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1
Jiggins, Stephen, und n/a. „Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign“. University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.
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Jowett and O'Donnell observe that 'there is a clear revival of interest in
the important role of propaganda in many aspects of modern life, not
necessarily related to international intrigue or military campaigns' (1992, p.
xi). This thesis has examined the 1991 Census communication
campaign (ABS 1991a) for evidence of propaganda intentions and
strategies.
Propaganda is clearly a pejorative term and its application to a particular
campaign could imply a covert attempt at manipulation by the authority
behind the campaign�the Australian Bureau of Statistics (ABS). As the
author was responsible for the development, implementation and
evaluation of the 1991 Census communication campaign and had
privileged access to a range of sources, a reader might expect detailed
references to internal files which reveal conscious decision-making to
mount a propaganda campaign. This is not the case. An analysis of
the 150 working files associated with the campaign revealed no support
for such a hypothesis; there was no evidence of decision-making with the
intent of implementing propaganda strategies. Similarly, during interviews
with senior ABS managers, these managers categorically rejected the
notion that the Bureau conducted a propaganda campaign and pointed
to the fact that all procedures were cleared through both the Federal
Parliament and the Privacy Commissioner.
The hypothesis explored by this thesis is that despite this lack of
conscious direction, propaganda processes are evident in the way the
ABS conducted the communication campaign for the 1991 Census. The
perspective of the thesis is closely aligned to that of Altheide and Johnson
who locate propaganda as the bridge between 'organisational image
and reality' (1980, p. 4). Altheide and Johnson regard propaganda as an
insidious phenomena based on impression-management through the
'rigorous pursuit of scientifically valid procedures and standards' (1980, p.
229). The end result of this impression-management is that certain 'facts'
are presented to the exclusion of all others. This thesis argues that
impression-management strategies are evident in the way the ABS
conducted the communication campaign for the 1991 Census. The
processes of impression-management are subtle and do not reside in
such sources as internal files. The process operates through the
internalised ethos and corporate values inculcated in the minds of senior
staff within the Bureau and is best conceptualised as a mindset, reflected
in outcomes. I have used the term mindset to cover the process of
converting abstract values into specific guides for action�fora discussion
of this process see Hall (1977, pp. 69 - 83).
This mindset is well-illustrated by the issue of compulsion�the obligation
to complete a census form. At one level the ABS procedures are
impeccable: cleared through the federal parliament and the Privacy
Commissioner�and it is this form of discourse that is documented in
internal files. The procedures do not, however, enable respondents to
make an informed decision about whether the census is compulsory and
about the ramifications for non-compliance. The mindset operating here is
based on the value of the census to the ABS�the census is good for the
ABS�it generates revenue and legitimises the role of the organisation.
The thesis presents data which establishes that there is a significant gap
between the organisational image of the census (in the corporate mind of
the ABS) and that perceived by householders. The mindset of the ABS
is clearly evident in the procedures adopted on this issue.
The main finding of this thesis is that many of the processes underlying
the development of the 1991 Census communication campaign were
subtle environmental influences. These reflected the internal dynamics of
the ABS, and its ability as an institution to control the communication
environment through addressing the needs of other major organisations,
such as the media, and the release of selective information to specific
target audiences. In this context, institutional dynamics, more than
decisions by individual managers, influenced the conduct of the campaign.
The process of propaganda, therefore, is implicit in the 1991 Census
rather than explicit�a distinction, in terms of process, drawn by Pearlin
and Rosenberg (1954) in their examination of propaganda techniques in
institutional advertising.
It should also be acknowledged that whilst the author did have privileged
access to information, there is no information contained in this thesis that
would not be publicly available. The majority of primary sources are
reports published by the ABS or papers delivered by Bureau staff at a
range of fora. Permission was sought from the ABS for assistance in
obtaining access to information and this was readily granted.
2
Bloom, Paula S. „Citizen preparedness campaign information campaigns increasing citizen preparedness to support creating a 'Cuture of Preparedness' /“. Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion.exe/07Mar%5FBloom.pdf.
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Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2007.Thesis Advisor(s): David Tucker. "March 2007." Includes bibliographical references (p. 115-125). Also available in print.
3
Bloom, Paula S. „Citizen preparedness campaign : information campaigns increasing citizen preparedness to support creating a 'Culture of Preparedness'“. Thesis, Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/3650.
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CHDS State/LocalCitizen preparedness has been a requirement since the events of September 11, 2001, and was reinforced as a necessity after Hurricanes Katrina and Rita in August 2005. Although National Strategy documents outline the requirement for citizen participation in national preparedness the requirement is through volunteerism using the Citizen Corps. There are currently readiness programs being conducted through the Citizen Corps, Department of Homeland Security and the Federal Emergency Management Agency but they are not coordinated across the federal state and local or proactive in nature. Proactive Information Campaigns using core and supporting elements can be one methodology to increase citizen preparedness to support the creation of a 'Culture of Preparedness', which includes citizen participation along with the all levels of government and the private sector. Homeland Security stakeholders can use the Information Campaign Model developed to formulate proactive information campaigns to increase citizen preparedness.
4
Gremu, Chikumbutso David. „Building an E-health system for health awareness campaigns in poor areas“. Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017930.
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Appropriate e-services as well as revenue generation capabilities are key to the deployment and the sustainability for ICT installations in poor areas, particularly common in developing country. The area of e-Health is a promising area for e-services that are both important to the population in those areas and potentially of direct interest to National Health Organizations, which already spend money for Health campaigns there. This thesis focuses on the design, implementation, and full functional testing of HealthAware, an application that allows health organization to set up targeted awareness campaigns for poor areas. Requirements for such application are very specific, starting from the fact that the preparation of the campaign and its execution/consumption happen in two different environments from a technological and social point of view. Part of the research work done for this thesis was to make the above requirements explicit and then use them in the design. This phase of the research was facilitated by the fact that the thesis' work was executed within the context of the Siyakhula Living Lab (SLL; www.siyakhulaLL.org), which has accumulated multi-year experience of ICT deployment in such areas. As a result of the found requirements, HealthAware comprises two components, which are web-based, Java applications that run in a peer-to-peer fashion. The first component, the Dashboard, is used to create, manage, and publish information for conducting awareness campaigns or surveys. The second component, HealthMessenger, facilitates users' access to the campaigns or surveys that were created using the Dashboard. The HealthMessenger was designed to be hosted on TeleWeaver while the Dashboard is hosted independently of TeleWeaver and simply communicates with the HealthMessenger through webservices. TeleWeaver is an application integration platform developed within the SLL to host software applications for poor areas. Using a core service of TeleWeaver, the profile service, where all the users' defining elements are contained, campaigns and surveys can be easily and effectively targeted, for example to match specific demographics or geographic locations. Revenue generation is attained via the logging of the interactions of the target users in the communities with the applications in TeleWeaver, from which billing data is generated according to the specific contractual agreements with the National Health Organization. From a general point of view, HealthAware contributes to the concrete realizations of a bidirectional access channel between Health Organizations and users in poor communities, which not only allows the communication of appropriate content in both directions, but get 'monetized' and in so doing becomes a revenue generator.
5
Pedro, Fátima Aparecida. „Information system for flight test campaigns: A proposal for a research institution“. Universidade de Taubaté, 2014. http://www.bdtd.unitau.br/tedesimplificado/tde_busca/arquivo.php?codArquivo=689.
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The development of Information Management Strategy is essential for a given organization. For such business the big challenge is to provide adequate information management to improve its efficiency. Flight test business encompasses the execution of experimental test flight on manned aircraft. For such activity information management is vital for risk assessment. A single test flight could produce a large amount of data, therefore the Management Information System (SIG) becomes complex. A SIG model to be used for flight test business is proposed by this dissertation. The adopted model is proposed to provide an efficient information management for the Experimental Flight Test Campaign Executive Process (PECEV). The research process employs an exploratory case study methodology. Such study was executed into a Science and Technology Institution (ICT) that provides experimental flight test services for aerospace research and development. Such institution belongs to an industrial technology cluster located in the metropolitan region of Vale do Paraiba e Litoral Norte in São Paulo, Brazil. The analysis of the current process used to provide flight test services by such institution, employed a documental analysis with qualitative approach. The proposed SIG model was based on the Plan, Do, Check and Act (PDCA) method. Action items were included for process improvement. Based on the proposed model it is expected that this ICT could implement this SIG to allow effective management of PECEV.O desenvolvimento de uma estratégia de gestão de informações é imprescindível em uma organização. Torna-se um desafio para a organização gerir os recursos de dados, de forma a manter a eficiência de seus serviços. A atividade de ensaios em voo envolve a execução de voos de ensaios em aeronaves tripuladas. A gestão de informações é considerada vital para minimizar os fatores de riscos dessa atividade. Devido ao grande volume de dados proveniente de um único voo de ensaio, os Sistemas de Informações Gerenciais (SIGs) para essa atividade são complexos. Nesta dissertação, é apresentada a proposta de um modelo de SIG para ensaios em voo. O modelo se propõe a apresentar um plano para a gestão das informações do Processo de Execução de Campanhas de Ensaios em Voo (PECEV). A pesquisa apresentada é um estudo de caso, com delineamento exploratório. Foi desenvolvida em uma Instituição de Ciência e Tecnologia (ICT) de pesquisa do setor aeroespacial, que realiza atividades de ensaios em voo. Essa instituição é integrante do parque tecnológico e industrial localizado na Região Metropolitana do Vale do Paraíba e Litoral Norte. Foi elaborada uma análise documental, por meio de uma abordagem qualitativa, para a análise do atual processo de ensaios em voo da ICT. O modelo proposto do SIG foi obtido seguindo o modelo preconizado pelo Procedimento de Gestão para Melhoria de Processos (PDCA). Foram propostas ações para aprimorar o atual processo. A partir do modelo proposto, pressupõe-se que, posteriormente, seja implantado na ICT um SIG que possibilite a gestão eficaz do PECEV.
