Thematische Bibliographien / Influence campaign

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Auswahl der wissenschaftlichen Literatur zum Thema „Influence campaign“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 1. Februar 2022

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Zeitschriftenartikel zum Thema "Influence campaign"

Min, Jeonghun, und Paul-Henri Gurian. „Do campaigns matter outside the United States? Equilibrium and enlightenment in Korean presidential elections“. International Political Science Review 38, Nr. 1 (07.07.2016): 21–39. http://dx.doi.org/10.1177/0192512115598566.

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Do presidential campaigns matter outside the United States? We examine how public opinion responds to campaign events during Korean presidential campaigns. The fundamental variables of the election year influence vote intention before the campaign begins and substantially influence eventual vote choice. Campaign events assist voters to learn more about the fundamental variables – regionalism, party identification, and retrospective evaluations of the incumbent administration – and this leads to more informed intentions during the campaign. The results suggest that there is substantial congruence in the explanatory power of Holbrook’s ‘equilibrium’ theory and Gelman and King’s ‘enlightenment’ theory in presidential campaigns held in the US and in Korea.

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Güçeri-Uçar, Gözem. „Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence“. Journal of Electronic Commerce in Organizations 11, Nr. 4 (Oktober 2013): 1–18. http://dx.doi.org/10.4018/jeco.2013100101.

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This article aims to explain how involvement and peer influence may enhance mobile advertising effectiveness by increasing consumers’ intention to participate in SMS-based mobile marketing campaigns. Both individual and joint effects of these variables on marketing campaign participation intentions of Turkish consumers are analyzed. Findings indicate that involvement is not necessarily a strong predictor of campaign participation intentions in the context of mobile marketing. Peer influence, on the other hand, was shown to have a significant effect on intention to participate in an m-marketing campaign, as well as being a moderator of the relationship between involvement and campaign participation intention. A unique contribution of this study is the linking of involvement and peer influence in a unified framework to demonstrate how these two variables can jointly be used to increase m-marketing campaign participation numbers.

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Druckman, James N., Martin J. Kifer und Michael Parkin. „Resisting the Opportunity for Change“. Social Science Computer Review 36, Nr. 4 (02.06.2017): 392–405. http://dx.doi.org/10.1177/0894439317711977.

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This article explores congressional campaigning on the web in 2016. What impact did the unique nature of the 2016 election have on those involved with the creation and maintenance of congressional campaign websites? Did it cause them to alter their approach to online campaigning? Using data from a survey of campaign insiders, we find that the factors that influence how congressional campaigns view and use their websites were largely impervious to the unique electoral environment. Results show that, consistent with previous election years, campaigns maintained a fairly uniform view of likely visitors and target audiences, and they tended to see their campaign websites as digital hubs, best used for capturing the campaign’s overall message. We also find that, as in other years, nonincumbents continued to use their websites to campaign more aggressively than incumbents. Overall, the results suggest that congressional campaigning on the web is primarily driven by stable factors that transcend technological advancements and shifts in the political environment.

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Scheier, Lawrence M., Jerry L. Grenard und Kristen D. Holtz. „An Empirical Assessment of the Above the Influence Advertising Campaign“. Journal of Drug Education 41, Nr. 4 (Dezember 2011): 431–61. http://dx.doi.org/10.2190/de.41.4.f.

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This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested with four randomly drawn cross-validation samples ( N = 3,000). Findings suggest that awareness of ATI is associated with greater anti-drug beliefs, fewer drug use intentions, and less marijuana use. Congruent with the TRA, changes in beliefs and intentions are intermediate steps linking campaign awareness with behavior. This study provides further evidence of positive campaign effects and may strengthen reliance on mass media health persuasion campaigns as a useful adjunct to other programs targeting youth.

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Devine, Christopher J., und Aaron C. Weinschenk. „Surrogate-in-Chief: Did Bill Clinton’s Campaign Visits Help (or Hurt) Hillary Clinton in 2016?“ Forum 18, Nr. 2 (29.09.2020): 177–95. http://dx.doi.org/10.1515/for-2020-2002.

