Thematische Bibliographien / Digital media – Usage

Auswahl der wissenschaftlichen Literatur zum Thema „Digital media – Usage“

Autor: Grafiati

Veröffentlicht am 26. Juli 2024

Zuletzt aktualisiert am 27. Juli 2024

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Zeitschriftenartikel zum Thema "Digital media – Usage"

Mude, Girish, und Swapnil Undale. „Social Media Usage“. International Journal of E-Business Research 19, Nr. 1 (10.02.2023): 1–20. http://dx.doi.org/10.4018/ijebr.317889.

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Social media is an important part of young generations' digital lives and has become much more than a social connection tool. This research offers comprehensions into usage of social media among Gen Y and Gen Z and investigates the usage of social media's features such as socialization, information, entertainment, education, and shopping. Various previous studies are available which attempted to investigate the usage of social media by Gen Z and Gen Y independently. This study is the first that attempted to compare the usage between Gen Z and Gen Y. This is an empirical study comprising 293 respondents from Gen Y and Gen Z, who were selected purposively. The findings suggest that Gen Z use social media more than Gen Y for education, entertainment, shopping, and socialization whereas social media usage of both the generations for information seeking are equal. This study offers recommendations for companies from India to consider incorporating social media marketing actions to encourage their brands and products to specific age groups.

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Salem, Johannes, Hendrik Borgmann, Martin Baunacke, Katharina Boehm, Julian Hanske, Andrew MacNeily, Christian Meyer, Tim Nestler, Marianne Schmid und Johannes Huber. „Widespread use of internet, applications, and social media in the professional life of urology residents“. Canadian Urological Association Journal 11, Nr. 9 (14.09.2017): E355–66. http://dx.doi.org/10.5489/cuaj.4267.

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Introduction: Digital media have revolutionized communication and information dissemination in healthcare. We aimed to quantify and evaluate professional digital media use among urology residents.Methods: We designed a 17-item survey to assess usage and perceived usefulness of digital media, as well as communication type and device type and distributed it via email to 143 Canadian and 721 German urology residents.Results: In total, 58 (41% response rate) residents from Canada and 170 (24% response rate) from Germany reported professional usage rates of 100% on the internet, 89% on apps, and 46% on social media (SoMe). For professional use, residents spent a median of 30 minutes per day on the internet, 10 minutes on apps, and 15 minutes on SoMe. 100% rated the internet, 89% apps, and 31% SoMe as useful for clinical practice. Most (94%) used digital media for communication with colleagues and 23% for communication with patients. Digital media use was allocated to desktop computers (55%) and mobile devices (45%). Canadian residents had higher usage rates of apps (96% vs. 86%; p=0.042) and SoMe (65% vs. 39%; p=0.002) and longer daily usage times for the internet, apps, and SoMe than German residents (p<0.001 each).Conclusions: Digital media are an integral part of the daily professional practice of urology residents, reflected by high usage rates and perceived usefulness of the internet and apps, and the growing importance of SoMe. Urologists should strive to progressively exhaust the vast potential of digital media for academic and clinical practice.

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Tang Herman, Robertus. „Grown Up Digital: Effect Social Media Usage on Consumer Behavior“. Advanced Science Letters 21, Nr. 4 (01.04.2015): 1035–38. http://dx.doi.org/10.1166/asl.2015.5977.

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The social media now becomes more powerful for customer in decision making process and behavior. In reality, social media also has a significant contribution for customer because many information and recommendation provided by social media. Social media usage and customer involvement in social networking will affect the consumers’ opinion, interest and behavior. This paper aims to investigate consumer usage behavior and mapping consumers profile based on the social media used. This research used Factor Analysis and Cluster Analysis to identify and analyze the social media usage. The result describes a significant affect of social media on consumer usage. From cluster analysis show the different consumer’s behavior profiling based on their social media usage relate to their profile. There is three characteristic level of consumers based on result study and the characteristic describe the consumers profile based on the reason of using social media.

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Andoh-Quainoo, L. Andoh-Quainoo. „Psychological Factors in Continuance Digital Media Behaviour: Smartphone, Internet and Social Media in Young Consumers.“ Pentvars Business Journal 13, Nr. 2 (30.06.2021): 46–58. http://dx.doi.org/10.62868/pbj.v13i2.161.

