Zeitschriftenartikel: „Green perceived value“

1

Jiang, Yang, und Youngtae Kim. „Developing multi-dimensional green value“. International Journal of Contemporary Hospitality Management 27, Nr. 2 (16.03.2015): 308–34. http://dx.doi.org/10.1108/ijchm-08-2013-0383.

Der volle Inhalt der Quelle

Annotation:

Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society or the companies. However, these benefits may not be the ones that resonate best with its potential customers. Besides, given the characteristics of green products, it is also important to point out how customers perceive green-related costs. Design/methodology/approach – A pilot test was conducted in three universities and then an anonymous questionnaire was randomly administered to Korean passengers at the Incheon International Airport. Exploratory factor analysis and structural equation modeling were the primary methods of data analysis. Findings – Four dimensions for perceived green benefits and three dimensions for perceived green costs emerged: functional, emotional, social and epistemic benefits; and monetary, explicit and implicit costs. Environmental concern influenced perceived green benefits positively and perceived green costs negatively, while its relationship with purchase intention was insignificant. Perceived green benefits was not a significant predictor of purchase intention, but perceived green costs was, and it partially mediated the effect of environmental concern on purchase intention. Functional and emotional benefits as well as monetary and explicit costs were significantly associated with purchase intention. Research limitations/implications – This study has only investigated customer perceived value of a green hotel stay in the pre-purchase stage, and hotel brand level was not taken into consideration. Besides, convenience sampling of Korean respondents only may limit the generalizability of the research findings. Practical implications – Research findings help to explain the inconsistency between eco-friendly attitude and green purchase intentions. Managers may understand the importance of developing customers’ green awareness and how to market the green value to them. Originality/value – Few researches have focused on the role of customer perceived value in explaining true behavioral change of green hotel guests. The current study may be the first attempt to incorporate the social exchange theory into the conceptual model, and extend the knowledge of perceived value in this specific green context by not only emphasizing multi-dimensional perceived green benefits and perceived green costs but also incorporating a situational factor of environmental concern.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Cahyanti, Ni Putu Isma, und Ni Wayan Ekawati. „GREEN TRUST MEMEDIASI GREEN PERCEIVED VALUE DAN GREEN PERCEIVED RISK TERHADAP GREEN REPURCHASE INTENTION“. E-Jurnal Manajemen Universitas Udayana 10, Nr. 12 (23.12.2021): 1325. http://dx.doi.org/10.24843/ejmunud.2021.v10.i12.p04.

Der volle Inhalt der Quelle

Annotation:

ABSTRACT Global warming has become topic of discussion and has led business to implement green marketing. This study aims to analyze role of green trust in mediating green perceived value and green perceived risk towards green repurchase intention. The population are people who have bought and used Sensastia Botanicals products with 100 sample respondents through purposive sampling. Data collected using google form questionnaire and analyzed by path analysis. Results show green perceived value has positive and significant effect on green repurchase intention. Green perceived risk has negative and significant effect on green repurchase intention. Green perceived value has positive and significant effect on green trust. Green perceived risk has negative and significant effect on green trust. Green trust has positive and significant effect on green repurchase intention. Green perceived value and green perceived risk have significant effect on green repurchase intention of Sensatia Botanicals consumers in Denpasar, mediated by green trust. Keywords: green marketing, green perceived value, green perceived risk, green trust, green repurchase intention

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Lisnaningrum, Destya, Sabihaini Sabihaini und Abdul Ghofar. „Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention“. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, Nr. 2 (20.09.2020): 62–74. http://dx.doi.org/10.14710/jspi.v19i2.62-74.

Der volle Inhalt der Quelle

Annotation:

This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

4

Meilisa, Meilisa. „Kontribusi Green Perceived Value, Green Perceived Risk, Green Trust, dan Green Awareness dalam Meningkatkan Green Phurchase Intention“. Jurnal Inspirasi Bisnis dan Manajemen 4, Nr. 1 (05.07.2020): 31. http://dx.doi.org/10.33603/jibm.v4i1.3354.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

5

Pradnyadewi, Ni Luh Putu Martha, und I. Gde Ketut Warmika. „PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE INTENTIONS“. E-Jurnal Manajemen Universitas Udayana 8, Nr. 5 (04.03.2019): 2753. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p06.

Der volle Inhalt der Quelle

Annotation:

This study aimed to determine the effect of perceived value to the green green trust and purchase intentions green, green influence trusts to purchase green green intentions and the role of trust mediating effect of perceived value of green against green product purchase intentions Tumbler Starbucks On the Go in Denpasar. The study was conducted on the product Tumbler Starbucks On The Go in Denpasar with the number of respondents was 100 respondents. The number of respondents was determined using purposive sampling method, which is the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis (path analysis) and Sobel test. The test results of green perceived value in a positive and significant effect on trust and green green product purchase intentions Tumbler Starbucks On The Go in Denpasar. Green trust is able to mediate the influence of green perceived values ??positively and significantly on green purchase intentions. Keywords: green perceived value, green trust, green purchase intentions

APA, Harvard, Vancouver, ISO und andere Zitierweisen

6

Cheung, Ronnie, Aris Y. C. Lam und Mei Mei Lau. „Drivers of green product adoption: the role of green perceived value, green trust and perceived quality“. Journal of Global Scholars of Marketing Science 25, Nr. 3 (15.06.2015): 232–45. http://dx.doi.org/10.1080/21639159.2015.1041781.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

7

Sudita, Ni Putu Candradita Revita, und Ni Wayan Ekawati. „PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST“. E-Jurnal Manajemen Universitas Udayana 7, Nr. 11 (30.07.2018): 5846. http://dx.doi.org/10.24843/ejmunud.2018.v07.i11.p02.

