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Auswahl der wissenschaftlichen Literatur zum Thema „In-stream video ads“
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Zeitschriftenartikel zum Thema "In-stream video ads"
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Holmes, Todd A. "Effects of self-brand congruity and ad duration on online in-stream video advertising." Journal of Consumer Marketing 38, no. 4 (2021): 374–85. http://dx.doi.org/10.1108/jcm-07-2019-3333.
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Purpose The purpose of this study is to examine the impact of self-brand congruity and ad duration on the effectiveness of in-stream online video advertisements. Design/methodology/approach Two online experiments were administered based on a 2 (self-brand congruity) * 2 (ad duration) between-subjects design. Three brand personality dimensions (excitement, sophistication and ruggedness) were included in the model as replicates, and effectiveness was measured using six dependent measures. Findings High self-brand congruity resulted in significantly greater attention, attitude toward the ad, attitude toward the brand and purchase intention when compared to low self-brand congruity. Higher recall of ad information was found for subjects who viewed ads low in congruity with their self-concepts. Attention, recall and recognition were significantly higher for participants who viewed 30-s ads. An interaction effect of self-brand congruity and ad duration was found on purchase intention. Research limitations/implications This study considered the impact of self-brand congruity and ad duration on the effectiveness of ads for only well-known brands inserted into short-form content. Future research should consider using ads without celebrities present or ads for fictitious brands inserted into long-form video content. Practical implications When producing video advertisements, an adequate selection of brand cues should be included that are deemed self-congruent with target audiences. Ad managers aiming to drive favorable consumer attitudes and purchase intention should select 15-s over 30-s ads. Originality/value This study examines the impact of self-brand congruity and ad duration on each stage of the hierarchy of effects model, including attention as a precursor to recall and recognition. The interaction effect between self-brand congruity and ad duration is also assessed.
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Silakov, Nikolai V., and Kirill L. Tassov. "OVERVIEW OF THE TEXT AREA DETECTION ALGORITHMS IN VIDEO STREAM FRAMES." RSUH/RGGU Bulletin. Series Information Science. Information Security. Mathematics, no. 2 (2020): 27–45. http://dx.doi.org/10.28995/2686-679x-2020-2-27-45.
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. The widespread development of video technologies in cooperation with social networks such as YouTube and TicToc has led to a sharp increase in the volume of information. The processing and analysis of this data fall on the shoulders of a person. It happens as especially difficult to extract useful text information from the entire video stream. That issue is particularly acute in areas such as the state defense and law enforcement, where the volume of incoming video information is huge. A video stream can contain useful meta information helpful to search, classify, and link the data to specific video content. There are already systems for automatic recognition of the state registration plates, vehicles, railway car numbers, street names, and video titles. However, there may still be a lot of metainformation in the frames of the video stream, such as the marking of various objects and technical products, building numbers, ads, signs, inscriptions, text on documents, and much more. Creating a system for automatic detection of any text in video content will significantly improve the processing and increase the efficiency of information search engines. This article provides an overview of methods for detecting text regions in frames of the video stream. The methods are analyzed in terms of applicability and universality. A comparative analysis and evaluation of popular methods for detecting text areas are given.
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Kren, Matej, Andrej Kos, and Urban Sedlar. "Mining the IPTV Channel Change Event Stream to Discover Insight and Detect Ads." Mathematical Problems in Engineering 2016 (2016): 1–5. http://dx.doi.org/10.1155/2016/2541814.
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IPTV has been widely deployed throughout the world, bringing significant advantages to users in terms of the channel offering, video on demand, and interactive applications. One aspect that has been often neglected is the ability of precise and unobtrusive telemetry. TV set-top boxes that are deployed in modern IPTV systems can be thought of as capable sensor nodes that collect vast amounts of data, representing both the user activity and the quality of service delivered by the system itself. In this paper we focus on the user-generated events and analyze how the data stream of channel change events received from the entire IPTV network can be mined to obtain insight about the content. We demonstrate that it is possible to predict the occurrence of TV ads with high probability and show that the approach could be extended to model the user behavior and classify the viewership in multiple dimensions.
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Tito, Anita Chrishanti Puteri, and Claudy Gabriella. "Faktor-faktor Iklan yang Dapat Menarik Penonton Untuk Menonton Iklan Skip-Ads di Youtube Sampai Selesai." Jurnal Akuntansi Maranatha 11, no. 1 (2019): 98–114. http://dx.doi.org/10.28932/jam.v11i1.1544.