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Since childhood, young consumers have experienced new digital media, from smartphones to the internet and social media. The purpose of this study was to compare the digital media behaviour of young people by exploring the psychological and antecedents that have sustained usage behaviour through the lens of the Uses and Gratifications Theory. Using a quantitative approach, a survey was conducted in three public universities in Ghana, based on existing scales for psychosocial and individual psychological satisfactions. A sample of 825 respondents between the ages of 18-35 was randomly selected to respond to the questionnaire. Logistic regression was used to analyse the extent to which psychological factors influence digital media behaviour. The findings revealed that young consumers’ mobile internet and social media usage behaviour are greatly influenced by social-psychological gratifications such as social relationships, entertainment, and information. Still, smartphone usage is influenced by business and commercial motives. Individual factors such as self-esteem and self-seeking status did not affect any of the media usage behaviour.

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Si, Euna, Gyungjoo Lee, Il Hyun Lee und Ju-Young Lee. „The Significance of Digital Citizenship and Gender in the Relationship between Social Media Usage Time and Self-Esteem among Adolescents: A Secondary Analysis“. Children 10, Nr. 9 (15.09.2023): 1561. http://dx.doi.org/10.3390/children10091561.

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This study examined the significance of digital citizenship and gender in the relationship between social media usage time and self-esteem among adolescents. This cross-sectional study was a secondary analysis using national data on 506 Korean adolescents acquired from the 2020 Korea Media Panel Survey. The data were analyzed using SPSS 23.0 and SPSS PROCESS macro. We found that the moderated moderating effects of digital citizenship and gender on the relationship between social media usage time and self-esteem were significant. Both boys and girls had higher self-esteem in groups with higher digital citizenship than in groups with lower digital citizenship. The relationship between social media usage time and self-esteem for boys was positive in the high digital citizenship group and negative in the low digital citizenship group. Conversely, for girls, the relationship between social media usage time and self-esteem was positive in the low digital citizenship group and negative in the high digital citizenship group. It is important to take a differentiated approach that considers the relationship between digital citizenship and gender to promote healthy digital media use and positive self-esteem.

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Mantulenko, Valentina V. „Effective ways of digital media usage in school education“. Revista Amazonia Investiga 9, Nr. 30 (07.07.2020): 138–45. http://dx.doi.org/10.34069/ai/2020.30.06.14.

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Our society is increasingly dependent on digital media. Socio-economic changes in Russia and the information explosion that has affected the whole world require a revision of traditional systems, content, methods and technologies of education in the context of various media usage. The purpose of this research is to theoretically substantiate, develop and experimentally prove tools for effective usage of digital media in the educational process of secondary schools in Russia. According to the purpose and hypothesis, the objectives of this research are: to define the essence, functions, didactic and educational possibilities of digital media; to identify pedagogical aspects of their usage in education; to determine structural components of teachers' readiness to using digital media in their work; to develop tools for using digital media in the educational process of secondary schools; to prove experimentally the effectiveness of the developed tools. The research object is the educational process of secondary schools under conditions of digitalization of the Russian education. The subject of this research covers tools of effective usage of digital media in the educational process of secondary schools. The methodological basis of this research was the philosophical concept of dialectical cognition as the basis of scientific pedagogy; the theory of system-complex and personal-activity approaches to the study of pedagogical phenomena, the integration concept of science, education, technology and production. Results: based on the analysis of theoretical sources on the use of digital media in education and the own diagnostic study, the author determined and experimentally tested possible ways of applying digital media as pedagogical tools taking into account their functional load: as means for transforming traditional tasks in a special form; as a teaching assistance instrument; as a communication means; as a reality modeling tool.

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Saito, Hitoshi. „New Thermal Dye Transfer Media for Digital Photo Usage“. NIP & Digital Fabrication Conference 15, Nr. 1 (01.01.1999): 251–54. http://dx.doi.org/10.2352/issn.2169-4451.1999.15.1.art00065_1.

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Fukui, Daisuke. „New Thermal Dye Transfer Media for Digital Photo Usage“. NIP & Digital Fabrication Conference 20, Nr. 1 (01.01.2004): 980–83. http://dx.doi.org/10.2352/issn.2169-4451.2004.20.1.art00098_2.

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Sovia, Sovia Ikhwani Putri, und Silvio Waisbord Silvio. „Analysis of Digital Media Usage in Promoting Communication Skills in Early Childhood“. Feedback International Journal of Communication 1, Nr. 1 (11.03.2024): 61–69. http://dx.doi.org/10.62569/fijc.v1i1.12.