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AbstractIn this article, we examine the role that campaign visits by spouses and surrogates play in modern presidential campaigns. Specifically, we analyze the strategy and effectiveness of Bill Clinton’s campaign visits in 2016. Given the former president’s widespread name recognition and reputation as a legendary campaigner, we argue that he represents an ideal test case for determining whether the spouse of a presidential or vice presidential candidate can influence vote choice, via campaign visits. Our analysis indicates that Bill Clinton was, in fact, very active on the campaign trail in 2016 – making nearly as many visits as Democratic presidential candidate Hillary Clinton. However, Bill Clinton mostly followed in Hillary Clinton’s footsteps on the campaign trail, giving him little opportunity to win over voters that she could not reach. His campaign visits also had no discernible effect on county-level voting, generally, in the 10 states to which he traveled. Yet, when we examine the effect of Clinton’s visits within states, we find that he had a positive and statistically significant effect on Democratic vote share in the battleground state of Florida. He had no such effect in the two states to which he traveled most often, however (North Carolina and Ohio). Overall, we find very limited evidence that campaign surrogates – and candidate spouses, specifically – can influence vote choice via their campaign visits. We discuss the implications of these findings for future research on the role of campaign surrogates, and their relevance to the 2020 presidential campaign.

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MIN, JEONGHUN. „How Do Campaign Events Affect Regionalism during South Korean Presidential Campaigns?“ Asian Survey 51, Nr. 5 (September 2011): 899–925. http://dx.doi.org/10.1525/as.2011.51.5.899.

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This study examines how campaign events influence regional voters’ candidate preferences during South Korean presidential campaigns. Results show that regional voters become more aware of regionalism through campaign events, and, thus, their voting intention becomes more homogeneous within the regions toward the end of the campaign.

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Flor, Rica Joy B., und Grant R. Singleton. „Can media campaign messages influence change towards ecologically based rodent management?“ Wildlife Research 38, Nr. 7 (2011): 579. http://dx.doi.org/10.1071/wr10166.

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Context In Asia, losses to rodents contribute to the undernourishment of smallholder families. Ecologically based rodent management (EBRM) has become the national policy for rodent management in rice-based agriculture in Indonesia, the Philippines and Vietnam. EBRM requires community action. Therefore we need to develop communication campaigns that increase community involvement in rodent management. Aims This study evaluates the effects of a campaign to promote EBRM in a community that suffers chronic rodent losses to their rice crop. We hypothesised that the campaign would create changes in rodent management by farmers based on key messages delivered. Methods We documented existing beliefs and management practices, and captured changes in knowledge, attitudes and behaviour of smallholder farmers after the campaign. We also document benefits to the community. We used qualitative tools to evaluate existing beliefs and management practices of rodents in nine villages in Zaragosa, one of which was a focus village for the campaign. Key results Farmers who were influenced by the campaign had significantly higher mean rank scores in knowledge and attitudes pertaining to key messages of the campaign, such as working together, proper timing of management actions, and that rodents can be controlled. Farmers who heard the campaign obtained yields that were higher by 0.7 t ha–1 compared with those with no exposure to the campaign. A year after the campaign, the increase in rice yield in Zaragosa was sufficient to feed 1375 adult Filipinos for a year. The campaign influenced policy on rodent management in Zaragosa and subsequently at the provincial level. Conclusions A media campaign with support from local leaders and extension staff is an effective way to disseminate EBRM, leading to positive economic benefits for smallholder farmers. A media campaign alone is less effective. Implications A communication campaign on EBRM with follow-up support from extension experts is a highly effective pathway for changing attitudes and practices of smallholder farmers on rodent management, and for effective dissemination of EBRM.

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Kostygina, Ganna, Hy Tran, Steven Binns, Glen Szczypka, Sherry Emery, Donna Vallone und Elizabeth Hair. „Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes“. Social Media + Society 6, Nr. 2 (April 2020): 205630512091247. http://dx.doi.org/10.1177/2056305120912475.

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Public health organizations are increasingly turning to social media as a channel for health campaign dissemination, as these platforms can provide access to “hidden” or at-risk audiences such as populations of color and youth. However, few studies systematically assess the effects of such campaigns in a competitive communication environment characterized by an influx of sophisticated tobacco product marketing. The objective of the current study is to investigate how content and source features of Twitter messages about truth® campaigns influence their popularity, support, and reach. Keyword rules were used to collect tweets related to each of the six campaigns from the Twitter Firehose posted between August 2014 and June 2016. Data were analyzed using a combination of supervised and unsupervised machine learning, keyword algorithms, and human coding. Tweets were categorized by source type (direct or truth®-owned social influencer; non-influencer). Tweet content was coded and classified for valence and campaign references (branded vs. non-branded or organic content). Message reach was calculated by source type and message type. Keyword filters captured 308,216 tweets posted by 225,912 Twitter users. Findings revealed that campaigns that utilized social influencers as message sources generated more campaign-branded and sharable content (e.g., campaign hashtags) and greater volume of tweets per day and reach per day. Influential users posted fewer organic messages and more branded/sharable content, generating greater reach compared to non-influencers. Oppositional messages decreased over time. Harnessing cultural elements endemic to social media, such as popular content creators (influencers) and messages (memes), is a promising strategy for improving health campaign interest and engagement.

