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Auswahl der wissenschaftlichen Literatur zum Thema „Green perceived value“
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Zeitschriftenartikel zum Thema "Green perceived value"
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Jiang, Yang, und Youngtae Kim. „Developing multi-dimensional green value“. International Journal of Contemporary Hospitality Management 27, Nr. 2 (16.03.2015): 308–34. http://dx.doi.org/10.1108/ijchm-08-2013-0383.
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Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society or the companies. However, these benefits may not be the ones that resonate best with its potential customers. Besides, given the characteristics of green products, it is also important to point out how customers perceive green-related costs. Design/methodology/approach – A pilot test was conducted in three universities and then an anonymous questionnaire was randomly administered to Korean passengers at the Incheon International Airport. Exploratory factor analysis and structural equation modeling were the primary methods of data analysis. Findings – Four dimensions for perceived green benefits and three dimensions for perceived green costs emerged: functional, emotional, social and epistemic benefits; and monetary, explicit and implicit costs. Environmental concern influenced perceived green benefits positively and perceived green costs negatively, while its relationship with purchase intention was insignificant. Perceived green benefits was not a significant predictor of purchase intention, but perceived green costs was, and it partially mediated the effect of environmental concern on purchase intention. Functional and emotional benefits as well as monetary and explicit costs were significantly associated with purchase intention. Research limitations/implications – This study has only investigated customer perceived value of a green hotel stay in the pre-purchase stage, and hotel brand level was not taken into consideration. Besides, convenience sampling of Korean respondents only may limit the generalizability of the research findings. Practical implications – Research findings help to explain the inconsistency between eco-friendly attitude and green purchase intentions. Managers may understand the importance of developing customers’ green awareness and how to market the green value to them. Originality/value – Few researches have focused on the role of customer perceived value in explaining true behavioral change of green hotel guests. The current study may be the first attempt to incorporate the social exchange theory into the conceptual model, and extend the knowledge of perceived value in this specific green context by not only emphasizing multi-dimensional perceived green benefits and perceived green costs but also incorporating a situational factor of environmental concern.
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Cahyanti, Ni Putu Isma, und Ni Wayan Ekawati. „GREEN TRUST MEMEDIASI GREEN PERCEIVED VALUE DAN GREEN PERCEIVED RISK TERHADAP GREEN REPURCHASE INTENTION“. E-Jurnal Manajemen Universitas Udayana 10, Nr. 12 (23.12.2021): 1325. http://dx.doi.org/10.24843/ejmunud.2021.v10.i12.p04.
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ABSTRACT
Global warming has become topic of discussion and has led business to implement green marketing. This study aims to analyze role of green trust in mediating green perceived value and green perceived risk towards green repurchase intention. The population are people who have bought and used Sensastia Botanicals products with 100 sample respondents through purposive sampling. Data collected using google form questionnaire and analyzed by path analysis. Results show green perceived value has positive and significant effect on green repurchase intention. Green perceived risk has negative and significant effect on green repurchase intention. Green perceived value has positive and significant effect on green trust. Green perceived risk has negative and significant effect on green trust. Green trust has positive and significant effect on green repurchase intention. Green perceived value and green perceived risk have significant effect on green repurchase intention of Sensatia Botanicals consumers in Denpasar, mediated by green trust.
Keywords: green marketing, green perceived value, green perceived risk, green trust, green repurchase intention
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Lisnaningrum, Destya, Sabihaini Sabihaini und Abdul Ghofar. „Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention“. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, Nr. 2 (20.09.2020): 62–74. http://dx.doi.org/10.14710/jspi.v19i2.62-74.
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This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.
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Meilisa, Meilisa. „Kontribusi Green Perceived Value, Green Perceived Risk, Green Trust, dan Green Awareness dalam Meningkatkan Green Phurchase Intention“. Jurnal Inspirasi Bisnis dan Manajemen 4, Nr. 1 (05.07.2020): 31. http://dx.doi.org/10.33603/jibm.v4i1.3354.
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Pradnyadewi, Ni Luh Putu Martha, und I. Gde Ketut Warmika. „PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE INTENTIONS“. E-Jurnal Manajemen Universitas Udayana 8, Nr. 5 (04.03.2019): 2753. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p06.
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This study aimed to determine the effect of perceived value to the green green trust and purchase intentions green, green influence trusts to purchase green green intentions and the role of trust mediating effect of perceived value of green against green product purchase intentions Tumbler Starbucks On the Go in Denpasar. The study was conducted on the product Tumbler Starbucks On The Go in Denpasar with the number of respondents was 100 respondents. The number of respondents was determined using purposive sampling method, which is the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis (path analysis) and Sobel test. The test results of green perceived value in a positive and significant effect on trust and green green product purchase intentions Tumbler Starbucks On The Go in Denpasar. Green trust is able to mediate the influence of green perceived values ??positively and significantly on green purchase intentions.
Keywords: green perceived value, green trust, green purchase intentions
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Cheung, Ronnie, Aris Y. C. Lam und Mei Mei Lau. „Drivers of green product adoption: the role of green perceived value, green trust and perceived quality“. Journal of Global Scholars of Marketing Science 25, Nr. 3 (15.06.2015): 232–45. http://dx.doi.org/10.1080/21639159.2015.1041781.
