Dissertationen: „Green perceived value“

1

Yuan, Ruizhi. „An empirical investigation of consumers' green purchase intentions : the roles of perceived green value and utilities of consumption“. Thesis, University of Nottingham, 2016. http://eprints.nottingham.ac.uk/36126/.

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The shift towards a green consumerism has been globally evident since the 1980s. Government, business and individuals have become increasingly aware of the concept of “green” to reduce the environmental footprint of goods and services. These movements have also spawned a dramatic increase in the number of researches into consumer’s green behaviours. Major advances in green consumption literature in the past years have been made with a focus on the following dimensions: personal beliefs (Kilbourne & Pickett, 2008); environmental knowledge (Chan, 2001); environmental attitudes (do Paco et al., 2013); environmental values (Koller et al., 2011); social influence and government policies (Ozaki, 2011) and a set of environmental barriers (Bray et al., 2011). Many of these prior studies have involved models derived from the field of psychology (Ozaki & Sevastyanova, 2011), sociology (Gadenne et al., 2011), and institutional change (Shove, 2010). Although prior studies have paid significant attention to the role of customer perceived value in marketing performance and customers’ purchase decision making process, empirical research on the concept of perceived green value (PGV) is scarce. The term is operated as a unidimensional construct in Chen & Chang (2012) and Haws et al.’ (2014) studies, which are only concerning about the environmental consciousness aspect. However, these findings are limited by not explicitly capturing various motivations for the concept. Therefore, the first objective of this research is to corroborate and further advance the construct of PGV developed by Chen & Chang (2012) and Haws et al (2014) in the green marketing literature. Specifically, it conceptualises the construct as a second-order construct that is created from five reflective first-order constructs: ecological, functional, symbolic, experiential and epistemic values. Second, past literature fails to examine the factors needed to reflect explicitly the value-costs attributes of customers’ purchase behaviours towards green products. To date, there has been limited research into comprehensively understanding customers’ perceptions and the decision making process towards the value vs. monetary cost comparison of green products. Therefore, aiming to supplement existing knowledge on green consumption behaviour, this research adapts the consumption value theory and utility theory framework in the context of green consumption. The Utility Theory provides the conceptual underpinning of this issue by asserting that consumers’ perceived utility of buying a product is derived from the difference between the values of a product (acquisition utility) and the price paid (transaction utility) in a purchase (Thaler, 1985). The second objective of this research is to provide an overview of the interacting effects of PGV with acquisition and transaction utility perceptions on green purchase intention. Third, despite their ethical perceptions, it is often the case that greenly minded consumers rarely purchase green products. This gap is important, yet poorly understood by researchers (Carrington et al., 2010). To bridge this gap, this research further adds support to extant research by showing that the impact of the utilities of consumption on green products purchase intention depends on different types of customers. We introduce three moderating factors: customer innovativeness, customer knowledge and price sensitivity, to further identify the utility-intention gap. Given the weak utility-intention relationships found in many prior studies (e.g. Apaolaza-Audrain et al., 2012), an improved way of assessing the factors through which different customers may weight on purchase intention are warranted. This doctoral research uses the mixed research method. In the first study, this doctoral research integrates the literature on scales of consumption value and ecological value (e.g. Keller et al., 2011; Chen and Chang, 2012) in a green consumption context. The PGV measures were then refined and confirmed through unstructured interviews with people capable of understanding green products. Then a questionnaire is distributed to the customers (n=296) in an online database. The second study adopts the survey strategy and aims to test the whole research model (n=437). The confirmatory factor analysis and validity analysis suggest that the PGV has a high order factor and it has five dimensions: ecological, functional, symbolic, experiential, and epistemic. The Structural Equation Modelling results highlight the importance of PGV having a strong effect on customer’s green product purchase intention. Moreover, it found that the link between PGV and purchase intention is mediated by the acquisition and transaction utilities. The results also suggest that the moderating roles of customer innovativeness and environmental concern in the acquisition utility-purchase intention relationship are proven to be significant, while price sensitivity also has a negative moderating effect on the transaction utility-purchase intention relationship. This research extends the existing green consumption research by first testing a practical five-dimensional scale of perceived green value. The reliabilities, factor analysis and validity tests confirm the multidimensional construct of PGV scale and its five dimensions demonstrate that consumers assess green products, not just in functional terms of expected performance, but also in terms of individuals’ concern to the environment (ecological value), self-expressive benefits of what the green product communicates to others (symbolic value), the enjoyment derived from the green product (experiential value), and interest in green products (epistemic value). Moreover, this research adapts utility theory to build up the conceptual model and adopts the economic view to investigate the mediating roles of acquisition utility and transaction utility in the value-intention relationship. In addition, this doctoral research provides empirical support for the utility-intention gap. The inclusiveness of the moderating effects of individual factors on the utility-intention link calls for the development of better framework to trace the paths involved. This research fills this gap by considering customer innovativeness, environmental concern and price sensitivity to clarify the moderating effects on the probability of customer’s green product purchase intention.

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Monti, Alessandra. „The use and perceived value of green spaces : a comparison of two Vancouver parks“. Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/64158.

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Increasing urbanization has determined a progressive detachment of people from a daily contact with nature, causing a series of public health and social concerns. Nonetheless, various studies recognized that green spaces in urban contexts play an important role in providing a series of benefits to the surrounding communities. Typically, benefits of urban nature have been studied from an anthropocentric perspective. Conversely, this thesis adopts a ‘regenerative approach’, which recognizes that humans and nature are part of the same living system and therefore they both contribute to the health of the system. Accordingly, a classification of benefits was proposed, which distinguishes between social benefits (or benefits to humans) and environmental benefits (or benefits to nature). Whilst social and environmental benefits of green spaces are numerous, review of the evidence demonstrates that different groups of people perceive and use green spaces differently, depending on a series of personal characteristics (such as age group, cultural background, everyday exposure to ‘nearby nature’, different images and values of nature, life experiences), physical characteristics (such as quality, quantity and proximity of green spaces, presence and maintenance of park features, support for certain activities) and on the type of exposure (intensity, frequency and duration of the experience). Through the analysis – conducted through observations and questionnaires – and comparison of two case studies in Vancouver, patterns of use and perceived value of urban parks were investigated. In particular, two indicators were examined: ‘social interactions’ and ‘perceived nature’. Results suggest that the intensity of the experience that urban parks provide – determined by the presence of certain park and natural features and by the opportunity of performing certain activities – positively affects their use and perceived value. In particular, social interactions were promoted by the presence of playgrounds and grass, while perception of nature was enhanced by the presence of street trees in the neighbourhood and by the exposure to a variety of natural elements within the park. This suggests that perception of social and environmental benefits of urban nature may be enhanced by green space policies providing certain park and natural features at the park and neighbourhood scale.
Applied Science, Faculty of
Architecture and Landscape Architecture (SALA), School of
Graduate

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Ogbeide, Efe. „Sociotope map : Mapping perceived green area values fromadolescents’ perspective in Lempäälämunicipality in Western Finland“. Thesis, Stockholms universitet, Institutionen för naturgeografi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-114086.

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Urbanization in all over the world has created pressure on the remaining open space, especially green areas,in the cities. Hence, the importance of green areas has become more relevant. It has been acknowledged thatthey are economically valuable as they promote the identity of cities and stimulate for example tourism.They also have a major impact on both physical and mental health and preserve ecological balance.However, knowledge on their social values to users has not been explored that much. Young architectAlexander Ståhle has developed a concept of sociotope that explores green space social values from the userperspective and therefore gives deeper understanding on how people perceive their environment. Sociotopemapping in turn is a way to present sociotopes on an easily understandable form; map. Recent research ongreen areas social values has found indication of different background variables such as age, socio-economicstatus, culture, effect on how people value green spaces. Hence, this case study was an attempt to gain moreknowledge of sociotopes in a Finnish municipality of Lempäälä from the adolescents’ perspective. Theresults showed that adolescents appreciated social values and used green areas arenas for social interaction.

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Jinting, Li, Han Jie und Qiu Zhaofeng. „An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market“. Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815.

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Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. Results: Our analysis shows that greenwashing has indirectly positively correlated with green purchase intention; green attitude and green perceived value play an intermediary role between greenwashing and green purchase intention. Conclusion: This study concluded that in the Chinese electrical appliance market, greenwashing has positively affected green attitudes and green perceived value, then green attitudes and green perceived value positively affected green purchase intention, and green attitudes positively affected green perceived value. Structure: In this study, after the introduction, the model and related proprietary definitions involved in the research are explained, and hypotheses are proposed. Next are the research methods and research results, and then the discussion of the research results. Finally, the possible directions of future research are discussed.

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Jerí, Pareja Ariana, und Roy Alejandra Quiñones. „Valor percibido, riesgo verde y confianza verde en relación a la intención de compra de productos green“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655196.