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Kim, Annice E., Jennifer C. Duke, Heather Hansen und Lauren Porter. „Using Web Panels to Understand Whether Online Ad Exposure Influences Information-Seeking Behavior“. Social Marketing Quarterly 18, Nr. 4 (08.11.2012): 281–92. http://dx.doi.org/10.1177/1524500412466072.

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Measuring the impact of online health campaigns is challenging. Traditionally, advertisement click-through rates (CTRs) have been used to measure message reach, but CTRs are low with most clicks coming from a small fraction of users. However, low CTRs do not necessarily indicate that an ad was not effective. There may be latency effects whereby people do not click on ads at time of exposure but visit the promoted website or conduct searches later. Online panels that unobtrusively collect panelists’ web behavior may provide a more reliable data source for measuring online campaign effects. We used web behavior data from a proprietary online panel to identify panelists who were either exposed or unexposed to the Tobacco Free Florida Cessation Internet ad campaign. We assessed whether ad exposure influenced website visits and searches on campaign-related topics up to 4 weeks after initial exposure. Those who were exposed to the campaign were significantly more likely than those who were not exposed to have visited the campaign website (0.65% vs. 0.13%, respectively, p < .001), but ad exposure did not influence searches on campaign-related topics. These results suggest that panel web behavior data may be useful for understanding behavioral response to and latency effects of online campaigns.

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Pattie, Charles, Todd Hartman und Ron Johnston. „Incumbent parties, incumbent MPs and the effectiveness of constituency campaigns: Evidence from the 2015 UK general election“. British Journal of Politics and International Relations 19, Nr. 4 (09.08.2017): 824–41. http://dx.doi.org/10.1177/1369148117718710.

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Parties’ local campaign efforts can yield electoral dividends in plurality elections; in general, the harder they campaign, the more votes they receive. However, this is not invariably the case. Different parties’ campaigns can have different effects. What is more, the particular status of a candidacy can also influence how effective the local campaign might be. Analyses of constituency campaigning at the 2015 UK General Election reveal inter-party variations in campaign effectiveness. But looking more closely at how a party was placed tactically in a seat prior to the election, and at whether sitting MPs stood again for their party or retired, reveals distinct variations in what parties stand to gain from their local campaigns in different circumstances.

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Dissertationen zum Thema "Influence campaign"

Davis, Vauna L. „We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign“. BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.

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The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant objectives of the campaign: awareness, prevention, and recovery. XXXchurch has set the pornography agenda in many Christian churches, and also brings the issue to a wider public through news media; they have been featured in thousands of media publications and broadcasts. XXXchurch measures their own success by the stories and feedback they hear from their audience, the media attention they receive, and their increased acceptance by churches. The three main groups of themes in the messages of the campaign are prevention and recovery, the harm of pornography, and how God's purposes for life are impacted by pornography. These themes are essentially persuasive messages encouraging people to consider the negative consequence of using pornography and the benefits of resisting it. The attitudes influenced through these messages are the precursors to taking action to overcome pornography. The XXXchurch campaign establishes credibility with their audience through six elements: (a) prior experience or perceptions, (b) credentials, competence, and expertise (c) honesty and lack of bias, (d) similarity to the audience, (e) bold, confident delivery, and (f) plausible messages. Examples of self-efficacy, exemplars, and fear appeals were the most frequently found theories in the campaign messages. Persuasion theories functioned as useful tools for analyzing and understanding the campaign. Although the XXXchurch team did not design the campaign with these theories in mind, the theories strongly explain the foundation of the campaign. Taken as a whole, the campaign clearly demonstrates research-based principles, which suggest a prediction of successfully influencing attitudes and behavior.

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Cox, Jamesha. „The Influence of Campaign Contributions on Proportionality of Representation in the United States Congress“. Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/945.

