Thematische Bibliographien / Corporate store image and customer loyalty

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Auswahl der wissenschaftlichen Literatur zum Thema „Corporate store image and customer loyalty“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 1. Februar 2022

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Zeitschriftenartikel zum Thema "Corporate store image and customer loyalty"

Wang, Chung-Yu. „Cross-over effects of corporate reputation and store image: role of knowledge and involvement“. Management Decision 57, Nr. 11 (12.11.2019): 3096–111. http://dx.doi.org/10.1108/md-11-2016-0810.

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Purpose The purpose of this paper is to analyze how store loyalty forms corporate reputation and store image conditional on prior knowledge and involvement in retailing services. Design/methodology/approach A convenient sampling technique was employed, in which student interviewers approached customers as they exited the Carrefour stores with a skip interval of 3. The final survey sample comprised 220 respondents. Findings Empirical results confirm that corporate reputation influences store image and corporate reputation and store image affect store loyalty. In addition, shopper characteristics (i.e. involvement and knowledge) positively moderate the relationships between corporate reputation and store image and store loyalty. Originality/value This study goes beyond store loyalty to demonstrate that the cross-over effects between corporate reputation and store image and the moderators of prior knowledge and involvement significantly influence the relationships between corporate reputation and store image and store loyalty.

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Bui, Huong Thi Lan. „Fast Fashion Store Image, Customer Satisfaction and Loyalty on the Young Vietnamese Perspective“. International Journal of Systems and Service-Oriented Engineering 9, Nr. 1 (Januar 2019): 1–19. http://dx.doi.org/10.4018/ijssoe.2019010101.

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Fast fashion has become a trend in emerging markets in Asia such as China, India, Malaysia, and Vietnam for over a decade. During the last few years, Vietnam has become the hub for global fast fashion retailers creating fierce competition in the Vietnamese clothing market. Most of past research on fast fashion brands focuses on the global supply chain whereas its interest on the consumer behavior of their target markets is quite limited. This research work explores the store image of fast fashion stores specifically perceived by the Vietnamese target customers as store image has long been considered a key marketing differentiator for retailers over competitors to lure shopper patronage. It further investigates the inter-relationship among each component of the fast fashion store image with store satisfaction and loyalty with the structural equation modeling analysis. The author's findings indicate that the commercial and corporate image components positively influence store loyalty via customer satisfaction as a mediator.

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Nae, Nicolae, Simona Cătălina Ștefan und Cătălina Florentina Albu. „CORPORATE SOCIAL RESPONSIBILITY'S PATHWAYS TOWARDS CUSTOMER LOYALTY IN ROMANIAN RETAIL: A PLS-SEM MEDIATION ANALYSIS“. Business Excellence and Management 10, Nr. 3 (15.09.2020): 99–118. http://dx.doi.org/10.24818/beman/2020.10.3-07.

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For the time being, many companies around the world attach great importance to corporate social responsibility (CSR) practices and policies. This trend that manifests itself worldwide, is also characteristic for Romania, many companies being regularly active in the CSR field. The motivation of these companies to get involved in social or ecological activities is not only related to the moral or ethical side of business, but also to many benefits that CSR can generate, such as improving the company's image or customer loyalty. The purpose of this paper is to analyze the relationship between CSR and customer loyalty in the Romanian retail sector. Moreover, the effect that CSR has on corporate reputation and the mediating role of reputation on the relationship between CSR and customer loyalty has been studied. In this regard, a questionnaire-based survey was conducted to measure the level of social responsibility and corporate reputation perceived by customers of retail stores in Romania, but also their loyalty to a particular store. The obtained results confirm the existence of a positive relationship between CSR and customer loyalty, but also the partial mediation that the corporate reputation exerts on this relationship.

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Thi Van, Nguyen, Tran Thi Hue Chi, Vu Thi Mai Chi und Ngo Van Quang. „The Relationship between Customer-Based Corporate Reputation and Customer Citizenship Behavior: The Case in Vietnam“. International Journal of Business and Management 11, Nr. 9 (21.08.2016): 298. http://dx.doi.org/10.5539/ijbm.v11n9p298.