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Sudita, Ni Putu Candradita Revita, und Ni Wayan Ekawati. „PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST“. E-Jurnal Manajemen Universitas Udayana 7, Nr. 11 (30.07.2018): 5846. http://dx.doi.org/10.24843/ejmunud.2018.v07.i11.p02.
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Environmental issues have been increasingly recognized by the public with the rise of news about global warming. This encourages consumers to better appreciate environmentally friendly products. This study aims to explain the effect of green perceived value on green repurchase intention mediated by green trust products of The Body Shop in Denpasar city. The number of samples in this study were 120 respondents by using purposive sampling technique. The analysis technique used in this research is path analysis technique. Based on the analysis result, it was found that green perceived value had positive and significant effect on green repurchase intention. Green perceived value has a positive and significant effect on green trust. Green trusts have a positive and significant influence on green repurchase intention. Green trusts significantly mediate the effect of green perceived value on green repurchase intention. The Body Shop should be more intensive in providing information about the benefits derived from using the product and must further improve the quality and quality of the product.
Keywords: Green Marketing, green perceived value, green trust, green repurchase intention.
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Chen, Yu-Shan. „Towards green loyalty: driving from green perceived value, green satisfaction, and green trust“. Sustainable Development 21, Nr. 5 (03.11.2010): 294–308. http://dx.doi.org/10.1002/sd.500.
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Pratiwi, Ni Nyoman Nuristiana, und Ni Nyoman Kerti Yasa. „PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN KEPUASAN KONSUMEN TERHADAP GREEN REPURCHASE INTENTION“. E-Jurnal Manajemen Universitas Udayana 8, Nr. 12 (03.12.2019): 7281. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p19.
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Green repurchase intention is the tendency of consumers to repurchase the same environmentally friendly products in the future. The purpose of this study was to determine the effect of green perceived value, customer satisfaction, and green trust on the green repurchase intention. This research was conducted on Tupperware product customers in Denpasar. The sample used was 100 respondents, with purposive sampling method. Path analysis and sobel test were used. Based on the results of the analysis that green perceived value, customer satisfaction, and green trust have significant positive effect on green repurchase intention directly which the higher green perceived value, consumer satisfaction and green trust will increase green repurchase value on the product. Green perceived value and consumer satisfaction can indirectly affect green repurchase intention through green trust, means that the effect of green trust will be greater if followed by an increase in green perceived value and customer satisfaction.
Keywords: green perceived value, consumer satisfaction, green trust, green reuprchase intention
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Syarifuddin, Didin, und Doni Purnama Alamsyah. „Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement“. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 18, Nr. 2 (20.12.2017): 245. http://dx.doi.org/10.23917/jep.v18i2.5145.
Der volle Inhalt der QuelleDissertationen zum Thema "Green perceived value"
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Yuan, Ruizhi. „An empirical investigation of consumers' green purchase intentions : the roles of perceived green value and utilities of consumption“. Thesis, University of Nottingham, 2016. http://eprints.nottingham.ac.uk/36126/.
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The shift towards a green consumerism has been globally evident since the 1980s. Government, business and individuals have become increasingly aware of the concept of “green” to reduce the environmental footprint of goods and services. These movements have also spawned a dramatic increase in the number of researches into consumer’s green behaviours. Major advances in green consumption literature in the past years have been made with a focus on the following dimensions: personal beliefs (Kilbourne & Pickett, 2008); environmental knowledge (Chan, 2001); environmental attitudes (do Paco et al., 2013); environmental values (Koller et al., 2011); social influence and government policies (Ozaki, 2011) and a set of environmental barriers (Bray et al., 2011). Many of these prior studies have involved models derived from the field of psychology (Ozaki & Sevastyanova, 2011), sociology (Gadenne et al., 2011), and institutional change (Shove, 2010). Although prior studies have paid significant attention to the role of customer perceived value in marketing performance and customers’ purchase decision making process, empirical research on the concept of perceived green value (PGV) is scarce. The term is operated as a unidimensional construct in Chen & Chang (2012) and Haws et al.’ (2014) studies, which are only concerning about the environmental consciousness aspect. However, these findings are limited by not explicitly capturing various motivations for the concept. Therefore, the first objective of this research is to corroborate and further advance the construct of PGV developed by Chen & Chang (2012) and Haws et al (2014) in the green marketing literature. Specifically, it conceptualises the construct as a second-order construct that is created from five reflective first-order constructs: ecological, functional, symbolic, experiential and epistemic values. Second, past literature fails to examine the factors needed to reflect explicitly the value-costs attributes of customers’ purchase behaviours towards green products. To date, there has been limited research into comprehensively understanding customers’ perceptions and the decision making process towards the value vs. monetary cost comparison of green products. Therefore, aiming to supplement existing knowledge on green consumption behaviour, this research adapts the consumption value theory and utility theory framework in the context of green consumption. The Utility Theory provides the conceptual underpinning of this issue by asserting that consumers’ perceived utility of buying a product is derived from the difference between the values of a product (acquisition utility) and the price paid (transaction utility) in a purchase (Thaler, 1985). The second objective