Dissertationen zum Thema „Identity and similarity“
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Kast, Chris J. „Social Identity Similarity Effects on an Evaluation of Blame“. Ohio University / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1187124798.
Der volle Inhalt der QuelleRaha, Sangita. „Identity and similarity : a critical study on the concept of tadatmya in Indian philosophy“. Thesis, University of North Bengal, 2008. http://hdl.handle.net/123456789/1257.
Der volle Inhalt der QuelleFagan, Tamara. „Stereotypes, Perceptions of Similarity, and Cultural Identity: Factors That May Influence the Academic Achievement of Immigrant Students“. Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5936.
Der volle Inhalt der QuelleM.S.
Masters
Child, Family, and Community Sciences
Education and Human Performance
Early Childhood Development and Education
Limor, Rina Maxine. „Do Social Biases Impede Auditor Reliance on Specialists? Toward a Theory of Social Similarity“. Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5062.
Der volle Inhalt der QuelleJames, Brian M. „Ethnic identity among people of Mexican descent : a comparison of self reference, perception of similarity, and interaction preference /“. Thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-06112009-063347/.
Der volle Inhalt der QuelleBourcier-Béquaert, Bénédicte. „Les effets de la similarité d'âge entre un modèle publicitaire et son récepteur : le cas des femmes âgées de 60 à 70 ans“. Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1062.
Der volle Inhalt der QuelleOur doctoral work questions advertising strategies using senior models to appeal to this target. Three theories - social comparison, social identity and persuasive source effects – enable us to construct an integrative framework of the similarity effects due to age. This includes the following variables: the age gap between the model and the receiver, the perceived model similarity, brand evaluation variables (proximity, attitude and purchase consideration) and the receiver’s self-esteem after ad exposure. Two moderating variables are taken into account: the subjective age tendency and the discrepancy age.Our empirical study consists of a sample of 444 women aged between 60 and 70 and a control group of 195 women aged between 20 and 30. The experimental design manipulates the model’s age (the same women is represented at three different ages: 25, 55 and 65 years old) and the type of product (food and cosmetics).Testing hypotheses are made from structural equations (PLS approach). The main results show: (1) the negative impact of the age gap on the three brand evaluation variables; (2) the age role when the similarity judgment is forming; (3) the positive influence of the perceived similarity on the evaluation of the brand. The persuasive similarity route is stronger for the cosmetic product and the senior receivers whose subjective age tendency is low. Finally, this similarity route works better on senior women than on younger women
Jordan, Dominic T. „Identity: A crisis of confidence? Or is it resemblance? An exploration of the different approaches by which eyewitness evidence can be obtained from lineups“. Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2021. https://ro.ecu.edu.au/theses/2449.
Der volle Inhalt der QuelleMaia, Rubens Dias. „O conceito de identidade na filosofia e nos atos de linguagem“. Universidade Federal de São Carlos, 2008. https://repositorio.ufscar.br/handle/ufscar/5661.
Der volle Inhalt der QuelleDicionário de Análise do Discurso, of Charaudeau and Maingueneau, at the entry Identidade, affirms that the concept of identity is difficult to define. It is central for most human and social sciences, and it is the object of different definitions, some of which very vague. This encouraged the research about the concept and the word identity. The word is erudite, originated in philosophy, but the idea of identity is permanent and is related to other words of everyday use. This thing, this stuff. Since the time before Socrates there are theories about the concept of being and the principle of identity. It is in the use of language, with the demonstrative adjectives and verb forms that the identification of people occurs, the speaker reveals itself in opposition to the listener: identity and alterity. We intend to demonstrate that the concept of identity has always been linked to the concept of being. Everything has identity if it is a being with internal unity, distinct from others, if it has its own coherence, if it presents its truth and its value. The principle of identity has a negative formulation in the principle of noncontradiction, which guarantees the coherence of both language and communication. Language, however, is not always logical. Sometimes, it seems to contradict the principle of non-contradiction. Language needs the resources for identification: the definition, the metalanguage, the metadiscourse of the speaker, when the speaker can remake his own speech, correct himself, and prevent misunderstandings