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A good corporate reputation is properties, images, brand of a company that customers of such company can wish for others to join them, therefore the supporting of accompany to build a strong reputation through discretionary, voluntary behaviors of customers is considered to be capable of helping customers to achieve a higher level of awareness about themselves and their social prestige. Positive effect of corporate reputation on customer outcome variables such as customer satisfaction and loyalty, etc. have been recognized in a lot of literatures. Respondents were customers who came to and used services of the retailing, haircut store or beauty salon in Ho Chi Minh city, Vietnam. We also collected 44 questionnaires to do Pretest before conducting the final test in which 490 out of 600 questionnaires are validated to run statistics. Besides, convenient sampling is used for this study. This result showed that customer-based corporate reputation directly affect customer satisfaction, customer commitment, customer loyalty and customer satisfaction, customer commitment and loyalty directly affect CCB. This research also indicated CBR positive influences on CCB. To find out the antecedents of CCBs is obviously important for managers or employers of firm’s service because it is also the key to success, for the customer retention, maintain and enhance customer loyalty. That is also an interesting research, which provides ideas on new service industry in Vietnam and developing countries.

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Wiardi, Akram Harmoni, Effed Darta Hadi und Herry Novrianda. „Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs“. Media Ekonomi dan Manajemen 35, Nr. 1 (10.01.2020): 34. http://dx.doi.org/10.24856/mem.v35i1.1175.

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<p>The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.</p>

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Stan, Valentina. „Antecedents Of Customer Loyalty In The Retailing Sector: The Impact Of Switching Costs“. Journal of Applied Business Research (JABR) 31, Nr. 2 (03.03.2015): 371. http://dx.doi.org/10.19030/jabr.v31i2.9121.

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<p class="default">The objective of this work is to propose and test a conceptual framework that considers customer satisfaction, store image, perceived value and switching costs as antecedents of customer loyalty. In addition, we examine the moderating effect of switching costs in the relationship between loyalty and its antecedents. While customer satisfaction, store image and perceived value are important determinants of loyalty, switching costs have the same strong impact on customer loyalty as satisfaction. The findings prove that switching costs have a moderating effect on the relationship between store image and loyalty, as well as between perceived value and loyalty.</p>

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Martenson, Rita. „Corporate brand image, satisfaction and store loyalty“. International Journal of Retail & Distribution Management 35, Nr. 7 (12.06.2007): 544–55. http://dx.doi.org/10.1108/09590550710755921.

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Sharma, Rajesh, und Joy Patra. „Building Store Equity: Role of Store Image, Consumer Satisfaction, and Store Loyalty in the Indian Retail Market“. Jindal Journal of Business Research 10, Nr. 1 (26.04.2021): 128–40. http://dx.doi.org/10.1177/22786821211002631.

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The Indian retail sector is poised for tremendous growth and thus provides ample opportunities for local and global retailers. Building store equity will not only be a challenge but also be a prerequisite for surviving in the highly competitive market. The objective of the current study is to understand the role of store image, consumer satisfaction, and store loyalty in building retail store equity in the Indian retail market. The study employed exploratory factor analysis for reducing the number of items and linear regression for hypothesis testing. A total of 210 actual patrons evaluated different retail stores. The empirical findings suggest that store image, consumer satisfaction, and store loyalty play a direct, positive, and significant role in building retail store equity in the Indian retail market. Store image was found to have the strongest impact on store loyalty, followed by customer satisfaction on store loyalty, customer satisfaction on store equity, and store loyalty on store equity. This study will add value to literature on store image, consumer satisfaction, store loyalty, and store equity. The study concludes with strategic implications, limitations, and directions for future research.

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Suhud, Usep, und Mahasta Patricia Divyna. „Comparing The Loyalty Of Two Mini Markets’ Customers: The Role Of Store Image And Satisfaction“. Jurnal Administrasi Bisnis 8, Nr. 1 (06.03.2019): 1–8. http://dx.doi.org/10.14710/jab.v8i1.23041.

