Thematische Bibliographien / Information campaigns

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Auswahl der wissenschaftlichen Literatur zum Thema „Information campaigns“

Autor: Grafiati

Veröffentlicht am 24. Juni 2021

Zuletzt aktualisiert am 1. August 2024

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Zeitschriftenartikel zum Thema "Information campaigns"

Boleslavsky, Raphael, und Christopher Cotton. „Information and Extremism in Elections“. American Economic Journal: Microeconomics 7, Nr. 1 (01.02.2015): 165–207. http://dx.doi.org/10.1257/mic.20130006.

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We model an election in which parties nominate candidates with observable policy preferences prior to a campaign that produces information about candidate quality, a characteristic independent of policy. Informative campaigns lead to greater differentiation in expected candidate quality, which undermines policy competition. In equilibrium, as campaigns become more informative, candidates become more extreme. We identify conditions under which the costs associated with extremism dominate the benefits of campaign information. Informative political campaigns increase political extremism and can decrease voter welfare. Our results have implications for media coverage, the number of debates, and campaign finance reform. (JEL D72, D83)

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Enli, Gunn. „Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election“. European Journal of Communication 32, Nr. 1 (Februar 2017): 50–61. http://dx.doi.org/10.1177/0267323116682802.

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In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers, Twitter has become a platform for mass communication and the candidate’s main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign’s strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign’s more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.

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Bode, Leticia, David S. Lassen, Young Mie Kim, Dhavan V. Shah, Erika Franklin Fowler, Travis Ridout und Michael Franz. „Coherent campaigns? Campaign broadcast and social messaging“. Online Information Review 40, Nr. 5 (12.09.2016): 580–94. http://dx.doi.org/10.1108/oir-11-2015-0348.

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Purpose Despite the growing use of social media by politicians, especially during election campaigns, research on the integration of these media into broader campaign communication strategies remains rare. The purpose of this paper is to ask what the consequences of the transition to social media may be, specifically considering how Senate candidates’ use of a popular social network, Twitter, is related to their messaging via broadcast media in the form of campaign advertising, in terms of content and tone. Design/methodology/approach To address this research question, a unique data set combining every tweet (10,303) and every television ad aired (576,933 ad airings) by candidate campaigns for the US Senate during the 2010 campaign is created. Using these data, tweets and ads are analyzed for their references to issues as well as their overall tone. Findings Findings demonstrate that social messaging often resembles broadcast advertising, but that Twitter nonetheless occupies a unique place in modern campaigns in that its tone tends to be quite different than that of advertisements. Research limitations/implications This sheds light on a larger debate about whether online campaigning has produced a fundamental change in election practices or whether new media simply extend “campaigning as usual.” Originality/value This study uses a novel data set, encompassing the complete universe of ads and tweets distributed by candidates for Senate in 2010.

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Breitbart, E. W., R. Greinert und B. Volkmer. „Effectiveness of information campaigns“. Progress in Biophysics and Molecular Biology 92, Nr. 1 (September 2006): 167–72. http://dx.doi.org/10.1016/j.pbiomolbio.2006.02.023.

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Ohr, Dieter, und Peter R. Schrott. „Campaigns and Information Seeking“. European Journal of Communication 16, Nr. 4 (Dezember 2001): 419–49. http://dx.doi.org/10.1177/0267323101016004001.

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Nickerson, David W., und Todd Rogers. „Political Campaigns and Big Data“. Journal of Economic Perspectives 28, Nr. 2 (01.05.2014): 51–74. http://dx.doi.org/10.1257/jep.28.2.51.

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Modern campaigns develop databases of detailed information about citizens to inform electoral strategy and to guide tactical efforts. Despite sensational reports about the value of individual consumer data, the most valuable information campaigns acquire comes from the behaviors and direct responses provided by citizens themselves. Campaign data analysts develop models using this information to produce individual-level predictions about citizens' likelihoods of performing certain political behaviors, of supporting candidates and issues, and of changing their support conditional on being targeted with specific campaign interventions. The use of these predictive scores has increased dramatically since 2004, and their use could yield sizable gains to campaigns that harness them. At the same time, their widespread use effectively creates a coordination game with incomplete information between allied organizations. As such, organizations would benefit from partitioning the electorate to not duplicate efforts, but legal and political constraints preclude that possibility.

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Druckman, James N., Martin J. Kifer und Michael Parkin. „Resisting the Opportunity for Change“. Social Science Computer Review 36, Nr. 4 (02.06.2017): 392–405. http://dx.doi.org/10.1177/0894439317711977.

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This article explores congressional campaigning on the web in 2016. What impact did the unique nature of the 2016 election have on those involved with the creation and maintenance of congressional campaign websites? Did it cause them to alter their approach to online campaigning? Using data from a survey of campaign insiders, we find that the factors that influence how congressional campaigns view and use their websites were largely impervious to the unique electoral environment. Results show that, consistent with previous election years, campaigns maintained a fairly uniform view of likely visitors and target audiences, and they tended to see their campaign websites as digital hubs, best used for capturing the campaign’s overall message. We also find that, as in other years, nonincumbents continued to use their websites to campaign more aggressively than incumbents. Overall, the results suggest that congressional campaigning on the web is primarily driven by stable factors that transcend technological advancements and shifts in the political environment.