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Digital media has become an omnipresent element in the lives of young children. This study aims to analyze the usage of digital media in promoting communication skills in early childhood. The proliferation of smartphones, tablets, and other digital devices has revolutionized how children interact with information and communicate with others. However, concerns have been raised regarding the potential impact of excessive screen time on children's development, particularly in areas such as language acquisition and social skills. This research employs a mixed-method approach, combining quantitative surveys and qualitative interviews with parents and educators of children aged 2 to 6 years. Quantitative data will be gathered to examine the frequency and duration of digital media usage among young children, while qualitative insights will delve into the perceived benefits and drawbacks of digital media on communication skills development. Additionally, observations of children's interactions with digital media tools will provide contextual understanding. The findings of this study are expected to contribute to a nuanced understanding of the role of digital media in early childhood communication development. By identifying effective usage patterns and potential pitfalls, educators and parents can make informed decisions regarding the integration of digital media into early childhood education and upbringing. Ultimately, this research aims to inform strategies that leverage digital media to enhance rather than hinder communication skills in young children, ensuring their holistic development in today's digital age.

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Tan, Ka Vian, und Zhooriyati S. M. „Parental Attitude and Parental Intervention Strategies on Digital Media Usage Among Young Children“. Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, Nr. 9 (10.09.2021): 419–29. http://dx.doi.org/10.47405/mjssh.v6i9.990.

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Technology-focused parenting has evolved to provide a constantly updated digital experience for the new digital populations while parents mitigate the risks of digital media exposure in this modern society. This study explores parental attitude on the impact of digital media and their respective parental intervention strategies. There were five parents recruited through purposive sampling technique and they participated in in-depth interview. Parents generally hold positive attitude towards digital media. They apply different parental strategies for children’s media activities and its contents. This study addressed relationships pertinent to current parental strategies, media and child’s factors. Considerable possibilities and patterns to nurture young children with digital media has been elucidated through uncovering parents’ perspectives and challenges.

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Dissertationen zum Thema "Digital media – Usage"

Comeau, Troy O. „Fantasy football participation and media usage“. Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4726.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 31, 2008) Vita. Includes bibliographical references.

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Nauman, Saadia Ishtiaq. „News usage practices of Pakistani university students in the networked media environment“. Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/25463.

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This thesis aims to examine the News Usage practices of young Pakistani university students in the networked news media environment. The development of internet and its subsequent technologies have played a significant role in the transition from Mass Media towards Networked Media and this transition has directly influenced news usage practices. In Pakistan, almost 99% of the sample population of this research has mobile phones. The introduction of 3G and 4G mobile technologies in 2014 and recent ICT policy initiatives suggests that there are plans to subsidize smart phones in the country, which will further boost the digital environment. The news users in Pakistan now have more choices to follow news from multiple platforms and via multiple devices. There is a networked media ecosystem around users and it is continuously evolving and consequently transforming the news media institutions and the users’ news usage experience. The practice of using news is changing and transforming the user’s news usage experience but the available theoretical framework did not adequately address this, until the emergence of the ‘Theory of Mediatization’. The four main contributors to mediatization theory have been Lundby (2014) Hepp (2009), Hjarvard, (2008), Couldry (2008) and Krotz (2007) .Building on their contribution, and including the valuable addition by Winfried Schulz (2004), I am applying the framework of mediatization to a cohort of university students in Pakistan to investigate their changing news usage practices in the networked media environment. I have adopted a mixed method approach, following the double sequential loops method.

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Kreutzer, Tino. „Online and digital media usage on cell phones among low-income urban youth in Cape Town“. Master's thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/8968.

