Auswahl der wissenschaftlichen Literatur zum Thema „Little Prudy (Fictitious character)“

O consumo de alimentos ultraprocessados é um problema para a promoção da saúde dos brasileiros, principalmente para o público infantil. Buscando entender o tema, pesquisas vêm tratando dos apelos visuais na embalagem. Contudo, sua caracterização gráfica é pouco investigada. Em vista disso, este artigo apresenta as tendências de apelos na face frontal de cereais para crianças sob a perspectiva do design da informação a partir da análise de 60 amostras. De 346 apelos encontrados, a maioria (n=138) é utilizada no modo pictórico, destacando-se a imagem do produto (em todas as embalagens) e o personagem (n=38). Com esses resultados, também foi realizado um estudo piloto com cinco crianças e suas percepções acerca de uma face frontal de cereal fictícia. Concluiu-se, com as duas pesquisas, que a imagem do produto, além de ser o apelo mais recorrente, é também um fator que influência o pensamento do público infantil sobre determinado alimento.*****The consumption of ultra-processed foods is a problem for promoting the health of Brazilians, especially for children. To understand this theme, research has dealt with visual appeals on packaging. However, its graphic characterization is little explored. In view of this, this article presents the trends of appeals on the front face of cereals for children from the perspective of information design with the analysis of 60 samples. Of 346 appeals found, the majority (n=138) is used in pictorial mode, especially product image (in all packaging) and character (n=38). With these results, a pilot study was also carried out with five children and their perceptions about a fictitious cereal frontal face. It was concluded, with the two surveys, that the product image, in addition to being the most recurrent appeal, is also a factor that influences the thinking of children about a particular food.

The knowledge existent at present, which generates the need for a new approach to the myth of Dracula, refers to an almost unanimous reception based on the novel published in 1897 by Bram Stoker and on the tens of the subsequent portrayals which have induced a social and cultural paradigm standardized as commercial kitsch. Within this fictitious construct Dracula has been expounded in manifold keys. However, to ordinary perception, his figure is reduced to the semi-caricatural vampire character, the living-dead craving for blood. This article aims to answer a series of questions about the representations of Dracula and their relevance to the fields of cultural and literary studies: Which is the “real” Dracula? Which are the psychological, cultural, social and historical impulses determining the actions of the character and the established myth? To what extent the deeds of the personage can be accounted for through the instrumentality of psychological impetus and by the agency of cultural, philosophical, esoteric, and occult principles? Thus can the “real” Dracula be integrated into an ampler context of culture and civilization, where his alienation and his monstrosity belong less to the paradigm of “the other”, of “the stranger” and refer more to the revealing of some of “our” intimately repressed human features? The article proposes a critical examination and reinterpretation of Dracula’s image, starting from the novel Jurnalul lui Dracula (Dracula’s Diary) (1992) by the Romanian writer and academic Marin Mincu. Original responses are being suggested to the questions defined previously – through several writing and literary theory techniques, including references to Corpus Hermeticum. By comparing and contrasting the hermetic philosophical text and the Romanian novel, the essay aims at finding out whether the entire construct of the myth of Dracula can be explained through two cultural and philosophical aspects, namely death and immortality. It also offers a new reading, another conceptualization of a familiar but debatable subject, which reinterprets and even rejects the mainstream view. The work by the extremely well-informed Romanian academic, which was first published in Italy, has nothing in common with Bram Stoker’s (“vampiric falsification”, asserts the author in the preface…), but vividly portrays the “real” Dracula, the Prince Vlad the Impaler, imprisoned in the underground cave of a castle under the Budapest Danube, writing a journal between February, 2nd, 1463 and August, 28th, 1464. In his diary the character recalls his historical fate and legendary destiny through references to aspects of Romanian culture and civilization considered in a European context. For instance, the study approaches topics such as: the religion of Zalmoxis as the philosophical and existential foundation of the Romanians; Dacians’ attitude towards death, as described by Herodotus, which might have influenced Pythagoras, Socrates, the Eleusinian and the Orphic Mysteries; the boycott of history by the Romanian people (an echo from philosopher Lucian Blaga’s writings); the orality of the Romanian culture (as opposed to the written culture of the western Europe); the oral folkloric creations, the ballad Miorița (The Little Ewe) and the fairy-tale Tinerețe fără bătrânețe și viață fără de moarte (Youth without old age and life without death), etc. All of these are put forward within the humanistic, Renaissance context of the epoch, given that Dracula was a friend of Marsilio Ficino, Nicolaus Cusanus, Pope Pius II, Cosimo de’ Medici, etc. Researchers will discover new speculative themes and directions with regard to the seemingly exhausted myth of Dracula.

L’indagine si concentra sull’aderenza del ricettario al canone della prescrittività, evidenziandone i supporti lessicali, che fanno riferimento al ruolo dell’enunciatore e alla pressione sul destinatario, le forme verbali ricorrenti e gli allocutivi. Lo schema comune alle ricette è articolato in promessa – difficoltà e avvertimenti – risultato, con una promozione dei piatti che ricorda molto da vicino il messaggio pubblicitario: elativi, alterati, anafore, nell’ambito di una concezione della buona cucina i cui parametri sono l’economicità, la velocità e la facilità di realizzazione, la sostanziosità, la bontà al gusto, la novità, il “far figura”. Si è dato spazio in particolare alla dialogicità della parola di Petronilla: verticale, con la costante interpellazione delle lettrici riguardo al numero delle persone, alle difficoltà nel realizzare una pietanza, alle piccole preferenze nell’approntarla; orizzontale, all’interno del testo, fra i personaggi che compaiono e che interagiscono fra loro. Della fitta trama di domande fittizie alle lettrici si è ricercato il valore pragmatico e testuale, a partire da quelle con cui inizia la presa di contatto con le «amichette» fino allo stereotipato «Non v’ho detto?» che sottolinea, nel finale, il raggiungimento dei risultati promessi. Sulla base dell’impalcatura pragmatica e retorica e delle annotazioni di carattere metalinguistico (chiarimenti sul nome dei piatti e sulla loro origine, spiegazioni riguardanti la terminologia medica) la ricerca rintraccia alcune analogie, pur con le difformità lessicali che la diversità delle materie trattate impone, con la lingua dell’altro personaggio inventato dall’autrice, il dottor Amal. Other recipes by Petronilla (1937): linguistic observations The investigation focuses on the cookbook’s adherence to the canon of prescriptiveness, highlighting its lexical supports, which refer to the role of the enunciator and the pressure on the addressee, recurrent verbal forms and allocutives. The common pattern of the recipes is divided into promise-difficulty and warnings-result, with a promotion of the dishes that closely resembles the advertising message: elatives, alteratives, anaphora, in the context of a conception of good cooking whose parameters are affordability, speed and ease of preparation, substantiality, tastiness, novelty, and “making an impression”. Particular space was given to the dialogical nature of Petronilla’s words: vertical, with the constant questioning of the readers about the number of people, the difficulties in making a dish, the small preferences in preparing it; horizontal, within the text, among the characters who appear and interact with each other. Within the dense web of fictitious questions to the readers, the pragmatic and textual value has been sought, starting with those with which the contact with the “little friends” begins and ending with the stereotypical “Didn't I tell you?” that emphasizes, in the finale, the achievement of the promised results. On the basis of the pragmatic and rhetorical scaffolding and metalinguistic annotations (clarifications on the name of the dishes and their origin, explanations concerning medical terminology), the paper traces some similarities, albeit with the lexical dissimilarities that the diversity of the subjects dealt with imposes, with the language of the other character invented by the author, Dr. Amal.

Background. Numerous research conferences and scholarly papers show increased interest in the creativity of German composer, pianist and singer of the 19th century Fanny Hensel-Mendelssohn. What is particularly noticeable is that her life and creativity are subject of non-scholarly discussion. Writers of biographical works are profoundly interested in the personality of this talented artist, as it gives them material for the discussion of a whole range of issues, in particular those pertaining to the phenomena of female creativity, new concepts of music and history of music with emphasis on its communicative character, correlation between music and gender, establishment of autobiographical character of musical creativity, expression and realization of female creativity under conditions of burgher society. Additional attention is paid to family constellations: Robert and Clara Schumann, brother and sister Felix Mendelssohn Bartholdy and Fanny Hensel-Mendelssohn. A very close relationship between Felix Mendelssohn and Fanny HenselMendelssohn opens a new perspective on the dialogical history of music, i. e. the reconstruction of music pieces based on close personal and critical contact in the Mendelssohn family. All these ideas, which researchers started articulating and discussing only recently, found their artistic expression in the biographical novel “Dear Fenchel! The Life of Fanny Hensel-Mendelssohn in Etudes and Intermezzi” («Liebste Fenchel! Das Leben der Fanny Hensel-Mendelssohn in Etüden und Intermezzi», 2011) by the German writer Peter Härtling (1933–2017). Peter Härtling was attracted to the image of Fanny Hensel primarily because she was working in the Romantic aesthetics, which the writer considered the backbone of his own creativity. While working on the novel about Fanny Hensel, Peter Härtling was constantly reading her diaries and listening to her music as well as the music by her brother Felix Mendelssohn. He discovered “a fascinating composer” who was creating music “bravely” through improvisation, even more so, who improvised her own life in a similar fashion. Her “courageous steps” into “female reality” struck the biography writer. Objectives. The research aims at studying the literary image of Fanny Hensel using the ideas of contemporary music scholars regarding creativity of this still little researched artist. Literary reflection of the life and creativity of musician based on combination of fiction and real life is a productive addition to her creative image. Methods. Since the research is centered on the image of a female composer, in many respects it is following the theoretical premises of music gender studies. The complexity of literary recreation to the personality and creativity of composer in the novel was required the sophisticated narrative situation and structure, that justifies the use of narratology as a method of literary criticism’ analysis. Results. Peter Härtling is a well-known master of biographical novel, who has his own creative concept of re-construction the life story of famous artists. When creating a biographical novel, the writer walks on the verge of reality and fiction, rediscovering and creating. The artistic element serves the purpose of amplification and image-creation; it helps to reveal distinctive properties, characteristics and elements of personality of the biographic novel hero. Gaps in documented materials help the narrator behave freely, give a chance for open associations and subjective vision. When outlining the personality lineaments, the narrator follows chronology of the most important events. Yet, plot development in an autobiographical novel is based on separate motifs. Certain life stages and events of a person’s life are depicted in detail in specific chapters and are shown more accurately within the general plot. By running ahead and looking back, the narrator makes it clear that he is above the narrative situation and arranges the depicted events according to the principle of their development. The narrator plays the role of an accompanying of a person portrayed, helping the writer approach to latter in order to understand him. Peter Härtling defines the key narrative principle in the following way: the narration is centered on the relationship of the talented brother and sister, as well as the motives of a mothering care and self-assertion, which are creating the backdrop for the biography of Fanny Mendelssohn. As such, we can see the ways that helped a talented young woman stand against her competitor-brother and get out of his shadow. The author claims that since childhood, the brother and the sister got along with the help of music and it was music that created a tie between them. The novel pays close attention to their discussions of music and the Sunday concerts, which took place at their house. As it is known from letters, it was very important for Felix Mendelssohn to include music into private communication forms. Researchers emphasizes that it made hard for him to be involved in social processes, in which such form of communication was impossible. Based on what Felix Mendelssohn himself said, it is possible to conclude that he was making an opposition between private musical communication as “the world of music” and social music life “as the world of musicians”. Fanny Hensel was not the embodiment of “detached musical practice” of autonomous art for him; on contrary, her creativity was directly linked to real life. Inside the bourgeois home and amid “private circulation of texts”, Fanny Hensel’s music was directly connected to communication, holidays and family rituals, in which the roles of music performer and music listener were “not cemented”, presupposing active inclusion of “amateurs” into music. Private musical practice meant the successful musical communication, the direct communication in music, which was not possible in anonymous publicness. Composer individuality had a chance of growing without being stripped of meaning and understanding. Inside the burgher house and within her immediate circle, Fanny Hensel was the symbol of “illusion of non-detached music”. Peter Härtling attests to autobiographical character of Fanny Hensel’s musical writing. Conclusions. Peter Härtling’s novel shows a cultural change, which stipulated an extended understanding of music as a dynamic process of human activity in a specific, historically varied cultural field. In this respect, Fanny Hensel’s literary portrait touches upon important aspects of female music creativity, actualizing its achievements in contemporary cultural space. Approaching the talented artist in literature is a special combination of art and life, fictitious and real, past and present.