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Indomaret and Alfamart are two franchise-local-mini markets in Indonesia. Side by side, they invade dwelling areas within cities: where there is an Indomaret store, there will be Alfamart, but with a lack of differentiation among them. This study aims to assess and compare the impact of store image on customer satisfaction and loyalty between two franchise-retail stores in Jakarta, Indonesia: Indomaret and Alfamart. There were 200 participants involved those who were regularly visiting one or both mini markets. Different cases showed different results. In the case of Indomaret, store image had a significant impact on customer satisfaction and loyalty, and satisfaction had a significant effect on customer loyalty. In the case of Alfamart, store image had a significant impact on satisfaction. In addition, satisfaction had a significant impact on loyalty, whereas store image had an insignificant effect on loyalty. Recommendations for management and future study are discussed.

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Özkan, Pınar, Seda Süer, İstem Köymen Keser und İpek Deveci Kocakoç. „The effect of service quality and customer satisfaction on customer loyalty“. International Journal of Bank Marketing 38, Nr. 2 (05.10.2019): 384–405. http://dx.doi.org/10.1108/ijbm-03-2019-0096.

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Purpose The purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation on customer loyalty and their relationship in the Turkish banking industry. Mediation effects of the perceived value and corporate image and reputation are also studied. Understanding the relationships between the determinants of customer loyalty toward the bank helps management to use corporate image and reputation more effectively in its strategy, thus enhancing the institution’s position in the minds of consumers. Design/methodology/approach A model is proposed to explore the relationships of service quality and customer satisfaction with a perceived value and their effect on transforming the corporate image and corporate reputation into the form of customer loyalty toward the bank. A survey is designed within this framework and SEM analysis is conducted in order to study the nature of relationships between variables of interest hypothesized to affect customer behavior and customer loyalty. Mediation tests for perceived value and corporate image and reputation are also conducted. Findings The findings of the survey indicate that corporate image and corporate reputation can be used as a common marketing benchmark to measure a bank’s performance. The results demonstrated that customers perceive quality and satisfaction effects loyalty through perceived value, image and reputation. Research limitations/implications The study was conducted in Izmir, the third biggest city of Turkey. The sample is composed of regular customers, and the sample size is enough for the study but more studies are needed to generalize the results. Practical implications The results provide information to bank managers to effectively assist them to offer appropriate customer service levels sustaining satisfaction, quality and value to the customers within the transactions. Originality/value The paper studies the determinants of customer loyalty in the Turkish banking industry and considers the effects of corporate image and corporate reputation as measured by customer satisfaction, service quality and perceived value, on customer loyalty toward banks in Turkey. This model is not studied in bank marketing in Turkey and also in the banking literature.

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Dissertationen zum Thema "Corporate store image and customer loyalty"

Östling, Gran Niklas, und Petar Milenov. „Märkeslojalitet inom svensk dagligvaruhandel : En kvalitativ studie om hur aktörerna i den svenska dagligvaruhandeln skapar och underhåller kundlojalitet“. Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45969.

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The grocery trade is part of the food industry, which is Sweden's third largest industry. It is obvious that it is an industry with a high market concentration where the market share of the three largest companies corresponds to almost 87%. In addition to the high concentration in the market, the industry is undergoing a structural change in new store formats that are more adapted to the customer's needs, among other things through geographical location, opening hours, service, price and design. Each individual has their own preferences when it comes to where to shop. At present, the supply of grocery stores is large and there is a tough level of competition throughout the country. It is therefore important for the various chains in the grocery trade to create and maintain a loyal customer base in order to remain relevant but also to survive the tough competition. The purpose of the study is to create an understanding of which marketing techniques the various chains in the Swedish grocery trade use to create and maintain a loyal customer base. To be ableto investigate this, a qualitative study was conducted consisting of four interviews with three different chains. The respondents who have participated have either had a central and high-ranking role within the chain or in the stores. This is because it is important for the study that the respondents have insight into how the organization works. The chains that have participated are: ICA, Hemköp and Coop. Based on the theoretical framework and the empirical evidence that has been collected, ananalysis has been carried out in order to be able to draw a conclusion. The conclusion that is drawn is that there are many and important factors that come into play to maintain and create aloyal customer base. But the marketing technique that stands out and that is of utmost importanceis loyalty programs followed by customer relationship management, relationship management and corporate store image.

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Linus, Wikström. „Store image perceptions“. Thesis, Jönköping University, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52062.