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Morvinski, Coby, Matthew J. Lupoli und On Amir. „Social information decreases giving in late-stage fundraising campaigns“. PLOS ONE 17, Nr. 12 (01.12.2022): e0278391. http://dx.doi.org/10.1371/journal.pone.0278391.

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Online fundraisers often showcase information about the number of donations received and the proximity to the campaign goal. This practice follows research on descriptive norms and goal-directed motivation, which predicts higher contributions as the number of donors increases and as the campaign goal is approached. However, across three studies, we demonstrate that when the campaign is close to completion, individuals give more when they see that there are few (vs. many) donors to the campaign. We observe this result across real campaigns on a fundraising website and obtain causal evidence for this effect in two laboratory experiments. We find that this effect is driven in part by an increase in the perceived progress that one’s donation makes towards reaching the campaign goal. This work identifies a counterintuitive consequence of norm-based marketing appeals and has important implications for fundraisers.

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Chan, Lilian, Blythe O'Hara, Philayrath Phongsavan, Adrian Bauman und Becky Freeman. „Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns“. Journal of Medical Internet Research 22, Nr. 8 (11.08.2020): e17432. http://dx.doi.org/10.2196/17432.

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Background Mass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campaign evaluations are needed, but with the proliferation of digital media–related metrics, there is no clear consensus on which evaluation metrics should be used. Public health campaigns are diverse in nature, so to facilitate analysis, this review has selected tobacco control campaigns as the scope of the study. Objective This literature review aimed to examine how tobacco control campaigns that use traditional and digital media platforms have been evaluated. Methods Medicine and science databases (Medical Literature Analysis and Retrieval System Online [MEDLINE], EMBASE, PsycINFO, Cumulative Index to Nursing and Allied Health Literature [CINAHL], and Scopus), and a marketing case study database (World Advertising Research Center) were searched for articles published between 2013 and 2018. Two authors established the eligibility criteria and reviewed articles for inclusion. Individual campaigns were identified from the articles, and information on campaigns and their evaluations were supplemented with searches on Google, Google Scholar, and social media platforms. Data about campaign evaluations were tabulated and mapped to a conceptual framework. Results In total, 17 campaigns were included in this review, with evaluations reported on by 51 articles, 17 marketing reports, and 4 grey literature reports. Most campaigns were from English-speaking countries, with behavioral change as the primary objective. In the process evaluations, a wide range of metrics were used to assess the reach of digital campaign activities, making comparison between campaigns difficult. Every campaign in the review, except one, reported some type of engagement impact measure, with website visits being the most commonly reported metric (11 of the 17 campaigns). Other commonly reported evaluation measures identified in this review include engagement on social media, changes in attitudes, and number of people contacting smoking cessation services. Of note, only 7 of the 17 campaigns attempted to measure media platform attribution, for example, by asking participants where they recalled seeing the campaign or using unique website tracking codes for ads on different media platforms. Conclusions One of the key findings of this review is the numerous and diverse range of measures and metrics used in tobacco control campaign evaluations. To address this issue, we propose principles to guide the selection of digital media–related metrics for campaign evaluations, and also outline a conceptual framework to provide a coherent organization to the diverse range of metrics. Future research is needed to specifically investigate whether engagement metrics are associated with desired campaign outcomes, to determine whether reporting of engagement metrics is meaningful in campaign evaluations.

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Ibrahim, Sameh Awadalla El-Sayad. „The Role of Media Campaigns in Raising Awareness of Development Issues and Their Relationship to the Level of Anxiety in Adolescents“. Journal of Southwest Jiaotong University 56, Nr. 2 (30.04.2021): 332–49. http://dx.doi.org/10.35741/issn.0258-2724.56.2.27.

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The study sought to determine the role of media campaigns in educating university youth about various developmental issues and their relationship to their level of anxiety. The study is descriptive. It relied on the survey method on a sample of 400 adolescents at Ain Shams University. The most important forms of benefiting from the follow-up of media campaigns related to development issues came to provide them with important information about development issues, give a sense of confidence in state institutions, increase the sense of responsibility towards society, follow up on current development issues, awareness and interest in them. The most important media campaigns presented on satellite channels related to development issues are health awareness campaigns (Coronavirus - C virus campaign - 100 million health campaign - breast cancer), slum development campaigns, solidarity and dignity campaign to support the needy, small and micro enterprises support campaign, payment campaigns, electronic, economic campaign (price reduction - price control), low-income support campaign (supply system - bread system), campaigns for the disabled and people with special needs. The positive aspects of media campaigns related to development issues came as follows: The presented development issues are new and consistent with the current needs of society, their goals are clear and specific, their design is innovative, they encourage positive change, they seek to meet the needs of the ordinary citizen, the celebrities involved in media campaigns, the serious development issues that It presents it through its messages, the technical methods used in presenting development issues.

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Dissertationen zum Thema "Information campaigns"

Jiggins, Stephen, und n/a. „Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign“. University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.