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There are proportionally fewer Hispanic Americans, African Americans and women in Congress than in the United States population. Existing literature prescribes a variety of explanations for this disparity including skewed nominations procedures, differing participation rates, racial gerrymandering, voting biases, and funding inequities. This study revisits one aspect of the underrepresentation issue: campaign contributions. Money has been an integral component of the electoral process since before the American Revolution and its impact on the current composition of Congress ought to be explored to a greater extent. Previous research shows that contributors rarely, if at all, discriminate on the basis of gender. This study intends to further investigate the congressional campaign funding of African Americans and provide some much needed insight regarding the campaign financing of Hispanic American candidates. Using financial and biographical data from each candidate within the 2004 and 2008 election cycles, a multiple regression model will be employed to evaluate the extent to which gender and minority status determine the distribution of congressional campaign funds independent of other electability traits considered influential by contributors (the percentage of vote received in the last election, incumbency, and the leadership position held are indications of candidate strength that affect campaign contributions). The magnitude and statistical significance of these coefficients provides further understanding into funding inequities
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GOMES, RENATO DIAS DE BRITO. „RESTRICTIONS ON PRIVATE CAMPAIGN FINANCING: INCENTIVES TO LESS ECONOMIC INFLUENCE OR TO COVERT CONTRIBUTIONS?“ PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6995@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
Uma preocupação comum em várias democracias é reduzir a influência do poder econômico sobre o processo eleitoral. Por exemplo, desde o Electoral Reform Act de 1971, os EUA limitaram as contribuições declaradas (hard money) que um candidato pode receber. Ainda assim, doações não reguladas para campanhas políticas (soft money) permitiram que os gastos das campanhas americanas continuassem a crescer. Será então que restrições a doações apenas estimulam contribuições veladas? Este trabalho modela os incentivos para contribuições políticas, mostrando que, sob restrições a doações, contribuições abertas visam a modificar plataformas enquanto que as veladas visam a influenciar o resultado da eleição. Esta separação de objetivos faz com que mais restrições a contribuições abertas reduzam incentivos para contribuições veladas. Leis que restringem doações para campanhas, portanto, devem reduzir a importância do poder econômico no processo político.
Reducing the influence of economic power on the electoral process is a common concern in most democracies. In the United States, for example, the Electoral Reform Act of 1971 limits the declared donations (hard money) a candidate may receive. Still, non-regulated donations to political campaigns (soft money) have allowed campaign spending to continue to grow. Would such limits to donations do nothing but stimulate covert contributions? This paper models the incentives for campaign contributions.We show that, under legal restrictions to hard money, open contributions aspect policies, while covert contributions influence the electoral outcome. By separating objectives, more restrictions to open contributions dampen incentives to covert contributions. As such, these restrictions should reduce the economic influence on the political process.

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Harrison, Paula. „Campaign Apologia as Process: Dan Quayle's Defense of his National Guard Service“. TopSCHOLAR®, 1990. https://digitalcommons.wku.edu/theses/2436.

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This thesis contains an analysis of apologia from the 1988 national presidential campaign which resulted from Republican vice-presidential candidate Dan Quayle's disclosure that he served in the National Guard during the Vietnam War. Quayle's revelation created a "gaffe sequence" played out in the media over a period of approximately two weeks. The rhetorical situation dictated the use of an eclectic methodology to evaluate apologia generated in response to media questions about Quayle's avoidance of active military service. Quayle's defense included minimalizing the issue through avoidance and denial during staged and spontaneous contact with the media, and also the rhetorical support of other Republicans. Ultimately, he overcame the issue by turning questions about his competence and character into questions about the media's ethos. Notwithstanding, the media's investigation of the relatively unknown Quayle pointed to the larger issue of his qualifications for national office. Although Quayle's strategy was successful, the initial gaffe raised questions about Quayle's ethos which persist to this day. The study yielded three important insights about apologia: (1) apologia is not a single response, nor responses given in a single setting; (2) not only does apologia repair an ethos, it can also help construct an ethos in cases where the public knows little or nothing about a political figure; (3) apologia includes the rhetorical support of others. Additionally, critics must continue refining existing methodologies as they seek to understand rhetorical phenomena.

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Levy, Reymond. „The Unity of Division: A Rhetorical Analysis of Selected Speeches from Barack Obama's 2008 Presidential Campaign“. NSUWorks, 2010. http://nsuworks.nova.edu/writing_etd/23.

