Dissertationen zum Thema „Intention for adoption“

The African continent continues to register an increase in the uptake of smartphones and other personal digital assistants, all of which are capable of making mobile payments. Consequently, mobile payment service providers continue to hold optimistic views about the future of mobile payments. Despite the proliferation of smartphone adoption in African countries, little is known about the factors that influence the adoption and continued use of the novel technology such as mobile payment services, particularly in developing countries such as South Africa. Although there are growing research streams in this regard, there have been conflicting reports, inconsistencies and contradictions in previous research findings that need to be explained. In particular, there is growing research examining factors that predict the adoption and continuance intention to use new technologies such as mobile payment services. These studies are predominantly Western-based. Not much research has been extended to the African continent to determine how generalisable the results are to a wider context. Due to cultural, social and economic differences, Western theories may not be equally applicable in developing countries. This calls for more research to validate and continuously update and streamline Western theories in developing countries. The primary purpose of this study is to determine the predictors of the adoption and continuance intention to use mobile payment services. The study uses a three-step approach. First, the study tests the ability of the modified technology readiness index (TRI) to predict adoption, and also tests the moderating effect of gender on the predictors of the adoption of mobile payment services. Second, the study tests the applicability and ability of the extended expectation-confirmation model, in the context of information technology (E-ECM-IT), to predict continuance intention to use mobile payment services. The moderating effect of gender on the predictors of continuance intention is also examined. After the validation of the two models, a synthesised model of the TRI and the E-ECM-IT is proposed to predict both adoption and continuance intention in a single study – a novel perspective not covered in depth thus far in existing research. Data were collected from a convenience sample by using an online South African consumer panel of an international research firm that was contracted to collect data for analysis. A total of 416 respondents were sampled, comprising consumers aged 18 years and older who owned a credit card and who had downloaded a mobile payment application (‘app’) at the time of the survey. The sampling units were taken from all nine provinces of South Africa. A self-administered online questionnaire with seven-point Likert scales was used to obtain information pertaining to their adoption and continuance intention to use mobile payment services. First, the study used multiple regression analysis to test the hypotheses set to measure adoption of mobile payment services, grounded in the modified TRI, and to examine the moderating effect of gender on the predictors. Second, a partial least squares-structural equation modelling (PLS-SEM) approach was employed to predict continuance intention, in which the moderating effect of gender was also examined. Third, a structural equation modelling (SEM) was employed to validate the proposed integrated model, measuring both adoption and continuance intention. This study found the main adoption drivers to be convenience and compatibility. The key barriers to adoption include insecurity, perceived cost, and perceived risk. Contrary to previous reports, this study found that optimism, innovativeness and discomfort are not significant predictors of the adoption of mobile payment services. The results of the regression analysis show that the drivers of mobile payment services are more important to consumers than inhibitors in influencing adoption. It is therefore recommended that service providers focus more on the convenience and compatibility of mobile payments to enhance adoption levels. Of the eight predictors tested in this study, the results reveal that gender only moderates the effect of convenience on the adoption of mobile payment services. With regard to continuance intention, the majority of the hypothesised paths were confirmed except one: the relationship between perceived ease of use and continuance intention. Although not expected in this study, this result corroborates findings of other previous studies in the literature that suggest that the impact of ease of use on continuance intention to use any new technology is lessened as users gain more experience in using that technology. The results suggest that the expectation confirmation model in the context of information technology (ECM-IT) could be an alternative model to the E-ECM-IT to predict continuance. This is because the ECM-IT does not include perceived ease of use as a post-adoption antecedent to predict continuance intention. Thus, the results underscore the importance of re-testing and validating Western models in the African context. Satisfaction remains the most significant predictor of continuance intention. Therefore, service providers must focus more on customer satisfaction by avoiding transaction and billing errors or security breaches, among other factors, to enhance continued use. The moderating effect of gender on predictors of continuance intention was also examined, and results show that gender does not play a significant moderating role.
Thesis (PhD)--University of Pretoria, 2018.
Marketing Management
PhD
Unrestricted

IoT is a technology where different devices are equipped with internet connection which makes it possible to control them and exchange data over internet. IoT can be thought of as an umbrella term covering a broad and ever-growing range of services and technologies. One of the segments within IoT is the smart home ecosystem. The tremendous development the last decade within smartphones, wearable devices and broadband has created new ways to connect individual devices in the home (Qasim and Abu-Shanab, 2016; Jeong et al, 2016; Wilson et al, 2017; Hubert et al, 2017). This creates a synergy effect; by connecting multiple devices to a system new value is created. Energy, home controls, security, communication and entertainment services are all included in the smart home (Miller, 2015; Wilson et al, 2017). Even though the concept of smart homes has a large potential it seems like it has not reached its full potential and the diffusion of the innovation among the consumers is still at an early stage (Balta-Ozkan et.al, 2013; Yang et.al 2017). So far, many studies have been performed on the technical aspects of IoT and smart home ecosystems but less attention has been paid on the consumer point of view and what determinants that play a role in the intention to adopt the technology (Yang, Lee, and Zo. 2017). In addition, previous studies have mainly focused of one single device and has not considered the entire ecosystem (Yang, Lee, and Zo. 2017). Therefore, the purpose with this thesis is to study what are the key determinants for the intention to adopt smart homes from an ecosystem point of view. To fulfill the purpose known theoretical models regarding intention to adopt technology have been used to develop a research model. The basis to establish the research model has been the theory of innovation adoption, TRA, TPB, TAM, VAM and UTAUT. Based on the literature four determinants were selected to be included in the model; these were cost, perceived ease of use, perceived usefulness and individualization. The first three are all included in the mentioned theoretical models and have previously been proven to be important for intention to adopt. The last one, individualization is derived from the field of product differentiation. In the literature it is mentioned that the possibility to refine, adjust and modify may be crucial for the user (Dodgson et.al. 2008). With this background it was interested to include individualization as a determinant in the research model and study how it impacts intention to adopt. In addition to the determinants one moderator was included; the composition of the household. In order to collect the empirical data a survey was conducted using the snowball sampling approach via Facebook and LinkedIn. The survey consisted of two sections where the first section aimed to collect background information about the respondent and the second section consisted of questions regarding the determinants. In the second section the respondents were asked to respond according to a 5-point Likert scale. The used questions in the survey was predefined in the literature. Study results show that consumers’ use intention is shaped by individualization, perceived usefulness and perceived ease of use. Cost was found not to be statistically significant. Neither was the composition of the household.

Title:                     Factors of online movie services that influence the intention of Swedish people to adopt it. Background:      Currently there are very few providers of online movie services.  There are no established or well known companies that provide such a service in Sweden.  One thought is that this may be a reason why the illegal download and piracy industry is still rife in Sweden.  With this in mind, it is the authors’ aim to discover what factors influence the intention of Swedish people to adopt an online movie service.    Theory:                The conceptual framework used in this report is based on the Theory of Planned Behavior. After a critical literature review, this theory was adapted and other variables were added in order to create the most suitable conceptual framework for this research. Method:             This descriptive research was done with quantitative approach. The primary data was collected from Swedish people by a questionnaire in Swedish and it was distributed to them via online and in person. Conclusion:       There are several important factors for online movie services that influence the intention of Swedish people to adopt it. First, the subjective norm is one of the most important factors. A person is influenced by other people close to him/her and if those other people are positive about watching movies online, he/she is more likely to adopt the service. The second factor is the current way of watching movies. When people watch movies on the computer, laptop or via DVD, they are more likely to adopt the service, but it is the other way round for people who often watch movies on their TV. The third relevant factor that influences the intention to adopt is price consciousness. People are variously divided on this issue; some are willing to pay, whilst others rather want to watch free movies with commercials. However, most of the people do not want to pay to watch movie online and they look for the cheapest option. Finally, the attitude toward the service, a positive attitude is determined mostly by the relative advantages and the low complexity of the online movie services. People who think that online movies have advantages and it is not complicated are likely to adopt the services. Furthermore women are more likely to adopt than men and people older than 45 are not very likely to adopt the services.