Der volle Inhalt der Quelle

Annotation:

Environmental issues have been increasingly recognized by the public with the rise of news about global warming. This encourages consumers to better appreciate environmentally friendly products. This study aims to explain the effect of green perceived value on green repurchase intention mediated by green trust products of The Body Shop in Denpasar city. The number of samples in this study were 120 respondents by using purposive sampling technique. The analysis technique used in this research is path analysis technique. Based on the analysis result, it was found that green perceived value had positive and significant effect on green repurchase intention. Green perceived value has a positive and significant effect on green trust. Green trusts have a positive and significant influence on green repurchase intention. Green trusts significantly mediate the effect of green perceived value on green repurchase intention. The Body Shop should be more intensive in providing information about the benefits derived from using the product and must further improve the quality and quality of the product. Keywords: Green Marketing, green perceived value, green trust, green repurchase intention.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

8

Chen, Yu-Shan. „Towards green loyalty: driving from green perceived value, green satisfaction, and green trust“. Sustainable Development 21, Nr. 5 (03.11.2010): 294–308. http://dx.doi.org/10.1002/sd.500.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Pratiwi, Ni Nyoman Nuristiana, und Ni Nyoman Kerti Yasa. „PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN KEPUASAN KONSUMEN TERHADAP GREEN REPURCHASE INTENTION“. E-Jurnal Manajemen Universitas Udayana 8, Nr. 12 (03.12.2019): 7281. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p19.

Der volle Inhalt der Quelle

Annotation:

Green repurchase intention is the tendency of consumers to repurchase the same environmentally friendly products in the future. The purpose of this study was to determine the effect of green perceived value, customer satisfaction, and green trust on the green repurchase intention. This research was conducted on Tupperware product customers in Denpasar. The sample used was 100 respondents, with purposive sampling method. Path analysis and sobel test were used. Based on the results of the analysis that green perceived value, customer satisfaction, and green trust have significant positive effect on green repurchase intention directly which the higher green perceived value, consumer satisfaction and green trust will increase green repurchase value on the product. Green perceived value and consumer satisfaction can indirectly affect green repurchase intention through green trust, means that the effect of green trust will be greater if followed by an increase in green perceived value and customer satisfaction. Keywords: green perceived value, consumer satisfaction, green trust, green reuprchase intention

APA, Harvard, Vancouver, ISO und andere Zitierweisen

10

Syarifuddin, Didin, und Doni Purnama Alamsyah. „Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement“. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 18, Nr. 2 (20.12.2017): 245. http://dx.doi.org/10.23917/jep.v18i2.5145.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

11

Rakhmawati, Dewi, Astrid Puspaningrum und Djumilah Hadiwidjojo. „Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention“. IQTISHODUNA 1, Nr. 1 (07.05.2019): 1–16. http://dx.doi.org/10.18860/iq.v1i1.5957.

Der volle Inhalt der Quelle

Annotation:

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

12

Dhewi, T. S., I. Wayan Jaman Adi Putra, Soeharto . und H. D. Wahyudi. „The Influence of Green Perceived Value and Green Perceived Risk Perceptions on the Green Product Purchase Intention“. KnE Social Sciences 3, Nr. 3 (23.04.2018): 411. http://dx.doi.org/10.18502/kss.v3i3.1899.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

13

Amin, Sanjida, und Md Touhiduzzaman Tarun. „Enhancing Green Hotel Visit Intention: Role of Green Perceived Value, Perceived Consumer Effectiveness and Environmental Knowledge“. International Business Research 12, Nr. 5 (26.04.2019): 123. http://dx.doi.org/10.5539/ibr.v12n5p123.

Der volle Inhalt der Quelle

Annotation:

Based on the extensive literature review, this study aims to investigate the impact of green perceived value and perceived consumer effectiveness on customers’ green hotel visit intention in the hotel industry of Bangladesh. Simultaneously, the current study intends to explore the influence of environmental knowledge as a moderator. A random sample survey of 265 usable hotel customers was used to test and verify the conceptual framework. The findings of study revealed that green perceived value and perceived consumer effectiveness positively influence customers’ green hotel visit intention, whereas, environmental knowledge was found insignificant moderator variable. The outcome of the study will assist the academicians, policy makers and industry professionals with a better understanding of customer green purchase intention. Therefore, the study will contribute to the development of effective green marketing practices and strategies to enhance customer green purchase intention in the hospitality and tourism industry in Bangladesh.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

14

Setyo, Gatot und Solekhah. „Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage“. International Journal of Economics and Business Administration VIII, Issue 2 (01.04.2020): 443–56. http://dx.doi.org/10.35808/ijeba/474.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

15

Ma'rifatun, Anggun, und Sulis Riptiono. „Pengaruh Environmental Consciousness dan Green Perceived Value Terhadap Green Repurchase Intention dengan Green Satisfaction sebagai Variabel Intervening“. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 2, Nr. 4 (31.08.2020): 578–94. http://dx.doi.org/10.32639/jimmba.v2i4.513.

Der volle Inhalt der Quelle

Annotation:

Penelitian ini bertujuan untuk mengetahui pengaruh environmental consciousness dan green perceived value terhadap green repurchase intention melalui green satisfaction sebagai variabel intervening. Populasi dalam penelitian ini adalah masyarakat di Kabupaten Kebumen yang pernah melakukan pembelian sayuran organik. Sampel penelitian sebanyak 100 orang dengan metode purposive sampling. Metode yang digunakan dakam penelitian ini adalah metode kuantitatif. Analisis data mengunakan analisis jalur dengan progam SPSS 23 dan sobel test. Hasil penelitian ini menunjukan bahwa environmental consciousness dan green perceived valueberpengaruh signifikan terhadap green satisfaction. Selanjutnya environmental consciousness tidak berpengaruh terhadap green repurchase intention, sedangkan green perceived value dan green satisfaction berpengaruh dan signifikan terhadap green repurchase intention. Serta green satisfactiondapat memediasi antara environmental consciousness dan green perceived value terhadap green repurchase intention.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

16

Mada, Ardhy La, Ida Hidayanti und Ibnu Sina Hi Yusuf. „Efek Green Perceived Value dan Risk terhadap Green Repurchase Intention: Green Trust sebagai Pemediasi pada Pengguna Pertalite di Kota Ternate“. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 4, Nr. 3 (30.06.2021): 326–45. http://dx.doi.org/10.31842/jurnalinobis.v4i3.187.

