Auswahl der wissenschaftlichen Literatur zum Thema „Five-stage consumer decision-making process“

Geben Sie eine Quelle nach APA, MLA, Chicago, Harvard und anderen Zitierweisen an

Wählen Sie eine Art der Quelle aus:

Machen Sie sich mit den Listen der aktuellen Artikel, Bücher, Dissertationen, Berichten und anderer wissenschaftlichen Quellen zum Thema "Five-stage consumer decision-making process" bekannt.

Neben jedem Werk im Literaturverzeichnis ist die Option "Zur Bibliographie hinzufügen" verfügbar. Nutzen Sie sie, wird Ihre bibliographische Angabe des gewählten Werkes nach der nötigen Zitierweise (APA, MLA, Harvard, Chicago, Vancouver usw.) automatisch gestaltet.

Sie können auch den vollen Text der wissenschaftlichen Publikation im PDF-Format herunterladen und eine Online-Annotation der Arbeit lesen, wenn die relevanten Parameter in den Metadaten verfügbar sind.

Zeitschriftenartikel zum Thema "Five-stage consumer decision-making process"

1

Kanagal, Nagasimha Balakrishna. „An Extended Model of Behavioural Process in Consumer Decision Making“. International Journal of Marketing Studies 8, Nr. 4 (27.07.2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.

Der volle Inhalt der Quelle
Annotation:
<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>
APA, Harvard, Vancouver, ISO und andere Zitierweisen
2

Ver Donck, Niki, Geert Vander Stichele und Isabelle Huys. „Improving Patient Preference Elicitation by Applying Concepts From the Consumer Research Field: Narrative Literature Review“. Interactive Journal of Medical Research 9, Nr. 1 (31.03.2020): e13684. http://dx.doi.org/10.2196/13684.

Der volle Inhalt der Quelle
Annotation:
Background Although preference research finds its origins in consumer research, preference elicitation methods have increasingly attracted attention in different decision-making contexts in health care. Simulating real-life decision making is believed to be important during consumer preference elicitation. Objective The aims of this study were to compare the process of decision making between patients and consumers and to identify methods from the consumer research field that could be applied in patient preference elicitation. Methods A narrative literature review was performed to identify preference elicitation concepts from a consumer context that could offer improvements in health care. Results The process of decision making between patients and consumers was highly comparable. The following five concepts from the consumer research field that could effectively simulate a real-life decision-making process for applications in health care were identified: simulating alternatives, self-reflection, feedback-driven exploration, separated (adaptive) dual response, and arranging profiles in blocks. Conclusions Owing to similarities in the decision-making process, patients could be considered as a subgroup of consumers, suggesting that preference elicitation concepts from the consumer field may be relevant in health care. Five concepts that help to simulate real-life decision making have the potential to improve patient preference elicitation. However, the extent to which real decision-making contexts can be mimicked in health care remains unknown.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
3

Shumei, Anna. „CONSUMER CHOICE BEHAVIORAL ASPECTS IN CONDITIONS OF UNCERTAINTY“. Scientific Notes of Ostroh Academy National University, "Economics" Series 1, Nr. 18(46) (24.09.2020): 4–9. http://dx.doi.org/10.25264/2311-5149-2020-18(46)-4-9.

Der volle Inhalt der Quelle
Annotation:
We studied the category of «uncertainty» in the context of consumer choice of individual. It was determined that that the quality and quantity of information that consumers received and processed during decision-making played the most important role, affecting the degree of uncertainty. At the same time the quality of information plays a more important role than the quantity of information. We analyzed every stage of the individual decisions making process on the acquisition of goods and the role of uncertainty on each stage. We considered the decision-making process in conditions of uncertainty in everyday (routine) and special purchases, separated all stages of these types of purchases and defined values ​​of uncertainty influence on all types of purchases. It was determined that an individual can get into conditions of uncertainty in two types of purchases: everyday purchase, when the decision is used quickly, automatically and uncontrollably, and special (not everyday purchases), when the individual uses specific processes to make a decision, which requires additional attention and effort. Practical situations when the consumer can get into conditions of uncertainty were considered. We analyzed alternative variants of using the consumer choice and investigated the continuum of consumer behavior. We determined the conditions, when consumer behavior could correspond to «routine behavior», «limited problem solving» or « problem solving» in the continuum of consumer behavior. The modern six-stage model of the decision-making process сщтішіеі the quality of character for environmentally conscious consumers and the impact of uncertainty at each stage of decision-making in these models, especially at the stage of use and utilization, were analyzed. We identified that the study of the degree of uncertainty about the final result of decision-making is an unsolved problem in modern science and outlined the prospects of the behavioral aspects of consumer choice study in conditions of uncertainty.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
4

Loper, Taran, und Victoria L. Cri enden. „Energy Security: Shaping the Consumer Decision Making Process in Emerging Economies“. Organizations and Markets in Emerging Economies 8, Nr. 1 (31.05.2017): 8–32. http://dx.doi.org/10.15388/omee.2017.8.1.14194.

Der volle Inhalt der Quelle
Annotation:
Energy security is a universal concern among all countries, with all nations struggling for a sustainable solution. Solar technologies are a particularly beneficial utility for emerging economies due to both geography and affordability. Solar Photovoltaics (PV) is one of the highest potential growth markets in emerging economies due to the ability for small-scale systems to be placed on residential rooftops. Distribution of PV to individual homeowners is a new buying and selling process for what has traditionally been a business-to-business marketplace. Because the consumer market is at an infant stage in emerging economies, the messages that PV companies send to consumers will ultimately shape consumer perception about renewable energy. Through content analysis of websites from 12 companies in two of the BRICS markets, this research explores the similarities and differences with regard to consumer-facing messages among companies of various sizes in the two markets.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
5

Rodrigues, Paula, und Ana Pinto Borges. „Corporate social responsibility and its impact in consumer decision-making“. Social Responsibility Journal 11, Nr. 4 (05.10.2015): 690–701. http://dx.doi.org/10.1108/srj-02-2014-0026.

