia“. Thesis, University of Oxford, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286651.
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Al-Torkistani, Harbiballa M. „The marketing of GCC petrochemical firms with special reference to international market entry barriers“. Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332426.
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Lotayif, Mansour Salman Mohamad Abdel-Maguid. „GATS impacts on entry modes and defensive marketing strategies in the Egyptian banking sector“. Thesis, University of Plymouth, 2004. http://hdl.handle.net/10026.1/1660.
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This research examines the effects of GATS agreements, both on entry modes and defensive marketing strategies in the Egyptian banking sector. The research population is the Egyptian banking sector, employing a total of 83179, from which a representative sample (equal to 800 responses) was selected. As the research aims are diversified, this sample was divided into two main groups i.e. local banks and foreign branches, investigated using different questionnaires. The latter population includes all the foreign branches working in the Egyptian market; the former includes all banks working in Egypt regardless of their ownership status. Four objectives have been pursued in this research: - (1) Exploring GATS impacts on the Egyptian banking sector as well as identifying variables that affect their perception; (2) Identifying the appropriate defensive marketing strategies for each entry mode and evaluating the marketing practices of the Egyptian banking sector; (3) Identifying pattems of relationships between defensive marketing strategies and four sets of variables (demographics, objectives, rivals, and rivals' competitive advantages); and (4) Determining the factors that affect the selection of each entry mode. Regarding the first research objective, the findings reveal that GATS agreements have positive impacts on the Egyptian banking sector, with significant relationships observed between the perception of GATS impacts and the respondents backgrounds. Secondly, an "Entry Modes- Defensive Marketing Strategies Model" was designed, recommending specific defensive marketing strategies for each bundle of entry modes. Thirdly, strong and significant relationships appear, between selected defensive marketing strategies and four sets of variables i.e. demographics, bank's objectives, perceived competitors, and competitors' competitive advantages. Finally, the selection of entry modes is affected by both bank and target market characteristics. The latter include political stability as well as instability, language differences, religious similarities, values differences, severe competition, and moderate levels of competition; the former include greater as well as less financial resources, and less international experience. The applicability and suitability of these findings for other similar Afiican and Middle East countries are identified.
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Ngan, Po-yuen Ricky, und 顔寶源. „Market entry and integration strategies for building products“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265765.
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E, Taji Nabil, und Samed Zaatra. „The influence of culture on the selection process of international market and entry mode“. Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-25830.
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Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph.D. Date: June 2017 Aim: The study aims to investigate the influence of cultural similarities when business entities decide to expand their business and enter a new market and it also focuses on the selecting process of the entry modes in regard to the cultural similarity. Methodology: Qualitative case study conducting semi-structured interviews as a main source for the primary data and support it with the pervious and current theoretical framework as the secondary data collection. Findings: Many factors have an influence on the selection process of entry mode, and they are all connected to each other in some way. The main important factors are the level of risk and level of commitment. The cultural differences and similarities have an influence on the selection process of entry mode, which the more similarities, the lower risk, and vice versa. Contribution: This Study provides better understanding of the effect of culture similarity & entry modes. This study also contributes to the general business environment by which, all companies despite the fact of the size or the product line they have, they all should be aware of many opportunities and threats surrounding them when deciding to enter a new market. The study generates a viewpoint of using the similarity as a motivation for starting a business in a similar market. Result & Conclusions: We figured out in this research that the culture similarity has no influence on the motive behind expanding and entering new markets since the motive for companies to expand is the growth of market share, sales, and profit. On the other hand, cultural similarities and low physical distance along with an opportunity in the market is a significant motive that pushes companies toward expanding, and it will increase the companies’ experiences and the possibility of success in the culturally different market and a market with a high physical distance. Limitations: This study approach is qualitative, i.e. a limited number of companies are investigated. On the other hand, the small amount of the secondary data that was available in regards the topic was rear. Also, regarding the geographical distance between the country that we conducted the study at ‘Sweden’ and ‘Egypt’ where the headquarter of Dawlia21 is, also we only Skype interviews, it would be more reliable if it were face to face interviews. Suggestions for future research: Cultural similarity would be the main topic to consider in the field of investigation as long as there are not too many academic articles about it, so we suggest for more focus on the area of cultural similarities. The second part that would be an interesting to study would be the African market as a general and each country as accurate because we believe as researchers that the time will come, and this market will improve and get better on the economic and business levels.