The use of e-government has increased in recent years, and many countries now use it to provide high quality services to their citizens. As user acceptance is crucial for the success of any IT project, a number of studies have investigated the user acceptance of e-government via the use of adoption models, such as the Unified Theory of Acceptance and Use of Technology (UTAUT) model. However, these models do not pay sufficient attention to security. The lack of security is one of the key issues associated with the adoption of e-government. Thus, this study aims at investigating the role of security in the behaviour intention for using e-government services. In addition, this study seeks to determine the factors influencing end users’ perceptions in e-government security. Therefore, in mind of achieving the aim, the research followed a mixed-methods approach, which divided the research into two phases. The first phase is a qualitative study aiming at exploring the factors influencing end users’ perceptions in e-government security. The second phase is a quantitative study aiming at identifying the role of security and its antecedences in the behaviour intention for using e-government services. To achieve this goal, a research model was developed by integrating trust, security and privacy with the UTAUT2 and tested via Structural Equation Modelling (SEM). The findings show that user interface quality, security culture and cyber-security law positively affect security perception. These factors explain 54% of security perception variance and strongly influence trust in e-government services. The findings also show that trust is ranked as the third most critical factor affecting behaviour intention after performance expectance and habit. The results make a significant contribution to academic research as this research is the first that investigated the factors that influence the security perception in e-government services. This will provide opportunities for further research to investigate further contributing factors and validate the security antecedences explored in this study. This research has practical implications regarding understanding the role of security in e-government adoption and the factors affecting end users’ perceptions of e-government security. This will help the decision makers in government to increase users’ trust in e-government by focusing more on these factors.

L’objectif de cette recherche est d’étudier l’influence du comportement et des affects sur l’intention de continuer l’usage d’une technologie de l’information, l’Internet Mobile. Un modèle conceptuel a été développé en se basant sur les recherches antérieures (notamment le modèle TAM et le modèle ECM) et une recherche qualitative. Ce modèle de la continuité d’usage permet d’étudier l’impact du comportement présent (usage et satisfaction) sur les réponses futures (intention de continuer l’usage). L’usage et la satisfaction sont influencés par les perceptions de l’Internet Mobile (utilité, facilité, amusement, valeur et qualité). Les relations du modèle sont modérées par un ensemble de variables modératrices (genre, âge et ancienneté d’usage). La collecte des données a été effectuée à l’aide d’un questionnaire en ligne. L’analyse des données par les équations structurelles a permis de valider empiriquement onze hypothèses de recherche issues de ce modèle. Les résultats suggèrent que l’intention de continuer l’usage de l’Internet Mobile est déterminée par l’usage de ce service et par la satisfaction des utilisateurs. La satisfaction des utilisateurs, à son tour, est influencée par la facilité, l’amusement et la qualité des services alors que l’usage est déterminé par l’utilité, la facilité, l’amusement et la valeur. Les implications managériales et théoriques, ainsi que les voies futures de recherche ont été mises en perspectives
The purpose of the current research is to investigate the influence of behavior and affect on the continuance intention of an information technology, the Mobile Internet. A conceptual model, based on a literature review (including the models TAM and ECM) and a qualitative research, is proposed. This post-adoption model examines the impact of the actual behavior (usage and satisfaction) on future responses (continuance intention). Usage and satisfaction are influenced by Mobile Internet post-adoption beliefs (usefulness, ease of use, enjoyment, value and quality). A number of moderating variables are included (gender, age and past experience). Data collection was performed using a web questionnaire. Data analysis by structural equation has empirically validated eleven research hypotheses derived from this model. The results suggest that mobile Internet continuance intention is determined by usage and satisfaction. User satisfaction, in turn, is influenced by ease of use, enjoyment and quality while usage is determined by usefulness, ease of use, enjoyment and value. Theoretical and managerial implications of the results are discussed. Finally, suggestions concerning future research about Mobile Internet are presented

Efterfrågan och konsumtionen av jordens naturresurser ökar ständigt (Lieder & Rashid 2016). Längs med ett konsumtionsmönster som präglas av en mentalitet där produkter används ett fåtal gånger under en begränsad tidsperiod kommer också konsekvenser (Belk 2014a). Ett gehör på detta har lett till att nya affärsmodeller har börjat uppmärksammas. En affärsmodell av cirkulär karaktär är delningskonsumtion som bland annat inkluderar korttidshyra (Armstrong & Park 2019a). Genom att dela resurser under en kort period kan konsumenter uppleva ekonomiska-, utilitariska- och miljömässiga fördelar utan att äga produkten (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). Men är ägandeskap en vän eller fiende gällande mer hållbara konsumtionsmönster? Syftet med denna studie är att observera hur ägandeskap påverkar adopteringen av korttidshyra och vidare observera om olika produktkategorier påverkas på olika sätt. En kvantitativ enkätundersökning genomfördes och resultatet tyder på att ägandeskap har en tendens att påverka adopteringen av korttidshyra sett till de observerade produktkategorierna. Dessutom finns det en indikation på att möbler tillsammans med kläder inte nödvändigtvis är särskilt lämpliga för korttidshyra medan bostäder samt, till viss del, elektronik kan anses vara mera lämpliga.
The demand and consumption of the earth's natural resources is constantly increasing (Lieder & Rashid 2016). In combination with a consumption pattern that is characterized by a “take-make-waste” mentality we face anticipated consequences (Belk 2014a). As a response, a new set of business models has begun to get attention. One of these more circular models is collaborative consumption which includes short-term renting (Armstrong & Park 2019a). By sharing resources during a short period, the consumers are able to experience monetary-, utilitarian- and environmental benefits without owning the product (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). But is ownership a friend or foe in regards to more sustainable consumption patterns? The purpose of this study is to observe how ownership affects the adoption of short-term renting and further to observe if different product categories are affected differently. By conducting a quantitative online survey, the result shows that there is a tendency for ownership to affect the adoption of short-term renting in the observed categories. Furthermore, there is an indication that furniture along with clothing might not be suitable for short-term renting whilst accommodation, and for some part electronics, might be more suitable due to the degree that ownership affects the intention for adoption.

The respondents can be classified into 3 groups as follows,

users 47%, non users 37%, non awareness customers 16%.

We found that the group of users perceived more positive

toward Bualuang ibanking than the group of non users in four

aspects, relatively advantage, complexity, compability and

observability, while, trialability was not perceived as a

significant attribute facilitating the use of Bualuang ibanking.

However, in some circumstances, such as, time processing,

mental effort, frustrating, privacy and security, the attitude

toward these circumstances is positive but not divergent

between these two groups. For the non awareness customers,

there are 58% of them preferred adopting this technology in

the future and the most frequently selective duration that they

will adopt this technology is within one month.

In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.

碩士
淡江大學
管理科學學系企業經營碩士在職專班
106
Action and mobile payment is the hot consumption payment nowaday. The puspose of this research is to exploring action payment adopting intent. There are 1500 questionnaires and 1381 questionnaires was adopted, the validity rate is 92.1%. The result point out that three moderator variables: hedonic value, laziness, relative interests can significant affect mobile payment adoption.

碩士
國立臺灣大學
資訊管理學研究所
102
With the rapidly adoption of mobile device, smartphone and tablet PC, thousands of mobile service come out in the market. The overall value of the mobile commerce industry rising dramatically goes with this trend. Moreover, mobile payment plays an important role in mobile commerce application. As a result, understanding consumers’ perception of mobile payment is crucial for helping mobile operators to promote their services. The prior studies have indicated numerous of factors influencing user’s intention of adopting mobile payment. In this research, we classify these factors into three categories: individual differences, system characteristics and environmental influences. In each category, we have identified major factors through a through literature review together with qualitative interviews. The combination of the prior literature and practitioner interviews allow us to develop an integrated model to study users’ intention of mobile payment adoption The model is empirically tested using a survey data. Our research findings suggest that users’ interest to new technology is positively related to the intention to use. Meanwhile, the convenience of system usage has a positive significant influence on the degree of adoption while system uncertainty incurs negative effects. Last, all the constructs under the third category, environmental influences, have direct positive effects on users’ intention to use mobile payment. All in all, the results suggest mobile operators should take these indicators into consideration in order to attract new user for their application and get higher penetration rate in their market survey report.

