Zeitschriftenartikel zum Thema „Influenceurs – Marketing“
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Marty, Stéphanie. „« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques“. Communication & management Vol. 18, Nr. 1 (18.06.2021): 47–65. http://dx.doi.org/10.3917/comma.181.0047.
Der volle Inhalt der QuelleVernette, Éric, und Élisabeth Tissier-Desbordes. „Le repérage marketing des influenceurs dans les réseaux sociaux Des dangers de l’ignorance aux risques de l’à peu près…“. Décisions Marketing N° 67, Nr. 3 (01.08.2012): 5–8. http://dx.doi.org/10.3917/dm.067.0005.
Der volle Inhalt der QuelleHastiana, Arlin Tri, und Rifelly Dewi Astuti. „Analisis Pengaruh Kredibilitas Influencer Marketing Terhadap Minat Beli Pada Industri Skincare Merek Lokal Indonesia“. Journal of Economic, Bussines and Accounting (COSTING) 7, Nr. 1 (29.07.2023): 399–409. http://dx.doi.org/10.31539/costing.v7i1.6646.
Der volle Inhalt der QuelleShahzad, Aamir, Hamza Rashid, Atif Nadeem, Muhammad Bilal und Wisal Ahmad. „Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement“. Journal of Policy Research 12, Nr. 4 (31.12.2023): 1–8. http://dx.doi.org/10.61506/02.00120.
Der volle Inhalt der QuelleBelanche, Daniel, Marta Flavián und Sergio Ibáñez-Sánchez. „Followers’ reactions to influencers’ Instagram posts“. Spanish Journal of Marketing - ESIC 24, Nr. 1 (20.02.2020): 37–54. http://dx.doi.org/10.1108/sjme-11-2019-0100.
Der volle Inhalt der QuelleIsti Raafaldini Mirzanti, Icha Isana Febriana,. „Instagram Influencer Selection Analysis on the SME’s Brand Campaign in Indonesia using Correlation Analysis (Case Study: IAM.ID)“. Psychology and Education Journal 58, Nr. 1 (01.01.2021): 3455–61. http://dx.doi.org/10.17762/pae.v58i1.1285.
Der volle Inhalt der QuelleDey, Anindita. „Influencer Marketing: Popularity of Brand Posts Among Youth using Instagram in Guwahati, Assam“. Indian Journal of Mass Communication and Journalism 3, Nr. 3 (30.03.2024): 16–21. http://dx.doi.org/10.54105/ijmcj.c1069.03030324.
Der volle Inhalt der QuelleNguyen, Cuong, Tien Nguyen und Vinh Luu. „RELATIONSHIP BETWEEN INFLUENCER MARKETING AND PURCHASE INTENTION: FOCUSING ON VIETNAMESE GEN Z CONSUMERS.“ Independent Journal of Management & Production 13, Nr. 2 (01.04.2022): 810–28. http://dx.doi.org/10.14807/ijmp.v13i2.1603.
Der volle Inhalt der QuelleSatpathy, Abhilash, Ansuman Samal, Kilaru Madhavi und Raju Agrawal. „The Role of Influencer Marketing on Consumer Buying Decision“. ECS Transactions 107, Nr. 1 (24.04.2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.
Der volle Inhalt der QuelleBonus, Alexis Keith, Jasmin Raghani, John Kenneth Visitacion und Mary Caroline Castaño. „Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses“. Journal of Business and Management Studies 4, Nr. 1 (05.03.2022): 189–202. http://dx.doi.org/10.32996/jbms.2022.4.1.22.
Der volle Inhalt der QuelleKumar, Aman. „THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE“. INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, Nr. 04 (02.05.2024): 1–5. http://dx.doi.org/10.55041/ijsrem32929.
Der volle Inhalt der QuelleMuslimah, Dinda Desmonda, und Ayu Sunengsih. „A Bibliometric Analysis of Virtual Influencer“. West Science Interdisciplinary Studies 1, Nr. 12 (22.12.2023): 1241–48. http://dx.doi.org/10.58812/wsis.v1i12.421.
Der volle Inhalt der QuelleDarlington, Aneta. „Comparative indicator analysis based on aggregated data in the context of needs and interpretative possibilities in procedural terms“. Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, Nr. 182 (2023): 31–45. http://dx.doi.org/10.29119/1641-3466.2023.182.2.