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Basson, Paul M. „International market entry : a South African SME perspective“. Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50375.
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Thesis (MBA)--Stellenbosch University, 2005.ENGLISH ABSTRACT: Since many Small Medium Sized Enterprises (SMEs) have a lack of resources and knowledge of foreign markets, they tend to develop their activities in the domestic market ftrst. When the home market limits opportunities for expansion. pro-active SMEs naturally progress to international activities by exporting to foreign markets. This natural evolution culminates in decisions of how to enter foreign markets and which markets to enter. Selection of overseas markets and entry modes lies at the heart of any international strategy. The value of the small business sector is recognised in economies worldwide. The SMEs' contribution towards growth, job creation and social progress is valued highly and small business is regarded as an essential element in a successful formula for achieving economic growth. It is thus postulated that SMEs will be one of the driving forces to grow the South African economy. By gaining an understanding of the internationalisation process of International Active Enterprises it is hoped to provide the South African SMEs with a tool that can be used for their international expansion programs. The author starts by reviewing relevant and related literature. He then investigates and highlights the different schools of thought on intemationalisation by looking at process, models, strategy and motivation. The research then describes the different modes of market entry and continues by listing the basic factor categories for market entry mode selection. The penultimate step highlights the various factors for selection of foreign markets and applies these factors into a holistic market entry and mode selection model. Finally the internationalisation is focused on SME and more specifically South African SMEs. Their internationalisation behaviour is explained in the light of the model that was developed. The author explains the framework that will be used to model an international market selection and the mode of entry into that international market. This model can guide SMEs into initial international market entry and to make decisive choices as to which international market and mode of entry they select to penetrate international markets.
AFRIKAANSE OPSOMMING: Klein en medium grootte sake-ondernemings het 'n tekort aan bronne en kennis van oorsese markte en dienooreenkomstig ontwikkel hulle eers hul besigheidsaktiwiteite in die binnelandse markte. Wanneer die binnelandse besigheidsgroei-geleenthede versadig word, sal sodanige pro-aktiewe klein en medium grootte sake-ondernemings huI produkte begin uitvoer in 'n poging om nuwe markgroei te stimuleer. Hierdie natuurlike evolusie dwing die onderneming om besluite te neem oor hoe om sodanige buitelandse markte te betree, asook die markkeuse op sigself. Die markkeuse en markbetredings metodiek is die kern van enige internasionale strategie. Die ekonomiese waarde van die klein en medium grootte sake-ondememingsektor word wereldwyd erken. Hulle bydrae tot groei, werkskepping, en sosiale ontwikkeling word wyd erken. So word klein en medium grootte sake-ondememings dan gesien as 'n kardinale bestanddeel om ekonomiese groei te behaal. Dit word dus gestel dat klein en medium grootte sake-ondememings een van die dryfvere vir ekonomiese ontwikkeling in Suid-Afrika sal wees. Die ondersoek van die intemasionaliseringsproses van buitelands-aktiewe ondernemings sal 'n model formuleer wat die Suid-Afrikaanse klein en medium grootte sake-ondememings kan bystaan met hul buitelandse markgroei. Die skrywer begin om die relevante literatuur te bestudeer en beklemtoon die verskillende denkwyses oor buitelandse groei deur te kyk na prosesse, modelle, strategiee en motiverings. Die navorsingstuk beskryf dan die verskillende metodes van markbetreding en Iys die verskillende faktore wat 'n invloed het op die betredingsvraagstuk. Die voorlaaste stap in die model beskryf die verskillende faktore wat 'n rol speel op die buitelandse markkeuse. Al hierdie mark- en betredingsfaktore word in 'n globale model gestruktureer. Laastens word daar gefokus op die Suid-Afrikaanse klein en medium grootte sake-ondememings en hulle internasionaliseringsoptrede word in die lig van die model geskets. Die skrywer verduidelik dus die raamwerk wat gebruik word om buitelandse markbetreding en markkeuse te modelleer. Hierdie model toon rigting aan klein en medium grootte sakeondememings se aanvanklike buitelandse belangstelling en ook hoe om daadwerklike besluite te neem oor buitelandse markbetreding en buitelandse markkeuses.