碩士
國立臺北大學
企業管理學系
93
With the innovation and the booming development of information and communication technologies in recent years, the competitive environment that inside and outside the financial market develops rapidly. In the face of the keen competition of the domestic and international financier, and offering more better service to customers, every bank serve various kinds of on-line financial service one after another, and has established the Internet banking. They hope to improve the profit with the new marketing channel. Retail banks can build mutually valuable relationships with customers through a trust-based collaboration process(Dayal et al., 1999). The particular case of electronic banking that lacks the physical presence of bank branch and a physical interaction between the bank personnel and the customer, render a unique environment, in which trust is of paramount importance. The study is on the basis of trust perspective and technology perspective, explore customers trust, perceived risk and the acceptance of information technologies to understand the behavior intention of adopting network bank. The proposed model emerging trust and perceived risk into Technology Acceptance Model(TAM), which is underpinned by Perceived Usefulness and Perceived Ease of Use. Furthermore, the study examine customer satisfaction, bank reputation and individual trusting intention in influencing customer trust in bank. According by SEM, all the paths are significant except the path between perceived ease of use and adoption intention which is insignificant. The study also provides evidence that customer trust is influenced by customer satisfaction, bank reputation, and individual trusting intention. The strategies of strengthening trust, reducing perceived risk, and promoting use value can encourage customers to accept internet banking.

碩士
國立中山大學
傳播管理研究所
100
The cloud technology has become the hot topics of the information technology industry in these recent years, and it is one of the focal point intellectual industry in our government. However, most of enterprises still have some concerns for cloud technology. The information security of the cloud technology, the profitability and the cost saving for the enterprise and the others are the major concerned factors for the enterprises The aim of this study is to comprehend the market of cloud technology does really understand what the enterprise’s intention for using cloud technology, does really understand what the key-points are the enterprises’ intentions about adopting the cloud technology. And the risks influence that enterprise is facing when using the cloud technology. The third one is that using the subjective product knowledge measure how much the enterprises understanding of cloud technology. This study used questionnaire type, and there are the measurable samples of 228 in this study. Using SPSS and partial least squares method (the partial least squares, PLS) analyze the descriptive and path analysis. The results of the research are, the subjective product knowledge positively affects the risks of the enterprises using cloud technology. Most of the risk factors, such as the financial risk, safety risk, technology risk and human risk, negative affect the intension for enterprises using the cloud technology. And the subjective product knowledge positively affects the enterprises adopting cloud technology. According to the research findings, this study provides useful insight for the further development of the cloud technology.

碩士
國立高雄應用科技大學
資訊管理研究所碩士班
102
Based on adopted technology acceptance model, innovation diffusion theory, online review, and perceive value to examine the factors influencing users’ behavioral intention of new products. Research findings indicated that perceived usefulness, perceived ease of use, relative advantage, compatibility, positive significant effect on behavioral attitude. A total of 288 samples were surveyed in this study. Attitude, online review, perceive value and perceived usefulness have behavioral control perceptions have positive effect on users’ behavioral intention of new product. Perceived ease of use have also positive significant effect on perceived usefulness. The results can be used to understand the relative importance of each factor to be efficient allocation of resources in the formulation of development strategies and understand exactly what the user needs.

碩士
逢甲大學
企業管理學系
105
Due to progression of modern medication and technology, the average life span is extending, pursuing high-quality, healthy and long life growing to an old age is more desirable than ever. Then the aged society related issues have presented serious challenges to public policy as the elderly population in Taiwan increases rapidly. Many developed countries have used "Aging in Place" as the guiding principle for devising elderly care policy. In addition, accompany with the progress of ICT(Information Communication and Technology ,ICT), the ICT integrated for aging in place has been discussing broadly ,and smart space had also become the application of ICT equipment to support the elderly. However, previous research has focused on technology oriented and product development rather than user decision process. Therefore, the purpose of this study is to explore the factors that affect the decision-making in the process of adopting smart space in the face of personal, environment and technology. This study based on Elaboration-Likelihood Model(ELM) to compared two alternative influence processes, the central(Technology Readiness) and peripheral(Social Influence) routes, in motivating Smart Space acceptance. Further, this study examined how these influence process were moderated by users’ ICT user experience.This study collected 310 questionnaire from May 31,2017 to July 30,2017 by paper and internet, and analyze by Smart PLS 2.0 and SPSS. With the result of this study, central route supported that the positive attitude will promote the smart space adoption, but the peripheral route had no effect on smart space adoption. The moderation of ICT user experience had effect toward central and peripheral route. This research makes a comprehensive view which is based on the personal, technology and, environment. It provides a structure as the basis for the study that explores smart space adoption from user experience and decision process. Intellectual structure, a systematic way to search literature that provides an objective and efficient way to explore the literature. In terms of practice, to improve adoption of smart space can be emphasized in the user experience and technology readiness, and in the social influence must first consider the user's understanding of product attributes. The research topic is innovative and still at the stage of development. In this study, it is limited by regional, cultural and time, but it can provide a complete and effective contribution to the academic and practical aspects. In the future, we can refer to this study’s theoretical framework, methods for more profound discussion.

碩士
國立中山大學
資訊管理學系研究所
97
The rapid development of information technology has created significant impact in most organizations. Several theories have been proposed to interpret the intention to accept technology by individuals. The two most popular ones are Technology Acceptance Model (TAM), and Theory of Planned Behavior (TPB). The purpose of this thesis is to investigate how well these two theories can analyze the intention of technology acceptance based on existing published primary studies. Thirty-seven studies that used TAM and twenty-three studies that used TPB were analyzed. Four variables associated with the user (student vs. non-student and oriental vs. western) and the technology applications (emotion vs. rational and individual vs. organizational applications) were used to differentiate the explanatory power of these models in different situations. The results show that these models have very different interpretation powers in different situations. For the relationship between attitude and intention in these two models, we found that TAM is more powerful than TPB only for individual. In all remaining situations, TAM can better explain the variance of intention. The findings are useful for researchers in selecting proper models for research and for practitioners to explore ways to increase the likelihood of technology being accepted by the user.

碩士
銘傳大學
管理學院高階經理碩士學程
100
In recent years, the phenomenon of declining birth rates has gradually led to population ageing in our society. Together with increased GDP and raised awareness of preventive medicine and health maintenance, as well as the trends of an ageing society and ever-rising frequency of diseases of civilization, not only has preservation of good health become a hot topic these days. This research focuses on the study and analysis of the adoption intention of consumers regarding health food, a total of 427 questionnaires were distributed for this research, 352 of which are considered valid. Through the use of regressive analysis, it probes into the relationship between such variables as health status, drug usage experience, diet therapy value, health consciousness, perceived usefulness, perceived ease of use, perceived compatibility, etc. and the adoption intention of consumers regarding health food. On top of that, logistic regression method is adopted in analyzing the relationship between demographic statistical variables and the adoption intention regarding health food. This research has found that: 1. As far as health food is concerned, more perceived usefulness , compatibility and drug usage experience seem to influence the adoption rate. 2. Noticeable differences exist between demographic statistical variables and adoption intention in respect of health food. 3. Unmarried persons, elderly persons are both important group of health food adopters. 4. The lower a person’s education level, the higher his/her adoption intention towards health food. 5. The lower a family’s disposable income, the higher its adoption intention towards health food.