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El presente proyecto de investigación está enfocado en medir cómo las variables de: valor percibido verde, riesgo verde, confianza verde y satisfacción verde afectan la intención de compra verde del consumidor o comprador final. El objetivo es analizar las variables green trust, perceived green value y green risk, para ver cómo afectan la intención de compra, analizar grupos que consumen productos "green" en supermercados o grupos que buscan productos green en tiendas naturales, la categoría que queremos analizar es higiene personal, ya que existen ambos en los dos tipos de tienda. Esto con el fin de conocer los motivos de intención de compra del consumidor. Hemos decidido realizar esta investigación con jóvenes y adultos entre 18 y 35 años que sigan un estilo de vida saludable y les guste estar informados sobre todas las acciones que hacen las marcas respecto al medio ambiente.
The following paper is focused on measuring how the variables of: green perceived value, green risk, green trust and green satisfaction affect the consumer's or final buyer's purchase intention. The objective is to analyze the variables green trust, perceived green value and green risk, to see how to verify purchase intention, analyze groups that consume "green" products in supermarkets or groups that look for green products in natural stores, the category we want to analyze it is personal hygiene, since there are both in the two types of store. In order to know the reasons for the consumer's purchase intention. We have decided to carry out this research with young people between 18 and 35 years old who follow a healthy lifestyle and like to be informed about all the actions that brands do with respect to the environment.
Trabajo de investigación

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Chang, Pao-Wen, und 張寶文. „Green Marketing, Green Product’s Perceived Value, and Purchase Intention“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/85405169216065349587.

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碩士
中國文化大學
企業實務管理數位學習碩士在職專班
100
This study is researching customers＇awareness regarding “ Green marketing ＂,“ Green product's perceived value ＂ (Function value, Emotional value and social value), and “ Purchase intention”. This research was based on convenience sampling and the secret sampling questionnaire was conducted to obtain the real thinking of customers purchase behaviors. Two hundred and thirty questionnaires were distributed and got two hundred and eighteen subjects participated in this study; the return rate is 95%. Fifty three copies were ineffectual after filtering, only two hundred and twenty four copies can be analyzed in this studying which is 88% highly response rate. Result of the study that show Green marketing and purchase intention positively impact and the perceived value of green products in and positively affect mediated the relationship between green marketing and purchase intention. Keywords: Green marketing, product's perceived value, Purchase intention.

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Chou, Ting-Yi, und 周廷奕. „Purchase intention in green shipping service－The effects of green perceived value, green perceived risk and green trust“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59nn86.

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碩士
國立臺灣海洋大學
航運管理學系
105
The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research framework can be divided into four variables, namely green perceived value, green perceived risk, green trust and green purchase intention, thereby integrating model to explore the willingness to buy green shipping strengthenly. And the use of structural equation model to test hypotheses, investigate the effect of its management. The empirical results show that the green perceived value have a positive impact on green trust and green purchase inention,and green perceived risk have negative impact on both them. In addition, the study showed that green perceived value and perceived risk will be through by green trust influence purchase intention. Therefore, investments in green shipping to increase the perceived value of green, green and reduce the perceived risk will help improve green trust and green purchase intention. To strengthen green purchase intentions,this study summarizes the green marketing and green procurement as one of the framework. While past studies highlighted issues related topurchase intention, but they did not discuss the management of the green shipping. Therefore, the study try to developed green shipping framework in this paper to fill research gaps.

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Chia, Pei-Hsuan, und 賈佩璇. „Assessing the Relationship between Green WON and Green Purchase Intention: Mediation Effects of Green Perceived Value and Green Perceived Risk“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q2v5pc.

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碩士
淡江大學
國際企業學系碩士班
103
Unlike pervious research on green marketing-related issues, mostly confined to discuss purchasing intention and image on green product, without integrating green perceived value and green perceived risk on antecedent. This research discusses through mediation effects of green perceived value and green perceived risk whether influence consumer ''s on green purchase intention in the context of green word of mouth. The research method uses random sampling study designed to question our participant, total of 577 were given and 439 surveys were returned (76.1%). This research data collection is based on the implementation of descriptive statistics, Pearson’s correlation, SEM model by SPSS statistical package to discuss in-depth analysis. This research, demonstrated by the data, suggests the following: The SEM analysis found that expect for green word of mouth does not directly affect green perceived risk, the rest of the path-relation have been supported. Including: 1. Green word of mouth has positive influence on green perceived value; 2. Green word of mouth has positive influence on green purchase intention; 3. Green perceived value has positive influence on green purchase intention; 4. Green perceived risk has negative influence on green purchase intention.

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Chuang, Tsung-Po, und 莊琮博. „The negative impact of Green Perceived Confusion on Green Satisfaction: The Mediation Effect of Green Brand Associations and Green Perceived Value“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2942k7.

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碩士
國立臺北大學
企業管理學系碩士在職專班
106
Since the 18th century of the industrial revolution, the global environmental problems are getting worse due to resources of earth are overused and the environment has been destroyed. . Therefore, in recent years, more and more attention has been paid on the environmental protection issues. Many countries are promoting and encouraging their enterprises toward to sustainable development of the environment, including manufacturing green products to reduce the impact on the environment. However, when consumers buy green products, they may not be able to correctly identify the characteristics of eco-friendly of products because of their similarities, vagueness or too much information and selectivity which leads green perceived confusion. Therefore, this study explores the correlation between the four aspects of green perceived confusion, green brand association, green perceived value and green satisfaction in order to understand the impact of green perceived confusion on green satisfaction and based on the evidence of green brand associations and green perceived value as the mediating effect. In this study, a random questionnaire was issued to consumers who have ever bought green products as respondents. A total of 580 questionnaires were sent out, 365 questionnaires were effectively collected, the recovery rate was 63%. Factor analysis and path analysis were used by regression analysis. The analysis results show that: (1) Green perceived confusion has a significant negative impact on green brand associations. (2) Green perceived confusion has a significant negative impact on green perceived value. (3) Green perceived confusion has no significant negative impact on green satisfaction. (4) Green brand associations has a significant positive impact on green satisfaction. (5) The green perceived value has a significant positive impact on green satisfaction. Finally, this study verifies that green brand associations and green perceived values are the mediating effect impact for green perceived confusion on green satisfaction.

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Marques, Mariana Vasconcelos Taxa Tenreiro. „The effects of green perceived value and altruism on green consumption – A study on generations“. Master's thesis, 2021. http://hdl.handle.net/10362/129292.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Guaranteeing the future of the planet becomes ever more urgent as population increases and resources become scarce. Moving towards green consumption habits proposes one of the solutions, thus, understanding its drivers is crucial. The present research assesses the effects of green perceived value and altruism types on sustainable buying intentions, behaviour and willingness to pay and investigates differences between generations: Baby Boomers, Generation X and Millennials and Centennials. Findings suggest altruism, namely pure altruism, to be the main driver for sustainable buying intentions and behaviour and reveals that the generations furthest apart (Baby Boomers and Millennials and Centennials) present the main difference against Generation X.

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Lai, Pi-Yu, und 賴碧玉. „The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/aw79sb.

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碩士
國立臺北大學
企業管理學系
103
This paper explores the influence of greenwash on green reputation and discussing the mediation roles of green satisfaction and green perceived value. The results show that greenwash is negatively affected green reputation. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their company’s green reputation. In addition, this study finds out that green reputation mediate the positive relationship between green satisfaction and green perceived value. The results also demonstrate that greenwash is negatively affect green satisfaction and green perceived value which would positively affect green reputation. It means that green reputation does not only negatively affect by greenwash directly but also positively influence it via green satisfaction and green perceived value indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green reputation, they need to increase their consumers’ green satisfaction and green perceived value Main purpose of this study is to the following five points: (1) investigate the effects of greenwash to green satisfaction; (2) investigate the effects of greenwash to green reputation, and (3) explore the mediating effect of greenwash on green perceived value and (4) to investigate the mediating effect of green satisfaction; (5) explore the mediating effect of greenwash on green perceived value The empirical results show that: (1) the greenwash negatively affect green satisfaction; (2) the greenwash negatively affect green reputation; (3) the greenwash negatively affect green perceived value (4) the green satisfaction positively affect green reputation, (5) the green perceived value positively affect green reputation. This study found that full mediating effects of green satisfaction, green perceived value is an important factor affect green reputation; in this study the final implications of proposed management strategy provides enterprise implementing green marketing suggestions.

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LIN, TING-YIN, und 林亭吟. „The Impact of Consumers' Green Consciousness,Green Brand Image, Perceived Value and Perceived Risk on Green Consumption Tendency – Taking Clothing as an Example“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/23wv49.

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碩士
國立屏東大學
國際貿易學系碩士班
105
Due to the raise awareness of environmental protection consciousness, customers began to attach importance to environment issues. To meet customer demand, enterprise marketing also focuses on environment and provide eco-friendly products. The purpose of this research is to explore the impact of customer green consciousness, green brand image, perceived value and perceived risk on green consumption propensity. The subjects of this research are customers in Taiwan, we use "Internet Questionnaire" and collect 301 valid questionnaires finally. The results show that (1) the green consciousness positively affect green brand image; (2) green consciousness negatively affect perceived value; (3) green brand image positively affect perceived value; (4) green brand image positively affect green consumption tendency; (5) perceived value positively affect green consumption tendency. Based on the results of this research, we make some managerial suggestions and this is not only in favor of government to promote the green logo, the policy of corporate green marketing products but also enterprises to implement corporate social responsibility. Hope to protect environment with public and as well as achieve sustainable survival.

