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The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in making purchasing decision (Y). This study is classified into a descriptive correlational study. Data collection techniques in this study using questionnaires, interviews, literature review and documentation. The results of this research are: (1) There is no significant positive impact product, location and promotion on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan.(2) There is a significant positive effect the price, people, process and physical evidence on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan. (3) Together product, price, location, promotion, people, process and physical evidence influence consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan amounted to 65.1%, while the remaining 34.9% is influenced by other factors outside 7 these factors.
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Chiguvi, Douglas, und Musasa Tinashe. „The nexus between brand consciousness and psychological antecedents of consumers’ decision-making styles“. International Journal of Research in Business and Social Science (2147- 4478) 11, Nr. 10 (31.12.2022): 46–54. http://dx.doi.org/10.20525/ijrbs.v11i10.2142.
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The aim of this study was to determine the nexus between brand consciousness and psychological antecedents of consumer decision-making styles of Generation Y consumers in Botswana. Brand Consciousness refers to the degree to which people use brand names to make purchase decisions. The study employed quantitative and causal research. E-questionnaire was employed to collect data from 400 generation Y consumers, of which 320 were successfully selected and tested through purposeful sampling. The study results revealed that there is a positive relationship between brand consciousness and psychological antecedents of consumer decision-making styles and also the research findings indicated that millennial consumers in Botswana identify themselves as independent decision-makers that do not rely on external influence when making their purchasing decisions. The study results also indicated that most Batswana millennials are more cognitive innovators than sensory innovators. It is recommended that retailers must be encouraged to add excitement to shopping amenities to attract and retain millennial sensory innovators. Tangible evidence on future research is also required on the actual effects of modern smart e-shopping on generational transformation from Gen X, and Y to Z.
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Nash, Jill. „Exploring how social media platforms influence fashion consumer decisions in the UK retail sector“. Journal of Fashion Marketing and Management: An International Journal 23, Nr. 1 (11.03.2019): 82–103. http://dx.doi.org/10.1108/jfmm-01-2018-0012.
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PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influence their behaviours and perceptions of high-street fashion retailers, and these factors are aided and facilitated by the use of SM. However, the research also revealed that SM is not the only source that motivates their consumer decision-making process, and with the proliferation of active users on SM, these platforms are (and will continue to have) an ever more increasing impact on consumer decision-makings. Participants were found to actively use SM to gain inspiration and information regarding high-street fashion retailers, however their final intentions to purchase were not as highly influenced by the content produced as previously expected.Research limitations/implicationsPrior to consumers’ making any decisions they are impacted by various stimuli, however, with the proliferation of active users on SM, the influence these platforms unconsciously have on consumer behaviour is vast. Therefore, suggesting that consumers are not as predictable as traditional consumer decision-making process (CDMP) theory postulates. Although thought processes do appear to exist, consumers now demonstrate a much more complex process, which create multiple layers of motivations where internal and external factors overlap.Practical implicationsThe findings of this study present valuable implications for high-street fashion marketers and are anticipated to enhance and deepen fashion marketers understanding of CDMP when using SM. Thus, they must strive to understand and provide relevant content to consumers’, not only for Generation Y but also Generation X, responding to quickly changing consumer demands and expectations with both of these cohorts. Overall, these findings propose that high-street fashion retailers on SM must understand the complexity of internal and external factors motivating consumers to interact with retailers online and off, and therefore, generating added value for their consumers. This is useful within marketing practises.Social implicationsThis paper gives some clarity and insight into the motivations of consumers in the fashion retail environment, from a digital influential perspective.Originality/valueThe findings concluded that SM has created a consumer that can be impacted at any stage of the decision process and has added to the research regarding unplanned consumer behaviour. Participants behaviours were stimuli-driven and user-controlled. Therefore, this had a larger impact on inspiration as opposed to modifying their behaviours to align exactly with trends or products.
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Chiguvi, Douglas, und Tinashe Musasa. „INFLUENCE OF PSYCHOLOGICAL ANTECEDENTS OF CONSUMER DECISION-MAKING STYLES ON MILLENNIAL CONSUMER’S INNOVATIVENESS IN BOTSWANA“. EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT 9, Nr. 1 (2021): 1–13. http://dx.doi.org/10.15604/ejbm.2021.09.01.001.