of this research is to provide an overview of the interacting effects of PGV with acquisition and transaction utility perceptions on green purchase intention. Third, despite their ethical perceptions, it is often the case that greenly minded consumers rarely purchase green products. This gap is important, yet poorly understood by researchers (Carrington et al., 2010). To bridge this gap, this research further adds support to extant research by showing that the impact of the utilities of consumption on green products purchase intention depends on different types of customers. We introduce three moderating factors: customer innovativeness, customer knowledge and price sensitivity, to further identify the utility-intention gap. Given the weak utility-intention relationships found in many prior studies (e.g. Apaolaza-Audrain et al., 2012), an improved way of assessing the factors through which different customers may weight on purchase intention are warranted. This doctoral research uses the mixed research method. In the first study, this doctoral research integrates the literature on scales of consumption value and ecological value (e.g. Keller et al., 2011; Chen and Chang, 2012) in a green consumption context. The PGV measures were then refined and confirmed through unstructured interviews with people capable of understanding green products. Then a questionnaire is distributed to the customers (n=296) in an online database. The second study adopts the survey strategy and aims to test the whole research model (n=437). The confirmatory factor analysis and validity analysis suggest that the PGV has a high order factor and it has five dimensions: ecological, functional, symbolic, experiential, and epistemic. The Structural Equation Modelling results highlight the importance of PGV having a strong effect on customer’s green product purchase intention. Moreover, it found that the link between PGV and purchase intention is mediated by the acquisition and transaction utilities. The results also suggest that the moderating roles of customer innovativeness and environmental concern in the acquisition utility-purchase intention relationship are proven to be significant, while price sensitivity also has a negative moderating effect on the transaction utility-purchase intention relationship. This research extends the existing green consumption research by first testing a practical five-dimensional scale of perceived green value. The reliabilities, factor analysis and validity tests confirm the multidimensional construct of PGV scale and its five dimensions demonstrate that consumers assess green products, not just in functional terms of expected performance, but also in terms of individuals’ concern to the environment (ecological value), self-expressive benefits of what the green product communicates to others (symbolic value), the enjoyment derived from the green product (experiential value), and interest in green products (epistemic value). Moreover, this research adapts utility theory to build up the conceptual model and adopts the economic view to investigate the mediating roles of acquisition utility and transaction utility in the value-intention relationship. In addition, this doctoral research provides empirical support for the utility-intention gap. The inclusiveness of the moderating effects of individual factors on the utility-intention link calls for the development of better framework to trace the paths involved. This research fills this gap by considering customer innovativeness, environmental concern and price sensitivity to clarify the moderating effects on the probability of customer’s green product purchase intention.
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Monti, Alessandra. „The use and perceived value of green spaces : a comparison of two Vancouver parks“. Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/64158.
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Increasing urbanization has determined a progressive detachment of people from a daily contact with nature, causing a series of public health and social concerns. Nonetheless, various studies recognized that green spaces in urban contexts play an important role in providing a series of benefits to the surrounding communities. Typically, benefits of urban nature have been studied from an anthropocentric perspective. Conversely, this thesis adopts a ‘regenerative approach’, which recognizes that humans and nature are part of the same living system and therefore they both contribute to the health of the system. Accordingly, a classification of benefits was proposed, which distinguishes between social benefits (or benefits to humans) and environmental benefits (or benefits to nature).
Whilst social and environmental benefits of green spaces are numerous, review of the evidence demonstrates that different groups of people perceive and use green spaces differently, depending on a series of personal characteristics (such as age group, cultural background, everyday exposure to ‘nearby nature’, different images and values of nature, life experiences), physical characteristics (such as quality, quantity and proximity of green spaces, presence and maintenance of park features, support for certain activities) and on the type of exposure (intensity, frequency and duration of the experience).
Through the analysis – conducted through observations and questionnaires – and comparison of two case studies in Vancouver, patterns of use and perceived value of urban parks were investigated. In particular, two indicators were examined: ‘social interactions’ and ‘perceived nature’. Results suggest that the intensity of the experience that urban parks provide – determined by the presence of certain park and natural features and by the opportunity of performing certain activities – positively affects their use and perceived value. In particular, social interactions were promoted by the presence of playgrounds and grass, while perception of nature was enhanced by the presence of street trees in the neighbourhood and by the exposure to a variety of natural elements within the park.
This suggests that perception of social and environmental benefits of urban nature may be enhanced by green space policies providing certain park and natural features at the park and neighbourhood scale.Applied Science, Faculty of
Architecture and Landscape Architecture (SALA), School of
Graduate
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Ogbeide, Efe. „Sociotope map : Mapping perceived green area values fromadolescents’ perspective in Lempäälämunicipality in Western Finland“. Thesis, Stockholms universitet, Institutionen för naturgeografi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-114086.