O Dicionário de Análise do Discurso, de Charaudeau e Maingueneau, no verbete Identidade afirma que: O conceito de identidade é difícil de definir. Ele é ao mesmo tempo central na maior parte das ciências humanas e sociais, e é objeto de diferentes definições, algumas das quais são muito vagas . Tudo isso motivou a pesquisa sobre o conceito e o termo identidade. O termo é erudito, formado na filosofia, mas a idéia identidade é permanente, e está relacionada com outras palavras de uso comum. Esta coisa, este negócio. Desde a época pré-socrática, encontramos teorias sobre o conceito do ser e o princípio de identidade. É no uso da língua, com os demonstrativos e formas verbais que acontece a identificação das pessoas, revela-se o sujeito em oposição ao interlocutor, identidade e alteridade. Pretendemos mostrar que o conceito de identidade sempre esteve ligado ao conceito de ser. Toda coisa tem identidade na medida em que é ser com unidade interna, distinto de outro, tem coerência própria, apresenta sua verdade e seu valor. O princípio de identidade tem formulação negativa no princípio de nãocontradição, que garante a coerência da linguagem e comunicação. A linguagem, porém, nem sempre é lógica. Parece, às vezes, contrariar o princípio de não-contradição. A língua procura os recursos de identificação: a definição, a metalinguagem, o metadiscurso do locutor, quando o locutor pode refazer sua própria enunciação, corrigir-se, e prevenir malentendidos
Gharbi, Habib. „De la grammaire à la rhétorique : analogie et ressemblance dans les structures comparatives“. Thesis, Paris 4, 2013. http://www.theses.fr/2013PA040058.
Der volle Inhalt der QuelleComparison has always been poorly understood whether in grammar or rhetoric. This is why none of the linguistic works or the brief heterogeneous analysis that were made have managed to deal with it in the precise manner they were ought to. Hence comes the objective of my thesis which consists in standardizing the study of Comparison by taking in consideration all of its possible forms. Indeed, I will try to rehabilitate the distinction of the Greco-Roman tradition between Comparatio and Similitudo which was lost since the period of confusion that marked the XVIIth century. Based on a constructive methodology that starts with the smallest units to reach out for the larger text, this study goes through all levels of linguistic analysis, beginning with the grammatical layer, a referential one, to attain the rhetorical layer where extra-linguistic referents are taken into account. It consequently leads to achieve the categorical distinctions between comparison and similitude one the one hand, and between comparison and metaphor on the other. Those distinctions are illustrated by examples drawn basically in modern literature (XIXth and XXth centuries). Interestingly, examples themselves are accompanied with detailed analysis and sundry rankings which are meant to highlight the specificities of every notion in relation to the study of analogy and resemblance
Diaz, Krystalle Sharlyn. „Using Homology-Based Methods and Functional Similarity to Identify Antibiotic Resistance in a Natural Environment“. Thesis, The University of Arizona, 2015. http://hdl.handle.net/10150/594942.
Der volle Inhalt der QuelleBubnaitytė, Neringa. „Prekių ženklų tapatumo ir panašumo nustatymas pagal Europos Teisingumo Teismo ir Lietuvos teismų praktiką“. Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2010~D_20140625_182552-97509.
Der volle Inhalt der QuelleSUMMARY Establishment of Identity and Similarity of Trade Marks in the Case Law of the European Court of Justice and Lithuanian Courts This master thesis is dedicated to analyze case law of the European Court of Justice and Lithuanian courts, with the aim to identify criteria significant for establishment of identity and similarity of trade marks, conditions for application of those criteria as well as influence upon evaluation of the general impression created by trade marks. In addition, attention is drawn to theoretical and practical problem issues in establishment of identity and similarity of trade marks and suggestions on their solution are made. In the first part, a list of condensed references is made to laws pertinent to the identity and similarity of trade marks. The second part reveals the concept of identity of trade marks and judgment of identity of trade marks in the case law of the former Court of First Instance, currently the General Court, and the European Court of Justice, supplemented by additional illustrations from the practice of the OHIM, in attempt of painting the full picture of the identity issue. The third part of the thesis focuses on the discussion of the similarity of trade marks and analysis of criteria for establishment of similarity of trade marks. Herein the analysis of case law of the European Court of Justice and Lithuanian courts has been carried out based on general criteria of similarity of trade marks: distinguishing and dominating... [to full text]
Koehl, Vincent. „Influence des dispersions de structure sur la perception sonore“. Phd thesis, INSA de Lyon, 2005. http://tel.archives-ouvertes.fr/tel-00607564.