碩士
東吳大學
企業管理學系
101
Though the mobile market has been highly saturated, the smart phone raise a burst of upsurge recently. Therefore, organizers are confronted with a growing number of business opportunities. However, especially for policy purposes, this research can help mobile industries understanding what consumers take into account when purchasing smart phone. In this article, theoretical considerations and empirical results on this matter are highlighted. This study applies IDT (innovation diffusion theory, Rogers, 1983) as our based model with symbolic consumption and hedonism of view to discuss the relationship between those factors and adoption intention. An online questionnaire is used to gather data. In this research, we have 322 valid questionnaires. The ratio of return is 90%. The results show that perceived compatibility is the main factor to urge consumers to adopt smart phone. Moreover, hedonism and self-expression are found to influence the adoption intention. In our extend IDT, hedonism mediate the effects of perceived compatibility factors and adoption Intention factors. In addition, social influence affects the degree of self-expression by using smart phone.

Yes
Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model (TAM) and task-technology fit (TTF) model. This is also expanded by considering two additional factors: perceived privacy and perceived security. By using a self-administered questionnaire, the data were collected from a convenience sample of Saudi banking customers from different parts of Saudi Arabia. Findings The main results based on structural equation modelling analyses supported the impact of perceived privacy, perceived security, perceived usefulness and TTF on the customers’ continued intention to use mobile banking. Research limitations/implications The moderation influence of the demographic factors (i.e. age, gender, income level, educational level) was not tested. The data were also collected using a self-report questionnaire; however, it would be more accurate to utilise more statistics from the bank database about the users of m-banking. Originality/value This study represents a worthy attempt to test such novel technology (m-banking) in the KSA where there is a scarcity of literature. A considerable theoretical contribution was also made by integrating the TTF model with the TAM in addition to consider privacy and security in one single model. Moreover, considering both perceived privacy and security in the current model creates an accurate picture about the adoption of m-banking especially as there are a limited number of m-banking studies that have considered privacy and security alongside the TTF model and TAM in the same model.

碩士
國立嘉義大學
行銷與運籌研究所
100
New skill products surrounds in our environment, these products need to depend on consumer to use and acquire an automatic behavior. This study investigates that repeated experience affect consumer's willingness to use, and add emotion and perceived learning to explore consumer's behavior. There were three experiments conducted in this research. Experiment 1 compares different levels of product experience how to influence participants' willingness to use. Experiment 2 investigates the moderating effect of emotion on skill acquisition and participants' willingness to use. Experiment 3 explores the effect of cognitive learning-on participants' willingness to use. These experiments were used photo-editing software Photoshop CS4 as experiment subject, and short advertisements manipulate participants' emotion and cognitive learning. The result of Experiment 1 suggests that the higher skill learning experience is, the higher the willingness to use. The finding of Experiment 2 suggests that the higher number of skill learning experience, the more participants can acquire specific skill. Besides, Positive emotion show to affect positively on the willing to use. Result from experiment 3 suggest that higher cognitive learning lead to higher degree of willing to use.

碩士
國立澎湖科技大學
服務業經營管理研究所
101
Abstract Following the prosperity of the Internet and information technology, consumption patterns nowadays are quite different from those in the past. More consumers tend to purchase products through Internet shopping, which makes e-commerce continue to grow for its maturity. Given that most of the existing studies mainly focus on consumer buying behavior, this study further divides the consumer buying behavior into browsing behavior and buying behavior and uses security as the moderator, the purpose of which is to re-understand consumers’ intention of Internet shopping. Moreover, this study, grounded on Technology Acceptance Model (TAM), discusses consumers’ real expectations of Internet shopping in each stage of the decision-making process. Major variables in this study include perceived usefulness, perceived ease of use, behavior intention, browsing behavior, buying behavior and security. From May 1st to August 31st, 2012, 600 questionnaires were distributed to residents living in the Pescadores and having experience in Internet shopping. All 600 questionnaires were returned and 488 of them are considered as valid questionnaires with an valid response rate of 81.33%. All the data were analyzed by means of structural equation model and the results show that: 1) perceived usefulness has no effect on behavior intention; 2) perceived ease of use has positive effect on behavior intention; 3) behavior intention has positive effect on browsing behavior; 4) browsing behavior has positive effective on buying behavior; 5) security does not have significant effect on the relationship between browsing behavior and buying behavior. Findings of this study are expected to provide implications concerning security improvement in Internet shopping for related institutions and online shops.

碩士
國立中山大學
傳播管理研究所
95
Television is the most important media in modern life. Recently, the rapid development of information and telecommunication technology has created opportunities for new media usage. In order to expedite the adoption of digital technology,the government has initiated the “challege2008- national important development”project. Mobile television is one item included in the project. So far, not much research has investigated issues related to the adoption and use of this new media. The purpose of this research is to investigate motivations and factors that influence people’s willingness to use mobile digital TV. Potential motivations, including fashion, information, mobility, social and entertainment, and their effects on the perceived usefulness and attitude are investigated. The research used quantity analysis, Snowball Sampling and convinence sampling to collect 316 samples. The data were analyzed using LISREL, the structural equation modeling tool. The result shows that information and fashion are two major motivations that had positive influence to the perceived usefulness. Social motivation and entertainment motivation had positive influence on attitudes. Attitudes and the perceived usefulness had positive influence on the intention to adopt mobile TV. Social norm did not have significant effect on the intention. The implications of the findings and research limitations are discussed.

碩士
國立高雄應用科技大學
資訊管理系碩士在職專班
101
Personal Cloud which contains personal digital assistant, digital entertainment platform, cloud storage, search engine, electronic commerce and so on is one of the most attractive information technology nowadays. Although lots of ICTs provide personal cloud services with free space to attract users to involve in new business model and make ICTs more profits, but studies of the adopting intention for personal cloud service has seen rarely. Therefore, this research investigated the adopting intention based on TPB and TAM. Further more, in order to realize the characteristics of innovation information technology, the research added perceived risk and theory of critical mass to strengthen the research architecture with the respect of personal private data, personal social networks and interactive and sharing digital content of personal cloud. With the research, it aims to predict and explain the factors of influence the intention of personal cloud adopting. This research is conducted by using the questionnaire. The result of the research reveals the factors to directly influence the adoption of personal cloud service including the attitude, subjective norms concerning the behavior and perceived critical mass. Perceived behavioral control is not a significant effect factor. Additionally, some factors like perceived ease of use, perceived usefulness and perceived risks indirectly affect intention through attitude. Not only the result can provide the reference to ICT industry in some innovation service development and promotion strategy, but also the architecture can be used as reference for innovation information technology research in the future.

碩士
輔仁大學
資訊管理學系碩士在職專班
107
Since mobile payment has gained popularity in Taiwan, mobile payment service providers have continuously launched their own mobile payment systems, which led to a more convenient consumer environment and faster payment methods. The main purpose of this research is to understand the factors of why people are willing to use mobile payment. This research was conducted through online surveys that a total of 189 valid internet questionnaires were gathered. Based on the results analyzed by Smart PLS, perceived ease of use and perceived usefulness have positive impacts on usage and attitudes. In addition, innovation acceptance will positively impact the perceived ease of use and trust, while trust will also positively impact the willingness to use.

碩士
輔仁大學
資訊管理學系碩士在職專班
104
Internet convenience has drived e-commerce to flourish, but there are a lot of fraud on online shopping transactions. Third-party payment can enhance the security of e-commerce transactions, it can reduce the risk of personal information leakage and protect the rights of buyers and sellers. “The Act Governing Electronic Payment Institutions” and related sub-law was promulgated in May 2015, they clearly define the rules of third-party payment, and ensure the rights of consumers. This study used Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), technological trait, and user characteristics to explore consumers’ adoption intention of third-party payment. This study used qualitative research method to interview 10 consumers who have online shopping experiences. According to the interview results, we can find the relationships between 11 variables. This study revealed that security, self-efficacy, perceived usefulness, perceived ease of use, perceived behavior control, and attitude will increase the consumers’ adoption intention of third-party payment. The results of this study not only have academic value, but also can be provided to the third party payment service providers for their reference.