Der volle Inhalt der QuelleŁASZKIEWICZ, Anna. „ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING“. Scientific Papers of Silesian University of Technology. Organization and Management Series 2024, Nr. 193 (2024): 23–34. http://dx.doi.org/10.29119/1641-3466.2024.193.2.
Der volle Inhalt der QuelleEt. all, Mustafizul Haque. „Impact of Influencer Marketing on Consumer Behavior : An Analytical Study“. Tuijin Jishu/Journal of Propulsion Technology 44, Nr. 4 (16.10.2023): 3160–66. http://dx.doi.org/10.52783/tjjpt.v44.i4.1410.
Der volle Inhalt der QuelleKohli, Javin, und Dr Rajeev Gupta. „Impact of Influencer Marketing and User-Generated Content on Millennials\' Purchase Decisions“. International Journal for Research in Applied Science and Engineering Technology 12, Nr. 4 (30.04.2024): 5679–701. http://dx.doi.org/10.22214/ijraset.2024.61376.
Der volle Inhalt der QuelleChiu, Yu-Jing, Ling-Shiuan Hong, So-Ra Song und Yu-Chao Cheng. „Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing“. Mathematics 12, Nr. 7 (25.03.2024): 981. http://dx.doi.org/10.3390/math12070981.
Der volle Inhalt der QuelleKim, Seungbae, Xiusi Chen, Jyun-Yu Jiang, Jinyoung Han und Wei Wang. „Evaluating Audience Loyalty and Authenticity in Influencer Marketing via Multi-task Multi-relational Learning“. Proceedings of the International AAAI Conference on Web and Social Media 15 (22.05.2021): 278–89. http://dx.doi.org/10.1609/icwsm.v15i1.18060.
Der volle Inhalt der QuelleSherbaz Khan. „THE ROLE OF DIGITAL INFLUENCER CREDIBILITY ON PURCHASE INTENTION AND THE MEDIATING EFFECT OF CUSTOMER TRUST AND ENGAGEMENT“. Global Journal for Management and Administrative Sciences 4, Nr. 1 (30.06.2023): 19–45. http://dx.doi.org/10.46568/gjmas.v4i1.177.
Der volle Inhalt der QuelleBhanot, Neeraj. „Role of Influencer Marketing in Consumer Purchase Decisions: A Bibliometric Analysis and Discourse“. INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, Nr. 04 (26.04.2024): 1–5. http://dx.doi.org/10.55041/ijsrem31438.
Der volle Inhalt der QuelleSingh, Kamaldeep. „Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior“. European Integration Studies 1, Nr. 15 (16.09.2021): 231–41. http://dx.doi.org/10.5755/j01.eis.1.15.28803.
Der volle Inhalt der QuellePozharliev, Rumen, Dario Rossi und Matteo De Angelis. „Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality“. European Journal of Marketing 56, Nr. 3 (04.04.2022): 922–48. http://dx.doi.org/10.1108/ejm-09-2020-0719.
Der volle Inhalt der QuelleAllal-Chérif, Oihab, Rosa Puertas und Patricia Carracedo. „Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers“. Technological Forecasting and Social Change 200 (März 2024): 123113. http://dx.doi.org/10.1016/j.techfore.2023.123113.
Der volle Inhalt der QuelleBurnaz, Sebnem, und Fulya Acikgoz. „The influence of 'influencer marketing' on YouTube influencers“. International Journal of Internet Marketing and Advertising 15, Nr. 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.10036966.
Der volle Inhalt der QuelleAcikgoz, Fulya, und Sebnem Burnaz. „The influence of 'influencer marketing' on YouTube influencers“. International Journal of Internet Marketing and Advertising 15, Nr. 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.114331.
Der volle Inhalt der QuelleHarshitha, Sirineni, Raashi Shetty und Dr P. Swami Sairam. „Social Media Marketing: B2B Marketing via Nano Influencers“. Journal of University of Shanghai for Science and Technology 23, Nr. 07 (01.08.2021): 1377–87. http://dx.doi.org/10.51201/jusst/21/07335.