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The aim of this study was to measure the influence of psychological antecedents of consumer decision-making styles of millennial consumer’s innovativeness in Botswana. The study adopted a quantitative survey in gathering data from millennial consumers. Structured questionnaires with Likert scales were utilized in data collection. The targeted population comprised of 400 generation Y consumers in which 320 were successfully selected and tested through convenience sampling. The study results indicated that millennial consumers in Botswana are under no time pressure to complete their shopping activities and highly materialistic in their shopping choices. They are independent shoppers impervious to interpersonal influence and confident of their shopping decision-making. The results also revealed that millennial consumers in Botswana identify themselves as independent decision makers that do not rely on external influence. Finally, the study results pointed out that the greater majority of Batswana millennials are cognitive innovators than sensory innovators. The researchers recommended that retailers must be encouraged to add excitement in shopping amenities to attract and retain millennial sensory innovators. Tangible evidence on future research is also required on the actual effects of modern smart shopping on generational transformation from Gen X, Y to Z.
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Cole, Catherine, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael I. Norton und Ellen Peters. „Decision making and brand choice by older consumers“. Marketing Letters 19, Nr. 3-4 (13.09.2008): 355–65. http://dx.doi.org/10.1007/s11002-008-9058-x.
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ÖZTEK, M. Yaman, und Özgür ÇENGEL. „The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior“. AJIT-e: Online Academic Journal of Information Technology 4, Nr. 11 (01.05.2013): 7–17. http://dx.doi.org/10.5824/1309-1581.2013.2.001.x.
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As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.
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HAFSTROM, JEANNE L., JUNG SOOK CHAE und YOUNG SOOK CHUNG. „Consumer Decision-Making Styles: Comparison Between United States and Korean Young Consumers“. Journal of Consumer Affairs 26, Nr. 1 (Juni 1992): 146–58. http://dx.doi.org/10.1111/j.1745-6606.1992.tb00020.x.
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SPROTLES, GEORGE B., und ELIZABETH L. KENDALL. „A Methodology for Profiling Consumers' Decision-Making Styles“. Journal of Consumer Affairs 20, Nr. 2 (Dezember 1986): 267–79. http://dx.doi.org/10.1111/j.1745-6606.1986.tb00382.x.
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Ameliawaty, Rianty, und Ii Halilah. „Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making“. Jurnal Riset Bisnis dan Investasi 3, Nr. 2 (08.01.2018): 63. http://dx.doi.org/10.35697/jrbi.v3i2.934.
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This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with 49% by having a significant positive relationship is very strong. The regression equation that can be obtained in this research is Y = 2.494 + 0.370X which shows Constant of 2,494 can be interpreted if brand awareness equal to zero (X = 0) or no brand awareness, then consumer purchase decision only equal to 2.494. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung. Penelitian ini untuk mengetahui bagaimana brand awareness di CFC Bandung, bagaimana keputusan pembelian konsumen di CFC Bandung, dan bagaimana pengaruh brand awareness terhadap keputusan pembelian di CFC Bandung. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan analisis data deskriptif. Jumlah sampel dalam penelitian ini adalah 117 konsumen yang pernah melakukan pembelian di CFC Bandung. Uji reliabilitas, R2, uji hipotesis, dan regresi sederhana digunakan pada penelitian ini. Hasil penelitian menunjukkan bahwa kesadaran merek memiliki pengaruh dengan R2 49% dan memiliki hubungan positif yang sangat kuat secara signifikan. Persamaan regresi yang dapat diperoleh dalam penelitian ini adalah Y = 2,494 + 0,370X. Kesadaran merek memiliki nilai regresi linier sederhana yaitu 0,370. Penelitian ini menunjukkan bahwa brand awareness berpengaruh terhadap keputusan pembelian konsumen di CFC Bandung.
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HIU, ALICE S. Y., NOEL Y. M. SIU, CHARLIE C. L. WANG und LUDWIG M. K. CHANG. „An Investigation of Decision-Making Styles of Consumers in China“. Journal of Consumer Affairs 35, Nr. 2 (Dezember 2001): 326–45. http://dx.doi.org/10.1111/j.1745-6606.2001.tb00117.x.