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Kung, Ling-May, und 孔令玫. „The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qmh3d6.

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碩士
國立高雄應用科技大學
企業管理系碩士在職專班
105
As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rare. Hence, this study focused on the consumer purchasing intention of handmade soap. A questionnaire survey was conducted and data was collected from the 491 consumers. The results of the study were that the factor of safety and health needs in green consumption motives and quality and price value in perceived green value were the main influence on green purchasing intentions. Also, it can be confirmed that green consumption motivation as a mediator on perceived green value and has positive influence on green purchase intention.

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CHANG, CHIA-YU, und 張家瑜. „A Study on the Impacts of Green Brand Perceived Value and Green Brand Love on Green Brand Equity“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/gpg97c.

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碩士
中國文化大學
全球品牌與行銷碩士在職學位學程
106
The rapid development of industry and economy has caused the serious problems of depletion of energy and global warming. Thus, the environmental green energy industry has become the main concern in each country. This study uses the green brand of Panasonic Taiwan as an example to investigate the relationships among green brand perceived value, green brand love, and green brand equity. Specifically, this study examines the influence of green brand perceived value on green brand love, which in turn influences green brand equity. In this study, the green brand perceived value is evaluated by using four dimensions, that is, emotional, social, price, and functional values. This study uses a paper-based survey questionnaire to collect data through the convenient sampling. A total of 360 valid questionnaires are collected. Then, the SPSS AMOS 21.0 program is used to conduct the structural equation modeling analysis and hypotheses testing. This study confirms that the emotional, social, price, and functional values are positively associated with green brand love, which in turn significantly influence green brand equity. This study also shows the completely mediating effect of green brand love in the relationship between green brand perceived social value and green brand equity, as well as the partially mediating effect of green brand love in the relationship between green brand perceived emotional, price, functional values and green brand equity. Finally, based on these findings, this study provides the practical implications, limitations, and directions for the future research.

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Eric, Chu, und 朱峯誼. „The relationship of Green Product Design considerations with Customer Perceived Quality and Customer Perceived Value“. Thesis, 2007. http://ndltd.ncl.edu.tw/handle/78962491671903760967.

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碩士
輔仁大學
管理學研究所
95
The most challenging issues faced by the human species in the 21st century are preserving the environment and the rapid depreciation of energy. To encounter these issues, green products and green marketing will become important agendas to industries. When consumers are choosing a product, their decision often depends on their perceived value and perceived quality of the product. Customer perceived value comes from their perceived quality and the price they paid for it. Whether the product is of good quality and how the product will help them save energy cost will all play a part in determining how much the consumer is willing to pay for the products. Hence, green product development and how to market them becomes extremely important. The success of the product will depend on how consumers feel about its value at first sight. In the past, researches of green products put their focus on product design and most of them use statistics to determine consumers’ will to buy the product. This research however hopes to determine consumers’ impression and judgment of green products from the consumers’ point of view directly and search for the ingredient that is essential in how consumers value the product. From there, we will be able to understand customers’ inner thoughts and demand. In this research, we used previous research documentations to discuss and explain the structure of customers’ values and then use those ingredients in developing green products to find out the actual elements that would affect customer’s value of green products. This research is done with customer perceived quality and customer perceived value model as a basis, using the consumer perceived value to find out how consumers actually value the green products. We focused on the green products which industries can offer, altered their design and used a survey to discover how consumers feel about the value and quality of the product. Survey is based on the Likert-7 table and our main targets are ordinary Taiwanese consumers. We distributed 400 surveys at the entrances of electronics markets by hand, collected the samples, processed them and tried to understand the sample structure and results. A SPSS 10.0 software is used as a analysis tool to proof our hypothesis. The results of this research are listed as follows: 1.The elements of designing green products do not create a major effect on consumer perceived quality on the product. 2.Customer perceived quality has direct effect on the consumer perceived value. 3.The design factors of green products have direct effect on the consumer perceived value of the product. 4.For the design factors of green product which are sensitive to price changes, any price increase will have adverse effect on the customer perceived quality and consumer perceived value . From our results above, we also made several suggestions in terms of management in the real world. 1.Green products must further strengthen its performance related factors to make up for their lost in consumers’ valuation due to green design. 2.Increasing the functionality, service ability and popularity have major effect on the consumer perceived value of the products. While improving performance and durability only has little contribution to consumers’ valuation of the product. 3.If more research and promotion can be done on the green products’ ability to save energy, they will yield the best result. Many consumers are also aware of environmental friendly materials, thus using them in green products will improve consumers’ value perception of the product. 4.The higher the price, the worse the customer will value the product. This result is similar to traditional goods. The difference is that the energy saving design of green products will improve the consumers’ efficiency perception of the product as the price of them increase.

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sue, warm-chiao, und 蘇宛蕎. „The Influence of Perceived Value and Green Consumer Attitudes on Green Consumer Behavior---The Moderating Effect of Green Knowledge“. Thesis, 2010. http://ndltd.ncl.edu.tw/handle/08743683050501868519.

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碩士
國防大學管理學院
資源管理及決策研究所
98
In this study, will target the green consumer awareness of the properties inherent in their heart or mind , the perceived value, the green consumer attitudes and knowledge of these abstract elements of green, green depth of the impact of the differences between consumer behavior and interaction. The purpose of this study: first, consumers to buy green products green consumer attitudes are affected by perceived value, thereby affecting the green consumer behavior. Second, consumers perceived value, the green consumer attitudes, the green consumer behavior will be influenced by the green knowledge.Conceptual model presented in this study and a questionnaire survey conducted empirical research study included descriptive statistics, reliability / validity analysis and the use of regression analysis and other tools as an analytical tool.The results show that: consumers perceived value of green consumption has positive effects on attitudes, while attitudes on green consumption, green consumption behavior is also a positive impact; in which knowledge of the perceived value of green and green consumption interference effect has a positive attitude force, that is, the higher the time when the consumer knowledge, consumer perceived value and green consumption will be stronger the relationship between attitudes, knowledge and green consumer attitudes and consumer behavior is interfering with the positive effect as that when the consumer knowledge higher, the Consumers green consumer attitudes and behavior of green consumption will be stronger.Finally, this research is based on research results and conclusions, the discussion, and to make follow-up research and management recommendations.

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Huang, Jun-Ye, und 黃君曄. „The Influence of Green Consumption, Product Attribute and Perceived Value on Tourists’ Choice of Green Guesthouse“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/87232620422308111756.

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碩士
國立臺南大學
生態科學與技術學系生態旅遊碩士班
103
This research conducted questionnaire survey based on tourists that would stay overnight for travelling in Tainan; furthermore, categorized samples into green guesthouse and non-green guesthouse, and applied structural equation model onto constructing green purchase theory, tourists’ green purchase concept, tourists’ product attribute recognition towards green guesthouse, and tourists’ perceived value towards green guesthouse as three major factors. Taken selecting green guesthouse as the result, we constructed green perceived value as causal model, and compared differences between two samples. Lisrel statistics software analysis result showed that samples of green guesthouse matched the assumption mode, and samples of non-green guesthouse’ product attributes have no direct relation to tourists’ purchase intention but have affected tourists’ intention using perceived value as mediator. This research approved, in the academic field, green purchase theory mode, and provided for further investigation in other consumer market to enhance this theory mode.

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Luo, Hsiao Wen, und 羅筱雯. „The Relationship Between Taiwan Green Hotel Certification Indicators And Tourist’s Perceived Value“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/18792538985669310669.

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碩士
東海大學
餐旅管理學系
100
The green hotel industry is one of the major issues in the tourism and leisure industry in the 21st century, due to environmental pollution causing from using a lot of energy, water and wasting consumption. Base on Green Hotel Association, being a green hotel has many advantages, such as going directly to higher profit and managing clearly cares for staff’s health; finally, leading consumers to whole new leisure trends. Overall, the whole world is concerning environmental protection, and many countries are establishing standard labels or certifications of green hotel. Although “green hotel” has been widely discussed in recent years, the aspect of green hotel certifications still has not been incorporated in the main categories of hospitality industry. Many researchers suggested that find consumers what they need and actually expenditure. Therefore, the aims of the study are developing and compute the weight of green hotel certification for the hotel industry from different perspectives. After confirming the weight of green hotel certification’s indicators, examining consumer’s behavior how to affect perceived value and repurchase intention.The study method use analytic hierarchy process (AHP) and structural equation model to analysis two questionnaires. Forty-one experts include hotel managers, university’s professors, and government officials identify the green hotel certification framework. Through data analysis and some modification, the framework of green hotel certification are hotel incorporating nine categories with a total sixty indicators. After finishing AHP questionnaires, the study will combine with each category’s indicators developing consumer’s questionnaire. The result can help hotel managers consider whether use these indicators or not. And then it can understand consumer’s view to green hotel. Hotel managers can improve their environmental management by the green practice based on the green hotel certification.