Der volle Inhalt der Quelle
Annotation:
Purpose – This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the brand clothing Salsa. This paper intends to analyse if the consumer knows about the meaning of social responsibility in the economic, social and environmental contexts. Design/methodology/approach – This paper used a survey to assess the perception of the consumer of the social responsibility practices of the Salsa brand. The questionnaires were administered to consumers in the north of Portugal. The survey questions were tested through an exploratory factor analysis. A least squares estimation was performed to test the hypotheses. Findings – The consumers revealed that they have four dimensions of perceptions of CSR: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The results suggest that the consumers consider that there are four aspects of CSR: economic, social, ecological and recycling. When it was verified that the personal concerns, regarding environment and recycling, play an important role in consumer decision, the seven stages of the consumer decision process developed by Blackwell et al. (2006) were evaluated. In this sense, it was observed that the knowledge of social responsibility practices and the dimensions of perceptions of CSR revealed by the consumers influence the purchase of the company’s products. Originality/value – This paper obtained an interesting result in the sense that the consumers distinguish the environmental aspects on ecological and recycling. It is also observed that this distinction, allied to the knowledge of social responsibility practices carried out by the company, leads to the affirmation that the final disinvestment stage of the consumer decision process plays an important role in consumer decision.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
6

SOKHATSKA, Olena, und SIDDHARTH SIDDHARTH. „THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT“. Vol 18, No 2 (2019), Vol 18, No 2 (2019) (2019): 285–97. http://dx.doi.org/10.35774/jee2019.02.285.

Der volle Inhalt der Quelle
Annotation:
This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of social media marketing communication tools and consistency in the message communicated via social media tools. In addition, it aims to have conclusive recommendations for further study which should include involvement in marketing research with a core purpose of delivering per consumer needs, as well as gaining an understanding of trending social media activities so as to meet demands of changing technological world.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
7

Shen, Yongchao, Wei Shan und Jing Luan. „Influence of aggregated ratings on purchase decisions: an event-related potential study“. European Journal of Marketing 52, Nr. 1/2 (12.02.2018): 147–58. http://dx.doi.org/10.1108/ejm-12-2016-0871.

Der volle Inhalt der Quelle
Annotation:
Purpose In an online shopping environment, individual reviews and aggregated ratings are important anchors for consumers’ purchasing decisions. However, few studies have considered the influence of aggregated ratings on consumer decision-making, especially at the neural level. This study aims to bridge this gap by investigating the consumer decision-making mechanism based on aggregated ratings to uncover the underlying neural basis and psychological processing. Design/methodology/approach An event-related potential experiment was designed to acquire consumers’ electrophysiological records and behavioral data during their decision-making processes based on aggregated ratings. The authors speculate that during this process, review valence categorization (RVC) processing occurs, which is indicated by late positive potential (LPP) components. Findings Results show that LPP components were elicited successfully, and perceptual review valence can modulate its amplitudes (one-star [negative] and five-star [positive] ratings evoke larger LPP amplitudes than three-star [neutral] ratings). The electroencephalogram data indicate that consumer decision-making processes based on aggregated ratings include an RVC process, and behavioral data show that easier review valence perception makes the purchase decision-making easier. Originality/value This study enriches the extant literature on the impact of aggregated ratings on consumer decision-making. It helps understand how aggregated ratings affect consumers’ online shopping decisions, having significant management implications. Moreover, it shows that LPP components can be potentially used by researchers and companies to evaluate and analyze consumer emotion and categorization processing, serving as an important objective physiological indicator of consumer behavior.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
8

Njomo, Louis Mosake. „Consumer Behaviour in Subsistence Marketplaces in Cameroon, An Exploratory Study of the Village of Batoke in Limbe Sub-Division, South West Region“. International Journal of Economics and Financial Research, Nr. 58 (05.08.2019): 184–95. http://dx.doi.org/10.32861/ijefr.58.184.195.

Der volle Inhalt der Quelle
Annotation:
Interest in the world’s four billion subsistence consumers is growing. Not only are the world’s poor an important market in their own right, but some two billion subsistence consumers are transiting from rural subsistence to urban consumer lifestyles in the span of a generation. Subsistence consumers make purchase and consumption decisions within complex, interconnected social environments that represent dramatic departures from the contexts of prior research. The author conducted semi-structured depth interviews with 54 subsistence consumers in the important subsistence marketplace of Batoke village, exploring consumer decision-making and its influences during five stages in the consumer decision process. The findings provide new insights into the subsistence consumer decision process and its individual, social, and situational influences for food and consumer packaged goods categories. The author suggests topics for future research.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
9

Caldwell, Leigh. „Making Conjoint Behavioural“. International Journal of Market Research 57, Nr. 3 (Mai 2015): 495–502. http://dx.doi.org/10.2501/ijmr-2015-039.

Der volle Inhalt der Quelle
Annotation:
Traditional choice-based conjoint methods are based on an unrealistically rational model of consumer decision-making. These methods work accurately only if we assume that consumers can process all the information given to them, weigh it up and make a calculated, accurate decision. Modern discoveries in behavioural economics make it clear that these assumptions are incorrect. To accurately understand consumers’ decisions and preferences, conjoint methods must be updated to include behavioural understanding. This paper presents five ways in which this can be done: rank-finding conjoint, goal-attribute conjoint, intangible-attribute conjoint, algorithmic conjoint and contextual conjoint. Each of these extensions to the standard conjoint method can explore a specific aspect of the decision-maker's psychology, and together they result in a much deeper and more accurate reading of consumer behaviour and desires.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
10

Varkaris, Eleftherios, und Barbara Neuhofer. „The influence of social media on the consumers’ hotel decision journey“. Journal of Hospitality and Tourism Technology 8, Nr. 1 (13.03.2017): 101–18. http://dx.doi.org/10.1108/jhtt-09-2016-0058.