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Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. This is achieved through gen- erating customer satisfaction, which is an outcome of a positive evaluation of the store image. In the market of Jönköping there is one hypermarket, Ica Maxi, which enjoys a dominating market position over its two closest competitors, Coop Forum and City Gross, which must mean that more consumers chose to make their grocery shopping at this particular store. Therefore it is interesting to investigate the store image perceptions that the consumers of Jönköping hold of these three hypermarkets, and whether there is large difference be- tween them. Purpose The main purpose of this thesis is to find out and measure how consumers in Jönköping perceive the store images of the three hyper- markets operating in the city, and what importance the different parts of the retail mix weighs on the consumers choice in what store to frequent. Further it aims to analyze the findings from the study in order to investigate if there are any differences in the store image perceptions, and if they might help explain a part of the dominating position Ica Maxi holds on the market. Method Since store image is already a well defined concept within the marketing literature, it was most suitable to conduct a quantitative rather than a qualitative study. This was implemented through a questionnaire that was distributed to three separate samples, one per investigated hypermarket. The data collected was then processed mainly through One-way Analysis of Variance (ANOVA), which allowed for comparisons between the three samples. Conclusion The consumers of Jönköping ranked the influence of the store image dimensions on their choice of hypermarket as following; (1) mer- chandise, (2) customer service, (3) reputation, (4) location, (5) price, (6) store layout and design, and (7) advertising and promotion. The perceptions held of the stores images were different between the stores. Ica Maxi was shown to have the most positive store image, closely followed by City Gross, and Coop Forum had a significantly less favorable image than both its competitors. The difference between Ica Maxi and Coop Forum does explain why the stores have such different market shares. However, there was not a large enough difference in Ica Maxi’s and City Gross’ scores to justify the market share gap between them solely based on store image.

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Lin, Chien-Chiang. „Evaluating effects of customer satisfaction, customer loyalty and store image on customer retention: an examination in retail setting“. Thesis, University of Manchester, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488381.

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Luk, Siu Lun. „Department store image advertising in Hong Kong : management and customer responses“. HKBU Institutional Repository, 1995. https://repository.hkbu.edu.hk/etd_ra/50.

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Ekorn, Stephanie, und Silvia Khan. „THROUGH THE EYE OF THE CUSTOMER : A STUDY OF HOW CORPORATE BRAND IMAGE IMPACT CUSTOMER LOYALTY AND CUSTOMER SATISFACTION IN THE TRAVEL INDUSTRY“. Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226971.

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An important question in today’s research on marketing is in what way a company can influence how customers perceive their brand and in what way they can facilitate customer retention. The aim with this paper is to research the impact the corporate brand image has on customer satisfaction and customer loyalty within the travel industry to further the understanding of how branding activities influence customer preferences. By using a survey with an experimental design, where corporate brand image is manipulated through a PR-article, the results indicate that a company can influence the loyalty a customer feels toward their brand by trying to influence the corporate brand image. The results also support the idea that corporate brand image does have its own effect on customer loyalty and is not merely indirectly influencing it through customer satisfaction. Furthermore, these results are of interest to the travel industry since it indicates that PR campaigns can aid the travel agency in differentiating itself from its competitors. In an industry with intangible and homogeneous services and a highly competitive market differentiating the brand is likely to have a positive competitive effect.

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Van, der Vyver Janetta. „The importance of store image dimensions in apparel retail : customer and management perceptions“. Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/2077.