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Along with the changing times, technology plays an important role in the marketing world. The increasing use of the internet has led to the shift of marketing using print media into online media. Deployment of marketing strategies can be found through various platforms such as websites and social media. One popular website is used as a means to market your product or service is YouTube. If someone is using YouTube certainly will often encounter many types of ads, but the most common and often comes up is true view in-stream ads that are usually will appear before the video starts. The ad will run for 5 seconds before it was finally has available options for in-skip.
 The problem that occurs is the lack of enthusiastic viewers to watch ads are marked with the number of viewers that will be to skip even before watching the commercials and this becomes a problem that hurt the company because it can not deliver the message properly. Therefore, researcher will find out the factors that can make viewers watch ads up to completion that are divided by age and gender.
 The method used in this study is exploratory research and based on the goals of this research it is an applied research because it will be used as a solution to solve the existing problems. The data collection will be done in two (2) methods: literature review and depth interview.
 The results showed the existence of some differences and some similarities between groups that will be presented in tabular form, analysed in qualitative method.
 Keyword: Online Advertising, YouTube, True View In-stream Ads, Exploratory Research, Depth Interview
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Zhong, Xiuyu, and Zhongyi Luo. "Design Of Video Bitrate Analyzer Based On Swift." MATEC Web of Conferences 232 (2018): 02017. http://dx.doi.org/10.1051/matecconf/201823202017.
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Network video is very popular, users often upload video, Video site allows specific coded video to maintain the original specification at a certain peak rate, and then to add lower-level specifications to the code. At present, many analysis tools can only get the maximum rate of the whole video, and cannot get the rate map, nor support the new video format. This design proposes using the Swift language to display the video bitrate analysis data in different forms, FFmpeg/ffprobe applications is called to analyze video stream. The experimental results show that the design can get the information of all frames of the video to depict the column chart, and can display the corresponding time point of the frame, so that users can modify the area exceeding the rate limit, so as to achieve the goal of no forced transcoding. In addition, this design supports HEVC format video.
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Mahajan, Prof Kanchan. "Missing Person Identification System." International Journal for Research in Applied Science and Engineering Technology 9, no. VII (2021): 3530–33. http://dx.doi.org/10.22214/ijraset.2021.37113.
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In the world, countless people are missing every day, including children, adolescents, psychological challenge, elderly people with Alzheimer’s, etc. they remain without a trace. These charges are missing and are being reviewed at the police station. Ngu using webcam technology compare the individual and the database available again to find these people. This program is designed to locate missing people. If missing The person is found in the Web video stream and sends the location of the lost person to the police station. After a missing person is found in a Web Video stream, send location Email to the police station. So our system can play a very key role in matters of security and authenticity. Here the manager does all the management roles in this program. The controller can add active police officers, remove active police officers and watch police using. The system gets the results and produces the output accordingly.
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Chen, Xin, and Xiang Rong Wu. "A Courseware Recording & Editing System Based on DirectShow." Applied Mechanics and Materials 311 (February 2013): 3–8. http://dx.doi.org/10.4028/www.scientific.net/amm.311.3.
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With the development of network technology, it’s a trend to put up a bridge between the teaching resources and the learners. The network courseware is the most important part in Distance Education. A courseware recording and editing system is presented in this article. Using the Visual C++ 6.0 as design platform, the multimedia courseware recorder and player in this system is developed by using DirectShow technique, and the multimedia courseware editor is developed by using non-linearity edit system DES (DirectShow Editing Services). The system realizes the “Multi-Stream-In-One” (integrated of 2 video streams, 1 PC screen stream, and 1 stereo audio stream), and can add captions, subtitles and background music .etc. The generated courseware is an important resource for Distance Education, and can be widely used in daily teaching.
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Wang, Wen Ming, and Ya Peng Yu. "Robot Visual Design with the Panorama Synthesis Function with Manufacturing Technology." Applied Mechanics and Materials 312 (February 2013): 705–9. http://dx.doi.org/10.4028/www.scientific.net/amm.312.705.