Der volle Inhalt der Quelle
Annotation:
Purpose The purpose of this study is to explore “how social media influence the way consumers search, evaluate and select a hotel within the ‘evaluation stage’ of the wider hotel decision-making process”. Design/methodology/approach An exploratory qualitative research has been carried out, conducting 12 individual face-to-face, semi-structured, in-depth interviews with social media users, followed by a qualitative thematic analysis. Findings Social media transform the consumers’ hotel decision journey by influencing the way consumers search, decide and book hotels. The findings reveal the determinants shaping this process, by shedding light on the perceived value of using social media, consumers’ information search behaviour “then and now”, the advantages and disadvantages of social media use for decision-making, their trustworthiness and the factors that influence the consumers’ hotel decision-journey. The findings are conceptualised in an integrated theoretical model, entitled “hotel consumer decision-journey through social media”. Research limitations/implications The study’s scope for qualitative in-depth insights into the “hotel consumer decision-journey through social media” asked for a compromise on a larger sample size and in turn the transferability of the theoretical model beyond service, hospitality and tourism consumer decision-making contexts. Practical implications This paper provides strategic implications for hospitality marketing and management for a better understanding of the influence of social media on the hotel customer decision journey. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. The developed framework not only helps hotel professionals understand consumers’ different levels (e.g. type of content, content source, content level) through which social media might influence decision-making. Various real-life scenarios presented also help practitioners understand the fine nuances of how consumers are influenced by social media and how this causes them to iteratively change their minds and make a final decision towards the rejection or selection of a hotel. Originality/value Consumers use social media for a wide spectrum of scenarios in tourism and hospitality, while the influence of social media on the consumers’ hotel decision-making process remains little understood. This study makes a theoretical contribution in that it addresses these existing gaps and bridges consumer behaviour and social media literature in the hotel context to shed light on the “hotel consumer decision journey through social media”. The core contribution is an integrated theoretical model and real-life scenarios that depict the impact of social media on the hotel decision-making.
APA, Harvard, Vancouver, ISO und andere Zitierweisen

Dissertationen zum Thema "Five-stage consumer decision-making process"

1

Ivanov, Alek Vladimirov, Eric Adam George Akiba und Konstantin Krasimirov Konov. „The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone“. Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52919.

Der volle Inhalt der Quelle
Annotation:
Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. Purpose: The purpose of the research is to investigate the different stages within theconsumer decision making process and the influencing factors that have a grip overconsumers and shape the consumer behaviour towards smartphones. The study is aimed atexploring the main reasons that affect the buying decision of students regarding a specificcase, which is the iPhone product and its student users in the Swedish market. By focusing ona specific segment of the iPhone consumers, the research will present more accurate and clearresults. The theoretical perspective of the study will be using the traditional five-stagedecision-making model as a backbone thus putting the main focus of the analysis on theconsumer behaviour of the respondents. Method: Additionally, the paper will take the customers’ point of view in order to portray theinfluencing factors that exist within the consumers’ decision-making. For the purpose of thestudy, 12 iPhone users will be interviewed through semi-structured interviews and thegathered data would be analysed and coded in order to find and synthesize the results into aframework that will be developed specifically for the case. Conclusion: According to findings that were made regarding the iPhone case, there were afew factors that stood out as the most relevant when it comes to the students’ purchasedecision - brand loyalty, culture and society, perceived risk, financial influence, usage andproduct features. After the initial purchase of an iPhone which is mainly influenced by socialinfluences, it can be concluded that brand loyalty plays a key role in the repurchase behaviourof customers.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
2

Judd, Vaughan C. (Vaughan Charles). „An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle“. Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc278396/.

Der volle Inhalt der Quelle
Annotation:
This dissertation deals with the decision-to-move process of elderly persons—from a marketer's perspective. The central problem addressed is the lack of empirical knowledge concerning the factors and influences associated with the information search process of elderly persons in making a residential move decision. The purpose was to investigate and understand the key factors and influences which are viewed as important by elderly individuals in their search for and use of information.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
3

Batulková, Monika. „Kupní rozhodovací proces spotřebitele v cestovním ruchu“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9176.

Der volle Inhalt der Quelle
Annotation:
The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
4

Grinová, Renáta. „Kupní rozhodovací proces při výběru mobilního operátora“. Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76853.

Der volle Inhalt der Quelle
Annotation:
The aim of this diploma thesis is to analyze a buyer decision process of consumers in choice of mobile phone operator with a focus on individual. The diploma thesis is divided in six parts. The first and second parts focus on theory of marketing of services with an emphasis on services of mobile operators followed by consumer behavior. Next part covers problems of mobile phone operator's market. Next key part is buyer decision process of consumers in choice of mobile phone operator based on secondary (agency) data and based on results from analysis of a questionnaire. A summary of acquired results is compared to all phases of buyer decision process in sixth part. Comparing of results for picked customer segment with actual offer of mobile operators in Czech Republic is at the end of this thesis.
APA, Harvard, Vancouver, ISO und andere Zitierweisen

Buchteile zum Thema "Five-stage consumer decision-making process"

1

Güven, Esra, und Volkan Yakin. „E-WOM as a New Paradigm in the Consumer Decision-Making Process“. In Advances in Human Resources Management and Organizational Development, 64–81. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5993-1.ch004.

Der volle Inhalt der Quelle
Annotation:
Consumer-to-consumer communications in online environments are of a vital importance to the consumer decision-making process. This process consists of five phases, each affected by eWOM communications deeply from the stimulation to the post-purchase behavior. Among all other factors having an impact on this process, the impact of eWOM has a distinguished role. As the technology grows and the consumers use internet and the reviews via internet, they become more and more attached to these reviews to make a purchase decision. In this chapter, the authors make a comprehensive explanation about the consumer decision-making process and explain the relationship of the decision-making phases with eWOM communications.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
2

Erragcha, Nozha, und Hanene Babay. „Social Media, Marketing Practices, and Consumer Behavior“. In Leveraging Consumer Behavior and Psychology in the Digital Economy, 27–45. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3042-9.ch002.