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Includes bibliographical references (leaves 69-76).
Cell phones introduce a range of new possibilities for the use and production of media, for social networking and communication, political activism, and social development. For this study, 441 grade 11 students at nine schools in low-income areas in Cape Town, South Africa were surveyed about their use of cell phones. These young South Africans have adopted a number of ways to use the Web and mobile Instant Messaging. They also commonly access, produce, and share digital media via their phones and the Internet. Internet access has, until recently, only been accessible to the wealthiest fraction of South African society (about 10% of the population) and so this is a highly significant development. Until now, little quantitative data has been available to describe exactly to what extent and how this cohort is beginning to access and use the Internet and digital media on cell phones. The students reported intensive use of cell phones to access mobile Internet applications, at a far greater level than they report using desktop computers to access the Web. Mobile Internet is considerably more accessible to these students than computer-based Internet access and they are choosing to use the Internet primarily for mobile instant messaging and other characteristic forms of mobile media use. This suggests that these students encounter a distinct, mobile version of the Internet. Their experience of Internet access and digital media may consequently be quite different to that of their computer-using peers. An exploratory media and technology usage approach was chosen to determine first, the availability of cell phones and specific features to the students, and, second, the extent to which online and digital media are being accessed, produced, or shared. A detailed questionnaire was distributed to all students from thirteen grade 11 classes at nine schools (n=441). The schools were chosen as random cluster samples from all public secondary schools located in the city's 50% most deprived areas in order to provide a detailed assessment of cell phone usage in an environment similar to that which prevails in many urban South African schools. Activity-based questions indicate that a majority of respondents (68%) have used a cell phone on the previous day to access the Internet, while half of all respondents (49%) used the mobile Internet to access the Web on the previous day. Interpersonal communication was still the most common use of phones, with 87% of respondents making calls or sending SMS messages on a typical day. A significant minority (23%) of students did not own their own personal handset, despite the near universal use of cell phones among all respondents (96% use one on a typical day). While phone ownership correlated strongly with a sense of economic deprivation as well as lower academic performance, there was no significant difference between both groups in terms of their mobile Internet usage. Thus the fact that some students do not own a phone does not seem to create a 'mobile divide' or automatically lead to exclusion from the possibilities of mobile Internet access. Online media were found to be less frequently used than broadcast and print sources. Nonetheless, the fact that 28% of low-income urban youth access online news about once every day, or more often, may have significant implications for South Africa's news media, particularly in the future. Despite the geographical limitations of this study, the results provide an illuminating snapshot of mobile media use by low-income school-going youth in urban Cape Town.

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AHLÉN, JOHANNA, und FANNY BENGTSSON. „From likes to commitment : a case study of micro companies’ social media usage“. Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.

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The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. Two case studies have been made with two Swedish micro companies in order to fulfill our purpose and answer our two research questions. The result from the interviews showed that micro companies, overall in the industry, could benefit from using social media as a communication channel, but they struggle to know how they should use it. We answer our research question through creating and presenting our own constructed model that companies should use in their business for planning their social media strategy and overcome the found problems. The thesis is a qualitative research with an abducted approach. We did an active research with a case study on the two companies Kask of Sweden and Gococo. Through deep interviews, we got much information about how they work today and what problems they face when using social media. We have worked with four themes during the entire process; present, relationship, problems and future, to facilitate for the reader and for us. The study has high reability for the investigated companies, and we also argue that it could be of interest for other fashion and sport micro companies at the Swedish market. An theoretical framework was conducted through researching the specific area and finding relevant theory and published material concerning marketing and communicaton, as well as digital marketing theory and publications about social media. The chosen material is presented in the theory chapter where an own constructed model is presented as a guideline for the reader. It will help the reader to find the theories and their elations to each other. We believe it to be a good way of ease the understanding and the relevance of the chosen theories. The research shows that micro companies in the Swedish fashion sport industry faces different problems using social media as a communication platform for their company. Thus micro companies often have a very limited amount of resources and neither have the money, the knowledge or the time to manage a large marketing and communication social media can be beneficial if used properly. Though it comes with a few struggles. The main problems concerned around knowing who their real customer is, how to handle the relationship and create stronger connections with customers, difficulties in knowing which channels to use and how to handle them properly. They also found problems in knowing what how to communicate the right image and get the desired result of the published materials. Lastly the companies sometimes lacked a clear strategy in managing their social media platforms and raised questions about the language use, time consumption and who should run the activates. With our ”Four step-from likes to commitment” model we want to put attention to the most relevant steps a company needs to be aware of before starting and during working with social media, as well as be a strategy to handle and overcome the problems the previously struggled with.
Program: Textilt management, fashion management

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Szalkowski, Arkadiusz. „Digital Natives and Digital Immigrants in Poland and usage of new new media by Polish consumers of Internet and sport journalists on the example of Polish sport websites“. Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-22933.