Der volle Inhalt der QuelleGaur, Preethi. „Influencer Marketing Unveiled: A Conceptual Exploration of Emotional Marketing, Consumer Connections, and Future AI Trends“. Shanlax International Journal of Management 11, iS1-Jan (27.01.2024): 183–90. http://dx.doi.org/10.34293/management.v11iis1-jan.7163.
Der volle Inhalt der QuelleOmeish, Fandi, Abdel-Aziz Ahmad Sharabati, Mohammd Abuhashesh, Shafig Al-Haddad, Ahmad Yacoub Nasereddin, Mahmoud Alghizzawi und Omar N. Badran. „The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity“. International Journal of Data and Network Science 8, Nr. 3 (2024): 1701–14. http://dx.doi.org/10.5267/j.ijdns.2024.2.017.
Der volle Inhalt der QuelleAizaz Ahmad Malik, Zoya Wajid Satti, Noman Bashir und Nasir Munir. „Influence Unveiled: Exploring the Power of Digital Influencers for eWOM and Shaping Follower’s Purchasing Intentions“. International Journal of Social Science & Entrepreneurship 3, Nr. 3 (30.07.2023): 295–312. http://dx.doi.org/10.58661/ijsse.v3i3.203.
Der volle Inhalt der QuelleWirapraja, Alexander, Novi Tri Hariyanti und Handy Aribowo. „Kajian Literatur Dampak dan Pengaruh Digital Influencer Marketing terhadap Perkembangan Strategi Bisnis“. KONSTELASI: Konvergensi Teknologi dan Sistem Informasi 3, Nr. 1 (07.06.2023): 37–47. http://dx.doi.org/10.24002/konstelasi.v3i1.7098.
Der volle Inhalt der QuelleOkonkwo, Ifeanyi, und Emmanuel Namkoisse. „The Role of Influencer Marketing in Building Authentic Brand Relationships Online“. Journal of Digital Marketing and Communication 3, Nr. 2 (01.12.2023): 81–90. http://dx.doi.org/10.53623/jdmc.v3i2.350.
Der volle Inhalt der QuelleLiu, Guanchen. „A Review of the Mechanism of the Influencer“. Lecture Notes in Education Psychology and Public Media 21, Nr. 1 (20.11.2023): 109–14. http://dx.doi.org/10.54254/2753-7048/21/20230093.
Der volle Inhalt der QuelleVaidya, Ravi, und Tapasya Karnawat. „CONCEPTUALIZING INFLUENCER MARKETING: A LITERATURE REVIEW ON THE STRATEGIC USE OF SOCIAL MEDIA INFLUENCERS“. International Journal of Management, Public Policy and Research 2, SpecialIssue (07.03.2023): 81–86. http://dx.doi.org/10.55829/ijmpr.v2ispecialissue.140.
Der volle Inhalt der QuelleSri Ram Kailash, M. „Social Influence Strategies: Unveiling the Dynamics of Influencer Marketing in Modern Communication“. Shanlax International Journal of Management 11, iS1-Jan (27.01.2024): 48–54. http://dx.doi.org/10.34293/management.v11iis1-jan.7139.
Der volle Inhalt der QuelleZheng, Siyuan. „An Empirical Study on the Effects of Information Characteristics in Influencer Marketing on Consumers’ Purchase Intention“. Advances in Economics and Management Research 8, Nr. 1 (08.11.2023): 179. http://dx.doi.org/10.56028/aemr.8.1.179.2023.
Der volle Inhalt der QuellePervaiz, Saadia, Sheema Khan und Madiha Ahmed Khan. „The impact of social media influencers on purchase intention: examining the mediating role of credibility in Sindh, Pakistan“. Journal of Humanities, Social and Management Sciences (JHSMS) 4, Nr. 2 (31.12.2023): 78–95. http://dx.doi.org/10.47264/idea.jhsms/4.2.5.
Der volle Inhalt der QuelleGerlich, Michael. „The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI“. Administrative Sciences 13, Nr. 8 (02.08.2023): 178. http://dx.doi.org/10.3390/admsci13080178.
Der volle Inhalt der QuellePermana, Rezi Muhamad Taufik, M. Malik Akbar Rohandi und Yudha Dwi Nugraha. „New Business Model For Creative Agency Through Influencer Marketing“. Jurnal Manajemen dan Bisnis Performa 18, Nr. 3 (07.09.2021): 11–19. http://dx.doi.org/10.29313/performa.v18i3.8101.
