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Carlsson, Kjell. „Svensk flygstridsledning i en internationell kontext“. Thesis, Försvarshögskolan, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-1481.
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Syftet med denna uppsats är att bidra till ökad förståelse för vilka utmaningar svensk flygstridsledning stårinför i utvecklandet av en internationellt fungerande flygstridsledning. Begreppet interoperabilitet har inledningsvisbeskrivits ur Försvarsmaktens perspektiv för att därefter ges en vidare tolkning genom MichaelCodners teorimodell. En enkätundersökning ställd till flygstridsledare visade att de viktigaste faktorer förinteroperabilitet på stridsteknisk nivå inte överensstämde med militärstrategiska nivåns tekniska fokus förinteroperabilitet.Flygstridsledarnas identifierade faktorer, stridsledningsteknik samt luftrumsprocedurer, utnyttjades vidare isyfte att klarlägga skillnaderna mellan svensk och brittisk flygstridsledning, samt hur dessa påverkar möjlighetenatt uppnå svensk interoperabel flygstridsledning. Analysen visar på avgörande skillnader mellansvensk och brittisk flygstridsledning. I huvudsak kan dessa skillnader hänföras till kulturella och beteendemässigafaktorer.Avgörande för att utveckla en interoperabel svensk stridsledning är tillgång till fullständig och aktuell dokumentationavseende taktik, metoder och procedurer, för både flygstridsledare och piloter. Vidare föreliggerett stort behov av samverkan och övning i en internationell miljö. Slutsatsen är att en väl fungerandemänsklig interaktion på stridsteknisk nivå är själva grunden för interoperabilitet, även kallat beteendemässiginteroperabilitet.Studien identifierar en möjlighet att möta dessa utmaningar genom ett av Sveriges till NATO/PFP antagnapartnerskapsmål, PG nr 0001 Air operations and training. Detta kräver dock att Försvarsmakten, från militärstrategisknivå, analyserar behovet av interoperabilitet utifrån ett stridsteknisk perspektiv för att bidra tillförändrat beteende.The aim of this study is to contribute to increased understanding of what challenges Swedish fighter controllersis facing in an international context. The term interoperability is initially described based on theSwedish Armed Forces perspective and then given a broader perspective within the theoretical frameworkpresented by Michael Codner. A survey addressed to Swedish fighter control personnel indicated that themost important factors for achieving interoperability, at lower tactical level, did not correspond with thefocus on technical factors for interoperability at the military strategic level.The factors identified by the Swedish fighter control personnel were, fighter control techniques and airspaceprocedures. These factors were further used in purpose of determine the differences between Swedishand British fighter controlling, in order to analyze to what extent these differences influence the ability toachieve interoperable Swedish fighter controlling. The study demonstrates great differences in the conductof fighter control between Sweden and Great Britain, differences mainly stemming from cultural and behaviouralfactors.Access to correct and adequate documentation concerning tactics, methods and procedures, for both fightercontrollers and pilots, is crucial in developing an interoperable Swedish fighter control. Furthermore, thereis a necessity of co-operation and exercise in an international environment. The conclusion is that a wellworkinginteraction between people at lower tactical level is fundamental to achieving interoperability, i.e.behavioural interoperability.A possibility to meet the challenges is identified in a NATO/PFP partnership goal, PG nr 0001 Air operationsand training, adopted by Sweden. It demands that the Swedish Armed Forces analyzes the need forinteroperability from a lower tactical level perspective to contribute to a change in behaviour.
Avdelning: ALB - Slutet Mag 3 C-upps.Hylla: Upps. ChP 04-06
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Jakobsson, Melinda, und Gustav Kivilo. „En internationell aktör från start – En studie om hur svenska e-handlare påverkar de internationella kunderna till köp“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35765.
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Syftet med denna uppsats är att undersöka hur svenska e-handlare bygger strategier för att nå den internationella kunden. Författarna finner ämnet viktigt att studera då det är brist på empiriskt forskning kring huruvida e-handlare integrerar strategier för kundbevarandet i deras affärsstrategi. Ett huvudproblem och tre delfrågor har formulerats, vilket kommer ligga till grund för uppsatsen och dess syfte. De teoretiska referensramar som använts i studien är: strategier för kundbeteende, kundrelationer samt uppfattade risker. Den metodologiska strategin som uppsatsen grundas i är en abduktiv forskningsansats tillsammans med en kvalitativ forskningsmetod i form av fallstudie på tre fallföretag: Gents, Skyltmax och Eton. I det empiriska kapitlet redogörs intervjupersonernas svar som sedan jämförs med teorin i analysen. Författarna påvisar i studiens slutsats att svenska e-handlare har goda kunskaper samt erfarenheter kring ämnet. Dock anser författarna att e-handelsföretagen bör arbeta mer med tydliga strategier kring hur de vill synas och vilken image de vill skapa genom sitt varumärke och sin identitet. Avslutningsvis redogör författarna sina rekommendationer, begränsningar, teoretiska bidrag samt de förslag författarna vill ge till framtida forskning.
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Kidane, Simret. „International plastics manufacturing companies’ response to covid-19 in terms of changes in strategy and sourcing“. Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45959.
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The purpose of this thesis is to study how international Swedish plastics manufacturing companies have responded to covid-19 in terms of changes regarding corporate and business unit strategy and global sourcing. As research type a case study consisting of three case companies was applied. Mainly qualitative data using interviews were collected. The conclusions are that a regionalisation of the location of business units of a corporate group and a regionalisation of corporate strategies may take place and that covid-19 may enhance the process of regionalisation of sourcing of the case companies, which may lead to somewhat safer deliveries from suppliers, but higher prices for the case companies. It is suggested that in times of crisis, two types of SWOT-analyses should be made. One SWOT-analysis should cover strategic issues and thus be part of a strategy formulation process and lead to contingency strategies. The second SWOT-analysis should cover global sourcing issues and lead to contingency plan from a sourcing perspective.Syftet med uppsatsen var att studera hur internationella svenska företag inom plastbranschen har svarat på covid-19, vad gäller förändring i företags- och affärsenhetsstrategi och globala inköp. Som forskningstyp valdes en fallstudie med tre fallföretag. Huvudsakligen kvalitativa data samlades in, genom intervjuer. Slutsatserna är att regionalisering avseende lokalisering av en koncerns affärsenheter och regionalisering av företagsstrategier kan ske och att covid-19 kan förstärka processen med regionalisering av fallföretagens inköp, vilket kan leda till något säkrare leveranser från leverantörer, men högre priser för fallföretagen. Det föreslås att det i kristider bör upprättas två typer av SWOT-analyser. En SWOT-analys bör avse strategiska frågor och vara del av strategiformuleringsprocess och leda till eventualitetsstrategier. Den andra SWOT-analysen bör avse globala inköpsfrågor och leda till en eventualitetsplan utifrån ett inköpsperspektiv.
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Andersson, Johan, und Oliver Lindqvist. „Corporate Social Responsibility (CSR) i en internationell kontext : En studie om svenska företag i Brasilien“. Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33012.