Der volle Inhalt der Quelle
Annotation:
This chapter looks at the phenomenon of social media and its consequences on marketing and consumer behavior. To express an opinion, the authors first define the notion of “social media,” review their different types as well as the decisive moments that marked their history. Then, they focus on the influence of these media on marketing practices by referring to the changes that have affected the marketing approach from the stage of the market study to the stage of control of marketing actions companies. Finally, they are very interested in the changes that have affected the traditional decision-making process and are announcing useful recommendations to respond to this set of changes.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
3

Ardley, Barry, Jialin Hardwick, Lauriane Delarue und Nick Taylor. „Mobile Phone Purchasing and Brand Presence on Facebook“. In Brand Culture and Identity, 643–60. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch035.

Der volle Inhalt der Quelle
Annotation:
Focusing on the mobile phones sector, this study explores how the social networking site ‘Facebook' is used by consumers in their purchasing. Although there is extensive work on the influences on the buying decision process relevant to mobile phone purchasing, it is mainly set outside of a social media context. This paper assists in filling a gap in contemporary research, revealing the presence of different behavioural segments on Facebook. The authors analyse the consumer decision sequence in response to the notion of ‘brand presence', manifested through online advertising, fan and group pages. The approach is interpretative. The study is based on young professional user's experiences, collected through semi-structured individual and focus group interviews. The findings show that Facebook fan pages are shown to have a degree of influence, particularly in the early stages of buying behaviour. In this context, five novel behavioural segments of consumer interactions with Smartphone brands on Facebook have been identified by the research. These are the Avoider, the Suspicious, the Passive, the Receptive, and the Active. Future research of cross comparative studies could be taken on the issues the authors examine and consider them in relation to not only Facebook, but additionally, to other social network sites. Companies could utilise the findings in the future development of social media strategy. The research highlights the socially networked and collective nature of much activity on Facebook, which impacts on the consumer decision-making process for mobile phones.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
4

Markellou, Penelope, Maria Rigou und Spiros Sirmakessis. „An Online Consumer Purchase Decision Cycle“. In Advances in Electronic Marketing, 287–99. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch016.

Der volle Inhalt der Quelle
Annotation:
This chapter presents the overall consumer purchase decision cycle and investigates the issues that affect Web users from e-shop selection to product delivery and final assessment of the shopping experience. This process has been divided into three successive stages: outside the e-shop, inside the e-shop, and after sales. Each stage is analyzed on the basis of customer states and transition conditions, while special focus is set on abandonment factors. The chapter aims to provide a thorough insight to e-shop features that ensure customer satisfaction and those that may result in further enhancement of online shopping. The ultimate objective is to provide guidelines for designing successful e-shops and clarify success and failure factors.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
5

Ferrer, Gemma García. „A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective“. In Encyclopedia of Information Science and Technology, Fourth Edition, 5767–74. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2255-3.ch501.

Der volle Inhalt der Quelle
Annotation:
Consumers pursue hedonism and beauty throughout the decision-making processes regarding purchases and consumption. The five senses (sensory marketing) will be essential in the aesthetic perception that consumers have in these processes. Therefore, consumers will go to points of purchase which they consider attractive. Consumers want the packaging of the products to satisfy their needs of making a gift to other people or to themselves. The product needs to be visually appealing –we can even think of something as simple as a piece of fruit, or something much more sophisticated, such as a cellular phone. Advertising strategies (billboards, commercials…) need to stimulate this quest for beauty. Marketing strategists have been aware of this reality for a long time. However, the new neuromarketing and neuroaesthetic techniques can be useful complements to understand the consumers quest for beauty.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
6

Ferrer, Gemma García. „A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective“. In Advances in Marketing, Customer Relationship Management, and E-Services, 633–42. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7766-9.ch049.

Der volle Inhalt der Quelle
Annotation:
Consumers pursue hedonism and beauty throughout the decision-making processes regarding purchases and consumption. The five senses (sensory marketing) will be essential in the aesthetic perception that consumers have in these processes. Therefore, consumers will go to points of purchase that they consider attractive. Consumers want the packaging of the products to satisfy their needs of making a gift to other people or to themselves. The product needs to be visually appealing – we can even think of something as simple as a piece of fruit, or something much more sophisticated, such as a cellular phone. Advertising strategies (billboards, commercials) need to stimulate this quest for beauty. Marketing strategists have been aware of this reality for a long time. However, the new neuromarketing and neuroaesthetic techniques can be useful complements to understand the consumers quest for beauty.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
7

Dwivedi, Yogesk K. „Development of Survy Instrument“. In Consumer Adoption and Usage of Broadband, 76–116. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-783-6.ch004.

Der volle Inhalt der Quelle
Annotation:
Chapter 2 described the proposed conceptual model that is used to understand the adoption, usage, and impact of broadband from the consumer perspective. Chapter 3 described the appropriate research approach for testing the hypotheses and to validate the proposed conceptual model. From Chapter 3 it was concluded that the survey research approach is an appropriate method to investigate the issue of broadband diffusion. Further suggestions that were provided in Chapter 3 are before conducting the final data collection a reliable survey instrument should be developed and validated. Validating an instrument is a critical step before testing a conceptual model (Boudreau et al., 2001; Straub et al., 2004). This is due to the rigour of the findings and interpretations in positivist research that are based on the solid validation of the instruments used to gather data (Boudreau et al., 2001; Straub et al., 2004). Therefore, this chapter aims to describe the development of a survey instrument designed to investigate broadband adoption, usage, and impact within UK households. By undertaking the following three stages, this led to the development of a reliable instrument: (1) to explain broadband adoption behaviour some initial factors were identified from the literature and then a decision upon how to determine them in an exploratory survey approach needed to be made; (2) content validation was performed on the itemed pools that resulted from the exploratory survey. The purpose of this step was to confirm the representativeness of items to a particular construct domain and, finally, (3) a pre-test and a pilot test were conducted utilising the obtained instrument after content validation was undertaken in order to confirm the reliability of the measures.The next section briefly re-introduces the conceptual model and provides a list of the constructs included in the various stages of the validation process. Following this, an overview of the instrument development process is provided. Then the first stage of the validation process (i.e., the exploratory survey) is presented and discussed. This is followed by the content validation process. The instrument testing process that includes the pre-test and pilot-test is described before presenting the summary of the chapter.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
8

Seeam, Amar Kumar, David Laurenson und Asif Usmani. „The Effect of Uncertainty in Whole Building Simulation Models for Purposes of Generating Control Strategies“. In Intelligent Environments 2021. IOS Press, 2021. http://dx.doi.org/10.3233/aise210078.