Der volle Inhalt der QuelleSesar, Vesna, Ivana Martinčević und Anica Hunjet. „How Influencer Credibility and Advertising Disclosure affects Purchase Intention“. ENTRENOVA - ENTerprise REsearch InNOVAtion 8, Nr. 1 (10.11.2022): 248–63. http://dx.doi.org/10.54820/entrenova-2022-0023.
Der volle Inhalt der QuelleVemuri, Sritha, Jahnavi P, Lingala Manasa und Pallavi D. R. „The Effectiveness of Influencer Marketing in Promoting Sustainable Lifestyles and Consumer Behaviours“. Journal of Business Strategy Finance and Management 05, Nr. 02 (15.01.2024): 95–114. http://dx.doi.org/10.12944/jbsfm.05.02.05.
Der volle Inhalt der QuelleZhao, Yiran. „The Influence of the Instability Factors of Influencer Marketing on Brand Marketing -- Based on the Analysis of Florasis's Influencer Marketing Event“. Lecture Notes in Education Psychology and Public Media 38, Nr. 1 (15.01.2024): 36–43. http://dx.doi.org/10.54254/2753-7048/38/20240584.
Der volle Inhalt der QuellePandey, Krishna Mohan, Himanshu Kumar, Chaitanya Dahikar und Dr N. C. Rajyalaskhmi. „Influencer Marketing: A New Frontier for Brand Awareness in the Digital Era“. International Journal for Research in Applied Science and Engineering Technology 11, Nr. 10 (31.10.2023): 1752–73. http://dx.doi.org/10.22214/ijraset.2023.56239.
Der volle Inhalt der QuelleWoodroof, Parker J., Katharine M. Howie, Holly A. Syrdal und Rebecca VanMeter. „What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions“. Journal of Product & Brand Management 29, Nr. 5 (11.01.2020): 675–88. http://dx.doi.org/10.1108/jpbm-05-2019-2362.
Der volle Inhalt der QuelleJaad Faraj und Ahmad Hamad. „TRAVEL INFLUENCERS AND INFLUENCER MARKETING IN TOURISM: THE CASE OF LIBYA“. International Journal of Innovations in Engineering Research and Technology 11, Nr. 1 (29.01.2024): 52–59. http://dx.doi.org/10.26662/ijiert.v11i1.pp52-59.
Der volle Inhalt der QuelleNawi, Nor Fadzlina, und Nur Amalina Faizol. „Influencer Marketing on Instagram: Examining issues of disclosure and regulation for Malaysia“. Journal of ASIAN Behavioural Studies 6, Nr. 20 (31.12.2021): 27–43. http://dx.doi.org/10.21834/jabs.v6i20.399.
Der volle Inhalt der QuelleAl-Shehri, Mohammed. „Choosing the Best Social Media Influencer: The role of gender, age, and product type in influencer marketing.“ International Journal of Marketing Strategies 4, Nr. 1 (17.12.2021): 1–26. http://dx.doi.org/10.47672/ijms.878.
Der volle Inhalt der QuelleMishra, Ms Sraddhaa, und Dr Rubaid Ashfaq. „Influencer Impact: Examining the Effect of Influencers on Consumer Behaviour and Purchase Decisions“. Aug-Sept 2023, Nr. 35 (28.07.2023): 1–18. http://dx.doi.org/10.55529/jpome.35.1.18.
Der volle Inhalt der QuelleYÖRÜK, E. Erdal, und M. Erhan SUMMAK. „Influencer marketıng and publıc relatıons“. JBFEM 6, Nr. 2 (01.12.2023): 67–76. http://dx.doi.org/10.32770/jbfem.vol667-76.
Der volle Inhalt der QuelleTrivedi, Jay P. „Effect of Influencer Marketing on Online Impulse Purchase“. Journal of Electronic Commerce in Organizations 19, Nr. 3 (Juli 2021): 49–64. http://dx.doi.org/10.4018/jeco.2021070104.
Der volle Inhalt der QuelleRajesh, Mr M., und Mr N. Velmurugan. „The Mastering Influencer Marketing: Strategies for Success“. International Journal for Research in Applied Science and Engineering Technology 12, Nr. 5 (31.05.2024): 1433–39. http://dx.doi.org/10.22214/ijraset.2024.61758.
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