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Bullock, David Alan. „The influence of political attack advertising on undecided voters: An experimental study of campaign message strategy“. Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186608.

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This study examined in an experimental setting the influence of comparative message strategies in political attack advertising messages on voter perceptions of the attacker and of the targeted candidate. Relying on theories of social cognition (Fiske & Taylor, 1991), the study posited that, among voters unfamiliar with either candidate, ambiguous and image-based attack messages would facilitate greater negative attitude shifts toward both candidates than other attack message strategies. Attacks were found to lower perceptions of both targeted and attacking candidates regardless of message strategy. Image-based attacks lowered perceptions of targeted candidates significantly more than issue-based attacks but did not influence perceptions of attackers significantly. Level of ambiguity did not appear to influence voter perception of targeted or attacking candidates.

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Bergé, Jean-Henri. „Du candidat à l'élu, analyse transversale des contraintes, directes et indirectes, qui rythment une campagne électorale“. Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1035.

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Quels sont les éléments qui ont une influence sur le vote ?En tentant de répondre à cette question fondamentale en démocratie, les travaux de recherche ont mis au jour les différents paramètres à prendre en compte lors d'une campagne électorale. Aussi, quand un candidat ne propose que des avantages individuels pour les électeurs, le débat ne s'élève pas au-dessus des satisfactions personnelles de chaque électeur. Promesses, distribution de prébendes et autorisations dérogatoires au droit commun ne constituent alors qu'un catalogue de propositions diverses. Les systèmes de valeurs, les principes, les opinions, l'appartenance et les familles politiques s'effacent devant la personnalité du candidat, et les avantages attendus par chaque électeur
What are the factors that influence the vote ? In attempting to answer this fundamental question in a democracy, the research revealed the various parameters to be considered during an election campaign. Also, when a candidate only offers benefits to individual voters, the debate does not rise above each voter's personal satisfaction. Promises, distributing bribes, and derogation to the common law permits then constitute a catalog of various proposals. Systems of values, principles, beliefs, membership and political families are superseded by the candidate's personality, and the expected benefits of each voter
En un intento de responder a esta pregunta fundamental en una democracia , la investigación ha pusto de manifesto los diferentes parámetros a tener en cuenta durante la campaña electoral. Además, cuando un candidato sólo ofrece beneficios a los votantes individuales, el debate no se levanta por encima de la satisfacción personal de cada votante. Promesas, distribución de sobornos, y permisos derogatorios a la ley común constituyen un catálogo de las diversas propuestas. Los sistemas de valores, principios, creencias, la pertenencia y las familias políticas se desvanecen ante la personalidad del candidato, así como los beneficios esperados de cada votante

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MIchaelsen, Abigail. „Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election“. Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

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In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant gridlock in Washington. His inspirational speeches and words inspired a nation ready for a fresh and modern leader prepared to tackle twenty-first century problems. And, his innovative use of online and social media tools allowed millions of supporters to easily get involved in the campaign, igniting a movement never seen before in American elections. This paper analyzes how Barack Obama transformed political campaign marketing, utilizing both traditional and new ways to communicate and engage with the masses. This is accomplished by first illustrating a general framework for political marketing. Then, I examine the history of political campaign marketing, with a special emphasis on how technology has transformed the field over time. Lastly, I analyze how online and social media tools helped Obama win the election and how the internet has transformed the nature of political elections.

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Arensdorf, Ashley Ives. „The influence of operational and tactical doctrine, leadership and training on the North African campaign, 1941-1942“. Thesis, University of Oxford, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.496180.

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Takeuchi, Jiro. „Influence of vaccination dose and catch-up campaign on antibody titers against measles and rubella among university students“. Kyoto University, 2014. http://hdl.handle.net/2433/188685.

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Bücher zum Thema "Influence campaign"

D, Sprague John, Hrsg. Citizens, politics, and social communication: Information and influence in an election campaign. Cambridge [England]: Cambridge University Press, 1995.

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Gais, Thomas. Improper influence: Campaign finance law, political interest groups, and the problem of equality. Ann Arbor: University of Michigan Press, 1996.

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Clawson, Dan. Money talks: Corporate PACS and political influence. New York, NY: BasicBooks, 1992.

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The influence of campaign contributions in state legislatures: The effects of institutions and politics. Ann Arbor: University of Michigan Press, 2012.