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Tu, Mei Hsiu, und 塗媄琇. „The Effects of Green Product Image on Perceived Value and Purchase Intention“. Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82313311676498014839.

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碩士
大葉大學
管理學院碩士在職專班
101
This study provides insights into how green product image affects consumers’ perceived value and purchase intention. The samples were the consumers who had used printers. Convenience sampling was used to conduct the survey for this research, 321 questionnaires were distributed and 305 of them were returned. The valid response rate is around 95.0%. Descriptive statistics, Pearson’s correlation analysis and multiple regression analysis were used to analyze the data. The model was mostly supported by the data. Firstly, the findings of the study suggested that green product image has a positive effect on perceived value. Secondly, green product image and perceived value have a positive effect on purchase intention. Finally, it was also observed that the effects of green product image on purchase intention are partially mediated by perceived value.

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Li, You-Ting, und 李侑庭. „Green Transportation Mode Marketing–The Impact of Green Perceived Value and Green Trust on the Use Intention of the YouBike“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6w59j6.

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碩士
國立臺北科技大學
資訊管理研究所
102
This study extends the concept of green product marketing to green transportation mode marketing. From the viewpoint of green transportation mode marketing, we investigate the impact of the green transportation mode user’s green perceived value and green trust on their green mode use intension and loyalty. To examine the relationship between the four constructs: green perceived value, green trust, green use intension, and green loyalty, this study focuses on the users of YouBike in Taipei City and adopts Structural Equation Modeling technique. Three conceptual models, which consist of eight research hypotheses, are proposed and tested using the survey results on YouBike users. The results showed that green perceived value positively affects green use intension, while green trust has a partial mediation effect on green use intension. On the other hand, the positive effect of green perceived value on green loyalty comes through the mediator variable, green trust. The empirical results suggested that in addition to enhance the green perceived value of users so as to promote the use of green transportation modes (e.g., YouBike), transportation authorities should also enhance the green trust of users to sustain the use of green transportation modes.

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Madrid, Calyssa Christina, und 瑪里莎. „Environmental Concern, Green Perceived Value & Green Price Sensitivity Towards Green Purchase Intention: A Study of Taiwanese and International Students“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/95335397997466380168.

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碩士
崑山科技大學
企業管理研究所
105
There has been increasing awareness of the effects of climate change that it has become a global issue to try to reduce the carbon footprint on earth today. If there are no immediate actions taken to slow down the consumption of oil and fossil fuels or to find more environmentally friendly alternatives for the consumption of goods and services, the consequences of it can be catastrophic for future generations. Many companies all over the world have incorporated measures to be more corporately socially responsible for how their production of consumer goods and services affect the environment. The objective of this research is to examine consumers’ environmental concern, perceived value and price sensitivity towards green products and initiatives and as such their correlation to intent of purchase which usually predicts purchase behavior. This research collects 462 responses using the questionnaire survey method and finds that the three independent variables all have significant relationships with green purchase intention. The implications of this research suggest that companies that want to practice social responsibility and sustainability but also want to make profit should consider the value that green products offer whether it is quality, reliability, or safety but more importantly they must also be mindful of the prices of these products as price is a really significant factor in consumers’ purchase intention.

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Jiang, Wei-Ting, und 姜威廷. „The Relationships among Green Perceived Value, Perceived Risk, Green Trust, and Purchase Intention: An Extended Research Framework of the Theory of Planned Behavior“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7uu9w7.

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碩士
中國文化大學
國際企業管理學系
105
This study aims to explore whether the TPB can be expanded and become an integrated research model that is consisted with the trend of green consumption. Taking Y-generation as the target research group, this research investigates the relationships among health concern, food safety, and environmental protection concern towards purchasing organic food, attitude towards organic food, subjective norms, and perceived behavioral control, and purchase intention towards organic food. Second, try to understand the relationships among perceived value, perceived risk, green trust, and purchase intention towards organic food. The results show that there are positive relationships among health concern, food safety, and environmental protection concern towards purchase intention of organic food. And the relationships between attitude, subjective norms, and perceived behavioral control, and purchase intention towards organic food are also positive. Moreover, the relationships among perceived value, green trust, and purchase intention are also positive and green trust plays as a partial mediator. On the contrary, perceived risk is negatively correlated with green trust. Second, subjective norms can positively affect the attitude towards organic food, and then has a partial impact on purchase intention. Finally, the consumers’ green perceived value may influence attitude towards organic food positively and enhance purchase intention of organic food. On the whole, the hypotheses developed in this study are fully supported

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Yu, Wan-Ju, und 余宛儒. „The Effect of Brand Image, Green Product Perceived Value, Green Trust, Green Consumption of Attitude on Green Consumption of Behavioral Intention - Green Hotel as an Example“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/32234184952660035369.

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碩士
國立勤益科技大學
企業管理系
100
With the promotion of globalization, global warming, climate abnormalities, and polar variation have become increasingly evident. The concept of sustainable management and environmental protection is no longer just a slogan. It has become an important way of environmental thinking in everyone’s daily life. Enterprises implement social responsibility to create a win-win situation for the company, consumers, and environment. Therefore, brand image is established to create an environment for customers who live in green hotels wherein they can also participate in environmental protection measures while away from home, to make customers generate a positive perceived value of green products, green trust, and green consumer attitudes toward green hotels in order to improve green consumer behavior intentions. This study aims to explore the effects between brand image, perceived value of green products, green trust, green consumer attitude, and green consumer behavior intentions for the green hotel industry. The analytical results of this study indicate: 1. There was a significant positive correlation between brand image, perceived value of green products, green trust and green consumption attitude, and green consumer behavior intentions 2. There was a significant and positive effect between brand image, perceived value of green products, green trust and green consumption attitude, and green consumer behavior intentions. 3. The educational attainment and occupation of the demographic variables had significant various perceptions on brand image, perceived value of green products, green trust and green consumption attitude, and green consumer behavior intentions. These findings will provide perspectives and insights for the environmentally friendly hotel industry on how to implement environmental protection measures in the wake of globalization or elevate public green consumption as an industry reference for policy decisions in the future.

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Chih-ChengHsiao und 蕭志成. „Factors Affecting Parents' Perceived Value and Purchase Intention of Green Toy in Taiwan“. Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06427147617566344958.

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碩士
國立成功大學
國際經營管理研究所碩士在職專班
101
ABSTRACT This paper incorporates the Theory of Planned Behavior (TPB)and Expended Theory of Planned Behavior (ETPB) in studying the consumers’ behavior in the context of green toy products. Our conceptual framework uses one consumer belief to be an antecedent to the attitude: green concern. An additional construct – price consciousness is hypothesized to moderates the effects attitude, subjective norm and perceived behavioral control on purchase intention, respectively. Self-identity and perceived responsibility from the Expanded Theory of Planned Behavior (ETPB) are utilized in this study to analyze the sustainable purchasing intentions of our target of survey. Self-Identity and Perceived Responsibility yield significant results in confirming a relationship in the determination of sustainable purchase behavior. Online survey and hardcopies were conducted and distributed for data collection and a total of 282 respondents in Taipei city and New Taipei city have supported this survey. The results indicate that green concern has effect on attitude toward green toy products and self-identity and perceived responsibility have positive and significant effect on respondents' purchase intention of green toys. The theoretical and managerial implications of the results as well as the future research recommendations are discussed.

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Chi-HungCheng und 鄭吉宏. „A Study of the Impacts of Green Flat Digital Television on Perceived Value, Perceived Risk and Purchasing Intention“. Thesis, 2010. http://ndltd.ncl.edu.tw/handle/10232206307928250342.

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碩士
國立成功大學
高階管理碩士在職專班
98
Since the global digital signals change, trigger a wave of flat digital TV replacement. Development of flat digital TVs includes LCD TVs, plasma TVs and rear-projection TVs, have been completely differ from the times of cathode ray tube TVs (CRT TV), and affects consumers behavior. Green concepts, which have been advocated more than 30 years, diffuse into every concer of life with global financial crisis in 2008. Television, has been family center, also in such green wave, will not only toward digital signals, but also enable more ecology, environmental protection attributes. Analog signals will be completed the recovery between 2010 and 2015, while the U.S. also push ahead to recover analog signals in 2009. The study bases on flat digital TV to discuss relationships between perceived value, perceived quality, product attributes, consumer attitudes, and purchase intentions. 7.5 million households in Taiwan is the sample basis of the study, and criterion of the respondents must be decision maker, and have purchased flat digital TVs, or be purchased within 6 months. A total of 609 questionaires were isused, and got back 523 copies, disregarding invalid questionnaires, a total of 459 valid questionnaires. The results showed that the higher perceived value of green, the more significant perceived risk associated with; while the higher perceived value of green, the more significant product attributes correlated with. The higher level of perceived value and perceived risk by the impact of perception, the higher relevance of consumer attributes. And, positive impact of perceived risk also generated by the level of consumer attitude.