Der volle Inhalt der Quelle

Annotation:

Penelitian ini bertujuan untuk mengetahui pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Repurchase Intention, dengan Green Trut sebagai variabel mediasi. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini meliputi masyarakat Kota Ternate yang menggunakan BBM jenis Pertalite pada kendaraan bermotor dengan metode pengambilan sampel yaitu Non Probability Sampling dan teknik pengambilan sampel adalah Purposive Sampling. Teknik analisis yang digunakan dalam penelitian ini adalah menggunakan analisis jalur, uji F, uji t dan uji sobel dengan bantuan aplikasi IBM SPSS versi 26. Hasil penelitian ini menunjukkan bahwa: green perceived value berpengaruh positif dan signifikan terhadap green trust dan green repurchase intention, green perceived risk berpengaruh positif dan tidak signifikan terhadap green trust dan green perceived risk berpengaruh negatif dan tidak signifikan green repurchase intention, green trust berpengaruh positif dan signifikan terhadap green repurchase intention, green trust dapat memediasi pengaruh green perceived value ke green repurchase intention, green trust dapat memediasi pengaruh green perceived risk ke green repurchase intention.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

17

Jonathan, Teddy. „Peran Green Trust dalam Memediasi Green Perceived Value terhadap Green Repurchase Intention pada Produk Lampu LED di Jakarta“. Jurnal Manajemen Bisnis dan Kewirausahaan 6, Nr. 1 (30.01.2022): 68. http://dx.doi.org/10.24912/jmbk.v6i1.16357.

Der volle Inhalt der Quelle

Annotation:

This study was made to obtain empirical evidence of the effect of green perceived value and green trust on the green repurchase intention of users of LED lamps in Jakarta. The method to analyze data in this study using SmartPLS version 3. The sample size is 100 respondents who have bought LED lights and live in Jakarta. This study uses the purposive sampling method. The method of data collection was by distributing questionnaires containing 16 questions. The results of this study indicate that green perceived value and green trust have a positive and significant effect on green repurchase intention. The results of this study also indicate that green trust significantly and positively mediates green perceived value towards green repurchase intention on LED lamp products in Jakarta. Penelitian ini dibuat dengan tujuan untuk mendapatkan bukti empiris dari pengaruh green perceived value dan green trust terhadap green repurchase intention pada pengguna lampu LED di Jakarta. Pengolahan data dalam penelitian ini menggunakan software SmartPLS versi 3. Ukuran sampel adalah 100 orang responden yang pernah membeli lampu LED dan berdomisili di Jakarta. Penelitian ini menggunakan metode purposive sampling. Cara pengumpulan data yang digunakan oleh peneliti, yaitu dengan cara membagikan kuesioner yang berisi 16 pertanyaan. Kesimpulan dari hasil penelitian ini adalah bahwa green perceived value dan green trust berpengaruh positif dan signifikan terhadap green repurchase intention. Hasil penelitian ini juga menunjukkan bahwa green trust secara signifikan dan positif memediasi green perceived value terhadap green repurchase intention produk lampu LED di Jakarta.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

18

Az Zahra Rusin, Falaha Rahmatia, Kevin Pratama, Eka Ardianto und Alavi Ali. „Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Trust, Green Purchase Intention, dan Green Purchase Behavior pada Produk Green Cosmetics di Indonesia, Studi Kasus: Sensatia Botanicals“. Kajian Branding Indonesia 1, Nr. 1 (30.11.2019): 140–70. http://dx.doi.org/10.21632/kbi.1.1.140-170.

Der volle Inhalt der Quelle

Annotation:

Cakupan penelitian mengenai intensi dan perilaku pembelian produk telah banyak dibahas dalam studi penelitian manajemen terutama dalam bidang ilmu pemasaran di Indonesia. Namun, penelitian yang membahas green purchase behavior dalam konteks green cosmetics sendiri masih sangat terbatas. Penelitian ini akan membahas mengenai pengaruh green perceived value dan green perceived risk terhadap green trust, green purchase intention, dan green purchase behavior pada produk green cosmetics di Indonesia, khususnya daerah Jabodetabek. Dalam penelitian ini, peneliti meneliti salah satu brand green cosmetics lokal yakni Sensatia Botanicals. Data dikumpulkan secara purposive sebanyak 159 responden yang sudah pernah melakukan pembelian terhadap green cosmetics Sensatia Botanicals. Pengambilan data dilakukan melalui penyebaran kuesioner online selama bulan Juli 2019. Data diolah menggunakan aplikasi SPSS 23 dan menggunakan Structural Equation Modeling dengan AMOS 23. Hasil menunjukkan bahwa pembentukan green trust dipengaruhi oleh green perceived value. Dengan kata lain, terdapat kesesuaian value lingkungan yang dimiliki konsumen dan produsen sehingga mempengaruhi green trust konsumen. Di sisi lain, tidak terdapat hubungan antara green perceived risk dan green trust dalam pembelian produk green cosmetics. Selain itu, penelitian ini membuktikan bahwa green trust mempengaruhi green purchase intention konsumen Sensatia. Temuan lainnya adalah konsumen Sensatia Botanicals telah menunjukkan perilaku pembelian terhadap produk ramah lingkungan secara rutin.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

19

TOKLU, Ismail Tamer, und Hilal OZTURK KUCUK. „The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More“. International Business Research 10, Nr. 1 (23.11.2016): 22. http://dx.doi.org/10.5539/ibr.v10n1p22.

Der volle Inhalt der Quelle

Annotation:

The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

20

Teng, Chih-Ching, Allan Cheng Chieh Lu und Tzu-Tang Huang. „Drivers of consumers’ behavioral intention toward green hotels“. International Journal of Contemporary Hospitality Management 30, Nr. 2 (12.02.2018): 1134–51. http://dx.doi.org/10.1108/ijchm-04-2017-0203.

Der volle Inhalt der Quelle

Annotation:

Purpose The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels’ environmentally friendly practices. Design/methodology/approach Structural equation modeling and indirect effect estimation through bootstrapping technique were performed using 415 valid questionnaires collected from customers who had green hotel stay experiences in Taiwan. Findings The analytical results indicate that environmental value and low-carbon knowledge positively affect perceived value of green hotels, which in turn positively affect consumers’ behavioral intention to stay in green hotels and willingness to cooperate with green hotels’ environmentally friendly practices. Perceived value of green hotels also partially mediates the effects of environmental value and low-carbon knowledge on two behavioral intention variables. Practical implications This study provides numerous valuable implications for green hotel operators to develop effective strategies to increase consumers’ perceived value of green hotels and their behavioral intention toward green hotels. Originality/value This study is among the first to test not only the main effects of environmental value and knowledge on consumer perceptions of the value of green hotels, but also the mediating effect of consumers’ perceived value of green hotels for the relationships between environmental value, environmental knowledge and two behavioral intentions toward green hotels.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

21

Yusiana, Rennyta, Arry Widodo und Agus Maolana Hidayat. „Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia“. Inclusive Society and Sustainability Studies 1, Nr. 2 (30.12.2021): 24–32. http://dx.doi.org/10.31098/issues.v1i2.709.