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Rowbottom, Jacob. Democracy distorted: Wealth, influence and democratic politics. New York: Cambridge University Press, 2010.

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The Obama effect: Multidisciplinary renderings of the 2008 campaign. Albany: State University of New York Press, 2010.

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The presidential election show: Campaign 84 and beyond on the nightly news. South Hadley, Mass: Bergin & Garvey, 1985.

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Postlewait, Thomas. Prophet of the New Drama: William Archer and the Ibsen campaign. Westport, Conn: Greenwood Press, 1985.

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Prophet of the New Drama: William Archer and the Ibsen campaign. Westport, Conn: Greenwood Press, 1986.

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Hell's foundations: A social history of the town of Bury in the aftermath of the Gallipoli campaign. New York: H. Holt, 1992.

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Buchteile zum Thema "Influence campaign"

Lewis-Beck, Michael S., Richard Nadeau und Éric Bélanger. „Campaign Influence“. In French Presidential Elections, 141–62. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230321687_7.

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Clayton, Mike. „Your Influence Agenda: Campaign Planning“. In The Influence Agenda, 174–96. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137355850_10.

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Clayton, Mike. „Making it Work: Campaign Management“. In The Influence Agenda, 197–217. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137355850_11.

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Powell, Larry, und Joseph Cowart. „The Role of Interpersonal Influence“. In Political Campaign Communication, 343–61. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-18.

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Sloof, Randolph. „Campaign Contributions or Direct Endorsements?“ In Game-theoretic Models of the Political Influence of Interest Groups, 75–121. Boston, MA: Springer US, 1998. http://dx.doi.org/10.1007/978-1-4757-5307-3_4.

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Baumgardner, Paul. „Towards Influence and Institutionalization“. In Critical Legal Studies and the Campaign for American Law Schools, 61–73. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82378-8_4.

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Zielonka, T. M., M. Szymańczak, J. Jakubiak, A. Nitsch-Osuch und K. Życińska. „Influenza Vaccination Coverage Rate for Medical Staff: Influence of Hospital-Based Vaccination Campaign“. In Respirology, 31–38. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/5584_2015_197.

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Freeman, J. P. G. „The Influence of Protest: The Campaign for Nuclear Disarmament, 1957–63“. In Britain’s Nuclear Arms Control Policy in the Context of Anglo-American Relations, 1957–68, 44–70. London: Palgrave Macmillan UK, 1986. http://dx.doi.org/10.1007/978-1-349-07807-3_3.

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Human, Debbie, und Nic Terblanche. „Cause-Related Marketing in South Africa: The Influence of Structural Campaign Elements“. In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 143–47. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_80.

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Kim, Carolyn Mae. „Introduction: Social Influence“. In Social Media Campaigns, 1–27. 2nd Edition. | New York : Routledge, 2021. | Revised edition of the author's Social media campaigns, 2016.: Routledge, 2020. http://dx.doi.org/10.4324/9781003020196-1.

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Konferenzberichte zum Thema "Influence campaign"

Litou, Iouliana, und Vana Kalogeraki. „Influence Maximization in Evolving Multi-Campaign Environments“. In 2018 IEEE International Conference on Big Data (Big Data). IEEE, 2018. http://dx.doi.org/10.1109/bigdata.2018.8622591.

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Gera, Jaya, und Harmeet Kaur. „Influence of Personality Traits on Campaign Success“. In 2018 8th International Conference on Cloud Computing, Data Science & Engineering (Confluence). IEEE, 2018. http://dx.doi.org/10.1109/confluence.2018.8442496.

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Mei, Yan, Weiliang Zhao und Jian Yang. „Influence maximization on twitter: A mechanism for effective marketing campaign“. In ICC 2017 - 2017 IEEE International Conference on Communications. IEEE, 2017. http://dx.doi.org/10.1109/icc.2017.7996805.

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Merrill, Raymond G., David Komar, Min Qu und Patrick Chai. „Mars Sphere of Influence Maneuvers for NASA’s Evolvable Mars Campaign“. In AIAA/AAS Astrodynamics Specialist Conference. Reston, Virginia: American Institute of Aeronautics and Astronautics, 2016. http://dx.doi.org/10.2514/6.2016-5210.

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Narahari, Y. „Influence limitation in multi-campaign social networks: A Shapley value based approach“. In 2012 IEEE International Conference on Automation Science and Engineering (CASE 2012). IEEE, 2012. http://dx.doi.org/10.1109/coase.2012.6386448.