Der volle Inhalt der Quelle
Annotation:
Buildings consume a significant amount of energy worldwide in maintaining comfort for occupants. Building energy management systems (BEMS) are employed to ensure that the energy consumed is used efficiently. However these systems often do not adequately perform in minimising energy use. This is due to a number of reasons, including poor configuration or a lack of information such as being able to anticipate changes in weather conditions. We are now at the stage that building behaviour can be simulated, whereby simulation tools can be used to predict building conditions, and therefore enable buildings to use energy more efficiently, when integrated with BEMS. What is required though, is an accurate model of the building which can effectively represent the building processes, for building simulation. Building information modelling (BIM) is a relatively new method of representing building models, however there still remains the issue of data translation between a BIM and simulation model, which requires calibration with a measured set of data. If there a lack of information or a poor translation, a level of uncertaintly is introduced which can affect the simulation’s ability to accurate predict control strategies for BEMS. This paper explores effects of uncertainty, by making assumptions on a building model due to a lack of information. It will be shown that building model calibration as a method of addressing uncertainty is no substitute for a well defined model.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
9

Bernroider, Edward W. N., und Stefan Koch. „ERP System Acquisition“. In ERP & Data Warehousing in Organizations, 53–71. IGI Global, 2003. http://dx.doi.org/10.4018/978-1-93177-749-0.ch003.

Der volle Inhalt der Quelle
Annotation:
This chapter introduces the ERP software acquisition process based on a rational or normative decision-making approach embedded within the wider ERP system lifecycle. It presents five hypotheses closely related to practical problems during ERP system acquisition, which were derived from a review of recent academic literature and suggestions from students, practitioners and researchers. Based on perceptions of an empirical survey of Austrian organizations, the hypotheses and every stage of the proposed acquisition process model were investigated. Special consideration was given to the differences between small to medium and large organizations. It was assumed that these differ in several phases of the acquisition process. As most ERP system suppliers are today striving to penetrate the market segment of small to medium enterprises, with the market for large organizations mostly saturated, this point warrants particular interest.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
10

Lopez, Clara, Franz Jäeger, Karina Ramirez und Mario Chong. „A Plan to Improve Recycled Raw Material Supply in a Production Company of RPET“. In Handbook of Research on Industrial Applications for Improved Supply Chain Performance, 27–45. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0202-0.ch002.

Der volle Inhalt der Quelle
Annotation:
The world is facing a problem caused by the management of polyethylene terephthalate (PET) packaging. In the Peruvian context, the studied company is the only local company that has a factory which is able to process post-consumer plastic bottles in order to transform them into recycled resin; this is why it performs a fundamental role. This recycled resin is used for elaborating new packages, generating a circular economy into line with the new global paradigm of switching to a model that seeks to reduce, reuse, and recycle. Finally, it was concluded that the collection center implementation will allow the recycling unit to purchase an average of 76 TN additional annual raw materials. The project would have a cost of US$ 151,383, generating a Net Present Value (NPV) of US$ 144,500 with a 25.9% of Internal Rate of Return (IRR), making it viable in a moderate scenario with a recovery period of five years.
APA, Harvard, Vancouver, ISO und andere Zitierweisen

Konferenzberichte zum Thema "Five-stage consumer decision-making process"

1

Cho, Jay, Scarlett R. Miller, Timothy W. Simpson und Steven B. Shooter. „Effects of Over-the-Counter Medication Product Family Packaging Design on Knowledge Acquisition and Consumer Preferences“. In ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/detc2014-35328.

Der volle Inhalt der Quelle
Annotation:
Adverse drug events result in hospitalization of more than 1.5 million Americans each year leading to large increases in health care costs. Although researchers have shown that a large portion of these adverse drug events are preventable, most Americans admit to only reading portions of over-the-counter (OTC) labeling, and only half say they seek out information on the label for usage information when they take an OTC medication for the first time. It is important then that we carefully consider what packaging features can motivate consumers to more thoughtfully consider the use of the OTC medicine and how packaging commonality within a product family influences the correct selection of these medications. In order to understand these questions, a controlled study was conducted with sixty-four participants who were asked to complete a Short Test of Functional Health Literacy in Adults (s-TOFHLA), a medication selection questionnaire that required participants to select the appropriate medication based on a given set of symptoms, and a packaging label ratings questionnaire. Two medication brands with five different types of package designs were studied. Product family commonality metrics were used to analyze the similarity among these simulated products, and statistical analyses were performed on the selection time and accuracy data obtained. The results illustrated that variations in labeling and product family packaging design significantly impact the accuracy and efficiency of medication decision-making and thus has the potential to reduce adverse drug events made during the OTC medication selection process.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
2

Ohshima, Kentarou, und Hideki Aoyama. „Design Emerging System by Applying Consumer’s Preference to Designer’s Idea“. In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28199.