Der volle Inhalt der Quelle

Annotation:

Background - Currently, there is environmental and ecosystem damage, one of which is due to the accumulation of waste residue or waste originating from industry and households. Difficult waste to decompose is plastic, they tend to accumulate in landfills, wasted in the sea, and can threaten marine ecosystems. However, if burned will produce substances that are harmful to health. This phenomenon supports people using plastic substitutes, bioplastics. It made from cassava and vegetable derivatives, and environmentally friendly and not harmful if ingested by animals. Purpose – This study aims to determine the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung, Indonesia. Design/methodology/approach – This research is a quantitative research with descriptive and causal data analysis. The number of samples is 100 respondents who use bioplastic products in Bandung-Indonesia. The number of consumers is unknown, so the number of samples is determined by Bernoulli formula. Data collected from the questionnaire, processed using SPSS application and path analysis method. Findings – The results showed that the respondents' perceptions of each variable: Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) were in the good category. There is a partially significant relationship between Green Brand Knowledge (GBK) and Green Purchase Intention (GPI) and a simultaneous relationship, Green Brand Knowledge (GBK) and Green Perceived Value (GPV) with Green Purchase Intention (GPI) has a very strong and significant relationship. Research limitations – Focusing the dimensions of Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) to the respondent in Bandung-Indonesia, so the memory in the minds of consumers is centered on these variables. Originality/value – This study provides input on relevant theories regarding the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung-Indonesia and supports increased consumer use of environmentally friendly products. It is known that improvements in the customer dimension and environmental concern are to increase Green Perceived Value (GPV), so that consumers get overall benefits and something is sacrificed based on environmental desires, in the hope that there will be sustainability and an increase in green needs.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

22

Pan, Cheng, Yu Lei, Jiang Wu und Yuee Wang. „The influence of green packaging on consumers’ green purchase intention in the context of online-to-offline commerce“. Journal of Systems and Information Technology 23, Nr. 2 (16.08.2021): 133–53. http://dx.doi.org/10.1108/jsit-11-2019-0242.

Der volle Inhalt der Quelle

Annotation:

Purpose The purpose of this study is to develop a theoretical framework to explore the influence of green packaging on green purchase intention in the context of online-to-offline (O2O) commerce and to discuss the indirect effects of perceived value, perceived risk and green satisfaction. Design/methodology/approach To cast light on the factors affecting consumers’ intention to purchase in the context of O2O commerce, 295 valid questionnaire responses of O2O consumers in China were collected via an online survey. Data analysis was performed based on structural equation modeling. Findings The empirical results indicated that green packaging significantly affects consumers’ green purchase intention in the O2O commerce context indirectly through perceived value, perceived risk and green satisfaction. Moreover, green loyalty positively and significantly moderates the effects of perceived value, perceived risk and green satisfaction on green purchase intention. Originality/value Research on product packaging has mainly focused on investigating packaging materials, designs, functions and applications but has rarely examined how product packaging affects consumers’ purchase intention in the context of O2O commerce. Moreover, although previous studies have explored the roles of perceived value and perceived risk on purchase intention, they have not investigated the effects of environmental concerns and commerce context. This study attempts to fill these research gaps.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

23

Chen, Lihong, Kexin Qie, Hafeezullah Memon und Hanur Meku Yesuf. „The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects“. Sustainability 13, Nr. 8 (11.04.2021): 4238. http://dx.doi.org/10.3390/su13084238.

Der volle Inhalt der Quelle

Annotation:

Aiming at the problems of pollution and waste in the clothing industry, the concept of the green innovation of clothing brands is put forward here and analyzed in terms of five dimensions: green product innovation, green technology innovation, green image innovation, green service innovation, and marketing green innovation. Based on the theory of perceived value, in this study we analyzed the mechanism of clothing brand green innovation with regard to consumers’ purchase intention and, on this basis, investigated the mediating role of perceived value and the moderating role of consumer innovation. Simultaneously, we designed a measurement scale for clothing brand green innovation and used the structural equation model to test the research hypothesis. The results showed that clothing brand green innovation can effectively promote green purchase intention and behavior, that consumers produce purchase intention and behavior through the perception of novelty, usefulness, and greenness, and that highly innovative consumers are more likely to perceive novelty and are more willing to buy. This study provides new ideas and references for clothing brand green innovation.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

24

Mandasari, IA Cynthia Saisaria, und Ade Ruly Sumartini. „Peran Perceived Value Dalam Memediasi Pengaruh Green Marketing Terhadap Loyalitas“. WIDYA MANAJEMEN 2, Nr. 1 (01.02.2020): 1–9. http://dx.doi.org/10.32795/widyamanajemen.v2i1.545.

Der volle Inhalt der Quelle

Annotation:

Every component of society began to worry about environmental pollution that could cause environmental damage. Concern about this is demonstrated by starting to use environmentally friendly products and pay attention to business activities carried out by companies around them. Seeing the current public concern for the environment makes business people start doing green marketing. One company that applies green marketing is Starbucks Coffee through Tumbler products. This research contributes ideas for SMEs in the field of beverage culinary to do green marketing to care for the environment and increase customer loyalty. Data collection using a questionnaire distributed directly to the object of research. The population in this study was Starbucks Coffee Tumbler users in Denpasar with a sample of 75 respondents. Data analysis techniques using path analysis (path analysis) and Sobel test.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

25

Lee, Ki-Hoon, Minwoo Lee und Nuwan Gunarathne. „Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective“. Tourism Economics 25, Nr. 4 (04.11.2018): 593–612. http://dx.doi.org/10.1177/1354816618810563.