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Brunius, Carl, und Isak Lind. „Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing“. Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12756.
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The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. To expand abroad often requires plenty of resources to overcome structural entry barriers. One marketing tool that Swedish fashion companies have used to avoid high expenditures is Affiliate marketing, a cost-effective digital marketing instrument. Therefore, is the purpose of this study to broaden the discussion about Affiliate marketing. Furthermore, this thesis will try to understand how Swedish fashion companies have incorporated Affiliate marketing to overcome market entry barriers. The result from the empirical findings gave indications that Affiliate marketing has had an impact on the Swedish fashion companies’ expansion. It was important for the interviewed companies to collaborate with different bloggers and websites, to create a certain awareness about the companies’ products on the new markets. The study also showed that Affiliate marketing could lower entry barriers by itself but also exposes businesses to new barriers as logistic- and payment solutions that must work simultaneously. The outcome of the study shows that it is significantly important for a Swedish fashion company to have a proper logistics- and payment system in place before a company implements Affiliate marketing, as the method will otherwise prove ineffective.Enligt en rapport från Tillväxtverket är den svenska marknaden för mode för liten för att mätta allabefintliga bolag. För att nå ut till nya kunder har svenska modeföretag använt sig av e-handel ochonline marknadsföring. Affiliate marketing är en kostnadseffektiv digital marknadsföringsmetod somsvenska modeföretag har använt sig av. Eftersom att det är vitalt för svenska företag att marknadsförasig på och exportera sina produkter till andra marknader är syftet med uppsatsen att breddaforskningen kring Affiliate och försöka förstå Affiliate marketings roll i svenska modeföretagexpansionsstrategi och hur företagen har använt Affiliate marketing i sin expandering. Efter att ha genomfört intervjuer gav resultatet från empirin indikationer om att Affiliate marketinghade haft en påverkan på svenska modeföretags genomförda expansion utomlands. Det var viktigt förde intervjuade företagen att kunna samverka med olika intressenter som kunde agera publicister ochskapade intresse på de nya marknaderna. Resultatet visade att Affiliate marketing inte enskilt kundesänka etableringshinder utan att företag var tvungna att genomföra andra åtgärder samtidigt.Det var av större vikt att som företag ha implementerat en fungerande logistik- och betalningslösningpå plats innan svenska modeföretag använde sig av någon typ av marknadsföring som exempelvisAffiliate marketing.
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Killander, Elias, Anton Ehn und Joshua Steinlechner. „Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98301.
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A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. Existing research and literature on how content creation can be used when entering a new market is, however, scarce. This thesis therefore identifies and describes how digital content creation has been, and can be, used when entering a new foreign market in order to create brand awareness. To achieve this, interviews with marketing directors in internationally operating companies were conducted in a qualitative manner. The results reveal that all the companies use digital content marketing when entering a new market, confirming pre-existing theories. It was also revealed that creating brand awareness is the most challenging part when entering a foreign market. It became evident that engaging the target audience and encouraging user generated content using DCM is both beneficial and effective when entering new foreign markets.
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Mazal, Tomáš. „Návrh marketingové strategie společnosti vstupující na český trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255774.
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Diplomová práce se zabývá návrhem marketingové strategie slovenské společnosti Shirt Up, s.r.o. pro vstup na český trh. Společnost je malým producentem triček s potiskem a v současné době má zastoupení výhradně na Slovensku. Cílem této práce je připravit možnou marketingovou strategii pro vstup na český trh, která bude vycházet z teoretických základů a analýzy současné situace.
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Zhaoxian, Xu. „Chinese petroleum industry analysis and entry strategies“. CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/2260.