碩士
世新大學
企業管理研究所(含碩專班)
105
With the continuous progress in IT technology, public consumption habits have slowly shifted from the entity shops to the online stores. E-commerce has become more and more popular, and payment tools have also evolved from cash, credit card into the use of electronic farecard. Apart from this, the popularity of smart phones also drives the development of mobile pay. However, many factors affect the mobile pay adoption intention, except the problems of payment system, the individual perception plays a key role, too. Therefore, this study starts from system security, ease of use and quality, then considering the perceived risks and personal innovation to establish an analytical framework to evaluate the impact of these antecedents on the willingness to use mobile pay. Questionnaire survey is conducted to collect information, and the regression analysis was applied to verify the hypothesis proposed in this study. The findings of this study include: (1) System security, ease of use and system quality have positive influences on willingness to use mobile pay. (2) System security has a significant negative influence on perceived risks. (3) Perceived risks have a significant negative influence on willingness to use mobile pay. (4) Innovation may significantly interfere between ease of use and willingness to use mobile pay. Hope this study may provide references for the mobile pay players to design the platform and plan the marketing strategy.

碩士
逢甲大學
企業管理學系
105
Mobile payment is an emerging and important application of mobile commerce. The adoption and use of mobile payment services are important for both service providers and consumers. This study integrates adoption readiness (perceived transaction speed, perceived transaction convenience, facilitating conditions, social influence), perceived risk (psychological risk, financial risk, performance risk, privacy risk) and environmental factors (incentives and government support) investigate these determinants of behaviorial and recommend intention of mobile payment services across the pre-adoption and post-adoption stages. An integrated research model is developed and empirically tested by using structural equation modeling. A total of 457 valid responses were collected, with 257 potential adopters and 200 current users of mobile payment services in Taiwan. Our findings show that adoption readiness, perceived risk, incentives and government support have significant effect behaviorial and recommend intention for current users; among adoption readiness factors, perceived transaction convenience is the most significant factor, while performance risk is found to be the most significant factor among perceived risk factors. Finding 2, for potential adopters, adoption readiness, perceived risk, incentives and government support have significant on effect behaviorial intention; among adoption readiness factors, perceived transaction convenience is the most significant factor, while financial risk is found to be the most significant factor among perceived risk factors. Finding 3, for potential adopters, adoption readiness and perceived risk have strong impact on behavioral intention; while for current users, incentives and government support have strong impact on behavioral intention.

碩士
國立高雄應用科技大學
資訊管理系碩士在職專班
104
This study explored factors that affect consumer UBER Black innovative services adoption intention. The research model is based on planned behavior theory, combines Technology Acceptance Model, vanity traits and cnspicuous consumption, proposed an integrated research model. Data were collected through an online survey of 207 Taiwanese people. A structural equation modeling was employed to test hypotheses. The results showed: 1.attitudes, perceived behavioral control, conspicuous consumption significant positive impact to service innovation adoption intentions. 2.perceived usefulness, perceived ease of use and conspicuous consumption significant positive impact attitude. 3.The role of vanity traits was not significant. The result will be useful to both the academic and business in their advocacy of the conducts.

碩士
國立高雄應用科技大學
資訊管理研究所碩士班
104
The aim of this research was to explore the impact of perceived ease of use, perceived usefulness, subjective norm, perceived behavioral control, system quality, information quality, service quality, computer self-efficacy, cost, perceived risk, confidence, perceived price, perceived value and brand image of IOT services on attitude and intention to use. Four hundred and fifty-seven users in Taiwan were surveyed using structured questionnaires. This study found that (1) attitude, subjective norm, perceived behavioral control, perceived value and trust were positively associated with adoption intention. (2) Perceived usefulness, perceived ease of use and cost were positively associated with attitudes. (3) System quality, information quality and computer self-efficacy were positively associated with perceived usefulness and perceived ease of use. These findings add to previous research on adoption determinants in IOT services. Furthermore, they provide insight into the different adoption determinants with behavioral intention.

Yes
Purpose: The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of trust, the cost of products/services and operational performance (OP) – all of which in turn is postulated to contribute to purchase intention (PI) when shopping online. Design/methodology/approach: In order to accomplish the specified aim, this study first conducted an experiment by involving the students from a university in Bangladesh. Then a survey was conducted to capture their opinion based on the previous experiment. Findings: The study identified that in e-commerce, OP and trust have potential impact on pursuing consumers’ PI. Traditionally, price is always an issue in marketing; however, for e-commerce, this issue does not have direct impact on PI. Research limitations/implications: The main limitation of this study is that a less established e-commerce example was utilized to conduct the experiment and survey for validating the model. Also, the study was conducted only in the context of Bangladesh and a student sample was utilized. Future studies can test the model in different contexts (particularly to verify the impact of privacy) by utilizing data from consumers. Practical implications: This study has resolved a controversial issue by generating clear guidelines that the overall conjoint effect of OP, trust, and price on PI is neither negative nor neutral. Synergistically, the application of these controlling tools of identity theft can substantially enhance consumers’ trust, which is the single most predictor to pursue consumer PI. Originality/value: This study has provided in-depth insight into the impact of different controlling measures in e-commerce PI. Practitioners have potential learning from this study that if consumers find the application of different controlling mechanisms against cybercrimes, particularly identity theft, enhancing the reliability, authenticity and security of transactions in this virtual medium, they do not mind paying a higher price. Such insights have not been provided by existing studies on this topic. Developing trust on e-commerce purchase is the driving force, not the price.

