Einloggen

Thematische Bibliographien / CSR marketing / Bücher

Um die anderen Arten von Veröffentlichungen zu diesem Thema anzuzeigen, folgen Sie diesem Link: CSR marketing.

Bücher zum Thema „CSR marketing“

Autor: Grafiati

Veröffentlicht am 30. Juni 2021

Zuletzt aktualisiert am 18. Februar 2022

Geben Sie eine Quelle nach APA, MLA, Chicago, Harvard und anderen Zitierweisen an

Wählen Sie eine Art der Quelle aus:

Machen Sie sich mit Top-50 Bücher für die Forschung zum Thema "CSR marketing" bekannt.

Neben jedem Werk im Literaturverzeichnis ist die Option "Zur Bibliographie hinzufügen" verfügbar. Nutzen Sie sie, wird Ihre bibliographische Angabe des gewählten Werkes nach der nötigen Zitierweise (APA, MLA, Harvard, Chicago, Vancouver usw.) automatisch gestaltet.

Sie können auch den vollen Text der wissenschaftlichen Publikation im PDF-Format herunterladen und eine Online-Annotation der Arbeit lesen, wenn die relevanten Parameter in den Metadaten verfügbar sind.

Sehen Sie die Bücher für verschiedene Spezialgebieten durch und erstellen Sie Ihre Bibliographie auf korrekte Weise.

1

Stehr, Christopher, und Franziska Struve, Hrsg. CSR und Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-45813-6.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

2

Rommelspacher, Marion. Corporate Social Responsibility aus Konsumentensicht: Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen. Wiesbaden: Gabler Verlag, 2012.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

3

Sin, Kang-gyun. Uri kangsan p'urŭge p'urŭge 25-yŏn ŭro pon kiŏp ŭi sahoejŏk ch'aegim hwaltong (CSR) 10-kyemyŏng. [Seoul]: K'ŏmon Puksŭ, 2008.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

4

Waßmann, Jan. Grundlagen der CSR aus der Perspektive des Marketings. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04406-0.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

5

Wisconsin. Dept. of Transportation., United States. Dept. of Transportation. Office of the Secretary. und Ecosometrics inc, Hrsg. Marketing manual for shared-ride taxi systems in Wisconsin. [Washington, D.C.?]: U.S. Dept. of Transportation, Office of the Secretary of Transportation, 1987.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

6

McArdle, James. West European car market outlook: Winners and losers in recovery. London: Pearson Professional, 1994.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

7

American car design now: Inside the studios of today's top car designers. New York: Rizzoli, 2003.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

8

Bhogal, Diana. Has the logistics function subsumed the marketing function within British car retailing?. London: LCP, 2002.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

9

Sorenson, Daniel O. Photoshop CS2 for advertising and marketing: Secrets from an entertainment advertising insider. Berkeley, CA: Peachpit Press, 2006.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

10

CPR for nonprofits: Creative strategies for successful fundraising, marketing, communications, and management. San Francisco: Jossey-Bass, 2000.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

11

Omar, Ogenyi Ejye. Studies in new car retail marketing and distribution management: Research paper collection 001. London: School of Retail Studies London College of Printing and Distributive Trades, 1997.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

12

CRS, Policy Discussion Seminar (19th 1988 Kingston Ont ). Marketing of nonferrous metals: Proceedings of the Nineteenth CRS Policy Discussion Seminar November 21-23, 1988, Kingston, Ontario. Kingston, Ont: Centre for Resource Studies, Queen's University, 1989.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

13

Resources, Inc Lang Marketing. Distribution evolution 2005 in the car and light truck aftermarket. Wyckoff, N.J: Lang Marketing Resources, 2004.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

14

Resources, Inc Lang Marketing. Distribution evolution 2001: Distribution channel changes in the car and light truck aftermarket. Wyckoff, N.J: Lang Marketing Resources, Inc., 1998.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

15

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Consumer Protection, and Competitiveness. Salvage vehicle title reform: Hearing before the Subcommittee on Commerce, Consumer Protection, and Competitiveness of the Committee on Energy and Commerce, House of Representatives, One Hundred Third Congress, second session, September 21, 1994. Washington: U.S. G.P.O., 1995.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

16

José Miguel de Fonseca Neiva Santos. Sistema de identificação da cor para indivíduos daltónicos: Aplicação aos produtos de vestuário : tese de mestrado design e marketing. [Minho]: Universidade do Minho, Escola de Engineharia, 2008.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

17

Tony, Davis, Hrsg. Project VN, an Australian car for the 1990's: The design, development, manufacture and marketing of the new Holden Commodore and Calais. Hurstville, N.S.W: Marque, 1988.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

18

Stehr, Christopher, und Franziska Struve. CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren. Springer Gabler, 2017.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

19

Miller, David, Claire Harkins, Matthias Schlögl und Brendan Montague. Addiction aware? Corporate social responsibility. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780198753261.003.0008.