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Urbanization in all over the world has created pressure on the remaining open space, especially green areas,in the cities. Hence, the importance of green areas has become more relevant. It has been acknowledged thatthey are economically valuable as they promote the identity of cities and stimulate for example tourism.They also have a major impact on both physical and mental health and preserve ecological balance.However, knowledge on their social values to users has not been explored that much. Young architectAlexander Ståhle has developed a concept of sociotope that explores green space social values from the userperspective and therefore gives deeper understanding on how people perceive their environment. Sociotopemapping in turn is a way to present sociotopes on an easily understandable form; map. Recent research ongreen areas social values has found indication of different background variables such as age, socio-economicstatus, culture, effect on how people value green spaces. Hence, this case study was an attempt to gain moreknowledge of sociotopes in a Finnish municipality of Lempäälä from the adolescents’ perspective. Theresults showed that adolescents appreciated social values and used green areas arenas for social interaction.
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Jinting, Li, Han Jie und Qiu Zhaofeng. „An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market“. Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52815.
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Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. Results: Our analysis shows that greenwashing has indirectly positively correlated with green purchase intention; green attitude and green perceived value play an intermediary role between greenwashing and green purchase intention. Conclusion: This study concluded that in the Chinese electrical appliance market, greenwashing has positively affected green attitudes and green perceived value, then green attitudes and green perceived value positively affected green purchase intention, and green attitudes positively affected green perceived value. Structure: In this study, after the introduction, the model and related proprietary definitions involved in the research are explained, and hypotheses are proposed. Next are the research methods and research results, and then the discussion of the research results. Finally, the possible directions of future research are discussed.
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Jerí, Pareja Ariana, und Roy Alejandra Quiñones. „Valor percibido, riesgo verde y confianza verde en relación a la intención de compra de productos green“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655196.
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El presente proyecto de investigación está enfocado en medir cómo las variables de: valor percibido verde, riesgo verde, confianza verde y satisfacción verde afectan la intención de compra verde del consumidor o comprador final. El objetivo es analizar las variables green trust, perceived green value y green risk, para ver cómo afectan la intención de compra, analizar grupos que consumen productos "green" en supermercados o grupos que buscan productos green en tiendas naturales, la categoría que queremos analizar es higiene personal, ya que existen ambos en los dos tipos de tienda. Esto con el fin de conocer los motivos de intención de compra del consumidor. Hemos decidido realizar esta investigación con jóvenes y adultos entre 18 y 35 años que sigan un estilo de vida saludable y les guste estar informados sobre todas las acciones que hacen las marcas respecto al medio ambiente.The following paper is focused on measuring how the variables of: green perceived value, green risk, green trust and green satisfaction affect the consumer's or final buyer's purchase intention. The objective is to analyze the variables green trust, perceived green value and green risk, to see how to verify purchase intention, analyze groups that consume "green" products in supermarkets or groups that look for green products in natural stores, the category we want to analyze it is personal hygiene, since there are both in the two types of store. In order to know the reasons for the consumer's purchase intention. We have decided to carry out this research with young people between 18 and 35 years old who follow a healthy lifestyle and like to be informed about all the actions that brands do with respect to the environment.
Trabajo de investigación
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Chang, Pao-Wen, und 張寶文. „Green Marketing, Green Product’s Perceived Value, and Purchase Intention“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/85405169216065349587.
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碩士中國文化大學
企業實務管理數位學習碩士在職專班
100
This study is researching customers＇awareness regarding “ Green marketing ＂,“ Green product's perceived value ＂ (Function value, Emotional value and social value), and “ Purchase intention”. This research was based on convenience sampling and the secret sampling questionnaire was conducted to obtain the real thinking of customers purchase behaviors. Two hundred and thirty questionnaires were distributed and got two hundred and eighteen subjects participated in this study; the return rate is 95%. Fifty three copies were ineffectual after filtering, only two hundred and twenty four copies can be analyzed in this studying which is 88% highly response rate. Result of the study that show Green marketing and purchase intention positively impact and the perceived value of green products in and positively affect mediated the relationship between green marketing and purchase intention. Keywords: Green marketing, product's perceived value, Purchase intention.
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Chou, Ting-Yi, und 周廷奕. „Purchase intention in green shipping service－The effects of green perceived value, green perceived risk and green trust“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59nn86.
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碩士國立臺灣海洋大學
航運管理學系
105
The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research framework can be divided into four variables, namely green perceived value, green perceived risk, green trust and green purchase intention, thereby integrating model to explore the willingness to buy green shipping strengthenly. And the use of structural equation model to test hypotheses, investigate the effect of its management. The empirical results show that the green perceived value have a positive impact on green trust and green purchase inention,and green perceived risk have negative impact on both them. In addition, the study showed that green perceived value and perceived risk will be through by green trust influence purchase intention. Therefore, investments in green shipping to increase the perceived value of green, green and reduce the perceived risk will help improve green trust and green purchase intention. To strengthen green purchase intentions,this study summarizes the green marketing and green procurement as one of the framework. While past studies highlighted issues related topurchase intention, but they did not discuss the management of the green shipping. Therefore, the study try to developed green shipping framework in this paper to fill research gaps.
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Chia, Pei-Hsuan, und 賈佩璇. „Assessing the Relationship between Green WON and Green Purchase Intention: Mediation Effects of Green Perceived Value and Green Perceived Risk“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q2v5pc.