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Le Cunff, Ce´dric, Me´lanie Bonnissel, Julien Szydlowski und Gilbert Damy. „Modeling of Heave Induced Lateral Motion“. In ASME 2009 28th International Conference on Ocean, Offshore and Arctic Engineering. ASMEDC, 2009. http://dx.doi.org/10.1115/omae2009-79652.

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A simplified model is proposed to predict Heave Induced Lateral Motion (HILM) for Steel Catenary Risers (SCR), based on experimental measurements carried out at IFREMER Brest. Two campaigns were conducted to obtain data on the displacement of a SCR in the Touch-Down Zone (TDZ) induced by top motion. The first campaign was used to understand the response of the structure and develop the model. A second campaign was launched to obtain a wider range of data in terms of heave amplitude and frequency. This data were used to define the model parameters. The influence of heave lateral motion on riser damage was then assessed.

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Ryabchenko, Natalia. „THE NEW PRE-ELECTION CAMPAIGN COMMUNICATION MODEL: POLITICAL TRANSFORMATIONS UNDER THE INFLUENCE OF SOCIAL MEDIA“. In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/4.1/s16.036.

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Satria, Irsyad, Anang Kurnia und Yani Nurhadryani. „Influence of presidential candidates e-campaign towards voters in 2014 presidential election in Bogor City“. In 2014 International Conference on Advanced Computer Science and Information Systems (ICACSIS). IEEE, 2014. http://dx.doi.org/10.1109/icacsis.2014.7065874.

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Lee, H. J., D. S. Park, Y. M. Park, K. M. Moon, J. J. Joo, H. L. Yang und M. Kwon. „Influence of plasma operation on the PF circulator of KSTAR HRS System during 2010 campaign“. In 2011 IEEE 24th Symposium on Fusion Engineering (SOFE). IEEE, 2011. http://dx.doi.org/10.1109/sofe.2011.6052286.

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Hazebrouck, Victoria Sophie. „See it. Say it. Sorted. An empirical analysis of the influence of the British Vigilance Campaign“. In 2020 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). IEEE, 2020. http://dx.doi.org/10.1109/asonam49781.2020.9381412.

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Berichte der Organisationen zum Thema "Influence campaign"

Herman, R., und S. O’Brien. Microclimate Influence on Bird Arrival Behavior Field Campaign Report. Office of Scientific and Technical Information (OSTI), März 2016. http://dx.doi.org/10.2172/1248495.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, März 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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Morgado, Andrew. Turkish Culture and Its Influence on the Counter-Insurgency Campaign Against the Kurdistan Worker's Party (PKK). Fort Belvoir, VA: Defense Technical Information Center, Mai 2006. http://dx.doi.org/10.21236/ada450503.

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Ajzenman, Nicolás, Gregory Elacqua, Diana Hincapié, Analia Jaimovich, Florencia López Bóo, Diana Paredes und Alonso Román. Do You Want to Become a Teacher?: Career Choice Motivation Using Behavioral Strategies. Inter-American Development Bank, Mai 2021. http://dx.doi.org/10.18235/0003325.

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Qualified teachers are a fundamental input for any education system. Yet, many countries struggle to attract highly skilled applicants to the teaching profession. This paper presents the results of a large-scale intervention to attract high performing high-school students into the teaching profession in Chile. The intervention was a three-arm email campaign which made salient three types of motivations typically associated with the teaching profession: intrinsic/altruistic, extrinsic, and prestige-related. The objective was to identify which type of message better appealed to high performing students to nudge them to choose a teaching major. The “intrinsic” and “prestige” arms reduced applications to teaching majors among high performers, while the “extrinsic” arm increased applications among low performers. A plausible interpretation could be that the “intrinsic” and “prestige” messages made more salient an issue that could otherwise be overlooked by high performing students (typically from more advantaged households), negatively impacting their program choice: that while the social value of the teaching profession has improved, it still lags behind other professions that are valued more by their families and social circles. In turn, the “extrinsic” arm made salient the recent improvements in the economic conditions of the teaching profession in Chile, thus appealing to low performing students who in general come from disadvantaged families and for whom monetary incentives are potentially more relevant. These results emphasize the importance of having a clear picture of the inherent motivations that could influence individuals career choice. Making salient certain types of motivations to the wrong target group could lead to undesired results.

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