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Huvudsyftet med denna studie är att kartlägga huruvida svenska företag anpassar sina CSR-strategier i en internationell kontext. Studien har även ett delsyfte som ämnar att undersöka koordinationen mellan huvudkontor och dotterbolag samt vilka anledningar som ligger bakom vald strategi. Studien har utförts i form av en fallstudie bestående av en metodtriangulering. Trianguleringen består av kvantitativa innehållsanalyser och kvalitativa semistrukturerade intervjuer. De resultat som frambringats visar att en majoritet av de svenska företagen i studien använder en global CSR-strategi. Dessutom skiljer sig koordinationen, som förväntat, mellan företag som använder en anpassad strategi jämfört med de som använder en global strategi. Slutligen uppvisas delade meningar rörande kulturens inflytande vid val av CSR-strategi.The main purpose with this study is to map whether Swedish companies adapt their CSR strategies in an international context. The purpose is also to examine the coordination between headquarters and subsidiaries and also about the reasons behind the chosen strategy. The study has been carried out through a case study consisting of a triangulation of methods. The triangulation consists of quantitative content analyses and qualitative semi-structured interviews. The findings show that a majority of the Swedish companies in the study uses a global CSR strategy. Additionally, the coordination used by companies with an adaptation strategy differ from the ones used by companies with a global strategy, as expected. Finally, the findings show split opinions considering the influence of culture while choosing CSR strategy.
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ROUX, PAUL. „International Business Expansion : A guide to decision-making for greenfield expansions“. Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-301274.
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Globalization has gradually increased exchanges and connections between countries. For companies, globalization entails enhanced opportunity. They embrace a broader set of business possibilities, and leverage resources in foreign countries, by growing their business abroad. The process of organic growth via the creation of a greenfield subsidiary will be studied in this paper. Such expansion can be challenging due to the number of unknown parameters involved, making greenfield expansions a risky investment. To manage risks and to increase the chances ofsuccess, firms have to analyze a diverse set of factors. The purpose of this study is to generate a framework facilitating well-informed decisions about opportunities and uncertainties in order to manage international expansion. Specifically, the study aims to answer the following question: What are the key factors to consider for a French firm seeking to open a subsidiary company in a Schengen-member country? The thesis focuses on finding patterns among companies that have successfully realized an international expansion, as to define the main criteria to reduce uncertainties. A qualitative study was used to get firsthand insights. The investigated companies come from different industries toget as much details as possible and to be able to define a general pattern to improve their decision making. The framework provided in the thesis lists key factors to consider for international business expansion. In addition, these criteria were mapped regarding the level of uncertainty they create and the level of control the company has over them, as a way to prioritize them. The framework is not a “fit-all” solution, but a tool for navigating critical decisions in the context of international greenfield investment.Globaliseringen har gradvis ökat utbytet och förbindelserna mellan länder. För företag innebär detta en möjlighet att utveckla sin verksamhet utomlands, utnyttja nya möjligheter och utnyttja resurser i utlandet. I denna uppsats studeras organisk tillväxt via skapandet av ett greenfielddotterbolag utomlands. En sådan nyetablering kan vara utmanande på grund av att det stora antalet okända parametrar och det kan vara en riskfylld investering. För att lyckas och hantera förlängningen måste företagen slå upp och analysera en mängd olika variabler. Syftet med denna studie är att hitta och analysera de viktigaste utvärderingskriterierna som används i samband med greenfield-investeringar i ett främmande land. Mer specifikt syftar uppsatsen till att besvara följande fråga: Vilka är de viktigaste faktorerna att tänka på för ett franskt företag som vill öppna ett dotterbolag i ett Schengen medlemsland? Analysen kommer att resultera i ett ramverk till stöd för välinformerade beslut om möjligheter och osäkerheter för att hantera internationell expansion. Uppsatsen fokuserar på att kartlägga erfarenheter hos företag som framgångsrikt har genomfört en internationell expansion för att definiera de viktigaste kriterierna för att hantera osäkerheten kring denna typ av beslut. En kvalitativ studie användes för att få förstahands insikter. De undersökta företagen kommer från olika branscher för att få så mycket information som möjligt och för att kunna definiera ett allmänt mönster för att förbättra sitt beslutsfattande. I denna uppsats identifieras en uppsättning nyckelfaktorer att ta i beaktande vid internationell expansion. Dessutom analyseras dessa faktorer i termer av vilken osäkerhetsnivå de skapar och i vilken grad företaget har möjlighet att påverka dem. Denna analys mynnar ut i en prioritering avfaktorer att hantera vid expansion. Ramverket erbjuder inga lösningar för alla tänkbara tillfällen,men det ger en användbar översikt över framgångsfaktorer vid internationella greenfieldinvesteringar.
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Cederborg, Patric, und Viktor Olsson. „Det finns två sidor av samma mynt : Hur den svenska valutakursen påverkar små- och medelstora tillverkningsföretags internationella konkurrenskraft“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27401.
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Syftet med denna uppsats är att studera hur svenska små- och medelstora tillverkningsföretag eventuellt påverkas i tider då den svenska valutakursen fluktuerar och förstärks kraftigt. Vidare har målet med uppsatsen varit att studera om, och i så fall hur dessa företags internationella konkurrenskraft och strategier påverkats som en effekt av den svenska valutakursens fluktuationer. Den teoretiska referensramen inkluderar huvudsakligen teorier som behandlar företags strategi och internationella konkurrenskraft. Dessa teorier har vi använt med målet att studera och förklara hur företag hanterar den svenska valutakursens fluktuationer för att bibehålla sin internationella konkurrenskraft. Vidare så har vi försökt finna samband mellan hur dessa förändrats under tid inom företaget och om utvecklingen kan förklaras med utvecklingen av den svenska valutakursen som påverkande faktor. Uppsatsens metodologiska referensram grundar sig i en kvalitativ forskningsmetod samt med en deduktiv ansats, för att på det mest lämpliga vis besvara uppsatsen huvudproblem. För att få djupare inblick i ämnet har vi använt oss utav en fallstudie som forskningsstrategi där vi undersökt 5 stycken fallföretag i Kalmar län. Uppsatsens slutsats påvisar att de studerade fallföretagen uppvisar en samlad bild där det hanterar den svenska valutakursens förändringar på ett förhållandevis bra sätt. Fallföretagen hanterar den svenska valutakursens fluktuationer genom en väl definierade positionering som är en stark bidragande faktor till internationell konkurrenskraft.
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Hubačka, Miroslav. „Strategická analýza společnosti Zepter International s.r.o“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11124.
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The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.
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Novotný, Jiří. „Fundraisning Strategy in a Nonprofit Organization“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71867.
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This thesis aims to map the history and development of fundraising in the world, particularly in the United States. It also describes the modern theoretical concepts, which are currently being used for the preparation and planning of fundraising strategy. The practical section consists of analysis of the Czech branch of the global organization Transparency International and the evaluation of its fundraising strategy with a focus on individual and corporate donors.
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Almström, Knut Albin Pär. „The 'Strategic Actor' and Public Security Strategy : A theoretically explorative study of how the concept of strategic actor can be developed, to increase understanding of states' and intergovernmental organizations' strategic reasoning“. Thesis, Försvarshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-5430.