6
Bergbower, Matthew L. „Information And Voting In Senate Elections“. OpenSIUC, 2009. https://opensiuc.lib.siu.edu/dissertations/45.
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Several recent studies on information shortcuts and electoral vote choice show that challenges to classic democratic theory are largely exaggerated. Namely, there is now convincing evidence towards Americans having the ability to cast votes that are representative of their own political preferences. Research on such heuristics largely depend on presidential election data however, and it remains uncertain how voters respond to less salient elections where candidate information may not be as apparent and electoral communication efforts are more dismal. This study utilizes a voting correctly measure previously developed to analyze the ability of voters during Senate elections. Special attention in this study is given towards individual characteristics and campaign characteristics. First, individual characteristics, such as social and demographic variables, are expected to have an effect on voting correctly based on previous political behavior studies noting group disparities among political interest, knowledge, engagement, and turnout. Second, campaign characteristics are hypothesized to have an effect on quality voting based on literature explaining how campaigns matter in an informational sense. The findings reported in this study provide lackluster evidence towards the ability of voters to make preferred decisions based on limited information and minimal campaign effects on correct voting.
7
Walker, Lucy. „High interest, low content : a content analysis of 2004 campaign information found in five leading consumer magazines aimed at young adults /“. abstract and full text PDF (free order & download UNR users only), 2005. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1433112.
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Thesis (M.A.)--University of Nevada, Reno, 2005."August, 2005." Includes bibliographical references (leaves 80-88). Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2005]. 1 microfilm reel ; 35 mm. Online version available on the World Wide Web.
8
Kemp, Deena G. „Source credibility and public information campaigns : the effect of audience evaluations of organizational sponsors on message acceptance“. [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002232.
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9
Fesenmaier, Margaret Anna. „Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova“. Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23307.
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The Republic of Moldova is losing many of its citizens to more lucrative economic opportunities abroad. Remittances from emigrants, in many various forms, have become vital agents in the Moldovan economy. This thesis investigated whether remittance activity among immigrants from Moldova in the United States and Canada might be used as a model for an effective strategy to spread public health information amongst Moldovans. Specifically, two studies examined whether remittance behavior among Moldovans living in The United States and Canada predicted their perceptions that a "knowledge remittance" strategy for public health information would be effective and their interest in participating in a knowledge remittance effort. Grounded in the extended Technology Acceptance Model (TAM2), two studies evaluated the remittance relationship. Study 1, an exploratory online survey (n = 15), indicated that Moldovan immigrants living in the United States and Canada that have a generally positive attitude towards capital and knowledge remittances will tend to perceive the transmission of knowledge remittances as useful. There was tentative support for the correlation of perceived usefulness with the intention to remit knowledge. Study 2 (n = 5) consisted of qualitative interviews and found that Moldovan immigrants living in the United States and Canada have access to the Internet and frequently use the technology to contact family in Moldova at home. Interviewees had a generally positive view of both capital and knowledge remittances, though they were in disagreement on the major health risks facing Moldova. The findings of these studies suggest that a remittance propagated health campaign is a possible resolution to poor health knowledge in Moldova.Master of Arts
10
Meredith, David Charles. „Match & mismatch : cross-cultural visual symbolism in Hong Kong health & hygiene public information poster campaigns 1950-1990“. Thesis, Birmingham City University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262946.
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11
Langas, Alexia. „“Being a baby elephant is not easy” : How children are portrayed in Austrian information campaigns concerning the Covid-19 pandemic“. Thesis, Linköpings universitet, Tema Barn, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-179730.
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2020 was the year a pandemic hit the world. Along with that, media was swamped with information about death numbers, epidemiological facts, and an urge to inform people on the current situation. The information campaigns by the Austrian government were no exception. Highlighted in these campaigns were children, especially when it came to the relationship with grandparents or presenting how to keep distance through the display of a baby elephant. A visual analysis of information campaigns was conducted in order to find out how children were presented in these campaigns and to further identify what messages were conveyed in relation to children. Four themes emerged during the research process that gave answers to the research questions posed. The results show that children were shown in relation to their grandparents or their family. Moreover, they were often used to present innocence and in need of protection, but paradoxically also as socially responsible over the health and well-being of the older generation. Often so, they were used mimicking the voice of the initiators of the campaign “Look after yourself, look after me” and even used in relation to distance keeping where a child in a baby elephant costume “taught” adults how to keep distance. Research on children’s representation in media in relation to a pandemic is rather slim and there is an urgent need to gain more knowledge in this area, since this would broaden the awareness of how children are represented and seen by a society the reside within.
12
Liu, Yung-I. „The Influence of Communication Context on Political Cognition in Presidential Campaigns: A Geospatial Analysis“. Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211994930.
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13
Davis, Vauna L. „We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign“. BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.
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The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant objectives of the campaign: awareness, prevention, and recovery. XXXchurch has set the pornography agenda in many Christian churches, and also brings the issue to a wider public through news media; they have been featured in thousands of media publications and broadcasts. XXXchurch measures their own success by the stories and feedback they hear from their audience, the media attention they receive, and their increased acceptance by churches. The three main groups of themes in the messages of the campaign are prevention and recovery, the harm of pornography, and how God's purposes for life are impacted by pornography. These themes are essentially persuasive messages encouraging people to consider the negative consequence of using pornography and the benefits of resisting it. The attitudes influenced through these messages are the precursors to taking action to overcome pornography. The XXXchurch campaign establishes credibility with their audience through six elements: (a) prior experience or perceptions, (b) credentials, competence, and expertise (c) honesty and lack of bias, (d) similarity to the audience, (e) bold, confident delivery, and (f) plausible messages. Examples of self-efficacy, exemplars, and fear appeals were the most frequently found theories in the campaign messages. Persuasion theories functioned as useful tools for analyzing and understanding the campaign. Although the XXXchurch team did not design the campaign with these theories in mind, the theories strongly explain the foundation of the campaign. Taken as a whole, the campaign clearly demonstrates research-based principles, which suggest a prediction of successfully influencing attitudes and behavior.
14
Antoniutti, Cleide Luciane. „Usos do Big Data em campanhas eleitorais“. Instituto Brasileiro de Informação em Ciência e Tecnologia/Universidade Federal do Rio de Janeiro, 2015. http://ridi.ibict.br/handle/123456789/849.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Esta tese tem como foco os usos que campanhas eleitorais contemporâneas têm feito do big data, a partir do fenômeno da datificação da informação e da adoção de novas práticas para conquista de eleitores daí derivadas. O trabalho inicia-se discutindo a informação e a tecnologia a partir da Sociedade Informacional (Castells). Caracteriza em seguida o fenômeno da datificação a partir da disponibilidade e dos usos das mídias sociais digitais e dos dispositivos móveis. Conceitua e caracteriza o big data a partir de diferentes dimensões teóricas e práticas, apresentando os impactos do big data na vigilância, monitoramento e uso de informações pessoais de ambientes de mídias sociais digitais. Discute as características das campanhas eleitorais atuais e os conceitos de marketing eleitoral. Apresenta campanhas eleitorais centradas em dados, ilustrando com o exemplo da campanha eleitoral americana de Barack Obama de 2012. Na pesquisa empírica, investiga como empresas de dados brasileiras trabalham com o big data em campanhas eleitorais. Busca diferentes visões de especialistas sobre a temática. Observa-se diretamente uma campanha eleitoral brasileira no pleito de 2014, que foca suas estratégias no uso do big data. Considera-se o big data como um processo pouco usado, mas com grandes expectativas, contribuindo para as ações direcionadas e microsegmentadas de comunicação entre candidato e eleitores.
This thesis focuses on the uses that contemporary election campaigns have made of big data, from datificação of information phenomenon and adoption of new practices to achievement of voters derived therefrom. The work begins discussing the information and technology from the Informational Society (Castells).Features then the datificação phenomenon from the availability and use of digital social media and mobile devices. Conceptualizes and features the big data from different theoretical and practical dimensions, presenting the big data impacts on surveillance, monitoring and use of personal information of digital social media environments. Discusses the features of the current election campaigns and the concepts of electoral marketing. Presents election campaigns centered on data, illustrating the example of the American election campaign of Barack Obama 2012. In empirical research investigates how data Brazilian companies work with big data in election campaigns. Search different views of experts on the subject. It is observed directly a Brazilian election campaign in the 2014 election that focuses its strategies on the use of big data. It is considered the big data as a little-used process, but with great expectations, contributing to the targeted and microsegmentadas actions of communication between candidates and voters.
15
Lee, Seungjo. „Discrete emotion and motivation relative activation in appetitive and aversive motivational system as a function of anger, sadness, fear, and joy embedded in the content of televised information campaigns /“. [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3255513.
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Thesis (Ph.D.)--Indiana University, Dept. of Telecommunications, 2007.Title from PDF t.p. (viewed Nov. 20, 2008). Source: Dissertation Abstracts International, Volume: 68-03, Section: A, page: 0780. Adviser: Annie Lang.