Der volle Inhalt der Quelle

Annotation:

This chapter considers whether corporate social responsibility (CSR) across ‘addictive industries’ is a vehicle for corporations to make a positive contribution to the health and welfare of consumers, and in turn, to society, or is a fig leaf used as part of wider corporate strategy. The chapter argues that CSR is used to promote ineffective actions by corporations in responding to the health harms of their products, while simultaneously undermining effective statutory action. Examples of CSR by the tobacco, alcohol, and gambling industries are used to examine these activities within the context of strategic corporate activity. We argue that CSR should be viewed critically and that its strategic deployment should be regarded as strands of marketing and lobbying rather than as corporate altruism. Despite many claims, CSR does not contribute positively to reducing harm associated with addictive products and services: our analysis suggests that this was never the intention.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

20

Unk. 1st Aid & Cpr Marketing Guide. Mosby-Year Book, 1997.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

21

Kinder, John M. Marketing Disabled Manhood. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190458997.003.0006.

Der volle Inhalt der Quelle

Annotation:

This chapter examines the efforts of businesses to market masculinity to disabled American veterans. Beginning with the Civil War—a conflict that left nearly a million ex-servicemen with war wounds permanent injuries—it shows how commercial interests from prosthetics makers to car companies, railroads, meat packers, and cigarette manufacturers have sought to capitalize on disabled veterans’ fears of diminished manhood. Thus, in war’s wake, advertisers have either tended to capitalize on disabled veterans’ fears of diminished manhood or to develop a narrative of disabled men’s successful triumphs over their physical and mental impairments. In both cases, fears and triumphs have served to shape images of veterans’ masculinity.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

22

Institutes, Government. 2006 07 CFR 1000-1199 (Agricultural Marketing Service). Government Institutes, 2006.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

23

Institutes, Government. 2006 07 CFR 900-999 (Agricultural Marketing Service). Government Institutes, 2006.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

24

Rowman & Littlefield. 2005 07 CFR 1000-1199 (Agricultural Marketing Service). Government Institutes, 2005.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

25

Grundlagen Der Csr Aus Der Perspektive Des Marketings Historische Entwicklung Und Begriffsklrung. Springer Gabler, 2014.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

26

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale CRS-Netze und neue Informationstechnologien. De Gruyter, Inc., 1998.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

27

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale Crs-Netze Und Neue Informationstechnologien. Walter de Gruyter, 1998.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

28

Marketing strategies in the European car industry: Forging efficient partnerships. London: FT Automotive, 1996.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

29

Auto Brand: Building Successful Car Brands for the Future. Kogan Page, 2014.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

30

1988-1989 Survey on Compensation Responsibilities & Growth for Health Car Marketing Professionals. Amer Marketing Assn, 1990.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

31

Reiss, Alvin H. CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management. Jossey-Bass, 2000.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

32

Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider. Peachpit Press, 2005.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

33

1988-1989 Survey on Compensation Responsibilities & Growth for Health Car Marketing Professionals. Amer Marketing Assn, 1990.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

34

Cleophas, Eefje, und Karin Bijsterveld. Selling Sound: Testing, Designing, and Marketing Sound in the European Car Industry. Oxford University Press, 2011. http://dx.doi.org/10.1093/oxfordhb/9780195388947.013.0027.