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Jowett and O'Donnell observe that 'there is a clear revival of interest in the important role of propaganda in many aspects of modern life, not necessarily related to international intrigue or military campaigns' (1992, p. xi). This thesis has examined the 1991 Census communication campaign (ABS 1991a) for evidence of propaganda intentions and strategies. Propaganda is clearly a pejorative term and its application to a particular campaign could imply a covert attempt at manipulation by the authority behind the campaign�the Australian Bureau of Statistics (ABS). As the author was responsible for the development, implementation and evaluation of the 1991 Census communication campaign and had privileged access to a range of sources, a reader might expect detailed references to internal files which reveal conscious decision-making to mount a propaganda campaign. This is not the case. An analysis of the 150 working files associated with the campaign revealed no support for such a hypothesis; there was no evidence of decision-making with the intent of implementing propaganda strategies. Similarly, during interviews with senior ABS managers, these managers categorically rejected the notion that the Bureau conducted a propaganda campaign and pointed to the fact that all procedures were cleared through both the Federal Parliament and the Privacy Commissioner. The hypothesis explored by this thesis is that despite this lack of conscious direction, propaganda processes are evident in the way the ABS conducted the communication campaign for the 1991 Census. The perspective of the thesis is closely aligned to that of Altheide and Johnson who locate propaganda as the bridge between 'organisational image and reality' (1980, p. 4). Altheide and Johnson regard propaganda as an insidious phenomena based on impression-management through the 'rigorous pursuit of scientifically valid procedures and standards' (1980, p. 229). The end result of this impression-management is that certain 'facts' are presented to the exclusion of all others. This thesis argues that impression-management strategies are evident in the way the ABS conducted the communication campaign for the 1991 Census. The processes of impression-management are subtle and do not reside in such sources as internal files. The process operates through the internalised ethos and corporate values inculcated in the minds of senior staff within the Bureau and is best conceptualised as a mindset, reflected in outcomes. I have used the term mindset to cover the process of converting abstract values into specific guides for action�fora discussion of this process see Hall (1977, pp. 69 - 83). This mindset is well-illustrated by the issue of compulsion�the obligation to complete a census form. At one level the ABS procedures are impeccable: cleared through the federal parliament and the Privacy Commissioner�and it is this form of discourse that is documented in internal files. The procedures do not, however, enable respondents to make an informed decision about whether the census is compulsory and about the ramifications for non-compliance. The mindset operating here is based on the value of the census to the ABS�the census is good for the ABS�it generates revenue and legitimises the role of the organisation. The thesis presents data which establishes that there is a significant gap between the organisational image of the census (in the corporate mind of the ABS) and that perceived by householders. The mindset of the ABS is clearly evident in the procedures adopted on this issue. The main finding of this thesis is that many of the processes underlying the development of the 1991 Census communication campaign were subtle environmental influences. These reflected the internal dynamics of the ABS, and its ability as an institution to control the communication environment through addressing the needs of other major organisations, such as the media, and the release of selective information to specific target audiences. In this context, institutional dynamics, more than decisions by individual managers, influenced the conduct of the campaign. The process of propaganda, therefore, is implicit in the 1991 Census rather than explicit�a distinction, in terms of process, drawn by Pearlin and Rosenberg (1954) in their examination of propaganda techniques in institutional advertising. It should also be acknowledged that whilst the author did have privileged access to information, there is no information contained in this thesis that would not be publicly available. The majority of primary sources are reports published by the ABS or papers delivered by Bureau staff at a range of fora. Permission was sought from the ABS for assistance in obtaining access to information and this was readily granted.

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Bloom, Paula S. „Citizen preparedness campaign information campaigns increasing citizen preparedness to support creating a 'Cuture of Preparedness' /“. Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion.exe/07Mar%5FBloom.pdf.

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Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2007.
Thesis Advisor(s): David Tucker. "March 2007." Includes bibliographical references (p. 115-125). Also available in print.

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Bloom, Paula S. „Citizen preparedness campaign : information campaigns increasing citizen preparedness to support creating a 'Culture of Preparedness'“. Thesis, Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/3650.

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CHDS State/Local
Citizen preparedness has been a requirement since the events of September 11, 2001, and was reinforced as a necessity after Hurricanes Katrina and Rita in August 2005. Although National Strategy documents outline the requirement for citizen participation in national preparedness the requirement is through volunteerism using the Citizen Corps. There are currently readiness programs being conducted through the Citizen Corps, Department of Homeland Security and the Federal Emergency Management Agency but they are not coordinated across the federal state and local or proactive in nature. Proactive Information Campaigns using core and supporting elements can be one methodology to increase citizen preparedness to support the creation of a 'Culture of Preparedness', which includes citizen participation along with the all levels of government and the private sector. Homeland Security stakeholders can use the Information Campaign Model developed to formulate proactive information campaigns to increase citizen preparedness.

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Gremu, Chikumbutso David. „Building an E-health system for health awareness campaigns in poor areas“. Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017930.

