Thematische Bibliographien / Logos (Symbols) – Scandinavia – Design

Auswahl der wissenschaftlichen Literatur zum Thema „Logos (Symbols) – Scandinavia – Design“

Autor: Grafiati
Veröffentlicht am 27. Juli 2024
Zuletzt aktualisiert am 29. Juli 2024

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Zeitschriftenartikel zum Thema "Logos (Symbols) – Scandinavia – Design"

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Pascu, Nicoleta Elisabeta, Victor Adir und George Adir. „Art and logo design“. New Trends and Issues Proceedings on Humanities and Social Sciences 8, Nr. 1 (04.06.2021): 81–86. http://dx.doi.org/10.18844/prosoc.v7i4.5792.

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This paper aims to present a research study concerning the graphics and symbols in logo design exhibited in an art program dubbed ‘Golden Ages of Art Nouveau and Art Deco’. It was important for us to understand these trends, their characteristics and graphics, to create many times beautiful masterpieces of art. We have noticed a lot of differences between these two art movements related to symbols, signs and colours which were used. It was ‘a special art travel’ to study, theoretically and practically, the field of logo design connected to these ages. Starting from our research study, we have tried to make ‘a basket’ of features which characterises each trend. We have tried to explain the diversity of elements used as an art graphic design focused on logos. And, of course, we have tried to create logos using the features of Art Nouveau and Art Deco. Keywords: Art Nouveau, Art Deco, logo design, feature, symbols, colours.
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Pasu, Nicoleta Elisabeta, Victor Adir, Nicoleta Luminita Carutasu und George Adir. „How to achieve a right graphic representation for a logo“. New Trends and Issues Proceedings on Humanities and Social Sciences 5, Nr. 6 (14.09.2018): 60–67. http://dx.doi.org/10.18844/prosoc.v5i6.3696.

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The graphic world of logos is interesting and creative. In this paper, we have pleaded about ‘the graphic technique’ to design good logos using a few essential principles to do it. To draw a graphic representation, as a logo, somebody has to know a peculiar language made of symbols, signs, colours, geometric shapes and words. Because the typology of logos is interesting and allows to create icons, logotype and complex graphic representations. Our study has analysed a lot of logos to identify the main principles ‘to build’ them. It was a hard work of observation and explanation about logos using many examples. We think we have shown the power of graphics in our study.Keywords: Special graphic language, logo, principles, typology, creative work.
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Adir, Victor. „A Comparative Study Concerning Airlines Logos“. New Trends and Issues Proceedings on Humanities and Social Sciences 4, Nr. 11 (27.12.2017): 62–69. http://dx.doi.org/10.18844/prosoc.v4i11.2850.

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This paper is a study concerning the design of airlines logos all over the world, that is, what symbols, signs and colours are used to create this special identity. This study, which was realised on a hundred airlines, revealed interesting facts related to the main principles that govern the logo design. We were interested to see if special drawings that express a company are related to the represented country, because we found a lot of similarity in this. In the centre of the study was the logo, as an important graphic element to identify an airline company. We identified the typology of logos, known as iconic, logotype and complex logos. This paper is a plea for this wonderful graphic element, that is, the Logo. Keywords: Airline, logo design, typology, symbol, logotype.
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Victor, Adir, Pascu Nicoleta-Elisabeta und Adir George. „Choosing of the appropriate symbol in logo design“. New Trends and Issues Proceedings on Humanities and Social Sciences 6, Nr. 4 (24.09.2019): 24–31. http://dx.doi.org/10.18844/prosoc.v6i4.4353.

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This paper presents a study concerning the possibility to choose the right symbol for a logo. For a designer, it is a very hard work to see what symbol is necessary to represent the identity of a company. Our study realised on thousands of logos to understand what message can be conveyed only by a sign/symbol. Also, we have realised that it is not necessary that the symbol be in the field of activity of the company but, it has to be an expressive one for it. The directions of the study were focused to identify the activities for which it is necessary to have an adequate graphic representation and to assure a database concerning symbols used, especially for some activities. Keywords: Logo, symbols, logo design.
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Hsu, Yu Lin, Pai Ling Chang, Yun Shing Chen und Da Wei Lin. „A Study for Network-Based Corporate Identity Information Service System“. Applied Mechanics and Materials 311 (Februar 2013): 49–54. http://dx.doi.org/10.4028/www.scientific.net/amm.311.49.