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Thesis (MComm (Industrial Psychology))--Stellenbosch University, 2008.
The apparel retail environment is highly competitive. Products and services that are easily replicated, together with informed and demanding consumer markets, add to the complexity of this dynamic, fast changing retail and manufacturing industry. One avenue that companies explore to differentiate themselves from the competition is by the development of their corporate identity. A fundamental element of marketing communication and corporate identity representation is store image, as it is a vehicle that affects the customers’ perception of the store and the store’s identity. To be able to invest in store image optimally, retailers should take cognisance of the need to manage store image in order to increase potential sales. The purpose of the current study was to expand the existing body of knowledge on retail store image and the female apparel consumer in the Western Cape with special reference to the perceived importance of retail store image dimensions. The research question directing the current study was formulated as follows: How do consumers perceive the various store image dimensions in apparel retail and how congruent are customers’ and management’s perceptions of these store image dimensions? The literature review focuses on the importance of store image for retail differentiation purposes as well as independent (demographics, lifestyle, shopping orientation) and dependent variables (patronage behaviour, store loyalty, customer satisfaction) in store image research. Congruity as well as gap analysis are also discussed as these are the focus of the research analysis. The Store Image Scale (SIS) was used as measuring instrument. Management (n -= 14) and customer (n = 200) samples from a leading apparel retailer were used to measure the importance of the various store image dimensions. The questionnaire was adapted for the purpose of reaching all the set empirical objectives. The customer questionnaire included five sections to measure the ideal and the actual store image and the management questionnaire included two sections to measure management’s perception of the importance of store image dimensions for customers. Data was subjected to reliability analysis, descriptive statistics and analysis of variance. Results indicated that Atmosphere, Merchandise and Service were rated as most important dimensions according to customer perceptions of the ideal, while Atmosphere, Promotion and Service were the most important dimensions according to management. Atmosphere, Convenience and Merchandise were rated as most acceptable by customers. Due to the nature of the research design congruency analysis was used. The congruency analysis yielded 29 of the 55 attributes as congruent. The analysis of congruency between acceptability and importance ratings of customers indicated that the dimensions Convenience, Institutional and Sales Personnel showed no significant differences. It therefore was concluded that management’s perception and customers’ perceptions of the importance of ideal store image are closely related for these dimensions. However, closer consideration has to be given to the specific attribute design. Significant differences between management’s and customers’ perceptions were found for the Promotion, Merchandise and Service dimensions. Based on the results, recommendations were made to management from which they could infer possible adjustments to the strategic management of store image dimensions. This is one of the first academic studies to attempt to provide management with feedback on the performance of their retail strategy and is therefore exploratory in nature. The recommendations from the current study could help retailers meet consumer needs, and thereby create a competitive advantage and unique market position for the store. This could contribute to building brand equity, store patronage and, consequently, sales, as well as support the possibility of benchmarking the importance of specific store image dimensions as retail practices in the chain store apparel sector. This could contribute to this retailer’s ability to project a store image that meets customers’ expectations while enforcing the strategic corporate identity.

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Wu, Mei-Hui, und 吳美慧. „The Effect of Corporate Image to Customer Loyalty on On-Line Store“. Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07623507146214619923.

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碩士
東吳大學
企業管理學系
95
In internet environment, the decreased searching cost makes customers easy to compare product and service among different online stores. Customers are hardly loyal to the same company due to the characteristics of internet. For the high uncertainty of on-line purchasing, online store can build corporate image to make customers familiar with product/service and diminish their perception of risk. Elite corporate image influences customers’ judgment, positive word-of-mouth, and customers’ trust. Finally, this makes customers willing to buy at higher price and enhance their purchase intention. This research uses internet service quality to investigate the relationships between corporate image, positive word-of-mouth, and pay more. Moreover, this research discusses whether corporate image can lower customer perception of risk, accelerate customer to pay more, and pass positive word-of-mouth. In the end, this research highlights the question that whether corporate image, positive word-of-mouth, and pay more can make customer loyal to corporate or not. This research indicates that internet service quality has a positive direct impact on corporate image and positive word-of-mouth. Corporate image has a positive impact on pay more. Corporate image, positive word-of-mouth, and pay more have positive impact on customer loyalty. Online store should build corporate image, encourage positive word-of-mouth. Using customized and unique service is a good way to make customers pay more, yield large profit for corporate.

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Jen-HanTsai und 蔡仁瀚. „The Effects of Corporate Reputation and Store Image on Customer Perceived Value and Customer Loyalty - An Empirical Study of 7-Eleven in Taiwan“. Thesis, 2011. http://ndltd.ncl.edu.tw/handle/21455235747734723353.

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Lin, I.-Huang, und 林易煌. „The Relationships among the Corporate Image, Brand Trust, Customer Satisfaction and Customer Loyalty of Baking Industry- An Example of Ciou Guei Pastry Store“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2ezw72.