16
Vieira, Aiane de Oliveira. „As estratégias persuasivas dos presidenciáveis na corrida eleitoral de 2014 nas redes sociais“. Universidade Federal de Goiás, 2016. http://repositorio.bc.ufg.br/tede/handle/tede/6508.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This dissertation developed an analysis that aims to identify why political parties and candidates use social media websites as a campaign tool and the main persuasive strategies they use to convince the electorate. It also tried to comprehend how professionalization, medialization and personalization, contemporary campaigns main characteristics, influence political campaigns in digital environments. In this perspective, the research chose to analyze candidates’, Aécio Neves (PSDB) and Dilma Rousseff (PT), official pages on Facebook. The main goal was to understand the persuasive strategies they used throughout the presidential race. The study’s main hypotheses defends that the candidates, using advanced electoral marketing techniques, used social media websites in order to promote themselves and attack their opponents and, on the other hand, did not debate political issues. In order to reach the main goal and test the proposed hypothesis, the research developed a literature review that underwent the historical transformation that the electoral process experienced both in an international and national context. It also focused on New Information and Communication Technology rise in the political communication field as well as debated about their contributions to the quality of democracy and electoral campaigns. The research also promoted an investigation on the political scene that the 2014 presidential race took place, which discussed the polarization between PT and PSDB around the presidential election in the last two decades. The analysis focused, first, on former presidents’ Fernando Henrique Cardoso and Luiz Inácio Lula da Silva administrations as well as President Dilma Rousseff first term and, later, introduced the main events that happened throughout the campaign. The paper identified and debated the main communicational strategies adopted by campaign strategists, which suited as a theoretical sketch of the methodological model implemented. It was collected the content posted on the candidates’ official pages on Facebook between July 6th and October 26th , 2014 and it was developed a content analysis that classified each post in the following categories: Agenda; Support/Endorsement; Attack/Negative Campaign; Campaign/Call for votes; Defense/Counterattack; Institutional; Personal Matters/Personal promotion; and Political Proposals. Later, based on the results, it was done a comparative analysis, which tried to emphasize each variable analyzed and highlight each candidate’s strategies and goals according to the electoral context. This research concluded that institutional propaganda and personal promotion, political personalization main characteristics, in addition to negative campaign led the campaign and, on the other hand, political discussions were put aside.
Esta dissertação desenvolveu uma análise que busca identificar as finalidades para as quais partidos e candidatos usam as redes sociais como ferramenta de campanha política e quais as principais estratégias persuasivas usadas por eles para convencer o eleitor. Buscou-se também compreender como a profissionalização, a midiatização e a personalização, características das campanhas contemporâneas, influenciam as campanhas em ambientes digitais. Nesse sentido, escolheu-se como objeto de estudo as páginas oficiais dos candidatos Aécio Neves (PSDB) e Dilma Rousseff (PT) na rede social Facebook e o objetivo geral foi analisar as estratégias persuasivas usadas por eles ao longo da corrida presidencial. Partiu-se da hipótese de que os candidatos empregaram avançadas técnicas de marketing eleitoral e utilizaram as redes sociais para se autopromoverem e atacarem seus oponentes e, em contrapartida, deixaram de debater questões políticas programáticas. Para alcançar tal objetivo e testar a hipótese proposta, o trabalho fez uma revisão da literatura que perpassou as transformações históricas vividas pelas campanhas eleitorais, tanto no contexto internacional, quanto nacional; a ascensão das Novas Tecnologias de Informação e Comunicação na comunicação política e o debate acerca de suas contribuições para a qualidade da democracia e dos processos eleitorais. A pesquisa desenvolveu também um balanço do cenário político em que as eleições de 2014 se desenvolveram, o qual discutiu a polarização entre PT e PSDB em torno das eleições presidenciais nas últimas duas décadas, perpassando pelos governos de Fernando Henrique Cardoso, Luiz Inácio Lula da Silva e o primeiro mandato de Dilma Rousseff, para então introduzir os principais fatos que se desenrolaram ao longo do período eleitoral. Identificou-se e debateu-se as principais estratégias comunicacionais adotadas pelos estrategistas de campanha, análise esta que serviu como esboço teórico do modelo metodológico implementado na pesquisa, o qual, por meio de análise de conteúdo, coletou as postagens feitas nas páginas oficiais dos dois candidatos entre os dias 06 de julho e 26 de outubro de 2014 e classificou-as em: Agenda; Apoio/Endosso; Ataque/Campanha Negativa; Campanha/Apelo; Defesa/ContraAtaque; Institucional; Assuntos Pessoais/Promoção Pessoal; e Propositivo. Posteriormente, os resultados obtidos foram discutidos por meio de uma análise comparativa, que buscou evidenciar cada variável analisada e destacar as estratégias e os objetivos de cada candidato de acordo com o contexto eleitoral. Concluiu-se que a propaganda institucional juntamente com a promoção pessoal, características da personalização da política, bem como o discurso negativo tomaram conta dos discursos da campanha em detrimento da apresentação e discussão de propostas de governo.
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Moretti, Gisele Melo Alves. „Estudo da campanha de vacinação contra a raiva em cães e gatos em área do Município de São Paulo, SP“. Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/10/10134/tde-09102013-150127/.
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Este estudo teve como objetivo avaliar a campanha de vacinação da Prefeitura de São Paulo na área da SUVIS Lapa/Pinheiros, em 2012. Obteve-se o perfil dos animais e proprietários atendidos e analisou-se a distribuição espacial e áreas de influência dos postos de vacinação, baseando-se na distância euclidiana percorrida pelos proprietários. Realizou-se amostragem não probabilística dos proprietários através da aplicação de um questionário. Os endereços dos animais e postos de vacinação foram plotados em mapas georreferenciados. As distâncias percorridas pelos proprietários foram significantemente maiores ao posto fixo (média de 2.911 metros [2.479-3.343]) do que aos postos volantes (média de 712 metros [657-767]). O meio de transporte mais utilizado até o posto fixo foi o automóvel (76% [69,9-82,1%]), enquanto que, nos postos volantes, a maioria dos proprietários levou seus animais a pé (76% [74,2-77,8%]). Em apenas 19% dos postos de vacinação todos os proprietários residiam no território da SUVIS Lapa/Pinheiros, sendo comum a vacinação de animais provenientes de outras regiões. A idade média dos cães foi de 5,8 anos [5,7-6,0] e 51% eram machos. Quanto à participação, 17% dos proprietários afirmaram ser a primeira vacinação de seus cães na campanha. A idade média dos gatos foi de 4,1 anos [3,9-4,4] e 57% eram fêmeas. Quanto à participação, 35% dos proprietários afirmaram ser a primeira vacinação de seus gatos na campanha. A idade média dos proprietários de cães foi de 40,38 anos, sendo 54% mulheres. Quanto ao transporte, 73% [71,6-74,9%] dos proprietários levaram os cães a pé, e 26% [24,7-28%] utilizaram automóvel. A idade média dos proprietários de gatos foi de 39,85 anos, sendo 62% mulheres. Quanto ao transporte, 63% [58,9-66,5%] dos proprietários levaram os gatos a pé, e 35% [31,4-38,9%] utilizaram automóvel. O número de animais vacinados na SUVIS Lapa/Pinheiros em 2012 foi o menor das últimas quatro campanhas, havendo decréscimo de 34,1% no número total de vacinados em relação a 2009, com diminuição de 35,8% para cães e 25,6% para gatos. Torna-se necessário aprimorar e adequar a estratégia de vacinação, principalmente em função das diferenças socioeconômicas desta área.The purpose of this study was to evaluate the anti-rabies vaccination campaign in the region of SUVIS (Health Surveillance Supervision) Lapa/Pinheiros in 2012. The profile of the animals immunized and their respective owners was obtained and an analysis of the geographical distribution and the areas under the influence of the vaccination stations was made, based on the euclidean distance travelled by the animal owners. A non-probability sampling of the owners was carried out via questionnaire. The home addresses of the animals and of the vaccination stations were plotted on georeferenced maps. The distances travelled by the animal owners were significantly longer to the stationary station (average of 2.911 meters [2.479-3.343]) than to the mobile units (average of 712 meters [657-767]). The most frequently used mean of transportation to the stationary station was the car (76% [69,9-82,1%]), while most owners walked their animals to the mobile units (76% [74,2-77,8%]). In only 19% of the vaccination stations, all animal owners resided in the region under the supervision of SUVIS Lapa/Pinheiros, and the immunization of animals coming from other regions was a usual practice. The average age of the dogs was 5,8 years [5,7-6,0] and 51% of them were male. Regarding the participation in the vaccination campaign, 17% of the owners claimed to be the first vaccination of their dogs in the campaign. The average age of the cats was 4,1 years [3,9-4,4] and 57% of them were female. As for the participation, 35% of the owners claimed to be the first vaccination of their cats in the campaign. The average age of the dog owners was 40,38 years and 54% of them were women. Regarding the transportation, 73% [71,6-74,9%] of the owners walked their dogs to the vaccination station and 26% [24,7-28%] used cars. The average age of the cat owners was 39,85 years and 62% of them were women. As for their transportation, 63% [58,9-66,5%] of the owners walked and 35% [31,4-38,9%] used cars. The number of animals vaccinated in the region of SUVIS Lapa/Pinheiros in 2012 was the lowest of the last four campaigns, and there was a decrease of 34,1% in the total number of vaccinated animals in comparison with 2009, with a decrease of 35,8% for dogs and 25,6% for cats. Therefore, it is necessary to improve and adjust the vaccination strategy, mainly due to the socioeconomic differences in this area.
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Fernandes, Afonso Granate. „Optimização de campanhas de CRM: caso Santander Totta“. Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2231.
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Mestrado em Ciências EmpresariaisQuer no mundo académico, quer na realidade empresarial, cada vez mais se ouve falar em CRM (Customer Relationship Management). O termo, por muitos discutido e sujeito a inúmeras definições, pode ser abordado sob diferentes perspectivas. Independentemente disso, compreender como se desenrola na prática, qual o efeito que poderá ter no funcionamento da empresa, na sua relação com os clientes, e como permite optimizar uma campanha, poderá ser importante para os gestores que queiram implementar tal projecto e estejam reticentes em fazê-lo. Esse foi o objectivo do estágio realizado e deste relatório. Consumado no Banco Santander Totta, que faz parte de um grupo de dimensão internacional, considerado uma das maiores instituições financeiras do mundo, o estágio traduziu-se no levantamento de todo o processo de execução de campanhas de CRM e na definição e identificação de optimizações ao nível deste processo. Foram identificados modelos de propensão para geração de populações alvo para campanhas, analisadas as regras de contacto e de prioritização das diferentes acções comerciais, mediu-se o sucesso de algumas campanhas, e foram examinados os vários canais e estratégias de contacto, nomeadamente ao nível da adequação das ofertas ao cliente e ao canal utilizado. Deste modo, foi possível perceber in loco a aplicação real do CRM e o seu impacto positivo transversal a toda a organização, que permite melhorar uma série de factores importantes no processo de criação de valor para o cliente e para a empresa, potenciando os níveis de eficiência, eficácia e rentabilidade global.