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With the aim of contributing one aspect to the international relations enterprise of understanding the grounds for security policy action, this essay makes a theoretical exploration of the basis for security strategy-making on the political level, with the aid of a multidisciplinary framework for analysis (combining research on strategy, narratives and role theory). Developing the concept of strategic actor by assessing its constitution through aspects of strategic theory (e.g. theories of action), role enactment, and strategic narratives, enables the study to construct an analytical tool which can be utilized to assess the strategic reasoning of actors within international relations. This analytical tool is tested for relevance by being employed to empirically analyse public security strategies of states and intergovernmental organizations as presumed strategic actors. Empirical analysis guided by the framework for analysis is conducted vis-à-vis a selection of security strategies (a.k.a. strategic concepts) between 2000 and 2010, of state-actors: the Russian Federation, the United States, the United Kingdom, and IGO-actors: the European Union and NATO. The essay increases the understanding of strategic actors’ strategy-making in general and security strategy-making in particular. The findings augment the understanding of the complex choices facing political units if they aim to credibly cast themselves as a strategic actor – at least regarding the aspect of reasoning strategically – as well as shedding some more light on the particular policy material that security strategies represents.
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Arvnäs, Julia, und Sofia Svensson. „Outdoorbranschen - den jordnära vägen till internationell verksamhet : En studie om internationella marknadsval“. Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167508.
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Bakgrund Intresset för friluftsliv ökar markant inom Sverige. Det finns en enorm efterfrågan på svenska outdoorprodukter som är kända för sin kvalitet, design och funktionalitet -de har ett mycket gott rykte utomlands. Internationalisering blir en allt större del i outdoorföretagens verksamheter. Trots att valet av internationell marknad är ett av de mest centrala beslutenhar det gjorts förhållandevis lite forskning på området. Det är därför av betydelse att genomföra en studie med kvalitativ metodologi som på ett djupare och mer ingående sätt förklarar de svenska outdoorföretagens strategi vid internationella marknadsval. Vilken blir nästa marknad att träda in på och varför? Syfte Syftet med denna studie är att bidra med ökad förståelse för hur svenska outdoorföretag väljer internationella marknader. Metod Denna studie är en kvalitativ flerfallsstudie där sex svenska outdoorföretag har studerats. Vidare har insamlingen av empirin genomförts med hjälp av semistrukturerade intervjuer. Studien vidtar ett hermeneutiskt perspektiv med en abduktiv forskningsansats. Slutsats I slutsatsen kan det konstateras att de svenska outdoorföretagen väljer ny internationell marknad genom olika strategier. Beslutsfattandeprocessen skiljer sig något företagen emellan, en del tenderar att vara med rationella i sina beslut, medan andra företag fattar beslut grundat på intuition. Studien undersöker företagens ställningstagande till det psykiska avståndet, i form av geografiska-, kulturella-, ekonomiska-och institutionella skillnader, där företagen är eniga. Det geografiska och kulturella avståndet har knappt någon betydelse förvalet av marknad medan ekonomiska- och institutionella skillnader kan vara direkt avgörande. De centrala egenskaper som har identifierats för att kunna expandera till en ny marknad är att ha ett starkt varumärke, erfarenhet och mänskligt kapital. Genom att besvara studiens frågeställningar uppfyller studien syftet att bidra med ökad förståelse för hur svenska outdoorföretag väljer nya internationella marknader.BACKGROUND The interest in outdoor life is significantly growing in Sweden. There is a huge demand for Swedish outdoor products as they are known for their high quality, design and functionality - they have a very good reputation abroad. Internationalisation is becoming an increasingly important part of the companies’ operations. Although the international market selection is one of the most important decisions for them, little research has been done within this area. Therefore, it is important to conduct a qualitative study that explains the Swedish outdoor companies’ strategy in international market selection, in a deeper and more detailed perspective. Which market will be the next one to enter – and why? AIM The aim of this study is to contribute to an increased understanding of how Swedish outdoor companies select new international markets. METHODOLOGY This study is a qualitative case study in which six Swedish outdoor companies have been studied. Furthermore, the collection of the empirical data was conducted through semi-structured interviews. The study takes a hermeneutic perspective with an abductive research approach. CONCLUSION In the conclusion it can be stated that Swedish outdoor companies choose new international markets in different ways. The decision-making process differs between the studied companies. Some tend to be more rational in their decisions, while others make decisions based on intuition. The study examines the companies’ attitude to the psychic distance, in terms of geographical, cultural, economic and institutional differences, where the companies are agreed. The geographical and cultural distance has barely any meaning for the choice of a new market, while economic and institutional differences can be decisive. The key characteristics that have been identified as crucial for the expansion into a new market, are a strong brand and brand equity, experience and human capital. By answering the research questions, the study fulfills the purpose of contributing to an increased understanding of how Swedish outdoor companies select new international markets
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Kaushal, Sidharth. „Reconceptualising strategic culture as a focal point : the impact of strategic culture on a nation's grand strategy“. Thesis, London School of Economics and Political Science (University of London), 2018. http://etheses.lse.ac.uk/3841/.
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This thesis proposes to remedy some of the theoretical lacunae surrounding the topic of strategic culture by reconceptualising it in a way that is compatible with existing expected utility models of executive choice. Current theorising regarding strategic culture has been paralysed by an ongoing debate between the first and third generations of strategic culture theorists and by the persistent inability of scholars to provide a predictive framework based on the concept - meaning that it is unable to operate as anything other than a residual variable. The hypothesis of this thesis is that conceptualising strategic culture using Thomas Schelling's concept of a focal point permits us to sidestep some of the theoretical debates that have divided rationalists and theorists of strategic culture by allowing culture to be grafted on to a rational actor model of executive choice in a way that is progressive rather than degenerative. In order to test this theory, the thesis develops and subsequently tests the idea of a liberal strategic culture, utilising both the congruence method and within case process tracing to demonstrate the external validity of the theory being developed. The cases chosen span American administrations from the Cold War to the contemporary era and demonstrate the utility of a re conceptualised model of strategic culture across a range of geopolitical and domestic contexts.
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Blackwell, Rodney D. (Rodney Dean). „Strategy, Structure, and Performance of U.S.-Based Multinational Organizations: A Fit Theory Study“. Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278252/.
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The research question addressed by the study asks, "Is international integration strategic and departmental structural fit a predictor of performance in U.S.-based, single-business multinational organizations?" The study is designed to extend existing research in international integration strategy, which is often called "global strategy," "globalization," or "internationalization" in the popular press and academic research literature.
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Silove, Nina. „Do great powers plan grand strategies? : the effects of strategic plans on the formation of grand strategy“. Thesis, University of Oxford, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.711731.
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Ahmadova, Elmira. „International Strategy of Baku Glass Company“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114370.
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This thesis provides the analysis of the glass production company BAKU GLASS LLC located in the Republic of Azerbaijan, and proposes a possible expansion strategy that will enhance its international presence abroad. More specifically, it has been demonstrated in the thesis that Georgian glass market has a certain potential taking into account its fast growing economic growth and other areas of the economy. For this purpose, a thorough analysis of the most important sectors that include environmental study of the glass industry in Georgia was carried out. As a result the joint venture with the local firm has been chosen as the most suitable mode of entry to this market. I consider my work to be very helpful in understanding all the necessary areas and fields in the glass industry as such. Moreover, I created and described international expansion proposal for Baku Glass based on the study of various literature related to the topic. To my mind the value added of my work is comprised from detailed analysis, knowledge and foremost the chance to see the company from inside, which is always the most important and valuable element.