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Thesis (MBA)--Stellenbosch University, 2015. ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated with the consumers under review. The study then used Analysis of Variance (ANOVA) to establish the variation between the different decision-making styles. The findings revealed that the decision-making styles of quality consciousness and a recreational shopping orientation are highly correlated. The research findings have policy implications and recommendations for the development of marketing strategies and further research have been made. AFRIKAANSE OPSOMMING: Die doel van die navorsing was om ondersoek te doen na die besluitnemingstyle van stedelike Zambiese vroue van Generasie X wanneer hulle klereprodukte koop. Die navorsing het gebruik gemaak van die inventaris van verbruikerstyle wat deur Sproles en Kendall (1986) ontwikkel is, ’n skaal wat in Engels as die Consumer Styles Inventory (CSI) bekendstaan, om die eienskappe van verskillende inkopiestyle te meet. Uit die 300 self-geadministreerde vraelyste wat versprei is, is 180 vir die ontleding van die data gebruik. The Cronbach Alpha-koëffisiënte kon die betroubaarheid van die CSI-skaal bevestig op 7 uit die 8 besluitnemingstyle wat geassosieer kon word met die verbruikers wat ondersoek is. Die navorsingstudie het daarna van variansieanalise gebruik gemaak om die variasie tussen die verskillende besluitnemingstyle te bepaal. Die bevindings het onthul dat die besluitnemingstyle van gehaltebewustheid en inkopies wat as rekreasie beskou word, hoogs gekorreleerd is. Die navorsingsbevindinge het implikasies vir beleid en aanbevelings is gedoen vir die ontwikkeling van bemarkingstrategieë en vir verdere navorsing.
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Hall, Edward John. „The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis“. Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.
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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.
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Besharat, Ali. „Essays on Mental Accounting and Consumers' Decision Making“. Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/3977.
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This dissertation is structured in the form of two empirical essays, each investigating one type of irrational decision caused by mental accounting. The first essay, titled "Managing the Cost of Multiple Debt Accounts: A Behavioral Perspective", explores why many people pay off credit cards' with the lowest rate first when rationally speaking they should repay the debt with the highest rate most quickly. This essay suggests that irrationality emerges when people seek to close `mental accounts' associated with their credit cards and reduce the total number of outstanding loans rather than decrease the amount of total debt among all credit cards. Consumers want to be debt free. If they can get rid of debt, on even one credit card, they feel a sense of accomplishment which psychologically helps them manage remainder of their debt better. The second essay, titled "Saving by Overspending", explores consumers' over-expenditure and indulgent consumption when they make prepayments in the form of time, effort, or money toward a consumption goal. This essay proposes that people subconsciously try to get their prepayments' worth, but in fact they may be spending their money irrationally. In addition, contrary to common knowledge, this essay suggests that when a prepayment is unanticipated, the loss of self-control is often more prominent when prepayments are made with behavioral resources (e.g., time or effort) than equivalent monetary resources.
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Chatzidakis, Andreas. „The role of neutralisation in consumers' ethical decision-making“. Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/12844/.
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Consumers often behave in ways that are in apparent contradiction to their expressed ethical concerns (e.g. Carrigan and Attalla, 2001). In light of this, it is imperative that theories of consumer's ethical decision-making explain the ways in which people justify these acts to themselves and others. This thesis advances the concept of neutralisation (Sykes and Matza, 1957) in order to explore how individuals soften or eliminate the impact that counter-attitudinal and norm-contradictive behaviour can have upon their self-concept and social relationships. A mixed method approach was adopted, comprising of two qualitative and two quantitative studies. The first qualitative study examined the applicability of neutralisation in consumers' support for the Fair Trade movement, a context which has been identified as of particular concern in previous research. Subsequently, the role of neutralisation in ethical decision-making was hypothesised within the theoretical framework of the Theory of Planned Behaviour (TPB; Ajzen, 1985, 1991). A second qualitative study enabled the operationalisation of the TPB and neutralisation constructs and informed the design of the quantitative studies. A survey study and an experiment served to test the main research hypotheses. Results indicated that neutralisation has a significant, negative effect on intention and it precedes actual behaviour. This represents the first successful attempt to integrate neutralisation with an existing account of ethical decision-making. Despite this, there was no conclusive indication that neutralisation moderates the norm-intention, attitude-intention and intention-behaviour relationships. The experimental study did not appear to confirm the causal role of neutralisation but it did suggest possible moderating effects of the personal (rather than social) acceptance of neutralising beliefs. These findings are discussed in the light of previous studies and implications for neutralisation and ethical decision-making research are explored.