Der volle Inhalt der Quelle

Annotation:

This study examines the effects of green or eco-friendly certificates and awards on consumers’ perceived value within the hotel industry, and the roles of consumers’ perceived value in predicting satisfaction, intention to revisit, and intention to pay a green premium. The results of partial least squares structural equation modeling analysis from a sample of 250 guests in Sri Lankan hotels showed that our unified model includes a satisfactory level of prediction power to test the hypothesized relationships. Green certificates and green awards positively affect consumers’ perceived value within the hotel industry. The findings also supported the relationship between consumers’ perceived value and satisfaction, intention to revisit, and intention to pay a green premium. The empirical findings in the context of Sri Lanka provide another important insight which confirms the positive effects of green certification and green awards on consumers’ perceived value and behavioral intentions, such as their intention to revisit and to pay a premium.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

26

Khoiruman, Muhammad, und Aris Tri Haryanto. „Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags“. Indonesian Journal of Sustainability Accounting and Management 1, Nr. 1 (13.06.2017): 31. http://dx.doi.org/10.28992/ijsam.v1i1.25.

Der volle Inhalt der Quelle

Annotation:

This research will be conducted to know: 1) The influence of green perceived value to consumer green trust to use plastic bag after the policy of using plastic bag paid at modern retail store in Surakarta. 2) The influence of green perceived risk to consumer green trust to use plastic bag after the policy of using plastic bag paid at modern retail store in Surakarta. 3) The effect of green trust on green purchase behavior of consumers to use plastic bags after the policy of using plastic bag paid at modern retail store in Surakarta. The study was conducted in modern retail stores (Alfamart, Indomart and Superindo) in Surakarta using 200 respondents who shop at the modern retail store. A model that can be used to measure green purchasing behavior in the use of paid plastic bags using four interrelated variables: green perceived value, green perceived risk, green trust and green purchasing. Data analysis using Structural Equation Model (SEM). The result of analysis and discussion showed that green perceived value have positive and significant effect to green trust, green trust has positive effect on green purchasing, but green perceived risk has no significant effect to green trust.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

27

Lam, Aris Y. C., Mei Mei Lau und Ronnie Cheung. „Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products“. Contemporary Management Research 12, Nr. 1 (31.03.2016): 47–60. http://dx.doi.org/10.7903/cmr.13842.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

28

Doszhanov, Aibek, und Zainal Ariffin Ahmad. „Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value“. SHS Web of Conferences 18 (2015): 01008. http://dx.doi.org/10.1051/shsconf/20151801008.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

29

Alamsyah, Doni Purnama, Didin Syarifuddin und Hayder Alhadey Ahmed Mohammed. „Green Customer Behavior on Eco-Friendly Products: Innovation Approach“. Jurnal Dinamika Manajemen 9, Nr. 2 (27.09.2018): 159–69. http://dx.doi.org/10.15294/jdm.v9i2.15386.

Der volle Inhalt der Quelle

Annotation:

This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-friendly product has been common in the world. Indonesia is a country which is not very good at circulation of eco-friendly product. The study is conducted with focuses on eco-friendly products; through experiment survey to customer who has bought eco-friendly products in Bandung city. The research found that perceived innovation, service innovation and green perceived value have correlation. However green perceived value as based of purchase decision of customer can only be improved by perceived innovation of eco-friendly products. Furthermore, sex and customer’s educational background can truly support the correlation of perceived innovation with green perceived value of customer. This research finding explained how important perceived innovation supported by the characteristics (sex, educational background) of customers.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

30

Suprapto, Dea Yulyana, und Efendi Efendi. „ANALISIS MEDIASI GREEN TRUST PADA PURCHASE INTENTION PRODUK GREEN“. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 16, Nr. 3 (03.04.2018): 182. http://dx.doi.org/10.14710/jspi.v16i3.182-194.

Der volle Inhalt der Quelle

Annotation:

In today's era, consumer's attitude in choosing and using the product start to change. Consumers begin to have awareness and concern about the impact of consumption on the environment. Many consumers are now choosing green products because of better value and functionality for consumers and the environment. This study aims to analyze the effect of green perceived value and green perceived risk on green purchase intention with green trust as mediation. Data was obtained by distributing questionnaires to consumers who visit Electronics City Pondok Indah Mall. Sampling technique applied in this research is systematic random sampling. Data was analyzed using SEM (Structural Equation Modeling).

APA, Harvard, Vancouver, ISO und andere Zitierweisen

31

Li, Mingyue, Jingjing Wang, Kai Chen und Lianbei Wu. „Willingness and Behaviors of Farmers’ Green Disposal of Pesticide Packaging Waste in Henan, China: A Perceived Value Formation Mechanism Perspective“. International Journal of Environmental Research and Public Health 17, Nr. 11 (26.05.2020): 3753. http://dx.doi.org/10.3390/ijerph17113753.

Der volle Inhalt der Quelle

Annotation:

Environmental pollution as a result of the improper disposal of pesticide packaging wastes (PPWs) has posed serious harm to groundwater, soil and public health. However, few studies focused on PPWs green disposal willingness and behaviors of farmers from the perspective of perceived value. Based on the first-hand data, collected from 635 farmers of grain-producing counties in Henan province of China, through the questionnaire survey method, this paper adopted a structural equation model (SEM) to empirically explore the formation mechanism of perceived value on PPWs green disposal, and green disposal willingness and behaviors were further in-depth investigated. The results showed that the action of farmers’ green disposal of PPWs followed the causal relationship, whereby perceived value→behavioral willingness→behavioral performance, and farmers’ perceived value came from the comprehensive tradeoff and comparison between perceived benefits and perceived risks. Meanwhile, the perceived benefits and perceived risks could have significant effects on green disposal willingness and behaviors directly and indirectly, among which perceived benefits (0.478) had the greatest positive total effects on the willingness, and perceived risks (−0.362) had the greatest negative total effects on the behaviors. Interestingly, there existed inconsistence between farmers’ green disposal willingness and behaviors. When faced with the choice of PPWs green disposal, the farmers were generally risk averse, which resulted in them being more inclined to take conservative behaviors driven by the profit maximization, and even showed the “powerless” state with willingness but no actual action.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

32

Lin, Chen-Ju, und Hwang-Yeh Chen. „User expectancies for green products“. Social Enterprise Journal 12, Nr. 3 (07.11.2016): 281–301. http://dx.doi.org/10.1108/sej-02-2016-0004.