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This comprehensive project introduces the past and present of the Chinese petroleum industry, conducts industry analysis using Michael Porter's Five forces model, and discusses the changes made in recent years and the business oppurtunities for foreign companies. In order to effectively enter the chinese petroleum market, four commonly used entry strategies are introduced. Key issues, weaknesses and strengths, as well as implications of each entry strategy are discussed in detail.
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Tsaplin, Evgeny. „Market-Entry Strategies of Startup Owners“. ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5951.
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Russia's startups fail at high rates. The purpose of this multiple case study was to understand the market-entry strategies used by accelerated startup managers to succeed in business longer than the first 3 years. The target population for this study was 3 startup owners who completed an acceleration program from the Internet Initiatives Development Fund and continued to operate businesses that generated revenue. The participants in the study were located in 3 different cities in Russia: Moscow, Saint Petersburg, and Tomsk. The conceptual framework for the study was Raheem and Akhuemonkhan's theory of enterprise development and von Bertalanffy's general system theory. Data collection involved semistructured interviews, review and analysis of company documents, reflective journal entries, and direct observation of the management operations and processes. Data were analyzed using Yin's 5-step data analysis process. A thematic analysis of the data revealed 4 themes: evolution of an entrepreneur, sales strategy, acceleration impact, and recommendations for accelerators and incubators. The results of the study may contribute to startup survivability as well as exchanging successful experience among new entrepreneurs. For those people who plan to start a business, this study may contribute understanding the skills for initiating a startup.
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Knight, John Lawry Cole. „Analysis of the modes of entry into the central East Africa market for a multinational enterprise“. Thesis, Port Elizabeth Technikon, 2001. http://hdl.handle.net/10948/38.
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The research problem addressed in this study is to determine the potential of selling and marketing consumer goods by Multinational Enterprises (MNE) within the African markets. The mode of entry, the timing of entry, the different modes of entry, selection of the entry mode, the political and economic risks, core competencies of the company and strategic alliance was researched. To achieve this, research was executed on the above areas of importance using relevant literature in which an understanding of the international markets and their options of modes of entry were highlighted. In this way one is able to understand the importance of the international markets and the concerns of doing business in Africa in order to select the entry mode that could best suit the company and the country or countries in Africa. The literature study was then used to develop a questionnaire to test the degree to which managers in MNE in South Africa (SA) and Central East Africa (CEA) concur with regard to the decisions, risks, procedure, modes of entry and selection of modes of entry into Africa. The empirical results obtained indicate a strong concurrence with the analysis of the modes of entry into CEA market for an MNE. The analysis of the literature study, Chapter 2 and 3, gives business a good understanding of the advantages and disadvantages of the problems and opportunities associated with the entry decisions into CEA. Many other companies are entering the African markets from other parts of the world and SA has also been seen as a launching pad into Africa. The analysis will give companies the edge in seeing the problems and opportunities in African markets and the way forward when deciding to enter.
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Pentina, Iryna Hasty Ronald W. „Performance implications of multi-channel strategic decisions by incumbent retailers the role of order of entry and degree of inter-channel coordination /“. [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-6065.
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Nikitina, Oleksandra. „Marketing Strategy for Starbucks café in the Ukrainian market“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199064.
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The goal of this thesis is to conduct a research and thorough analysis of the suggested new market for international company. In case of positive recommendation regarding market entry, marketing strategy and marketing mix are to be developed and proposed. The central idea behind the topic is to suggest efficient marketing strategy for Starbucks Corporation, global coffeehouses chain and coffee specialties seller, entry to the Ukrainian market. The recommendation is to be based on thorough analyses and researches of market environment and company's potential position. The thesis is divided into theoretical, analytical and practical parts. The theoretical part summarizes academical knowledge that is related to the topic of the thesis and that is used in further analytical and practical parts. Analytical part presents analyses made on country and industry situation and on current company's profile and strategies. In practical part, based on the analyses performed, the final recommendation on the mode of entry and marketing strategy is made.
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Cheng, Zhuo. „Essays in Internet channel entry and IT spillovers“. Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1117050451.