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In the modern information era, communication between customers and designers must be efficient and systematic, streamlining the design process. Design processes should be interactive and effective. The Corporate Identity Information Service System (CIISS), based on a network platform, achieves this, allowing customers to participate in and evaluate the design of Corporate Identity Systems (CIS). This personalized information service system integrates corporate logos, terms and their application to merchandise, helping customers to visualize concepts and generate designs in real-time via the network. A network system was developed to support a customized commercial system for CIS design. Interfaces and object-oriented methods were integrated into an online real-time publishing information system with a database and search engine. Designers and customers are able to utilize digitized images of merchandise, corporate logos and wordings and retrieve relevant information on corporate logos, symbols, color schemes and specific wording simultaneously. This system provides rapid communication through a real-time display and customized information service, making the process of CIS design more efficient for both designer and customer.
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Nicoleta-Elisabeta, Pascu, Adir Victor und Adir George. „Logo and the urban environment“. New Trends and Issues Proceedings on Humanities and Social Sciences 6, Nr. 4 (24.09.2019): 14–23. http://dx.doi.org/10.18844/prosoc.v6i4.4352.

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Our study focused to understand the importance of graphic representations, as logos, in urban environment and to identify the principles of logo design used to create them. In this paper, we have discussed about logos in the historical centre of Bucharest and it was hard work, including walking by foot along the streets to identify all these logos which convey different messages to the people and to show what typology was used and what graphics were drawn. As it is known, daily, the people are assaulted by signs, symbols, colours, which are everywhere on panels, buildings, walls, cars, buses, etc. All these representations are ‘expressions of something which exist in reality’. In our research study, we have tried to see in what proportion is used a logo to represent a company, a pub, a restaurant, a bank, a pet shop, a theatre, etc., and the result for this approach was so interesting. Keywords: Logo, design, old city.
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Koen, Nelene, Edelweiss Wentzel-Viljoen und Reneé Blaauw. „The development of a single health-endorsement logo for South Africa“. Public Health Nutrition 21, Nr. 8 (19.02.2018): 1444–54. http://dx.doi.org/10.1017/s1368980018000034.

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AbstractObjectiveTo develop health-endorsement logos (HEL) for food products indicating healthy choices based on the South African nutrient profile model and to pilot test these logos with consumers.DesignMultistage mixed-methods design.SettingCape Town, South Africa.SubjectsNine focus group discussions (FGD) were conducted with adult consumers to explore what types of HEL are preferred and why. Based on the findings, ten HEL were designed by a graphic design team. A modified Delphi technique, conducted with experts in the fields of nutrition and food science, was employed to eliminate lowest-scoring HEL and to improve the design of the remaining logos. Participants from the initial FGD participated in pilot testing the improved logos.ResultsParticipants from FGD (n 67) were positive about a single HEL, stating it would make food labelling less confusing as they did not understand the various HEL used. Participants indicated the logo should include wording related to ‘healthy choice’ or ‘better choice’ and pictures/symbols related to health and/or food. During two rounds of scoring and comments by experts (n 19), five logos were eliminated and the design of the remaining five improved. Three of five remaining logos received overall rankings of 3·08/5, 3·28/5 and 3·39/5, respectively, during FGD (n 36) in the pilot-testing phase.ConclusionHEL were designed and consumer tested. Three designs were submitted to the national Department of Health to consider for implementation, after further testing, as a tool to assist in addressing the high incidence of non-communicable diseases in South Africa.
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Ko, Bong Mann, Kyung Hwa Kim, Yun Sun Kim und Sang Won Ahn. „Design, Composition, and Symbol of Heraldry in Medieval Europe: Focusing on University Heraldry and Guild Heraldry“. Korea Institute of Design Research Society 8, Nr. 1 (30.03.2023): 488–97. http://dx.doi.org/10.46248/kidrs.2023.1.488.

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This study analyzes the principles of composition and symbolic meanings of university heraldry and guild heraldry in medieval Europe based on the concept of Thick Discription of Clifford Geertz, a champion of symbolic anthropology. Thick Discription is one of methodologies of cultural studies that helps to demonstrate cultural symbols and signs in the context used. It enables to elucidate complex conceptual structures, many of them superimposed on or knotted into one another, which are strange, inconstant and concealed. We will infer how medieval heraldry as a symbolic sign influences modern visual culture, especially symbol marks because modern university symbols and corporate logos have been rooted in medieval university heraldry and guild heraldry respectively. This paper provides useful academic materials that visual designers and design researchers can refer to.
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Pathak, Abhishek, Carlos Velasco und Gemma Anne Calvert. „Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype“. European Journal of Marketing 53, Nr. 10 (07.10.2019): 2109–25. http://dx.doi.org/10.1108/ejm-09-2017-0586.