AbstractTwo things long stood in the way of the erection of statues in public in the Northern Netherlands, on the one hand the lack of a strong central government and on the other the wrongly interpreted - Calvinist interdict on them (Note 1). The first statue of this kind, that of Erasmus in Rotterdam by De Keyser (1622), was attacked by strict Calvinists, but noted throughout Europe as an early paradigm (Note 3). Not until the 19th century did the Netherlands join in the nationalistic 'statue craze', which was just breaking out then, with two monuments to the supposed Dutch inventor of printing, Laurens Janszoon Coster. These statues of a private citizen had a predecessor in the 18th century, while a statue had already been demanded in the 17th-century eulogies of Coster. Cities had long honoured their famous inventors as important contributors to civilization and praise of the inventor was also a fundampental ingredient of the history of learning (e.g. in Pliny). In the Renaissance scientific inventions acquired a special emphasis, modern inventors being held up as evidence that the model of Antiquity could be not only equalled, but also surpassed, while both Christian civilization and the northern countries could also gain credit here (cf. Johannes Stradanus, Figs. 2, 3, Note 9, and Francis Bacon, Note 10). The significance of the invention of printing for Christianity was soon recognized, so that it was lauded above other inventions as 'divine', an attitude that was certainly also strengthened by its decisive role in the Reformation. In the Netherlands in particular, where religious and political developments were so closely interwoven, printing was regarded as an important aid to both (Notes 14, 15), while the young Dutch Republic, in which printing played such an important part, could claim the honour of counting the inventor of this important art among its citizens. This 'pious fraud' (Hellinga) is fundamental to the discussion of the history of the statues. The Coster tradition can only be traced back to about a century after the supposed invention, acquiring its definitive form at the end of the 16th century in Hadrianus Junius' Batavia Illustrata of 1598. The further enlargement on the merits of Coster also necessitated a portrait of him which, in de fault of an authentic one, had to be fabricated for the purpose, the features of the statue of Erasmus being taken over for a full-length portrait (Fig. 5), which served as a 'graphic monument'. A fictitious bust of Coster was also cited in the 17th century (Fig. 7) and this, like the early sculptural marks of honour to him (Fig. 16), belongs to the iconography of printing, the practitioners of the craft evoking their inventor. Such representations - a more or less life-size statue of Coster is still to be seen on the house of the Haarlem printer Enschedé - were not yet very public in character. The statue of Coster projected from the end of the 17th century for the garden of the Hortus Medicus in Haarlem did acquire greater publicity, however. This humanist garden of a bourgeois learned society (Note 28), reflected not only nature, but also the world of learning, as a microcosm of the arts, with sixteen busts of connoisseurs and scholars under the leadership of a full-length statue of Coster, since it was he who by his art had made the dissemination of learning possible, although he owed his place here largely to his Haarlem origins, of course. The designs made by Romeyn de Hooghe for this statue (Note 29) were only realized in 1722 in a statue by Gerrit van Heerstal, which tried to unite historical and classical features (Figs. 8-13). In the years thereafter, up to the tercentenary of the invention, the poems, medals and a weighty commemorative publication (Fig. 14, Note 35) celebrating the Haarlem inventor of printing all referred to this statue in his birthplace. Meanwhile Germany too had honoured her inventors of printing - Fust in addition to Gutenberg, initially - in 1640 and 1710 by centenary festivities often of a Protestant cast. Privileges relating to public statues may have been one of the reasons why no monuments were erected on these occasions. These privileges were, however, annulled by the French Revolution, just as the Enlightenment and political renewal furthered the cult of honouring leading civic 'geniuses'. Two Gutenberg cities under French rule took pride of pace here, but only in 1840 did Strasbourg acquire a statue of Gutenberg by David d'Angers, which illustrated his role as the enlightener of all mankind (Figs. 15-18, Note 39). In Mainz a private initiative of 1794 came to nothing (Note 40), as did a Napoleonic rebuilding plan centred on a Gutenberg Square with a statue. Not until 1829 was a semi-public statue by Joseph Stok set up there (Note 41), while in 1837 the Gutenberg monument designed by Bartel Thorwaldsen was unveiled with great ceremony (Fig. 19). The two last-mentioned statues in Mainz, like the many others erected after 1814, were the products of the nationalistic pride in the country's past history that flared up after the defeat of Napoleon. This pride in the past generally took on a nostalgic cast and served to compensate for the failure of current political ambitions: The unity of Germany long a dream, while the hoped-for great changes in the Kingdom of the Netherlands were dealt a bitter blow by the breakaway of the 'southern provinces' in 1831 (Note 44). This last event marked the start for the Northern Netherlands of a long-lasting rivalry with their Belgian neighbours, which was pursued by means of monumental art, from the statue of Rembrandt (1852) as an answer to that of Rubens (1840) to the Rijksmuseum (1885). The great importance attached to Coster in the 19th century was already manifested in 1801 by the removal of the statue in Haarlem from the Hortus Medicus to the marketplace (Note 45). National pride is abundantly evident in the prizewinning treatise published in 1816 by Jacobus Koning, who is a weighty investigation confirmed Coster's right to the invention and with it that of the Netherlands to a leading place among the civilized nations. The quatercentenary, fixed surprisingly early, in 1823, comprised every imaginable type of public entertainment and demonstration of scholarship. It is, however, striking that these expressions of national pride were still balanced by references to the elevating effect of the invention (Note 56). The most lasting mark of honour of the celebration of 1823, the abstract monument by the Haarlem sculptor D. Douglas, also looked back to the sensibilities of the 18th century in its placing on the spot where the invention had come into being in the Haarlem Wood (Fig. 23, Note 59). After this Haarlem monument of 1823 had been adduced in the discussions about the statue in Mainz before 1829, Thorwaldsen's statue, which attracted great international attention, became a greater source of annoyance to the Dutch adversaries of Gutenberg after 1829 than the statue to the Belgian inventor Dirck Martens in Aalst (Note 63) or the projected monument to William Caxton in England. Jan Jacob Frederik. Noordziek summed up this dissatisfaction in his call in 1847 to 'uphold the honour of the fatherland', in which he pleaded for a monument that would surpass the Gutenberg statue and thus serve as an argument that would establish the Dutch claim for good (Note 64). The erection of this statue was further expressly intended to be an exclusively national affair: the citizens of the Netherlands must raise the money and only Dutch artists be charged with the execution. The general discussion about the statues appears to have been less virulent than was usually the case in the preliminaries to other monuments (Note 66), Coster's merits evidently being little contested within the country itself. There were two notable critical voices, however (see Appendix). Professor M. Siegenbeek rang the changes on an old Calvinist argument in refusing a seat on the preparatory committee: in addition to the fact that there were certainly more people who deserved statues, he pointed out that the great expense involved merely evinced ostentation and that the money would be better spent on social ends. The Neo-Classicist Humbert de Superville, on the other hand, did express doubts as to Coster's right to the title, repeating aesthetic arguments which had been adduced before: statues ought, in his view, to be made in the form of durable stone herms, but he thought there was as little chance of that in this 'age of modish lay-figures' in the bronze of melted-down coins, as that the statue would be made by a Dutchman (Note 67). A typical Romantic historical controversy threw the organizers into turmoil, namely the authenticity of the representations of Coster. In particular Westreenen van Tielland unmasked the idealizing and forged portraits, arguing against the erection of a historicizing representational statue. But the defenders of Coster's honour opted for the usual historical realism (Note 68). The tenor of these polemics is found again in the conflict over the 'historical or allegorical' nature of the composition, which can be seen in the designs. Louis Royer, to whom the commission was given in 1848, wanted to show Coster walking with a winged letter A in his hand, as if on his way to show people his discovery, which was soon to wing its way round the world (cf. Fig. 22). However, this allegorical element disappeared completely in the final version, in which the choice fell on a realistic portrait, albeit Coster was still shown walking like a classical predecessor, Archimedes, who could not keep his discovery to himself (Fig. 23, Note 69). The architect H. M. Tetar van Elven was commissioned to make a base in the style of 'the last era of the Middle Ages'. The inscriptions also presented problems, but were finally agreed on in September 1855. The ceremonies, which after all manner of altercation between Royer and the main committee (Note 70) and various financial problems, were finally able to be staged from 15 to 17 July) 1856, included, in addition to the actual unveiling of the statue on the marketplace ( Van Heerstal's statue being returned to the garden again) , pageants, meetings, an exhibition and all sorts of popular entertainments. Everything was on a grander and more extensive scale than 33 years before and little remained of the motif of enlightenment through printing which had been so important then. Nalionalistic merry-making now predominated, along with expressions of devotion to the House of Orange. Less emphasis was also given to the 'darkness' of the Middle Ages, which were now beginning to be valued as part of the nation's history. The most monumental homage to this monument was a 360-page account of the events by the indefatigable Noordziek. His dream of the recognition of Coster and the nation as a whole seemed to have become a reality. But it was not to be so for long. Only fifteen years after the unveiling A. van de Linde unmasked the' 'Haarlem Coster legend' and called for the demolition of the statue, again in the interests of the nation (Note 81).