A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Information Technologies
Technological progress is enabling firms to acquire software from different architecture environments. One such architecture environment that has produced a considerable impact on the markets is software as a service (SaaS). SaaS focuses on delivering software hosted off-premises and accessed remotely by means of a subscription fee. Recognized by managers and researchers as a promising solution, it is expanding in the software markets. However, SaaS is surrounded by uncertainty as its perceived viability is still questioned. Although this has motivated recent research into the determinants of SaaS, evidence suggests that it is still not enough. Research has much to cover in order to improve our understanding of the SaaS diffusion process. This dissertation investigates the SaaS diffusion process at a firm level by examining the drivers for each stage. Specifically, we analyze the different influences of the determinant factors on SaaS from the intention to adopt, passing through adoption, routinization and use, as well as its continuance intention. Because SaaS is considered a specific form of information systems outsourcing (ISO), in a first phase we assess the determinants in the context of ISO adoption in order to introduce to its investigation. The purpose of this approach is twofold. First, we test the appropriateness of the theoretical framework selected for the study of SaaS through its application in the analyses of ISO. Second, we find factors of ISO that are transferable to the SaaS context. In a second phase, we consider mediator and moderator influences and propose a new approach of applying a well known theoretical framework in the setting of SaaS adoption. This dissertation contributes to scholarship by enhancing current knowledge of why firms adopt and use SaaS. It incorporates seven studies individually separated into chapters. Chapter 2 is a detailed literature review on ISO and SaaS. As mentioned above, SaaS a specific form of outsourcing. Chapter 3 introduces the main theme by evaluating the suitability of the base framework proposed in this work on the study of ISO. Chapters 4 and 5 are extensions of chapter 3, in which comparisons of the determinants for ISO adoption in different business areas are performed. In chapter 6 we assess the determinants of the SaaS diffusion process (i.e. intention, adoption, and routinization). The factors that influence SaaS use and its continuance intention are identified in chapter 7. In chapter 8 we provide a new approach of applying the theoretical framework used in this dissertation in the context of SaaS adoption. This work adopts a positivist epistemological posture. As for the research methodology, a deductive method is used. All studies of this dissertation with the exception of the one presented in chapter 2 are based on the technology-organization-environment (TOE) framework. Additionally, we integrate TOE framework with other theories to enhance the explanatory power of the model. Thus, in chapters 4 and 5 we use diffusion of innovation (DOI) theory; in chapter 6 the institutional theory (INT) is used, in addition to DOI theory; in chapter 7 we include opportunity-risk framework apart from the theories already mentioned. The findings of this dissertation confirm that little research has indeed been performed on SaaS adoption, and more efforts are needed to provide an in-depth understanding of the topic. Through the analysis performed in the ISO context in chapters 3, 4, and 5, the TOE framework suitability as a theoretical basis for the study of SaaS is confirmed. Significant factors of ISO that are transferable for the SaaS context are also found. Relative advantage, complexity, technology competence, top management support, and normative pressures are determinants in the intention to adopt stage. Normative pressures are a constant determinant in the intention, adoption, and routinization stages. Additionally, a total effect (direct effect and indirect effect combined) of cost savings, relative advantage, and top management support is found in the adoption stage of SaaS. A cost savings total effect on the intention to adopt is also found. In terms of the post-adoption stages (i.e. SaaS use to its continuance intention) the findings confirm top management support and normative pressures as determinants of SaaS use. SaaS use and perceived opportunities are significant factors for the continuance intention. Moreover, the relationship between SaaS use and continuance intention is moderated by perceived opportunities. Finally, in this research we validate a new conceptual approach for the TOE framework by introducing moderator effects in its application. This investigation fills a crucial research gap by providing a better understanding of the determinants that affect organizational SaaS diffusion, advancing newer paths of approaching a solid theoretical framework.
O progresso tecnológico tem possibilitado às empresas a aquisição de software em diferentes ambientes arquitetónicos. Um exemplo de um ambiente distinto de arquitetura tecnológica que tem produzido um impacto considerável no mercado de software é o software as a service (SaaS). O SaaS refere-se a software instalado fora da infraestrutura da empresa, cujo acesso é efetuado remotamente por meio da subscrição do serviço. Reconhecido, quer pelos gestores e investigadores, como uma solução promissora e encontrando-se em fase de expansão nos mercados de software, a sua viabilidade ainda é questionada. Embora esta dúvida tenha motivado a investigação sobre os fatores determinantes do SaaS, evidências sugerem que não é suficiente. Requer-se assim mais investigação para melhorar o nosso entendimento sobre o processo difusão do SaaS. Esta dissertação investiga os fatores determinantes para cada estágio do processo de difusão do SaaS, ao nível de empresa. Especificamente, analisamos as diferentes influências dos fatores determinantes desde a intenção de adotar, passando pela adoção, rotinização e uso, até à intenção de continuidade do SaaS. Porque o SaaS é considerado uma forma específica de outsourcing de sistemas de informação (ISO), numa primeira fase deste estudo avaliamos os fatores determinantes no contexto da adoção do ISO a fim de introduzir esta investigação. Esta abordagem tem dois objetivos: testar a adequação do quadro teórico escolhido para o estudo do SaaS através da sua aplicação no contexto do ISO e obter os fatores que se revelaram significativos no ISO e que podem ser utilizados no contexto do SaaS. Numa segunda fase, consideramos as influências de fatores moderadores e mediadores no estudo da adoção do SaaS e propomos uma nova abordagem para a aplicação do quadro teórico de referência. Sete estudos, separados por capítulos, compilam esta investigação. É nosso objetivo ampliar o conhecimento atual sobre como as empresas adotam e usam o SaaS. Como mencionado, o SaaS é uma forma específica de outsourcing, assim o capítulo 2 é uma revisão detalhada da literatura sobre o ISO e SaaS. O capítulo 3 avalia a adequação do quadro teórico base proposto neste trabalho no âmbito do estudo do ISO. Os capítulos 4 e 5 são extensões do capítulo 3, nos quais são efetuadas análises comparativas dos fatores determinantes para a adoção do ISO entre as diferentes áreas de negócio. No capítulo 6, avaliamos os fatores determinantes do processo de difusão do SaaS (intenção, adoção e rotinização). Os fatores que influenciam o seu uso e continuidade são identificados no capítulo 7. No capítulo 8, apresentamos uma nova abordagem para a aplicação do quadro teórico de referência utilizado nesta dissertação, no contexto da adoção do SaaS. A postura epistemológica adotada é a positivista e utiliza-se o método dedutivo no respeitante à metodologia de pesquisa. Todos os estudos apresentados, com exceção do capítulo 2, são baseados no quadro teórico tecnologia-organização-ambiente (TOE). Adicionalmente, integramos o quadro teórico TOE com outras teorias para aumentar o poder explicativo do modelo. Assim, nos capítulos 4 e 5 utilizamos a teoria difusão da inovação (DOI); No capítulo 6 é utilizada a teoria institucional (INT), em conjunto com a teoria DOI; No capítulo 7, incluímos o quadro teórico oportunidade-risco para além das teorias já mencionadas. Os resultados desta dissertação confirmam que a investigação sobre a adoção do SaaS é escassa e que são necessários mais esforços para conferir uma maior clareza sobre o tema. Da análise realizada no contexto do ISO, nos capítulos 3, 4 e 5, a adequação do quadro teórico TOE como base teórica de referência para o estudo do SaaS é confirmada. Os fatores determinantes para o ISO e que se adequam ao contexto do SaaS também foram identificados. A vantagem relativa, a complexidade, a competência tecnológica, o apoio da gestão de topo e as pressões normativas são determinantes no estágio da intenção de adotar. As pressões normativas são um fator determinante constante, nos estágios da intenção, adoção e rotinização. Além disso, um efeito total (efeito direto e efeito indireto combinado) da redução de custos, vantagem relativa e apoio da gestão de topo é verificado na fase de adoção do SaaS. Um efeito total de redução de custos sobre a intenção de adotar também é detetado. No que diz respeito aos estágios da pós-adoção (uso do SaaS e a intenção de continuidade), os resultados confirmam o apoio da gestão de topo e pressões normativas como determinantes no uso do SaaS. O uso do SaaS e oportunidades percebidas são fatores significativos para a intenção de continuidade. Além disso, a relação entre o uso do SaaS e a intenção de continuidade é moderada pelas oportunidades percebidas. Finalmente, apresentamos e validamos uma nova abordagem do quadro TOE, introduzindo efeitos moderadores na sua aplicação. Esta dissertação preenche uma lacuna crucial na investigação, proporcionando um melhor entendimento dos fatores determinantes que afetam o processo de difusão do SaaS e avançando novos caminhos de abordagem de um quadro teórico de referência. Outsourcing dos sistemas de informação, quadro tecnologia-organização-ambiente (TOE), difusão da inovação, adoção de TI, Software as a Service, pós-adoção, teoria institucional, modelo oportunidade-risco, intenção de continuidade, efeitos moderadores.

碩士
元智大學
國際企業學系
98
ABSTRACT While the technology development are improving people’s life, getting alienated from the society has becoming a norm among certain group of people, which leads to get isolated and lonely. The evolving of so called ambient devices is a resulting technology trend from the above phenomenon. The purpose of this study is to investigate user’s decision of technology acceptance in the ambient electronic devices, and take Nabaztag as a demonstration. Firstly, we develop an extended technology acceptance model that can help us to identify key factors lead to the adoption of ambient electronic devices. Secondly, we propose that customer satisfaction is the key mediating construct between those antecedents and intention to use. We incorporate Jordan’s four-pleasure context including physio-pleasure, psycho-pleasure, socio-pleasure, and ideo-pleasure into satisfaction, expecting by its holistic view of the user to examine customers’ perception on Nabaztag. Thirdly, we test the moderating role of users’ lifestyle in their intention to use the ambient electronic devices.

碩士
國立高雄第一科技大學
國際管理碩士學位學程
100
Electronic word of mouth is an important source for online consumer. Consumer tends to read electronic word of mouth before they make purchases. Previous studies have suggested that online word of mouth has a strong influence on consumers’ purchasing intention. The major objective of this study is to investigate the influence of the electronic word of mouth content quality; credibility and persuasiveness on users’ adoption to shop online. Moreover, this study also identifies the moderating effect of message frame and familiarity on the relationship of electronic word of mouth characteristics (content quality, credibility and persuasiveness) and users’ adoption. Total of 250 participants are invited from Taiwan and Viet Nam in this research to complete survey items. The analysis results show that online consumers adopt good content quality, credible and persuasive of electronic word of mouth. Their adoption is positive impact on an online consumers’ behavioral intention to shop online. In addition, message frame has moderating effect between electronic word of mouth characteristics and adoption. Also, familiarity has moderating effect between electronic word of mouth characteristics and adoption, while credibility is not. Finally, familiarity and message frame has joint moderating effect between electronic word of mouth characteristics and adoption while content quality is not.