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Schneller, Benedikt, und Jake James Swanson. „Country of Origin within the consumers' decision-making process“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39555.
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Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. Purpose The purpose of this study was to understand and explore which product information cues COO effects, along with how these cues influence the consumer's cognitive decision-making process. Leading to recommendations for companies, of how they can then use these effects in their favour. Method An interpretivism philosophy was used as part of this study, along with an inductive approach. Exploratory research was conducted to analyse the qualitative data during the experimental setting within three focus groups to gather in-depth views and opinions of participants. The research was gathered using convenience sampling, with limitations including the pre-bias participants had surrounding a COO. Findings The three most important information cues were quality, price and brand when it comes to what information consumers need to make a purchase. There is a difference in willingness to pay, perceived brand image and value surrounding COO from the COO experiment conducted between Germany and Poland. Research participants would pay on average 104 Euros more for the same product if it was a German brand over a Polish one. COO effects consumers in both a direct and indirect way, the subliminal use of COO, suggesting that the decision-making process is not completely cognitive. Similarly, consumers do not initially perceive COO as an important factor until it is brought up. However it can be said to be at the back of their minds at all times. It was also suggested that consumers have a ranking of countries within their minds and use it to aid their decision-making process. Consumers want to use the rational (intrinsic) cues (quality, design), however the extrinsic cues (brand, price) were identified as being more important. Conclusion In conclusion it can be said that COO is an important influencing factor on the consumers' decision-making process. COO is a factor effecting and influencing the different information cues which consumers identify as being important to their purchase. COO is seen as an influencing factor continuously effecting information cues, but more specifically price, brand and quality. Brands with 'higher' perceived COO's can thrive under their competitive advantage, whilst brands with a 'lower' perceived COO do not do as well.
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Alkhalil, Mohamad. „Effect of eWOM on consumers purchasing decision making process“. Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159686.
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People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. Two-way communication has led to the creation of a product purchase website that encourages people to share and publish their views. Today, people looking for the best and most satisfying purchase option that makes multiple alternatives available. Online reviews can increase or decrease the life of these alternatives in the decision-making process. Due to the importance of online reviews in a person's decision, this study aims to investigate and evaluate how and whether online reviews affect the person's decision-making process. The problem is mainly about people's opinion of online reviews, and why they use them, the impact of the electronic word of mouth versus the word of mouth, to what extent online reviews are used to make potential decisions for consumers. In order to obtain the results of the study, focus group were conducted with four of semi-structured interviews. In order to obtain the results of the study, interviews were conducted with the focus group as well as a number of semi-structured interviews. The results showed the dominance of online reviews of a person's decision. Study participants believe that it is good to rely on online reviews to obtain information, while at the same time believing that these reviews do not affect the final outcome but can affect the details of the product or service to be purchased.
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Kurniawan, Sri Hartati. „Consumer decision-making in product selection and product configuration processes /“. View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.
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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004. Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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Barnes, John. „Decision Making in a Miniature Market“. Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248407/.
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Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.
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Quintal, Vanessa Ann. „An investigation into the effects of risk and uncertainty on consumers' decision-making processes : a cross-national study“. University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0038.