In 2019, Netflix released the first season of its highly anticipated show The Witcher. Based on the books of Polish author Andrzej Sapkowski, the fantasy show tells the intersecting stories of the Witcher Geralt of Rivia (Henry Cavill), the princess of Cintra Ciri (Freya Allan), and sorceress Yennefer of Vengerberg (Anya Chalotra), who is commonly referred to as a ‘mage’. Although not as popular among critics as its original book incarnations and adapted game counterparts, the show went on to achieve an 89% audience score on Rotten Tomatoes and was subsequently renewed for more seasons. Although the general success of the show is clear among viewers, The Witcher was not without its detractors, who accused creator Lauren Hissrich of developing a woke series with a feminist agenda (Worrall), especially because of her desire to emphasise strong female characters (Crow). The latter is, of course, a direction that the Netflix series inherited from the video game version of The Witcher – especially The Witcher 3: Wild Hunt – even if the portrayal is often considered to be biased and “problematic” (Heritage). Supporting the view that the show focusses on the character trajectories of independent and capable women is the analysis offered by Worrow (61), who attests that “the female representations in season one of The Witcher offer prominent female characters who are imbued with agency, institutional power and well-developed narrative arcs”. Although Worrow’s analysis offers a clear critical account of Yennefer’s story arc – among the other female characters – what it does not consider is the relationship between women and magic, which has historically seen the mistreatment and ostracising of women as practitioners, and which tacitly informs representation in The Witcher by providing a gendered view of magical power. In response to this, the purpose of our article is to consider how Yennefer’s pursuit of magic both maintains and challenges gender stereotypes, particularly as they pertain to sorceresses and witches. The analysis will focus primarily on the episodes of Season One. Through the course of Season One, audiences are introduced to the character of Yennefer as she transitions from a deformed woman into a ‘beautiful’ sorceress. Alienated by her community because of a hunched back and cleft palate, Yennefer remains mistreated until she exhibits magical tendencies – or “the ability to conduct Chaos” (Guimarães). This is an aptitude that will later be revealed to be a direct outcome of her Elvin heritage (Worrow). Having gained the attention of Tissaia (MyAnna Buring), the Rectress of the magical school Aretuza, Yennefer is purchased from her family and relocated to Aretuza to train as a mage. Initially, Yennefer struggles with the magic training, where magic itself is referred to as “chaos”. In particular, she specifically finds it hard to “control [her] chaos”, as the series puts it, because of her emotional tendencies. After a short period of time, however, Yennefer develops into a strong, talented sorceress who is later instrumental in the final battle of Season One against the Nilfgaardian forces that are at war with the city-state of Cintra (Chitwood); the conflict with the kingdom of Nilfgaard is a central plot development in The Witcher, running across multiple seasons of the series. Throughout Season One, audiences view Yennefer’s character development, as she sheds her kind, naïve personality in favour of becoming an agent of chaos, who is fully immersed in the political intrigue that influences the Continent – the broader geographical land where the events of The Witcher take place. What It Means to Be a Sorceress For the purpose of this article, we will be using the terms “sorceress” and “witch” interchangeably (Stratton). It is important to mention here that several strands of anthropological research contend that the two terms are not synonymous, with “sorcery” referring to the ability to “manipulate supernatural forces for malicious or deviant purposes” (Moro, 2); the term “witch”, on the other hand, would preferably be used for “people suspected of practising, either deliberately or unconsciously, socially prohibited forms of magic“ (Moro, 1). Nonetheless, historians and sociologists have long equated the two because of their prepotency to describe magic users who channel power for productive and nefarious purposes (Godsend; Lipscomb). We cite our understanding of these important terminologies in the latter critical area, seeing the important social, cultural, and political interconnections concomitantly held by the terms “sorceress” and “witch” in the context of magical practices within The Witcher series. ‘Mage’, for its part, seems to be used in the series as a gender-neutral term, openly recalling a well-known narrative trajectory from both fantasy novels and games. Regardless of whether they were deemed witches, sorceresses, mages, or enchantresses, and despite historical records that prove the contrary, practitioners of magic, as such, have predominantly been gendered as female (Godwin; Stratton). Such a misconception has meant that stereotypes and representations of magic and witchcraft in popular culture have continued to show a penchant for depicting witches not only as female but also as powerful and intimidating beings that continuously challenge hegemonic power structures (Burger & Mix; Stratton). Historically, and especially so in the Western context, individuals labelled as witches and sorceresses have been ostracised, in some instances eradicated through mass killings, to ostensibly contain their power and remove the threat of the evil they inevitably embodied and represented (Johnson). This established historical framework is tacitly embedded in the narrative structure of The Witcher, with examples such as Yennefer often being portrayed as out of control because of her magical powers. The series, however, acknowledges unspoken historical truths and reinforces its own canon, as it is made clear throughout that men can also be magic users; indeed, the show includes a variety of male druids, sorcerers, and mages. Where a potential gender divide exists, however, is in reference to the Brotherhood of Sorcerers, who seemingly control the activities and powers of magical practitioners. Although there is a female equivalent in Sapkowski’s novels, called the Lodge of Sorceresses, the first season of The Witcher does not openly engage with it. Such an omission could be construed as a gender concern in the Netflix show, as a patriarchal group seemingly oversees the activities of mages. As Worrow argues, the show implies that “The Brotherhood controls and legitimizes the use of magic” (66), and by being referred to as a ‘brotherhood’, creates a gender imbalance within the series. This interpretation is not unexpected, bearing in mind that gender studies scholars have consistently pointed out how structural inequalities exist, even in fictitious offerings. In social, cultural, and media contexts alike, these offerings subordinate women in favour of maintaining ideologies that advantage hegemonic masculinity (Connell; Butler). Where the stereotypes of women diverge in The Witcher, however, is in the general characterisation of these powerful witches and sorceresses as empathetic and compassionate individuals. Across the history of representation, witches have been portrayed as cruel, evil, manipulative, and devious, making witches one of the most recognisable tropes of evil women in storytelling, from fairy tales to film, TV, novels, and games (Zipes). While a number of notable exceptions exist – one should only think here of Practical Magic, both in its book and film adaptations (1995/1998), as examples of texts exploring the notion of the good witch – the representational stereotype of witches as wicked and malevolent creatures has held centrally true. A witch’s activities are generally focussed on controlling and bringing misfortune upon others, in favour of their own gain (Moro). As Schimmelpfennig puts it, the recurrent image of the witch is that of someone who is “envious” of others: “nobody loves, likes, or pities her. She seems to have brought disaster upon herself and lives on the margins of society, [often] visualised by her residence in the woods” (31). The common perception, as cemented in fictional contexts, has been that witches have nefarious and villainous intents, and their magical actions (especially) are perpetually motivated by this. Although she was initially alienated by both her magical and non-magical communities, Yennefer’s character development does not adhere exactly to the broadly established characterisation of witches. Admittedly, she does act in morally ambiguous ways. For example, in the episode “Bottled Appetites”, her desire to have children leads her to attempt to control a jinn regardless of the dangerous costs to herself and others. And yet, in the following episode, "Rare Species", Yennefer changes her mind about trying to slay a dragon whose magical properties could help her, and instead works with Geralt to defend the Dragon and its family from Reavers. She also confronts injustices by helping to defend the territory of Sodden Hill which is threatened by Nilfgaardian forces ("Much More"). Rather than being purely evil, as witches have long been considered to be, Yennefer offers a more nuanced and relatable depiction, as both a witch and, arguably, a woman character. The moral complexity of Yennefer as a magical figure, then, not only makes for compelling viewing – with such magical characters often being an expected presence in mainstream programming (Greene) – but her continued growth, and the attention given to her identity development by showrunners, challenge gender stereotypes. On screen, female characters have often been treated as auxiliaries to their male counterparts (Taber et al.); they have fulfilled roles as mother, lover, or damsel in distress, reducing any potential for growth (Nairn). The Witcher Season One gives Yennefer her own arc and, in doing so, becomes a series that elevates the status of women rather than treating them as, to borrow Simone de Bauvoir’s famous words, ‘the second sex’. Power & Empowerment Differentiating Yennefer from the stereotypes of female characters, and witches/sorceresses more specifically within the broader popular media and culture landscape, is her obvious agency within The Witcher series. Gammage et al. argue that agency can be understood as “the capacity for purposive action, the ability to make decisions and pursue goals free from violence, retribution, and fear, but it also includes a cognitive dimension” (6). Throughout The Witcher, Yennefer does not act subserviently and will even oppose the will of those around her. For example, in the episode “Before the Fall”, she gives advice to young girls training to be mages to ignore the instructions of their tutors and "to think for themselves" (26:19-26:20). She follows up by later telling the young mages about how Aretuza takes away their opportunity to bear children, to ensure the mages stay loyal to the cause. As she puts it: "Even if you do everything right, follow their rules, that's still no guarantee you will get what you want" (29:42-29:51). This exposes her character as not tied to traditional patriarchal notions of subservience. And while personal motivations may laterally aid the conception of witches as egotistical, her actions still stand out as being propelled by individual agency. Female characters on screen have often been portrayed as submissive and passive, and this includes iconic on-screen witches from Samantha in Bewitched to the titular character in Sabrina the Teenage Witch. It is not uncommon to see good witches in popular media and culture, in particular, as still defined by male relationships in terms of cultural and social value (for instance, Sally Owens in Practical Magic, and Wanda Maximoff in the Marvel Cinematic Universe). As Godwin puts it, these characters embody the expected gender roles of a patriarchal society, with storylines, for example, that favour love potions or keeping house. As far as The Witcher is concerned, being submissive and passive is often in direct contrast with Yennefer’s preferences. For example, in “Betrayer Moon”, she intentionally ignores the decision of the Brotherhood to act as the mage in Nilfgaard by intentionally catching the eye of the King of Aedirn: the King then asks for Yennefer to be his mage. Fringilla (Mimi Ndiweni), who was supposed to be the mage in Aedirn, is forced to go to Nilfgaard instead. Yennefer's behaviour not only defies The Brotherhood in favour of her own interests but also demonstrates her unwillingness to conform to the expectations placed on her. Such depictions of Yennefer acting with agency make her, arguably, relatable to audiences. Female characters and witches such as Yennefer become emblematic of independent, competent women who use magic to take control of their own destiny (Burger and Mix) and can be praised for opposing “oppressive societal norms” and instead advocating for “independent thought” (Godwin 92). It is possible to argue here that what drives Yennefer appears to be her sense of Otherness, as an intrinsic difference that is central to her being, both physically and emotionally. Although initially her othered nature is seemingly the product of her deformities and ethnic background (with elves being socially, culturally, and politically ostracised on the Continent), she openly admits to feeling othered throughout the series, even after her physical disfigurement is cured by magic. Her individualised agency makes her inevitably stand out and becomes a marker of difference. This representation is not dissimilar to the feelings expressed by women across First, Second, and Third-wave Feminism (Butler; Connell). Indeed, Worrow observes that “The Witcher encodes female characters with power as ‘other’, enhancing this otherness through magical abilities” (61). It would seem that, in essence, the show surreptitiously gives voice to the plight of minority groups through the hard work, dedication, and determination of Yennefer as an Othered character, as she struggles and defies expectations in pursuit of her goal of becoming a powerful sorceress. Her independence and agency tell a story of empowerment because, like other fictional witches of the last decade in the twenty-first century, Yennefer “refuses to pretend to be someone or something they are not, eschewing the lie to instead embody the truth of themselves, their identity's, and their unapologetic strength” (Burger and Mix 14). This profoundly diverges from other representations where being the ‘other’ was seen as a justification for punishment, marginalisation, or mistreatment, and amply seen across the historicised media spectrum, from Disney films to horror narratives and beyond. Nonetheless, although it appears as if Yennefer has agency and is empowered, there is the argument that she is a conduit of magic, and as such, lacks real power and influence without a capacity to control the chaos. As Godwin contends, witches are often limited in their capacity to be influential and to have true autonomy by the fact that they do not possess magic but are often seemingly controlled by it. At various times in Season One, Yennefer struggles to control the chaos magic. For example, while being beaten up, she inadvertently portals for the first time. During her magical training, she can't manage a number of magical tasks ("Four Marks"). Here, the suggestion is that she is not completely free to act as she chooses because it can produce unintentional consequences or no consequences at all; this conceptual enslavement to magic as the source of her power and individuality seemingly dilutes some of her agency. Furthermore, instances of her trying to control the chaos within the show also conform to stereotypes of women being ruled by emotions and prone to hysterical outbursts (Johnson). Aesthetics & Sexuality Stereotypically, and in keeping with fictional tropes in literature, media, and film, witches have been described as “mature” women, “with bad skin, crooked teeth, foul breath, a cackling laugh, and a big nose with a wart at the end of it” (Henderson 66). Classic examples include the witches depicted in the works of the Brothers Grimm, Disney’s instances of Madam Mim in The Sword in the Stone and the transformed Evil Queen in Snow White and the Seven Dwarfs (1937), the witches of Roald Dahl’s eponymous novel (1983), and (even more traditionally and iconically) the hags of Shakespeare’s Macbeth (1623). Yet, more recently the witch aesthetic has altered significantly in the media spectrum with an increased focus on young, alluring, and enchanting women, such as Rowan Fielding in Mayfair Witches (2023 –), Sabrina Spellman of The Chilling Adventures of Sabrina (2018–2020), Freya Mikealson of The Originals (2013–2018), and of course, Yennefer in The Witcher. These examples emphasise that female magic users, much like a significant ratio of female characters in popular culture, are sexualised, with the seductive nature of the witch taking precedence and, in some cases, detracting from the character's agency as she becomes objectified for the male gaze (Mulvey). The hiring of actress Chaltora as Yennefer, although designed to challenge racialised beauty standards (Kain), does not dispel the treatment of women as sex objects as she is filmed nude during some magic rituals and in intimate scenes. Importantly, and as briefly mentioned above, when Yennefer’s back story is told, she is introduced as a young woman with physical deformities. As part of her ascension to a sorceress, she is required to undergo a physical transformation to make her beautiful, as conventional beauty and allure appear to be requirements for mages. As Worrow (66) attests, she is seen “undergoing an invasive, painful, magical metamorphosis which remakes her in the image of classical feminine beauty”. Unsurprisingly, the makeover received backlash for being ableist (Calder), but the magical change also enforced stereotypical views of women needing to be “manicured and coiffed” (Eckert, 530) to have relevancy and value. Yennefer’s beautifying procedure could also be interpreted as paralleling current cultural currents in contemporary society, where cosmetic interventions and physical transformations, often in the form of plastic surgery, are encouraged for women to be accepted. Indeed, Yennefer is shown as being much more accepted by human and mage communities alike after her transformation, as both her political and magical influence grows. In these terms, the portrayal of Yennefer maintains rather than challenges gender norms, making for a disappointing turn in the plotline of The Witcher. The decision to submit to the transformation also came at a cost to Yennefer. She was forced to forfeit her uterus and by extension her potential to become a mother. Such a storyline conforms to Creed’s long-standing perspective that “when a woman is represented as monstrous it is almost always in relation to her mothering and reproductive functions” (118). Here, even after achieving the expected beauty standards, Yennefer is still treated as abject because she can no longer “fulfil the function dictated by patriarchal and phallocentric hegemony” (Worrow 68), which further contributes to the widespread ideological perspective that women’s roles are to be nurturing and child-rearing (Bueskens). Of course, motherhood remains a contentious topic for Yennefer as, although she made the decision to forgo her uterus in pursuit of power and beauty, she later comes to regret that decision. In the episode “Rare Specifies”, Yennefer admits to Geralt that she feels loss and sadness over her inability to reproduce, which contributes to the complexity and inner turmoil of her character, while equally reinforcing the perception that women should be mothers. Her initial independence and choice are undermined by her attempts to regain her uterus and later, in Season 3, by her adopting the role of mother figure to Ciri. Conclusion In many respects, the story arc of sorceress Yennefer of Vengerberg conforms to what McRobbie describes as female individualism, and Gill considers post-feminist. That is, Yennefer has choice and agency. She makes decisions out of a sense of entitlement, and privileges her desire for power, beauty, and freedom, sometimes above all else. Much like other post-feminist icons, Yennefer is empowered and challenges gender stereotypes that charge women with being passive and submissive. Yet, despite the fact that 60% of the writing credits are held by women on The Witcher (Worrow), Yennefer’s character is still objectified. Although the male gaze might not always be privileged, there are examples where her sexuality is exploited; by being portrayed as physically attractive, desirable, and promiscuous, she still conforms to gender norms about ideal beauty standards. The sexuality of her character maintains perceptions of witches and sorceresses as seducers, and while she is not cavorting with Satan, as many witches have historically claimed to be (Stratton), her depiction maintains the adage that sex sells – at least as far as media production goes. Ultimately, the character of Yennefer in The Witcher appears to be an attempt to respond to a tacit cultural desire for strong female characters with relatable storylines, without ostracising male fans. Despite the desire to include empowered female characters in the show, however, Yennefer is also depicted as a continuously unhappy and unfulfilled character, as her value becomes entangled with notions of motherhood. The balancing of these competing adages continues to simultaneously maintain and challenge stereotypes of witches and sorceresses, as representational exemplifications of women’s experiences in media and culture. References “Before a Fall.” The Witcher. Created by Lauren Hissrich. Season 1, episode 7. Netflix. Little Schmidt Productions, 2019. “Betrayer Moon.” The Witcher. Created by Lauren Hissrich. Season 1, episode 3. Netflix. Little Schmidt Productions, 2019. “Bottled Appetites.” The Witcher. Created by Lauren Hissrich. Season 1, episode 5. Netflix. Little Schmidt Productions, 2019. Bueskens, Petra. Modern Motherhood and Women’s Dual Identities: Rewriting the Sexual Contract. London: Routledge, 2018. Burger, Alissa, and Stephanie Mix. “Something Wicked This Way Comes? Power, Anger, and Negotiating the Witch in American Horror Story, Grimm and Once Upon a Time.” Buffy to Batgirl: Essays on Female Power, Evolving Femininity and Gender Roles in Science Fiction. Eds. Julie M. Still and Zara T. Wilkinson. North Carolina: McFarland, 2019. Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge, 2006. Calder, Lily. “Still a Trope, Still Tired: Ableism in ‘The Witcher’.” <https://medium.com/@paperstainedink/still-a-trope-still-tired-ableism-in-the-witcher-9570eef962fb>. Chitwood, Adam. “’The Witcher’ Season 1 Recap: The Refresher You Need Before Watching Season 2.” The Wrap, 17 Dec. 2021. 5 Aug. 2023 <https://www.thewrap.com/the-witcher-season-1-recap/>. Connell, Raewyn. Masculinities. Los Angeles: University of California Press, 1995. Creed, Barbara. The Monstrous-Feminine: Film, Feminism, Psychoanalysis. Routledge, 1993. Crow, David. “The Witcher: Netflix Series Brings Magic and Feminism to Fantasy.” Den of Geek, 23 July 2019. 5 Aug. 2023 <https://www.denofgeek.com/tv/the-witcher-netflix-series-magic-feminism-fantasy/>. De Beauvoir, Simone. The Second Sex. France: Vintage, 1949. Eckert, Penelope. “The Problem with Binaries: Coding for Gender and Sexuality.” Language and Linguistics Compass 8.11 (2014): 529-535. “Four Marks.” The Witcher. Created by Lauren Hissrich. Season 1, episode 2. Netflix. Little Schmidt Productions, 2019. Gammage, Sarah, Nalia Kabeer, and Yana van der Meulen Rodgers. “Voice and Agency: Where Are We Now?” Feminist Economics 22.1 (2016): 1-29. Gill, Rosalind. “Postfeminist Media Culture: Elements of a Sensibility.” European Journal of Cultural Studies 10.2 (2007): 147-166. Godsend, Chris. The History of Magic: From Alchemy to Witchcraft, from the Ice Age to the Present. London: Penguin, 2020. Godwin, Victoria L. “Love and Lack: Media, Witches, and Normative Gender Roles.” Media Depictions of Brides, Wives, and Mothers. Ed. Alena Amato Ruggerio. Lanham: Lexington Books, 2012. Greene, Heather. Lights, Camera, Witchcraft: A Critical History of Witches in American Film and Television. Woodbury: Llewellyn Worldwide, 2021. Guimarães, Elisa. “The Witcher: Yennefer’s Magic Explained – How Does It Work & Where Does It Come From?” Collider, 30 Dec 2021. 5 Aug. 2023 <https://collider.com/the-witcher-yennefer-magic-explained/>. Henderson, Lizanne. Witchcraft and Folk Belief in the Age of Enlightenment: Scotland 1670-1740. Hampshire: Palgrave MacMillan, 2016. Heritage, Frazer. “Magical Women: Representations of Female Characters in the Witcher Video Game Series.” Discourse, Context & Media 49 (2022). <https://doi.org/10.1016/j.dcm.2022.100627>. Hudspeth, Christoper. “What Happens in ‘The Witcher’ Season One? Let’s Go Back to the Continent.” Netflix Tudum, 23 June 2023. 5 Aug. 2023 <https://www.netflix.com/tudum/articles/the-witcher-season-1-recap>. Johnson, Forrest. “Reanimating Witchcraft: Creating a Feminist Embodied Experience in Marvel’s Scarlet Witch.” The Superhero Multiverse: Readapting Comic Book Icons in Twenty-First-Century Film and Popular Media. Ed. Lorna Piatti-Farnell. Lanham: Lexington Books, 2022. Kain, Erik. “’The Witcher’ Casting Director Says Yennefer Casting Was to ‘Challenge Beauty Standards’ Which Is Completely Insane.” Forbes, 27 July 2023. 5 Aug. 2023 <https://www.forbes.com/sites/erikkain/2023/07/27/the-witcher-casting-director-says-yennefer-casting-was-to-challenge-beauty-standards-which-is-completely-insane/?sh=23ceb8bf55f1>. Lipscombe, Elizabeth. A History of Magic, Witchcraft and the Occult. London: Dorling Kindersley Publishing, 2020. McRobbie, Angela. “Post-Feminism and Popular Culture.” Feminist Media Studies 4.3 (2004): 255-264. Moro, Pamela A. “Witchcraft, Sorcery and Magic.” The International Encyclopedia of Anthropology. Eds. Hilary Callan and Simon Coleman. New Jersey: Wiley-Blackwell, 2018. “Much More.” The Witcher. Created by Lauren Hissrich. Season 1, episode 8. Netflix. Little Schmidt Productions, 2019. Mulvey, Laura. “Visual Pleasure and Narrative Cinema.” Screen 16.3 (1975): 6-18. Nairn, Angelique. “Super-Heroine Objectification: The Sexualization of Black Widow across Comic and Film Adaptations.” The Superhero Multiverse: Readapting Comic Book Icons in Twenty-First-Century Film and Popular Media. Ed. Lorna Piatti-Farnell. Lanham: Lexington Books, 2022. “Rare Species.” The Witcher. Created by Lauren Hissrich. Season 1, episode 6. Netflix. Little Schmidt Productions, 2019. Rotten Tomatoes. The Witcher. 8 Aug. 2023. <https://www.rottentomatoes.com/tv/the_witcher/s01>. Stratton, Kimberly B. “Interrogating the Magic-Gender Connection.” Daughters of Hecate: Women and Magic in the Ancient World. Eds. Kimberly B. Stratton and Dayna S. Kalleres. New York: Oxford UP, 2014. Taber, Nancy, Vera Woloshyn, Caitlin Munn, and Laura Lane. “Exploring Representations of Super Women in Popular Culture.” Adult Learning 25.4 (2014): 142-150. Talukdar, Indrayudh. “How Did Yennefer Turn into a Motherly Figure for Ciri in ‘The Witcher’ Season 3?” Film Fugitives, 30 June 2023. 5 Aug. 2023 <https://fugitives.com/the-witcher-season-3-character-yennefer-explained-2023-fantasy-series/>. The Witcher. Created by Lauren Hissrich. Netflix, 2019-present. Worrall, William. “Netflix’s The Witcher Finds Universal Acclaim on Twitter Despite Criticism over ‘Feminist Agenda’.” CCN, 23 Sep. 2020. 5 Aug. 2023 <https://www.ccn.com/netflix-the-witcher-finds-universal-acclaim-twitter/>. Worrow, Kirsty. “’Pretty Ballads Hide Bastard Truths’: Patriarchal Narratives and Female Power in Netflix’s The Witcher.” Gender and Female Villains in 21st Century Fairy Tale Narratives: From Evil Queens to Wicked Witches. Eds. Natalie Le Clue and Janelle Vermaak-Griessel. Bingley: Emerald, 2022. Zipes, Jack. The Irresistible Fairy Tale: The Cultural and Social History of a Genre. New Jersey: Princeton UP, 2013.