Der volle Inhalt der Quelle

APA, Harvard, Vancouver, ISO und andere Zitierweisen

35

Armi, C. Edson. American Car Design Now: Inside the Studios of America's Top 15 Car Designers. Rizzoli International Publications, 2004.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

36

Armi, C. Edson. American Car Design Now: Inside the Studios of America's Top 15 Car Designers. Rizzoli International Publications, 2004.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

37

How To Start A Homebased Car Detailing Business. Globe Pequot Press, 2012.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

38

Louca, Loucas. A proposed marketing strategy for MPM Eurocars Ltd: A car importer in Cyprus. 1992.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

39

Rosenberg, Diego. Selling the American Muscle Car: Marketing Detroit Iron in the 60s And 70s. CarTech, Incorporated, 2016.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

40

Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Herausgegeben von Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon und Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

Der volle Inhalt der Quelle

Annotation:

This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).

APA, Harvard, Vancouver, ISO und andere Zitierweisen

41

Inc, Lang Marketing Resources, Hrsg. The car & light truck aftermarket, 2001: Growth, changes, and trends. Wyckoff, N.J: Lang Marketing Resources, Inc., 1999.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

42

Nekola, Anna E. Negotiating the Tensions of U.S. Worship Music in the Marketplace. Herausgegeben von Jonathan Dueck und Suzel Ana Reily. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199859993.013.33.

Der volle Inhalt der Quelle

Annotation:

This chapter traces the theological and marketing currents that since the late 1990s have characterized “worship” as “lifestyle,” moving “worship” from the collective and noncommercial domain of church into a set of commodities, including music, that can be purchased and consumed individually in private domains, like one’s car or house. It identifies a tension within evangelical discussions of this trend, in which some commentators see the trend as a “worship awakening,” and others see it as a threat to the authority of the church and to individual faith. The chapter argues that this trend suggests new nuances, shifts, and overlaps in the relationship between “sacred” and “secular” within American evangelicalism—shifts scholars of religion must be careful to observe, rather than oversimplifying or reifying the sacred-secular binary.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

43

Stanley, Pascal V. F. Study of marketing strategy of Daewoo Motor Company Ltd. within the U.K. car market. 1996.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

44

Interpharm/CRC. Compacts Regs CFR 21 Parts 201, 202, and 203 Prescription Drug Labeling Advertising and Marketing. Interpharm Press Inc, 2003.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

45

Owning a car: The official guide. London: Stationery Office, 2001.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

46

US GOVERNMENT. Salvage vehicle title reform: Hearing before the Subcommittee on Commerce, Consumer Protection, and Competitiveness of the Committee on Energy and Commerce, ... Congress, second session, September 21, 1994. For sale by the U.S. G.P.O., Supt. of Docs., Congressional Sales Office, 1995.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

47

(Editor), Charles Monaco, und Robbi Goldberg (Illustrator), Hrsg. HEP Guide to Long Island Farmstands, Farmers Markets, CSA, and Local Purveyors. Harbor Electronic Publishing, 2007.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

48

Administration, Food and Drug. Compact Regs CFR 21 Parts 201, 202, and 203: Parts 201, 202, and 203, Prescription Drug Labeling, Advertising and Marketing (10-pack). Interpharm, 2002.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

49

Scott, Peter. The Market Makers. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198783817.001.0001.

Der volle Inhalt der Quelle

Annotation:

During the twentieth century ‘affluence’ (both at the level of the individual household and society as a whole) became intimately linked with access to a range of prestige consumer durables. This book charts the inter-war origins of a process that would eventually transform these features of modern life from being ‘luxuries’ to ‘necessities’ for most British families. It examines how producers and retailers succeeded in creating mass (though not universal) markets for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing—usually including expensive advertising in national newspapers and magazines—while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom are now largely forgotten) to provide consumer durables at prices affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. The author shows that, contrary to much received wisdom, there was a ‘consumer durables revolution’ in inter-war Britain—at least for certain highly prioritized goods.

APA, Harvard, Vancouver, ISO und andere Zitierweisen

50

Levinson, Jay Conrad, und Mitch Meyerson. Guerrilla Marketing on the Go!: Become a World Class Guerrilla Marketer While Driving Your Car, Walking, Jogging, or Listening to Your Portable MP3 Player. Morgan James Publishing, 2006.

Den vollen Inhalt der Quelle finden

APA, Harvard, Vancouver, ISO und andere Zitierweisen

Wir bieten Rabatte auf alle Premium-Pläne für Autoren, deren Werke in thematische Literatursammlungen aufgenommen wurden. Kontaktieren Sie uns, um einen einzigartigen Promo-Code zu erhalten!