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Panorama synthesis is basis of the target tracking. Through the synthesis of panorama, can enlarge the visual range to capture for the cameras, in the big background, the suspicious target which needs to be tracked are more easily detected, then selects the target, and Tracks it. In the existing target tracking of robot integrated machine, adds panorama synthesis function and the suspicious target selection function, the target tracking runs only on selected target, make the tracking more targeted. In the Panorama synthesis module of the present system, there are two ways to obtain video stream that is real-time image stream from Cameras and the local AVI video file. Through the algorithm to judge the position relationship between two adjacent frames, finishes the image stitching, and displays panorama of the in the user interface in real time. By a particular target selection from users, complete moving object detection and tracking in motion camera environment. After the test, the system can meet the general needs of application oriented robot visual.
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Spitzer, Michael, Ibrahim Nanic, and Martin Ebner. "Distance Learning and Assistance Using Smart Glasses." Education Sciences 8, no. 1 (2018): 21. http://dx.doi.org/10.3390/educsci8010021.
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With the everyday growth of technology, new possibilities arise to support activities of everyday life. In education and training, more and more digital learning materials are emerging, but there is still room for improvement. This research study describes the implementation of a smart glasses app and infrastructure to support distance learning with WebRTC. The instructor is connected to the learner by a video streaming session and gets the live video stream from the learner’s smart glasses from the learner’s point of view. Additionally, the instructor can draw on the video to add context-aware information. The drawings are immediately sent to the learner to support him to solve a task. The prototype has been qualitatively evaluated by a test user who performed a fine-motor-skills task and a maintenance task under assistance of the remote instructor.
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Yao, Li, and Miaogen Ling. "An Improved Mixture-of-Gaussians Background Model with Frame Difference and Blob Tracking in Video Stream." Scientific World Journal 2014 (2014): 1–9. http://dx.doi.org/10.1155/2014/424050.
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Modeling background and segmenting moving objects are significant techniques for computer vision applications. Mixture-of-Gaussians (MoG) background model is commonly used in foreground extraction in video steam. However considering the case that the objects enter the scenery and stay for a while, the foreground extraction would fail as the objects stay still and gradually merge into the background. In this paper, we adopt a blob tracking method to cope with this situation. To construct the MoG model more quickly, we add frame difference method to the foreground extracted from MoG for very crowded situations. What is more, a new shadow removal method based on RGB color space is proposed.
Dissertationen zum Thema "In-stream video ads"
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Romodan, Even, and Oscar Sundström. "Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45949.
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Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. Det finns därmed ett behov av att förstå vilka faktorer och strategier som anses vara effektiva i konsumentens ögon. Syften: Studien har som ändamål att identifiera och undersöka potentiella faktorer bakom effektiv TV-reklam, samt utöka förståelsen utifrån konsumenters synsätt. Studien utforskar även konsumenters vana att undvika TV-reklam och om denna vana upplevs annorlunda när de exponeras för in-stream video ads i stället. Teorier: Den tidigare forskningen har anknytning till fyra faktorer som ligger i grund för studien. De fyra faktorerna är Kreativitet, Moment-to-Moment (EV & IV), Brand Image och Celebrity Endorsement. Studien utgår även ifrån tidigare forskning kring konsumenters vana att undvika TV-reklam. Metod: En kvalitativ studie där fokusgrupper har använts som forskningsmetod. En deduktiv ansats har tillämpats. Urvalet bestod av studenter från Södertörns Högskola. Slutsats: Vissa potentiella faktorer bakom effektiv TV-reklam var mer effektiva än andra. Celebrity Endorsement och Brand Image ansågs leda till ett faktiskt köp medan de andra faktorerna endast visade sig påverka intention kring köp. Konsumenter om de får möjligheten väljer att undvika TV-reklam i stor utsträckning av anledningen att det är irriterande och stör handlingen. Reklam undveks mer på traditionell TV än på in-stream video ads av anledning att TV-reklampausen varar längre. Begrepp: När begreppet konsument nämns hänvisar vi till personer som exponeras för TV-reklamen, alltså inte de som köper produkten utan de som konsumerar marknadsföringens innehåll. In-stream video ads innefattar TV-reklam som koncept överfört till internet.<br>Background: There are problems with determining exactly how effective advertising campaigns are. TV advertising is the most influential medium and although there is no evidence that it directly leads to any purchase, it can lead to TV commercials remaining in our consciousness. There is thus a need to understand which factors and strategies are considered effective in the eyes of the consumer. Purpose: The purpose of the study is to identify and investigate potential factors behind effective television advertising and expand understanding from the perspective of consumers. The report also explores consumers' habit of avoiding TV commercials and whether this habit is experienced differently when exposed to in-stream video ads instead. Theories: The study is based on previous research and this research is related to four factors that form the basis of the study. The four factors are Creativity, Moment-to-Moment (EV & IV), Brand Image and Celebrity Endorsement. The study is also based on previous research concerning consumers' habit of avoiding TV commercials. Methods: A qualitative study where focus groups have been used as a research method. A deductive approach has been applied. The sample consisted of students from Södertörn University. Conclusions: Some potential factors behind effective TV advertising were more effective than others. Celebrity Endorsement and Brand Image were considered to lead to an actual purchase while the other factors only led to intention regarding purchase. Consumers, if given the opportunity, choose to avoid TV commercials largely for the reason that it is annoying and disrupts the action. It was avoided more on traditional TV than in-stream video ads for the reason that the TV commercial break lasted longer. Concept: When the term consumer is mentioned, we refer to people who are exposed to TV advertising, not those who buy the product but those who consume the content of the marketing. In-stream video ads entail TV-commercial as a concept transferred to the Internet.