Der volle Inhalt der Quelle

Annotation:

Purpose This study was commissioned by DA-AI Technology Co. Ltd. and used the outcome expectancy theory from the social cognitive framework and concept of planned behavior to structure an outside-inside user expectancy model. The purpose of this study is to identify the elements that influence internal customers to select green products. Design/methodology/approach The model reflected the outside expectancy of users regarding three aspects: perceived benefits, barriers and perceived corresponding value of green products as the stimulus of a user-perceptive process. The trained onsite interviewers collected 438 completed questionnaires focused on the volunteers of Tzu Chi as the main subjects of this study. Findings The volunteers emphasized the meaningfulness and superiority of products much more than they emphasized the enterprise image and brand image when they were trying to adopt green products. The volunteers did not express an unwillingness to adopt green products, even if they had to face the complexity of the products and pay an extra learning cost. Originality/value The volunteers would decrease the consumption of green products when the price was high and would increase their consumption when their ecological values encouraged them to do so. This consumptive value implies that green product adoption was perceived to enhance the social image, self-assessed value and bodily happiness of the users because their inside expectancies were fulfilled.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

33

Fatmawati, Indah, und Muhammad Athar Alikhwan. „How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?“ E3S Web of Conferences 316 (2021): 01020. http://dx.doi.org/10.1051/e3sconf/202131601020.

Der volle Inhalt der Quelle

Annotation:

The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and consumer purchase decisions. The respondents of this study are consumers of local shoe cleaner products claimed as green ones. The setting is a new brand of shoe cleaner introduced in Yogyakarta, Indonesia. This brand is a green product developed with a green marketing program. Using the purposive sampling method, we chose one hundred fifty respondents. The data analysis is using Structural Equation Modelling (SEM) of AMOS 21. Our result shows that green marketing significantly impacts brand image, perceived value, and purchase decisions. Brand image and perceived value affect purchase decisions substantially.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

34

Dedy, Asep. „PENGARUH GREEN PERCEIVED VALUE DAN GREEN BRAND IMAGE MELALUI GREEN SATISFACTION DAN GREEN TRUST TERHADAP GREEN BRAND EQUITY PADA PARIWISATA KREATIF DI JAWA BARAT“. Komitmen: Jurnal Ilmiah Manajemen 1, Nr. 1 (20.04.2020): 1–14. http://dx.doi.org/10.15575/jim.v1i1.8284.

Der volle Inhalt der Quelle

Annotation:

Industri pariwisata di Jawa Barat perlu mengembangkan model Green Marketing pada pariwisata kreatif karena pariwisata kreatif berpotensi besar dalam memberikan kontribusi ekonomi yang signifikan, menciptakan iklim bisnis yang positif, serta membangun citra dan identitas bangsa. Tujuan penelitian ini adalah untuk menganalisis pengaruh Green Brand Image dan Green Perceived Value melalui Green Brand Satisfaction dan Green Trust terhadap Green Brand Equity untuk diterapkan di bidang pariwisata kreatif di Jawa Barat. Metode penelitian yang digunakan adalah metode kuantitatif dengan survey sebagai instrumen utama. Survey dilakukan terhadap wisatawan di lima lokasi pariwisata kreatif di Jawa Barat, dengan sampel sebanyak 250 responden. Data dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian memperlihatkan bahwa Green Perceived Value dan Green Brand Image berpengaruh signifikan terhadap Green Brand Equity melalui Green Brand Satisfaction dan Green Trust baik secara parsial dan simultan, dengan pengaruh terbesar yaitu Green Brand Image terhadap Green Satisfaction dan pengaruh terendah yaitu Green Satisfaction terhadap Green Brand Equity.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

35

Teng, Yi-Man, und Kun-Shan Wu. „Sustainability Development in Hospitality: The Effect of Perceived Value on Customers’ Green Restaurant Behavioral Intention“. Sustainability 11, Nr. 7 (03.04.2019): 1987. http://dx.doi.org/10.3390/su11071987.

Der volle Inhalt der Quelle

Annotation:

Recently, sustainability management has developed in the hospitality industry. Green restaurants have been progressively joining the hospitality industry. Consumer patronage determines the sustainable development of the green restaurant. This paper aims to explore the structural relationships among perceived values (hedonic and utilitarian values), consumer preference and behavior intentions of the green restaurant. A total of 278 valid questionnaires were collected, and the partial least squares (PLS) method was utilized to measure and test the research hypotheses. The study presents empirical evidence showing that hedonic and utilitarian values have significantly and positively affected consumer preferences for green restaurants and that utilitarian value and customer preferences have significantly and positively influenced behavior intentions of green restaurant. Furthermore, the results also demonstrate that consumer preferences partially mediate the relationships between utilitarian value and behavior intentions of the green restaurant. Finally, theoretical and practical implications are discussed and suggestions for future research are provided.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

36

Leckie, Civilai, Daniel Rayne und Lester W. Johnson. „Promoting Customer Engagement Behavior for Green Brands“. Sustainability 13, Nr. 15 (28.07.2021): 8404. http://dx.doi.org/10.3390/su13158404.

Der volle Inhalt der Quelle

Annotation:

This study aims to investigate the impact of desired self-identity, green perceived value and altruistic values on brand loyalty towards green brands (i.e., electric and hybrid cars) and the mediating role of customer engagement behavior on these relationships. Further, this study proposes that greenwashing perception, which can be defined as consumers perceiving organizations to be dishonest about their environmental claims, moderates the indirect effect of desired self-identity, green perceived value and altruistic values on brand loyalty via customer engagement behavior. Data were collected from a nationwide online survey of 170 customers who have purchased and used electric and hybrid cars. Partial least squares structural equation modeling (PLS-SEM) using Smart-PLS and PROCESS were employed to test the hypotheses. This study’s findings indicate that desired self-identity, green perceived value and altruistic values positively influence consumer engagement behavior with the focal green car brands. Further, the mediating effect of customer engagement behavior on brand loyalty was generally found. Additionally, greenwashing perception was found to moderate the indirect effect of desired self-identity and altruistic values on brand loyalty via customer engagement behavior. The indirect effect of desired self-identity and altruistic values on brand loyalty via consumer engagement behavior was stronger at lower levels of greenwashing perception than at higher levels. This study offers key managerial implications on how green brands can promote customer engagement behavior and brand loyalty.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

37

Zulfikar, Rizka, und Prihatini Ade Mayvita. „The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention“. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen 15, Nr. 2 (09.08.2018): 1. http://dx.doi.org/10.31106/jema.v15i2.838.