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Huang, Hsiao-Chuan, und 黃小娟. „A Study on the Loading Motivation on Green Building Accommodation to wards Green Marketing Environmental Protoction Behavior & Perceived Value-Perceived Risk as a Moderator“. Thesis, 2011. http://ndltd.ncl.edu.tw/handle/69652295300132344953.

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碩士
國立彰化師範大學
企業管理學系國際企業經營管理
99
In recent years due to the change in economic environment and the concept of environmental protection, the traveling method of our people was transformed to natural experience from sightseeing. As a result, the operating method of home stay encounters major change. Therefore the green architecture home stay was born due to this. Not only the home stay operators improve the lodging environment and facilities and enhance the lodging quality service, they also establish house with good environmental protection functions. However, how the green architecture home stay operators at present can attract customer to choose their house to stay amongst so many lodging products and compete with other traveling lodging market? In addition, while customers are facing multiple choice on lodging, the understanding on the factors at the back that will affect the lodging decision of customers and the result after experiencing the lodging and satisfying the real need of customers by strengthening the value of the product for the customer so as to enhance their willingness to visit again and to increase the profit of home stay operators is really a big topic in their operation. So with the environmental consciousness of consumers, many businesses with a green marketing initiative to release to the environment of care, so that consumers faced with multiple choices, environmental protection as one of consumer incentives. This study was to explore the relation between green marketing, environmental behavior, perceived value Lodging motivation and Lodging willingness, and to explore the moderating effect of perceived risk. I used Internet questionnaires and 285 valid questionnaires were collected. I used Pearson correlation to test hypotheses with structural equation modeling and the result show that (1) green marketing, perceived value, environmental protection behavior and lodging motivation have positive correlation (2) green marketing, perceived value, environmental protection behavior and lodging willingness have positive correlation. This study was to enhance research on green areas have a more clear understanding of the industry was also hoping for reference purposes, the B & B operators understand the factors that influence consumer spending decisions, and design for green consumption in order to attract consumers, to make research contributions on the practical.

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Chen, Yen-Hsi, und 陳妍希. „Effects of Green Marketing, Perceived Value and Brand Trust on Customers’ Repurchase Intention: An Example of Green Hair Product“. Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5579d8.

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碩士
東吳大學
企業管理學系
105
Economic globalization has a huge impact on the ecological environment, as well as human health. Not only consumers start to pay close attention to eco-friendly practices, but also authorities of different countries are seriously aware of this issue. Green consumption has become a global trend. Thus, many enterprises nowadays are endeavoring to produce green products, implement green management, and cultivate their own green corporate culture, instead of solely pursuing profits. Hoping that by doing so, they could strike a balance between environment and economy. This study aims to investigate: 1) whether green marketing adoption would positively affect consumers’ brand trust and perceived value; 2) whether consumers’ brand trust and perceived value would have an impact on their repurchase intention. The sample of this study consisted of 459 devotees of green hair care product. We use Structure Equation Modeling (SEM) to determine if the models mentioned above are valid. The results indicate that: 1) Green marketing adoption has a positive effect on consumers’ brand trust and perceived value for green hair care products; 2) higher consumers’ perceived value for green products leads to greater brand trust; 3) consumers’ brand trust and perceived value have a positive impact on their repurchase intention.

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Chun-AnTsai und 蔡淳安. „The Effect of Green Attributes on Purchase Intentions-Brand Perceived Value as Mediating Variables“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/dwh9pe.

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碩士
國立成功大學
企業管理學系
104
Green product consumption is growing rapidly over these years, and green marketing is also a strategy which commonly used by firms nowadays. According to previous research, some scholars stated that green marketing would cause positive influence on brand, while others didn’t think so. In past few years, the researches of green product focus on classic green consumers, how to make green marketing strategy and how to choose green marketing strategy, seldom of them focus on the impact on brand. Therefore, this research focus on when company introduces new product, how the green attributes affect brand perceived value and how will it affect purchase intention of the brand. The result showed that The green attribute of the newly introduced product has positive influence on brand perceived value, and it also increases the purchase intention of consumers. It was also found that the moderating effect of message framing and firm credibility is not significant on the positive effect of green attributes to brand perceived value.

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WANG, CHIAO-WEI, und 王喬薇. „The Impact of Packaging and Perceived Value on Green Purchase Intentions for Gift Box“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7t386v.

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碩士
南臺科技大學
行銷與流通管理系
107
Packaging is not only the marketing tool for the first sight of customer but also is an important factor. Perceived value results from an evaluation of the relative rewards and sacrifices associated with the offering. Before the festival, it is the best time to give gifts, and various types of gift boxes are also available for purchase by consumers, so many packaging garbage is also produced. According to Taiwan's regulations on restricting over-packaging of products, there are five main categories of control objects, and processed food gift boxes are one of them. Also bird’s nest gift box is one of significant position in the gift box market. This study takes the boxed gift as an example. This research utilized an experimentation methodology to design over-package(A) and package(B) questionnaire. Allow respondents to fill in the stimulator A and stimulator B questionnaire in the experimental guidance. To discuss packaging and perceived value influence to green purchase intention. This study used convenience sampling method. In total, 337 copies of questionnaires were collected, and 315 valid questionnaires. The result found, although respondents were paying attention to the environmental protection issue, they are more attached to the perceived value. Therefore, Perceived value shown as the most important factor to influence the purchase decision of the consumer when product packaging and perceived value interact to each other. This survey came with suggestion that enterprise can complying with government environmental regulations, and strengthened the perceived value of products.

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Ming-Lung, Lu, und 呂明隆. „The Empirical Research among Green Brand Knowledge, Perceived Green Value, Green Brand Relationship and Green Purchasing Intention:Taking the Case from Consumer of Reverse Logistics Remanufactured products“. Thesis, 2011. http://ndltd.ncl.edu.tw/handle/10004536713376863196.

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碩士
國立高雄應用科技大學
企業管理系碩士在職專班
99
The natural environment can no longer withstand the pollution and destruction imposed by human beings due to our mass consumption, our triumph over Nature and our fight with Nature for resources and space. Today, the environmental issue has crossed the regional line and become a problem collectively faced by human beings worldwide. Businesses will inevitably take greater responsibilities for their products in the future. Among the strategies of sustainable development, waste reuse and the use of recycled resources have been considered one of the key issues for businesses. If given a reason for businesses to engage in environmental protection, recycling and reproduction of their products brought by reverse logistics would be the most direct and legitimate. Businesses should also explore consumers’ reactions towards green value and green brand for the purpose of exhibiting marketing Intentoin with green competitiveness. On that basis, businesses may have more opportunities to gain greater profits and further develop a green brand (Huang et al. 2010). The subjects aimed by this study were the consumers with the experience in purchasing reproductions derived from reverse logistics. The empirical results showed that green brand and perceived green value had significant impact on consumers’ future green purchasing intentoin by considering the three aspects falling under green brand relationship: trust, satisfaction and expectation subordinate to attachment. Two paths from green brand knowledge to green purchasing intentoin were obtained. One path indicated the result from having strong brand power and the other showed the result from not having brand power.

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31

Lee, Chun-Yun, und 李俊昀. „The Green Brand, Green Product Design, and Green Purchasing Intention in the New Vehicle Market - The Interference Effect of the Green Perceived Value and the Perceptual Price“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/sf6yfx.

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碩士
遠東科技大學
行銷與流通管理系碩士班
106
With recent big issues such as environmental changes, climate warming, and ecological changes, consumers have started to think about how to protect the environment and put it into practice. Green consumption have therefore become a new trend. The world has begun to promote and implement the green environmental protection through various means and measures. The enterprises have also put green products, featuring low pollution and energy saving, into production. However, based on the past literature, most of the design of the green products focused on the selection of the materials, and thus ignored the needs and the using intention of the consumers, causing the low acceptance of the green products and losing the meaning and value of the environmental protection. This also made green products not the first consideration when it came to the purchasing factors. The purposes are to study the effect of the green brands, green product design and green perceived value of the automobile purchasing on the green purchasing intention, the mediating effect of green perceived value, and interference effect of perceived price. The result revealed that: (1) Green brand has significantly positive effect on green perceived value. (2) Green product design has significantly positive effect on green perceived value. (3) Green perceived value has significantly positive effect on green purchasing intention. (4) Green brand has significantly positive effect on green purchasing intention. (5) Green product design has significantly positive effect on green purchasing intention. (6) Green perceived value has partial mediating effect between green brand and green purchasing intention. (7) Green perceived value has partial mediating effect between green product design and green purchasing intention. (8) Perceived price has interference effect between green perceived value and green purchasing intention.

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CHEN, CHIH-CHENG, und 陳志政. „The Inﬂuence of Environmental Emotional Engagement on Green Purchase Intention: The Mediation Effects of Green Satisfaction And Environmental Perceived Value“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s652av.