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碩士淡江大學
國際企業學系碩士班
103
Unlike pervious research on green marketing-related issues, mostly confined to discuss purchasing intention and image on green product, without integrating green perceived value and green perceived risk on antecedent. This research discusses through mediation effects of green perceived value and green perceived risk whether influence consumer ''s on green purchase intention in the context of green word of mouth. The research method uses random sampling study designed to question our participant, total of 577 were given and 439 surveys were returned (76.1%). This research data collection is based on the implementation of descriptive statistics, Pearson’s correlation, SEM model by SPSS statistical package to discuss in-depth analysis. This research, demonstrated by the data, suggests the following: The SEM analysis found that expect for green word of mouth does not directly affect green perceived risk, the rest of the path-relation have been supported. Including: 1. Green word of mouth has positive influence on green perceived value; 2. Green word of mouth has positive influence on green purchase intention; 3. Green perceived value has positive influence on green purchase intention; 4. Green perceived risk has negative influence on green purchase intention.
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Chuang, Tsung-Po, und 莊琮博. „The negative impact of Green Perceived Confusion on Green Satisfaction: The Mediation Effect of Green Brand Associations and Green Perceived Value“. Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2942k7.
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碩士國立臺北大學
企業管理學系碩士在職專班
106
Since the 18th century of the industrial revolution, the global environmental problems are getting worse due to resources of earth are overused and the environment has been destroyed. . Therefore, in recent years, more and more attention has been paid on the environmental protection issues. Many countries are promoting and encouraging their enterprises toward to sustainable development of the environment, including manufacturing green products to reduce the impact on the environment. However, when consumers buy green products, they may not be able to correctly identify the characteristics of eco-friendly of products because of their similarities, vagueness or too much information and selectivity which leads green perceived confusion. Therefore, this study explores the correlation between the four aspects of green perceived confusion, green brand association, green perceived value and green satisfaction in order to understand the impact of green perceived confusion on green satisfaction and based on the evidence of green brand associations and green perceived value as the mediating effect. In this study, a random questionnaire was issued to consumers who have ever bought green products as respondents. A total of 580 questionnaires were sent out, 365 questionnaires were effectively collected, the recovery rate was 63%. Factor analysis and path analysis were used by regression analysis. The analysis results show that: (1) Green perceived confusion has a significant negative impact on green brand associations. (2) Green perceived confusion has a significant negative impact on green perceived value. (3) Green perceived confusion has no significant negative impact on green satisfaction. (4) Green brand associations has a significant positive impact on green satisfaction. (5) The green perceived value has a significant positive impact on green satisfaction. Finally, this study verifies that green brand associations and green perceived values are the mediating effect impact for green perceived confusion on green satisfaction.
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Marques, Mariana Vasconcelos Taxa Tenreiro. „The effects of green perceived value and altruism on green consumption – A study on generations“. Master's thesis, 2021. http://hdl.handle.net/10362/129292.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceGuaranteeing the future of the planet becomes ever more urgent as population increases and resources become scarce. Moving towards green consumption habits proposes one of the solutions, thus, understanding its drivers is crucial. The present research assesses the effects of green perceived value and altruism types on sustainable buying intentions, behaviour and willingness to pay and investigates differences between generations: Baby Boomers, Generation X and Millennials and Centennials. Findings suggest altruism, namely pure altruism, to be the main driver for sustainable buying intentions and behaviour and reveals that the generations furthest apart (Baby Boomers and Millennials and Centennials) present the main difference against Generation X.
Bücher zum Thema "Green perceived value"
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Luraghi, Nino. The Discourse of Tyranny and the Greek Roots of the Bad King. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199394852.003.0002.
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This chapter provides a systematic discussion of the essential attributes of the tyrant in ancient Greece, whence both the term and the concept spread throughout the West. Seen against the background of Greek cultural and moral values, the tyrant emerges as a radically marginal character, a violator of the accepted norms of sociability, a monstrous aberration. Thus, tyranny was perceived and depicted not as a bad political alternative but as a primordial sort of evil: a taboo that cannot be rationalized. Yet, the discourse of tyranny, this chapter argues, underpinned the whole concept of monarchy in Greek culture, to the point that the typical virtues of the ideal ruler were nothing more than a reversal of the negative traits of the tyrant.
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Shavit, Yaacov. Athens in Jerusalem. Übersetzt von Chaya Naor und Niki Werner. Liverpool University Press, 1997. http://dx.doi.org/10.3828/liverpool/9781874774259.001.0001.