Der volle Inhalt der Quelle

Annotation:

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

38

Harahap, Alprida, Aminah Zuhriyah, Henita Rahmayanti und Nadiroh. „Relationship between knowledge of green product, social impact and perceived value with green purchase behavior“. E3S Web of Conferences 74 (2018): 04002. http://dx.doi.org/10.1051/e3sconf/20187404002.

Der volle Inhalt der Quelle

Annotation:

Concern for the environment causes an increase in consumer demand for environmentally friendly products. The purpose of this study was to look at the relationship between knowledge about green products, social impact and perception value with green buying behavior. This research is a quantitative and observational type research with cross sectional approach conducted on junior high school students in Jakarta. The results show that there is a relationship between knowledge about the product and green buying behavior, namely p (0.02) <0.05 while the knowledge of purchasing and using does not have a relationship with the green buying behavior. The indicator of family influence also shows a relationship with green buying behavior, namely p (0.04) <0.05 while the influence of friends and social status does not have a relationship with green buying behavior. And the indicator of functional value and self-experimentation have a relationship with green buying behavior while emotional values are not seen to have a relationship with green buying behavior. Therefore, from this research can be done approaches to indicators that have a relationship to invite someone in green buying behavior.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

39

Lufie, Muhammad Aluf ma', Thomas Stefanus Kaihatu und Laij Victor Effendi. „PENGARUH GREEN PRODUCT DAN CUSTOMER PERCEIVED VALUE TERHADAP PURCHASE INTENTION JAM TANGAN KAYU SERIBU SATOE“. PERFORMA 6, Nr. 6 (18.03.2022): 559–65. http://dx.doi.org/10.37715/jp.v6i6.2119.

Der volle Inhalt der Quelle

Annotation:

This research is done to find out The Effect of Green Products and Customer Perceived Value on Purchase Intention of Seribu Satoe Wooden Watch, this research uses quantitative approach with population that is taken from 133 respondents with purposive sampling technique with criteria of Seribu Satoe prospective consumers who have interest in Seribu Satoe wooden watch and domiciled in Surabaya, Gresik. This research uses multiple linear regression analysis method that is processed through SPSS. The data collection method is done by distributing online questionnaires through google form. The results of this research indicate that green products, customer perceived value have significant effect on purchase intention with significant value of t test result of 0.000 green product variable, and customer perceived value of 0.000, all significant value are the rate of <0.05. Therefore, it can be concluded that green product variable and customer perceived value affect partially on purchase intention variable

APA, Harvard, Vancouver, ISO und andere Zitierweisen

40

Koller, Monika, Arne Floh und Alexander Zauner. „Further insights into perceived value and consumer loyalty: A “Green” perspective“. Psychology & Marketing 28, Nr. 12 (02.11.2011): 1154–76. http://dx.doi.org/10.1002/mar.20432.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

41

Jabeen, Gul, Munir Ahmad und Qingyu Zhang. „Factors influencing consumers’ willingness to buy green energy technologies in a green perceived value framework“. Energy Sources, Part B: Economics, Planning, and Policy 16, Nr. 7 (03.07.2021): 669–85. http://dx.doi.org/10.1080/15567249.2021.1952494.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

42

WALIA, SARGAM BAHL, und HARISH KUMAR. „Association between Green Brand Trust, Green Brand Credibility, Green Brand Equity on Perceived Value and Purchase Intention towards Green Product“. International Journal of Business Excellence 1, Nr. 1 (2021): 1. http://dx.doi.org/10.1504/ijbex.2021.10043087.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

43

Khare, Arpita. „Antecedents to Indian consumers’ perception of green apparel benefits“. Research Journal of Textile and Apparel 24, Nr. 1 (24.01.2020): 1–19. http://dx.doi.org/10.1108/rjta-04-2019-0016.

Der volle Inhalt der Quelle

Annotation:

Purpose This study aims to examine the influence of past environmental behaviour, green peer influence and green apparel knowledge on the subject of Indian consumers’ evaluation of the perceived benefits of green apparel. Design/methodology/approach Data was collected through a mall intercept technique in 10 cities across India. Findings Past environmental behaviour, green peer influence and green apparel knowledge had an impact on green apparel perceived benefits. Perceived benefits comprise of product attributes such as awareness of fair trade practices, the perceived value in buying fair trade clothes, and enhancement of self-image. Research limitations/implications The research did not examine the impact of demographics and lifestyle on green apparel buying or the influence of product attributes such as quality, price and functional features in predicting consumers’ behaviour towards green apparel. Practical implications Green apparel manufacturers should focus on altruistic, physical and aesthetic product attributes. Green apparel can be marketed as a distinct product that communicates environment-friendly commitment. The social influence could be used to spread awareness about green apparel benefits. Originality/value There is little research on consumers’ perception of the benefits and value of green apparel in India. The study looks into altruistic and physical product features of green clothing and their role in enhancing an individual’s self-identity.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

44

Chairunnisa, Marsya Rizqia, und Mirwan Surya Perdhana. „The Roles of Environmental Concern, Green Perceived Value, Subjective Norms, and Green Trust Towards Green Hotel Purchase Intention“. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, Nr. 1 (01.05.2020): 51–61. http://dx.doi.org/10.14710/jspi.v19i1.51-61.

Der volle Inhalt der Quelle

Annotation:

With the continuous growth of the world economy, many companies believe that generating profit is vital for its sustainability. However, the profits were obtained without having consideration about any other factors such as environmental problems. At present, the earth is currently being hit by a lot of environmental problems such as global warming and climate change that was mainly caused by the human behavior with the purpose of developing their business. With that, a study of human behavior to help the earth is needed. The purpose of this study is to develop a framework to explore the influences of Environmental Concern, Green Perceived Value, Subjective Norms, And Green Trust on Green Hotel Purchase Intention. This research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. Finally, this research offers several practical implications for developing successful businesses in Green service industry.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

45

Cecillia, Fania, und Rinabi Tanamal. „Analysis The Effect of Green Computing on Green Satisfaction, Green Perceived Quality, and Green Trust on The Apple Consumer in Surabaya“. SISFORMA 7, Nr. 1 (10.06.2020): 1. http://dx.doi.org/10.24167/sisforma.v7i1.2520.