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碩士
國立臺北大學
企業管理學系
104
This study investigated the environmental emotional engagement to influence green purchase intention, green satisfaction and environmental perceived value as a mediator, based on past literature, designed four facets of questionnaire items. Start shopping for green products to consumers as the subjects, according to the phone book data, random hard copies mailed questionnaires for data collection, there were 505 questionnaires, and finally to regression analysis methods hypothesis testing, theory and practice to produce of conclusions and recommendations. The results show that environmental emotional engagement would positively affect green satisfaction, green purchase intention and environmental perceived value. Green satisfaction and environmental perceived value in the environmental emotional engagement impact on green purchase intent, partially mediating effects.

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33

Chang, Tsang-Yu, und 張滄育. „The influence of brand image and green products on perceived quality, perceived value and purchase intention toward environmental friendly product“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5s84he.

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碩士
國立高雄第一科技大學
行銷與流通管理研究所
103
Environmental and Ecological Problems is a focus issue in the world, there are more consumers are willing to buy environmentally friendly products, nowadays there are many companies to implement the concept of environmental protection, the positive development, and manufacturing of green products, and the use of green products, environmental demands and the green flag to publish a green message to consumers. Today from each industrial markets competition, the enterprises themselves must realize product marketing model already concentrated to the consumer. Therefore, the company''s brand image is one of the key factors for consumers overall impression of the brand, the consumer''s perception of the product, product quality determination and perceived value, and important direction factor is consumers’ willingness for purchase. In this study, we use experimental method of experimental design factor to design the measurement for two or more experimental variable effects, and also to measure the interaction effects between the experimental variables. The main effects and interaction effects of two tests for the study of manipulated variables (brand image, green products). From this investigation, to enhance consumer trust and brand changing consumer attitudes green products, and enhance consumer perceived quality and perceived value of the product, will increase the willingness of consumers to buy more green products. Also the present study was to investigate the direction together with relevant theory and literature, to be analyzed and discussed according to the analysis to obtain the following three main conclusions: (1) To investigate the influence from perceived quality customer on brand image and green products. (2) To investigate the understanding of brand image and consumer perception of green products affect the quality of interaction, whether it will affect the perceived quality of consumers. (3) Discussion of perceived quality purchase intention and perceived value to the consumer. Finally, based on the above findings hope can provide a specific recommendation to manufacturers as a reference to marke the strategy in the market. 【Keywords】 Brand image, Friendly products, Perceived quality, Perceived value, Purchase intention

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HSU, SHIH-CHANG, und 許世昌. „The Causal Study of Environmental Attitudes, Perceived Value and Consumer Willingness to Patronize Green Restaurants“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/kd59wm.

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碩士
南臺科技大學
餐旅管理系
104
The main purpose of the study was to discuss the causal relationship of consumers' purchase intention for Green Restaurants and consumer’s environmental attitudes, perceived value and cognition of Green Restaurants. The study was carried out by questionnaire to achieve the purpose of empirical research. The objects include ordinary consumers in Taiwan and outlying islands. The method is according to convenience sampling and sample 353 consumers in total. The collected data is analyzed with statistical method such as descriptive statistics, Pearson's product-moment correlation coefficient, and stepwise regression procedure of multiple regression analysis. Findings of the research indicate: (1) The consumers’ cognition of Green Restaurants has significantly positive effect on consumption intention. (2) The environmental attitudes have significantly positive effect on consumption intention to Green Restaurants. (3) Perceived value have significantly positive effect on consumption intention to Green Restaurants. (4) The environmental attitudes, the level of cognition of Green Restaurants and the consumption intention in Green Restaurants have significantly positive effect. (5) Perceived value, the cognition of Green Restaurants, and the consumption intention in Green Restaurants have significantly positive effect. (6) The environmental attitudes, the perceived value, the cognition of Green Restaurants and the consumption intention in Green Restaurants have significantly positive effect. The results of research can offer references to restaurant industry and governments for promoting Green Restaurants.

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ZHANG, QIAN, und 張倩. „The Study of Green Purchase Intention Based on Perceived Quality and Value of Sustainable Fashion“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rc3rth.

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碩士
輔仁大學
品牌與時尚經營管理碩士學位學程
106
In recent years, there have been close economic links and dynamic cultural exchanges between two sides of the Strait. Although green purchase and sustainable apparel has been the latest hot topic on the mainstream these several years, it was limitedly investigated whether consumers’ perceived quality and perceived value affect green purchase intention towards sustainable apparels in previous research. The purpose of this research was to find out perceived quality, perceived value and green purchase intention relationship towards sustainable apparel, secondly to investigate the moderating effect of region on the relationship between perceived quality and perceived value on green purchase intention. A quantitative approach was used for this research by conducting online questionnaires. The respondents are Mainland Chinese people living in Canton province and Taiwanese people living in Taipei. Data gathered consisted of 621 valid questionnaires among them are 285 Mainland Chinese and 336 Taiwanese respondents. The results of the research showed that both perceived quality and perceived value positively effect on green purchase intention. There was no moderating effect of region. Findings of this study suggest implications for cross-strait apparel companies, such as the relative importance of the apparel products quality attributes on green purchase intention.

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LIN, LING-CHING, und 林伶靜. „The Relationships among Idealism, Relativism and Conspicuous Consumption: The Mediating Role of Perceived Green Value“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/dy78km.

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碩士
大葉大學
管理學院碩士在職專班
107
The study aims to explore the relationships among idealism, relativism and conspicuous consumption and the relationship between perceived green value and conspicuous consumption. It further verifies the mediating effects of perceived green value among idealism, relativism and conspicuous consumption. In this study, consumers who are general residents were recruited as the research subjects. Through convenience sampling, a total of 460 questionnaires were sent out, and 407 valid questionnaires were retrieved. The valid response rate is 88%. The results showed that: (1) there is a significant positive relationship between idealism and perceived green value; (2) there is a significant positive relationship between perceived green value and conspicuous consumption; (3) perceived green value has mediating effects between idealism and conspicuous consumption. In the end of this study, management practices and recommendations are proposed.

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Wang, Chung-Chieh, und 王重傑. „The Influence of Users’ Characteristics, Perceived Value and Green Image on Usage Satisfaction of YouBike“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/24486556316086987032.

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碩士
世新大學
企業管理研究所(含碩專班)
103
A Study of Users’ Characteristics on Perceived Value, Green Image and Usage Satisfaction of YouBike Shih Hsin University Department of Business Administration Thesis Year : 2015 Advisor : Chin-Yeu Chen, Ph.D. Student : Chung-Chieh Wang Abstract 　Department of Transportation (DOT), Taipei City Governmentpromoted YouBike by means of image advertising, advocacy manuals and media reports. With advertising and the actual riding experience, users will have a particular perception of value which is playing an important role in the success of advertising. In addition, green image and the usage satisfaction are getting important when people are thinking whether to ride YouBike or not and the willingness to use it again as environmental issues getting attention. All these topics are deserved further study. This thesis adopts questionnaires to gather data from users in Taiwan. The study uses t-test, ANOVA analysis, statistical correlation and regression analysis methods to verify the perceived value, green image and usage satisfaction of different users’ characteristics. Furthermore, we analyze the correlation among perceived value, green image and usage satisfaction. The conclusion can be referenced while implementing YouBike service system in Taiwan.

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38

陳惠君. „A Study of the Relationships among Consumers’ Green Product Knowledge, Attitudes, Behavior, and Perceived Value ─ 3C green products as an example“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/vq3x83.

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碩士
國立彰化師範大學
財務金融技術學系
102
This study aimed to invest igate the behavior of green consumers 3C products that consumers green 3C product knowledge, perceived value, green consumer at t i tudes and relevance of green consumer behavior and discussion perceived value and green consumer at t i tudes in this behavior agency, which has the effect , and then understand the relat ionship between variables and influence. Research method is based on quest ionnai res, subjects used the 3C green consumer products as the main subject . In addi t ion, the use of convenience sampl ing method, through Taiwan in nor thern, cent ral , southern and eastern 3C discount stores quest ionnaires, a total of 400 quest ionnai res were sent , and 304 val id returns , wi th 76% return rate. The col lected data were analyzed by using d escript ive statist ics, reliabi lity analysis, Pearson cor relat ion analysis, mul t iple stepwise regression analysis. According to the findings, the resul ts were summar ized as fol lows : 1. 3C Green product knowledge on perceived value, green consumpt ion and green consumer at t i tude posi t ive impact on green consumer behavior; 2. Has a posi t ive impact on the perceived value of green consumer behavior; 3. Green consumer at t i tudes towards green consumer behavior has posi t ive effect ; 4. Has a posi t ive impact on the perceived value of green consumer at t i tudes; 5.Perceived value and green consumer at t i tudes towards 3C green product knowledge and green consumer behavior part ial ly mediated. Final ly, based on the resul ts of this study provide a discussion of 3C products wi th consumers, indust ry and subsequent researchers to make speci fic suggest ions for reference.