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Purpose Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand for lower priced replicas, both of which can devalue the bona-fide brand. But can consumers accurately identify a counterfeit logo? This paper aims to explore this question and examines the accuracy and speed with which a consumer can identify a counterfeit (vs original) logo. Design/methodology/approach Seven popular brand logos were altered by transposing and substituting the first and last letters of the logotypes. Consumers then classified the logos as counterfeit (vs original) across two experiments. Findings Participants were faster and more accurate in identifying a counterfeit logo when the first letter (vs last letter) of a logotype was manipulated, thus revealing last letter manipulations of a brand’s logotype to be more deceptive. Research limitations/implications This paper comments only on the manipulation of logotypes but not of logo symbols. Similarly, findings may not be generalizable across languages which are read from right to left. Practical implications Counterfeit trade is already a multibillion dollar industry. Understanding the key perceptual differentiators between a counterfeit (vs original) logo can be insightful for both consumers and firms alike. Originality/value Research available on objective measures of similarities (vs dissimilarities) between counterfeit (vs original) brand logos is limited. This paper contributes by examining the ability of consumers to discriminate between counterfeit (vs original) logos at different levels of visual similarity.
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Zhang, Song Jun Calvin. „Visually Overwhelmed Graphic Design Element Anxiety Syndrome and Its Value Leading“. Lecture Notes in Education Psychology and Public Media 8, Nr. 1 (14.09.2023): 58–63. http://dx.doi.org/10.54254/2753-7048/8/20230031.

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In recent years, along with the diversified development of culture, two-dimensional elements in posters, posters, logos, and many other types of graphic design have become contemporary testimonies and symbols. However, many graphic designers have neglected to improve their structure and creative abilities and started to rely on the software and tools they use to produce art, leading to reduced quality of output and making everything look the same in our information-saturated world, which in turn impact the audience who has developed aesthetic anxiety and facing challenges to absorb the information they truly need in an ocean of images that is chaotic and fast-moving. In light of this, this paper analyzes the creative process and the application of contemporary graphic design. It discusses the problems in using two-dimensional elements and the corresponding solutions, such as starting from images, words, and colors simultaneously. These suggestions can significantly help to improve the effect of graphic design and creative industries to relieve the aesthetic anxiety of the public and provide them with better solutions and the ability to absorb the information they need.
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Dissertationen zum Thema "Logos (Symbols) – Scandinavia – Design"

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Clements, Jackie E. „Motive and responsibility as influences on graphic design outcomes /“. Online version of thesis, 2009. http://hdl.handle.net/1850/9733.

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Bowie, James I. „Innovation, Imitation, Legitimacy and Deviance in the Design of Graphical Trademarks in the United States, 1884-2003“. Diss., Tucson, Arizona : University of Arizona, 2005. http://etd.library.arizona.edu/etd/GetFileServlet?file=file:///data1/pdf/etd/azu%5Fetd%5F1253%5F1%5Fm.pdf&type=application/pdf.

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Biricik, Aslı Erkarslan Önder. „The role of logo design in creating brand emotion: a semiotic comparison of the apple and IBM logos/“. [s.l.]: [s.n.], 2006. http://library.iyte.edu.tr/tezler/master/endustriurunleritasarimi/T000560.pdf.

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DeLauro, Maria. „A graphic identity system for the Genesee Land Trust /“. Online version of thesis, 1991. http://hdl.handle.net/1850/11613.

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Spierings, Tessa. „The power of symbols in visual propaganda: the meaning behind political logos and flags“. Master's thesis, 2021. http://hdl.handle.net/10400.26/37056.

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Symbols are tools in the field of visual communication through which information can be disseminated. They convey ideas and beliefs, and through repetition they can come to serve as a logo for a brand. This research aims to identify the power of symbols in visual propaganda through analyzing political logos and flags. Political symbols ranging from the far left to the far right are compiled and analyzed in a historical and visual manner. The red star, the hammer and sickle, the cogwheel, the clenched fist, the circle-A, and the cross are some of the symbols under analysis. Their appearances in history are traced from first known appearances to contemporary representations and they are discussed together with their developments, connotations, meanings, and uses. The theoretical part is supplemented by a project, in which the symbols are dissected so that graphical components and colors are presented and elucidated. This research shows that symbols can be employed to signify a political objective. It also demonstrates that shapes, colors, and context determine the understanding and connotations of a symbol.
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Sun, Kang. „The influence of culture on graphic design : an investigation / research of Beijing 2008 and London 2012 Olympic Games graphic designs. A dissertation submitted in partial fulfilment of the requirements for the degree of Master of International Communication, Unitec New Zealand /“. Diss., 2007. http://www.coda.ac.nz/cgi/viewcontent.cgi?article=1001&context=unitec_comm_di.

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Bücher zum Thema "Logos (Symbols) – Scandinavia – Design"

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Gernsheimer, Jack. Designing Logos. New York: Allworth Press, 2010.