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Holmgren, Kate, und Gustav Lindeborg. „Intresset för internationella fastighetsinvesteringar“. Thesis, KTH, Fastigheter och byggande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169064.
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Mahala, A. (Abinash). „Strategic management of sales as globalization increased:a study on global account management, strategy and drivers“. Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201702231231.
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Global Account Management (GAM) is a global strategic, relationship oriented and marketing management program. In today’s highly competitive business scenario GAM has become one of the most significant strategic alliance by many companies with their customers to have the competitive advantage over their counter-part. It is a systematically approached program specifically in sales for managing strategically important customers globally. It is an ongoing process since many years now for all the global companies even though the rate of success is not so fast. Globalization has got an important role here for GAM analysis where the supplier firm engages it-self in standardizing marketing programs. It coordinates worldwide activities and integrates competitive moves across country markets. Hence Shi et al. (2010: 626) suggests firms can increase the use of GAM strategies when faced with increasing globalization. This report reviews the scientific literature and empirical studies of many past researchers on GAM analysis, its drivers and strategy and concludes the importance of GAM for all global companies. The objective of the study was to understand how global account management and strategy helps in managing global customers. It is a case study. The research problem was approached with a careful research design, which consists of a theoretical part and an empirical part. The theoretical part of the study defines and clarifies the GAM analysis where an integrative theoretical model is drawn to describe GAM relationship between a global account customer and a focal supplier. The empirical part will explore along with literature reviews and provide a quantitative analysis to the research study.
Through extensive literature reviews, case study and empirical interviews, the current study developed answers to the research question, “As globalization increasing, how global account management helps companies to manage customers globally?”
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Vaculíková, Michaela. „Marketingová strategie společnosti SAP“. Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71886.
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The thesis deals with marketing strategy of SAP, important software company in B2B market. Goal of this thesis is to use theoretical knowledge to describe and analyse marketing strategy of SAP and at the same time to analyse efectivity of database marketing team. Database marketing team is one of the most important things that lead to successful marketing strategy and this thesis will propose possible solutions to discovered shortcomings of this team. The thesis contains not only theoretical information about international marketing strategy but it shows real marketing strategy of SAP and its evaluation. It also describes and analyses meaning of the database marketing team and makes suggestions to improve its functioning.
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Hofmannová, Veronika. „Adaptace marketingové strategie společnosti Chipotle na českém trhu“. Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261788.
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This Diploma thesis deals with chain of fast food restaurants named Chipotle, which is predominantly known in the United States of America, and its potential entry into the Czech market. The thesis analyzes the marketing strategy of the company and applies its adaptation for the Czech market. The competitive advantage of the company is using local organic raw ingredients of high quality; therefore, the thesis examines the Czech people´s interest in Mexican cuisine as well as issues of sustainable development. The aim of the thesis is to analyze the marketing strategy of the chain of restaurants with Mexican fast food and subsequently to apply the adaptation of the marketing mix to the conditions at the Czech market.
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Rajdlová, Lucie. „Marketingová strategie GUARANT International“. Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136226.
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GUARANT International is a professional organizer of congress and conference services in the Czech Republic with more than 20 years experience in this field. The main aim of this thesis is to analyse the current marketing strategy of GUARANT International focused on marketing communication. Within that I will evaluate current marketing strategy focused on marketing communication and I will suggest appropriate solution leading to improvement. Another objective of this thesis is to monitor the Czech market in event organizing, to analyse the competitive environment in this field and evaluate the current position of the company at the Czech market. The thesis is divided into five chapters. The first two chapters are theoretical; third to fifth chapter is practical part of the thesis.
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Andersson, Rosalinn, und Sofie Gustavsson. „Med säljaren i huvudrollen : En studie om tjänsteföretags internationalisering samt internationella försäljning“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35718.
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Syftet med den här undersökningen är att studera, och identifiera tillvägagångssätt för tjänsteföretag att internationalisera sig samt sälja sina produkter. För att göra det, samt att kunna kartlägga ett eventuellt mönster är det väsentligt att öka förståelsen kring hur försäljningen av tjänsten går till samt hur säljaren hanterar de kulturella skillnader som uppstår vid internationalisering. Vi har valt en kvalitativ metod, med en deduktiv ansats för undersökningen där utgångspunkt finns i teori. Den teoretiska referensramen inkluderar välkända modeller som beskriver företags processer vid en internationalisering, samt teorier riktade mot tjänsteföretag, internationell försäljning, säljarens roll samt kultur och kommunikation. Därefter har vi i det empiriska materialet, redogjort för vad de fallföretag vi har arbetat med, i praktiken har hanterat dessa fenomen i deras internationaliseringsprocesser. I analysen har vi sedan ställt empirin mot teorin för att identifiera ett mönster rörande internationalisering samt internationell försäljning av tjänsteföretag. I slutsatsen har vi till sist haft möjlighet att presentera detta mönster för internationalisering av tjänsteföretag, där vi har konstaterat att processen är baserad på drivna individer på ledningsnivå som initierar internationaliseringen. Denna process är beroende av säljaren i företaget, som nätverkar, bygger relationer samt kommunicerar ut nyttan med de immateriella produkterna. Genom bland annat research ökar denne sin befintliga kunskap för att möta kulturella skillnader och därmed skapa förtroende hos kunderna för att till sist sälja den immateriella produkten genom ett löfte där kundens förväntningar läggs på en realistisk nivå.The purpose of this thesis is to study and identify approaches for service companies to internationalize and sell their products. In order to do so, and to identify possible patterns, it is important to increase our understanding of how sales of the services is done, and how the sales person manages the cultural differences that arise in internationalization. Our methodology is a qualitative study with a deductive approach. The theoretical framework includes well known models describing the process of internationalization of firms, also theories concerning service firms, international sales, the sales person’s role, and culture and communication are included. The empirical chapter which follows, contains a review for our case companies, and how they have handled their internationalization and international sales. Next, we have compared empirical data to theory in an analysis to identify an outcome regarding internationalization and international sales of services. Finally in our conclusion, we have been able to present a pattern of the internationalization process of service firms, whereas the process is initiated mainly by driven individuals on a leading position. The process is dependent on the firm’s salesmen who network, build strong relationships, and communicate the benefits with the immateriell products. By inter alia, research they can increase their already existing knowledge in order to meet cutural differences and thereby be trustworthy for the customer. Thereafter the salesmen are able to sell the service by a promise where the customers expectations is placed on a realistic level.
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Lake, Jordan. „International development -- A look at the future. New challenges for well established companies“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72770.
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My paper tries to cover as many fields of internationalization as possible. It is a look at the very actual situation after the financial crisis but also comes with some predictions about the close future. Public and worldwide organizations such as WTO are a critical point in my analysis, as well as country penetration strategies. My objective was to determine where globalization has leaded us, in which direction and more importantly in which countries. Also, it is explained how complex can be a multinational in different countries and the important aspects of control in between subsidiaries. Not to be forgotten, the most recent kinds of investments and revamped international strategies
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Višňovská, Lenka. „Komunikačná stratégia spoločnosti Guarant International spol. s r.o“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16461.
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The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.
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Liu, Tan-Ya. „International Brand Management of Taiwanese Companies“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10802.