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Appropriate e-services as well as revenue generation capabilities are key to the deployment and the sustainability for ICT installations in poor areas, particularly common in developing country. The area of e-Health is a promising area for e-services that are both important to the population in those areas and potentially of direct interest to National Health Organizations, which already spend money for Health campaigns there. This thesis focuses on the design, implementation, and full functional testing of HealthAware, an application that allows health organization to set up targeted awareness campaigns for poor areas. Requirements for such application are very specific, starting from the fact that the preparation of the campaign and its execution/consumption happen in two different environments from a technological and social point of view. Part of the research work done for this thesis was to make the above requirements explicit and then use them in the design. This phase of the research was facilitated by the fact that the thesis' work was executed within the context of the Siyakhula Living Lab (SLL; www.siyakhulaLL.org), which has accumulated multi-year experience of ICT deployment in such areas. As a result of the found requirements, HealthAware comprises two components, which are web-based, Java applications that run in a peer-to-peer fashion. The first component, the Dashboard, is used to create, manage, and publish information for conducting awareness campaigns or surveys. The second component, HealthMessenger, facilitates users' access to the campaigns or surveys that were created using the Dashboard. The HealthMessenger was designed to be hosted on TeleWeaver while the Dashboard is hosted independently of TeleWeaver and simply communicates with the HealthMessenger through webservices. TeleWeaver is an application integration platform developed within the SLL to host software applications for poor areas. Using a core service of TeleWeaver, the profile service, where all the users' defining elements are contained, campaigns and surveys can be easily and effectively targeted, for example to match specific demographics or geographic locations. Revenue generation is attained via the logging of the interactions of the target users in the communities with the applications in TeleWeaver, from which billing data is generated according to the specific contractual agreements with the National Health Organization. From a general point of view, HealthAware contributes to the concrete realizations of a bidirectional access channel between Health Organizations and users in poor communities, which not only allows the communication of appropriate content in both directions, but get 'monetized' and in so doing becomes a revenue generator.

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Pedro, Fátima Aparecida. „Information system for flight test campaigns: A proposal for a research institution“. Universidade de Taubaté, 2014. http://www.bdtd.unitau.br/tedesimplificado/tde_busca/arquivo.php?codArquivo=689.

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The development of Information Management Strategy is essential for a given organization. For such business the big challenge is to provide adequate information management to improve its efficiency. Flight test business encompasses the execution of experimental test flight on manned aircraft. For such activity information management is vital for risk assessment. A single test flight could produce a large amount of data, therefore the Management Information System (SIG) becomes complex. A SIG model to be used for flight test business is proposed by this dissertation. The adopted model is proposed to provide an efficient information management for the Experimental Flight Test Campaign Executive Process (PECEV). The research process employs an exploratory case study methodology. Such study was executed into a Science and Technology Institution (ICT) that provides experimental flight test services for aerospace research and development. Such institution belongs to an industrial technology cluster located in the metropolitan region of Vale do Paraiba e Litoral Norte in São Paulo, Brazil. The analysis of the current process used to provide flight test services by such institution, employed a documental analysis with qualitative approach. The proposed SIG model was based on the Plan, Do, Check and Act (PDCA) method. Action items were included for process improvement. Based on the proposed model it is expected that this ICT could implement this SIG to allow effective management of PECEV.
O desenvolvimento de uma estratégia de gestão de informações é imprescindível em uma organização. Torna-se um desafio para a organização gerir os recursos de dados, de forma a manter a eficiência de seus serviços. A atividade de ensaios em voo envolve a execução de voos de ensaios em aeronaves tripuladas. A gestão de informações é considerada vital para minimizar os fatores de riscos dessa atividade. Devido ao grande volume de dados proveniente de um único voo de ensaio, os Sistemas de Informações Gerenciais (SIGs) para essa atividade são complexos. Nesta dissertação, é apresentada a proposta de um modelo de SIG para ensaios em voo. O modelo se propõe a apresentar um plano para a gestão das informações do Processo de Execução de Campanhas de Ensaios em Voo (PECEV). A pesquisa apresentada é um estudo de caso, com delineamento exploratório. Foi desenvolvida em uma Instituição de Ciência e Tecnologia (ICT) de pesquisa do setor aeroespacial, que realiza atividades de ensaios em voo. Essa instituição é integrante do parque tecnológico e industrial localizado na Região Metropolitana do Vale do Paraíba e Litoral Norte. Foi elaborada uma análise documental, por meio de uma abordagem qualitativa, para a análise do atual processo de ensaios em voo da ICT. O modelo proposto do SIG foi obtido seguindo o modelo preconizado pelo Procedimento de Gestão para Melhoria de Processos (PDCA). Foram propostas ações para aprimorar o atual processo. A partir do modelo proposto, pressupõe-se que, posteriormente, seja implantado na ICT um SIG que possibilite a gestão eficaz do PECEV.

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Bergbower, Matthew L. „Information And Voting In Senate Elections“. OpenSIUC, 2009. https://opensiuc.lib.siu.edu/dissertations/45.

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Several recent studies on information shortcuts and electoral vote choice show that challenges to classic democratic theory are largely exaggerated. Namely, there is now convincing evidence towards Americans having the ability to cast votes that are representative of their own political preferences. Research on such heuristics largely depend on presidential election data however, and it remains uncertain how voters respond to less salient elections where candidate information may not be as apparent and electoral communication efforts are more dismal. This study utilizes a voting correctly measure previously developed to analyze the ability of voters during Senate elections. Special attention in this study is given towards individual characteristics and campaign characteristics. First, individual characteristics, such as social and demographic variables, are expected to have an effect on voting correctly based on previous political behavior studies noting group disparities among political interest, knowledge, engagement, and turnout. Second, campaign characteristics are hypothesized to have an effect on quality voting based on literature explaining how campaigns matter in an informational sense. The findings reported in this study provide lackluster evidence towards the ability of voters to make preferred decisions based on limited information and minimal campaign effects on correct voting.