Whether in the academic world or in corporate reality, one keeps hearing more and more about CRM (Customer Relationship Management). Prone to many discussion and several definitions, the term can be approached in many perspectives. Despite that, knowing how to put it into practice, what effect it may have in a company's business and in it's relationship with customers, and knowing how it promotes the enhancement of an advertising campaign, can be very important for executives who are reticent about implementing such a project. That is the objective of this traineeship and the report's purpose. The traineeship took place at Santander Totta Bank, which is incorporated in an international group, considered one of the biggest financial institutions in the world. One can summarize it as the CRM campaign execution survey and the definition and identification of enhancements throughout the whole process. The activities consisted of identifying propensity models to generate targets for the campaigns, analysing contact and prioritization rules for the commercial actions, measuring campaign success and examining channels and contact strategies, like the offer assignment to customers and channels. The outcome is an understanding of the real application of CRM and its transversal and positive impact to the organization, which allows the improvement of a series of important issues in the process of customer and company value creation, enhancing efficiency and effectiveness levels, as well as global lucrativeness.
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Bjursén, Elsa. „Lost in Translation? : How health literacy impacts refugees in Sweden“. Thesis, Uppsala universitet, Teologiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446917.
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The covid-19 pandemic has resulted in millions of lost lives, hundreds of millions ill, and an unwelcome interruption in our lives and in the world order. During the pandemic, we have been fed with massive amounts of information and regulations on how to act to reduce the spread of the virus. To properly make use of the information we receive, health literacy is needed. Health literacy is the basic reading and writing skills that enable us to obtain health-related information. However, the information we are given often requires advanced reading skills, contextual knowledge, and capabilities to process and adapt the information to personal situations. These are requirements that can prove challenging for individuals with little or no previous education. This study seeks to answer how health literacy impacts the capability to access and process information, and how accessible information regarding the covid-19 pandemic is. The study focuses on refugees, with little or no education studying at Swedish For Immigrants (SFI) track 1. Refugees are relevant to study as refugees are more socio-economically vulnerable, have been seen to be disproportionately affected by the covid-19 pandemic, and can be argued to face greater challenges in accessing information. The study is done through a small number of interviews with individuals from the focus group. The results indicate that the respondents have good knowledge of common symptoms and measures to avoid spreading the virus. However, the findings do show that the information material available on the Swedish authorities’ websites is too difficult to understand for someone with limited reading skills. This also applies to material that is claimed to be easy to read. Yet, the respondents do grasp the overall content due to pictures and illustrations. The findings are compared to a survey of information during the pandemic among non-fluent Swedish speakers conducted by MSB. The comparison shows support for certain findings from the interviews.
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Fourie, Lynnette Mitzi. „Partybeheerde kommunikasie in die Noordwesprovinsie tydens die Suid-Afrikaanse algemene verkiesing van 1999 / Lynnette Mitzi Fourie“. Thesis, North-West University, 2003. http://hdl.handle.net/10394/182.
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This study examines the party-controlled communication of the five most important political
parties in the North West Province of South Africa during the 1999 general elections.
The main assumption is that political parties in developing democracies have a normative
obligation to do more than canvas for votes during an election campaign. Political parties
should also be instrumental through their communication in fostering a democratic political
culture. Central to this argument is the notion that a typical marketing approach is not suitable
for an election campaign in a developing democracy. In accordance with the participatory
approach to development, it is thus proposed that the two-way symmetrical model for public
relations (as proposed by James Grunig) is a more appropriate approach to election
campaigns. Especially relevant for this study is the two-way symmetrical model's emphasis
on interaction and the establishment of long tern relationships with target publics.
Through an extensive qualitative analysis of all relevant material (party manifests, newspaper
advertisements, radio advertisements, pamphlets, posters and web pages), it was found that
South African political parties placed much less emphasis on the "image" of the party or its
leader compared to their American counterparts. However, that did not imply that the
substance of the message was emphasised adequately. On the contrary, the political parties
participating in the elections in the North-West province generally failed the normative
criteria of informing voters and identifying democratic values adequately.
Furthermore it was found that the cognitive and emotional campaign messages were not fully
integrated. While the focus was on typical election issues (emotional message), these issues
were not explained and contextualised within a developing democracy to the full extend
(cognitive message). Therefore the emotional message was not utilised to focus the voter's
attention on policy issues and democratic values.
In conclusion it is argued that political parties should do much more than merely canvas for
votes. They should also empower voters by informing them on their policy issues and
highlighting democratic values in society. Only then the new South African democracy will
be sustainable.Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2004.
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Sullivan, Jonathan. „Negativity and information in campaign advertising“. Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11138/.
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In many democracies election campaign advertising is an important form of communication between parties and candidates and voters. There is however an uncomfortable tension between what campaigns should achieve (according to democratic theories) and what they are like in reality. In Taiwan, political scientists have voiced concerns about the excessively negative tone of party and candidate advertising. Descriptive single-election accounts also suggest that campaign ads in Taiwan regularly fail to provide voters with the substantive information they need to make reasoned choices. These observations are cited as reason to conceive campaign advertising as deleterious to Taiwan’s new democracy. However, recent work in the US, suggests that negative advertising may in fact be a source of useful information to voters. By extension, the authors of these studies claim that negative ads make an important contribution to democratic political competition. The central objective of the thesis is to explore these claims in the Taiwan context. Are the theoretical arguments used to explain the content of negative advertising in the US supported by empirical evidence in the highly dissimilar Taiwanese context? Do negative ads in Taiwan, in spite of prior scholarly observations to the contrary, make a useful contribution to the information environment available to voters? In addressing these questions, the thesis aims to contribute a non-western case study to general research on campaign advertising. It also aims to provide the Taiwan studies field with a more systematic account of campaign communications than is currently available. To this end, the study analyzes more than 500 TV and newspaper ads from all four Presidential elections held to date.
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Sernrot, Eric, und Alexander Gabrielsson. „Crossmedia & Storytelling i Marknadsföringssyfte“. Thesis, Umeå University, Informatics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1765.
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This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.
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Šuminas, Andrius. „Expression of the Objectives of Interactive Electoral Communication: The Study of 2011 Municipal Council Elections“. Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20111227_091344-89761.
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The process of interactive electoral communication initiated by politicians in social media is the object of the dissertation. The aim of the paper is to develop a comprehensive research approach to politicians’ electoral communication in social media and to use the approach in describing the specificity of electoral communication taking place in social media, determining the features of expression of the candidates’ electoral objectives, and making an analysis of the communication that took place in an interactive environment during the elections to municipal councils in 2011. In the first part of the thesis, the notion of interactive electoral communication in social media is defined, development of electoral communication in a virtual environment is discussed, and an in-depth analysis of the features of interactive electoral communication in social media is presented. In the second part of the thesis, a process model of interactive electoral communication in social media is formulated and objectives of electoral communication in an interactive environment are identified and analysed, including a detailed examination of their practical application. The third part of the thesis is an empirical study into interactive electoral communication, where the electoral campaign that took place in an interactive environment during the 2011 elections to municipal councils is comprehensively analysed using the process model of the electoral communication objectives.Disertacijos darbo objektas yra interaktyvios politikų rinkiminės komunikacijos vyksmas socialinių medijų priemonėse. Darbo tikslas – sukonstruoti kompleksišką politikų rinkiminės komunikacijos socialinėse medijose tyrimo prieigą, kurią taikant atskleisti socialinių medijų priemonėse vykstančios rinkiminės komunikacijos specifiką ir nustatyti kandidatų naudojamų rinkiminių siekinių raiškos ypatybes, taip pat išanalizuoti 2011 metų savivaldybių tarybų rinkimų metu interaktyvioje erdvėje vykusią komunikaciją. Pirmojoje disertacijos dalyje apibrėžiama interaktyvios rinkiminės komunikacijos socialinėse medijose samprata, nagrinėjama rinkiminės komunikacijos virtualioje erdvėje raida, detaliai analizuojamos interaktyvios rinkiminės komunikacijos socialinėse medijose ypatybės. Antrojoje disertacijos dalyje konstruojamas procesinis interaktyvios rinkiminės komunikacijos socialinėse medijose vyksmo modelis, išskiriami ir analizuojami rinkiminės komunikacijos siekiniai interaktyvioje erdvėje, detaliai nagrinėjamos praktinės jų įgyvendinimo formos. Trečiojoje disertacijos dalyje atliekamas empirinis interaktyvios rinkiminės komunikacijos tyrimas, kuriame, taikant procesinį rinkiminės komunikacijos siekinių modelį, kompleksiškai išanalizuojama interaktyvioje erdvėje vykusi 2011 metų savivaldybių tarybų rinkimų kampanija.
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Aka, Miézan Niamké Adjouba Brigitte. „Enjeux info-communicationnels dans la prévention des maladies. Chroniques en Côte d'Ivoire de 2011 à 2019“. Electronic Thesis or Diss., Université Grenoble Alpes, 2022. http://www.theses.fr/2022GRALL018.