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Nowadays business environment becomes more and more competitive; companies are forced to enhance their position through strengthening of their marketing strategies and brand management. To build a brand and to develop brand management is a huge challenge for Taiwanese original design manufacturers (ODMs) or original equipment manufacturers (OEMs) as they focus more on contract manufacturing. The thesis identifies main strength and weakness of Taiwanese original design manufacturers (ODMs) or original equipment manufacturers (OEMs). Moreover, the study focus on the path and development of Taiwanese notebook and PC manufacturers Acer and ASUS and how they can enhance their position in the competitive business world by adopting brand management.
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Pohanková, Petra. „Mezinárodní marketingová strategie“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18284.
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The aim of the thesis is to analyse selected important issues caused by expansion of Internet during past years and its implications in increased usage by companies. The goal is to describe possible framework for performing sufficient analysis of the company and to define and create international marketing strategy using concrete example of company from the pet industry.
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Parkinson, Neil. „Navigating Stremes. Conceptualising, Activating, and Legitimising Strategic Change within BBC International News“. Thesis, University of Bradford, 2014. http://hdl.handle.net/10454/7230.
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This thesis considers strategic change from the novel perspective of a manager practically ‘activating’ it within a complex organisation. It involved 18 months of action research and participant observation within BBC Global News, where joint processes were developed across two converging businesses. A journal was maintained of meetings and events, access was granted to internal documentation, and 12 interviews were conducted. One contribution of this thesis is a new conceptualisation of the developing elements of organisational strategic posture and related environmental events as ‘stremes’: strategic memes representing relevant subsystems, ideas, and subcultures. The posture is depicted as a construction of multiple voices, often combining, sometimes clashing, as ideas compete for legitimacy. This allows the practitioner outlook to be presented through three linked perspectives. A ‘process’ approach maps the unfolding streme system; a ‘people’ approach considers the building of consensus to legitimise stremes; and a ‘practice’ approach considers the efficacy of action research in helping to craft change. It is found that not only do the actions of people shape the streme network; the complex, interdependent network also partially shapes their actions. This research builds on previous work on strategic change, but provides new narrative insight from a practitioner’s outlook. It also created ‘practical knowledge’, since many outputs of the process were implemented within the BBC, and may have relevance elsewhere.
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Mamonienė, Inga. „Odontologinės įrangos gamybos įmonės tarptautinio marketingo strategijos formavimas“. Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060607_163336-87951.
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In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing strategies formation have been analyzed and systemized. Analysis of environments from the point of production enterprises was done, penetration to the international markets strategies and singularity of strategies formation in the production enterprises were analysed. There were presented the singularities of the activity of the researched enterprise, also analysis of Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E.Navickas enterprise “Medica”. There was done a research of survey of Russian trading companies which have influence for odontological equipment production enterprise’s international marketing strategy formation. Before author’s formulated hypothesis that Lithuania’s odontological equipment’s demand in Russia depends on trading companies which are in the market was proved.
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Folmerz, Nicklas. „Jakten på den fullständiga strategin : Ett analytiskt ramverk för vad som bör vara utmärkande för en fullständig strategi vid internationella insatser“. Thesis, Försvarshögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-4685.
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Historien visar att en avsaknad av en ledande idé kan få förödande konsekvenser. Det är svårt att jämföra dagens Sverige med de krigförande nationerna under andra världskriget, samt de förödande effekterna som en avsaknad av en strategi medförde räknat i förstörelse, död och lidande. Detta väcker frågan om Sverige har en utvecklad strategi för sitt internationella engagemang i allmänhet, och vid internationella insatser där det militära maktmedlet används i synnerhet. För Försvarsmakten kan det finnas ett mervärde med en övergripande strategi, en så kallad fullständig strategi. Denna strategi skapas av regering och riksdag, och syftar till att koordinera statens resurser inom flera politikområden med målsättningen att nå ett bättre samordnat resultat. Syftet med uppsatsen är att ta fram ett analytiskt ramverk med indikatorer som kan nyttjas till att identifiera vad som bör vara utmärkande för en fullständig strategi i samband med Sveriges internationella insatser. Uppsatsens resultat visar att indikatorer för att kunna identifiera vad som är utmärkande för en fullständig strategi är samordning/samverkan, ledning/styrning, målformulering, resurs och synergi, givet uppsatsens avgränsningar till det så kallade övergripande strategiska sammanhanget. Resultatet visar även att Sverige har en fullständig strategi med insatsen i Afghanistan.
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Brenner, Sebastian Andreas. „Diagnosis of the Strategic Position of Kanndas S.A. de C.V., a Company in the Renewable Energy Sector, and Development of its Communication Strategy“. Thesis, Universidad de las Américas Puebla, 2013. http://catarina.udlap.mx/u_dl_a/tales/documentos/bce/brenner_sa/.
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Kanndas S.A. de C.V. is a company operating in the renewable energy market in
Puebla, Mexico, for which a communication strategy has been developed. The main
challenges for the company are to be found, on one hand, within its own potential
market, as there is a lack of knowledge about the photovoltaic technology as well as a
restrained attitude towards mid- to long-term investments. On the other hand, Kanndas´
main competitor is the Mexican tariff system itself, which unsustainably subsidizes
electricity tariffs as well as the lack of governmental promotion of renewable energy
investments in general. In order to increase the efficiency of Kanndas´ communicational
efforts, an integrated promotional campaign, mainly based on direct marketing efforts,
reinforcing word-of-mouth publicity among (potential) customers, combined with
targeted public relations activities has been developed. The objectives of the
promotional campaign are, in a first stage, to create conviction about the
investment/technology among carefully selected decisions makers of specific niche
markets. The second stage of the campaign tries to move those persons to a final
investment decision. The selling premise of the campaign is Kanndas´ price
competitiveness, its main competitive edge. The communication strategy of the
campaign is mainly supported by event concepts.
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LORRE, NAWFAL SAKINA. „La strategie internationale des banques francaises“. Paris 2, 1992. http://www.theses.fr/1992PA020061.
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La strategie internationale des banques francaises la strategie internationale des banques a travers l'analyse de celle des banques francaises, a ete apprehendee d'un point de vue theorique et empirique. De telles approches ont montre l'importance de l'evolution de l'environnement bancaire. La dereglementation et le progres technologique y occupent une place preponderante. La theorie de la firme bancaire a evolue au gre du role de la banque au sein de l'economie. En outre. La banque devient une firme de moins en moins specifique, puisqu'elle opere sur un marche national et international de plus en plus concurrentiel. Des lors, la mise en place d'une strategie s'impose. A cet egard, la strategie bancaire peut etre apprehendee d'une maniere globale, d'une part a partir du type de modele retenu : banque universelle ou banque specialisee, les criteres de competitivite pour chaque type de banques etant different et, d'autre part, d'une maniere plus fine en transposant les strategies de la firme industrielle a la firme bancaire. Dans tous les cas, la strategie doit etre a la fois competitive puisque l'environnement l'exige et s'appuyant sur les avantages comparatifs acquis sur le plan domestique. La relation clientele y occupe une place importante. La transposition d'outils d'analyse de la firme industrielle a ete au centre de la demarche poursuivie. La theorie de la delocalisation de la firme en est l'illustration. En meme temps, le recours a la theorie de la banque internationale et l'analyse de la concurrence a complete une telle approche si la specificite de la firme bancaire n'est pas retenue par rapport a l'evolution de son ro
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Sowell, Patrick Wm. „Maintaining US Preeminence in a Hazardous Commons: Developing National Security Space Strategy to Address the Strategic Environment“. Miami University Honors Theses / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1304110944.