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[Truncated abstract] Global tourism accounted for US$623 billion in 2004, representing 6% of the world's exports of goods and services (World Tourism Organisation, 2005). In the last decade, natural and man-made disasters have adversely affected the tourism industry. Consequently, the risk and uncertainty associated with travel have increased, potentially impacting on tourists' behaviour. However, while travel motivators have received a great deal of research attention, travel constraints have not been examined to the same degree. The present study explores risk and uncertainty and their roles in people's decisionmaking processes in a tourism context. In doing so, attempts were made to clarify the distinction between the risk and uncertainty constructs, which in prior research often have been used interchangeably, leading to some confusion about their roles. The distinction between the perceptual and attitudinal constructs also was clarified, as prior research into their differential impacts has been limited. To achieve these objectives, data were collected from online research panel members in Australia, the United States (USA), the United Kingdom (UK), New Zealand, South Korea, China and Japan, as part of a larger tourism study. While the majority of the country samples were drawn from the general population, the Japan sample constituted an international
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Knutsson, Erika. „Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction“. Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49179.
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It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers, as bundles often are offered at a reduced price and provide convenience and reduced risk. But there are also major drawbacks, for example reduced freedom of choice and increased risk of over-consumption. In the present study, the general aim is to increase the understanding of how consumers’ perceive bundle value. To achieve this, focus is turned to bundle composition, more specifically the complementarity between bundle products, as a source of value for consumers. By exploring what complementarity is, how it influences consumer preferences for and satisfaction with bundles and how it interacts with bundle discount insights about the overall value of bundles for consumers is gained. In five scenario-based experiments, the influence of different kinds and different degrees of complementarity on consumers’ perceptions of bundle value is studied and compared to evaluations of separate products. The results show that bundles generally are not preferred over separate products and that they only exceptionally provide more satisfaction. However, the results also highlight the influence of bundle composition on consumer evaluations. Generally, bundle complementarity has a positive effect on preferences and satisfaction, especially when combined with a discount. The results also illustrates that complementarity is a multifaceted concept. Many kinds of relations between bundle products are considered complementary and the degree of complementarity may vary within and between different types of complementarity. Based on the results it is suggested that the notion of complementarity is closely related to consumers’ everyday practices and the value bundles provides in use. When consumers understand the value that bundle products provide in use, the perceived complementarity increases and preferences and satisfaction is positively influenced. It is suggested that bundling can be used as a strategic tool by companies to increase value for customers. By considering their customers’ needs and practices companies can compose bundles that are perceived as complementary and offer value-in-use.
Höser, Hans. Kontextabhängige Präferenzen: Die Relativität von Präferenzurteilen und ihre Bedeutung für Kaufentscheidungen von Konsumenten. Frankfurt am Main: P. Lang, 1998.
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Shenge, Nyitor Alexander. Wisdom and folly: Decision dilemmas of advertisers and consumers. Ibadan, Nigeria: Faculty of the Social Sciences, University of Ibadan, 2014.
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Aristizábal, Juan Pablo Avilán. Mercadeo de consumo masivo, 1985-2005: Testimonios de protagonistas. Bogotá, Colombia: UniAndes, Facultad de Administración, 2006.
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Huber, Wilfried R. Markenpolitische Strategien des Konsumgüterherstellers: Dargestellt an Gütern des täglichen Bedarfs. Frankfurt am Main: P. Lang, 1988.
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Friedrichs, Walter. Der Einfluss von Gefühlen auf Kaufentscheidungen: Erklärung und Operationalisierung von Gefühlen sowie Folgerungen für unternehmens- und verbraucherpolitische Handlungskonzeptionen. Frankfurt am Main: P. Lang, 1985.
Buchteile zum Thema "Consumers $x Decision making":
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Ramkissoon, Haywantee. „Hospitality consumers’ decision-making“. In The Routledge Handbook of Hospitality Marketing, 271–83. New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-22.
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Polonsky, Michael, Fiona Court, Rory Sullivan und Craig Mackenzie. „Consumers and Community“. In Environmental Management and Decision Making for Business, 75–86. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230524460_9.
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Conejo, Antonio J., Miguel Carrión und Juan M. Morales. „Energy Procurement by Consumers“. In Decision Making Under Uncertainty in Electricity Markets, 323–55. Boston, MA: Springer US, 2010. http://dx.doi.org/10.1007/978-1-4419-7421-1_9.
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Nutt, Paul C. „Strategic Decision-Making“. In The Blackwell Handbook of Strategic Management, 33–67. Oxford, UK: Blackwell Publishing Ltd, 2017. http://dx.doi.org/10.1111/b.9780631218616.2006.00003.x.