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Walker, Lucy. „High interest, low content : a content analysis of 2004 campaign information found in five leading consumer magazines aimed at young adults /“. abstract and full text PDF (free order & download UNR users only), 2005. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1433112.

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Thesis (M.A.)--University of Nevada, Reno, 2005.
"August, 2005." Includes bibliographical references (leaves 80-88). Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2005]. 1 microfilm reel ; 35 mm. Online version available on the World Wide Web.

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Kemp, Deena G. „Source credibility and public information campaigns : the effect of audience evaluations of organizational sponsors on message acceptance“. [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002232.

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Fesenmaier, Margaret Anna. „Permeating the wall: Transmitting knowledge remittances as a strategy for health information campaigns in The Republic of Moldova“. Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23307.

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The Republic of Moldova is losing many of its citizens to more lucrative economic opportunities abroad. Remittances from emigrants, in many various forms, have become vital agents in the Moldovan economy. This thesis investigated whether remittance activity among immigrants from Moldova in the United States and Canada might be used as a model for an effective strategy to spread public health information amongst Moldovans. Specifically, two studies examined whether remittance behavior among Moldovans living in The United States and Canada predicted their perceptions that a "knowledge remittance" strategy for public health information would be effective and their interest in participating in a knowledge remittance effort. Grounded in the extended Technology Acceptance Model (TAM2), two studies evaluated the remittance relationship. Study 1, an exploratory online survey (n = 15), indicated that Moldovan immigrants living in the United States and Canada that have a generally positive attitude towards capital and knowledge remittances will tend to perceive the transmission of knowledge remittances as useful. There was tentative support for the correlation of perceived usefulness with the intention to remit knowledge. Study 2 (n = 5) consisted of qualitative interviews and found that Moldovan immigrants living in the United States and Canada have access to the Internet and frequently use the technology to contact family in Moldova at home. Interviewees had a generally positive view of both capital and knowledge remittances, though they were in disagreement on the major health risks facing Moldova. The findings of these studies suggest that a remittance propagated health campaign is a possible resolution to poor health knowledge in Moldova.
Master of Arts

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Meredith, David Charles. „Match & mismatch : cross-cultural visual symbolism in Hong Kong health & hygiene public information poster campaigns 1950-1990“. Thesis, Birmingham City University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262946.

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Bücher zum Thema "Information campaigns"

L, Narel James, und Combelles-Siegel Pascale, Hrsg. Information campaigns for peace operations. Washington, DC: Command and Control Research Program, 1999.

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Klingemann, Hans-Dieter, und Andrea Römmele. Public Information Campaigns and Opinion Research. 6 Bonhill Street, London EC2A 4PU: SAGE Publications Ltd, 2002. http://dx.doi.org/10.4135/9780857024534.

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T, Salmon Charles, Hrsg. Information campaigns: Balancing social values and social change. Newbury Park, Calif: Sage Publications, 1989.

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P, Redlawsk David, Hrsg. How voters decide: Information processing during election campaigns. Cambridge: Cambridge University Press, 2006.

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E, Rice Ronald, und Atkin Charles K, Hrsg. Public communication campaigns. 3. Aufl. Thousand Oaks, Calif: Sage Publications, 2001.

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Waltermire, Jim. 1988 candidate information guide. Helena, Mont. (Montana State Capitol, Helena 59620): Secretary of State, 1988.

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Ives, Richard. Evaluating public information campaigns on drugs: A summary report. Belfast: Health Promotion Agency for Northern Ireland, 2000.

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Pfau, Michael. Persuasive communication campaigns. York, PA: Spectrum Publisher Services, 1992.

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1949-, Adhikarya Ronny, und Posamentier Heimo, Hrsg. Motivating farmers for action: How strategic multi-media campaigns can help : results and experiences of the Bangladesh rat control campaigns. Eschborn: Deutsche Gessellschaft für Technische Zusammenarbeit, 1987.

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P, Dizard Wilson. Digital D.C.: How information technology is transforming the hub of American politics. Jefferson, N.C: McFarland & Company, 2010.

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Buchteile zum Thema "Information campaigns"

Bartels, Inken. „Information campaigns“. In The International Organization for Migration in North Africa, 87–122. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003204169-4.

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Kopfman, Jenifer, und Amanda Ruth-McSwain. „Public Information Campaigns“. In The Practice of Government Public Relations, 48–71. 2. Aufl. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003177654-4.

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Freedman, Lawrence, und Heather Williams. „Understanding narratives and information campaigns“. In Changing the Narrative, 25–41. London: Routledge, 2023. http://dx.doi.org/10.4324/9781032707877-1.

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Brändle, Verena K. „Claiming Authority Over ‘Truths’ and ‘Facts’: Information Risk Campaigns to Prevent Irregular Migration“. In Europe in the Age of Post-Truth Politics, 151–76. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13694-8_8.