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La thèse s’intéresse à la manière dont les pouvoirs publics communiquent en matière de prévention des maladies chroniques que sont le cancer, le diabète et l’hypertension artérielle. Face aux résultats mitigés des campagnes de prévention sur les maladies chroniques en Côte d’Ivoire, notre recherche examine les enjeux auxquels doivent répondre l’information et la communication. Il apparaît que la communication de prévention est traversée par des enjeux économiques, politiques et socioculturels. Nous interrogeons le concept de « gouvernementalité » développé par Michel Foucault en général et plus spécifiquement les notions de biopolitique, de l’instrumentation de l’action publique et de résistances dans les rapports de pouvoir dans le cadre de la prévention des maladies chroniques. Notre analyse porte sur un corpus hétérogène constitué de douze (12) entretiens semi-directifs avec des acteurs institutionnels et communautaires de la prévention, d’une enquête auprès de trois cent soixante-neuf (369) patients de l’unité d’oncologie du Centre Hospitalier Universitaire de Treichville et d’une analyse de contenu de trois (3) fils de discussion issus d’un groupe de discussion en ligne sur Facebook dédié à la médecine traditionnelle. Après l’analyse, il en ressort trois observations majeures. La communication de prévention est sujette à une prééminence des logiques politiques. De fait, elle constitue un instrument de biopouvoir qui contribue dans une certaine mesure au déploiement de la stratégie politique des gouvernants et participe de ce fait, au renforcement de leur légitimité. Cependant, les dispositifs info-communicationnels de la prévention comportent des insuffisances. Il s’agit entre autres de leur décalage avec les réalités locales notamment en ce qui concerne certains facteurs socioculturels, à l’instar de l’analphabétisme, de la relation positive de la société ivoirienne avec l’embonpoint et du recours à la médecine traditionnelle chez une partie de la population. En raison de ces insuffisances, les populations développent des formes de résistances face aux discours institutionnels de prévention à travers des attitudes de déni, de rejet et des réflexions dubitativesThis thesis examines the way in which public authorities communicate about the prevention of chronic diseases such as cancer, diabetes and hypertension. Faced with the mixed results of prevention campaigns on chronic diseases in Côte d'Ivoire, our research examines the issues that information and communication must address. It appears that economic, political and socio-cultural issues affect prevention communication. We question the concept of "governmentality" developed by Michel Foucault in general and more specifically the notions of biopolitics, the instrumentation of public action and resistances in power relations in the context of chronic disease prevention. Our analysis is based on a heterogeneous corpus consisting of twelve (12) semi-directive interviews with institutional and community actors in prevention, a survey of three hundred and sixty-nine (369) patients in the oncology unit of the Centre Hospitalier Universitaire de Treichville and a content analysis of three (3) threads from an online discussion group on Facebook dedicated to traditional medicine. After the analysis, three major observations emerged. Preventive communication is subject to a pre-eminence of political logics. In fact, it constitutes an instrument of biopower that contributes to a certain extent to the deployment of the political strategy of those in power and thus helps to strengthen their legitimacy. However, the info-communication mechanisms of prevention have their shortcomings. These include their lack of connection with local realities, particularly with regard to certain socio-cultural factors, such as illiteracy, the positive relationship of Ivorian society with overweight and the use of traditional medicine by part of the population. Because of these shortcomings, the population develops forms of resistance to institutional prevention discourse through attitudes of denial, rejection and doubtful thinking
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Grant, Lisanne F. M. „Dimensions and Validation of Perceived Message Sensation Value Scale for Print Messages“. UKnowledge, 2014. http://uknowledge.uky.edu/comm_etds/29.
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The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensions (emotional arousal, novelty, and dramatic impact) and 12 items. Additionally, the newly developed PMSV scale for print messages remained stable across sensation-seeking levels and two different sets of anti-drug messages. Analysis of the data collected also provided support for the convergent, divergent, and predictive validity of the PMSV scale for print messages. Furthermore, from the data it can be inferred that PMSV is an important element that contributes to perceived message effectiveness and attitude towards the ad. The findings associated with this research project also suggest that both high and low sensation seekers preferred high over low sensation value print messages. Lastly, the implications of the PMSV scale for print messages were addressed.
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Ayhan, Saglam. „Developing A Geographical Information System For The Gallipoli Campaign“. Master's thesis, METU, 2005. http://etd.lib.metu.edu.tr/upload/12606263/index.pdf.
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Geographical Information System (GIS) is a very powerful technique which is used in solving different problems in various fields dealing with spatial information. It can also be used for analyzing wars and campaign. Today’
s modern armies use GIS effectively for different purposes such as determining strategic points and planning attack and defense. GIS can also be used for past wars, and historical GIS includes these kinds of applications. In this study, GIS have been used for analyzing Gallipoli Campaign in the First World War. This campaign started in February on 1915 and Allied troops left the Gallipoli Peninsula on 9th January 1916. Gallipoli Campaign have very important role in Turkish and World history. This study includes two different parts about Gallipoli Campaign. In the first part, selected battles of the campaign are analyzed with different GIS functions. Selected battles are Naval, Ariburnu, Conkbayiri, and 2nd Kirte Battles, and they are selected based on the availability of graphic and attribute data. In the second part, relationship between martyrs and locations are studied. Distributions of the number of soldiers for different criteria, such as province, district, soldier rank, death location and age are shown on maps and pie charts.
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Vitiello, Thomas. „Peeking on the campaign : online Voting Advice Applications : challenges and prospects for electoral studies in the digital era“. Thesis, Paris, Institut d'études politiques, 2018. http://www.theses.fr/2018IEPP0001/document.
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Les Systèmes d’Aide au Vote (SAV) comparent, sur des enjeux variés, les positions des utilisateurs avec celles des partis ou des candidats qui sont établies à partir d’une analyse de contenu de leur programme électoral. Les SAV sont un outil d’analyse novateur à usage des politistes puisqu’ils leur permettent de récolter des données empiriques à grande échelle tout au long d’une campagne électorale. L'objectif principal de cette thèse est d'utiliser les données collectées par les SAV afin d’analyser la diffusion d’un site Web à caractère informatif et politique, i.e. les SAV, auprès des internautes dans des systèmes médiatiques différents. Cette thèse teste l'hypothèse selon laquelle l'utilisation des SAV par différents groupes d'électeurs (électeurs partisans, hésitants et indécis) varie selon les systèmes médiatiques. Les analyses des données collectées par des SAV dans sept démocraties électorales représentant trois différents types de systèmes médiatiques (Democratic Corporatist, Liberal et Pluralist Polarized) montrent que les systèmes médiatiques structurent les comportements et influent sur le degré d’exposition à des informations politiques en ligne. Le second apport de cette thèse est l’utilisation des données collectées par un SAV pour l'analyse électorale, notamment pour l’étude du vote sur enjeux et des dynamiques de campagne. Plusieurs analyses sont réalisées dans cette thèse à partir des données recueillies par le SAV français de La Boussole présidentielle. Cette thèse montre que, bien qu’étant non-probabilistes, les échantillons SAV sont très informatifs à condition d’être intégrés dans un cadre de recherche approprié et d’ajuster les biais statistiquesOnline Voting Advice Applications (VAAs) are websites or online applications that show voters which party or candidate is closest to their own political ideas based on how they mark their positions on an ample range of policy issues. In addition to providing voters with reliable information in a structured manner, VAAs are an innovative data-collection tool on issue positions and on a wide set of other indicators. The main scope of this dissertation is to use VAA-collected data to learn about online information exposure during campaigns across media systems. Building on the realistic view of the Web’s political potential and its impact on the public, this dissertation test the hypothesis that VAA use by different voter groups (partisan, doubting and undecided voters) varies across media systems. The analyses of VAA-collected data in seven electoral democracies across three different types of media systems (Democratic Corporatist, Liberal, and Polarized Pluralist) show that media systems are key mediators to explain online information exposure. The second scope of this dissertation is to use VAA-collected data for the sake of electoral analysis, in particular to study issue-voting and campaign dynamics analyses. Several analyses are carried out using data collected by the French VAA of La Boussole présidentielle. This dissertation shows that, despite being non-probabilistic, VAA samples can serve as a very informative tool for the study of political and communication processes during electoral campaigns if integrated within an appropriate research framework and with the use of proper statistical adjustment
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Benson, Krystina Lee. „The committee on public information : a transmedia war propaganda campaign“. Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/53820/1/Krystina_Benson_Thesis.pdf.
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This thesis develops an understanding of how propaganda entered the realm of journalism and popular culture in the United States during World War I through an examination of materials created by the Committee on Public Information (CPI). The CPI was a US governmental propaganda organisation created during World War I to persuade the nation to mobilise for war. Three of its divisions were chosen for this study: the Division of News (DoN), the Division of Four Minute Men (FMM) and the Division of Pictorial Publicity (DPP). Chapter 1 provides a general context for the thesis, outlines the research questions and details previous research on the CPI. Chapter 2 outlines the methods of analysis for interpreting the case study chapters and provides contextual information.
The case studies are presented in Chapters 3, 4 and 5. These chapters are structured in the order of context, medium and content, and contain historical contextual information about each particular division, medialogical aspects of its propagated form and thematic groupings created from close reading of CPI materials. A semiotic analysis in the Peircian tradition is also performed on visual forms of propaganda in Chapter 5. Chapter 6 discusses how the expectations of persuasion, truth and amusement relate to each other when mediated in culture, using Lotman’s concept of the semiosphere. This further develops an understanding of propaganda as a cultural system in relation to other cultural systems – in this case, journalism and popular culture. Chapter 7 provides conclusions about the study, outlines relative strengths and weaknesses regarding the selection and deployment of methods, makes recommendations for future research, and summarises the key contributions of the thesis.
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Cone, Benjamin D. „A CYBERCIEGE campaign fulfilling Navy information assurance training and awareness requirements“. Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2006. http://library.nps.navy.mil/uhtbin/hyperion/06Mar%5FCone.pdf.
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Thesis (M.S. in Information Technology Management)--Naval Postgraduate School, March 2006.Thesis Advisor(s): Cynthia Irvine, Nelson Irvine. "March 2006." Includes bibliographical references (p. 257-258). Also available online.
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Jugaste, Artur. „Communicating Georgia : Georgia's information campaign in the 2008 war with Russia“. Thesis, Stockholms universitet, Institutionen för journalistik, medier och kommunikation (JMK), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-59081.