As the old technologies become automatic and invisible, we find ourselves more concerned with fighting or embracing what’s new”—Dennis Baron, From Pencils to Pixels:The Stage of Literacy Technologies Increasingly, cultural study is villainised by defenders of the academic tradition for luring English students away from the high-brow texts of the literary canon, a condition exacerbated by institutions' need for economic survival. In Britain in 1995 there were 1500 fewer English A-Level students than in 1994, whereas cultural studies students increased by approximately the same number (Cartmel et al. 1). Modern students of English are preferring more readily digestible on-screen texts which subvert the role of the author in favour of the role of the genre, a preference that allows readers/viewers to pay more attention to their own tastes, beliefs and identities than those of figures that produced great books, and their contemporaries. Modern cultural studies have a somewhat self-indulgent quality that many academics find distasteful, a kind of narcissistic celebration of the fact that media and mass culture operate as reflections of ourselves today instead of as windows into brilliant minds and historically significant moments. One of the most frustrating forms of this for defenders of traditional English studies is the adaptation of classic literature into commercial film and the ensuing analyses. The task of 'doing justice' to a classic novel in a modern film is fundamentally impossible. Whatever authenticity is strived for in an adaptation, the economic necessities of the modern film (sex appeal, celebrity, luridness) are bound to collide with academic notions of the original text and subsequently cause damage and widen the literature/media divide. A recent remake by Gus Van Sant of one of the most celebrated films ever made, Alfred Hitchcock's Psycho (1960), has added new flavour to this debate. Van Sant's Psycho (1999) operates more as an homage to the classic film and as a piece of 'conceptual art' than as a simple remake (Romney 31). Almost every shot, every word, every piece of music from the original has been recreated in an attempt to celebrate rather than claim credit for the ideas which made Hitchcock's film such a pillar of the film canon, much in the same way as a screen adaptation of a classic novel validates itself via its established worth. What is interesting about the reaction to this film is that as far as I can tell most critics hated it. The new Psycho has been labelled a vulgar hack job, a grossly immodest attempt to improve on the unimprovable. What is it about the original film that has caused this reaction to the remake, and what does it suggest about critical/academic readings versus popular ones? In order to answer this question, we must look closely at the original film, and at what is different or similar about the new one, and most importantly, consider the source of this uneasiness that pervades the adaptation of one fictitious body into another. The plot of Psycho is pretty straightforward. Marion Crane (Janet Leigh), a disenchanted and fatally scatty secretary that wants to marry her lover Sam (John Gavin) steals forty thousand dollars from her boss so they can afford to do so. She skips town and stops at a motel run by Norman Bates (Anthony Perkins) whose mother can be glimpsed and heard in a house nearby. Bates spies on Marion while she undresses, and just when she seems like she's going to return the stolen money she gets brutally stabbed in the shower. Norman finds her body and puts it in the car which he pushes into a swamp. Marion's sister Lila and Sam go looking for her, as does Arbogast, a PI who has been hired to find the money. Arbogast questions Norman and also gets brutally stabbed to death. When he fails to return, Lila and Sam go to the sheriff who tells them among other things that Mrs. Bates has been dead for ten years after killing the man she was involved with and then killing herself. All the while, we hear Norman talking to his mother and insisting on taking her down to the cellar. Lila and Sam search the hotel and eventually Lila finds a woman's stuffed corpse and Norman, dressed in old women's clothes, tries to stab her. Later a psychiatrist explains that the now incarcerated Norman is schizophrenic and had murdered his possessive mother because he was jealous of her lover. He had taken on her personality when drawn to a woman such as the fated Marion. What makes the film extraordinary is the use of action codes and an uneasiness that occupies the narrative through shot structure, real time, lighting, editing and sound. Hitchcock also deliberately disrupts the equilibrium audiences have come to expect from classic film narratives. The film opens as a crime story, turns into a murder mystery in which the lead character is the victim well before the end of the film. Psycho has a perplexing closure that denies the audience knowledge of the lost forty thousand dollars and Norman's unknown victims, and displaces sympathies and identities normally attached to lead roles. Norman's monstrous inner is developed with strange, angular lighting and a repressed homosexuality. The story unfolds in a very impersonal way, where the camera's omnipotence occasionally betrays the thoughts of its subjects. One brilliant moment involves the camera tracking between Marion while undressing and the money on the bed, reminding the audience of her deviousness and temptations, a mood heightened by her sexuality. The same technique is repeated after the shower scene, where the camera moves with Norman's gaze around the room towards the money, creating a bridge between the minds of the two enigmatic protagonists. All of these features of the original are reproduced in Van Sant's restaging in a manner that "subverts all audience wisdom about audience expectation" (Romney 31). The conversion from black and white into colour is the major technical innovation, cleverly highlighting details which speak volumes, such as Marion's telling bra's move from femme fatale black to aggressive orange. But it is the qualities of the film that remain the same which play on audience expectation, such as the shifty dialogue whose anachronistic sound reinforces the sinister subtext. The shower scene is bloodier, and Vince Vaughn's Norman is more blatantly homosexual, but the film is above all else a bold experiment and a deliberate challenge to accepted notions of originality. Perhaps the most critical moment for this intention is the retelling of the shower scene, the most famous horror scene in cinema history. Audience reaction to the shower scene was extreme when the film was first released in 1960. Hitchcock is said to have asked Paramount to allow him to remix the sound in the successive shots to accommodate audiences' "residual howling" (Branston & Stafford 49). The shower scene is the climactic moment for Van Sant's artistic intention: the absence of the same impact due to the audience's expectations of it questions what authority the critical reading has over the interpretation of antique films which are canonised and labelled as sophisticated or arty. What we come to expect from a remake that goes shot for shot is dismantled by the poignant illustration of the changes that have occurred since audiences have acquired a postmodern manner of regarding the on-screen world, particularly with the prevalence of films which stress the audience's participation in the attribution of meaning and value to the text, such as The Truman Show (1998), Scream (1997) or The Faculty (1999). Van Sant's Psycho uses the old-school to point out how our current attitude towards sexuality, violence and dementia have changed alongside our media culture, and most importantly he points the finger back to the audience, forcing us to recognise our new criteria for being frightened or aroused and our resistance to being inert receptacles of fictitious events and ideologies. John O. Thompson boils down the academic aversion to adaptation from book to film to four key points of resistance, three of which are applicable to the Psycho question: authenticity (the original is authentic, the adaptation is simulacrum), fidelity (the adaptation is a deformation or a dilution of the original), and massification (the original must be harder, more cognitively demanding, or the latter would not be the more popular for an 'unskilled' mass audience; Thompson 11). This last consideration is central to the critical response to Psycho. The overwhelmingly negative critical reaction to the film has given the audience very little credit for its ability to distance itself from the immediate narrative, a skill that is learned by default as we as viewers of postmodern media are exposed to more and more material that cleverly puts itself into a cultural context. The new Psycho may have surrendered its mysterious and disturbing nature but it has done so in favour of demonstrating how much we have changed, and in so doing has also managed to point out how critical appraisal of postmodern films fails to acknowledge the symbiotic relationship between mass audience and cinema art form. References Branston, Gill, and Roy Stafford, eds. The Media Student's Book. New York: Routledge, 1996. Cartmel, Deborah, I.Q. Hunter, Heidi Kaye and Imelda Whelehan, eds. Pulping Fictions: Consuming Culture across the Literature/Media Divide. London: Pluto Press, 1996. Romney, Jonathan. Guardian Weekly 17 Jan. 1999: 31. Thompson, John O. "Vanishing Worlds: Film Adaptation and the Mystery of the Original." Pulping Fictions: Consuming Culture across the Literature/Media Divide. London: Pluto Press, 1996. Citation reference for this article MLA style: Ben King. "Retelling Psycho." M/C: A Journal of Media and Culture 2.1 (1999). [your date of access] <http://www.uq.edu.au/mc/9902/psycho.php>. Chicago style: Ben King, "Retelling Psycho," M/C: A Journal of Media and Culture 2, no. 1 (1999), <http://www.uq.edu.au/mc/9902/psycho.php> ([your date of access]). APA style: Ben King. (199x) Retelling Psycho. M/C: A Journal of Media and Culture 2(1). <http://www.uq.edu.au/mc/9902/psycho.php> ([your date of access]).