Der volle Inhalt der QuelleVarga, Adam. „Identifikace a charakterizace škodlivého chování v grafech chování“. Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2021. http://www.nusl.cz/ntk/nusl-442388.
Der volle Inhalt der QuelleCauteruccio, Francesco, Nicola Leone und Giorgio Terracina. „Generalizing identity-based string similarity metrics: theory and applications“. Thesis, 2018. http://hdl.handle.net/10955/1820.
Der volle Inhalt der QuelleLe stringhe giocano un ruolo fondamentale in informatica: codificando i dati, la loro interpretazione permette di derivare informazione. Dato un insieme di stringhe, alcune interessanti domande emergono: “queste stringhe sono correlate?”, e se lo sono, “possiamo misura la loro correlazione?”. La definizione di un grado di similarit`a tra stringhe risulta essere fortemente importante. Varie definizioni di similarit`a tra stringhe sono state definite nella letteratura, derivanti dal concetto di metrica in matematica. Una delle pi`u famose metriche di similarit`a tra stringhe `e la edit distance, definita come il numero minimo di edit operation necessarie a trasformare una stringa in un’altra. Tuttavia, le varie definizioni presentano un’assunzione chiave: simboli uguali tra le stringhe rappresentano la stessa identica informazione, mentre simboli diversi introducono una qualche di↵erenza. Questa assunzione risulta essere estremamente riduttiva: esistono casi in cui l’identit`a tra simboli sembra non essere sufficiente a definire una similarit`a, e nel caso in cui non ci siano simboli in comune tra due stringhe, si pu`o verificare che simboli diversi rappresentino la stessa informazione. Inoltre, in alcuni casi una mappatura one-to-one tra i simboli risulta inefficace, quindi si necessita una mappatura many-to-many. La necessit`a di avere una metrica di similarit`a tra stringhe che sia in grado di catturare correlazioni nascoste tra le stringhe emerge, ove il concetto chiave `e rappresentato dal considerare che simboli di↵erenti possono esprimere concetti simili. Lo scopo di questa tesi `e di contribuire in questo scenario. In primis, un framework che generalizza la maggior parte delle metriche di similarit`a tra stringhe (basate sull’identit`a tra simboli) viene presentato, idoneo a scenari di applicazione in cui sono presenti stringhe definite su alfabeti eterogenei. La Multi-Parameterized Edit Distance (una generalizzazione della edit distance con il supporto del framework) viene definita formalmente e studiata dal punto di vista della complessit`a computazionale. In seguito, di↵erenti euristiche, definite, implementate e testate, vengono presentate, in modo da approcciarsi alle difficolt`a computazionali presenti. Varie euristiche sono presentate e tre di esse sono studiate, discusse e testate in dettaglio. Alcuni contesti di applicazione, studiati in questa tesi, sono quindi discussi, spaziando dal settore ingegneristico a quello informatico biomedico: anomaly detection nelle Wireless Sensors Area Network, analisi dei White Matter Fiber-Bundles e analisi degli Elettroencefalogrammi. Le conclusioni e una panoramica dei lavori futuri chiudono la tesi.
Università della Calabria
Chiang, Wei-I., und 江韋儀. „Experimental Application of Fractal Geometry’s Self-Similarity Features on Visual Identity Design“. Thesis, 2004. http://ndltd.ncl.edu.tw/handle/243zd7.
Der volle Inhalt der Quelle中原大學
商業設計研究所
92
The term, Fractal Geometry, is a new geometry concept been researched and applied in mathematics and science circles resulted from explaining the world which human know such as mountains, woods, coastlines, clouds, etc. by B.B.Mandelbrot in 1975. Instead of the simplify of Euclid geometry, features such as self-similarity, Chaotic Dynamics, boundless-branches, Unlimited Expansion and non-linear of fractal geometry model make the structure of model show part variety and whole unity. The aim of this research is applying thought and features of fractal geometry in Visual Identity design. Through the application of interactivity to the Fractal Geometry and Euclid geometry, such as the creation method of Euclid -Fractal conceptualize Form, Fractal- Euclid conceptualize Form, Fractal -Fractal conceptualize Form, etc.. We expect that the long-history model of Visual Identity design could offer reference of new though and innovative ideas of design under this combination of cross-field, not only causes mark design has more plentiful varieties but also present the extensibility of Visual Identity design system, making visual design show balance of movement, part and whole symmetry and plenty of unity.