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According to this book, the Hellenistic tradition played a role as a model for Jewish modernisers to draw upon as they perceived a lack in Jewish culture. The book claims that Greek and Hellenistic concepts are now internalised by the Jewish people. The book begins with the question of a dichotomy between Athens and Jerusalem and approaches the issue by considering how Athens, with its associations of classical antiquity and Hellenism, might have any impact on modern Jewish culture. The book considers what makes Hellenism and Hebraism conceptual twins. Further, it seeks to address why it was also necessary to place the Greek ideal in opposition to Hebraism (Judaism). In conclusion, the book explores the complex reality of the modern Jerusalem as it has been irrevocably influenced by Athens. It considers that, given Athens and Jerusalem are two antipodal entities, can these hostile and contradicting spiritual and cultural entities exist together? It reveals that modern Judaism, namely secular Judaism, inspired by Athens and shaped by the heritage of classical antiquity (and Western values), is a different type of Judaism from the Judaism of previous generations; therefore, the conflict between Athens and Jerusalem in Jerusalem was and is inevitable. This conflict is the core of the struggle over the identity and content of modern Judaism in Palestine.
Buchteile zum Thema "Green perceived value"
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Li, Jian-xin, Dan Liu und Li Liu. „The Effect of Environmental Awareness on Consumers’ Green Purchasing: Mediating Role of Green Perceived Value“. In The 19th International Conference on Industrial Engineering and Engineering Management, 767–76. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37270-4_72.
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Tsogas, Markos, und Marina Kyriakou. „Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits, and Barriers“. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 585–94. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_158.
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Bullock, Graham. „Valuing Green: The Content of the Information“. In Green Grades. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036429.003.0002.
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Chapter 2 introduces and explores questions about the content of information-based strategies with a motivating example focused on food choices. What values are embedded in programs that evaluate food products and companies, such as USDA Organic, Food Alliance, and Fair Trade? Different conceptions of value and values, are used to analyze the content of these and other similar initiatives. These concepts help reveal the many factors that determine whether different audiences will respond to environmental certifications and ratings, from the nature of the information provided to the personal preferences of individuals and their exposure to different forms of marketing and education. The chapter asserts that values are essential to understanding the perceived relevance of different forms of information content, and presents a range of data and theories about the relationships between values and different product categories, geographic scales, types of goods, and parts of the value chain. It concludes with a discussion of the most promising and problematic practices for increasing the perceived relevance and importance of the content of information-based strategies.
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Yusiana, R., und A. Widodo. „Drivers of growing green purchase behavior: Role of green perceived value and green trust“. In Advances in Business, Management and Entrepreneurship, 143–46. CRC Press, 2020. http://dx.doi.org/10.1201/9781003131465-30.
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Hamid, R., S. A. Jamal, N. Sumarjan und M. H. A. Ong. „Perceived value antecedents and guest satisfaction in Malaysian green hotels“. In Heritage, Culture and Society, 595–99. CRC Press, 2016. http://dx.doi.org/10.1201/9781315386980-105.
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Fiorino, Daniel J. „Green Economy: Reframing Ecology, Economics, and Equity“. In Conceptual Innovation in Environmental Policy. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036580.003.0012.
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The real and perceived conflicts among economic growth and ecological protection define one of the central tensions in environmental policy. The premise of the concept of a green economy is that it is possible at some level to transform this assumed, traditional zero-sum into a positive relationship. Although its intellectual origins may be traced to the fields of ecological economics, business greening, and ecological modernization, the green economy concept gained particular visibility in the wake of the 2009 financial crisis. This chapter argues that the green economy concept may be influential both in policy framing and as a framework for guiding and carrying out economic and political change. Three modifications in treatments of the concept would make it more acceptable and relevant for future policy debates: rethinking the purpose of growth as well as how it is achieved; shedding more light on economic inequality and its ecological consequences; and emphasizing the intrinsic as well as the utilitarian value of ecological assets and services.
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Senapati, Sibananda, und Vijaya Gupta. „Vulnerability to Climate Change“. In Advances in Environmental Engineering and Green Technologies, 82–104. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8814-8.ch005.
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This paper is based on a detail review of literature available in the area of climate change, vulnerability and impact assessment. Methodological issues pertaining to vulnerability like; development of vulnerability indicators, process of indicator selection etc are the main focus in this paper. As discussed indicators are more acceptable, easy to understand and help in comparing across regions. However, indicators also possess a number of limitations. There are issues in selecting indicators and how to aggregate their values. The current study tries to overcome those issues through a primary study. The study region is Mumbai, India and ‘Koli' fishing communities reside in the city. The socio-economic implications of climate change and vulnerability of communities depending on fishery are estimated by developing vulnerability indicators using Sustainable Livelihood Approach (SLA), and Analytic Hierarchy Process (AHP). Further experts opinions are considered while selecting indicators. Vulnerability indicators are derived from literature and validated through experts' opinion. Experts are chosen from higher learning institutes in the city. In the climate change literature vulnerability mainly divided into exposure, sensitivity and adaptive capacity. The indicators of sensitivity and exposure under vulnerability are combined here and categorized into two: livelihood and perceived changes. Similarly the indicators of adaptive capacity are of five categories comprising human, physical, financial, social and government policy related indicators. Thus a total 30 indicators are selected. Among five fishing villages surveyed, fishermen from Madh and Worli are found more vulnerable because of their high sensitivity and low adaptive capacity. The derived vulnerability scores are further compared and analyzed against the scores derived from experts. The overall result shows the experts value of indicators are similar with the indicator score derived in the study using simple aggregate method. This study further provides policy implications for reducing vulnerability of fishing villages.