‘Historiographic Metafiction’ (HM) is a literary term first coined by creative writing academic Linda Hutcheon in 1988, and which refers to the postmodern practice of a fiction author inserting imagined--or illegitimate--characters into narratives that are intended to be received as authentic and historically accurate, that is, ostensibly legitimate. Such adventurous and bold authorial strategies frequently result in “novels which are both intensely self-reflexive and yet paradoxically also lay claim to historical events and personages” (Hutcheon, A Poetics 5). They can be so entertaining and engaging that the overtly intertextual, explicitly inventive work of biographical HM can even change the “hegemonic discourse of history” (Nunning 353) for, as Philippa Gregory, the author of HM novel The Other Boleyn Girl (2001), has said regarding this genre of creative writing: “Fiction is about imagined feelings and thoughts. History depends on the outer life. The novel is always about the inner life. Fiction can sometimes do more than history. It can fill the gaps” (University of Sussex). In a way, this article will be filling one of the gaps regarding HM.Forrest Gump (Robert Zemeckis, 1994) is possibly the best known cinematic example of HM, and this film version of the 1986 novel by Winston Groom particularly excels in seamlessly inserting images of a fictional character into verified history, as represented by well-known television newsreel footage. In Zemeckis’s adaptation, gaps were created in the celluloid artefact and filled digitally with images of the actor, Tom Hanks, playing the eponymous role. Words are often deemed less trustworthy than images, however, and fiction is considered particularly unreliable--although there are some exceptions conceded. In addition to Gregory’s novel; Midnight’s Children (1980) by Salman Rushdie; The Name of the Rose (1983) by Umberto Eco; and The Flashman Papers (1969-2005) by George MacDonald Fraser, are three well-known, loved and lauded examples of literary HM, which even if they fail to convince the reader of their bona fides, nevertheless win a place in many hearts. But despite the genre’s popularity, there is nevertheless a conceptual gap in the literary theory of Hutcheon given her (perfectly understandable) inability in 1988 to predict the future of e-publishing. This article will attempt to address that shortcoming by exploring the potential for authors of HM e-novels to use hyperlinks which immediately direct the reader to fact providing webpages such as those available at the website Wikipedia, like a much speedier (and more independent) version of the footnotes in Fraser’s Flashman novels.Of course, as Roland Barthes declared in 1977, “the text is a tissue of quotations drawn from innumerable centres of culture” (146) and, as per any academic work that attempts to contribute to knowledge, a text’s sources--its “quotations”--must be properly identified and acknowledged via checkable references if credibility is to be securely established. Hence, in explaining the way claims to fact in the HM novel can be confirmed by independently published experts on the Internet, this article will also address the problem Hutcheon identifies, in that for many readers the entirety of the HM novel assumes questionable authenticity, that is, the novel’s “meta-fictional self-reflexivity (and intertextuality) renders their claims to historical veracity somewhat problematic, to say the least” ("Historiographic Metafiction: Parody", 3). This article (and the PhD in creative writing I am presently working on at Murdoch University in Perth, Western Australia) will possibly develop the concept of HM to a new level: one at which the Internet-connected reader of the hyperlinked e-novel is made fully (and even instantly) aware of those literary elements of the narrative that are legitimate and factual as distinct from those that are fictional, that is, illegitimate. Furthermore, utilising examples from my own (yet-to-be published) hyperlinked HM e-novel, this article demonstrates that such hyperlinking can add an ironic sub-text to a fictional character’s thoughts and utterances, through highlighting the reality concerning their mistaken or naïve beliefs, thus creating HM narratives that serve an entertainingly complex yet nevertheless truly educational purpose.As a relatively new and under-researched genre of historical writing, HM differs dramatically from the better known style of standard historical or biographical narrative, which typically tends to emphasise mimesis, the cataloguing of major “players” in historical events and encyclopaedic accuracy of dates, deaths and places. Instead, HM involves the re-contextualisation of real-life figures from the past, incorporating the lives of entirely (or, as in the case of Gregory’s Mary Boleyn, at least partly) fictitious characters into their generally accepted famous and factual activities, and/or the invention of scenarios that gel realistically--but entertainingly--within a landscape of well-known and well-documented events. As Hutcheon herself states: “The formal linking of history and fiction through the common denominators of intertextuality and narrativity is usually offered not as a reduction, as a shrinking of the scope and value of fiction, but rather as an expansion of these” ("Intertextuality", 11). Similarly, Gregory emphasises the need for authors of HM to extend themselves beyond the encyclopaedic archive: “Archives are not history. The trouble with archives is that the material is often random and atypical. To have history, you have to have a narrative” (University of Sussex). Functionally then, HM is an intertextual narrative genre which serves to communicate to a contemporary audience an expanded story or stories of the past which present an ultimately more self-reflective, personal and unpredictable authorship: it is a distinctly auteurial mode of biographical history writing for it places the postmodern author’s imaginative “signature” front and foremost.Hutcheon later clarified that the quest for historical truth in fiction cannot possibly hold up to the persuasive powers of a master novelist, as per the following rationale: “Fact is discourse-defined: an event is not” ("Historiographic Metafiction", 843). This means, in a rather simplistic nutshell, that the new breed of HM novel writer is not constrained by what others may call fact: s/he knows that the alleged “fact” can be renegotiated and redefined by an inventive discourse. An event, on the other hand, is responsible for too many incontrovertible consequences for it to be contested by her/his mere discourse. So-called facts are much easier for the HM writer to play with than world changing events. This notion was further popularised by Ansgar Nunning when he claimed the overtly explicit work of HM can even change the “hegemonic discourse of history” (353). HM authors can radically alter, it seems, the way the reader perceives the facts of history especially when entertaining, engaging and believable characters are deliberately devised and manipulated into the narrative by the writer. Little wonder, then, that Hutcheon bemoans the unfortunate reality that for many readers the entirety of a HM work assumes questionable “veracity” due to its author’s insertion of imaginary and therefore illegitimate personages.But there is an advantage to be found in this, the digital era, and that is the Internet’s hyperlink. In our ubiquitously networked electronic information age, novels written for publication as e-books may, I propose, include clickable links on the names of actual people and events to Wikipedia entries or the like, thus strengthening the reception of the work as being based on real history (the occasional unreliability of Wikipedia notwithstanding). If picked up for hard copy publication this function of the HM e-novel can be replicated with the inclusion of icons in the printed margins that can be scanned by smartphones or similar gadgets. This small but significant element of the production reinforces the e-novel’s potential status as a new form of HM and addresses Hutcheon’s concern that for HM novels, their imaginative but illegitimate invention of characters “renders their claims to historical veracity somewhat problematic, to say the least” ("Historiographic Metafiction: Parody", 3).Some historic scenarios are so little researched or so misunderstood and discoloured by the muddy waters of time and/or rumour that such hyperlinking will be a boon to HM writers. Where an obscure facet of Australian history is being fictionalised, for example, these edifying hyperlinks can provide additional background information, as Glenda Banks and Martin Andrew might have wished for when they wrote regarding Bank’s Victorian goldfields based HM novel A Respectable Married Woman. This 2012 printed work explores the lives of several under-researched and under-represented minorities, such as settler women and Aboriginal Australians, and the author Banks lamented the dearth of public awareness regarding these peoples. Indeed, HM seems tailor-made for exposing the subaltern lives of those repressed individuals who form the human “backdrop” to the lives of more famous personages. Banks and Andrew explain:To echo the writings of Homi K. Bhaba (1990), this sets up a creative site for interrogating the dominant, hegemonic, ‘normalised’ master narratives about the Victorian goldfields and ‘re-membering’ a marginalised group - the women of the goldfields, the indigenous [sic], the Chinese - and their culture (2013).In my own hyperlinked short story (presently under consideration for publishing elsewhere), which is actually a standalone version of the first chapter of a full-length HM e-novel about Aboriginal Australian activists Eddie Mabo and Chicka Dixon and the history of the Aboriginal Tent Embassy in Canberra, entitled The Bullroarers, I have focussed on a similarly under-represented minority, that being light-complexioned, mixed race Aboriginal Australians. My second novel to deal with Indigenous Australian issues (see Starrs, That Blackfella Bloodsucka Dance), it is my first attempt at writing HM. Hopefully avoiding overkill whilst alerting readers to those Wikipedia pages with relevance to the narrative theme of non-Indigenous attitudes towards light-complexioned Indigenous Australians, I have inserted a total of only six hyperlinks in this 2200-word piece, plus the explanatory foreword stating: “Note, except where they are well-known place names or are indicated as factual by the insertion of Internet hyperlinks verifying such, all persons, organisations, businesses and places named in this text are entirely fictitious.”The hyperlinks in my short story all take the reader not to stubs but to well-established Wikipedia pages, and provide for the uninformed audience the following near-unassailable facts (i.e. events):The TV program, A Current Affair, which the racist character of the short story taken from The Bullroarers, Mrs Poulter, relies on for her prejudicial opinions linking Aborigines with the dealing of illegal drugs, is a long-running, prime-time Channel Nine production. Of particular relevance in the Wikipedia entry is the comment: “Like its main rival broadcast on the Seven Network, Today Tonight, A Current Affair is often considered by media critics and the public at large to use sensationalist journalism” (Wikipedia, “A Current Affair”).The Aboriginal Tent Embassy, located on the lawns opposite the Old Parliament House in Canberra, was established in 1972 and ever since has been the focus of Aboriginal Australian land rights activism and political agitation. In 1995 the Australian Register of the National Estate listed it as the only Aboriginal site in Australia that is recognised nationally for representing Aboriginal and Torres Strait Islander people and their political struggles (Wikipedia, “The Aboriginal Tent Embassy”).In 1992, during an Aboriginal land rights case known as Mabo, the High Court of Australia issued a judgment constituting a direct overturning of terra nullius, which is a Latin term meaning “land belonging to no one”, and which had previously formed the legal rationale and justification for the British invasion and colonisation of Aboriginal Australia (Wikipedia, “Terra Nullius”).Aboriginal rights activist and Torres Strait Islander, Eddie Koiki Mabo (1936 to 1992), was instrumental in the High Court decision to overturn the doctrine of terra nullius in 1992. In that same year, Eddie Mabo was posthumously awarded the Australian Human Rights Medal in the Human Rights and Equal Opportunity Commission Awards (Wikipedia, “Eddie Mabo”).The full name of what Mrs Poulter blithely refers to as “the Department of Families and that” is the Australian Government’s Department of Families, Housing, Community Services and Indigenous Affairs (Wikipedia, “The Department of Families, Housing, Community Services and Indigenous Affairs”).The British colonisation of Australia was a bloody, murderous affair: “continuous Aboriginal resistance for well over a century belies the ‘myth’ of peaceful settlement in Australia. Settlers in turn often reacted to Aboriginal resistance with great violence, resulting in numerous indiscriminate massacres by whites of Aboriginal men, women and children” (Wikipedia, “History of Australia (1788 - 1850)”).Basically, what is not evidenced empirically with regard to the subject matter of my text, that is, the egregious attitudes of non-Indigenous Australians towards Indigenous Australians, can be extrapolated thanks to the hyperlinks. This resonates strongly with Linda Tuhiwai Smith’s assertion in 2012 that those under-represented by mainstream, patriarchal epistemologies need to be engaged in acts of “reclaiming, reformulating and reconstituting” (143) so as to be re-presented as authentic identities in these HM artefacts of literary research.Exerting auteurial power as an Aboriginal Australian author myself, I have sought to imprint on my writing a multi-levelled signature pertaining to my people’s under-representation: there is not just the text I have created but another level to be considered by the reader, that being my careful choice of Wikipedia pages to hyperlink certain aspects of the creative writing to. These electronic footnotes serve as politically charged acts of “reclaiming, reformulating and reconstituting” Aboriginal Australian history, to reuse the words of Smith, for when we Aboriginal Australian authors reiterate, when we subjugated savages wrestle the keyboard away from the colonising overseers, our readers witness the Other writing back, critically. As I have stated previously (see Starrs, "Writing"), receivers of our words see the distorted and silencing master discourse subverted and, indeed, inverted. Our audiences are subjectively repositioned to see the British Crown as the monster. The previously presumed rational, enlightened and civil coloniser is instead depicted as the author and perpetrator of a violently racist, criminal discourse, until, eventually, s/he is ultimately eroded and made into the Other: s/he is rendered the villainous, predatory savage by the auteurial signatures in revisionist histories such as The Bullroarers.Whilst the benefit in these hyperlinks as electronic educational footnotes in my short story is fairly obvious, what may not be so obvious is the ironic commentary they can make, when read in conjunction with the rest of The Bullroarers. Although one must reluctantly agree with Wayne C. Booth’s comment in his classic 1974 study A Rhetoric of Irony that, in some regards, “the very spirit and value [of irony] are violated by the effort to be clear about it” (ix), I will nevertheless strive for clarity and understanding by utilizing Booth’s definition of irony “as something that under-mines clarities, opens up vistas of chaos, and either liberates by destroying all dogmas or destroys by revealing the inescapable canker of negation at the heart of every affirmation” (ix). The reader of The Bullroarers is not expecting the main character, Mrs Poulter, to be the subject of erosive criticism that destroys her “dogmas” about Aboriginal Australians--certainly not so early in the narrative when it is unclear if she is or is not the protagonist of the story--and yet that’s exactly what the hyperlinks do. They expose her as hopelessly unreliable, laughably misinformed and yes, unforgivably stupid. They reveal the illegitimacy of her beliefs. Perhaps the most personally excoriating of these revelations is provided by the link to the Wikipedia entry on the Australian Government’s Department of Families, Housing, Community Services and Indigenous Affairs, which is where her own daughter, Roxy, works, but which Mrs Poulter knows, gormlessly, as “the Department of Families and that”. The ignorant woman spouts racist diatribes against Aboriginal Australians without even realising how inextricably linked she and her family, who live at the deliberately named Boomerang Crescent, really are. Therein lies the irony I am trying to create with my use of hyperlinks: an independent, expert adjudication reveals my character, Mrs Poulter, and her opinions, are hiding an “inescapable canker of negation at the heart of every affirmation” (Booth ix), despite the air of easy confidence she projects.Is the novel-reading public ready for these HM hyperlinked e-novels and their potentially ironic sub-texts? Indeed, the question must be asked: can the e-book ever compete with the tactile sensations a finely crafted, perfectly bound hardcover publication provides? Perhaps, if the economics of book buying comes into consideration. E-novels are cheap to publish and cheap to purchase, hence they are becoming hugely popular with the book buying public. Writes Mark Coker, the founder of Smashwords, a successful online publisher and distributor of e-books: “We incorporated in 2007, and we officially launched the business in May 2008. In our first year, we published 140 books from 90 authors. Our catalog reached 6,000 books in 2009, 28,800 in 2010, 92,000 in 2011, 191,000 in 2012 and as of this writing (November 2013) stands at over 250,000 titles” (Coker 2013). Coker divulged more about his company’s success in an interview with Forbes online magazine: “‘It costs essentially the same to pump 10,000 new books a month through our network as it will cost to do 100,000 a month,’ he reasons. Smashwords book retails, on average, for just above $3; 15,000 titles are free” (Colao 2012).In such a burgeoning environment of technological progress in publishing I am tempted to say that yes, the time of the hyperlinked e-novel has come, and to even predict that HM will be a big part of this new wave of postmodern literature. The hyperlinked HM e-novel’s strategy invites the reader to reflect on the legitimacy and illegitimacy of different forms of narrative, possibly concluding, thanks to ironic electronic footnoting, that not all the novel’s characters and their commentary are to be trusted. Perhaps my HM e-novel will, with its untrustworthy Mrs Poulter and its little-known history of the Aboriginal Tent Embassy addressed by gap-filling hyperlinks, establish a legitimising narrative for a people who have traditionally in white Australian society been deemed the Other and illegitimate. Perhaps The Bullroarers will someday alter attitudes of non-Indigenous Australians to the history and political activities of this country’s first peoples, to the point even, that as Nunning warns, we witness a change in the “hegemonic discourse of history” (353). If that happens we must be thankful for our Internet-enabled information age and its concomitant possibilities for hyperlinked e-publications, for technology may be separated from the world of art, but it can nevertheless be effectively used to recreate, enhance and access that world, to the extent texts previously considered illegitimate achieve authenticity and veracity.ReferencesBanks, Glenda. A Respectable Married Woman. Melbourne: Lacuna, 2012.Banks, Glenda, and Martin Andrew. “Populating a Historical Novel: A Case Study of a Practice-led Research Approach to Historiographic Metafiction.” Bukker Tillibul 7 (2013). 19 Sep. 2014 ‹http://bukkertillibul.net/Text.html?VOL=7&INDEX=2›.Barthes, Roland. Image, Music, Text. Trans. Stephen Heath. London: Fontana Press, 1977.Booth, Wayne C. A Rhetoric of Irony. Chicago: U of Chicago P, 1974.Colao, J.J. “Apple’s Biggest (Unknown) Supplier of E-books.” Forbes 7 June 2012. 19 Sep. 2014 ‹http://www.forbes.com/sites/jjcolao/2012/06/07/apples-biggest-unknown-supplier-of-e-books/›.Coker, Mark. “Q & A with Smashwords Founder, Mark Coker.” About Smashwords 2013. 19 Sep. 2014 ‹https://www.smashwords.com/about›.Eco, Umberto. The Name of the Rose. Trans. William Weaver, San Diego: Harcourt, 1983.Forrest Gump. Dir. Robert Zemeckis. Paramount Pictures, 1994.Fraser, George MacDonald. The Flashman Papers. Various publishers, 1969-2005.Groom, Winston. Forrest Gump. NY: Doubleday, 1986.Gregory, Philippa. The Other Boleyn Girl. UK: Scribner, 2001.Hutcheon, Linda. A Poetics of Postmodernism: History, Theory, Fiction, 2nd ed. Abingdon, UK: Taylor and Francis, 1988.---. “Intertextuality, Parody, and the Discourses of History: A Poetics of Postmodernism History, Theory, Fiction.” 1988. 19 Sep. 2014 ‹http://ieas.unideb.hu/admin/file_3553.pdf›.---. “Historiographic Metafiction: Parody and the Intertextuality of History.” Eds. P. O’Donnell and R.C. Davis, Intertextuality and Contemporary American Fiction. Baltimore, Maryland: John Hopkins UP, 1989. 3-32.---. “Historiographic Metafiction.” Ed. Michael McKeon, Theory of the Novel: A Historical Approach Baltimore, Maryland: Johns Hopkins UP, 2000. 830-50.Nunning, Ansgar. “Where Historiographic Metafiction and Narratology Meet.” Style 38.3 (2004): 352-75.Rushdie, Salman. Midnight’s Children. London: Jonathan Cape, 1980.Starrs, D. Bruno. That Blackfella Bloodsucka Dance! Saarbrücken, Germany: Just Fiction Edition (paperback), 2011; Starrs via Smashwords (e-book), 2012.---. “Writing Indigenous Vampires: Aboriginal Gothic or Aboriginal Fantastic?” M/C Journal 17.4 (2014). 19 Sep. 2014 ‹http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/834›.Tuhiwai Smith, Linda. Decolonizing Methodologies. London & New York: Zed Books, 2012.University of Sussex. “Philippa Gregory Fills the Historical Gaps.” University of Sussex Alumni Magazine 51 (2012). 19 Sep. 2014 ‹http://www.scribd.com/doc/136033913/University-of-Sussex-Alumni-Magazine-Falmer-issue-51›.Wikipedia. “A Current Affair.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/A_Current_Affair›.---. “Aboriginal Tent Embassy.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Aboriginal_Tent_Embassy›.---. “Department of Families, Housing, Community Services and Indigenous Affairs.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Department_of_Families,_Housing,_Community_Services_and_Indigenous_Affairs›.---. “Eddie Mabo.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Eddie_Mabo›.---. “History of Australia (1788 – 1850).” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/History_of_Australia_(1788%E2%80%931850)#Aboriginal_resistance›.---. “Terra Nullius.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Terra_nullius›.