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Šalkovska, Jelena, Valerijs Praude, Anda Batraga und Oksana Afoniceva. „Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process“. In Eurasian Studies in Business and Economics, 25–36. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76288-3_2.
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Grange, Camille, und Izak Benbasat. „Tracing Consumers’ Decision-Making in Digital Social Shopping Networks“. In Information Systems and Neuroscience, 1–9. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-41402-7_1.
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Jain, S. K., und V. P. Singh. „Rational Decision Making“. In Water Resources Systems Planning and Management, 459–502. Elsevier, 2003. http://dx.doi.org/10.1016/s0167-5648(03)80062-x.
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Stewart, Theodor J. „Decision-Making Approaches“. In Encyclopedia of Information Systems, 535–49. Elsevier, 2003. http://dx.doi.org/10.1016/b0-12-227240-4/00037-x.
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Konferenzberichte zum Thema "Consumers $x Decision making":
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Cao, Huai, Xiuling Wang und Kaixuan He. „Influence Mechanism of Air Humidifier Product Color and Shape on User Preference Based on Eye Tracking“. In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001704.
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Eye tracking realizes the tracking of eye movement by tracking the position of the eye's gaze point or the movement trajectory of the eyeball. It objectively shows the user's real experience of a certain product in a scientific experimental way; according to the literature, the eye The research and application of motion tracking technology in air humidifiers are few; based on this, this article takes air humidifier products as the research object, and through the method of eye movement test experimental psychology, the influence mechanism of color and shape in the field of humidifier products Conduct research to measure the user experience of consumers. Based on the eye movement method, we will conduct experimental research. The independent variables are the different colors and shapes of the air humidifier products. Dependent variables include first fixation time, first fixation duration, total fixation time, second fixation time and subjective evaluation. It is estimated that X subjects will participate in the experimental test. Through the test data analysis of the subjects, this research mainly explores the following conclusions: (1) Whether the different colors of the air humidifier products can cause significant differences in the eye movements of users (2) Whether the shape of the air humidifier product causes a significant difference to the user's eye movement attention. In addition, this research provides a reference value method for consumer decision-making for industrial design optimization in related product fields; based on quantitative analysis of eye tracking technology, explores user experience, so as to better grasp the visual preferences of target consumers and clarify products Design, development and upgrade direction, accurate market positioning.
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Han, Wanshan. „Purchasing Decision-Making Process of Online Consumers“. In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.214.
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Kyng, Timothy, Ling Li und Ayse Bilgin. „Risk, uncertainty & decisions about australian retirement village residency for seniors“. In Decision Making Based on Data. International Association for Statistical Education, 2019. http://dx.doi.org/10.52041/srap.19305.
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“Retirement Villages” (RVs) are a common form of housing for older people in Australia. RV contracts are very complex. RV residency terminates on death or ill health. At Macquarie we developed a free online RV financial calculator. This is designed to help consumers with understanding the contracts, comparison shopping, and avoiding costly mistakes. It takes account of longevity / health and financial risks. It converts the complex fee structure to a comparison rent payable monthly over the consumers expected healthy lifespan. RVs are much costlier than most consumers expect. The cost varies by gender and increases with age. This tool uses actuarial modelling utilising publicly available data on mortality and disability. The contracts have much in common with insurance policies. This is the first RV calculator available in Australia. The underlying actuarial model is very original and the calculator can handle the vast majority of contract designs.
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„SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE“. In International Conference on E-business. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001908302290234.
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Zhang, Caihong, und Huabing Yao. „Impact of Social Media on Young Consumers’ Hotel Decision-making Behavior“. In 2021 International Conference on Culture, Design and Social Development (CDSD 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220109.003.
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Zhang, Aihua, Mingxing Zheng, Nan Jiang und Jianing Zhang. „Culture and consumers' decision-making styles: An experimental study in individual-level“. In 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2013. http://dx.doi.org/10.1109/iciii.2013.6703182.
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Xiuting, Wang, und Du Haibo. „Analysis of buying decision making process on Chinese clothing for Ethiopian young consumers“. In 2011 6th International Conference on Product Innovation Management (ICPIM). IEEE, 2011. http://dx.doi.org/10.1109/icpim.2011.5983773.