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AbstractThe chapter discusses the role of governments’ information campaigns for irregular migrants within the current post-truth context. The chapter argues that with such campaigns, governments claim authority over the ‘truths’ and ‘facts’ of irregular migration. While the campaign messages are presented as reliable information, information from other actors are more likely regarded as rumours or misinformation.

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Hobolt, Sara Binzer. „Campaign Information and Voting Behaviour in EU Referendums“. In The Dynamics of Referendum Campaigns, 84–114. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230591189_5.

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Wright, Clive. „National campaigns“. In Oral Health Promotion, 145–52. New York, NY: Oxford University Press, 1993. http://dx.doi.org/10.1093/oso/9780192620033.003.0006.

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Abstract Where the prevention or early cure of a health disorder is facilitated by voluntary changes in behaviour, population based campaigns are often used to heighten public awareness and stimulate health action (Schou 1987). Oral health campaigns focus public attention on specific oral conditions and promote the contact of message recipient with health agent. National campaigns form one aspect of strategies aimed at information dissemination and raising the level of awareness of disease and its prevention and are most effectively employed as part of a multi-faceted approached to changing life-styles and health behaviour (McAlister et al. 1982).

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Podapati, S., L. Lundberg, L. Skold, O. Rosander und J. Sidorova. „Fuzzy Recommendations in Marketing Campaigns“. In Communications in Computer and Information Science, 246–56. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-67162-8_24.

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Chamberlain, Alan, Dominic Price, Martin Flintham, Kevin Glover, Chris Greenhalgh, Steve Benford, Andy Gower und Amanda Gower. „Participate: Pervasive Computing for Environmental Campaigns“. In Communications in Computer and Information Science, 633–37. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39476-8_127.

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Ong, Yi Xuan, Tao Sun und Naoya Ito. „Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns“. In Information and Communication Technologies in Tourism 2022, 110–22. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_11.

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AbstractThe power of social media influencers (SMIs) as effective endorsers for destinations and tourism products have been widely acknowledged. Despite being characterised as content generators by prior research, little has been done to examine how consumers perceive content produced by SMI, a key component of destination marketing campaigns. Moreover, parasocial relationship between SMI and the follower has been proven to enhance the persuasive impact of SMIs. Hence, this study aims to shed light on how consumers would assess the SMI and the content the SMI produced, as well as the effect of parasocial relationship on processing SMI destination marketing campaigns. Findings (N = 501) have highlighted that argument quality of SMI content has a stronger direct impact on campaign attitude, destination image and travel intention, as compared to source credibility. With the application of the Elaboration Likelihood Model (ELM) as a framework, this study illuminates consumers’ interaction with the SMI destination marketing campaign and extends prior studies in understanding the importance of SMI content and parasocial relationship as a significant tool for future destination marketing.

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Innes, Martin, David Rogers, Nora Jansen und Viorica Budu. „Digital (Dis)information Operations and Misinformation Campaigns“. In The SAGE Handbook of Digital Society, 458–79. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications Ltd, 2023. http://dx.doi.org/10.4135/9781529783193.n26.

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Konferenzberichte zum Thema "Information campaigns"

Cioba, Beatrice. „THE EFFICIENCY OF USING E-LEARNING IN HEALTH INFORMATION AND EDUCATION CAMPAIGNS“. In eLSE 2021. ADL Romania, 2021. http://dx.doi.org/10.12753/2066-026x-21-133.

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Numerous information and education campaigns have been carried out in recent decades with the aim of encouraging the public to adopt certain behaviors or to give up habits that are harmful to health. Most campaigns use multiple message delivery channels: various forms of media, social networks and communities, promotional events, product distribution etc. The inclusion of online interventions in the strategic plan of the campaigns is determined by the high rate of coverage, the possibility of developing interactive approaches and last, but not least, the profitability. Efforts to capitalize on the potential of online platforms have, in recent years, determined to use e-learning techniques and tools not only for training the staff involved in the design and implementation of interventions, but also to educate the target audience. The proposed analysis aims to assess the ways and the extent to which specific e-learning tools can be used for enhancing the impact of the campaigns with the intention to encourage voluntary change in health behaviours. For achieving this aim the study will be based on the analysis of ten campaigns carried out in recent years and for whose impact were performed assessments. The research questions we tried to find answers for are: -what are the most effective e-learning techniques that can contribute to raise public awareness towards general health issues? -how could these techniques be designed so that they can match the characteristics of different categories of audiences? -what are the best ways to integrate e-learning into the overall landscape of a health information and education campaign components? The identification of the campaigns included in the study was done by exploring four databases: MEDLINE, PubMed, Cochrane Library and Google Scholar. For this study I chose 10 campaigns implemented in Europe and North America, campaigns which used e-learning as a method of transmitting information, of building learning communities and of educating the public.

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„Clustering Spam Emails into Campaigns“. In 1st International Conference on Information Systems Security and Privacy. SCITEPRESS - Science and and Technology Publications, 2015. http://dx.doi.org/10.5220/0005244500900097.

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LIU, Yuli, Yiqun Liu, Ke Zhou, Min Zhang, Shaoping Ma, Yue Yin und Hengliang Luo. „Detecting Promotion Campaigns in Query Auto Completion“. In CIKM'16: ACM Conference on Information and Knowledge Management. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2983323.2983709.