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Thesis (Ph. D.)--Ohio State University, 2005.Title from first page of PDF file. Document formatted into pages; contains x, 135 p.; also includes graphics. Includes bibliographical references (p. 131-135). Available online via OhioLINK's ETD Center
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Lavialle, Ludivine. „Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil“. reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8560.
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This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared with the results from the case studies. This process means to eventually dress a picture of the current characteristics of the decision of settling on the Brazilian cosmetics sector for foreign middle-size companies. The literature review has chosen different axes of focus to build a study going into depth and mixing the several considerations of a company considering entry on a foreign market. The topics chosen are the following: the reasons for internationalization, the entry modes themselves, the possible barriers, the specific strategies for middle-size companies in an emerging market and the adaptations of the marketing mix. Then, this work focuses on three French companies representative of the problematics of the cosmetics sector: Norlessi, LaboBio and Plains Cosmetics. The case studies are supported by interview and collection of data from different sources, depicted more in depth in the methodology part. After that is conducted a cross-analysis trying to compare the findings of the empirical study with the literature review. The final conclusions have for goal to be an objective observation of the reasoning process of the considered companies over the problematics mentioned hereabove.
Este trabalho envolve as estrategias de entrada sobre um mercado emergente, o mercado brasileiro. Os estudos de casos que apoiam o assunto são de empresas francesas do setor de cosméticos. Uma revisão da literatura sobre o assunto sera comparada com os resultados dos estudos de caso. Isso para conduzir numa observação do estado atual das caractéristicos de instalação no mercado brasileiro deste setor para empresas estrangeiras de tamanho médio. O estudo da literatura que já existe sobre o assunto se concentra sobre varias problemáticas conectadas com a problemática geral: as razões para internacionalizar, o modo de entrada, os obstáculos encontrados, as estrategias especificais e as adaptações do marketing mix. Depois este trabalho se concentra sobre tres empresas francesas representativas das problematicas atuais do setor : Norlessi, LaboBio e Plains Cosmetics. Os estudos de caso são sustentados por entrevistas e coleção de dados de varios origens, descrevedo mas precisamente na parte de methodologia. Depois será feito uma cross-analysis tentando comparar as conclusões do estudo empirico e do estudo literário. As conclusões finais tem como objetivo de ser uma observação objetiva do raciocinio das empresas consideradas sobre as problemáticas escolhidas.
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Liu, Da. „Analyzing and comparing strategies of Gallo and Delta : between offline and online B2C entry and marketing in China“. Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/19864.
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Mestrado em Gestão/MBAEmpresas e marcas portuguesas como o Gallo e o Delta entram nos mercados chineses há cerca de uma década. Este estudo analisa historicamente as estratégias de entrada e marketing dessas duas marcas na China, já que Gallo e Delta enfrentaram desafios tanto como marcas estrangeiras quanto como uma dieta culturalmente diferente na China. A tese adotou estruturas analíticas para discutir as operações das duas empresas na China como marcas estrangeiras. Como conclusão e análise mais aprofundada, este estudo compara as estratégias offline e online (principalmente Taobao do Alibaba) de Gallo e Delta.
Portuguese companies and brands such as Gallo olive oil and Delta café have entered the Chinese markets for around a decade. This study looks at these two brands' entry and marketing strategies in China historically, as Gallo and Delta faced challenges both as foreign brands and as culturally different diet in China. The thesis adopted analytical frameworks to discuss the two companies' operations in China as foreign brands. As a conclusion and deeper analysis, this study then compares the offline and online (Mainly Taobao from Alibaba) strategies of Gallo and Delta.
info:eu-repo/semantics/publishedVersion
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Elfström, Oskar, und Hans Tam. „"All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies“. Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446659.
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Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. Qualitative semi-structured interviews were held with respondents in key positions of firms, where the individual either was working with or consulting eCommerce businesses. The findings suggested that, in its generality, that no new DMS has been implemented as a result of the market entry. Amazon is expressed to have a weak position and lack in several aspects compared to Swedish eCommerce. The biggest fear lies in Amazon’s future with many potential “strong cards” left to play in their sleeve. However, the entry of Amazon increased the focus of some areas, as they were seen to become more important for survival and competing.