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Bakhshian, Sonia, und Young-A. Lee. „Conceptualizing Consumers’ Decision-Making Process of Using Wearable Technology Through the Sustainability Lens“. In Breaking Boundaries. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.13573.
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Xing, Zhentao, und Jie Xu. „Decision-making of X Home Appliance Logistics Service Level“. In Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/hsmet-19.2019.36.
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Liang, Ming-Ching, Anthony Dudo, Lee Ann Kahlor, Niveen Abi Ghannam und Allison J. Lazard. „Nano-scientists as Consumers and Sources of Information about Nanoethics“. In 2016: Confronting the challenges of public participation in environmental, planning and health decision-making. Iowa State University, Digital Press, 2013. http://dx.doi.org/10.31274/sciencecommunication-180809-37.
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Kaymaz, Sidar, und Alaattin Diri. Use of Information Technology Tools in Source Selection Decision Making: A Study on USAF's KC-X Tanker Replacement Program. Fort Belvoir, VA: Defense Technical Information Center, Juni 2008. http://dx.doi.org/10.21236/ada483198.
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Durovic, Mateja, und Franciszek Lech. A Consumer Law Perspective on the Commercialization of Data. Universitätsbibliothek J. C. Senckenberg, Frankfurt am Main, 2021. http://dx.doi.org/10.21248/gups.64577.
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Commercialization of consumers’ personal data in the digital economy poses serious, both conceptual and practical, challenges to the traditional approach of European Union (EU) Consumer Law. This article argues that mass-spread, automated, algorithmic decision-making casts doubt on the foundational paradigm of EU consumer law: consent and autonomy. Moreover, it poses threats of discrimination and under- mining of consumer privacy. It is argued that the recent legislative reaction by the EU Commission, in the form of the ‘New Deal for Consumers’, was a step in the right direction, but fell short due to its continued reliance on consent, autonomy and failure to adequately protect consumers from indirect discrimination. It is posited that a focus on creating a contracting landscape where the consumer may be properly informed in material respects is required, which in turn necessitates blending the approaches of competition, consumer protection and data protection laws.
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Connors, Caitlin, Laura Malan, Murel Esposito, Claire Madden, Nefeli Trikka, Mel Cohen, Faun Rothery et al. UK Public’s Interests, Needs and Concerns Around Food. Food Standards Agency, Juni 2022. http://dx.doi.org/10.46756/sci.fsa.ihw534.
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This qualitative and quantitative research explored UK consumer views and priorities in relation to our responsibilities around food hygiene and safety, but also around wider interests the public see critical in shaping their food choices and lives including: health and nutrition environment and ethics price quality and convenience consumer versus business power potential food futures The top priorities for consumers, and where they would like action taken on their behalf, are around ensuring: hygiene and safety standards are maintained or strengthened equitable access to safe, healthy, affordable food easy informed decision making trustworthy food information In the context of the UK, they would like to ensure farmers and UK agriculture are protected and that locally produced food is accessible. In the wider context of the system, consumers would like action on animal welfare and waste (food and packaging), and in the long term a steer towards fair, ethical and sustainable food systems.
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Keefer, Philip, und Carlos Scartascini, Hrsg. Trust: The Key to Social Cohesion and Growth in Latin America and the Caribbean (Executive Summary). Inter-American Development Bank, Januar 2022. http://dx.doi.org/10.18235/0003911.
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Trust is the most pressing and yet least discussed problem confronting Latin America and the Caribbean. Whether in others, in government, or in firms, trust is lower in the region than anywhere else in the world. The economic and political consequences of mistrust ripple through society. It suppresses growth and innovation: investment, entrepreneurship, and employment all flourish when firms and government, workers and employers, banks and borrowers, and consumers and producers trust each other. Trust inside private and public sector organizations is essential for collaboration and innovation. Mistrust distorts democratic decision-making. It keeps citizens from demanding better public services and infrastructure, from joining with others to control corruption, and from making the collective sacrifices that leave everyone better off. The good news is that governments can increase citizen trust with clearer promises of what citizens can expect from them, public sector reforms that enable them to keep their promises, and institutional reforms that strengthen the commitments that citizens make to each other. This book guides decision-makers as they incorporate trust and social cohesion into the comprehensive reforms needed to address the region's most pernicious challenges.