Buchteile zum Thema "In-stream video ads"
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Mei, Tao, and Shipeng Li. "Contextual In-Stream Video Advertising." In Advances in Multimedia and Interactive Technologies. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-189-8.ch011.
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With Internet delivery of video content surging to an unprecedented level, online video advertising is becoming increasingly pervasive. In this chapter, we present a new advertising paradigm for online video, called contextual in-stream video advertising, which automatically associates the most relevant video ads with online videos and seamlessly inserts the ads at the most appropriate spatiotemporal positions within each individual video. Different from most current video-oriented sites that only display the ads at the predefined locations in a video, this advertising paradigm aims to embed more contextually relevant ads at less intrusive positions within the video stream nonlinearly. We introduce the following key techniques in this paradigm: video processing for ad location detection, text analysis for ad selection, and optimization for ad insertion. We also describe two recently developed systems as showcases, i.e., VideoSense and AdOn which support in-stream inline and overlay advertising, respectively.
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Semerádová, Tereza, and Petr Weinlich. "The (In)Effectiveness of In-Stream Video Ads." In Impacts of Online Advertising on Business Performance. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1618-8.ch008.
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Video represents the most shared type of online content. The ability of this media to capture and convey a message in an interactive and informationally rich format has captivated both users and advertisers. Advertising platforms are trying to expand the offer of the tools that would help the advertisers to reach their potential customers. Therefore, many new video-based advertising formats are being introduced including ads with experimental length or dimensions. However, the increasing quantity of online advertisements the users have to face is raising questions about their actual marketing effectiveness. To provide relevant answers, authors examined the performance of 13 types of video ads that were implemented for a 30-day period and that generated 1 155 EUR overall profit. The advertising results are analyzed from three perspectives: financial, behavioral, and reactional. The main emphasis is put on the study of the video effectiveness depending on different viewing contexts with respect to the potential phenomenon of advertising blindness.
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Semerádová, Tereza, and Petr Weinlich. "The (In)Effectiveness of In-Stream Video Ads." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch034.
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Video represents the most shared type of online content. The ability of this media to capture and convey a message in an interactive and informationally rich format has captivated both users and advertisers. Advertising platforms are trying to expand the offer of the tools that would help the advertisers to reach their potential customers. Therefore, many new video-based advertising formats are being introduced including ads with experimental length or dimensions. However, the increasing quantity of online advertisements the users have to face is raising questions about their actual marketing effectiveness. To provide relevant answers, authors examined the performance of 13 types of video ads that were implemented for a 30-day period and that generated 1 155 EUR overall profit. The advertising results are analyzed from three perspectives: financial, behavioral, and reactional. The main emphasis is put on the study of the video effectiveness depending on different viewing contexts with respect to the potential phenomenon of advertising blindness.
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Rivas, Samuel, Miguel Barreiro, and Víctor M. Gulías. "Multiplexing Digital Multimedia Data." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch138.