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碩士
康寧大學
企業管理研究所
103
The purpose of this study is to investigate the relationships among the corporate image, brand trust, customers’ satisfaction and customers’ loyalty of baking industry. With a convenience sampling method, 500 questionnaires were issued to the consumers who came to Chiou Guei Pastry Store during 2014/10/05 to 2014/10/25 and volunteered to complete the questionnaires, and a total of 447 effective questionnaires were collected. The feedback ratio was 89.4%. Descriptive statistics, independent samples t test, one-way ANOVA, confirmatory factor analysis and structural equation modeling were used to analyze data. Major findings are as follows. (1)Demographic variables of age, occupation, place of residence, family monthly income, family condition and family size, in the part of the study variables facets reach the statistically significant difference. (2)Corporate Image has significantly positive influence on Brand Trust, Customer Satisfaction and Customer Loyalty. (3)Brand Trust has significantly positive influence on customer loyalty. (4)Customer Satisfaction has significantly positive influence on Customer Loyalty. (5)Brand Trust has no significantly positive influence on Customer Loyalty, but according to this study, it shows that Brand Trust has significantly positive influence on Customer Loyalty according to different Customer Satisfaction. The results of the study shows that variables has partly positive relations. Based on the study results, we make recommendations on the practice of the pastry industry.

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TUNG, CHIU HSIEN, und 邱顯棟. „The relationship study among corporate social responsibility performance, corporate image, and customer loyalty – exemplified by convenience chain stores“. Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80020550076710353694.

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碩士
輔仁大學
管理學研究所
97
In view of the competition of domestic convenience chain stores has turned gradually violent and saturated. The proprietor of convenience chain stores not only need to establish the corporate image cognition for consumers, but also understand how to perform the corporate social responsibility let the corporate image has great effect, then promote the customer loyalty. This study takes convenience chain stores as target with questionnaire survey material, try to analysis and discuss the relationship among corporate social responsibility performance, corporate image, and customer loyalty. To provide proprietor of convenience chain stores reference for strategy-making. The scope of this study is the top four convenience chain stores in Taipei city and county. This study designed questionnaire to get primary materials and obtained 640 datum. According to factor analysis, Pearson correlation analysis, and regression analysis…etc. the following results are found: 1. There is significant positive correlation between corporate social responsibility performance and corporate image. Stakeholder relationship responsibility, social participation responsibility, energy saving and environmental protection responsibility are also individual had significant positive correlation with corporate image. And energy saving and environmental protection responsibility has the biggest influence to the corporate image, second is Stakeholder relationship responsibility, finally is social participation responsibility. 2. There is significant positive correlation between corporate social responsibility performance and customer loyalty. Stakeholder relationship responsibility, social participation responsibility, energy saving and environmental protection responsibility are also individual had significant positive correlation with customer loyalty. And stakeholder relationship responsibility has the biggest influence to the customer loyalty, second is energy saving and environmental protection responsibility, finally is social participation responsibility. 3. There is significant positive correlation between corporate image and customer loyalty. Institution image, functional image, commodity image are also individual had significant positive correlation with corporate image. And institution image has the biggest influence to the customer loyalty, second is commodity image, finally is functional image.

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Bücher zum Thema "Corporate store image and customer loyalty"

Gabay, Jonathan. Brand Psychology: Consumer Perceptions, Corporate Reputations. Kogan Page, Limited, 2016.

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Gabay, Jonathan. Brand Psychology: Consumer Perceptions, Corporate Reputations. Kogan Page, 2015.

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Buchteile zum Thema "Corporate store image and customer loyalty"

Abdul Rahman, Nor Irwani, und Nik Ramli Nik Abdul Rashid. „CSR Practices and Customer Loyalty: The Mediating Role of Corporate Image“. In Proceedings of the Colloquium on Administrative Science and Technology, 373–82. Singapore: Springer Singapore, 2014. http://dx.doi.org/10.1007/978-981-4585-45-3_36.

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Cheng, Boon Liat, und Zabid Abdul Rashid. „Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry“. In Cultural Tourism in a Digital Era, 37–38. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15859-4_3.