This article aims to analyse an intercultural telephone invitation given by a Chinese tutor to an Australian student, and highlight general principles of intercultural invitations. This anecdote is based on a true story that took place in a university in Australia, but the persons' names used here are fictitious for the sake of confidentiality. Below is the transcript of the actual conversation between the Chinese tutor Dr Lin Liang (L) and his student Catherine Jones (C): C: Catherine speaking. L: Hi, Catherine, this is Lin. C: Hi, Teacher Lin. L: I would like to invite you to our New Year's party to be held in my house this Saturday evening. C: This Saturday? I am afraid I won't be able to make it because I am going to my best friend's birthday party. L: You know this is the end of our school year. It would be so nice for all of our classmates to gather together. C: But I have already promised my friend. L: En... It is a pity... C: Sorry about that, but -- L: Never mind. Enjoy your party then. C: Thanks. L: That's OK, bye. C: Bye. However, the story does not end here. About two hours later, Dr Lin rang Catherine a second time, asking if it was still possible for her to consider attending the Saturday party. Late in the evening around 9.00 pm, Dr Lin rang her yet again to invite her to the party, saying it would be OK even if she stayed just for a short while. The next day, Catherine lodged a complaint with the Dean, alleging that Dr. Lin's repeated calls constituted sexual harassment. Dr. Lin was highly distressed to learn of the complaint, and explained that he just wanted to indicate sincerity and warmth as required by an invitation, and had no other intentions. This communication breakdown invites a number of questions: What are the factors underlying Catherine's interpretation that Dr. Lin's repeated calls constituted sexual harassment? What are the factors underlying Dr. Lin's contention that his actions were intended to emphasise his sincerity? What factors would need to be recognised in order to facilitate culturally competent performances on both their parts? In order to answer these questions, this article will adopt a holistic approach based on an analytic framework encompassing three theoretical dimensions. This framework is comprised as follows: Differences in intercultural exchange and politeness behaviour; Aristotle's distinction between the three orientations of persuasive/rhetorical appeal; ethos, pathos, and logos; Austin and Searle's theory of speech acts, as applied to politeness behaviour and felicity conditions in communicative interaction as applied to the act of inviting. These approaches are conceptualised as three overlapping spheres, and their relatedness can be further illustrated: Figure 1 First and foremost, the case study in question is related to an intercultural interaction between the Australian and Chinese culture, and some research findings in relevant areas may help highlight the differences in politeness behaviour between high-context and low-context cultures (Hall). According to Hall, high-context cultures such as Chinese tend to stress the use of internalised or implicit message while low-context cultures tend to emphasise the use of explicit messages. In other words, in Chinese culture, the message may have some shared implied meanings that may go beyond the linguistic forms used in the message. Kaplan's model on oriental circularity and western linearity seemed to in accordance with Hall's model. Young's exploration of the directness and indirectness of American and Chinese requests further substantiated this point. In a similar way, differences may arise in determining the criteria for appropriate behaviour relating to the use of other directives across cultures. As Gao and Ting-Toomey suggest, Chinese culture seems to pay attention to qing (reciprocity and feelings of obligation) and guanxi (relationship building), while in low-context cultures such a stress tends to be missing. This difference may also help explain the differences in communicative patterns as discussed by Kaplan and Young. Zhu found that in making a sales offer, Chinese companies often try to establish a long-term relationship with their clients ("Structural Moves"). In contrast, Australian companies seem to mainly focus on promoting products. The stress on qing in Chinese culture may also be a crucial factor that contributes to the different criteria for a polite invitation as compared to the Australian culture. The following discussion will further explore the other two parameters (see Figure 1) the two cultures differ in when making an invitation, which may have finally led to the breakdown in communication between Dr. Lin and Catherine. As shown in Figure 1, the argument underpinning this approach is that a given illocutionary act reflects culture-specific preferences for certain persuasive/rhetorical orientations, thereby affecting the socio-linguistic performance, i.e. parole as opposed to langue (Cullen) related to politeness principles. In short, the persuasive/rhetorical orientation varies between cultures, which means that the nature of ostensibly equivalent illocutionary acts also varies. Consequently, cross-cultural competence will be limited unless one is aware of the rhetorical and politeness codes implicit in the performance of certain communicative actions. Note that rhetorical orientation may also influence the politeness behaviour directly as a specification of that orientation. This in turn requires an awareness of cultural preferences toward certain persuasive/rhetorical orientations. The interconnections between them and the theoretical utility of this approach will be made explicit in the course of this discussion. Austin and Searle conceptualise the speech acts as comprising of locution (langue) and illocution (parole). What is of vital importance is the illocutionary force of an utterance which is the performance of a speech act, such as an invitation. According to Searle, an invitation is a directive used to get the addressee to do something. Invitation can be understood as a particular form of persuasive speech act. It is generally intended to produce a particular response (i.e. acceptance). As an illocutionary action, an invitation seeks to establish a relationship of social expectations between the host and invitee. This requires certain felicity conditions to be met. In other words, for the speech act to be socially significant, it must create a shared sense of meaning in regard to some perceived change or modification to existing social relations. These are often so obvious that they require little explanation. However, felicity conditions in speech-acts are culture-specific and may include rhetorical and politeness devices that are not obvious to other cultures. Politeness behaviour in invitations, related to using appropriate language forms, is an important element in competent illocutionary performance. Leech contends that polite illocutions are likely to be seen as minimising the addressee's cost and maximising his/her benefits, and the opposite is true for the addresser. Politeness behaviour can also be further explained in the light of Brown and Levinson's face-saving theory. Many actions we perform with words are potential face-threatening acts, such as requests and invitations (Brown and Levinson). The addresser is thus often confronted with negative face wants and has to address them by applying Leech's principles, in which maximising the addressee's benefits is the dominant strategy to gain politeness. However, strategies to maximise the addressee's benefits can be culture-specific. This is further connected to the persuasive/rhetorical orientation. Based on Aristotle, the appeal from ethos emphasises the persuader's (host's) character and status or other social conventions which might oblige compliance. The appeal from pathos emphasises emotion/feelings (either positive or negative) in inducing the desired response. The appeal from logos emphasises reason and the logical consistency of the proposal with the ideas and motives of the persuadee (invitee). Moran and Stripp found that western cultures tend to have a logical orientation, while others such as Japanese and Chinese tend to be characterised by emotional or dogmatic orientations. In a similar manner, Chinese scholars seem to address ethos, logos and pathos at the same time, in particular the logos and pathos. These principles remain a well-accepted principle in Chinese writing theories. Li, for example, clearly explicates the persuasive principle in writing as qing li (the combination of the emotional and logical approaches). The explicitly preferred qing (feelings/emotions) can be seen as part of the Confucian values relating to harmony, consensus and relationship building as noted by Hofstede and Bond. The different rhetorical orientations are also further explored by Campbell. This difference may suggest that the preferred rhetorical orientations are also a key aspect underpinning competent illocutionary performance. For example in Chinese invitations, a stress on the emotional approach may validate behaviours such as repeating the invitation even after initial refusal. However, a stress on the logical orientation, such as in western cultures, may negate the validity of these politeness conditions. This clearly points out the necessity of understanding the criteria for competent performance across cultures. The felicity conditions of invitation in Euro-Australian culture require, first, that the potential host be in a legitimate position to offer hospitality, and second, that the potential guest be -- at least theoretically -- able and willing to accept. Thirdly, the locutionary form of politeness requires use of conventionally appropriate terms of address and wording. The illocutionary form requires that the host symbolically offer hospitality to the invitee without the imposition of charges or other demands. Furthermore, the implied benefit to the invitee would ideally be achieved though implied cost to the host (even if the invitee is addressed as if their presence constitutes the bestowal of a favour). Fourthly, depending on the nature of the relationship between the host and invitee, certain persuasive/rhetorical orientations are preferred over others (eg. an appeal to emotion may seem out of place in formal invitation). The initial invitation meets these criteria. Dr. Lin offers and Catherine declines, citing a plausible and legitimate reason for being unavailable. From Catherine's perspective, the felicity conditions for invitation are now redundant. She has already declined in a manner which makes it clear that she is socially obliged to be elsewhere. From a persuasive/rhetorical perspective, the first invitation was primarily based on an appeal from logos/reason. i.e. Dr. Lin did not know that Catherine had already committed herself to other plans and it would be reasonable to suppose that she might appreciate being invited to a social occasion. This was backed up by a secondary appeal from pathos/emotion, whereby Dr. Lin pointed out that it would be nice for the whole class to get together. However, the priority of attending a best friend's birthday-party over-rides both these appeals. In Euro-Australian culture, close personal friends enjoy greater social priority than classmates or more distant associates. For Dr. Lin, however, the politeness criteria for invitation were still applicable. From a Chinese cultural perspective, the illocutionary performance of invitation may require repetition of the offer, even if the initial approach has been declined. According to Zhu (Business Communication), in Chinese culture repeating invitations is an accepted ritual to indicate sincerity and hospitality. Thus in Dr. Lin's view the second approach is required to perform the illocutionary act competently. The persuasive appeal, however, has become oriented toward ethos, reflecting Chinese conventions pertaining to politeness behaviour. For Dr. Lin not to repeat the invitation might suggest that Catherine's presence was of merely casual concern. Therefore the sincerity of the invitation demanded the gesture of repetition, regardless of the logical grounds cited for the initial refusal. Unfortunately, Dr. Lin and Catherine perceive the second invitation in very different ways based on the illocutionary performance criteria of their respective cultures. For Catherine, the logical basis for her initial refusal renders Dr. Lin's performance incompetent, and creates uncertainty about his apparent motives. In Euro-Australian culture, the repeated invitation makes no logical sense, since a perfectly legitimate reason for declining has already been provided. Therefore the communicative action cannot be interpreted as an invitation. If it is, then it is performed in a culturally incompetent fashion which could legitimately be construed as pestering. Repeating an invitation which has already been declined may appear to be an emotional appeal. While an illocutionary invitation based on pathos conceivably may be competent in Euro-Australian culture, the only circumstances that it would occur in is between relatively close friends. The power-relations between Catherine, as student, and Dr. Lin, as tutor, precludes felicity in this case. Thus the same locutionary action is interpreted as two quite different illocutionary actions. This depends on the interpreter's culturally specific understanding of the social significance of the locution. Since Catherine's cultural conventions would implicitly deny the validity of a repeated invitation, the communicative action must be construed as something else. Catherine may have classified the repeated invitation as a minor issue of little consequence. However, when Dr. Lin called her up to invite her a third time, she interpreted the illocutionary act as harassment. From a contemporary Euro-Australian perspective, pestering may be irritating, but harassment is political in nature. Three factors lead Catherine to this conclusion. First, after two previous declinations, the third invitation could not fulfil the illocutionary performance criteria of a legitimate invitation. In particular, the persuasive/rhetorical orientation of the repeated appeals were not oriented toward logos, as befits the formality of the lecturer-student relation. Indeed, it was Dr. Lin's apparent attempt to approach Catherine in a non-formal manner (apparently oriented toward pathos rather than logos) which led her to this interpretation. Second, the fact that Dr. Lin' social status is higher than Catherine's introduced the problem of the implicit power-relations in the discourse. For Catherine, the third invitation was intrusive and pushy, and it seemed that her explanations had been ignored. The evening call demanded that she re-engage in the discourse of day-time student-tutor power-relations. Since she is subordinate to Dr. Lin, other strategies through which she might have asserted her rights may have carried the risk of subsequent disfavour. However, she obviously resented what she perceived as an attempt to inappropriately use status to interfere with her personal affairs and sought out higher authority to rectify the situation, hence the complaint of harassment made to the Dean. Ironically, Dr. Lin's third invitation in the evening may well have been intended to reduce the social distance between himself and Catherine created by workplace space-time power-relations. For Dr. Lin, the first invitation expressed the illocutionary intent. The second call made sure that the invitee was made to feel assured of the sincerity of the invitation, and the third ring expressed the would-be host's appreciation. Establishing a host-guest relationship is a key illocutionary function in Chinese invitation. Note though, that there may also be a 'face' consideration here. Dr. Lin attempts to facilitate Catherine's attendance by pointing out that it would be acceptable to attend for a brief period. This suggests a re-emphasis on the orientation to logos, since it points out a compromise which allows Catherine to attend both parties. It also allowed Dr. Lin to save 'face' by not having his invitation totally disregarded. However, it failed as an illocutionary performance because the felicity conditions for polite invitation had already been violated as far as Catherine was concerned, even though they remained intact throughout for Dr. Lin. In conclusion, it can be seen from the above analysis of the communication breakdown that persuasive orientations and politeness principles are interrelated and culturally sensitive. Euro-Australian culture stresses the logical orientation in illocutionary performance whereas Chinese culture seems to emphasise both the logical and emotional approaches. Without a recognition of this difference, specific politeness behaviours in intercultural invitations can lead to illocutionary incompetence. This has been exemplified by Catherine's misconstrual of Dr. Lin's intended invitation-performance as harassment. Therefore in intercultural communication, one ought not to judge a speech act such as an invitation based on one's own culture's felicity conditions. First and foremost, a basic understanding of persuasive orientations between cultures is essential. With appropriate understanding of these principles one can avoid misinterpreting the intent of the addresser, thus overcoming barriers in intercultural communication. Specifically, further appreciation of the interplay between rhetorical orientation, politeness codes and felicity conditions in illocutionary performances in different cultures is required for a fuller comprehension of potential cross-cultural incompetence. With this in mind, greater tolerance can be achieved, and intercultural competence enhanced. References Aristotle. Aristotle on Rhetoric: A Theory of Civic Discourse. Trans. George A. Kennedy. New York: Oxford UP, 1991. Austin, John. L. How to Do Things with Words. New York: Oxford UP, 1962. Brown, Penelope, and Stephen C. Levinson. Politeness: Some Universals in Language Usage. Cambridge, UK: Cambridge UP, 1987. Campbell, Charles. P. "Rhetorical Ethos: A Bridge between High-Context and Low-Context Cultures? The Cultural Context in Business Communication. Eds. Susanne Niemeier, Charles P. Campbell and René Dirven. Philadelphia: John Benjamins, 1998. 31-47. Cullen, Johnathan. Saussure. 2nd ed. London: Fontana, 1985. Ge Gao, and S. Ting-Toomey. Communicating Effectively with the Chinese. Thousand Oaks: Sage, 1998. Hall, E. T. Beyond Culture. Garden City, NY: Anchor, 1977. Hofstede, G., and M. H. Bond. "The Confucius Connection: From Cultural Roots to Economic Growth." Organisational Dynamics 16.4 (1988): 4-21. Kaplan, R. B. "Cultural Thought Patterns in Inter-Cultural Education." Language Learning 16 (1966): 1-20. Leech, Geoffery. Principles of Pragmatics. New York: Longman, 1983. Li Xiaoming. "Good Writing" in Cross-Cultural Context. Albany, NY: State U of New York P, 1996. Moran, R. T., and W. G. Stripp. Successful International Business Negotiations. Houston: Gulf, 1991. Searle, John R. Speech Acts: An Essay in the Philosophy of Language. Cambridge, UK: Cambridge UP, 1969. Young, Linda Wai Ling, ed. Crosstalk and Culture in Sino-American Communication. Cambridge, UK: Cambridge UP, 1994. Zhu Yunxia. Business Communication in China. New York: Nova Science Publishers, 1999. ---. Structural Moves Reflected in English and Chinese Sales Letters. Discourse Studies (In Press). Citation reference for this article MLA style: Zhu Yunxia, Peter Thompson. "Invitation or Sexual Harassment? An Analysis of an Intercultural Communication Breakdown." M/C: A Journal of Media and Culture 3.4 (2000). [your date of access] <http://www.api-network.com/mc/0008/invitation.php>. Chicago style: Zhu Yunxia, Peter Thompson, "Invitation or Sexual Harassment? An Analysis of an Intercultural Communication Breakdown," M/C: A Journal of Media and Culture 3, no. 4 (2000), <http://www.api-network.com/mc/0008/invitation.php> ([your date of access]). APA style: Zhu Yunxia, Peter Thompson. (2000) Invitation or sexual harassment? An analysis of an intercultural communication breakdown. M/C: A Journal of Media and Culture 3(4). <http://www.api-network.com/mc/0008/invitation.php> ([your date of access]).