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Multiplexing is the process of combining several independent signals to build another one from which it is possible to recover any of the original signals. This way, several sources of information can share one single transmission channel. The opposite operation is demultiplexing, or demuxing. Multiplexing devices are called multiplexers, or muxers. Demultiplexer devices are called demultiplexers, or demuxers. A multiplexed stream is usually called multiplex. For telecommunications, channel sharing usually aims for using one single physical channel to transmit several data streams. In multimedia, we assume an established digital data path, so a channel is a logical connection. The goal is to divide the complexity of digital multimedia systems in different access levels. For the example in Figure 1a, multiplex 1 hides the individual details of stream 1 and 2, and multiplex 2 adds a new access layer hiding the details of multiplex 1 and stream 3. A typical application of multiplexing is mixing individual audio and video streams to build a new single stream for transmission or storage.
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Yunus, Farizah, Sharifah H. S. Ariffin, S. K. Syed-Yusof, Nor-Syahidatul N. Ismail, and Norsheila Fisal. "Transport Protocol Performance for Multi-Hop Transmission in Wireless Sensor Network (WSN)." In Mobile Computing and Wireless Networks. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8751-6.ch026.
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The need for reliable data delivery at the transport layer for video transmission over IEEE 802.15.4 Wireless Sensor Networks (WSNs) has attracted great attention from the research community due to the applicability of multimedia transmission for many applications. The IEEE 802.15.4 standard is designed to transmit data within a network at a low rate and a short distance. However, the characteristics of WSNs such as dense deployment, limited processing ability, memory, and power supply provide unique challenges to transport protocol designers. Additionally, multimedia applications add further challenges such as requiring large bandwidth, large memory, and high data rate. This chapter discusses the challenges and evaluates the feasibility of transmitting data over an IEEE 802.15.4 network for different transport protocols. The analysis result highlights the comparison of standard transport protocols, namely User Datagram Protocol (UDP), Transport Control Protocol (TCP), and Stream Control Transmission Protocol (SCTP). The performance metrics are analyzed in terms of the packet delivery ratio, energy consumption, and end-to-end delay. Based on the study and analysis that has been done, the standard transport protocol can be modified and improved for multimedia data transmission in WSN. As a conclusion, SCTP shows significant improvement up to 18.635% and 40.19% for delivery ratio compared to TCP and UDP, respectively.
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Yunus, Farizah, Sharifah H. S. Ariffin, S. K. Syed-Yusof, Nor-Syahidatul N. Ismail, and Norsheila Fisal. "Transport Protocol Performance for Multi-Hop Transmission in Wireless Sensor Network (WSN)." In Advances in Wireless Technologies and Telecommunication. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5170-8.ch015.
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The need for reliable data delivery at the transport layer for video transmission over IEEE 802.15.4 Wireless Sensor Networks (WSNs) has attracted great attention from the research community due to the applicability of multimedia transmission for many applications. The IEEE 802.15.4 standard is designed to transmit data within a network at a low rate and a short distance. However, the characteristics of WSNs such as dense deployment, limited processing ability, memory, and power supply provide unique challenges to transport protocol designers. Additionally, multimedia applications add further challenges such as requiring large bandwidth, large memory, and high data rate. This chapter discusses the challenges and evaluates the feasibility of transmitting data over an IEEE 802.15.4 network for different transport protocols. The analysis result highlights the comparison of standard transport protocols, namely User Datagram Protocol (UDP), Transport Control Protocol (TCP), and Stream Control Transmission Protocol (SCTP). The performance metrics are analyzed in terms of the packet delivery ratio, energy consumption, and end-to-end delay. Based on the study and analysis that has been done, the standard transport protocol can be modified and improved for multimedia data transmission in WSN. As a conclusion, SCTP shows significant improvement up to 18.635% and 40.19% for delivery ratio compared to TCP and UDP, respectively.
Konferenzberichte zum Thema "In-stream video ads"
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Maiti, Ritwik, Gargi Das, and Prasanta Das. "Video: Evolution of injected air stream in granular bed." In 68th Annual Meeting of the APS Division of Fluid Dynamics. American Physical Society, 2015. http://dx.doi.org/10.1103/aps.dfd.2015.gfm.v0058.
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Hoore, Masoud, Dmitry A. Fedosov, and Gerhard Gompper. "Video: Mechanical Dissociation of Platelet Aggregates in Blood Stream." In 70th Annual Meeting of the APS Division of Fluid Dynamics. American Physical Society, 2017. http://dx.doi.org/10.1103/aps.dfd.2017.gfm.v0008.
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