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Flejzor, Lauren. „Explaining strategic change in international organisations“. Thesis, London School of Economics and Political Science (University of London), 2006. http://etheses.lse.ac.uk/1913/.
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This thesis explains the processes and varying outputs of international organisational change. Specifically, it examines how and why strategic change in international organisations varies across one global thematic area: forests. Three types of change - punctuated, incremental and regressive - resulted in a number of international organisations from May 1994-May 2005. Change processes in the forest arena are particularly complex and political, and provide for highly variable planning approaches. Yet, little is known about the way in which strategic change processes occurred in these organisations and why particular types of change ensued. This research expands theories of organisational change and closes gaps in empirical research about strategic processes in international organisations. Specifically, it challenges Baumgartner and Jones' (2002) use of the punctuated equilibrium view of politics and expands Sastry's (1997) theory of punctuated organisational change. The empirical work centres around two research questions: How and why do strategic change processes occur in international organisations. What affects each output of the process. A qualitative, comparative case study methodology was used to capture the dynamic and complex strategic change processes in four organisations, the: UN Forum on Forests; International Tropical Timber Organization; World Bank; and Food and Agriculture Organization. The empirical data is explained using insights from system dynamics, especially causal loop diagrams, to show the dominant effects of negative and positive feedback on strategic change outputs. The comparative research explains why different strategic change processes can, but rarely do, produce radical shifts in change outputs. The research concludes that radical strategic change occurred in organisations where clear qualitative and quantitative assessments of performance and process innovation were strongest. It reveals the need for 'loose' governance structures early in strategic processes, the importance of clear organisational performance criteria and the key role of powerful institutions in supporting change initiatives. It proposes a model of strategic change in international organisations and suggests future areas of research.
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Kwok, Ki-wa Joyce, und 郭其華. „Hong Kong international telecommunications: strategic issues“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B3126802X.
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Kwok, Ki-wa Joyce. „Hong Kong international telecommunications : strategic issues /“. Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883727X.
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Klímová, Eva. „Návrh strategie rozšíření produktu Kofola na rakouský trh“. Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74704.
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The first part of the thesis describes the theories of international marketing. The second part deals with analysis of the company and brand Kofola at the Czech market, and summarizes the basic specifics of the company's expansion to Slovakia, Poland, Hungary and Russia. The final part is devoted to analysis of Austrian soft-drinks market and drafts a strategy for Kofola there.
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Pichler, Pavel. „Značková strategie v mezinárodním marketingu“. Doctoral thesis, Vysoká škola ekonomická v Praze, 2005. http://www.nusl.cz/ntk/nusl-77053.
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Brand strategy is one of the key factors influencing the companies' success on the domestic as well as international markets. Brand is a fenomenon, which all consumers, suppliers and companies encounter on daily basis and therefore this topic deserves a proper attention. The main objective of this doctoral thesis is to present a comprehensive overview of the brand strategy in international marketing. There is an intention to provide a definition of brand (trademark) and describe the importance of a brand and make a summary of theoretical and practical knowledge about brands and brand strategy in relation to international marketing and analyze various apects, which represent partial objectives if this thesis. The first part of the thesis provides the definition of a brand, both in the business and the legal sence, and describes the importance of a brand in marketing management; it is emphasized, that the importance goes beyond the 4 P's in the marketing tactics, but it is an integral part of the company's strategy and a centre of interest of the highest management, since the value of the brand often exceeds the value of company's tangible assets. The thesis also proves the increasing importance of a brand from the supply point of view during the single development phases of the marketing concepts. The second part is focused on the value of the brand and it's evaluation and brand equity. It is explained, that a single definition of brand equity doesn't exist and various approaches to this topic are provided. An absolute brand value also doesn't exist, because the value is based upon an estimation of future revenues and profits determined by many factors. The Winning brands methodology from AC Nielsen is introduced as a practical example of a brand equity study. The world's most valuable brands are presented according to Interbrands and MillwardBrown, and it is shown, that the Best Global Brands index (i.e. Top 100 brands according to Interbrands) consistently outperformed the average market's performance given by MSCI and S&P indices; the most successful brands become even more successful. The opinion on transitive economies and the Czech republic from the brands' development point of view is provided, including the available ranking. The third chapter concentrates on building and managing brands. The difference between a product and a brand is provided and put into the context of the product policy as a part of the marketing mix. The link with the brand equity is shown in the sence, that various components of the brand equity represent important areas, where it is necessary to put attention and resources behind in order to build a strong brand. The importance of functional attributes, emotional attributes and attribute of self-expression is highlighted as well as the relation between the brand and the price. Basic objectives when building a brand are reflected in the consumer funnel, which consists of brand awareness, image, trial and loyalty. On the other hand the brand funnel provides a ladder, based on which the level of communication strategy is identified (product attributes, benefits, values, brand essence). Further text concentrates on strategic brand management including various aspects of marketing budget for the brand, internal evaluation of brand achievements compared to pre-defined objectives and institutional aspects of the brand building; different approach of sales and marketing is described, and description of the brand management, marketing management, category management and sales management are provided in detail and key performance indicators are shown in detail from practical point of view. Substantial part is devoted to private labels, which is a segment showing fast growth. Confirmation of one of the hypotheses brings a clear answer, that private labels are not only a tool for price competition, but fulfill also other tasks, like the extension of the consumers' choice, building new categories, providing a promise to consumers supported by the reatiler's reputation etc. In the following part there were identified trends, which can be expected in relation to brand strategy: polarization of brands, further strengthening of strong manufacturers' brands and corporate brands, a trend towards imaginative and creative communication of brands, development towards global brands, rationalization of brands' portfolio, re-branding, growth of private labels, co-branding and prioritization in brand management. In the fifth chapter theoretical approach was applied on the exaples of selected brands, which I worked with in my previous career. Many aspects of the international brand strategy are demonstrated on three brands: Becherovka as a large domestic brand dstributed also on international markets; Red Bull as a relatively young brand, which managed to become a global brand, including the distribution on the Czech market, where I actively participated in the launch; and Seven Crown as one of the world's largest alcohol brands, but which appears rather as a regional brand and a successful adaptation to the local Czech market conditions is shown. I amconvinced, that the main objective of this doctoral thesis, i.e. to present a comprehensive overview of the brand strategy in international marketing, as well as the partial objectives and the pedagogical objective were fulfilled.
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Doan, Ngoc Han. „Vstup značky MIssha na český trh a její marketingová strategie“. Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201088.
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The aim of this work is to describe the entry of the brand Missha to the Czech market and to analyze its marketing strategy. Then to propose recommendations for possible changes in the use of marketing communication tools to enhance observed indicators of the company's strategy. For the creation of the theoretical part the methods of literature search and compilation are used. Available secondary data are used to obtain data for analysis, also analysis of MML-TGI data are used for this thesis and qualitative research such as personal interviews with Missha customers.