Der volle Inhalt der Quelle
Annotation:
In recent years, aesthetic design is given increasing importance in the development of products industry with the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to use and function. Effective techniques enabling design creation based on consumer preference and needs are indispensable. This study thus aims to construct a design support system which can identify various consumer needs and provide ideas to the designer at an early stage in the design process. In the identification of the consumer preferences, it is necessary to also expose vague consumer preferences. The design support system thus also aims to reduce burden on the consumers during consumer survey and expose consumer preference by using the genetic algorithm (a type of Interactive Evolutionary Computing) for the extraction of consumer preference. The authors also propose the use of rough sets and decision rules for analyzing the acquired consumer preference data specifically and effectively, and formulate consumer preference rules. Furthermore, the constructed system is able to generate multiple design solutions automatically by reflecting the consumer preference rules in design solutions created by the designer, and display the generated solutions to the designer.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
3

Marion, Tucker J., und Timothy W. Simpson. „On the Use of a Simplified New Product Development Process in an Early-Stage Firm“. In ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-34696.

Der volle Inhalt der Quelle
Annotation:
Disciplined product development has been a hallmark of mature companies for many decades, resulting in shorter development cycles, reduced costs, and higher quality products. Unfortunately, these tools and processes have typically been applied in large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for early-stage firms and its application to a consumer product in which the process was executed during a 14-month development cycle. The process consists of 15-steps in 3-phases, two decision gates, and provides a step-by-step guide for development, with specific call-outs as to what, when, and where tools such as market segmentation, platform planning, industrial design, and cost modeling should be applied. The proposed process is applied to design a new consumer product, and the case study results are discussed with specific emphasis on costs, duration, and applicability of the process and its related engineering tools. Finally, we conclude with comments on the limitations of the proposed process, potential improvements, and future work.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
4

Rozzi, Jay C., und Scott D. Phillips. „Energy Efficiency Improvement in a Coated Paper Line Using a Custom Back Surface Reflector“. In ASME 2009 International Mechanical Engineering Congress and Exposition. ASMEDC, 2009. http://dx.doi.org/10.1115/imece2009-13221.

Der volle Inhalt der Quelle
Annotation:
Paper-drying and coating processes consume significant amounts of energy. A single coated paper line in a New Page Corporation paper-making plant consumes approximately 1.7 MW of electrical power. Because of the poor efficiency of the infrared (IR) dryers used in this application, only 6% to 10% of the input power is utilized for moisture removal; the remainder of the energy input is lost as waste heat. The poor efficiency also impacts the quality of the paper sheet, resulting in poor control of the moisture profile and increased scrap. To address these issues, we developed a Back Surface Reflector (BSR) that captures thermal energy transmitted through the paper sheet and re-radiates it at wavelengths the paper can readily absorb. For coated 70 lb. paper, we demonstrated a 90% increase in the overall efficiency of the moisture removal process and an improvement in the paper quality. In this case, the energy saved in one month is enough to power five households for one year. These benefits translate to reduced energy costs and decreased scrap. In this paper, we will discuss the development of a simplified thermal model of the process, the completed benchtop experiments, and the results of our in-plant testing on a New Page paper line.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
5

Cárcel, Juan A., Daniele Merone, Domenico Colucci, Davide Fissore und Neus Sanjuán. „Energy analysis of an ultrasound-assisted atmospheric freeze-drying process for food“. In 21st International Drying Symposium. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/ids2018.2018.7888.

Der volle Inhalt der Quelle
Annotation:
Power ultrasounds have been proposed and extensively investigated as an effective way to speed up the atmospheric freeze-drying process, thus making this dehydration process attractive from an industrial viewpoint. Nevertheless, a rigorous investigation on the impact of power ultrasounds on the energy consumed by the process is still missing. This paper aims to investigate this issue. Apple, carrot and eggplant were chosen as representative products with different textures and water content. A mathematical model of the whole plant required to carry out the atmospheric ultrasound-assisted drying process was developed to assess the effect of the operating conditions on the energy consumption. Model parameters were tuned on the basis of the results obtained in a pilot-scale unit, thus allowing the use of the model to simulate the whole industrial dehydration process. Life Cycle Assessment (LCA) was used as a complementary tool to gain an insight on the environmental impact of the process. Results showed that due to differences in the water diffusivity for the analyzed products, substantial differences in energy consumption can be highlighted. In fact, when the water diffusivity increases, the capacity of the material to move water away also increases and the time to obtain a dry product is thus reduced. Moreover, although the use of ultrasound causes an increase in the hourly energy consumption (kWh·h-1), the total energy consumption of the whole process (kWh) is lower, since the total operation time is reduced. The LCA results highlighted the cooling system as the most critical stage for all the impact categories studied. This is mainly due to the use of ethylene glycol and R-404 in the refrigeration cycle. Nevertheless, when dehydrating low porosity products the energy consumption of the air dryer increased and this stage becomes, the most critical from an environmental point of viewKeywords: atmospheric freeze-drying, ultrasounds, process modeling, LCA.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
6

Dong, Qiao Ying, Yuan Kun Gui und Shu Lin Kan. „The Man-Hour Calculation Model for Multi-Stage Manufacturing System Based on Primitive Decomposition and Web Service“. In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67164.

Der volle Inhalt der Quelle
Annotation:
To solve the problems that basic man-hour data scarcity and avoid the difficulties in establishing man-hour, a man-hour calculation model for multi-stage manufacturing system based on primitive decomposition and Web Service is presented. The model consists of two modules. Aiming at a five-stage manufacturing system contained machine work, punching work, weld work, electrophoresis work and assembly work, the first module analyzed the characteristic of each manufacturing system, proposed the definition and decomposition rule of the primitive operation and founded the man-hour calculation model based on primitive decomposition. In order to use the relevant information about man-hour and provide decision-making and plan-making departments with the distributed manhour data, the second module applied Web Service technique in the enterprise Intranet to achieve the information share in the enterprise. The presented model system simplifies the man-hour establishing process and provides an effective theory model which establishes the man-hour rapidly and accurately. Finally, the products man-hour establishing example in an enterprise shows the feasibility and the good performance of the presented model.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
7

Merçon, Eduardo G., Paulo Bruno V. Peres, Maurício G. da Fonseca, Arnaldo M. dos Santos und Anderson Penavilla. „Implementing an Algorithm and Training the Console Operators of the TRANSPETRO Integrated Gas Pipeline Networks for Decision-Making in Scenarios of High Psychological Pressure“. In 2014 10th International Pipeline Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/ipc2014-33320.