Cárdenas, Diana. „How participating in a new culture facilitates the integration of the new identity : the additive and subtractive processes“. Thèse, 2017. http://hdl.handle.net/1866/20771.
Der volle Inhalt der QuelleLeadbetter, Shandi. „Sites of similarity, sites of difference: constructing Canada in the graphic narrative“. Thesis, 2009. http://hdl.handle.net/1828/3332.
Der volle Inhalt der QuelleGraduate
Kuo, Shu-Tsen, und 郭書岑. „Untangle Work-family Conflict and Enrichment from the Perspective of Social Identity Theory:Comparing the Similarity of Work Role and Family Role Identity and the Moderating Effect of Identity Integration“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/03612407670373909177.
Der volle Inhalt der Quelle國立臺灣大學
心理學研究所
101
Due to the vast changes in labor market, work-family relation has been the most chanllenging issue in modern life. In the past thirty years, work-family researchers have applied Resource-demand theory in explaining the possible mechanism of work-family conflict and enrichment. However, resource-demand perspective has long neglect the centralality of human as an active actor. Substituting for resource-demand theory, Ashforth, Kreiner and Fugate (2000) has proposed boundary theory and argued that the similarity between role identities, boundary flexibility and boundary mereability would influence role transition, and further influence one’s work-family balance. In order to testify the relationship of role-idenity-similarity and work-family conflict/enrichment, 372 full time employed subjects with parental responsibilities were recruited. The results showed that, time-based and energy-based work-family conflict was not significantly correlated to the similarity of work and parental role identities, while behavior-based work-family conflict was negatively correlated to role-identity-similarity. Meanwhile, all three kinds of work-family enrichment were positively, significantly correlated to role-identiry-similarity. Furthermore, except for developemental work-family enrichment, identity integreation would moderate the relationship between role-identity-similarity and work-family outcomes. This study also examined two interesting three-way interactions by gender and leader/subordinate, and revealed that, both high identity integration male and high identity integration subordinate might benefit more from the positive relationship between role-idenity-similarity and affect work-family enrichment. Lastly, the discussion, limitations, future directions, theoretical and managerial applications were discussed.
Hall, Deborah Lee. „Outgroup Similarity as a Source of Cognitive Dissonance: An Investigation of the Turncoat Effect“. Diss., 2010. http://hdl.handle.net/10161/2360.
Der volle Inhalt der QuelleA long tradition of social psychological research suggests that perceptions of similarity and common ground can promote more harmonious relations among otherwise diverse social groups. Yet perceived similarity with and empathy for members of an outgroup can also intensify intergroup bias by threatening the positive distinctiveness of one's group. In the present research, cognitive dissonance theory is used as a framework for understanding how people experience and react to similarity with members of a rival outgroup and for clarifying the conditions under which outgroup similarity reduces or intensifies intergroup prejudice. Four studies tested the hypothesis that outgroup similarity elicits subjective feelings of cognitive dissonance, including psychological discomfort and negative self-evaluation. Study 1 was a pilot test in which similarity to an outgroup member was associated with negative self-evaluation but not psychological discomfort. Study 2 strengthened the interpretation of the turncoat effect as cognitive dissonance by demonstrating that the effect varies as a function of a classic dissonance moderator--perceived choice. Participants induced to experience outgroup similarity reported psychological discomfort and negative self-evaluation, but only when they believed their feelings of similarity resulted from a high degree of personal choice. Study 3 identified strength of ingroup identification as another key moderator of the effect: Only participants who were highly identified with their ingroup reported feelings of dissonance after an induction of outgroup similarity. Finally, Study 4 investigated the implications of three dissonance reduction strategies for intergroup prejudice.
Dissertation
Clement, Jennifer G. „Value Similarity and Its Relationship to Interpersonal Relationship Quality and Identity: Perceptions of Self, Partner, and Ideal Partner“. 2008. http://etd.utk.edu/2008/December2008Dissertations/ClementJenniferG.pdf.
Der volle Inhalt der QuelleKučera, Jakub. „Pravděpodobnost záměny ochranných známek“. Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-267010.