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Wu, Jyun-Yan, und 吳俊諺. „A model of online reviews and online booking intention among green hotel customers: The role of green perceived value and conformity“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ndg5x5.

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碩士
國立澎湖科技大學
觀光休閒系碩士班
107
Despite the severe environmental issues over time, within the tourism industry, over focused resources in the hotel industry result in pretty serious environmental damage. Recently, the rising eco-friendly idea has driven the hotel industry to value the environmental protection issues and thus transform into green hotels, which is a green highlight. As for the hotel industry full of competition, it is crucial to promote the strengths of green hotels to customers in a valid manner and to make them know the existence of value in the green hotel eco-friendly aspect and voluntarily book green hotels when choosing where to stay, so the study focus is identification of what affects the online booking intentions for green hotel customers. Green hotels as the study context, structural equation modeling (SEM) applied to construction of how the online reviews, conformity and green perceived value associate with the online booking intentions for green hotel customers. The author attempted not only to explore if the green hotel customers receive the influence of the green perceived value and conformity mediators in an indirect way and if this subsequently aspires their online booking intentions but also to profoundly inquire the impacts of the online (positive and negative) reviews valence, usefulness of online reviews, volume of online reviews, timeliness of online reviews, reviewer expertise and comprehensiveness of online reviews on the online booking intentions. The study was done by purposive sampling with on-the-site delivery at green hotels in Penghu certified by environmental impact assessment (EIA) and the samples consisted of customers in Four Points by Sheraton Penghu (Class Gold) and Ya Ling Hotel (Class Copper). There were 450 questionnaires delivered and 406 valid ones retrieved after removing invalid ones. The data received were processed by the descriptive statistics, exploratory factor analysis, confirmatory factor analysis, path analysis and multiple regression analysis methods. The findings are: 1. The online reviews variable had a significant positive impact on the online booking intentions; 2. The online reviews variable had a significant positive impact on the conformity; 3. The herding behavior variable had a significant positive impact on the online booking intentions; 4. The online reviews variable had a significant positive impact on the green perceived value; 5. The green perceived value variable had a significant positive impact on the online booking intentions; 6. The conformity variable had a significant positive impact on the green perceived value; 7. The conformity and green perceived value played the mediators in part as it comes to the online reviews and the online booking intentions; 8. Each of the online reviews valence, usefulness of online reviews, volume of online reviews, timeliness of online reviews, reviewer expertise and comprehensiveness of online reviews had a significant positive impact on the online booking intentions. Lastly, the author manages to mend previous academic absence and to offer practical references to green hotels as well.

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CHIANG, YI-YANG, und 蔣宜洋. „The Effect of Customers\' Social Media Engagement and Perceived Value on Green Cosmetics\' Purchase Intention—Green Advertising Appeals as a Moderator“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/he237k.

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碩士
國立臺北商業大學
國際商務系研究所
107
The purpose of this study is to explore the effects of customers’ social media engagement and perceived value on mid to high-end green cosmetics’ purchase intention, and also examines whether green advertising appeals moderate the relationship between social media engagement and perceived value, as well as perceived value and purchase intention. The samples of 238 cosmetics consumers from Taiwan had been taken through an online survey, of which 215 samples were valid, and the return rate was 90.3%. The research results show that：(1) customers' social media engagement increases their purchase intention on green cosmetics indirectly through perceived value; (2) green advertising appeals moderate the relationship between social media engagement and perceived value. Therefore, this study suggests that in order to increase customers’ willingness to buy green cosmetics effectively, the related operators should strengthen customers’ engagement with their social media sites, improve the target market's evaluation of products, as well as create higher level of environmental benefit claims at advertisement content.

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Han-KuanChen und 陳翰寬. „A Study on Green Consumer Attitude,Perceived Risk,Perceived Value and Willingness to Pay：A Case of Hydrogen Fuel Cell Electric Scooter“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/76132426289698262582.

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碩士
國立成功大學
資源工程學系碩博士班
100
Global warming has become a sensible issue. Countries are actively developing new energies and applications to face the climatic change and greenhouse gas emissions problems. Therefore, the concepts of environmental awareness and sustainable thinking is increasing, we can expect the green products will be a market mainstream. The developments of scooter and car shall come up with the green thought to be low energy consumption and low pollution emission, just like eco- friendly vehicles, hybrid electric vehicles, electric scooters and electric cars. Based on the background, this study focus on the hydrogen fuel cell electric scooter . Firstly, the study uses the collection and classification of secondary data to find out each country’s development of hydrogen fuel cell electric scooters. Secondly, the study uses the method of questionnaire survey and structural equation modeling (SEM) to find out the relationship among consumer attitude, perceived risk, perceived value and purchase intention. Finally, the study uses contingent valuation method (CVM) to analyze the prices that consumers would like to pay for hydrogen fuel cell electric scooter. The result of analysis ,the consumers’ perceived risk for the hydrogen fuel cell electric scooter have significantly positively impacts on consumers’ willingness to pay; consumers’ perceived value have significantly positively impacts on consumers’ attitude; consumers’ perceived value have significantly positively impacts on consumers’ willingness to pay; consumers’ attitude have significantly positively impacts on consumers’ willingness to pay. Moreover, this study use cross-analysis to know the differences between different socio-economic characteristics and the prices that consumers would like to pay. The result of the analysis points out marital status, education, age and income are significantly related to the prices that consumers would like to pay. In conclusion, this study suggests that before scale of production ,manufacturers shall know the relevant need of market for the product at all time, so as to provide products that can comply with the need of consumers .In this way, consumers’ consumption intention can be increased.

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Hsiao-PingChang und 張筱萍. „The Effects of Customer Perceived Value and Industrial Eco-innovation Strategy on Green Product Development:Toy Industry“. Thesis, 2010. http://ndltd.ncl.edu.tw/handle/44701458311034371430.

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碩士
國立成功大學
國際管理碩士在職專班
98
The purpose of this study is to examine why both parties (industry and consumer market) have mutual interests in protecting the environment, but they still are hesitant to act green. The study used two-stage sampling from consumer market to depict ideal green product characteristics and reliable toy companies, and visit these companies for the second sample collection to examine whether the organizational eco-innovation strategy with customer value has a positive effect on green product development. In another words, the customer’s benefit is an important factor on new product development strategy for green toys. This research shows that the willingness to buy green toys increases if most people in society buy green toys represents that customers are environmentally conscious and care about protecting the environment or buying green toys is the result of a new economic trend and childhood education. The willingness to buy green toys increases if customers think that green products implies an enhancement on new product development to toy manufacturers. Further if manufacturers are able to manage the difficulty of cooperation with all parties in the supply chain and difficulties related to production, they are willing to adopt customers’ perceived value on green toys for their new product development strategy.

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LIN, FANG-YING, und 林芳瑩. „The Influence of the Brand Equity on Green Purchase Intention – Customer’s Perceived Value as a Mediator“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ng9934.

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碩士
輔仁大學
織品服裝學系碩士班
106
Cognition of a brand is always the most direct perception of customers which brings certain satisfaction and quality assurance. Brand equity has great influences on customers' perspective of an enterprise and even the willingness of purchase. Green purchase intention also plays an important role both in the market and in the business operation nowadays. Perceived Value may influence consumer’s decision. This study will focus on that with independent variable of brand equity, dependent variable of green purchase intention and mediator of Perceived Value. In order to investigate the relationship between brand equity, Perceived Value and green purchase intention, a questionnaire survey will be conducted on the apparel consumers in the greater Taipei, including Taipei city and New Taipei. The target population is customers who leaves the Twine store or the Earth Tree store which are in accordance with World Fair Trade Organization regulation. I got 371 copies, valid recovery is 353 copies. SPSS and AMOS are utilized in this study for the descriptive statistical analysis, reliability analysis, related analysis, hierarchical regression analysis, and confirmatory factor analysis. The findings are: 1. There is a positive relationship between brand loyalty and green purchase intention. 2. There is a positive relationship between perceived quality and green purchase intention. 3. There is a positive relationship between brand association and green purchase intention. 4. There is a positive relationship between brand awareness and green purchase intention. 5. Perceived Value have the effect of mediation to brand loyalty and green purchase intention. 6. Perceived Value have the effect of mediation to perceived quality and green purchase intention. 7. Perceived Value perceived quality have the effect of mediation to brand association and green purchase intention. 8. Perceived Value have the effect of mediation to brand awareness and green purchase intention.

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Utama, Aria Waskita, und 陳貴明. „The Mediating Effect of Green Perceived Value, Trust, and Customer Satisfaction toward Green Purchase Intention: The Case for Pertamax Ecosave Customers in Jakarta“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/z8s6m7.