Der volle Inhalt der Quelle

Annotation:

The use of electronic devices such as smartphones has become a part of daily activities, it also led to the growing number of smartphones users as well as brands emerged. Smartphones can help humans, but it also can endanger the environment and living things, because electronic waste contains hazardous materials that can harm the environment. The implementation of green computing in IT companies can be one of the solutions for facing the electronic waste that keeps growing and one of the IT companies that already implemented it was Apple. This study aims to examine whether there is a positive influence of environmental friendliness created in the implementation of green computing to green satisfaction, green perceived quality, and green trust. The results showed that there is an influence given by the friendliness of the environment from the implementation of green computing on green satisfaction, green perceived quality and green trust with the highest correlation value, environmental friendliness towards green trust with a value of 0.644 which can be a consideration for IT companies.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

46

Pham, Do Dieu Thu, und Pascal Paillé. „Green recruitment and selection: an insight into green patterns“. International Journal of Manpower 41, Nr. 3 (04.12.2019): 258–72. http://dx.doi.org/10.1108/ijm-05-2018-0155.

Der volle Inhalt der Quelle

Annotation:

Purpose Although the role of green recruitment and selection (GRS) has been widely recognised as an important dimension of green human resource management, no study has ever mapped the terrain of GRS and reviewed the literature. The purpose of this paper is to fill this gap while exploring the following questions: How do organisations select candidates in line with their pro-environmental stance? What impact do a company’s corporate environmental sustainability (CES) practices have on attracting pro-environmental job seekers? Design/methodology/approach This paper provides a systematic review of 22 peer-reviewed articles published during the period 2008–2017. The articles were included in the review if they addressed at least one of the two research questions. Findings Some companies choose to apply green criteria when selecting candidates while others do not. In any case, communicating a company’s environmental values and orientation is worth practicing during GRS. Previous studies have identified four mediators (anticipated pride, perceived value fit, expectation of favourable treatment, perceived organisational green reputation/prestige) that intervene between signals of a company’s CES and a job seeker’s perceptions of organisational attractiveness. However, the strength of this effect is influenced by five moderators (pro-environmental attitude, socio-environmental consciousness, desire to have a significant impact through one’s work, environmental-related standard registration, job seeker’s expertise). Originality/value This paper provides the first systematic review of GRS and thus paves the way for future research.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

47

Muraguri, Eunice Kagure, Sun Jin und Amadou Samake. „Modeling the role of perceived green value and consumer innovativeness in green products’ consumption intention within the theory of planned behavior“. Sustinere: Journal of Environment and Sustainability 4, Nr. 2 (26.08.2020): 94–116. http://dx.doi.org/10.22515/sustinere.jes.v4i2.104.

Der volle Inhalt der Quelle

Annotation:

Sustainable consumption is on the rise, however scarce literature exists to explain the consumers’ perceived green value of green home apparel in the Chinese context. This study while applying the Theory of Planned Behavior (TPB) explores consumers’ intention to consume green products guided by Perceived Green Value (PGV) dimensions of utilitarian value, environmental value and hedonic value through a study of electric home appliances in China. The key findings established from a survey of 426 students in Beijing – China reveal a positive significant relationship between the three green value dimensions and the TPB factors’ of attitude, subjective norms and perceived behavioral control. The relationship was however strongest between the three dimensions and attitude. Further, the relationship between TPB factors and intention to consume green products was significantly positive. In addition, consumer innovativeness positively moderated the relationship between the three PGV dimensions and attitude. The discussion and conclusion outlines the theoretical implications and the value dimensions for marketing practitioners and policy makers to focus on in order to enjoy long term business sustained success. The scholars acknowledge the study limitations and offer research directions for future studies.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

48

Susanti, Dewi Noor. „Pengaruh Green Perceived Value terhadap Repurchase Intention dengan Kepuasan Konsumen sebagai Intervening“. Jurnal E-Bis (Ekonomi-Bisnis) 4, Nr. 2 (28.11.2020): 131–37. http://dx.doi.org/10.37339/e-bis.v4i2.298.

Der volle Inhalt der Quelle

Annotation:

Penelitian ini bertujuan untuk menguji pengaruh green perceived value terhadap repurchase intention melalui kepuasan konsumen. Responden yang digunakan dalam penelitian ini adalah masyarakat kebumen dengan sampel yang diambil sebanyak 100. Data dikumpulkan dengan menggunakan tehnik convenience sampling. Data di olah menggunakan bantuan software SPSS seri 24 dan dianalisis dengan analisis jalur. Hasil penelitian ini menunjukkan bahwa variebel green perceived value mampu memberikan pengaruh yang positif terhadap kepuasan konsumen dan repurchase intention konsumen pada produk hijau. Kepuasan konsumen juga terbukti sebagai prediktor yang terkuat dari repurchase intention konsumen pada produk hijau.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

49

Susanti, Dewi Noor. „Pengaruh Green Perceived Value terhadap Repurchase Intention dengan Kepuasan Konsumen sebagai Intervening“. Jurnal E-Bis (Ekonomi-Bisnis) 4, Nr. 2 (28.11.2020): 131–37. http://dx.doi.org/10.37339/e-bis.v4i2.298.

Der volle Inhalt der Quelle

Annotation:

Penelitian ini bertujuan untuk menguji pengaruh green perceived value terhadap repurchase intention melalui kepuasan konsumen. Responden yang digunakan dalam penelitian ini adalah masyarakat kebumen dengan sampel yang diambil sebanyak 100. Data dikumpulkan dengan menggunakan tehnik convenience sampling. Data di olah menggunakan bantuan software SPSS seri 24 dan dianalisis dengan analisis jalur. Hasil penelitian ini menunjukkan bahwa variebel green perceived value mampu memberikan pengaruh yang positif terhadap kepuasan konsumen dan repurchase intention konsumen pada produk hijau. Kepuasan konsumen juga terbukti sebagai prediktor yang terkuat dari repurchase intention konsumen pada produk hijau.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

50

Roh, Taewoo, Junhee Seok und Yaeri Kim. „Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust“. Journal of Retailing and Consumer Services 67 (Juli 2022): 102988. http://dx.doi.org/10.1016/j.jretconser.2022.102988.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Zeitschriftenartikel zum Thema „Green perceived value“

Geben Sie eine Quelle nach APA, MLA, Chicago, Harvard und anderen Zitierweisen an