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The rise of the digital technology, social networking or interactivity have an extensive impact on what is happening in virtual world. Users of Internet are more and more often introduced to the new available on-line tools. Some of them have adapted those new trends with no problems and they have been taking an advantage of them with an ease, whereas others have had problems with converting themselves into the new digital era. Alternatively, others are not fascinated by what Internet offers or they simply cannot afford it due to many circumstances. However, with no doubts, we can say that the Internet and the digital revolution brought about many issues to discuss or to have a research about. To some extent, new trends, especially the expansion of the Internet, are affecting all traditional media and this, in my opinion, might result in the new phenomena like potential division of society into Digital Natives and Digital Immigrants proposed by Prensky (2001a).The project focused on investigating motives for choosing sport websites by both groups with special consideration of interactivity factor. The motives have been checked via in-depth interviews using the sample of ten interviewees both private and professional users of Polish sport informative websites. I wanted to check whether my results either duplicate what Prensky described in his articles or they confirm contradictive opinion given by VanSlyke.Additionally, I have compared those most popular motives with sample of five most often visited Polish sport informative websites, according to Alexa rank (2012). The level of interactivity on those websites was assessed by an appearance of examples of new new media like blogs, podcasts, number of posts on Facebook fan pages, created account on Twitter or channel on YouTube (Levinson, 2010). Also possibility of commenting was taken into consideration. Having checked those variables via cyber ethnography method (secondary method) I was able to identify which of the sampled websites could be considered as most interactive one.Despite persisting limitations, the method has brought reliable and valid data, according to which I have given my conclusions by answering research questions stated at the beginning of this project.

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Parmach, Michael. „The presence of social media in the Swedish classroom. A study of social media usage and its possible effects during classroom instruction“. Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-36331.

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This research aimed to test the hypothesis that mobile phone and social media usage by students during classroom instruction negatively affected academic performance. I believed students who claimed they often followed social media during lessons would have lower overall grade averages and have entered high school with fewer points than students who did not often use social media during lessons. Goals were to examine the debate on mobile phones and social media usage in school and conduct a quantitative self-report study. Questionnaires were distributed to 64 students and 65 teachers at a secondary school in Malmö, Sweden inquiring into the frequency of and attitudes towards social media usage during classroom instruction. The study looked for correlations between such usage, the number of points with which a student entered high school and their current overall grade average. Would frequent usage of social media during lessons lead to a greater tendency for lower grades? Results were mixed. Student groups who did not use a mobile or social media during lessons believed they had higher overall grades than groups who used a mobile or social media regardless of gender, though the believed difference was higher for females than males. Utilizing a contrived quality point system, further data analysis concluded that females who used a mobile/social media during lessons entered high school with an average of 4.8% more points than those who did not, while the opposite was true for the male groups. Males who stated they used a mobile or social media during lessons entered high school with an average of 4.4% fewer points than males who did not use such media. In general, more females used mobiles or social media in class, were more often unsure exactly how often they used them and outnumbered males (11:1) in stating they text or chat during “most” lessons.

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Galpin, Kennedy L. „DuIK Bassel in Usage in After Effects and an Animated Short Film“. Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/honors/480.

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This thesis was made with the goal of creating a 2D short film in the end, with mainly using a program that is not normally used for character animation: Adobe After Effects. With the usage of an originally French plugin called DuIK Bassel (v16.0.9), I was able to create a model in Adobe Photoshop and then put it into After Effects. When the files were imported, the plugin would then assist in the rigging process, wherein I would be able to create the character’s rig and make the 2D model within the program. This document discusses the entire creation of the short film that I progressed through, from the storyboarding, character creation, rigging process, and putting the elements together.

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Fries, Patrick Thomas. „Complementarity In Health Information Media Usage By College Students: An Application of Media Complementarity Theory In The Context of Health Information“. Dayton, Ohio : University of Dayton, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271448411.

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Thesis (M.A. in Communication) -- University of Dayton.
Title from PDF t.p. (viewed 06/22/10). Advisor: James Robinson. Includes bibliographical references (p. 50-57). Available online via the OhioLINK ETD Center.

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Nilsson, Fanny, Felicia Schützler und Jennifer Sturedahl. „Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability“. Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43950.