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Mezgebu, Deborah. „Kvalitativ studie: svenska pensionsinstitut : Internationell investeringsstrategi mot fastigheter“. Thesis, KTH, Fastigheter och byggande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213131.
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Det finns det goda argument för internationell portföljdiversifiering: marknader rör sig inte synkroniserat och genom att exponera mot olika marknader minskar den totala risken i portföljen. Mogna kapitalmarknader, där stora institutionella investerare har ett strukturellt överutbud av kapital, kan välja att förflytta en del kapitalöverskottet utomlands. Genom att flytta kapital till andra tillväxt- eller utvecklingsstäder, kan lika eller bättre avkastning erhållas samtidigt som risken i portföljen diversifieras. Internationell diversifiering medför även en del hinder och risker, men många av dessa har idag minskat i betydelse. En framgångsrik strategi syftar därför till att maximera fördelarna, samtidigt som man försöker undvika eventuella risker och hinder.I tidningen fastighetsvärden skrevs hösten 2016 att ”Svenska fastighetsbolag förvärvar utomlands i en takt som vi inte upplevt sedan i slutet av 1980-talet. Fastigheter för 250 miljarder i 25 länder kontrolleras av 40 svenska bolag”. Medan svenska pensionsinstitut direkt eller via dotterbolag eller delägda bolag redan är stora aktörer på den svenska fastighetsmarknaden, kan man i efterdyningen av finanskrisen 2008, se mer av diversifiering mot såväl den internationella fastighetsmarknaden. Uppsatsen tar upp frågor kring hur och om man idag gör fastighetsförvärv utomlands med mindre risk och vilka förutsättningarna är för att genomföra en sådan övergång. Resultatet av den kvalitativa studien har därefter berikat till svar för huvudsyftet med den här uppsatsen; att ta reda på orsaken till det växande intresset för internationell diversifiering bland svenska pensionsinstitutioner. Den växande internationella diversifiering, har visat att man hittat en gynnsam strategi för att överkomma många av de hinder och risker en sådan övergång medför. Varför man väljer att investera utomlands kan således förklaras i två steg: den underliggande anledningen och den underliggande orsaken. Anledningen är att man vill diversifiera den totala portföljrisken och finna en stabil långsiktig avkastning. Orsaken är att Sverige har haft en lång och god tillväxt som inte är säkrad för framtiden, att det råder stor konkurens på en liten marknad som Sverige och att pensionsinstituten har ett kapitalöverskott. Alternativet är därför att söka sig utomlands, och då Sverige redan genererar god avkastning, har det mer handlat om att diversifiera genom olika sektorer på liknande ekonomiskt stabila marknader. Det innebär marknader som Finland, Tyskland och England genom att ingå partnerskap med lokala managers, vilket i en sådan internationell övergång verkar riskminimerande.There are good arguments in favor of international portfolio diversification: markets do not move in a synchronized way and thus by exposing to different markets, the overall portfolio risk reduces. In mature capital markets where large institutional investors have a structural surplus of capital, one can choose to move a portion abroad. By moving part of the capital to other emerging or developed markets, equal or better returns can be earned while at the same time the risk in the portfolio is diversifies. However International diversification implies some obstacles and risks, though many of these have today diminished in importance. A successful strategy therefore aims to maximize the benefits while trying to avoid possible risks and obstacles. In autumn of 2016 the Swedish newspaper Fastighetsvärden published an article stating that "Swedish real estate companies acquire abroad in a way we have not experienced since the late 1980s; Real estate for a value of 250 billion is controlled by 40 Swedish companies in 25 countries". While Swedish intuitions direct or through subsidiaries or joint ventures are at present major players in the Swedish real estate market; in the aftermath of the 2008 financial crisis, one can see the reappearance of diversification towards the international real estate market. The thesis addresses questions concerning if and how to make real estate acquisition abroad with less risk and what the conditions are for implementing such a transition. The result of the qualitative study enriched the response to the main purpose of this essay; to validate the reason for the growing interest in international diversification among Swedish pension institutions. The increase in international diversification implies that a favorable strategy has been found to overcome many of the obstacles and risks entailed by such transition. Why one chooses to invest abroad can be explained in two steps: the underlying reason and the underlying cause. The reason is to diversify the overall portfolio risk and find a stable long-term return. However, the underlying cause for today’s investments are based on the good long-term growth Sweden has had, which is not secured for the future. Moreover there is capital surplus and big competition on a small market like Sweden. The alternative is therefore to go abroad, and as Sweden already generates good returns, it has been more about trying to diversify through different segments in similar economically stable markets. It means entering in markets such as Finland, Germany and England by joint ventures with local managers, which in such an international transition minimizes risk.
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Azam, Akbar <1974>. „Strategic decision making in international firms: effect of top management team internationalization on international strategic decision process“. Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/6886/.
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In this research project, I have integrated two research streams on international strategic decisions making in international firms: upper echelons or top management teams (TMT) internationalization research and international strategic decision making process research. Both research streams in international business literature have evolved independently, but there is a potential in combining these two streams of research. The first empirical paper “TMT internationalization and international strategic decision making process: a decision level analysis of rationality, speed, and performance” explores the influence of TMT internationalization on strategic decision rationality and speed and, subsequently, their effect on international strategic decision effectiveness (performance). The results show that the internationalization of TMT is positively related to decision effectiveness and this relationship is mediated by decision rationality while the hypotheses regarding the association between TMT internationalization and decision speed, and the mediating effect of speed were not supported. The second paper “TMT internationalization and international strategic decision rationality: the mediating role of international information” of my thesis is a simple but logical extension of first paper. The first paper showed that TMT Internationalization has a significant positive effect on international strategic decision rationality. The second paper explicitly showed that TMT internationalization affect on international strategic decision rationality comes from two sources: international experience (personal international knowledge and information) and international information collected from managerial international contacts. For this research project, I have collected data from international software firms in Pakistan. My research contributes to the literature on upper echelons theory and strategic decision making in context of international business and international firms by explicitly examining the link between TMT internationalization and characteristics of strategic decisions making process (i.e. rationality and speed) in international firms and their possible mediating effect on performance.
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Albino, pimentel Joao eduardo. „Three Essays on the Influence of Political Connections on Firms International Expansion Strategy“. Thesis, Université Paris-Saclay (ComUE), 2016. http://www.theses.fr/2016SACLH003/document.