碩士
國立高雄應用科技大學
資訊管理系碩士在職專班
103
In response to increasing competition, Chunghwa Telecom MOD should commit itself to the transformation of the rapid network television development.The purpose of this study is to promote the delivery of a play platform for the brand new ChungHwa Telecom MOD ( CHT MOD ) based on data collected from in-depth interviews and the theory of Value- based Adoption Model (Kim, Chan, & Gupta, 2007) . This study examines the ChungHwa Telecom on-line MOD (ieMOD OnLine, MODOL ) which allows the viewers to watch MOD videos on computers that are connected to the Internet without having to install a complete Set-Top Box (STB) and to enjoy a valuable package of free television channels and pay-per-view contents for video on demand. For the first phase, we strive to expand the market of ChungHwa MODOL digital television for specific users and college students to enhance the competitiveness of ChungHwa Telecom multi-media. From the in-depth interviews of the assigned student group, participants in this study expressed their positive views and interests in Chunghwa Telecom MODOL. The survey results from the student participants indicate a strong positive support for the preferential facets but concerns for the shortcoming facets of “Technicality” issues that may have negative effects on the perceived value. However, they believed that based on our cognitive habits, this would not have an impact on the perceived value of the product. Overall, student population demonstrated their willingness to adopt the product through the recognition of most facets and the perceived values. This study hopes to provide the industry with some new inspirations and recommendations so that they can be in a dominant position and elevate to the next level in the face of competition in the multimedia market.

碩士
樹德科技大學
資訊管理系碩士班
105
Near field communication (NFC) is a short-range wireless communication technology. It is easy to use with low power consumption and a high degree of confidentiality. NFC is becoming more popular in recent years. Although the technology has gradually been applied to daily life activities, more use cases are waiting to be found, such as NFC access control system. NFC smart phones can store more than one NFC access control credentials at the same time. With one NFC-equipped smart phone, a person can access a number of different access control systems. For those who do not own NFC smart phones, NFC capable bracelets can be used. NFC access control system allows administrators to deliver online digital certificates, to authorized users, thus it can greatly enhance the key delivery experience. This study is founded on the technology acceptance model (TAM) as the theoretical framework, and intends to investigate factors affecting user’s willingness to adopt the NFC access control system.

碩士
國立政治大學
企業管理研究所(MBA學位學程)
106
In recent years, the traditional manufacturing method has been challenged with the changes in the consumer market and the factors of production. The concept of Industry 4.0, a new manufacturing method which is correlated with big data, algorithms and high technologies, was proposed as a solution by the German government and has become a trend. However, it is difficult for many companies to implement Industry 4.0-related practices without appropriate conditions and strong driving forces due to huge implementing cost. In the light of this, this study targets the companies from different background, which have strong intention of adopting Industry 4.0, aiming to explore what and how the factors influence their intention. This study uses the Technology-Organization-Environment Framework (TOE Framework) as an analytical framework to explore the impact of the characteristics of the new technology and the internal and external conditions of the enterprise. The case study approach is selected for the research methods and four companies are analyzed. The result of this study indicates that the technical factors strongly influence a firm’s intention of adopting Industry 4.0. The cost-benefit evaluation of new technology is the main source of intention. For organizational factors, a firm ’s capacity, financial resources, and leader’s positive attitude are the common conditions for four companies. In terms of environmental factors, the result is greatly different by the firm’s background, but the industrial preparation is an important factor for each firm. The result also points out that cost-benefit evaluation, lack of capacity, and no suitable solution provider are the resistances and challenges of adopting Industry 4.0. The study contributes to the literature of Industry 4.0 by utilizing the TOE framework for exploring the key influencing factors of Industry 4.0 intention. It also provides a guideline to governments and solution providers for promoting the solution of Industry 4.0.

碩士
國立臺灣大學
資訊管理學研究所
106
As the popularity of smart phones and wireless communication networks raises, mobile payments have been rapidly developed around the world. Although Taiwan has the highest smartphone penetration in the world, its rate of mobile payments adoption is lower than South Korea, Hong Kong and Singapore. In addition, cryptocurrency can be used to purchase virtual or physical goods and services. However, there are only a few of shopkeepers in Taiwan currently accept cryptocurrency payments. Cryptocurrency payments have not yet become popular in Taiwan. Therefore, the purpose of this study was to explore the factors that affect consumer adoption of integrated cryptocurrency mobile payments. This research was based on Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), with the consideration of other variables such as perceived security, personal innovation, convenience, relative advantage. The model is empirically tested through online questionnaires. With a sample of 473 consumers, Partial Least Squares (PLS) was used in the data analysis process. The research results showed that: (1) Personal innovation and convenience have significant positive impacts on perceived ease of use, and relative advantage has no effect on perceived ease of use. (2) Relative advantage and convenience have significant positive impacts on perceived usefulness, and personal innovation has no effect on perceived usefulness. (3) Perceived ease of use has a significant impact on perceived usefulness, and perceived security has no effect on perceived usefulness. (4) Perceived usefulness, perceived security, subjective Norm and perceived behavioral control have significant positive impacts on adoption intention. This study proposed practical management recommendations based on research results to provide relevant industry reference.

碩士
逢甲大學
風險管理與保險學系
107
This research is about exploring consumers risk perceptions and adoption intention for finance apps. Using the questionnaire collect data. I use cross-analysis, ANOVA, and regression analysis to analyze data. The results of this research as follows: Security functions is significantly relavant to consumers adoption intention for finance apps. Consumers’ adoption intention for finance apps isn’t relavant to gender, occupation, and marriage. Consumers with Higher level of education and average monthly salary are much willing to use finance apps. In age distribution, consumers have higher willingness to use financial apps at the age of 20-49. The more consumers often go to post office or insurance company, the lower adoption intention for finance apps they have. The more consumers often go to securities companies, the higher adoption intention for finance apps they have. The longer consumers deal with the financial affairs at the financial institution, the higher adoption intention for finance apps they have. The longer time that consumers go to the financial institution, the lower adoption intention for finance apps they have The factors that consumers are much willing to use finance apps. Including “without limitation of location”, “saving time, unnecessarily bringing money” and “unnecessarily bringing debit cards”. The factors that consumers aren’t much willing to use finance apps.Including “you are used to pay by cash”, “you make a transaction without cash but a amount number on mobile device”, “I don’t want to connect the credit cards / debit cards to financie apps”, “I don’t understand finance apps”, “the slower reaction when you use finance apps”. Keywords: Finance APP, Fintech, Risk perception.

碩士
國立臺北商業技術學院
商學研究所
101
With the booming of Internet and the positioning technology to enhance the popularity of mobile devices, we face lifestyle changes and the formation of mobility, for the people bring a high degree of mobility. Location Based Services Is recognized by mobile devices and mobile network link to the user actually location, and thus meet the user demand for information on the location of the service provided. Characteristics of location-based services marketing messages can be tailored as consumer preferences and location, and send to consumer at the appropriate time, becoming a pipeline delivering marketing messages. This study focuses on understand the main factors that influence consumer attitude and willingness LBS. The questionnaire survey data collected during a implement analysis to to explore the results. Research shows the informative, entertaining, irritation, interactive, PU and PEOU of LBS, will be a significant impact on the consumer attitude of LBS, attitude of adoption will positively affect adoption intention. In addition, the trust will directly affect the attitude and willingness.