Der volle Inhalt der Quelle
Annotation:
The National Control and Operation Center (CNCO) of Petrobras Transporte S.A. — TRANSPETRO — is responsible for the remote and uninterrupted operation (24 hours a day and 7 days a week) of approximately 7,100 km of gas pipelines, including 11 compression stations and around 135 city-gates. Its Control Room, located in the Head Office of the company in Rio de Janeiro, is composed of a structure of five consoles, monitored by a team formed by four operators and one supervisor. The purpose of this work is to present and discuss the implantation of a systemic tool that enables the decision-making of the CNCO operators in scenarios of high psychological pressure, so as to incorporate the values of the organization relative to the environment, safety, the assets of the company and society in general. The first step was the development of the tool, a process achieved based on an algorithm that quantifies the degree of severity of a gas leak from a set of scores and weightings attributed to ten items in a standard questionnaire. This involves factors relative to: the source of information; the time of arrival of the local emergency group or third parties; location, intensity and categorization of the leak; impacts on the community, the environment and the gas transport customer, and the internal classification of critical facilities, among others. The application of the algorithm questionnaire results in the Evaluation Index of Occurrence (EIO), whose maximum value, which reflects the worst scenario, is 1000. For values of EIO below 600, the emergency is considered to be under control. During the event, the algorithm should be calculated every 15 minutes, so that the rate of variation in the EIO is also monitored and utilized in a decision-making flowchart. Ultimately, based on a questionnaire and flowchart structure, the algorithm aims at rendering information in numbers and actions. The second stage of the work is the training of the operators, where the program is composed of a theoretical part and a practical part. The theoretical part is based on services contracted from a consultancy with recognized expertise in the Brazilian market. The practical part is carried out in a simulation environment involving our own simulator software and emergency scenarios developed by CNCO together with the consultancy. The software reproduces in different degrees of difficulty, all the conditions of a real leak and the psychological pressure involved. This process will be evaluated by a qualified instructor who will assess the progress of the operator. Finally, the work also shows how the tool is being incorporated into the operational processes of CNCO, aiming at taking action that is standardized, safe, fast and effective in the mitigation of leakage events.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
8

Abeinomugisha, Dozith, Irene Batebe und Benjamin Ariho. „What Will it Take to Commercialize Petroleum Resources in the East Africa Region; The Case of Developing Oil Refinery in Uganda“. In SPE/AAPG Africa Energy and Technology Conference. SPE, 2016. http://dx.doi.org/10.2118/afrc-2580334-ms.

Der volle Inhalt der Quelle
Annotation:
ABSTRACT Energy is one of the key drivers of economic growth and development world over. Overcoming energy poverty is one of world's great challenges. All the countries in the East African Region (EAR) are not producing sufficient energy to meet their current needs. The energy mix in the EAR currently includes hydroelectric power, geothermal energy, solar, biomass and fossil fuels. The region's petroleum products consumption, the entire volume of which is currently imported, is estimated at 180,000 bbl/day and is growing at between 4 – 6% p.a. It is projected that the region will consume about 400,000bbl/day by 2030. The discovery of commercially viable oil and gas deposits in Uganda, Kenya, Tanzania and Democratic Republic of Congo however, marks a great opportunity to turn around the rather bleak state of the energy sector in the region. These resources however remain largely untapped due to lack of the necessary infrastructure such as road networks, upstream facilities, refinery, pipelines, and gas processing facilities, that are necessary to access, store, process and transport these resources. A number of countries in the EAR are planning for the development of such key infrastructure to enable the commercialization of the discovered these resources. The EAR needs to harmonise the planning and development of petroleum infrastructure in order to leverage the power of collaborative action to attract investment and ensure optimal development of this infrastructure. A case in point is Uganda which plans to commercialise its discovered oil and gas resources, estimated at 6.5 billion barrels as of 2016, through the development of an oil refinery, a crude oil export pipeline and power generation. These projects are being developed with joint participation of the East African Community (EAC) Partner States. Uganda estimates to spend over USD 10 billion on oil and gas infrastructure in the next five years. The region needs to provide a conducive investment environment in order to attract financing for these projects. This can be achieved through providing incentives such as attractive taxation regimes, streamlined decision making and security, among others, given the high CAPEX investments. Given that background, this paper will; Assess the current status of the oil and gas infrastructure in the region vis a vis the growing energy needsDiscuss the optimal infrastructure requirements for the successful development of the oil and gas industry in order to meet the region's growing energy needs.Highlight the investment requirements, incentives, challenges and financing options for the planned refinery in Uganda.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
9

Laskowski, Christina, Todd Snelson und Saadia Safir. „Sustain-A-Bear™: Applying Manufacturing Sustainability Practices to Plush Stuffed Animals“. In ASME 2009 International Manufacturing Science and Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/msec2009-84224.

Der volle Inhalt der Quelle
Annotation:
The stuffed toy market is quite large, with some manufacturers earning nearly half a billion dollars in revenue per year. However, the vast majority of manufacturers do not currently employ sustainable manufacturing techniques. This paper documents the development of a cost-effective stuffed product by placing an emphasis on sustainability within the design process while maintaining the user appeal of a traditional teddy bear. Specifications were determined by analyzing each of the four stages of the product timeline (extraction, manufacture, use, and disposal) to ensure that sustainability was considered throughout the lifecycle of the product. Material choice was a main focus of the extraction stage, and limiting new material usage was an important goal. Considerations for the manufacturing stage included carbon dioxide produced, waste generated, toxicity, and packaging. Specifications regarding the consumer’s use of the product included user appeal, stain resistance, durability, price, and safety concerns. Objectives of the last stage, disposal, included plans to minimize the amount of material sent to landfills by making the product easier to store, improving ease of recycling, and reducing transportation required. These specifications, importance ratings, marginal values, and ideal values are discussed. While investigating more sustainable manufacturing practices, many solutions were found, and the practicality of these solutions was investigated. By incorporating these solutions, the product — Sustain-A-Bear™ — met specifications, embodied sustainability, and also proved cost competitive. Once specification-level analysis was complete, multiple bears were constructed, both to create a baseline for comparison with standard stuffed animal assembly and also to aid in the development of a more sustainable assembly process. Through the use of ultrasonic welding for material bonding to thermally weld materials together and through the use of specialized platens, the bear was assembled from PET fleece (recycled from plastic soda bottles) using significantly less time and energy than that required to sew a bear together. Part reduction and shape simplification also aided bear assembly throughput. Furthermore, tensile testing on an Instron machine yielded results better than those resulting from sewing, owing largely to the reduction of stress concentrations. Finally, overall cost analysis indicates that stuffed animals made in this fashion could, in fact, be affordably made in the United States.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
10