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Cette thèse est composée de trois essais, chacun contribuant à mieux comprendre la façon dont différents types de relations politiques affectent les stratégies d'expansion internationale et la performance des entreprises. Le premier essai examine le rôle des relations politiques comme modérateur de la relation entre les attributs du pays hôte et le choix d’investir dans ce pays par des entreprises. Nous examinons le cas des premiers investissements dans les pays concernés par des entreprises du secteur manufacturier au cours de la période 2003-2010. Les autres essais examinent le rôle des relations politiques comme antécédents directs des décisions et des performances des stratégies d'expansion internationale des entreprises. Le deuxième essai étudie l’influence des différents types de relations politiques dans l’ampleur et le profil de risque des investissements internationaux des entreprises. Enfin, le troisième essai analyse le rôle des connexions politiques en tant que facteur explicatif de la capacité des entreprises à accélérer le financement et le développement de leurs projets. Les deux derniers essais sont testés sur une base de données originale recensant les relations politiques dont bénéficient les plus grandes entreprises françaises au cours de la période 2003-2012This dissertation is composed of the three essays, each contributing to address part of the puzzle regarding how different types of political connections affect firms’ international expansion strategies and performance. The first essay examines how political connections moderate the relationship between host country attributes and international strategy in a sample of greenfield investments in manufacturing during the 2003-2010 period. The second and third essays examine how political connections directly impact a firm’s international expansion strategies and performance. The second essay investigates the role of different types of political connections on a firm’s international investments amount and risk profile. Finally, the third essay analyzes the role of political connections as an explanatory factor of firms’ ability to accelerate the provision of funding and development of their project finance-based investments. Both the latter two essays rely on an original dataset on various political connections enjoyed by the largest French firms during the 2003-2012 period
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Spall, Nadja. „Internationale Markenpolitik : Definitionen, Grundlagen, Strategien /“. Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2914364&prov=M&dok_var=1&dok_ext=htm.
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Spall, Nadja. „Internationale Markenpolitik Definitionen, Grundlagen, Strategien“. Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2914364&prov=M&dok_var=1&dok_ext=htm.
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Steingruber, William G. (William George). „Strategic International Human Resource Management: an Analysis of the Relationship between International Strategic Positioning and the Degree of Integrated Strategic Human Resource Management“. Thesis, University of North Texas, 1996. https://digital.library.unt.edu/ark:/67531/metadc278946/.
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In Strategic International Human Resource Management (SIHRM), the human resource function is actively involved in the strategic activities of the firm. While the idea holds promise as a useful response to global competition, previous research has provided limited supporting empirical evidence. Specifically, few studies have sought to equate certain outcomes with the degree of SIHRM practiced across various types of international firms. By separating firms into categories such as multidomestic, global, and hybrid, and by classifying SIHRM according to the degree of integration with strategic planning, a clearer picture could emerge as to the relationship between firm and SIHRMtype. To that end, top strategic executives, such as CEOs, and top HRM executives from eighty four U.S. based firms were surveyed regarding their firm type, the degree of SIHRM practiced, and certain outcomes such as amount of expatriate training and expatriate failure. Additionally, financial results were obtained to determine performance of various firms. Results indicated that while many companies choose a highly integrated formof SIHRM, there is no significant relationship between firm type and SIHRMtype. Additionally, there was no association detected between SIHRMtype and expatriate training and expatriate failure. Finally, there was no significant difference infinancialperformance between firms with the most integrated type of SIHRMand firms with less integrated versions. Interestingly, the HRMprofessionals were more likely to equate their firms with the most integrated types of SIHRMthan were other managers. This may mean that the relationship between HRM and strategic planning is often one of perception. A model of the relationships between SIHRM, firm type, HRM activities, and outcomes is proposed, along with suggestions for future research and limitations of the study.
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Clare, Joseph Daniel. „Domestic institutions, strategic interests, and international conflict“. Texas A&M University, 2006. http://hdl.handle.net/1969.1/4866.
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This dissertation explores the interactive effects of domestic audience costs and
strategic interests on state behavior in international crises. I argue that the magnitude of a
leaderâÂÂs audience costs is influenced by the level of strategic interests, which leads to
several predictions of crisis behavior in terms of (1) decisions to issue threats, including
bluffs, (2) the credibility of these threats and the willingness of opponents to resist, and
(3) crisis outcomes, including war. In the theoretical chapters, a formal model of crisis
bargaining is stylized under conditions of complete and incomplete information. Based
on this model, several novel predictions are derived regarding crisis behavior. These
predictions are quantitatively tested through a series of monadic and dyadic probit and
multinomial logit models using a dataset of deterrence crises for the period 1895-1985.
The results lend strong validity to the approach advanced here that does not consider
endogenous and exogenous factors in isolation, but rather models their interplay to
predict the dynamics of crisis behavior.
With respect to dispute initiation, the results show that strategic interests have a
much stronger influence on authoritarian leadersâ willingness to initiate disputes than they do for democracies. Moreover, the formal stylization and empirical analyses show
that democracies can and do bluff, which is in contrast to the conventional expectations
from audience cost research. Relatedly, this study specifies if and when democratic
threats are credible and how the interplay between variable domestic costs and strategic
interests can lead to deterrence success, failure, or war. While there is little difference
between the credibility of democratic and authoritarian threats at the lower level of
interests, democratic threats become more credible and less likely to be resisted as the
interests at stake increase. As for crisis outcomes, among others, war is more likely
between opponents with vital interests involved; yet even here, the predictions are not
straightforward but rather the probability of war is increasing at a differential rate for
democratic and authoritarian initiators. Whereas the formal models in this study provide
the logical rationale for these and other expectations, the quantitative findings
demonstrate their empirical validity as well.
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Hnyková, Petra. „Marketingová strategie firmy GROUPE SEB“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11093.
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This thesis analyses marketing strategy of international company Groupe SEB that operates on the market of small domestic appliances and cookware. The company strategically manages portfolio of several international and regional brands. In my work I speak about the theoretical background of the international marketing principles and focus on the analysis of the marketing strategy of each brand with concrete examples and comparison.
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Šoltésová, Katarína. „Finančné nástroje podpory exportu v Českej republike a v Taliansku a ich komparácia“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76703.
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The state financial support of export is a part of the general economic policy of many countries. The thesis describes and compares systems of state financial support of export which are provided in the Czech republic and Italy, presented by specialized institutions (Česká exportní banka, Exportní garanční a pojišťovací společnost, Societa Italiana per le Imprese all' Estero, Istituto per i Servizi Assicurativi del Commercio Estero) and export strategies of both countries. Different aspects of comparison are the campaign and accessability of information, the institutional comparison and the pro-export strategies one. It is important to have well-structured and institutionally secured system of the state export support. The global crisis was an impulse for both countries to provide even more effective help to their international trade entrepreneurs.
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Drahota, Jiří. „Vstup české firmy na trh Spolkové republiky Německo prostřednictvím e-shopu“. Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197475.
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This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through e-shop. The second objective is to map the key aspects of the international expansion of the Czech company via e-shop concerning the environment in Germany.
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Zafari, Hesameddin. „Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies“. ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.
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A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 senior marketing managers of international oilfield service companies throughout the Middle East. Data analysis was composed of organizing data, becoming familiar with the data, putting data in nodes, giving proper codes, interpreting the data, and presenting the results, which led to 5 primary themes including customers, relationship, differentiation, services, and prices. To increase reliability and reduce bias, triangulation was achieved by combining, comparing, and contrasting companies' annual reports and website contents with participants' information. Identifying the right strategies that lead to higher profitability is crucial for international oilfield companies. Developing dynamic segmentation strategies, targeting new market players, differentiating via innovation, and promoting reliable relationships increase the likelihood of grasping new opportunities. This study's implications for positive social change include having more sustainable and profitable firms contributing to prosperity of local communities, which leads to healthier economies and more stable societies.
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Cheung, Cheung-ching Cherry. „Corporate strategies in international liner shipping /“. Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038924.
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Modesto, Robin M. „Strategic analysis of International Forest Products Limited /“. Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/3630.
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Grimal, Francis. „Threats of force : International Law and Strategy“. Thesis, University of Reading, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520114.
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