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Lilleborge*, M., J. Eidsvik und R. Hauge. „Efficient Optimization of Exploration Drilling Campaigns with Convergent Information Bounds“. In Petroleum Geostatistics 2015. Netherlands: EAGE Publications BV, 2015. http://dx.doi.org/10.3997/2214-4609.201413623.

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Gałkiewicz, Dominika P., und Sarinya Jantapan. „Crowdfunding European Game Campaigns – Evidence from 2017 Kickstarter Projects“. In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.s.p.2021.73.

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Crowdfunding is widely recognized as an innovative financing form. It is highly popular with companies and individuals who seek financial support from local and global sources with Kickstarter.com being the most popular reward-based crowdfunding platform. In 2017, with 26 percent most of the crowdfunding money was obtained by projects from the game category (where ca. 45 percent of all campaigns were funded). The objective of this study is to determine factors influencing the success of European projects from the game category on the reward-based crowdfunding platform Kickstarter.com in 2017. The findings show that setting a lower, rather than a higher, funding goal increases the probability to receive more funds. Similarly, fundraisers who communicate interactively with the crowd and keep their supporters updated, e.g. about the progress of their campaigns, new developed game features and rewards, face a higher probability to reach the pre-specified funding goal. The most important determinant is, however, represented by (pre-)selling and offering products such as tabletop games, playing cards or video games as rewards. Such initiatives increase the chances for success by up to 18 percent. Our results are relevant for individuals, founders, and innovative companies intending to initiate a game campaign on Kickstarter.com in Europe.

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Chu, Zhixuan, Hui Ding, Guang Zeng, Yuchen Huang, Tan Yan, Yulin Kang und Sheng Li. „Hierarchical Capsule Prediction Network for Marketing Campaigns Effect“. In CIKM '22: The 31st ACM International Conference on Information and Knowledge Management. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3511808.3557099.

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Borba, Marina R., Hans N. Waechter und Vicentina R. Borba. „Contributions of Graphic Design for Effective Communication in the Health Campaigns“. In 7th Information Design International Conference. São Paulo: Editora Edgard Blücher, 2015. http://dx.doi.org/10.5151/designpro-cidi2015-cidi_86.

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Pal, Abhishek, Shubham Bansal, Shivam Singh, Suvrat Hiran und Pranjal Yadav. „Dynamic Best Send Time Prediction for Marketing Email Campaigns“. In 2022 International Joint Conference on Information and Communication Engineering (JCICE). IEEE, 2022. http://dx.doi.org/10.1109/jcice56791.2022.00029.

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Rahman, Md Mostafizur, Daisuke Kikuta, Yu Hirate und Toyotaro Suzumura. „Graph-Based Audience Expansion Model for Marketing Campaigns“. In SIGIR 2024: The 47th International ACM SIGIR Conference on Research and Development in Information Retrieval. New York, NY, USA: ACM, 2024. http://dx.doi.org/10.1145/3626772.3661363.

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Botnarenko, I. A. „Internet technologies in election campaigns: modern trends of use“. In INFORMATION TECHNOLOGIES AND MANAGEMENT IN HIGHER EDUCATION AND SCIENCES. PART 1. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-277-7-29.

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Berichte der Organisationen zum Thema "Information campaigns"

De Juan, Alexander, Paul Hofman und Carlo Koos. More information, better knowledge? The effects of information campaigns on aid beneﬁciaries' knowledge of aid projects. UNU-WIDER, April 2023. http://dx.doi.org/10.35188/unu-wider/2023/365-9.

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Avilés, Maria Victoria, und José A. Cuesta. Information, Externalities and Socioeconomics of Malaria in Honduras: A Preliminary Analysis. Inter-American Development Bank, Februar 2009. http://dx.doi.org/10.18235/0010908.

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This paper explores how different levels of knowledge correlate with desirable preventive and curative practices against malaria in Honduras. The paper additionally analyzes information externalities associated with non-specific malaria health services, communicational campaigns and organized community networks. Using the 2004 ENSEMAH survey, the analysis tests for statistical differences in the means of behavioral variables and an index of household malaria knowledge, finding that the adoption of desirable prevention and treatment behaviors correlates with proficient levels of knowledge. Differences in behavior across groups with distinctive levels of proficiency were found statistically significant. Also, while information externalities exist, they nonetheless do not deliver adequate levels of knowledge proficiency to induce desirable anti-malaria behavior.

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Ardanaz, Martín, Susana Otálvaro-Ramírez und Carlos Scartascini. Research Insights: Does Citizen Participation in Budget Allocation Increase Trust in Government? Inter-American Development Bank, Juni 2024. http://dx.doi.org/10.18235/0013028.

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Providing detailed information about citizen involvement and budget allocation has a positive effect on citizen opinion regarding the actions of local government and on trust in politicians. Citizen participation in and dissemination of such programs can improve budget allocation both directly and through their impact on trust. Since participation in these programs is low and self-selection may occur, their impact may be limited without informational campaigns.