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Pentina, Iryna. „Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination“. Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6065/.
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The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based retailers increasingly dominate online sales the questions of when and how an incumbent retailer should adopt an online channel to achieve and sustain a competitive advantage are of utmost interest for both marketing scholars and practitioners. This dissertation investigates the role of two strategic decisions in affecting firm performance: (a) the order of adopting an online channel by incumbent retailers and (b) the degree of coordination between store and online sales channels. The resource-based view and the dynamic capabilities approach are used as theoretical foundations for the study. Following resource-based logic and applying a contingency perspective, this research proposes that firm-specific resource endowments determine the success of the order of online entry strategy for incumbent retailers. This dissertation utilizes the dynamic capabilities approach to propose that the strategy of inter-channel channel coordination leads to higher performance when core, unique dynamic capabilities pertaining to e-commerce are developed in-house, as opposed to being outsourced. By posing and answering the research questions regarding the role of strategic decisions of order of online entry and channel coordination in enhancing long-term financial and operational performance, this dissertation contributes to the development of strategic theory in the nascent areas of electronic commerce and multi-channel retailing, provides further empirical support to resource-based theory of competitive advantage, and assists managers in formulating more informed strategic objectives for achieving multi-channel competitive advantage.
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Lu, Yunli, und Zhisheng Zhou. „A Critical review of SME internationalization : through two Swedish/Chinese SMEs“. Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4964.
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Background
The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continued declines in government-imposed barriers and continued advances in technology
Purpose
The purpose of this paper is to design a theoretical framework for the internationalization of Small and Medium Enterprises, research, analyst and discuss.
Theoretical Framework
We have created a model of the internationalization of SMEs which includes four elements: Resource, Mode of Entry, Competitor and Marketing. We believe they are primary considerations for the SMEs to develop foreign operation.
Method
We will use qualitative method in our research
Conclusion
Optimize the allocation of resources, suitable way to entry foreign market, determine own Competitive advantage, positioning, decision making and controlling.
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Fridrichová, Veronika. „Strategie pro expanzi zvolené společnosti“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377982.
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Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.
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Okutani, Daiki, und Dairong Wu. „How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market“. Thesis, Jönköping University, IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52841.
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The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. In order to further facilitate the study, a qualitative research with an inductive approach was selected. With the foundation of formulated questions, the semi-structured interviews were conducted to gain deeper insights in relation to the study. The interviewees included Swedish residents in the age range of 20-40 and 13 individual interviews were carried out to ensure the quality of data. The study identified some major contributing factors: sustainability, product quality and availability. These major factors, therefore, created a need for potential marketing strategies, which primarily focuses on extensive information sharing and green labelling.
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Rudberg, Zacharias, und Oscar Sandelin. „The Challenges of a B2B Market Entry within the Automotive Industry“. Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118.
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This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. The case study is made on the foundation of existing theory, previous empirical research and interviews with relevant companies within the industry. The thesis provides an overview of the factors to be considered when executing a business to business market entry strategy on the automotive market based on existing literature and empirical research. Furthermore, the six main challenge areas that the case company faces in its work with entering a new market is displayed. These challenges are; (1) internal communication, (2) customer relations, (3) technical requirements, (4) strategic initiatives, (5) management support and (6) organizational alignment. In addition to the six challenges, potential strategic initiatives are discussed within each of the challenge areas. The six challenge framework can be used as a framework for other industrial firms striving to implement an industrial business to business market entry strategy. The main theoretical contribution of this thesis is the identification of challenges during a market entry within the automotive industry. Furthermore, the thesis concludes that the implementation of a market entry strategy can provide greater challenges than the development of the strategy itself, which is supported by both literature and empirical findings. Related to this, a misalignment between the business type and the marketing strategy type within the case company is identified.Detta examensarbete undersöker vilka faktorer som bör beaktas vid implementering av strategier för att ta sig in på en ”business-to-business”-marknad inom fordonsindustrin. Detta görs genom en explorativ fallstudie på ett globalt industriföretag som säljer ett stort antal produkter och tjänster till fordonsindustrin. Fallstudien är grundad i litteratur, tidigare empiriska studier och intervjuer med relevanta företag inom industrin. Examensarbetet ger en översikt av de faktorer som bör beaktas då man implementerar en “business to business”-marknadsstrategi inom fordonsindustrin baserat på existerande litteratur och en empirisk undersökning. De sex främsta utmaningarna som fallstudieföretaget står inför identifieras, vilka är (1) intern kommunikation, (2) kundrelationer, (3) tekniska krav, (4) strategiska initiativ, (5) ledningsstöd och (6) organisatorisk sammstämmighet. Utöver de sex utmaningarna diskuteras potentiella strategiska initiativ inom varje utmaningsområde. De sex utmaningarna kan användas som ett ramverk för andra industriföretag som söker att implementera en marknadsstrategi. Det huvudsakliga teoretiska bidraget av detta examensarbete är identifiktationen av de utmaningar som uppstår vid en markandsingång inom fordongsindustrin. Dessutom visar examensarbetet att implementeringen av en marknadsstrategi kan visa sig vara en större utmaning än att ta fram densamma, vilket stöds av både litteraturen och den empiriska undersökningen. Relaterat till föregående kunde vi identifiera en obalans mellan fallstudieföretagets affärstyp och marknadsstrategi.