The American Broadcasting Company (ABC) Family Network show Switched at Birth tells two stories—one which follows the unique plot of the show, and one about the new openness of television executives toward integrating more people with a variety of visible and invisible physical embodiments, such as hearing loss, into television content. It first aired in 2011 and in 2017 aired its fifth and final season.The show focuses on two teen girls in Kansas City who find out they were switched due to a hospital error on the day of their birth and who grew up with parents who were not biologically related to them. One, Bay Kennish (Vanessa Marano), lives with her wealthy parents—a stay-at-home mom Kathryn (Lea Thompson) and a former professional baseball player, now businessman, father John (D.W. Moffett). She has an older brother Toby (Lucas Grabeel) who is into music. In her high school science class, Bay learns about blood types and discovers her parents’ blood types could not have produced her. The family has professional genetic tests done and discovers the switch (ABC Family, “This Is Not a Pipe”).In the pilot episode, Bay’s parents find out that deaf teen, Daphne Vasquez (Katie Leclerc), is actually their daughter. She lives in a working class Hispanic neighbourhood with her hairdresser single mother Regina (Constance Marie) and grandmother Adrianna (Ivonne Coll), both of whom are of Puerto Rican ancestry. Daphne is deaf due to a case of meningitis when she was three, which the rich Kennishes feel happened because of inadequate healthcare provided by working class Regina. Daphne attends an all-deaf school, Carlton.The man who was thought to be her biological father, Angelo Sorrento (Gilles Marini), doesn’t appear in the show until episode 10 but becomes a series regular in season 2. It becomes apparent that Daphne believes her father left because of her deafness; however, as the first season progresses, the real reasons begin to emerge. From the pilot onwards, the show dives into clashes of language, culture, ethnicity, class, and even physical appearance—in one scene in the pilot, the waspy Kennishes ask Regina if she is “Mexican.” As later episodes reveal, many of these physical appearance issues are revealed to have fractured the Vasquez family early on—Daphne is a freckled, strawberry blonde, and her father (who is French and Italian) suspected infidelity.The two families merge when the Kennishes ask Daphne and her mother to move into their guest house in order get to know their daughter better. That forces the Kennishes into the world of deafness, and throughout the show this hearing family therefore becomes a surrogate for a hearing audience’s immersion into Deaf culture.Cultural Inclusivity: The Way ForwardShow creator Lizzy Weiss explained that it was actually the ABC Family network that “suggested making one of the kids disabled” (Academy of Television Arts & Sciences). Weiss was familiar with American Sign Language (ASL) because she had a “classical theatre of the Deaf” course in college. She said, “I had in the back of my head a little bit of background at least about how beautiful the language was. So I said, ‘What if one of the girls is deaf?’” The network thought it was wonderful idea, so she began researching the Deaf community, including spending time at a deaf high school in Los Angeles called Marlton, on which she modelled the Switched at Birth school, Carlton. Weiss (Academy of Television Arts & Sciences) says of the school visit experience:I learned so much that day and spoke to dozens of deaf teenagers about their lives and their experiences. And so, this is, of course, in the middle of writing the pilot, and I said to the network, you know, deaf kids wouldn’t voice orally. We would have to have those scenes only in ASL, and no sound and they said, ‘Great. Let’s do it.’ And frankly, we just kind of grew and grew from there.To accommodate the narrative structure of a television drama, Weiss said it became clear from the beginning that the show would need to use SimCom (simultaneous communication or sign supported speech) for the hearing or deaf characters who were signing so they could speak and sign at the same time. She knew this wasn’t the norm for two actual people communicating in ASL, but the production team worried about having a show that was heavily captioned as this might distance its key—overwhelmingly hearing—teen audience who would have to pay attention to the screen during captioned scenes. However, this did not appear to be the case—instead, viewers were drawn to the show because of its unique sign language-influenced television narrative structure. The show became popular very quickly and, with 3.3 million viewers, became the highest-rated premiere ever on the ABC Family network (Barney).Switched at Birth also received much praise from the media for allowing its deaf actors to communicate using sign language. The Huffington Post television critic Maureen Ryan said, “Allowing deaf characters to talk to each other directly—without a hearing person or a translator present—is a savvy strategy that allows the show to dig deeper into deaf culture and also to treat deaf characters as it would anyone else”. Importantly, it allowed the show to be unique in a way that was found nowhere else on television. “It’s practically avant-garde for television, despite the conventional teen-soap look of the show,” said Ryan.Usually a show’s success is garnered by audience numbers and media critique—by this measure Switched at Birth was a hit. However, programs that portray a disability—in any form—are often the target of criticism, particularly from the communities they attempting to represent. It should be noted that, while actress Katie Leclerc, who plays Daphne, has a condition, Meniere’s disease, which causes hearing loss and vertigo on an intermittent basis, she does not identify as a deaf actress and must use a deaf accent to portray Daphne. However, she is ASL fluent, learning it in high school (Orangejack). This meant her qualifications met the original casting call which said “actress must be deaf or hard of hearing and must speak English well, American Sign Language preferred” (Paz, 2010) Leclerc likens her role to that of any actor to who has to affect body and vocal changes for a role—she gives the example of Hugh Laurie in House, who is British with no limp, but was an American who uses a cane in that show (Bibel).As such, initially, some in the Deaf community complained about her casting though an online petition with 140 signatures (Nielson). Yet many in the Deaf community softened any criticism of the show when they saw the production’s ongoing attention to Deaf cultural details (Grushkin). Finally, any lingering criticisms from the Deaf community were quieted by the many deaf actors hired for the show who perform using ASL. This includes Sean Berdy, who plays Daphne’s best friend Emmett, his onscreen mother, played by actress Marlee Matlin, and Anthony Natale who plays his father; their characters both sign and vocalize in the show. The Emmett character only communicates in ASL and does not vocalise until he falls in love with the hearing character Bay—even then he rarely uses his voice.This seemingly all-round “acceptance” of the show gave the production team more freedom to be innovative—by season 3 the audience was deemed to be so comfortable with captions that the shows began to feature less SimCom and more all-captioned scenes. This lead to the full episode in ASL, a first on American mainstream television.For an Hour, Welcome to Our WorldSwitched at Birth writer Chad Fiveash explained that when the production team came up with the idea for a captioned all-ASL episode, they “didn’t want to do the ASL episode as a gimmick. It needed to be thematically resonant”. As a result, they decided to link the episode to the most significant event in American Deaf history, an event that solidified its status as a cultural community—the 1988 Deaf President Now (DPN) protest at Gallaudet University in Washington. This protest inspired the March 2013 episode for Switched at Birth and aired 25 years to the week that the actual DPN protest happened. This episode makes it clear the show is trying to completely embrace Deaf culture and wants its audience to better understand Deaf identity.DPN was a pivotal moment for Deaf people—it truly solidified members of a global Deaf community who felt more empowered to fight for their rights. Students demanded that Gallaudet—as the premier university for deaf and hard-of-hearing students—no longer have a hearing person as its president. The Gallaudet board of trustees, the majority of whom were hearing, tried to force students and faculty to accept a hearing president; their attitude was that they knew what was best for the deaf persons there. For eight days, deaf people across America and the world rallied around the student protestors, refusing to give in until a deaf president was appointed. Their success came in the form of I. King Jordan, a deaf man who had served as dean of the College of Arts & Sciences at the time of the protest.The event was covered by media around the world, giving the American Deaf community international attention. Indeed, Gallaudet University says the DPN protest symbolized more than just the hiring of a Deaf president; it brought Deaf issues before the public and “raised the nation’s consciousness of the rights and abilities of deaf and hard of hearing people” (Gallaudet University).The activities of the students and their supporters showed dramatically that in the 1980s deaf people could be galvanized to unite around a common issue, particularly one of great symbolic meaning, such as the Gallaudet presidency. Gallaudet University represents the pinnacle of education for deaf people, not only in the United States but throughout the world. The assumption of its presidency by a person himself deaf announced to the world that deaf Americans were now a mature minority (Van Cleve and Crouch, 172).Deaf people were throwing off the oppression of the hearing world by demanding that their university have someone from their community at its helm. Jankowski (Deaf Empowerment; A Metaphorical Analysis of Conflict) studied the Gallaudet protest within the framework of a metaphor. She found a recurring theme during the DPN protest to be Gallaudet as “plantation”—which metaphorically refers to deaf persons as slaves trying to break free from the grip of the dominant mastery of the hearing world—and she parallels the civil rights movement of African Americans in the 1960s. As an example, Gallaudet was referred to as the “Selma of the Deaf” during the protest, and protest signs used the language of Martin Luther King such as “we still have a dream.” For deaf Americans, the presidency of Gallaudet became a symbol of hope for the future. As Jankowski attests:deaf people perceived themselves as possessing the ability to manage their own kind, pointing to black-managed organization, women-managed organizations, etc., struggling for that same right. They argued that it was a fight for their basic human rights, a struggle to free themselves, to release the hold their ‘masters’ held on them. (“A Metaphorical Analysis”)The creators of the Switched at Birth episode wanted to ensure of these emotions, as well as historical and cultural references, were prevalent in the modern-day, all-ASL episode, titled Uprising. That show therefore wanted to represent both the 1988 DPN protest as well as a current issue in the US—the closing of deaf schools (Anderson). The storyline focuses on the deaf students at the fictitious Carlton School for the Deaf seizing one of the school buildings to stage a protest because the school board has decided to shut down the school and mainstream the deaf students into hearing schools. When the deaf students try to come up with a list of demands, conflicts arise about what the demands should be and whether a pilot program—allowing hearing kids who sign to attend the deaf school—should remain.This show accomplished multiple things with its reach into Deaf history and identity, but it also did something technologically unique for the modern world—it made people pay attention. Because captioning translated the sign language for viewers, Lizzy Weiss, the creator of the series, said, “Every single viewer—deaf or hearing—was forced to put away their phones and iPads and anything else distracting … and focus … you had to read … you couldn’t do anything else. And that made you get into it more. It drew you in” (Stelter). The point, Weiss said, “was about revealing something new to the viewer—what does it feel like to be an outsider? What does it feel like to have to read and focus for an entire episode, like deaf viewers do all the time?” (Stelter). As one deaf reviewer of the Uprising episode said, “For an hour, welcome to our world! A world that’s inconvenient, but one most of us wouldn’t leave if offered a magic pill” (DR_Staff).This episode, more than any other, afforded hearing television viewers an experience perhaps similar to deaf viewers. The New York Times reported that “Deaf and hard-of-hearing viewers commented by the thousands after the show, with many saying in effect, “Yes! That’s what it feels like” (Stelter).Continued ResonancesWhat is also unique about the episode is that in teaching the hearing viewers more about the Deaf community, it also reinforced Deaf community pride and even taught young deaf people a bit of their own history. The Deaf community and Gallaudet were very pleased with their history showing up on a television show—the university produced a 30-second commercial which aired within the episode, and held viewing parties. Gallaudet also forwarded the 35 pages of Facebook comments they’d received about the episode to ABC Family and Gallaudet President T. Alan Hurwitz said of the episode (Yahr), “Over the past 25 years, [DPN] has symbolised self-determination and empowerment for deaf and hard of hearing people around the world”. The National Association of the Deaf (NAD) also lauded the episode, describing it as “phenomenal and groundbreaking, saying the situation is very real to us” (Stelter)—NAD had been vocally against budget cuts and closings of US deaf schools.Deaf individuals all over the Internet and social media also spoke out about the episode, with overwhelmingly favourable opinions. Deaf blogger Amy Cohen Efron, who participated in 1988′s DPN movement, said that DPN was “a turning point of my life, forcing me to re-examine my own personal identity, and develop self-determinism as a Deaf person” and led to her becoming an activist.When she watched the Uprising episode, she said the symbolic and historical representations in the show resonated with her. In the episode, a huge sign is unfurled on the side of the Carlton School for the Deaf with a girl with a fist in the air under the slogan “Take Back Carlton.” During the DPN protest, the deaf student protesters unfurled a sign that said “Deaf President Now” with the US Capitol in the background; this image has become an iconic symbol of modern Deaf culture. Efron says the image in the television episode was much more militant than the actual DPN sign. However, it could be argued that society now sees the Deaf community as much more militant because of the DPN protest, and that the imagery in the Uprising episode played into that connection. Efron also acknowledged the episode’s strong nod to the Gallaudet student protestors who defied the hearing community’s expectations by practising civil disobedience. As Efron explained, “Society expected that the Deaf people are submissive and accept to whatever decision done by the majority without any of our input and/or participation in the process.”She also argues that the episode educated more than just the hearing community. In addition to DPN, Uprising was filled with other references to Deaf history. For example a glass door to the room at Carlton was covered with posters about people like Helen Keller and Jean-Ferdinand Berthier, a deaf educator in 19th century France who promoted the concept of deaf identity and culture—Efron says most people in the Deaf community have never heard of him. She also claims that the younger Deaf community may also not be aware of the 1988 DPN protest—“It was not in high school textbooks available for students. Many deaf and hard of hearing students are mainstreamed and they have not the slightest idea about the DPN movement, even about the Deaf Community’s ongoing fight against discrimination, prejudice and oppression, along with our victories”.Long before the Uprising episode aired, the Deaf community had been watching Switched at Birth carefully to make sure Deaf culture was accurately represented. Throughout season 3 David Martin created weekly videos in sign language that were an ASL/Deaf cultural analysis of Switched at Birth. He highlighted content he liked and signs that were incorrect, a kind of a Deaf culture/ASL fact checker. From the Uprising episode, he said he thought this quote from Marlee Matlin’s character said it all, “Until hearing people walk a day in our shoes they will never understand” (Martin). That succinctly states what the all-ASL episode was trying to capture—creating an awareness of Deaf people’s cultural experience and their oppression in hearing society.Even a deaf person who was an early critic of Switched at Birth because of the hiring of Katie Leclerc and the use of SimCom admitted he was impressed with the all-ASL episode (Grushkin):all too often, we see media accounts of Deaf people which play into our society’s perceptions of Deaf people: as helpless, handicapped individuals who are in need of fixes such as cochlear implants in order to “restore” us to society. Almost never do we see accounts of Deaf people as healthy, capable individuals who live ordinary, successful lives without necessarily conforming to the Hearing ‘script’ for how we should be. And important issues such as language rights or school closings are too often virtually ignored by the general media.In addition to the episode being widely discussed within the Deaf community, the mainstream news media also covered Uprising intensely, seeing it as a meaningful cultural moment, not just for the Deaf community but for popular culture in general. Lacob wrote that he realises that hearing viewers probably won’t understand what it means to be a deaf person in modern America, but he believes that the episodeposits that there are moments of understanding, commonalities, and potential bridge-building between these two communities. And the desire for understanding is the first step toward a more inclusive and broad-minded future.He continues:the significance of this moment can’t be undervalued, nor can the show’s rich embrace of deaf history, manifested here in the form of Gallaudet and the historical figures whose photographs and stories are papered on the windows of Carlton during the student protest. What we’re seeing on screen—within the confines of a teen drama, no less—is an engaged exploration of a culture and a civil rights movement brought to life with all of the color and passion it deserves. It may be 25 years since Gallaudet, but the dreams of those protesters haven’t faded. And they—and the ideals of identity and equality that they express—are most definitely being heard.Lacob’s analysis was praised by several Deaf people—by a Deaf graduate student who teaches a Disability in Popular Culture course and by a Gallaudet student who said, “From someone who is deaf, and not ashamed of it either, let me say right here and now: that was the most eloquent piece of writing by someone hearing I have ever seen” (Emma72). The power of the Uprising episode illustrated a political space where “groups actively fuse and blend their culture with the mainstream culture” (Foley 119, as cited in Chang 3). Switched at Birth—specifically the Uprising episode—has indeed fused Deaf culture and ASL into a place in mainstream television culture.ReferencesABC Family. “Switched at Birth Deaf Actor Search.” Facebook (2010). <https://www.facebook.com/SwitchedSearch>.———. “This Is Not a Pipe.” Switched at Birth. Pilot episode. 6 June 2011. <http://freeform.go.com/shows/switched-at-birth>.———. “Not Hearing Loss, Deaf Gain.” Switched at Birth. YouTube video, 11 Feb. 2013. <https://www.youtube.com/watch?v=F5W604uSkrk>.Academy of Television Arts & Sciences. “Talking Diversity: ABC Family’s Switched at Birth.” Emmys.com (Feb. 2012). <http://www.emmys.com/content/webcast-talking-diversity-abc-familys-switched-birth>.Anderson, G. “‘Switched at Birth’ Celebrates 25th Anniversary of ‘Deaf President Now’.” Pop-topia (5 Mar. 2013). <http://www.pop-topia.com/switched-at-birth-celebrates-25th-anniversary-of-deaf-president-now/>.Barney, C. “’Switched at Birth’ Another Winner for ABC Family.” Contra Costa News (29 June 2011). <http://www.mercurynews.com/tv/ci_18369762>.Bibel, S. “‘Switched at Birth’s Katie LeClerc Is Proud to Represent the Deaf Community.” Xfinity TV blog (20 June 2011). <http://xfinity.comcast.net/blogs/tv/2011/06/20/switched-at-births-katie-leclerc-is-proud-to-represent-the-deaf-community/>.Chang, H. “Re-Examining the Rhetoric of the ‘Cultural Border’.” Essay presented at the American Anthropological Association Annual Meeting, Philadelphia, Dec. 1988.DR_Staff. “Switched at Birth: How #TakeBackCarlton Made History.” deafReview (6 Mar. 2013). <http://deafreview.com/deafreview-news/switched-at-birth-how-takebackcarlton-made-history/>.Efron, Amy Cohen. “Switched At Birth: Uprising – Deaf Adult’s Commentary.” Deaf World as I See It (Mar. 2013). <http://www.deafeyeseeit.com/2013/03/05/sabcommentary/>.Emma72. “ABC Family’s ‘Switched at Birth’ ASL Episode Recalls Gallaudet Protest.” Comment. The Daily Beast (28 Feb. 2013). <http://www.thedailybeast.com/articles/2013/02/28/abc-family-s-switched-at-birth-asl-episode-recalls-gallaudet-protest.html>.Fiveash, Chad. Personal interview. 17 Jan. 2014.Gallaudet University. “The Issues.” Deaf President Now (2013). <http://www.gallaudet.edu/dpn_home/issues.html>.Grushkin, D. “A Cultural Review. ASL Challenged.” Switched at Birth Facebook page. Facebook (2013). <https://www.facebook.com/SwitchedatBirth/posts/508748905835658>.Jankowski, K.A. Deaf Empowerment: Emergence, Struggle, and Rhetoric. Washington: Gallaudet UP, 1997.———. “A Metaphorical Analysis of Conflict at the Gallaudet Protest.” Unpublished seminar paper presented at the University of Maryland, 1990.Lacob, J. “ABC Family’s ‘Switched at Birth’ ASL Episode Recalls Gallaudet Protest.” The Daily Beast 28 Feb. 2013. <http://www.thedailybeast.com/articles/2013/02/28/abc-family-s-switched-at-birth-asl-episode-recalls-gallaudet-protest.html>.Martin, D. “Switched at Birth Season 2 Episode 9 ‘Uprising’ ASL/Deaf Cultural Analysis.” David Martin YouTube channel (6 Mar. 2013). <http://www.youtube.com/watch?v=JA0vqCysoVU>.Nielson, R. “Petitioned ABC Family and the ‘Switched at Birth’ Series, Create Responsible, Accurate, and Family-Oriented TV Programming.” Change.org (2011). <http://www.change.org/p/abc-family-and-the-switched-at-birth-series-create-responsible-accurate-and-family-oriented-tv-programming>.Orangejack. “Details about Katie Leclerc’s Hearing Loss.” My ASL Journey Blog (29 June 2011). <http://asl.orangejack.com/details-about-katie-leclercs-hearing-loss>.Paz, G. “Casting Call: Open Auditions for Switched at Birth by ABC Family.” Series & TV (3 Oct. 2010). <http://seriesandtv.com/casting-call-open-auditions-for-switched-at-birth-by-abc-family/4034>.Ryan, Maureen. “‘Switched at Birth’ Season 1.5 Has More Drama and Subversive Soapiness.” The Huffington Post (31 Aug. 2012). <http://www.huffingtonpost.com/maureen-ryan/switched-at-birth-season-1_b_1844957.html>.Stelter, B. “Teaching Viewers to Hear with Their Eyes Only.” The New York Times 8 Mar. 2013. <http://www.nytimes.com/2013/03/09/arts/television/teaching-viewers-to-hear-the-tv-with-eyes-only.html>.Van Cleve, J.V., and B.A. Crouch. A Place of Their Own: Creating the Deaf Community in America. DC: Gallaudet University Press, 1989.Yahr, E. “Gallaudet University Uses All-Sign Language Episode of ‘Switched at Birth’ to Air New Commercial.” The Washington Post 3 Mar. 2013 <http://www.washingtonpost.com/blogs/tv-column/post/gallaudet-university-uses-all-sign-language-episode-of-switched-at-birth-to-air-new-commercial/2013/03/04/0017a45a-8508-11e2-9d71-f0feafdd1394_blog.html>.