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Souiden, Nizar, Norizan M. Kassim und Heung-Ja Hong. „East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation and Loyalty“. In Marketing, Technology and Customer Commitment in the New Economy, 237. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_86.

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Indiyarto, Wick, und Harisno. „Impact of Information System-Based Customer Relationship Management Strategy, Social Media Interaction on Customer Perception, Satisfaction, Loyalty, Corporate Image and Purchase Intention to XYZ Cellular Customers in Samarinda City“. In Recent Developments in Intelligent Information and Database Systems, 133–47. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31277-4_12.

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Yeo, Alvin Y. C., und Michael K. M. Chiam. „Unlocking E-Customer Loyalty“. In Advances in Electronic Marketing, 28–44. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch002.

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Marketers are working to improve loyalty apace. This chapter introduces an integrative framework for examining the relative impacts of corporate image, customer trust, and customer value on e-customer loyalty. Importantly, the authors hope that the accompanying suggested strategies would enable marketing managers to craft more compelling value propositions and effective marketing-mix strategies.

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Cheng, T. C. E., L. C. F. Lai und A. C. L. Yeung. „The Driving Forces of Customer Loyalty“. In Electronic Business, 1540–57. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-056-1.ch095.

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In this study we examine the driving forces of customer loyalty in the broadband market in Hong Kong. We developed and empirically tested a model to examine the antecedents of customer loyalty towards Internet service providers (ISPs) in Hong Kong. Structural equation modeling (SEM) was used to evaluate the proposed model. A total of 737 valid returns were obtained through a questionnaire survey. The results show that customer satisfaction, switching cost, and price perception are antecedents that lead directly to customer loyalty, with customer satisfaction exerting the greatest influence. Although we found that service quality significantly influences customer satisfaction, which in turn leads to customer loyalty, we did not find a direct relationship between service quality and customer loyalty. Our results also reveal that corporate image is not related to customer loyalty. Our empirical investigation suggests that investing huge resources in building corporate image can indeed be a risky strategy for ISPs.

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Martínez, Patricia, und Ignacio Rodríguez del Bosque. „Explaining Consumer Behavior in the Hospitality Industry“. In Handbook of Research on Global Hospitality and Tourism Management, 501–19. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8606-9.ch025.

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The aim of this chapter is to explore how Corporate Social Responsibility (CSR) associations and corporate image influence customers´ behavior. Specifically, a model is proposed in which CSR and corporate image positively condition customer loyalty. It also proposes that the company´ social responsible initiatives influence customer satisfaction. In order to test this model structural equation modelling is employed on a sample of 382 Spanish hotel customers. This study finds that both corporate image and customer satisfaction contribute to achieve customer loyalty, also proving the roles of corporate image as a mediating variable. Additionally, our results show that CSR influences customer satisfaction. Finally, although we did not corroborate that CSR associations increase customer loyalty CSR associations have an indirect effect on loyalty through corporate image. As the results of studies concerning loyalty will depend on the services or products examined other business areas should be considered to find out about the generalization of these results. Second, other relevant variables could be included in further research.

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Tan, Caroline S. L. „We Need to Look Cute! But Is It Really Effective?“ In Advances in Marketing, Customer Relationship Management, and E-Services, 228–54. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch012.

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This chapter examines how Lawson, a convenience store chain in Japan has taken a different approach in utilizing Twitter. This chapter begins with the background of the retail sector in Japan, specifically the convenience store industry as well as a brief description of cute culture. The key elements of Lawson's Twitter account are explored accordingly. Using elements from Esch, Langner, Schimitt & Geus' (2006) general model of branding components and relationship to micro blogging, a study was conducted to examine the current and future purchase intentions. While social media proved to help differentiate Lawson from its competitors, it was not the main factor in generating brand loyalty. The findings show that not all followers displayed purchase intentions. The results also identified a gap between the perceptions of Lawson's Twitter account versus the overall corporate brand. This provides the foundation for further research activities in developing more effective methods of maximizing Twitter in enhancing customer experience and subsequently increasing brand equity and loyalty.

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Ferrer, Gemma García. „Consumer Behaviors and Contemporary Attitudes in Luxury Markets“. In Advances in Marketing, Customer Relationship Management, and E-Services, 29–45. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9958-8.ch002.