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During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. This study investigates the information campaign that the Georgian government launched to promote their framing of the conflict in the English-language media. First-hand information about the campaign strategies and techniques is gathered by interviewing the people who worked as PR consultants for the Georgian government during the war in 2008. The eventual PR output is mapped and press release texts are compared with articles from The New York Times and The Washington Post in a framing analysis. The results indicate that Georgia won the PR war as the coverage in the U.S. newspapers clearly supported Georgia's framing. This outcome is attributed to the Georgian side's media management activities that skillfully anticipated the needs of the foreign correspondents covering the conflict. However, the study points out that the supportive coverage was not the result of Georgia's information campaign only. Other factors have to be taken into account, most notably the U.S. administration's strong backing of the Georgian leadership that shaped the tone of the articles written about the war. Future research should look at how the war was covered in countries with less explicit political support for Georgia, as well as investigate the PR efforts on the Russian side during and after the war.
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Scrimgeour, Juan-Marc. „A method for implementing an information security awareness campaign within an organisation“. Master's thesis, Faculty of Commerce, 2019. https://hdl.handle.net/11427/31786.
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Research has shown that educating end-users on information security awareness plays an essential part in securing any environment. While best practice standards provide a set of minimum information security awareness controls that should be implemented, little guidance exists on how to implement these controls to ensure the effectiveness of the training. This research set out to define and evaluate a method for implementing an Information Security Awareness Campaign within an organisation based on existing research and standards while assisting the organisation in improving their information security awareness campaign through the creation of artifacts and measurement techniques. A design science research approach guided the research to evaluate changes in the information security awareness campaign implementation method through several research cycles. The method was implemented within an organisation and evaluated based on the impact, effectiveness and results of each step as well as the feedback from participants. The research found both positive and negative results throughout the method. Specific steps within the method proved to be lengthy, time-consuming and confusing to participants. Although many improvements can yet be made, the method was suitable as it achieved the required objective within the organisation. The research outcome provided a risk-based method with a visual representation that demonstrated the lack of awareness of specific information security awareness topics to the organisation. The results of the study not only provided value to the organisation but provided a tried and tested method for implementing an Information Security Awareness Campaign within other organisations.
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Maniadis, Zacharias. „Essays in aggregate information, the media and special interests“. Diss., Restricted to subscribing institutions, 2008. http://proquest.umi.com/pqdweb?did=1666123041&sid=13&Fmt=2&clientId=1564&RQT=309&VName=PQD.
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Azaki, Joshua Ishaku. „The effect of a persuasive information campaign on students' intention to save water“. Master's thesis, Faculty of Commerce, 2020. http://hdl.handle.net/11427/32581.
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The City of Cape Town (CoCT) experienced three years of drought, which led to the implementation of several water demand management (WDM) strategies by the management of the University of Cape Town (UCT) to facilitate efficient water-saving behaviours among water users. The goal of the WDM strategies was to reduce the rate of water consumption by up to 50% of the regular use. This study implemented a Persuasive Information Campaign (PIC) in four UCT student residences selected on the criteria that they had a smart meter. This study aimed to examine if a PIC disseminated through Short Messaging Service (SMS), email and both SMS and email could increase students' intention to save water. The use of the different channels was to test the effectiveness of each on students' intention to save water. The extended Theory of Planned Behaviour (TPB) was used as a theoretical model to guide the study in achieving its aim. The main constructs of the theory are attitude (a positive or negative evaluation of the benefits of performing a behaviour), social norms (an individual's social perception of performing a behaviour), perceived behavioural control (how easy or difficult performing a behaviour is), and intention to save water (how hard students are willing to try and how much effort they are planning to exert to save water). The additional constructs added to the theory were PIC (a persuasive message advocating for less water consumption by students), knowledge about the need for water-saving (students' perception about water-saving), and exposure to information about water crisis (sources and channels of information about water crisis). A total of 145 questionnaire responses were collected and analysed using the Partial Least Square Path Modelling (plspm) package in R software. The factor loading results from the data analysis showed that students who received the PIC by both SMS and email channel were the most persuaded to increase their intention to save water. While the students who received the PIC through SMS only was the next persuaded. The students who were least persuaded by the PIC were the ones who received the PIC by email only. The overall analysis revealed three main predictors of student's intention to save water, and these include students' knowledge about the need for water-saving (strong positive effect), attitude towards water-saving (strong positive effect), and perceived behavioural control vii (marginal positive effect). These results suggest that the more positive students' attitudes are towards water-saving, and the more knowledgeable they are about water-saving, the higher their intention to save water will be. Although PIC was not among the predictors of students' intention to save water, it had a strong positive effect on students' attitude towards water-saving. This effect also suggests that PIC is important in achieving attitudinal change among students. This study is the first study conducted using PIC as a new construct added to TPB and in the context of a higher institution of education.
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Christenson, Dino Pinterpe. „The Electoral Intersection: Information and Context“. The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1282146055.
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Hansen, Glenn J. „The informational function of communicative sources in presidential campaigns : effects on issue knowledge and character evaluation /“. free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3137706.
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Wang, Albert Zhao. „Essays on Platforms: Asymmetric Information, Search, and Policy“. Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10937.
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The three essays of this thesis cover two sets of topics: search in auction platforms in the first two papers, and political campaigning in the last. In platform settings, search cost reductions are often regarded as beneficial because they improve match quality. But is this in fact true? And if it is true in an aggregate sense, what are the consequences to individual platform participants? Do individual buyers and sellers win or lose? The first paper develops a novel model of search in platforms and applies it to auction platforms to test the popular hypothesis that lower search costs are always beneficial to sellers. Under certain assumptions, we find that while lower search costs is welfare improving, its distributional consequences are less predictable. In general, lower search costs intesify buyer-side competition. On the one hand, this tends to improve seller revenues due to better matches; on the other hand, this may also thin out markets for certain sellers, since lower search costs make it easier for buyers to search out of certain markets. Generally, some sellers gain and some lose; most surprisingly, however, we find that overall seller revenue can decrease with lower search costs. Our second paper extends the model to endogenize buyer participation - so some buyers may leave the platform completely - and considers optimal platform search policy in such settings. Under stricter assumptions, we find that a platform that taxes the seller side generally benefits from lower search costs; a platform that charges buyers, however, may maximize search costs, since the gains from easier search are unevenly distributed among buyers, and may be inefficiently extracted with a fee. The final essay provides a novel model of political campaigning as argumentation, which brings together two different strands of the campaign spending literature: spending has direct effects on electoral outcomes, but also provide a "signal" of candidate quality. The model parsimoniously resolves many pre-existing campaign spending "paradoxes" while delivering new results on the effects and desirability of spending caps.Economics
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Mengascini, Andrea. „Development of a framework for the analysis of document-based phishing campaigns“. Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/24104/.
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In questo elaborato di tesi si affronta lo sviluppo di un framework per l'analisi di URL di phishing estratte da documenti malevoli. Tramite il linguaggio python3 e browsers automatizzati si è sviluppata una pipeline per analizzare queste campagne malevole. La pipeline ha lo scopo di arrivare alla pagina finale, evitando di essere bloccata da tecniche anti-bot di cloaking, per catturare una schermata e salvare la pagina in locale. Durante l'analisi tutto il traffico è salvato per analisi future. Ad ogni URL visitato vengono salvate informazioni quali entry DNS, codice di Autonomous System e lo stato nella blocklist di Google.
Un'analisi iniziale delle due campagne più estese è stata effettuata, rivelando il business model dietro ad esse e le tecniche usate per proteggere l'infrastruttura stessa.
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Fernandes, Pereira Lidia <1996>. „Bolsonaro between populism and fascism: an analysis of the information manipulation during the 2018 electoral campaign“. Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19464.
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Questa tesi si propone di analizzare le dinamiche e gli eventi che hanno portato all'elezione di Jair Bolsonaro in Brasile nel 2018, e il ruolo in essa svolto dalla manipolazione di informazioni avvenuta durante la campagna elettorale. In particolare, viene esaminato come tale manipolazione sia stata favorita dall'utilizzo di social network, come Facebook e WhatsApp, che hanno promosso e facilitato la diffusione di fake news e dichiarazioni fuorvianti. A tal fine, questo lavoro prende in considerazione la situazione nazionale brasiliana precedente le elezioni del 2018 per capire come essa abbia contribuito al risultato di tale consultazione. Per una maggiore comprensione, va messo in evidenza che queste dinamiche rientrano in un contesto più ampio legato all'emergere di un nuovo populismo di destra con tendenze più vicine all'estrema destra. Gli esponenti di questa forma di populismo si servono dei social media per diffondere una visione distorta della realtà basata sul nativismo, aggiungendo l'elemento etnico e sociale all'antagonismo tipico di tale fenomeno. In questo contesto, l'elaborato vuole evidenziare come Bolsonaro, pur rientrando nella categoria dei populisti di destra, presenti numerose caratteristiche che lo avvicinano al fascismo, così come risulta da numerosi suoi interventi che giustificano un pensiero di natura fascista.
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Stålnacke, Larsson Richard, und Niklas Odén. „What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing“. Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45659.
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What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being a tool for producers to incorporate in their analytic research and design process when creating viral campaigns.
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Coulibaly, Kadidia. „Analyse des approches communicationnelles dans le cadre de la lutte contre une pratique socio culturelle préjudiciable : Le cas de l'excision en Côte d'Ivoire“. Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD108.