Orientador: Sírio Possenti
Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
Made available in DSpace on 2018-08-20T21:38:07Z (GMT). No. of bitstreams: 1 Avila_FernandaGoesdeOliveira_M.pdf: 1586975 bytes, checksum: f48cfb52cbc594ea9197f9a0b811a713 (MD5) Previous issue date: 2012
Resumo: O objetivo central deste trabalho é a análise de um corpus constituído por um conjunto de "piadas de Joãozinho". Neste material, queremos avaliar, tendo como base teórica a Análise do Discurso francesa, quais são suas condições de produção, procurando compreender as razões histórico-sociais e a representação masculina estereotipada nesse material. A finalidade dessa análise é verificar a ideologia machista presente nas piadas de Joãozinho: a construção da masculinidade a partir da transgressão de regras sociais. O que nos parece relevante neste tema são as seguintes questões: "Por que se faz humor sobre a relação entre professor e aluno?"; "Por que nessas piadas os meninos são postos como maus alunos?"; "Por que nesse discurso o professor é ridicularizado?"; "Em que medida o que se fala nas piadas representa 'verdades'?"; "Quais são os gatilhos linguísticos que tornam essas questões motivo de riso?". Na tentativa de elucidar as questões acima apresentadas, nosso arcabouço teórico é constituído principalmente pela literatura sobre o humor (Freud, 1905; Bergson, 1900; Propp, 1976; Raskin, 1985; Bakhtin, 1987; e Possenti, 1998), sobre a escola (Carvalho 2001, 2003; Menandro e Souza, 2010) e, especialmente, a literatura sobre os homens (Nolasco, 1993, 1995; Bourdieu, 2009). E as bases da análise são sustentadas pela Análise do Discurso francesa, especialmente no que se refere aos conceitos relativos às condições de produção, estereotipia, ethos, simulacro, memória discursiva. O ponto de partida para a análise é compreender o funcionamento do discurso humorístico, e a partir disso desconstruir o imaginário social predominante de que as piadas de Joãozinho são produzidas ingenuamente por crianças com o propósito de provocar espanto nos adultos. Posteriormente, buscaremos mostrar que as piadas de Joãozinho são feitas sob o simulacro de vozes infantis e são resultado de condições históricas de disputa na relação dos alunos com a escola e fruto da tentativa de os meninos (re)afirmarem sua masculinidade. Objetivamos, portanto, evidenciar que a partir dessa tensão entre aluno e escola e a (má) conduta dos meninos são criados estereótipos que são posteriormente postos em circulação pelo discurso humorístico por meio de uma técnica linguística
Abstract: The aim of this paper is the analysis of a corpus consisting of a set of "little Johnny jokes". In this material, we want to evaluate, based on theoretical Discourse Analysis French, what are their conditions of production, seeking to understand the historical and social reasons and stereotypical male representation in this material. The purpose of this analysis is to examine the ideology present in sexist in little Johnny jokes: the construction of masculinity from the transgression of social rules. What seem relevant in this theme are the following questions: "Why does humor about the relationship between teacher and student?"; "Why do these boys are made jokes and bad students?"; "Why this discourse the teacher is ridiculed?"; "To what extent the talk of the jokes is 'truth'?"; "What are the linguistic triggers that make these issues a laughingstock?". In an attempt to elucidate the issues outlined above, our theoretical framework is mainly the literature on mood (Freud, 1905; Bergson, 1900; Propp, 1976; Raskin, 1985; Bakhtin, 1987, and Possenti, 1998), about the school (Carvalho 2001, 2003 and Menandro e Souza, 2010) and especially the literature on men (Nolasco, 1993, 1995; Bourdieu, 2009). And the foundations of analysis are supported by the French Discourse Analysis, especially with regard to concepts related to the production conditions, stereotypy, ethos, simulacrum, discursive memory. The starting point for analysis is to understand the functioning of the humorous speech, and from that to deconstruct the dominant social imaginary that little Johnny jokes are naively produced by children for the purpose of causing terror in adults. Subsequently, we try to show that little Johnny jokes are made under the pretense of voices and children are the result of historical conditions of competition in respect of pupils with the school and the fruit of the boys attempt to (re) assert their masculinity. Our objective, therefore, evident that from this tension between student and school and (bad) conduct of the boys is created stereotypes that are subsequently put into circulation by the humorous speech by means of a technical language
Mestrado
Linguistica
Mestre em Linguística

The aim of this study is to discover to what extent and in what way Peterson and Seligman’s (2004) twenty-four character strengths are present in Winnie the Pooh storybooks, and how they are depicted. Character strengths are a well-known theory in positive psychology and the analysis of children’s literature is a respected genre. A qualitative examination of the text was conducted using content and thematic analyses to extract examples of the strengths. The exemplars were coded and recoded before being subjected to a peer and supervisor review. The excerpts indicated that all strengths are depicted in the text, but Pooh is the only character to exhibit them all. A discussion of the findings revealed that no single strength could be deemed more prominent as they are intrinsically interconnected. It is recommended that the findings be reworked into a training manual for guardians to foster character strengths in young children.
Psychology
M.A. (Psychology)

In this study I apply social constructionism as propounded by Vivian Burr (1998) to show that although J. K. Rowling uses stereotypes in the Harry Potter series as a reflection of how gender is constructed across a wide range of societal institutions in contemporary Britain, she created complex characters who on an individual level subvert social constructs and thereby offers her readers alternatives to culturally defined concepts of gender. I explore the all-pervasive social phenomenon of gender and examine how it is constructed in present-day Britain and reflected in the series (bearing in mind that the first book was published in 1997 and the last one in 2007). My analysis of female and male characters in the books, and their interpersonal relationships, shows that Rowling's often tricky portrayal of femininities and masculinities gives us an honest view of teenagers’ lives and contemporary gender relations in an ever-changing, complex world.
English Studies
M. A. (English)

At the end of the nineteenth century, Edward Bellamy, one of the Connecticut River Valley’s most famous literary residents, created a fictional character who wanted to avoid “industrial existence” and instead “all day to climb these mighty hills, feeling their strength” and to “happen upon little brooks in hidden valleys.” Bellamy planned for his protagonist “to breathe all day long the forest air loaded with the perfume of the forest trees.” The wanderings of this turn-of-the-century fictitious character through thick forests and deserted hills reflects the changes engendered in the valley with the coming of industrial cities and the abandonment of hillside farms. When Bellamy was born in 1850 at Chicopee Falls in western Massachusetts, the region was in the process of deforestation and had few areas that were not intensely farmed. Yet as Bellamy himself noted in an 1890 letter to the North American Review, “the abandonment of the farm for the town” had become all too common. Deserted farms became one of the themes Bellamy sketched out in his notes for the novel. Bellamy had his character live in an “abandoned farmhouse. . . . The farmhouse was one of the thousands of deserted farms that haunted the roadsides of the sterile back districts of New England.” In viewing the depopulated countryside as a retreat from industrial existence, Bellamy’s character represented the fate of late-nineteenthand early-twentieth-century New Englanders. Increasingly, urbanized New Englanders began to look to rural areas not as sources of food or resources of necessity but as places to contemplate nature and practice fishing and hunting as sport. As rural areas, particularly on the hills and up the valleys, became less populated, farmers there lost much of their political voice. New city voices now became more important in the conversation about resource conservation. What farmers saw as abandoned and ruined farms, urban and suburban naturalists saw as rural retreats from the tensions and pollution of the cities. For these interlopers, rural New England represented a romantic ideal of a past they or their ances tors put behind them when they moved to the city.

As I only studied my child’s real happiness, the assiduity of Mr. Williams pleased me, as he was in easy circumstances, prudent, and sincere. It required but very little encouragement to revive his former passion; so that in an evening or two he and Mr. Thornhill met at our house, and surveyed each other for some time with looks of anger: but Williams owed his landlord no rent, and little regarded his indignation. Olivia, on her side, acted the coquet to perfection, if that might be called acting which was her real character, pretending to lavish all her tenderness on her new lover. Mr. Thornhill appeared quite dejected at this preference, and with a pensive air took leave, though I own it puzzled me to find him so much in pain as he appeared to be, when he had it in his power so easily to remove the cause, by declaring an honourable passion. But whatever uneasiness he seemed to endure, it could easily be perceived that Olivia’s anguish was still greater. After any of these interviews between her lovers, of which there were several, she usually retired to solitude, and there indulged her grief. It was in such a situation I found her one evening, after she had been for some time supporting a fictitious gayety.—’You now see, my child,’ said I, ‘that your confidence in Mr. ThornhilPs passion was all a dream: he permits the rivalry of another, every way his inferior, though he knows it lies in his power to secure you to himself by a candid declaration.’—‘Yes, pappa,’ returned she, ‘but he has his reasons for this delay: I know he has. The sincerity of his looks and words convince me of his real esteem. A short time, I hope, will discover the generosity of his sentiments, and convince you that my opinion of him has been more just than yours.’—‘Olivia, my darling,’ returned I, ‘every scheme that has been hitherto pursued to compel him to a declaration, has been proposed and planned by yourself, nor can you in the least say that I have constrained you. But you must not suppose, my dear, that I will ever be instrumental in suffering his honest rival to be the dupe of your ill-placed passion. Whatever time you require to bring your fancied admirer to an explanation shall be granted; but at the expiration of that term, if he is still regardless, I must absolutely insist that honest Mr. Williams shall be rewarded for his fidelity. The character which I have hitherto supported in life demands this from me, and my tenderness, as a parent, shall never influence my integrity as a man. Name then your day, let it be as distant as you think proper, and in the mean time take care to let Mr. Thornhill know the exact time on which I design delivering you up to another. If he really loves you, his own good sense will readily suggest that there is but one method alone to prevent his losing you for ever.’—This proposal, which she could not avoid considering as perfectly just, was readily agreed to. She again renewed her most positive promise of marrying Mr. Williams, in case of the other’s insensibility; and at the next opportunity, in Mr. ThornhilPs presence, that day month was fixed upon for her nuptials with his rival.