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碩士
亞洲大學
經營管理學系
103
ABSTRACT Purpose – The purpose of this paper is to examine key factors that influence green purchase intention of Pertamax Ecosave in Jakarta. Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. Causal research design is used in this research to identify cause-and-effect relationship between construct. Primary data collection is used to gather data. Originality/value – Limited studies have examined a general construct of purchase intention related to green products. This study provides the better understanding about key factors that influence green purchase intention of Pertamax Ecosave in Jakarta. Findings – CS is identified as the influential variable toward GPI. GPQ will have influence to GPI through CS. GPQ has a significant influence GPV, TR, and CS. In the other hand, both GPV and TR do not have a significant influence on GPI Research Limitations - This research limits the respondents only in Jakarta with Pertamax Ecosave as an object. Practical Implication – The findings of this research imply several practical directions for green gasoline players specifically for Indonesian customers. First, this study helps to figure out the basic factor for customer to purchase green gasoline. Second, this study also gives explanation and evidence to what extent that each variable influences GPI.

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Lin, Jui-Hsing, und 林瑞興. „The Effect of Cause-related Marketing and Green Marketing for Perceived Value and Purchase Intention: Experimental Study“. Thesis, 2011. http://ndltd.ncl.edu.tw/handle/24897918884692977658.

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碩士
國立彰化師範大學
會計學系企業高階管理
99
The concept of cause-related marketing and green marketing was still being focus by academic research and pratice application. This trend of marketing is unable to resist in the consumer market. The enterprise makes good use of cause-related marketing and green marketing not only expand for the enterprise culture but also increases the earning as well as the mold brand image management, and can be regard as a method of marketing. However, these two systems are separate for marketing, this study attempts to interact with two kinds of marketing demands, and presented in a marketing ad. This study trying to understand the consumer's perceived value of its promotional activities and the impact of purchase intention under interact with two kinds of marketing. This paper use literature review and experimental study to analyze the research purposes, the subjects are divided into experimental groups (with cause-related marketing, green marketing and interact with two kinds of marketing) and a control group (with none any kinds of marketing). The samples collected from Changhua University of education in office master's degree student as example. The collected 167 valid samples are then analyzed using ANOVA and path analysis and hypothesis testing; provide all support for these predictions. Empirical evidence shows that most of the hypothesis has supported. As a result, whatever it input cause-related marketing, green marketing or interact with two kinds of marketing can effectively enhance consumer's perceived value. Moreover, interact with two kinds of marketing will promote stronger consumer's perceived value and purchase intention.

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HSIAO, CHU-JIN, und 蕭筑今. „The effect of green marketing on customer behavior intention in the hot spring hotel sector：the mediating roles of green innovation, green image, and green perceived value, and the moderating role of destination trust“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4h3vfe.

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碩士
致理科技大學
企業管理系服務業經營管理碩士班(含碩士在職專班)
104
This study focused on the impact of green marketing on consumers’ green behavior in the hot spring hotels sector. The roles of green innovation, green image and green perceived values were discussed. Furthermore, the influence of destination trust on the relationships among above-mentioned factors was investigated. This study sampled from consumers visiting hot spring hotels in Jiaoxi. A total of 380 surveys were distributed, among which 300 were valid (the rest were incomplete); these were subjected to statistical analysis. Drawing on the stimulus-organism-response (S-O-R) model and structural equation modeling (SEM), we analyzed the effects of spring hotels’ green marketing on consumers’ green behavioral intention at the micro and macro perspectives. From the micro perspective, we considered the effects of green innovation, green image, and green perceived value on the relationship between green marketing and consumers’ green behavior. Our findings were as follows: 1) Green image and green perceived value both exerted a mediating effect on green behavioral intention, but the influence of the latter was stronger. 2) Green innovation did not exert a mediating effect between green marketing and green behavioral intention. This indicates that the level of green innovation undertaken by spring hotels was not enough to cause a significant impact on consumers. From the macro perspective, we found that the relationships among green innovation, green image, green perceived value and green behavioral intention were moderated by destination trust. That is, consumers’ destination trust and ability to identify with green marketing affects consumer trust and positively impacts consumers’ green behavioral intention, which should be considered by hot spring hotel managers. The results of this paper serves as reference for both industry and academia.

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Huang, Yi-Ting, und 黃怡婷. „A Study of the Relationship among Service Innovation,Green Marketing and Consumer’s Perceived Value in the Hospitality Industry“. Thesis, 2013. http://ndltd.ncl.edu.tw/handle/85558429305985171585.

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碩士
國立中山大學
公共事務管理研究所
101
Hotels provide domestic and oversea tourists who have demands for lodging. To be different from other hotels, hotel’s managers have to change and innovate in service to attract consumers’ attention. However, hotel’s services not only on software but also on hardware will have impact on our environment due to lots of energy resources consumption and waste. For uprising environmental protection, some hotels begin to carry out the environmental management for green service, and transmit accommodation idea of environmental protection to consumers by green marketing. No matter innovation on service or green marketing, both of them affect consumer’s perceived values and lodging decisions. So this study takes service innovation, green marketing and consumer’s perceived value as estimated fundamentals. To analysis the influence of Service innovation, green marketing and consumers’ perceived values individually and collaboratively, this study has retrieved 360 effective questionnaires, and by using the convenience sampling method of non-random sample methodology, the result has shown significant positive correlation among service innovation, green marketing and customers’ perceived values. The results are found that consumers agree about the hotels’ service innovation and green marketing. They actually affect consumers’ perceived values. The interaction between innovative service and consumers and the influence between the concept of environmental protection and consumers are the greatest relation. If the hotel manager combines with service innovation and green marketing toward green innovation and environmental management, the hotel will have a good reputation and a positive effect on customers. The effect will change consumers’ original perceived values, and make them pay attention to environmental protection while they choose the hotel. Therefore, it will affect how other hotel’s managers and the government will spread the concept of green innovation and environmental management.

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Wan-chen, Sung, und 宋宛珍. „The Impact of Altruism on the Perceived Value and Purchase Intention for Green Appliance-Moderating Effects of Price Consciousness“. Thesis, 2011. http://ndltd.ncl.edu.tw/handle/66170399769706221524.

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碩士
國立屏東商業技術學院
行銷與流通管理系(所)
99
Global warming, energy crisis and climate change is happening around the world. People nowadays sense more about the importance of environmental protection and green appliances. This study examines the effects of consumers’ perceived value, altruism, price consciousness on their purchase intention of green appliance. While appliances are daily necessities, the more commonly they are used, the more efficient the energy saving and carbon reduction will be. This study uses convenient sample from customers over age of 18, and 226 of them are valid. Hypotheses of this study are examined by regression analysis. The results are as follows：（1）Altruism has positive effects on perceived value and purchase intension.（2）Price consciousness has no modeling variables towards perceived value and purchase intension.（3）The interaction effect between altruism and price consciousness has no obvious effects on perceived value and purchase intension.（4）Perceived value has positive effect on purchase intension.

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Chen, Wei-Jia, und 陳韋嘉. „The Impact of Green Consumption, Promotional Activities & Perceived Value on the Purchase Intention －A sample of Electric Motorcycles“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/r5a53f.

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碩士
朝陽科技大學
企業管理系
102
The technology advancement and excessively environmental development have resulted in global warming getting more serious; energy conservation and carbon reduction therefore have become a globally emphasized environmental issue. The motorcycle density in Taiwan is ranked on top of the world, causing serious air pollution. The use of alternative energy transportation therefore is a future trend. Based on the effects among green consumption perception, promotion activity, perceived value, and purchase intention, people possessing the driving license of light-duty or original heavy-duty motorcycles are studied. With convenience sampling, total 400 copies of questionnaires were distributed in May-June of 2014, and the 378 valid copies were retrieved, with the retrieval rate 98.5%. The sample data are proceeded Descriptive Statistics, Reliability Analysis, Validity Analysis, Factor Analysis, and Regression Analysis for testing the research hypotheses. The analyses show partially significantly positive effects of green consumption perception on perceived value, remarkably positive effects of promotion activity on perceived value, notably positive effects of green consumption perception on purchase intention, significantly positive effects of promotion activity on purchase intention, and partially remarkably positive effects of perceived value on purchase intention.

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LIN, HUI-CHING, und 林惠菁. „The Relationship between Customers’ Perceived Value and Green Consumer Behavior of Handmade Soap : Using Price Sensitivity as a Moderator“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/bf3e86.

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碩士
大葉大學
企業管理學系碩士班
106
Global awareness of environmental protection and green production have raised high attention, which encourages more and more companies investing in the green product market. This study focuses on examining the relationship between the customers’ perceived value and green consumer behavior of the handmade soap users, especially in its efforts on the moderating effects of price sensitivity. Taking the handmade soap consumers as the research sample, 330 questionnaires are distributed and 31 are invalid. A total of 299 valid questionnaires are obtained, and the effective rate is 91%. The statistical result indicates that the relationship between the customers’ perceived value and green consumer behavior of the handmade soap users is significantly positive. Furthermore, price sensitivity positively moderates the relationship between the customers’ perceived value and green consumer behavior, which implies that with high price sensitivity, the producers need to focus on increasing the customers’ perceived value to stimulate green consumer behavior of the handmade soap users.

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Dissertationen zum Thema „Green perceived value“

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