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Ce travail de recherche traite de la problématique des campagnes de sensibilisation et d’information contre l’excision en Cote d’Ivoire. Nous abordons surtout la question de l’efficacité des nouveaux dispositifs communicationnels en matière de sensibilisation chez les populations impliquées. Si la pratique de l’excision était reconnue positive pour la gente féminine autrefois, des études scientifiques et la médiatisation de ce phénomène ont permis au fil du temps de découvrir les préjudices divers qu'elle entraîne chez la femme en général. Ce constat a suscité des actions en vue d'éradiquer cette pratique. Ainsi depuis plus d’une vingtaine d’années, l’on entreprend un peu partout où l’excision existe, des actions de lutte contre cette pratique. En Afrique, par exemple, plusieurs actions ont été menées pour éradiquer ce phénomène. Des les années 90 des campagnes de sensibilisation ont été initiées aussi bien en Cote d’Ivoire que dans de nombreux autres pays ; On se surprend cependant à constater que malgré tous les efforts mis en oeuvre depuis tant d’années, la pratique est bel et bien toujours existante. Est-ce du a la volonté plus qu’inébranlable de certaines populations à conserver coûte que coûte une Coutume considérée comme un marqueur idéologique de la domination de l’homme sur la femme ? Ou est ce plutôt du à une réelle inadéquation des campagnes de communication avec les contextes de lutte ? Dans certains pays, l’action concertée de l’Etat, des médias et des organisations ont eu un effet très positif dans la lutte contre l’excision ; c’est le cas du Sénégal avec un taux de prévalence passé de 73% à 27%, au Burkina Faso on a une régression lente mais constante, de 85% à 45%. Par contre, en Cote d’ivoire qui représente notre cadre d’étude si la pratique de l’excision avait régressé entre 1990 et 2000 (de 43% à 36 %), force est de constater depuis 2002, on a un regain de ces pratiques caractérisées par une urbanisation du phénomène. Notre intérêt pour ce thème se situant essentiellement dans ce pays, nous avons voulu mener à travers une approche compréhensive (Kaufmann,2007), une réflexion sur les déterminants sociaux et culturels de l’excision et plus particulièrement répondre à certaines questions : D’une part pourquoi le bien fondé des campagnes de sensibilisation instaurées depuis une vingtaine d’année avait un effet limité en Cote d’ivoire ? D’autre part quelles sont les réponses en vigueur dans le cadre de la lutte contre l’excision dans ce pays? Quelle est l’approche communicationnelle et médiatique utilisée ? Quels résultats ont été constatés?Pour mener à bien nos recherches nous avons privilégié une démarche en trois étapes avec une recherche documentaire, des entretiens semi-directifs et des observations participantes. Dans notre première partie, nous ferons un décryptage de la dynamique complexe qui entoure la pratique de l’excision et nous analyserons les premiers programmes de lutte qui, par manque de diplomatie en se situant surtout sur un discours répressif, n’ont pas eu vraiment l’effet escompté vu la persistance de la pratique. Cette résistance des communautés à l’abandon de la pratique a nécessité la révision des techniques de sensibilisation et surtout l’application de techniques plus novatrices et porteuses de sens. Dans le contexte de l’excision, la réussite de l’élaboration des campagnes de communication et surtout l’atteinte des objectifs de ces campagnes dépend fortement de l’implication des populations à tous les points de vue, c’est en ce sens que l’on parle de communication participative. Dans la seconde partie nous essayerons d’analyser l’avis de chercheurs et d’experts sur l’importance de ce type de communication dans les nouveaux enjeux communicationnels pour le changement social. Dans la troisième partie nous recenserons l’implémentation de ces nouvelles approches communicationnelles sur les communautés qui pratiquent l’excision et analyserons leur efficacitéNon communiqué
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Park, Hun Myoung. „How does information and communication technology affect civic engagement? an analysis focusing on electronic government and campaign websites /“. [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3274260.
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Thesis (Ph.D.)--Indiana University, School of Public and Environmental Affairs, 2007.Source: Dissertation Abstracts International, Volume: 68-07, Section: A, page: 3141. Title from dissertation home page (viewed April 8, 2008). Adviser: James L. Perry.
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Alaminos-Fernández, Antonio. „An ideological conflict: the information about refugees in the European mass media versus the UNHCR communication campaign "Dilemmas"“. Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22222.
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The purpose of this research is to compare how the European mass media have presented the arrival of refugees to Europe, with an awareness campaign on this issue (Dilemmas). From this comparison several conclusions are obtained regarding the validity of the information provided by the mass media. In addition, I identify the key concepts to understand the logic followed by both the mass media and the communication for development campaign. In fact, the contradictions detected between the information of the mass media and the Dilemmas campaign seem to show an underlying ideological conflict, expressed in contradictory discourses.This research starts with the qualitative systematic review of several research reports that analyse the information that the European mass media offered about the arrival of refugees. The analysis of this information is carried out applying the concepts of Agenda setting and Frames. The two approaches have established the criteria used to systematize the comparison of the different research reports. After the analysis of the mass media, I analyze the UNHCR campaign on refugees, called "Dilemma". This communication campaign sought to raise awareness in Western societies about the refugee reality. The main objective is to know what concepts, elements and design are specific to this communication campaign, in contrast with the information about refugees that were reported by the media in the European Union. The structure of this research is as follows. After the introduction, the theories, models and methodologies used in this research are briefly presented: The Agenda Setting, Framing, as well as the methodology of Critical Discourse Analysis and Systematic review. The Systematic review will be used to integrate the research reports analyzing the information of the refugee crisis in the mass media. Second, the empirical part of the research is developed in four phases. In a first phase, the Systematic review methodology is used to integrate the research reports made in several European countries, analyzing the information on the refugee in the mass media. The Agenda Setting and Framing approaches are used in the Systematic review to systematize the findings of the research reports on the mass media. The conclusions of this first phase are used in a second phase to analyze the UNHCR campaign applying the Critical Discourse Analysis. To really understand the transcendence of the mass media information it is very important to compare its approach and its contents with those used by UNHCR. The contrast between the two allows greater ability to identify their specific characteristics. Finally, in the third and four phases some conclusions and reflections on the research outcomes are presented.
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Amidu, Mojeed A. „The impact of culture on information behaviour : a case study of the outcome of the polio eradication campaign in Nigeria“. Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/23644.
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Every human being applies their acquired knowledge during the interpretation and application of information, but all the humanly acquired knowledge are shaped by the social information processing model as determined by the traditions and values embedded in their culture. Therefore, the transition from information seeking to the application within a person is not completely dependent on cognition but in the current socio-cultural interpretation of that information. The cultural background of every individual often determines the interpretation and the understanding derivable from any information. Human socio-cultural values are the intervening variables during information seeking, and they can be grouped into three, namely psychological, physiological and environmental, but none acts alone during information seeking and application. Hence, culture as a factor must be considered both psychologically and environmentally to understand its impact on IB because culture comprises of both the tangible and the intangible aspects of human life. The aim of this study is to investigate the main reason for the contrasting results of the polio campaign across the north and south of Nigeria. The study adopted a mixed method approach comprising of a semi-structured interview and focus groups for the collection of data that adequately describe cultural variables to determine the aspects of culture directly impacting on IB, such as language, customs, traditions, and religious values which cannot be quantified or counted. The research approach considered IB in its totality and viewed information not only as tools designed by human to enhance communication and conceptualization of realities but also as the means which enabled the achievement of the desired goal for both the providers and the users of information. Therefore, IB was not only viewed from the context or content of the information but from the way people search, receive and utilise information to meet their respective needs. The study considered the how ; the what ; the where and the whom people consult when in need of information or for the explanation about the information received but not understood, to determine the chosen culture group s IB By considering culture from a multi-disciplinary perspective and IB evolutionarily, the study investigates the impact of cultural orientation on IB through the way the people of Nigeria relates with the polio eradication campaign. The study links all the factors of culture, such as language, tradition, and religion to the ways people relate to information, and the findings revealed that culture plays a significant role in the IB of individuals right from the point of the perceived knowledge gap to the point of information application. The language associated with the people s religious belief was also found to be of significant influence on language preference during communication of information, as well as in the process of encoding and decoding of information. Thus, culture did not only impact on IB during information seeking and application but also the language for the communication of information. Cultural orientation significantly impacted on the way people relates to the polio campaign as a consequence of their IB, and this informed their interpretations of the polio campaign and the eventual outcome of the campaign within the north and south of Nigeria.
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Buckton, Karl. „An investigation into the relationship between information and environmental behaviour : a case study of Cape Town's Smart Living Campaign“. Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/15463.
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Environmental campaigns have generally relied upon using information alone as a way to get messages across to the public. This approach is based on the assumption of a linear relationship between information and behaviour: it is believed that educating people will lead them to be more environmentally responsible. An example of this is the information deficit model. The information-deficit model (Blake, 1999), suggests that experts inform individuals about the environment in order to achieve behaviour change. Contrary to this model, dissenters claim that the information-deficit model is not participatory or deliberative and that human behaviours are determined by factors such as individual lifestyle. This dissertation tests the assumption behind the idea that added information leads to improved environmental behaviour. The research used a case study of an urban South African environmental education program: the Smart Living Campaign in the City of Cape Town. The study is split into two sections, the first which focuses on the workplace of the companies. The second which is aimed at the households of the employees of the companies. The study focused on two variables, the impact of waste management in terms of recycling, and energy usage in terms of electricity consumption on their behaviour.
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Prasse, Paul [Verfasser], und Tobias [Akademischer Betreuer] Scheffer. „Pattern recognition for computer security : discriminative models for email spam campaign and malware detection / Paul Prasse ; Betreuer: Tobias Scheffer“. Potsdam : Universität Potsdam, 2016. http://d-nb.info/1218793066/34.
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Landin, Stine, und Simone Dorén. „Uppbyggnaden av en djurrättskampanj : En visuell innehållsanalys av reklamkampanjer för djurrättsorganisationer“. Thesis, Högskolan Dalarna, Informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31160.