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Short, Samuel, Bernhard Strauss und Pantea Lotfian. Emerging technologies that will impact on the UK Food System. Food Standards Agency, Juni 2021. http://dx.doi.org/10.46756/sci.fsa.srf852.
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Rapid technological innovation is reshaping the UK food system in many ways. FSA needs to stay abreast of these changes and develop regulatory responses to ensure novel technologies do not compromise food safety and public health. This report presents a rapid evidence assessment of the emerging technologies considered most likely to have a material impact on the UK food system and food safety over the coming decade. Six technology fields were identified and their implications for industry, consumers, food safety and the regulatory framework explored. These fields are: Food Production and Processing (indoor farming, 3D food printing, food side and byproduct use, novel non-thermal processing, and novel pesticides); Novel Sources of Protein, such as insects (for human consumption, and animal feedstock); Synthetic Biology (including lab-grown meat and proteins); Genomics Applications along the value chain (for food safety applications, and personal “nutrigenomics”); Novel Packaging (active, smart, biodegradable, edible, and reusable solutions); and, Digital Technologies in the food sector (supporting analysis, decision making and traceability). The report identifies priority areas for regulatory engagement, and three major areas of emerging technology that are likely to have broad impact across the entire food industry. These areas are synthetic biology, novel food packaging technologies, and digital technologies. FSA will need to take a proactive approach to regulation, based on frequent monitoring and rapid feedback, to manage the challenges these technologies present, and balance increasing technological push and commercial pressures with broader human health and sustainability requirements. It is recommended FSA consider expanding in-house expertise and long-term ties with experts in relevant fields to support policymaking. Recognising the convergence of increasingly sophisticated science and technology applications, alongside wider systemic risks to the environment, human health and society, it is recommended that FSA adopt a complex systems perspective to future food safety regulation, including its wider impact on public health. Finally, the increasing pace of technological
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Evidence Synthesis and Meta-Analysis for Drug Safety. Council for International Organizations of Medical Sciences (CIOMS), 2016. http://dx.doi.org/10.56759/lela7055.
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At any point in the drug development process, systematic reviews and meta-analysis can provide important information to guide the future path of the development programme and any actions that might be needed in the post-marketing setting. This report gives the rationale for why and when a meta-analysis should be considered, all in the context of regulatory decision-making, and the tasks, data collection, and analyses that need to be carried out to inform those decisions. -- There is increasing demand by decision-makers in health care, the biopharmaceutical industry, and society at large to have access to the best available evidence on benefits and risks of medicinal products. The best strategy will take an overview of all the evidence and where it is possible and sensible, combine the evidence and summarize the results. For efficacy, the outcomes generally use the same or very similar predefined events for each of the trials to be included. Most regulatory guidance and many Cochrane Collaboration reviews have usually given more attention to assessment of benefits, while issues around combining evidence on harms have not been as well-covered. However, the (inevitably) unplanned nature of the data on safety makes the process more difficult. -- Combining evidence on adverse events (AEs), where these were not the focus of the original studies, is more challenging than combining evidence on pre-specified benefits. This focus on AEs represents the main contribution of the current CIOMS X report. The goal of the CIOMS X report is to provide principles on appropriate application of meta-analysis in assessing safety of pharmaceutical products to inform regulatory decision-making. This report is about meta-analysis in this narrow area, but the present report should also provide conceptually helpful points to consider for a wider range of applications, such as vaccines, medical devices, veterinary medicines or even products that are combinations of medicinal products and medical devices. -- Although some of the content of this report describes highly technical statistical concepts and methods (in particular Chapter 4), the ambition of the working group has been to make it comprehensible to non-statisticians for its use in clinical epidemiology and regulatory science. To that end, Chapters 3 and 4, which contain the main technical statistical aspects of the appropriate design, analysis and reporting of a meta-analysis of safety data are followed by Chapter 5 with a thought process for evaluating the findings of a meta-analysis and how to communicate these.