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This chapter analyzes the differences in consumer behavior and attitudes towards Luxury Goods. The established bond of the consumer with the luxury brand, as derived from a psychological process, is strong, and characterized by the emotional. The Luxury Brand is a symbol of personal and social identity, it expresses the individual's personality and lifestyle, strengthens the projection of self-image, status and self-concept. This chapter will analyze the buying decision process, customer retention and loyalty. The chapter will study the role of envy in the buying decision process of Luxury Goods, within a context of social comparison. As well as advertising messages and their strategies (of which envy is commonly used). The personality of the Luxury Retail Store will be analyzed. It will review the most important scientific contributions paying special attention to research done in the field of Neuromarketing and Neurobiology of Beauty.

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Randa, Isaac Okoth. „Corporate Social Responsibility Interventions for Namibia's Post-COVID-19 Sustainable Banking Sector“. In Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs, 48–73. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7436-2.ch003.

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This chapter explores the role of corporate social responsibility (CSR) as a mechanism for embedding a sustainability framework within the Namibian banking sector post-COVID-19, which is currently facing a looming deterioration of asset quality and chronic liquidity crises. A qualitative research approach grounded in thematic analysis of stakeholder interviews and documentary analysis were suitable. The study assessed the foundations of CSR activities in Namibian commercial banks using institutional, legitimacy, and stakeholder theories. Overall, governance, brand image, customer loyalty, market competition, and regulatory pre-emption ranked prominently amongst internal and external institutional factors driving CSR in Namibian commercial banks. The study identified various change interventions for commercial banks, like improved CSR reporting, stakeholder engagement, and preferential pricing strategies for vulnerable people in society. Recommendations include development of a uniform CSR framework in line with international best practices contextualized to local socio-economic conditions.

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Konferenzberichte zum Thema "Corporate store image and customer loyalty"

Igho Elvis, Imadonmwiyi, und Ekienabor Ehijiele. „Effective Management of Corporate Image in Achieving Customer Loyalty“. In 2nd International Conference on Management, Economics and Finance. Acavent, 2019. http://dx.doi.org/10.33422/2nd.icmef.2019.11.721.

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Köseoğlu, Ali Rıza, und Hanifi Murat Mutlu. „CORPORATE IMAGE AND CUSTOMER LOYALTY IN THE DENTAL HEALTH SECTOR“. In 5th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2019. http://dx.doi.org/10.31410/eraz.2019.41.

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Irawan, Aditya, Kandi Dahlan, Rustono Marta, Lusi Piantari und Maichel Chinmi. „The Influence of Corporate Image and Promotion on Customer Satisfaction towards Loyalty“. In The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.4-8-2020.2302475.

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Liu, J., G. Z. Hu, W. J. Yi, L. Liu und L. L. Zuo. „A study on the influence of online-store image on customer satisfaction and loyalty“. In 2017 14th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2017. http://dx.doi.org/10.1109/icsssm.2017.7996274.

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Chung, Ki-Han, Deok-Jae Choi, Yu-Hui Dong, Myeong-Guk Choi und Jae-Ik Shin. „Customer Loyalty in the NPS and Impact of Store Image, Charity Image, and Customer Orientation: The Moderating Effect of Trust“. In Business 2014. Science & Engineering Research Support soCiety, 2014. http://dx.doi.org/10.14257/astl.2014.70.06.

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Yang, Kai-Fu, Hao-Wei Yang, Chao-Hung Huang, Jui-Yi Yang und Wen-Yu Chang. „Research on the Service Quality, Customer Satisfaction and Customer Loyalty-Taking Corporate Image as a Moderating Variable“. In ICIBE 2019: 2019 The 5th International Conference on Industrial and Business Engineering. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3364335.3364339.

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Valentika, Nina, Vivi Nursyirwan und Sasmita Ardaninggar. „Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee“. In Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.17-7-2020.2303083.

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„The Influence of Perceived Service Quality, Corporate Image, Customer Satisfaction and Value on Customer Loyalty of Agriculture Bank of China in Kunming, China“. In International Conference on Trends in Economics, Humanities and Management. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0814083.

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