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Rippl, Adam. „Návrh marketingového plánu elektronického obchodu pro vstup na zahraniční trh“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316898.
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Based on a variety of analytical approaches, this paper proposes marketing plan of e-commerce for the entry into foreign market. Both external and internal environmental factors are analysed and are used for SWOT analysis. The paper also analyses different communication channels of digital marketing which the monitored business currently use. It contains proposals to improve their efficient utilisation. The outcome is the design of complex communication mix in the digital environment, along with the specification of its individual phases when entering a new market.
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Buiko, Violeta. „Internationalization of „Coffee houses“ business“. Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100622_145914-82185.
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In the master thesis there are analysed the methods and strategies of coffee houses‘ business internationalization, theories of business worldwide expansion, theorie of international business networks, opportunities and barriers of business evolution and development across countries. There are presented, examined and compared entry modes of business internationalization process of coffee houses. There is made micro- and macro-environment‘s factors affecting habits, traditions and preferences of coffee consumption. Moreover, there are distinguished trends in coffee house business according changing situation in world market. There are made market researches of the international business expansion of coffee houses and performed market survey about coffee drinking tranditions in coffee house. After investigation of theoretical and practical issues of coffee houses‘ business internationalization there was created model for coffee house business expansion across the world. There are introduced conclusions and suggestions for business crossnational development. Master thesis consists of four main parts: problematic, theoretic, practical and project part. Moreover, there are displayed introduction, conclusions, reccomendations and references. Volume of master thesis – 87 pg. without appendixes, figures, charts and tables, bibliography. Appendixes are attached separately.Baigiamajame magistro darbe nagrinėjamos kavos namų verslo internacionalizavimo strategijos, metodai, problemos, verslo internacionalizavimo teorijos, tarptautinių verslo tinklų teorijos, globalaus verslo plėtimosi galimybės ir sunkumai. Pateikti yra kavos namų verslo internacionalizavimo modeliai, jų analizė ir palyginimas. Yra išanalizuoti mikro ir makro aplinkos faktoriai įtakojantys kavos gėrimo tradicijas ir poreikius o taip pat pokyčius kavos namų versle. Darbo eigoje yra atlikti tarptautinių kavos namų verslo internacionalizavimo proceso tyrimai bei atlikta kavos namų rinkos apklausa. Išnagrinėjus teorinius ir praktinius kavos namų verslo internacionalizavimo aspektus yra sukurtas kavos namų tarptautinio plėtimosi modelis ir suformuluotos išvados ir pasiūlymai verslui. Darbą sudaro keturios pagrindinės dalys: probleminė, teorinė, praktinė ir projektinė, o taip pat įvadas, išvados ir pasiūlymai, literatūros sąrašas. Darbo apimtis –87 p. teksto be priedų, iliustracijos, lentelės, grafikai, bibliografiniai šaltiniai. Atskirai pridedami darbo priedai.