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Thematische Bibliographien / Digital customer relationships / Bücher

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Bücher zum Thema „Digital customer relationships“

Autor: Grafiati

Veröffentlicht am 24. Juni 2021

Zuletzt aktualisiert am 3. Februar 2022

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1

Board, Conference, Hrsg. Branding on site: Customer relationships in the digital marketplace. New York: Conference Board, 2001.

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2

Customer relationship management strategies in the digital era. Hershey: Business Science Reference, An Imprint of IGI Global, 2015.

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3

Belleghem, Steven Van. When Digital Becomes Human: The Transformation of Customer Relationships. Kogan Page, 2016.

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4

When digital becomes human: The transformation of customer relationships. 2015.

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5

Bardicchia, Marco. Digital CRM : Strategies and Emerging Trends: Building Customer Relationship in the Digital Era. Independently Published, 2020.

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6

Trefler, Alan. Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation. Wiley & Sons, Incorporated, John, 2014.

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7

Trefler, Alan. Build for change: Revolutionizing customer engagement through continuous digital innovation. 2014.

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8

Trefler, Alan. Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation. Wiley & Sons, Incorporated, John, 2014.

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9

James, Jon, Neil Richardson und Neil Kelley. Customer-Centric Marketing: Supporting Sustainability in the Digital Age. Kogan Page, 2016.

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10

Customer-Centric Marketing: Supporting Sustainability in the Digital Age. Kogan Page, Limited, 2015.

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11

Holland, Samantha. Remote Relationships in a Small World (Digital Formations). Peter Lang Pub Inc, 2007.

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12

Remote Relationships in a Small World (Digital Formations). Peter Lang Pub Inc, 2007.

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13

Coles, Joanna. Love rules: How to find a real relationship in a digital world. 2018.

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14

Coles, Joanna. Love Rules: How to Find a Real Relationship in a Digital World. HarperCollins Publishers and Blackstone Audio, 2018.

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15

Prassl, Jeremias. Work on Demand. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198797012.003.0002.

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This chapter explores how the gig economy works. It looks at some of the most important platforms and illustrates their central role in shaping transactions between consumers and workers. Digital work intermediation, in particular, is key to understanding the gig economy: here, platforms’ sophisticated algorithms connect workers and customers, and exercise ongoing control over the ensuing relationships. The chapter then charts the astonishing variety and global growth of the gig economy, with a particular emphasis on how platforms make money, from improved matchmaking to regulatory arbitrage. Finally, this chapter turns to the broader impacts of digital work intermediation, considering how platforms go beyond mere matchmaking to shape the experiences of workers and consumers.

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16

Palfreyman, David, und Paul Temple. Universities and Colleges: A Very Short Introduction. Oxford University Press, 2017. http://dx.doi.org/10.1093/actrade/9780198766131.001.0001.

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Exploring the origins, concept, and the idea and ideal of the university and college, Universities and Colleges: A Very Short Introduction discusses one of the world’s oldest, most resilient and adaptable institutions. Considering links between universities and colleges and the economy, and the role of the former within society, it asks how the university and college can be politically accountable for their taxpayer funding, if they need autonomy to be effective, and what the impact will be of digital and distance learning. With rising tuition fees, what is the relationship between the teaching professors and the increasing expectations of student customers? And what does ‘academic freedom’ for their faculties really entail?

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17

Prassl, Jeremias. Humans as a Service. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198797012.001.0001.

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The rise of the gig economy is disrupting business models across the globe. Platforms’ digital work intermediation has had a profound impact on traditional conceptions of the employment relationship. The completion of ‘tasks’, ‘gigs’, or ‘rides’ in the (digital) crowd fundamentally challenges our understanding of work in modern labour markets: gone are the stable employment relationships between firms and workers, replaced by a world in which everybody can be ‘their own boss’ and enjoy the rewards—and face the risks—of independent businesses. Is this the future of work? What are the benefits and challenges of crowdsourced work? How can we protect consumers and workers without stifling innovation? Humans as a Service provides a detailed account of the growth and operation of gig-economy platforms, and develops a blueprint for solutions to the problems facing on-demand workers, platforms, and their customers. Following a brief introduction to the growth and operation of on-demand platforms across the world, the book scrutinizes competing narratives about ‘gig’ work. Drawing on a wide range of case studies, it explores how claims of ‘disruptive innovation’ and ‘micro-entrepreneurship’ often obscure the realities of precarious work under strict algorithmic surveillance, and the return to a business model that has existed for centuries. Humans as a Service shows how employment law can address many of these problems: gigs, tasks, and rides are work—and should be regulated as such. A concluding chapter demonstrates the broader benefits of a level playing field for consumers, taxpayers, and innovative entrepreneurs.

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18

John, Lee, und Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Incorporated, John, 2015.

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19

John, Lee, und Craig Dempster. Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Wiley & Sons, Incorporated, John, 2015.

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20

author, Lee John 1974, Hrsg. The rise of the platform marketer: Performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms. 2015.

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21

Martin Chuzzlewit (Audiofy Digital Audiobook Chips). Audiofy/Hayes, 2006.

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22

Schulman, Nev. In Real Life: Love, Lies & Identity in the Digital Age. Grand Central Publishing, 2014.

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23

Pride and Prejudice (Audiofy Digital Audiobook Chips). Audiofy/Sound Room, 2003.

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24

Jane, Austen. Sense and Sensibility on Playaway: Ready-To-Go Digital Audiobooks. Findaway World, 2006.

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25

Call of the Wild (Audiofy Digital Audiobook Chips). Audiofy/Hayes, 2006.

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26

The Call of The Wild (Audiofy Digital Audiobook Chips). Audiofy/Sound Room, 2002.

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