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Under det senaste årtiondet har djurrättsintresset i världen ökat markant. Samtidigt blir marknadsföring mer och mer viktigt i en allt mer digitaliserad värld, så hur marknadsför sig egentligen en djurrättsorganisation? Syftet med föreliggande studie är att se hur en djurrättskampanj skulle kunna se ut generellt, genom att göra en visuell innehållsanalys på 20 utvalda reklamkampanjer för djurrättsorganisationer. För var reklamkampanj analyserades sex stycken reklamenheter. Resultatet presenterades sedan i form av tabeller och diagram, men även genom en egenskapad generisk reklamkampanj. För att validera att den egenskapade reklamkampanjen uppfattas som generell användes en fokusgrupp där de olika enheternas generalitet diskuterades. Utefter detta justerades utformningen av bildspråket. Undersökningen visade att det finns en del olikheter mellan olika djurrättsorganisationers reklamkampanjer, men även gemensamma nämnare kunde hittas.During the last decade the interests in animal rights have increased significant. Meanwhile advertising becomes more and more important in a digitized world, so how do animal right organizations advertise themselves? The purpose of this study is to look further into how a general animal rights campaign could be modeled, by implementing a visual content analysis on 20 selected advertising campaigns of animal right organizations. For each advertising campaign were six different advertising units analyzed. The result was later presented in table and diagram form, but also through a self-made generic advertising campaign. To validate that the self-made advertising campaign is perceived as a generic one, we used focus groups where the generality of the different units was discussed. Out of this the modelling of the imagery was adjusted. The study showed that there are some differences between the different animal right organization campaigns, but it also showed that common denominators can be found.
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Hadji, Mutambuli James. „An evaluation of the government communication and information system's communication strategy: a case study of the 16 days of activism campaign in Soshanguve“. Thesis, University of Fort Hare, 2012. http://hdl.handle.net/10353/d1004900.
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United Nation's (UN) millennium development goal number three is aimed at eliminating gender inequality and empowering women. Gender-based violence is recognised as a global public health and human rights problem that leads to high rates of morbidity and mortality, including sexually transmitted infections, depression, post-traumatic stress disorder, substance dependence and suicide. In responding to this international public health and human rights concern, the South African government has adopted numerous public health communication strategies to highlight the plight of women and children. One of the campaigns that are conducted in South Africa is the 16 Days of Activism for No Violence Against Women and Children (16 Days of Activism Campaign). This campaign was introduced in 1999 but the literature review reveals that to date, no studies have focused on its evaluation. As such, the purpose of this study is to evaluate the 16 Days of Activism Campaign with special reference to the Soshanguve community in Gauteng province. This study builds on two theories, namely the excellence theory and the diffusion of innovation theory. Mixed research methods (also called triangulation) was used whereby in-depth interviews were conducted with representatives from the Government Communication and Information System and the Department of Women, Children and People with Disability to establish the promotion strategies used in the campaign and the methods used to assess the effectiveness of the campaign. Furthermore, a self-administered questionnaire survey was conducted within the Soshanguve community to evaluate the promotion strategies and assess the impact of the campaign.This study revealed a high level of reliance on the television, radio and newspapers in the communication strategies. Both government departments acknowledged that they do not have a tool to evaluate the effectiveness of the campaign from the receivers‟ perspective. The Soshanguve community felt that in essence the campaign is relevant but not on time. The residents viewed the study as an important part of creating awareness about the campaign and they believed the campaign helped them to know what to do when faced with gender-based violence so that they can assist those who are affected by it.
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Šubrtová, Nela. „Komunikační plán Střední školy informatiky a spojů“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222703.
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Primary goal of diploma is communication plan processing of selected secondary school. Part of the plan is also analysis of the present state and project of advertising plan both from marketing and creative strategy point of view including timing and budget.
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Koutun, Alina. „Quality Signals in Equity-based Crowdfunding“. Thesis, KTH, Entreprenörskap och Innovation, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188690.
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The current thesis explores a relatively new academic topic – equity-based crowdfunding. The purpose is to examine which quality signals, used by the entrepreneurs in their fundraising process, tend to increase the probability of closing an equity-based crowdfunding campaign successfully. The findings in this thesis serve as an additional contribution to a relatively unexplored topic of signaling in equity crowdfunding. Besides a theoretical contribution, it provides practical insights that may help entrepreneurs and crowdfunding platforms to increase the probability of successful campaign closure. The data for this study was collected from an international crowdfunding platform Fundedbyme.com. The explanatory variables, both continuous and binary, were divided into several thematic groups, while the dependent variable was defined by either successful or unsuccessful outcome of the campaign. The effect of the explanatory variables on the outcome of the campaign was tested with the help of the logistic regression (logit) model. The results showed that crowd investors in the network of Fundedbyme.com use particular quality signals to distinguish between the projects, in fact, both financial signals and more qualitative signals. Increases in the financial signals such as funding goal and price per share affect the probability of success negatively, while the presence of the qualitative signals (received awards and the indication of the non-executive board) contribute to a higher probability of success. Secondly, the results imply some similarities between the selecting mechanism in traditional funding, reward-based and the equity-based crowdfunding. As a third point, this research shows that the presence of a specific selecting mechanism in crowdfunding helps to some extent decrease the information asymmetry and adverse selection in the market of crowdfunding.
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Rori, Lamprini. „Les organisations partisanes à la lumière de la professionnalisation de la communication politique : une présidentialisation inachevée : analyse comparative du Parti socialiste français et du Mouvement socialiste grec“. Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010331.
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Cette thèse aborde le changement organisationnel des partis qu'entraînent les dynamiques crées par le développement de la communication politique. Elle éclaircit comment la modernisation des techniques de cette communication influence le fonctionnement interne des partis, en altérant l'espace public politique dans lequel ceux-ci s’intègrent. En choisissant deux partis renfermant de très grandes différences intra-partisanes et institutionnelles, le PS et le PASOK, elle cherche à développer une réflexion sur les organisations partisanes, en essayant de comprendre les causes de leur transformation, les forces qui interagissent, ainsi que les reflets de cette transformation sur leur fonctionnement politique. À travers une classification des différents types de présidentialisation étudiées post-moderne, pour démarquer la logique de l'opinion qui imprègne la présidentialisation contemporaine de celles apparues dans le passé. Des facteurs institutionnels et structurels dans les deux pays, ont révélé la coexistence d'une série de paramètres qui favorisent la présidentialisation en France et en Grèce.Ayant, ensuite, analysé la transformation de l'espace politique, j'ai mis en lumière la complexité des relations dans le champ politico-médiatique, voire les antagonismes et l'interdépendance parmi et entre les différents entrepreneurs médiatiques, communicationnels et politiques. La nature et le degré de professionnalisation de la communication politique au sein de la famille socialiste, que j'ai pu déceler grâce à mon enquête en ligne auprès des responsables de communication au niveau macro et micro politique sont innombrables, parmi lesquels le changement du lien représentatif, la personnalisation de la politique et le renchérissement du coût de la vie politique me semblent être les plus importants en ce qui concerne la présidentialisation post-moderne des partis. La montée de la logique d'opinion, la prolifération des partis par rapport à une série d'experts et d'agents extra-partisans dans un sens plus large, ainsi que la nécessité de s'adapter sans cesse en termes de ressources communicationnelles pour répondre aux besoins de cette compétition politique médiatisée, obligent les partis à des changements sur les plans organisationnel et stratégique. Le PASOK et le PS confirment la tendance à la présidentialisation quoique seulement partiellement. Bien que les facteurs exogènes tendent vers une ouverture des processus et des fonctions des partis socialistes, telle que la généralisation d'une relation directe entre les leaders et les citoyens, cette logique présidentielle se heurte à d'autres logiques – locales et parlementaires – ainsi qu'aux dynamiques davantage horizontales que verticales. En plaçant au cœur de notre analyse les contraintes médiatiques et la conversion à la logique d'opinion, nous avons démontré que par sa nature, cette présidentialisation post-moderne est vulnérable, car liée à des facteurs externes aux partis. Ainsi, alors qu'elle est censée renforcer les leaders et les candidats principaux, la présidentialisation issues des contraintes notamment médiatiques, transfère la légitimation du leadership de l'arène intra-partisane au sein de l'opinion publique. La présidentialisation post-moderne dépossède davantage les deux partis de leurs fonctions traditionnelles et contribue à leur désinvestissement idéologique et intellectuelThis thesis addresses the organizational change that parties undertake under the dynamics developed by political communications. It sheds light in the way that modernization of communication technology influences the intra-party functions, by altering the political public space in which parties integrate. Following the most different systems’ design, the comparison between the French and the Greek socialist party develops a reflection on party organizations, trying to understand the causes of their information, the forces that interact in their mutation, the parameters of organizational configuration, and the effects of this transformation on their party function. By creating an original typology of presidentialization on the basis of the source of leadership legitimization, I use the term post-modern, in order to distinguish the contemporary presidentialization sealed by the dynamics of public opinion , from those occured in the past. Institutional and structural factors in Greece and France revealed the existence of a series of parameters that enhance presidentialization. Having then analyzed the transformation of the political public sphere, I demonstrate the complexity of relations, competition and interdependence existing among and between media, communication and political entrepreneurs in the fields of politics and media. I have then identified the nature and degree of professionalization of political communication within the socialist family, through and online survey Heads of Communication in seventeen socialist parties. Among numerous effects stemming from mediatization of politics and professionalization of communication in the macro and micro political level, I consider changes in the links of representation, personalization of politics and the rising cost of politics a the most importantly related to post-modern presidentialization. The rize of public opinion, the dependence of parties from a series of experts and non-partisan agents in a broader-sense, as well as the need to continually adapt communication resources in order to meet the needs of this mediatized political competition, force parties to undertake changes. PASOK and PS confirm the trend of presidentialization, albeit only partially. Although exogenous factors push towards an opening processes and functions of the socialist parties, such as the generalization of a direct relationship between the leader and the citizen, this presidential logic is hampered by other logics – local and parliamentary – as well as dynamics rather than horizontal than vertical. By placing at the heart of my analysis media constraints and conversion to public opinion demands, I have shown that by its nature, this post-modern presidentialization is vulnerable because of external factors related to parties. So while it is supposed to strenghten the leaders and the principal candidates, presidentialization linked to media constraints transfers the leadership legitimization from the intra-party arena towards public opinion. Post-modern presidentialization stengthens already existing deprivation of both parties from their traditional functions and contributes to their ideological and intellectual disinvestment