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Akarsu, Gülsüm, und Fanny Saruchera. „The Tourism Sector's Impact on Carbon Emissions“. In Advanced Perspectives on Global Industry Transitions and Business Opportunities, 40–66. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4303-0.ch003.
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The tourism sector is generally perceived as a green industry because of its seemingly clean value chain activities. However, despite these perceptions, there have been doubts regarding the environmental impacts of tourism. Past studies have considered these environmental effects due to increasing concerns about global warming and climate change. This chapter attempts to analyze the effects of tourism value chain activities on carbon emissions in the context of the environmental Kuznets curve for G20 countries using a ten-year dataset. The results confirmed the environmental Kuznets curve hypothesis. The findings indicate that, despite increases in energy use and investment inflow, tourism activities decrease carbon emissions. The study concluded that tourism sector activities, foreign trade, and labor force participation all have statistically significant favorable effects on carbon emissions. Given the growing global transitions within the sector, the study reckons the sector's need to focus on sustainable tourism as a development and improvement strategy.
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Kumar, Sushant, und Naman Sreen. „Role of Internal and External Values on Green Purchase“. In Green Marketing as a Positive Driver Toward Business Sustainability, 158–85. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9558-8.ch007.
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In recent years, consumers' interest has grown for environmental issues and responsible consumption. With the widespread familiarity with sustainable development goals, consumers are making environmentally friendly decisions in their daily consumption practices. The study focuses on the role of internal and external values in building favorable attitude towards green purchase. Two separate studies were conducted on Indian population. The first study examines the impact of internal values on green purchase intention whereas the second study examines the impact of external values on green purchase intention. Study 1 investigates the role of culture on forming attitude that leads towards green purchase intention with mediating variables: attitude, subjective norms, and perceived behavioral control. Study 2 investigates the impact of formal norms on green purchase intention through internal cognition variables which are knowledge, perceived expected outcomes, self-efficacy, and attitude. Findings indicate that internal and external values impact the green behavior.
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Esfahani, Mohammad Dalvi, Mehrbakhsh Nilashi, Azizah Abdul Rahman, Amir Hossein Ghapanchi und Nor Hidayati Zakaria. „Psychological Factors Influencing the Managers' Intention to Adopt Green IS“. In Green Business, 1386–419. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7915-1.ch068.
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This paper proposes a comprehensive framework of the individual factors that influence organizational decision-makers to adopt Green information systems (IS), based on a review of psychological theories and empirical studies on Green IS and technology adoption. The objectives of this paper are, firstly, to explain that the adoption of Green IS by managers is directly influenced by their intention, which is assumed to be influenced by their attitude towards Green IS, subjective norms, perceived behavioral control and personal norms. In the framework, attitude towards Green IS is influenced by managers' positive and negative affect in response to Green IS. The findings of this study show that subjective norms are reflected from three sources containing primary, secondary and work referents. Perceived behavioral control includes self-efficacy, monetary cost–benefit assessment and the ethical climate of the organization. Personal norms are influenced by awareness of consequences, ascription of responsibilities and personal values including self-transcendence and self-enhancement. Secondly, the paper aims to assess the importance of the individual factors that influence the organizational decision-makers to adopt Green IS. Accordingly, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is applied to rank the importance of the factors incorporated in the proposed framework. The data for this study is collected by conducting an online survey through a structured questionnaire-based instrument comprising 5-point Likert-type scales. The findings of this study contribute to the Green IS literature by improving the decision-making process in IS adoption for the purpose of environmental sustainability enhancement. It is hoped that the proposed model would help to clarify the relative importance of the psychological and socio-demographic factors influencing the adoption of Green IS by organizational decision-makers.
Konferenzberichte zum Thema "Green perceived value"
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Lam, Aris Y. C., Mei Mei Lau und Ronnie Cheung. „DRIVERS OF GREEN PRODUCTADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY“. In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.08.03.
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Lutfie, Harrie, und Dandy Marcelino. „Consumer Trust to Buy Green Product: Investigation of Green Perceived Value with Green Satisfaction Mediation“. In 2020 8th International Conference on Cyber and IT Service Management (CITSM). IEEE, 2020. http://dx.doi.org/10.1109/citsm50537.2020.9268826.
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Yusiana, Rennyta, und Arry Widodo. „The Influence of Green Marketing on Perceived Value of Pertamax Purchasing Decision“. In 2016 Global Conference on Business, Management and Entrepreneurship. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/gcbme-16.2016.33.
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Yunxin Fu und Bing Hu. „The effects of low-carbon consumption on consumer perceived value in green hotels“. In 2011 International Conference on Business Management and Electronic Information (BMEI). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5916944.
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Hu, Bing, Yunxin Fu und Ye Wang. „An Empirical Study on the Dimensions of Consumer Perceived Value in Green Hotels“. In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998754.
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Lee, Ji Young, und Ki Ho Park. „Because It Is Green or Beautiful? Consumer’s Perceived Value of a Unique Type of Sustainable Packaging, Store Evaluation, and Store Patronage Intentions“. In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12190.