Barreto Fernandes, Francisco António, und Bernabé Hernandis Ortuño. „Usability and User-Centered Design - User Evaluation Experience in Self-Checkout Technologies“. In Systems & Design 2017. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/sd2017.2017.6634.

Der volle Inhalt der Quelle
Annotation:
The increasing advance of the new technologies applied in the retail market, make it common to sell products without the personal contact between seller and buyer, being the registration and payment of the products made in electronic equipment of self-checkout. The large-scale use of these devices forces the consumer to participate in the service process, which was previously done through interaction with the company's employees. The user of the self-checkout system thus performs all the steps of the purchase, from weighing the products, registering them and making the payment. This is seen as a partial employee, whose participation or performance in providing services can be used by the company to improve the quality of its operations (KELLEY, et al 1993). However this participation does not always satisfy the user, and may cause negative experiences related to usability failures. This article presents the results of the evaluation by the users of the self-checkout system. The data were collected in Portugal through a questionnaire to 400 users. The study analyzes the degree of satisfaction regarding the quality and usability of the system, the degree of motivation for its adoption, as well as the profile of the users. Analysis of the sample data reveals that users have basic or higher education and use new technologies very often. They also have a high domain of the system and an easy learning of its use. The reason for using self-checkout instead of the traditional checkout is mainly due to "queues at checkout with operator" and "at the small volume of products". In general, the sample reveals a high degree of satisfaction with the service and with quality, however, in comparative terms, self-checkout is not considered better than operator checkout. The evaluation of the interaction with the self-checkout was classified according to twenty-six attributes of the system. The analysis identifies five groups with similar characteristics, of which two have low scores. "Cancellation of registered articles", "search for articles without a bar code", "manual registration", "bagging area", "error messages", "weight sensor" and “invoice request "are seven critical attributes of the system. The results indicate that the usability analysis oriented to the self-checkout service can be determinant for the user-system interaction. The implications of empirical findings are discussed together with guidelines for future research.Keywords: Interaction Design, Self service, Self-checkout, User evaluation, UsabilityReferencias ABRAHÃO, J., et al (2013). Ergonomia e Usabilidade. 1ª Edição. São Paulo: Blucher. ALEXANDRE, J. W. C., et al (2013). Análise do número de categorias da escala de Likert aplicada à gestão pela qualidade total através da teoria da resposta ao item. In: XXIII Encontro Nacional de Engenharia de Produção, Ouro Preto. BOOTH, P. (2014). An Introduction to Human-Computer Interaction (Psychology Revivals). London Taylor and Francis. CASTRO, D., ATKINSON, R., EZELL, J., (2010). Embracing the Self-Service Economy, Information Technology and Innovation Foundation. Available at SSRN: http://dx.doi.org/10.2139/ssrn.1590982 CHANG, L.A. (1994). A psychometric evaluation of 4-point and 6-point Likert-type scale in relation to reliability and validity. Applied Psychological Measurement. v. 18, n. 2, p. 05-15. DABHOLKAR, P. A. (1996). Consumer Evaluations of New Technology-based Self-service Options: An Investigation of Alternative Models of Service Quality. International Journal of Research in Marketing, Vol. 13, pp. 29-51. DABHOLKAR, P. A., BAGOZZI, R. P. (2002). An Attitudinal Model of Technology-based Selfservice: Moderating Effects of Consumer Traits and Situational Factors. Journal of the Academy of Marketing Science, Vol. 30 (3), pp. 184-201. DABHOLKAR, P. A., BOBBITT, L. M. &amp; LEE, E. (2003). Understanding Consumer Motivation and Behavior related to Self-scanning in Retailing. International Journal of Service Industry Management, Vol. 14 (1), pp. 59-95. DIX, A. et al (2004). Human-Computer Interaction. Third edition. Pearson/Prentice-Hall. New York. FERNANDES, F. et al, (2015). Do Ensaio à Investigação – Textos Breves Sobre a Investigação, Bernabé Hernandis, Carmen Lloret e Francisco Sanmartín (Editores), Oficina de Acción Internacional - Universidade Politécnica de Valência Edições ESAD.cr/IPL, Leiria. HELANDER, M., LANDAUER, T., PRABHU, P. (1997). Handbook of Human – Computer Interaction. North–Holland: Elsevier. KALLWEIT, K., SPREER, P. &amp; TOPOROWSKI, W. (2014). Why do Customers use Self-service Information Technologies in Retail? The Mediating Effect of Perceived Service Quality. Journal of Retailing and Consumer Services, Vol. 21, pp. 268-276. KELLEY SW, HOFFMAN KD, DAVIS MA. (1993). A typology of retail failures and recoveries. J Retailing. 69(4):429 – 52.
APA, Harvard, Vancouver, ISO und andere Zitierweisen
Wir bieten Rabatte auf alle Premium-Pläne für Autoren, deren Werke in thematische Literatursammlungen aufgenommen wurden. Kontaktieren Sie uns, um einen einzigartigen Promo-Code zu erhalten!

Zur Bibliographie