Der volle Inhalt der Quelle邱聖家. „Using Similarity Measures to Identify TRIZ Model of Solutions: Examples of Relevant Trends Identification“. Thesis, 2013. http://ndltd.ncl.edu.tw/handle/bahkgq.
Der volle Inhalt der Quelle國立清華大學
工業工程與工程管理學系
101
Based on the concept of “Like Problem, like solutions” in TRIZ theory, the problems with similar problem characteristics are likely to have similar solution characteristics. With a set of known solved problems and their corresponding solutions as a casebase, solving a problem becomes a matter of identifying highly similar known problems in terms of Problem Characteristic Array similarity and integrating the Solution Arrays of the corresponding similar problems to form the set of solution models. In this research, relevant trends identification system using similarity measures were developed. In identifying relevant trend solutions, characteristic attributes of the problem are compared against the characteristic attributes of certain earlier stage of a trend first. If they match, the ensuing stages of the same trend can imply model of solutions as jumping into that stage can provide functions needed to solve the problem. By encoding the 'knowledge' embedded in the trends, a piece of software is written to identify the relevant trends for problem solving quickly and objectively without needing to rely on expert experience and knowledge. K-fold validity verification was used to verify the effectiveness of this method. With 124 known cases and 51 trend examples, the results showed that the solutions recommended by the 10 most likely trends achieved 100% coverage of problem known solutions and is significantly better than randomly selected 10 solutions which covered less than 9% of the known solutions. The contributions of this research include: 1) Opening up a new branch of TRIZ research using mathematical methods to objectively identify model of solutions. 2) Establishing a computer aided problem-solving tool that can automatically and quickly identify the relevant trends for problem solving.
Wu, Wei. „AURA : a hybrid approach to identify framework evolution“. Thèse, 2010. http://hdl.handle.net/1866/3757.
Der volle Inhalt der QuelleSoftware frameworks and libraries are indispensable to today's software systems. As they evolve, it is often time-consuming for developers to keep their code up-to-date. Approaches have been proposed to facilitate this. Usually, these approaches cannot automatically identify change rules for one-replaced-by-many and many-replaced-by-one methods, and they trade off recall for higher precision using one or more experimentally-evaluated thresholds. We introduce AURA (AUtomatic change Rule Assistant), a novel hybrid approach that combines call dependency and text similarity analyses to overcome these limitations. We implement it in a Java system and compare it on five frameworks with three previous approaches by Dagenais and Robillard, M. Kim et al., and Schäfer et al. The comparison shows that, on average, the recall of AURA is 53.07% higher while its precision is similar (0.10% lower).
Röcker, Denise Natalie. „Give us the power! : how a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience“. Master's thesis, 2019. http://hdl.handle.net/10400.14/26943.
Der volle Inhalt der QuelleCada vez mais, empresas recorrem aos seus clientes para criar novas ideias e produtos. Enquanto que algumas empresas comunicam ativamente as suas filosofias empresariais orientadas para o consumidor, outras não o fazem. Este estudo identifica a maneira como a filosofia empresarial baseada num maior poder de decisão do consumidor pode alterar as relações consumidor-empresa e desta forma influenciar as perceções e intenções comportamentais dos consumidores de modo a tomarem posições acerca da estratégia de marketing de uma empresa. O estudo experimental expôs os participantes a um dos seguintes tipos de empresa: (1).empresa cujo produto final é proposto exclusivamente pelos seus colaboradores; (2).empresa cujo produto é proposto somente pelos participantes; (3).empresa que tem em consideração não só os participantes, mas também outros consumidores; (4) empresa que apenas considera grupos de referência (in-group). Os resultados obtidos demonstram que uma filosofia orientada para o consumidor afeta a intenção de compra dos consumidores, o passa-a-palavra, a intenção de lealdade futura e a experiência de consumo de produtos hedónicos com pouca complexidade. Os efeitos ocorrem não só nos participantes com poder de decisão, mas também em consumidores não-participantes. Geralmente a filosofia da empresa influencia as referidas variáveis não só através da identificação com a empresa, mas também através de sentimentos de posse psicológica. Adicionalmente, esta influência tem como intermediário o sentimento de similaridade. Dito isto, a perceção de similaridade com os responsáveis pelo desenvolvimento dos produtos é essencial para a criação de identificação com a empresa e para o surgimento de sentimentos de posse psicológica.