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Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. Therefore, it is important for firms to be dynamic, which enables them to quickly recognize opportunities and threats. A way for companies to answer to these changes is to possess dynamic capabilities, which is found to be a solution for inertia. Digital innovation has played a key role in the evolution of dynamic environments. In order for companies to adapt to changing environments, the need for digital adaptation is becoming increasingly crucial. As a result, digital and social platforms have rapidly emerged throughout society, forcing companies to act to avoid stagnating in their development. Purpose - This thesis aims to analyze how the utilization of Facebook as a dynamic capability can prevent inertia through the microscope of the Dynamic Capability Framework. Method - Empirical data was collected through an interview study with employees at strategy and digital media consultancy firms. The participants possess extensive knowledge in the field of strategic implementation of social media. Primary data was gathered through semi-structured interviews and was analyzed in relation to the reviewed theory within inertia, dynamic capabilities, and digital innovation, by a thematic analysis. Findings - The findings of this thesis indicate that by dynamically utilizing Facebook, companies can extensively explore markets. This allows companies to continuously align existing resources by adapting and acting on identified trends within markets. Since these are actions within the Dynamic Capability Framework, a conclusion can be drawn that the usage of Facebook can be a dynamic capability. The usage of Facebook can therefore prevent organizations from entering the state of inertia. The findings further show that in order for the utilization of Facebook to be a dynamic capability, companies must possess extensive user skills and competencies. This research adds to the existing theory of digital media and business development by examining the usage of the social media platform, Facebook, through the lens of the Dynamic Capability Framework.

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Pettersson, Amanda, und Josefin Andersson. „Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76600.

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Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. They are usually more established on the market, they have moreestablished customers and they have greater amounts of funds and resources in terms offor example, personnel. Yet, SMEs play a crucial role in the European economy wherethey represent an overwhelming majority of 99.8% of enterprises active within EU ́snon-financial business economy. The research that has been made regarding the socialmedia marketing usage and adoption also points to that there is lack of research withinthe B2B sector comparing to the B2C sector. Yet, the research that has been madeindicates that there are several potential benefits of utilizing social media, it has thepotential to generate higher brand awareness, exposure, increased traffic and higherpurchase intentions than what, for example, traditional marketing has and it is alsoknown to be more cost effective. Still, many businesses have still not fully understoodthe potential benefits of utilizing social media as a marketing communication tool,especially SMEs within the B2B sector. Something that they do seem to adopt isrelationship marketing which is not a new phenomenon, it has been one of the majorparadigms in the marketing literature the last decades and is also known to be costeffective and beneficial in many areas. Therefore, the authors in this study chose tomake a comparison between relationship marketing and digital marketing, to see whatstrategy is the most effective one in terms of awareness, purchase intentions and returnof investment. So, the authors carried out a qualitative and multiple case study withseven SMEs in the B2B sector in Sweden. The result show that for creating awarenessdigital marketing seems to be more effective and for creating purchase intentions.Regarding ROI, it was challenging for the authors to draw any connections or to makean overall conclusion about it. It was also found that the companies utilize social mediamarketing mostly for relationship marketing purposes and not as sales channels and thatmost of the companies lack resources both in terms of personnel, time and funding’swhen it comes to social media marketing.

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Bücher zum Thema "Digital media – Usage"

Hendricks, John Allen, und Hana S. Noor Al-Deen. Social Media: Usage and Impact. Lanham, Maryland: Lexington Books, 2012.

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Penser la société de l'écran: Dispositifs et usages. France: Presses Sorbonne Nouvelle, 2011.

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Ngounou, Ingrid Alice. INTERNET ET LA PRESSE EN LIGNE AU CAMEROUN - Naissance, évolution et usages. Paris: Editions L'Harmattan, 2010.

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Tabe, Camilla Arundie, und Daniel A. Nkemleke. Language, media and technologies: Usages, forms and functions. Muenchen: LINCOM GmbH, 2019.

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Sang-in, Chŏn, Hrsg. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.

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Scheibe, Katrin, und Franziska Zimmer. Asylees’ ICT and Digital Media Usage. De Gruyter, 2022. http://dx.doi.org/10.1515/9783110672022.

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Digital Media Usage Across the Life Course. Taylor & Francis Group, 2018.

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Nixon, Paul G., Raj Rawal Andr, Rajash Rawal und Andreas Funk. Digital Media Usage Across the Life Course. Taylor & Francis Group, 2016.

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Nixon, Paul G., Rajash Rawal und Andreas Funk. Digital Media Usage Across the Life Course. Taylor & Francis Group, 2016.

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Nixon, Paul G., Rajash Rawal und Andreas Funk. Digital Media Usage Across the Life Course. Taylor & Francis Group, 2016.

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Buchteile zum Thema "Digital media – Usage"

Bong, Ji Yae, und Zhichun Liu. „Media Usage Behaviors of Learners in ODDE“. In Handbook of Open, Distance and Digital Education, 1–20. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-0351-9_54-1.