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Qiu, Waishan, Xiaokai Huang, Xiaojiang Li, Wenjing Li und Ziye Zhang. „Investigating the impacts of street environment on pre-owned housing price in Shanghai using street-level images“. In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11410.
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Studies considering street environment quality’s impact on housing value were limited to top-down variables such as the green ratio measured from satellite maps. In contrast, this study quantified street views’ impacts on the value of second-hand commodity residential properties in Shanghai based on analysis of street view imagery. (1) It applied computer vision to objectively measure street features from largely accessible street view imagery. (2) Based on the classical urban design measures frameworks, it applied machine learning to evaluate human perceived street quality as street scores systematically, in contrast to the common practice of doing so in a more intuition-based fashion. (3) It further identified important indicators from both human-centered street scores as well as the more objective street feature measures with positive or adverse effects on property values based on a hedonic modeling method. The estimation suggested both street scores and features are significant and non-negligible. For the perceived street scores (from 0-10 scale), neighborhoods with a unit increase in their “enclosure” or “safety” score enjoy price premium of 0.3% to 0.6%. Meanwhile, streets with 10% greater tree canopy exposure are attributable to a 0.2% increase in the property value. This study enriched our current understanding at a micro level of the factors that impact property values from the perspective of the built environment. It introduced human-centered perception of street scores and objective measures of street features as spatial variables into the analysis of neighborhood attribute vectors.
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Kovačić, Mirjana, Srđan Krčević und Emil Burić. „Towards the Circular Economy in Croatia - the Perspective of EU Green Deal on Regional Level“. In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.32.
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Since the European Commission launched the Circular Economy Package in December 2015 named “Closing the loop: EU Action Plan for the Circular Economy”, many changes are expected both in European Union economy as well as in the Member States’ national economies. Due to new Package, a transposition of legislation is required as well as adjusting the business climate and citizens’ habits in order to fully implement the Package and experience the benefits of Circular Economy in Europe. The transition to a new economy pattern Commission perceived as essential due to new economic, global and environmental challenges. Assessing the waste management, the data showed that some member states already recycle almost 80 % of waste, while others are far away from achieving the Europe 2020 Strategy goals, including Croatia. The Circular Economy Package is nowadays part of EU Green Deal, one of the highest ranked strategic documents, which emphasizes the need for efficient use of resources by transition to the clean circular economy approach as well as to renew the biodiversity and to decrease the pollution. The authors analyse legislative framework and trends in green economy, with special attention on Croatia, and Primorje-Gorski Kotar county. This paper emphasizes the significance of the Circular Economy and its benefits and present the policy implementation capacities on the national and regional level to implement the circular approach to economic process.
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Sztubecka, Małgorzata, Maria Mrówczyńska, Anna Bazan-Krzywoszańska und Marta Skiba. „Sound influence on spa park perception in feelings of visitors“. In Environmental Engineering. VGTU Technika, 2017. http://dx.doi.org/10.3846/enviro.2017.006.
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Noise can have many harmful effects on the recipients, however people exposed to noise on a long-term and regular basis can get used to it, even if the permissible levels are exceeded. In cities, green areas and park systems are provided to create a climate for rest and relaxation. Spa parks are a special kind of such park systems, which – in addition to the above-mentioned features – support therapies offered by spa facilities located there. On the one hand, patients and visitors appreciate various social and entertainment events held there, but – on the other – a multitude of sounds associated with them may reduce the comfort of their stay. The aim of this paper is to analyse the relationship between the results of noise measurements and the human perception of noise within the impact zone. The examined area is a spa park in the health resort district of Inowrocław, where seasonal measurements (taken in summer and winter) provided a basis for the determination of the connection between the measured values of equivalent sound level and the noise level perceived by surveyed people. A statistical analysis was performed to take into account the correlation between the obtained measurement results and the human perception of noise. It shows some differences in the perception of heard sounds. The results allow an evaluation of the soundscape of the analysed area.
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Miralles, Josep Lluís. „Dysfunctions in the territorial form: the case of Valencia.“ In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5718.
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It is possible to associate the idea of territorial harmony with the idea of territorial function. The perception of a territory with distributed uses that allow the observer to identify its functions and a landscape, urban and territorial, appropriate to the uses, generates a sense of harmony or order of “things”, uses, in the territory. To the contrary, when, for example, people observe a natural space or resource as agricultural lands, where other external uses are located, such as industrial installations or transport infrastructures, the observer perceives a disorderly, degraded and dysfunctional landscape. This idea can serve as a basis to analyze the territorial forms. This article aims to analyze the territorial dysfunctions that have occurred in the process of transformation of the metropolitan area of Valencia and propose actions to manage the territory to sustainability. In metropolitan areas, such as the case of Valencia, there are usually spaces of great environmental value that give an environmental service as an ecological pantry for the population. However, in recent times, many of these spaces have undergone processes of urban sprawl that have produced a collapse of territorial harmony. In addition, mature metropolitan areas have low or no population growth while the artificial territory continues to increase. It is necessary to promote positive initiatives to identify and manage the green infrastructure. This implies a structural review of territorial management processes to achieve sustainability.