Pollon, Simon Carl. „The Measure Of Meaning“. Thesis, 2007. http://hdl.handle.net/10012/3336.
Der volle Inhalt der QuelleHuang, Zhen. „Automatically Identifying Configuration Files“. Thesis, 2009. http://hdl.handle.net/1807/18324.
Der volle Inhalt der QuelleCotrim, João Miguel Oliveira. „Making sense of the sharing economy: how and why stakeholders grant legitimation“. Doctoral thesis, 2021. http://hdl.handle.net/10071/23024.
Der volle Inhalt der QuelleA Economia de Partilha (EP) tem vindo a desenvolver-se a um ritmo impressionante em todo o mundo e emergindo rapidamente como uma prática inovadora da economia, que, por outro lado, tem vindo a atrair a atenção da comunidade científica. Um crescente número de estudos tem vindo a emergir, particularmente desde 2017, ajudando a documentar e analisar como a EP tem vindo a revelar-se e evoluir nos sistemas económicos. Ainda existe, no entanto, uma escassez de uma compreensão bem sedimentada e pacífica sobre a EP. Este projeto de investigação aborda essa lacuna dando uma contribuição valiosa para ajudar a resolver/pacificar o discurso, por vezes, controverso em torno deste campo de conhecimento que tem vindo a surgir nos últimos anos. É composto por 3 estudos sequenciais, cujas respetivas perguntas de pesquisa ajudam a encontrar uma resposta para a questão de pesquisa central/geral do projeto, e que é: qual é a natureza da SE e como é que e porque que é que as partes interessadas têm vindo progressivamente a conceder legitimação a ela? Ao realizar uma análise histórica qualitativa da expressão SE e seus equivalentes, o estudo 1 clarifica que (i) a EP é um fenómeno que tem sido formado predominantemente por processos de emergência, compreendendo componentes de movimento social, agrupamento por similaridade e trégua; (ii) existe uma legitimidade generalizada concedida à EP por um vasto número de partes interessadas, embora ainda carente de consolidação da legitimação sociopolítica; e (iii) a natureza da EP parece enquadrar-se numa abordagem metafórica, particularmente, na noção de categorias radiais. Os estudos 2 e 3 representam um olhar mais profundo no seio da esfera da EP, com o objetivo de explorar o papel de dois stakeholders centrais, cuja interação mútua é fundamental para o ganho de legitimidade da EP: (a) as organizações pertencentes ao campo e (b) os consumidores. Os resultados revelam, respectivamente,: (a) uma análise de conteúdo de (1) como as organizações SBPs se retratam e expressam as suas identidades para o mundo e (2) qual é a natureza da legitimidade que é concedida pelas audiências externas a SBPs prototípicas revelam que, enquanto que as SBPs passam por um processo de crivo de avaliação das partes interessadas envolvendo o grau da sua legitimidade em termos de semelhança (ou substituição próxima), distinção, cognitiva e sociopolítica, elas recorrem a uma estratégia de autoapresentação que se baseia na proclamação de fazer parte de um movimento social global e atuar enquanto agentes sociais de mudança no que diz respeito a questões contemporâneas de alta prioridade, nomeadamente: a prevalência generalizada de tecnologias de informação; o desejo de capacitar as pessoas; a coesão social como requisito num mundo globalizado; e a sustentabilidade como pré-condição para um mundo mais auspicioso; (b) uma experiência revela que a intenção dos consumidores de participar em SBPs da EP de “pura partilha” e/ou de “pura troca” depende quer de motivos hedónicos, de ganho e/ou normativos, compreendendo, portanto, vertentes individuais e supra individuais, de serem cognitivamente ativados neles pelo estímulo dado pela natureza da SBP em questão. Mais relevante, há uma tendência de os consumidores associarem ambos os extremos das SBPs da SE a vertentes normativas, supra-individuais, permitindo assim elaborar que eles optam em grande parte por participar nas SBPs devido ao seu caráter transformador – é a favor do bem coletivo, da aproximação entre as pessoas, de uma sociedade mais coesa, altruísta, não egocêntrica, justa e, em última instância, do desbloqueio de novos caminhos para uma melhor sustentabilidade do planeta e um futuro mais auspicioso para a humanidade, que é algo que, tanto quanto é do nosso conhecimento, a literatura atual não havia posto a nu antes.