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AbstractIn the digital era and with the prevalence of media usage in open, distance, and digital education, learners increasingly use media to facilitate their learning in various ways. Media usage in today’s learning environment ranges from watching a video or listening to a podcast to annotating a digital book collaboratively or sharing thoughts on Twitter. Learners demonstrate diverse media usage behaviors under different settings for different purposes. The goal of this chapter is to provide a comprehensive overview of learners’ media usage in open, distance, and digital education settings. In this chapter, the authors first review the development of media usage in open, distance, and digital education, as well as learner media usage behavior as a research-agenda shift from a contemporary research and practice perspective. Next, the diverse learner typologies regarding media usage behaviors, as well as research on learner media usage and its implications, are discussed. The chapter concludes with an outlook on media usage in open, distance, and digital education and research directions in the near future. Understanding learners’ media usage will guide research on how to promote learning with the facilitation of media and provide insights into the design and development of future open, distance, and digital education.

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Bong, Ji Yae, und Zhichun Liu. „Media Usage Behaviors of Learners in ODDE“. In Handbook of Open, Distance and Digital Education, 969–88. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-2080-6_54.

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Hassan, Abdulsadek, Hanan Gunied, Abdulrahman Yaqoob Seyadi und Abdulla Mahmood Alkhaja. „The Usage of Digital Media in Society“. In From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence, 135–46. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-17746-0_12.

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Qasem, Zainah, Raed Algharabat, Ali Abdallah Alalwan und Doa’a Hajawi. „Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal“. In Digital and Social Media Marketing, 95–105. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_7.

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Luengo, Óscar G., und Belén Fernández-García. „Digital (and Traditional) Media Usage in Spanish Electoral Campaigns“. In Studies in Digital Politics and Governance, 43–56. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-71815-2_4.

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Hassan, Abdulsadek. „The Usage of Artificial Intelligence in New Media“. In Artificial Intelligence Systems and the Internet of Things in the Digital Era, 229–40. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77246-8_23.

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Diana, Ruat, Sari Saptorini, I. Putu Ayub Darmawan, Enggar Objantoro und Katarina. „Digital Media Usage for Christian Discipleship in Technological Disruption Era“. In Advances in Social Science, Education and Humanities Research, 216–23. Paris: Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-160-9_24.

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Ziani, Abdul-Karim, Mokhtar Elareshi, Mohammed Habes, Khalaf Mohammed Tahat und Sana Ali. „Digital Media Usage Among Arab Journalists During Covid-19 Outbreak“. In Artificial Intelligence Systems and the Internet of Things in the Digital Era, 116–29. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-77246-8_12.

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Boateng, Akwasi Bosompem. „Social Media Usage and Digital Rights Restrictions in the Republic of Chad“. In Digital Dissidence and Social Media Censorship in Africa, 197–208. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003276326-14.

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Anbu, K. John Paul, und Sridevi Jetty. „Use of Short Message Service (SMS) to Maximize the Library Usage: A Tale of Two Libraries“. In Digital Libraries: Social Media and Community Networks, 143–46. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03599-4_17.

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Konferenzberichte zum Thema "Digital media – Usage"

Chernbumroong, Suepphong, Pradorn Sureephong, Karim Tabia und Hardy Ho. „Technology usage of Thai dance student“. In 2018 International Conference on Digital Arts, Media and Technology (ICDAMT). IEEE, 2018. http://dx.doi.org/10.1109/icdamt.2018.8376539.

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Acilar, Ali, und Heidi Esma Dahl Bønnhoff. „Exploring Social Media Usage Among Turkish Refugees and Asylum Seekers in Norway“. In Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.40.

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Social media plays an important role in the lives of refugees. In this study, we explored social media usage among Turkish refugees and asylum seekers settled in Norway. The relationship between social media usage and demographic variables has been examined. An online survey was used for data collection. The most commonly used social media platforms among participants are WhatsApp, YouTube, and Facebook. Among demographic variables, only age was found to have a significant relationship with social media use among participants. A significant negative correlation was detected between age and social media use.

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Máčadi, Marek, und Benedikt Badánik. „Digital media airline crisis communication“. In Práce a štúdie. University of Žilina, 2023. http://dx.doi.org/10.26552/pas.z.2023.2.12.