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Tibelius, Alexander. The logo design toolbox: Time-saving templates for graphic design. Berlin: Gestalten, 2013.

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Miller, Anistatia R. Logos: Making a strong mark : 150 strategies for logos that last. Gloucester, Mass: Rockport, 2004.

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Søndergaard, Ole, Katrine Wochner und Johan Adam Linneballe. Designer Ole Søndergaard: Corporate design, skriftdesign, piktogrammer, treaarbejder = Corporate design, type design, pictograms, woodworks. [København]: Vandkunsten, 2012.

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Shaoqiang, Wang. Logograma: Logo design for dynamic identities = création de logos pour des identités dynamiques = diseño de logos para identidades dinámicas = design de logos para identidades dinâmicas. Barcelona, Spain: Promopress, 2014.

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Stolarski, André. Alexandre Wollner e a formação do design moderno no Brasil: Depoimentos sobre o design visual brasileiro. São Paulo, SP: CosacNaify, 2005.

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Stolarski, André. Alexandre Wollner e a formação do design moderno no Brasil: Depoimentos sobre o design visual brasileiro. São Paulo, SP: CosacNaify, 2005.

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E, Carter David, Hrsg. Logos of American restaurants. New York: Hearst Books, 1997.

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John, Murphy. How to design trade marks and logos. Cincinnati, Ohio: North Light Books, 1988.

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Hodgson, Michael. Recycling & redesigning logos: A designer's guide to refreshing & rethinking design. Beverly, Mass: Rockport Publishers, 2010.

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Konferenzberichte zum Thema "Logos (Symbols) – Scandinavia – Design"

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Wei, Xin, und Yu Fang. „Research on the Composition of Regional Logos and Cultural Symbols Based on Minimalism“. In The 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210106.120.

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Yang, Xiaoying, Xingsong Wang und Hongyi Yang. „Comparative color analysis of icons and logos“. In Intelligent Human Systems Integration (IHSI 2022) Integrating People and Intelligent Systems. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001045.

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In the field of design, both logo and icon are the most common visual symbols. Among them, the logo is more commercial, and its purpose is to spread the value connotation of the brand. At the same time, the icon has more substantial functionality, which makes it easier for users to identify and Understand the functions of related products. In order to explore whether there are some potential human factors or design guidelines when designers are designing an icon or logo, which may cause the difference in colour between the two, this article attempts to combine image processing technology to analyze the colour characteristics of the logo and icon image And research. We extracted features such as colour moment and brightness. We used a machine learning classifier to prove that the two colour features are quite different. This research can be used as the basis for quantitative research on the difference between logo and icon. At the end of the paper, we have a prospect for future research.
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Arruda, Amilton, Celso Hartkopf und Rodrigo Balestra. „City branding: strategic planning and communication image in the management of contemporary cities.“ In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool solutions to the need for differentiation, generation of solid images and the establishment of symbols and identity signs, in order to leverage economic benefits for countries, cities and regions. In a way, fulfilling, in the first instance, a similar role to the branding of products and services. But it was specifically in Branding corporations that were found the biggest matches to adapt this knowledge to management positions. Ashworth & Kavaratzis (2010) highlight the fact that both present multidisciplinary roots, a multiple number of strategic actors (stakeholders), high degree of intangibility and complexity of social responsibility, the multiplicity of identities and the long-term development needs are strong examples their similarities. The development and management of corporate identities, here expanded to the Branding corporations, it is a prolific field of Design. It great names of the area said their careers and built great legacy. The time of greater proficiency in the area were the 50s and 60s, dominated by modernist thought, and, coincidentally or not, exactly the time that focused efforts to assert the identity of the designer as a professional (STOLARSKI, 2006) . Nationally stand out names like Alexandre Wollner, Ruben Martins, the duo Carlos Cauduro and Ludovico Martino and Aloisio Magalhaes. In contrast, in the literature produced in the marketing field, often the role of design in this context is reduced to merely promotional measures, such as creating logos or advertising campaigns. In other words, defined as a work of low complexity and low social prägnanz. This approach comes at odds with contemporary theories of design, such as MetaDesign, Design Thinking and Design Collaborative, in which are presented motodológicos models of high relevance for the identification, analysis and solution of complex problems involving multiple elements and agents. The proposed article aims to survey the state of the art City Branding / Place Branding focused on publications produced in the disciplinary field of design. The literature review will grant that, before the above presented context, is analyzed as designers and researchers design face the contributions that the field can offer to the practice and theory of Branding places. Finally, Article yearns assess whether the pre-established hypothesis that there are possible and fruitful connections between contemporary theories of design and the City Branding, is being addressed in articles and publications area.DOI: http://dx.doi.org/10.4995/IFDP.2016.3288
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