碩士
國立高雄應用科技大學
資訊管理系碩士在職專班
96
Since the demand of the global market is changed rapidly, and the competition is fierce, in order to improve enterprise's competitiveness, enterprises need to response the downstream manufacturer's fast and changeable demand rapidly, and finish the idea that the customer leads. However, the quick response needs the cooperation of the upper reaches supplier. They should respond information in the QR platform in time. So, it is the key to succeed that whether the supplier has intention to adopt QR system that the manufacturer sets. About the supplier's adoption intention, which factors influences on earth? This is a motive wanted to probe into in this study. Following the purpose, this study develops and empirically tests a theoretical model to explain the QR system adoption. For the QR system adoption, the theoretical model includes Transaction Cost Theory, Resource Dependence Theory, expected benefit, trust and information sharing intention. In order to verify the theoretical model, a questionnaire survey was conducted. After analyzing 100 useful samples, the result indicates that Frequency, Resource Dependence, Trust and Expected Benefit support the impact intensity of QR system adoption. However, the Asset Specificity and Information Sharing intention were not being significant. That is, either specific assets investing or high information sharing intention, suppliers will not adopt QR system. According to the result above, this study provides the manufacturer with suggestions. To make suppliers widely known with expected benefit of QR system or to improve the trusting relationship among the suppliers will strengthen the suppliers’ adoption intention of QR system.

碩士
元智大學
企業管理與服務科學學程
99
The technology of cloud computing has led the video surveillance industry to deploy an impressive application, which is Video Surveillance as a Service (VSaaS). As more and more households have been paying their attentions on home security, the industry attempts to grab the market share as best as they can. The purpose of this study is to understand the households’ adoption intention of cloud computing-based surveillance systems. By applying the unified theory of acceptance and use of technology (UTAUT), a research model is proposed. The model focuses on performance expectancy, effort expectancy, social influence and facilitating conditions as the primary predictors of adoption intention. Additionally, the moderating effect of householders’ gender and income are evaluated simultaneously. The research framework is empirically validated using data from a field survey of 156 families. The findings suggest that performance expectancy is the strongest predictor of households’ adoption intention, followed by social influence and then facilitating conditions. Also, analysis provides a couple of moderate empirical supports for the research model related to householders’ gender and income.

碩士
國立中興大學
行銷學系所
96
The purpose of this study is to justify important factors affecting industrial’s RFID adoption based on statistical evidence. In applying the theory of diffusion of innovation, we established an analytical model correlating innovation, organization and supply chain integration to adoption intention. Retail chains in Taiwan were chosen for empirical study. Out of totally 427 speciality store chains in Taiwan, 134 valid data were obtained, accounting for a response rate of 31.4%. Structural equation modeling (SEM) was established to calibrate the effects of these constructs. Reliability and validity of data were tested and path analysis was calibrated using SPSS12 and LISREL 8.51. The result indicated that both relative advantage and complexity were examined as important elements for technology innovation. Behind the innovation, supply chain integration and chain characteristics were effective to provide some indirect effects for RFID adoption. Based on a strong channel power, retail chain perceived their supplier would be willing to invest in the RFID to meet their needs in the hope of maintaining a stable and cooperative exchange relationship, and the integration may bring about some relative advantage. In the dimension of organization characteristics, retail chains considered championing image as the most important factor leading to the benefits of adopting RFID. This study fills a gap in the literature, where prior work has seldom used empirical research to compare how supply chain integration and organizational characteristics may affect the technology innovation. Also, the result provides managerial implication to retailers and their suppliers and RFID manufacturers for future technology promotion, development, and adoption.

碩士
國立中山大學
傳播管理研究所
91
With the rapid growth of cellur phone users in Taiwan,the voice service market is going to mature.The 2.5G and 3G become the main stream.The license of 3G has released in last year.Therefore,mobile value-added services are more and more important for telecommunication service oprators.The study combines the TAM and task-technology fit theory to analyze the adoption of mobile value-added services.

碩士
國立雲林科技大學
資訊管理系碩士班
90
With the liberalization and internalization in financial market, in term with the entrance of WTO (World Trade Organization), the bank settings have to face the dual competition pressure on the quality of service and administrative efficiency in Taiwan. Past studies of Internet banking focused on the security issue, few studies aimed, from the user’s standpoint, at what factors will affect their adoption on Internet banking. In an attempt to develop a complete model from quantitative and confirmatory perspectives, this study is based on 「Theory of Reasoned Action」and 「Theory of Planned Behavior」, adding with 「Network Characteristics」 to probe the factors which may affect the user’s adoption intention. Data was collected 500 potential users of Internet banking and 「Linear Structural Relations Model」 was used to analyze the respondents. The results released that the 「Theory of Planned Behavior」provided a better explanation and prediction of behavioral intention on Internet banking.

碩士
正修科技大學
經營管理研究所
97
Last July 1998, Taiwan’s dental clinics first tried implementing the “Global budget system” in replacement of the “Fee for service” system left dental clinics currently facing the saturated market with no choice but to introduce self-paid medical products and service such as dental implants, movable braces, orthodontic corrections, dentures and dental whitening. These self-paid products and services became the dental clinics’ main source of earnings which occupy around 58% of the total earnings, thus, this study will further explore “the adoption preference of self-paid medical products by patients.” The purpose of this study is to explore the effect of the framework, process and outcome of the quality of health care service as well as the effect of product attributes such as brand, doctor’s word of mouth, price, dental clinics’ relative advantage and compatibility to the adoption intention of self-paid medical products and provide objective management implications and strategies to dental clinics. This study drew out samples from the patients of dental clinics certified by the ABC dental association to be specializing in “orthodontics” treatment and those clinics that received dental sanitary trainings in Kaoshiung. Total valid questionnaires were 430 copies, and this study made use of the SPSS statistical software to measure the reliability of the said questionnaires. Also, factor analysis was used to verify the consistency of the dimensions and finally, regression analysis was used to explore the effect of the eight dimensions mentioned in this study on the adoption intention of self-paid medical products. Empirical test suggests that the quality of health care service and product attributes perceived by patients has a positive influence on the adoption intention of orthodontics treatment. Thus, aside from improving the quality of the overall medical treatment, clinics should focus more on the establishment of its brands and doctors’ word of mouth in order for the dental clinic to attain relative advantage and provide self-paid products and compatible and related information to patients as well as increase the adoption intention of self-paid medical products. Moreover, this study found that the factors influencing adoption intention comes in the following order: the relative advantage of the dental clinic, medical structure, doctors’ word of mouth, compatibility, dental clinics’ brands and treatment outcome; while patients doesn’t give much importance to the treatment process and price, this may be because the patients believe that most dental treatments consume little time compare to the common surgeries, and skills used for treatments aren’t complicated; Also, price is not considered, though patients might care about the price of the self-paid product, but since it involves one’s health and safety, most of the patients would tend to doubt the quality of lower priced products. Thus, in contrast to other variables, treatment process and low price doesn’t have much effect on the adoption intention of self-paid products by patients.

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Autonomous driving aims to avoid road accidents. This innovation afford safety as the major advantage, in other hand, new challenges arise with some risks associated. Automobile drivers often need to make adoption decisions, and without accurate information about autonomous driving it´s unpredictable to measure impact on behaviours. Beyond that, autonomous cars can also change transportation framework, and promotes overall mobility, so it is crucial to study main determinants could affect positively or negatively the adoption and how trustfully benefits and risks are. It was collected a sample of 260 individuals from Portugal to test a model in a combination of unified theory of acceptance and use of technology, with perceived risks, perceived benefits, trust expectation, pleasure to drive, and intention to recommend. The newest model performed the highest explained variation with 73.7% on behavioral intention and has strong influence on recommendation.

Yes
The purpose of this paper is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers' intention to adopt mobile banking (MB). Design/methodology/approach – The proposed conceptual model was based on the Technology Acceptance Model (TAM). This was extended by adding perceived risk and self-efficacy as an external factors. Structural equation modelling (SEM) was conducted to analyse the data collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. Findings – The results showed that behavioural intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk. Research limitations/implications – Practical and theoretical implications for both Jordanian banks and researchers in the MB context are also discussed in the concluding section. Originality/value – MB-related issues are yet to be examined empirically in the Jordanian context. This submission has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of MB from the Jordanian customers’ perspective.