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This article explains what social media is and how influential can social media be. Focus of this paper is on usage of digital media by airlines during times of crisis. This article explains what digital media and Twitter are, how airline use Twitter as a social media platform to communicate with its stakeholders, customers and employees during crisis and how digital media can be used by airlines to efficiently communicate with interested parties. Furthermore, examples of inadequate crisis communication made by airlines during major crisis incidents will be shown as an example of what consequences can incorrect crisis communication cause.

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Steimle, Jürgen, Mohammadreza Khalilbeigi, Max Mühlhäuser und James D. Hollan. „Physical and digital media usage patterns on interactive tabletop surfaces“. In ACM International Conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/1936652.1936685.

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Xie, Yi, und Yulin Wang. „Network-based usage monitoring and rights management of digital media“. In 2016 8th IEEE International Conference on Communication Software and Networks (ICCSN). IEEE, 2016. http://dx.doi.org/10.1109/iccsn.2016.7586591.

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Sitepu, Yovita Sabarina, und Hendra Harahap. „Social Media Usage and Digital Detoxification on Teenagers in Medan“. In International Conference on Social Political Development (ICOSOP) 3. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0010021403510355.

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Lim, Wai Ping, Jia Yin Loo, Kylie Lee, Hock Ming Pui und Tin Tin Ting. „The Impact of Social Media on Student’s Academic Performance: A Survey on TAR UC Computing Students in Malaysia during Covid-19 Pandemic“. In International Conference on Digital Transformation and Applications (ICDXA 2021). Tunku Abdul Rahman University College, 2021. http://dx.doi.org/10.56453/icdxa.2021.1017.

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Social media has become an inevitable tool in daily life for communication, entertainment, learning, and business. However, social media can cause addictive especially among university students. The aim of this study is to investigate if there is a relationship between social media usage and students’ academic performance focusing in factors: social media usage for academic purposes, time spent on social media and gender difference. A questionnaire was distributed in Google Form via social media platforms. PSPP is used to analyse the data collected utilizing one-way and two-way ANOVA together with Cohen’s f effect size. The findings show that there is a significant relationship between social media usage for academic purposes and students’ academic performance with large effect size (F=1.94, Sig=0.19, f=0.5). Time spent on social media is also significantly related to students’ academic performance with medium effect size (F=3.91, Sig=0.01, f=0.28). However, there is no significant relationship between gender’s social media usage and students’ academic performance (F=1.66, Sig=0.59). Keywords: Social Media, Academic Performance, Social Media Usage for Academic Purpose, Time Spent, Gender

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Babić, Tihana, Gordana Vilović und Ljubica Bakić Tomić. „The usage of social media for higher education purposes“. In 7th International Conference The Future of Information Sciences INFuture2019: Knowledge in the Digital Age. Faculty of Humanities and Social Sciences, University of Zagreb Department of Information and Communication Sciences, FF press, 2020. http://dx.doi.org/10.17234/infuture.2019.25.

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Savanevičienė, Asta, Lina Girdauskiene und Rosita Jocytė. „Linkage Between the Usage of Digital Technologies and Emotional Competence“. In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002256.

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Emotional competence is critical for 21st century society, where digital technologies permeate all spheres of life, requiring a rethinking of human relationships in both private and working life. The need for technological detoxification is increasingly being discussed, however at the same time the inevitability of intervention of digital technologies in everyday life is understood. There is still a gap of knowledge regarding the impact of the use of digital technologies on the emotional competence. Moreover, different scholars see both the harm of digital technologies on the emotional competence and the positive impact of digital technologies on the development of emotional competence when digital technologies activate the system of human senses.The paper aims at closing this gap by examining the linkage between the use of digital technologies and the emotional competence (Self-Awareness, Self-Management, Social Awareness, and Relationship Management). In doing this, the quantitative data were collected from questionnaires distributed in Lithuania using simple random sampling (178 responses). The research has shown that the use of digital technologies can have both positive and negative effects on emotional competence. Respondents who use digital technologies as a means of communication develop their interpersonal emotional competence (social awareness, and relationship management), but it was found that the use of some social media are negatively related to the personal emotional competence (self-awareness, self-management).

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Sukmono, Filosa, und Fajar Junaedi. „IB Times: Muhammadiyah Younger Generation’s Adaptation to New Media Usage in The Digital Era“. In Proceedings of the 1st Hasanuddin International Conference on Social and Political Sciences, HICOSPOS 2019, 21-22 October 2019, Makassar, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.21-10-2019.2291541.

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