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Yilmaz, Ihsan, und Kenes Bulent. Digital Authoritarianism in Turkish Cyberspace: A Study of Deception and Disinformation by the AKP Regime’s AKtrolls and AKbots. Populism & Politics (P&P), November 2023. http://dx.doi.org/10.55271/pp0026.

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This article explores the evolving landscape of digital authoritarianism in Turkish cyberspace, focusing on the deceptive strategies employed by the AKP regime through AKtrolls, AKbots and hackers. Initially employing censorship and content filtering, the government has progressively embraced sophisticated methods, including the weaponization of legislation and regulatory bodies to curtail online freedoms. In the third generation of information controls, a sovereign national cyber-zone marked by extensive surveillance practices has emerged. Targeted persecution of critical netizens, coupled with (dis)information campaigns, shapes the digital narrative. Central to this is the extensive use of internet bots, orchestrated campaigns, and AKtrolls for political manipulation, amplifying government propaganda and suppressing dissenting voices. As Turkey navigates a complex online landscape, the study contributes insights into the multifaceted tactics of Erdogan regime’s digital authoritarianism.

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Silva, Martha, und Jonathan Walker. How to leverage social listening to inform social and behavior change programs. Population Council, Oktober 2022. http://dx.doi.org/10.31899/sbsr2022.1034.

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Developed by Breakthrough RESEARCH, this guide will provide social and behavior change (SBC) program implementers, as well as monitoring, evaluation, and research practitioners with information needed to apply social media monitoring and social listening techniques to inform and evaluate campaigns that make use of social media platforms and other internet-based channels, and highlights where additional or external resources, partnerships, or tools may be needed.

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Ñopo, Hugo R., und Alberto Gonzales. Gender and Ethnic Wage Gaps in Guatemala from a Matching Comparisons Perspective. Inter-American Development Bank, Juli 2008. http://dx.doi.org/10.18235/0010893.

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This paper analyzes gender and ethnic wage gaps in Guatemala for the period 2000-2006, applying a matching comparisons technique, finding pronounced wage gaps along both gender and ethnic dimensions, the latter being greater. Wage gaps in Guatemala are partially explained by differences in human capital characteristics, especially education, between indigenous and non-indigenous and males and females, which calls for equalization of educational opportunities for the population. However, wage gaps are greater than differences in education would predict, which suggests the need for interventions: information campaigns to generate consciousness regarding the need to provide more equal opportunities in labor markets according to each individuals productivity.

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Bohuslavskyj, Oleh. UKRAINIAN-CANADIAN NEWSPAPER “NEW PATHWAY”: WINNIPEG PERIOD (1941-1977). Ivan Franko National University of Lviv, Februar 2022. http://dx.doi.org/10.30970/vjo.2022.51.11391.

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The subject of the study is the ideological, financial, economic and socio-social conditions of the publishing house and the editorial board of the magazine “New Pathway” Winnipeg period 1941-1977. The main objectives is to determine the peculiarities of the conditions of publishing a Ukrainian magazine in exile, which provides for the systematization and introduction into scientific circulation of factual material on creative and material activities of the “New Pathway” and socio-political environment that influenced the information and ideological and business policy of the publication. The basis of the research methodology is axiological, cultural, systemic approaches; methods of historicism, analysis, synthesis, generalization were used. The study provides not only a description of the historical path of the publication in this period, but also the reasons for miscalculations and successes, both financial and economic and socio-political, which allowed not only to stay in the information field and market for more than ninety years, technical circumstances of its existence, the political struggle in the new wave of emigration after World War II, changes in demographic and linguistic situation among the Ukrainian diaspora in Canada. The reasons for the situational increase and decrease in the activity of the publication’s subscribers were identified; the mechanisms of expanding the readership, attracting new readers and authors are analyzed; confirmed that the efforts of editors and directors of the publishing house at the initial stage of the Winnipeg period created and strengthened the material and technical base of the publishing house, conducted advertising campaigns and direct work to attract new subscribers and readers; The significance of the study is that for the first time in Ukraine the information about the Winnipeg period of the Ukrainian-Canadian weekly “New Pathway”, its financial and financial problems and creative and editorial successes was analyzed and summarized, thus filling another page in the history of Ukrainian diaspora periodicals.

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Weitz, Nina, Henrik Carlsen und Therese Bennich. Behind "Time to Lead – science to accelerate the Global Goals": supporting information for the #TimeToLead campaign. Stockholm Environment Institute, September 2023. http://dx.doi.org/10.51414/sei2023.044.

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This brief presents supporting information, methods, references and the scientific recommendations to accelerate the Global Goals, as featured in the science communications campaign “Time to Lead – science to accelerate the Global Goals”. The campaign, launched before the SDG Summit in September 2023, is backed by the recommendations described here. This brief lays out how they were derived from key synthesis reports to support decisionmakers in making sense of scientific insights and in making science-based decisions for action.

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Ledford, Andrew. How Can Political Campaign Strategy be Adopted to Support Information Operations in a Counterinsurgency Campaign? Fort Belvoir, VA: Defense Technical Information Center, Oktober 2010. http://dx.doi.org/10.21236/ada535551.

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G. Borges. JOYO-1 Irradiation Test Campaign Technical Close-out, For Information. Office of Scientific and Technical Information (OSTI), Januar 2006. http://dx.doi.org/10.2172/883661.

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