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Tupikovskaja-Omovie, Zofija, und David Tyler. „Clustering consumers' shopping journeys: eye tracking fashion m-retail“. Journal of Fashion Marketing and Management: An International Journal 24, Nr. 3 (04.05.2020): 381–98. http://dx.doi.org/10.1108/jfmm-09-2019-0195.
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PurposeDespite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.Design/methodology/approachFor this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarities in browsing and purchasing behaviour.FindingsBased on scan path visualisations and observed shopping experiences, three prominent mobile shopping journeys and shopper types were identified: “directed by retailer's website”, “efficient self-selected journey” and “challenging shopper”. These prominent behaviour patterns were used to characterise mixed cluster behaviours; three distinct mixed clusters were identified, namely, “extended self-selected journey”, “challenging shoppers directed by retailer's website” and “focused challenging shopper”.Research limitations/implicationsThis research argues that mobile consumers can be segmented based on their activities and behaviours on the mobile website. Knowing the prominent shopping behaviour types any other complex behaviour patterns can be identified, analysed and described.Practical implicationsThe findings of this research can be used in developing personalised shopping experiences on smartphones by feeding these shopper types into retailers' digital marketing strategy and artificial intelligence (AI) systems.Originality/valueThis paper contributes to consumer behaviour literature by proposing a novel mobile consumer segmentation approach based on detailed shopping journey analysis using mobile eye-tracking technology.
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Mihić, Mirela, Ivan-Damir Anić und Ivana Kursan Milaković. „Time spent shopping and consumer clothing purchasing behaviour“. Ekonomski pregled 69, Nr. 2 (17.04.2018): 89–105. http://dx.doi.org/10.32910/ep.69.2.1.
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The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confi rmatory factor analyses, and structural equation modelling (SEM). The major fi ndings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinantsand consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.
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B.K., Sunitha, Yash R. Jain, Jitesh Kumar und Ruchika Jain. „Consumer Behaviour Towards Online Shopping“. International Journal of Management Studies VI, Nr. 4 (31.10.2019): 30. http://dx.doi.org/10.18843/ijms/v6i4/05.
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Marriott, Hannah R., Michael D. Williams und Yogesh K. Dwivedi. „What do we know about consumer m-shopping behaviour?“ International Journal of Retail & Distribution Management 45, Nr. 6 (12.06.2017): 568–86. http://dx.doi.org/10.1108/ijrdm-09-2016-0164.
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Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention. Design/methodology/approach Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research. Findings Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development. Originality/value There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research.
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Daroch, Bindia, Gitika Nagrath und Ashutosh Gupta. „A study on factors limiting online shopping behaviour of consumers“. Rajagiri Management Journal 15, Nr. 1 (04.03.2021): 39–52. http://dx.doi.org/10.1108/ramj-07-2020-0038.
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Purpose This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.
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Zalega, Tomasz. „SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)“. Acta Scientiarum Polonorum. Oeconomia 16, Nr. 3 (30.09.2017): 101–10. http://dx.doi.org/10.22630/aspe.2017.16.3.38.
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The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part sheds light on seniors’ consumer behaviour and attempts to define the extent to which seniors do smart shopping when making consumer decisions.
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Yeo, Sook Fern, Cheng Ling Tan und Kah Boon Lim. „Effects of Web-Based Shopping on Consumers' Buying Behaviour: A Consumer Perspective“. 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, Nr. 1 (08.10.2021): 59. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(59).
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Online shopping has become a popular trend nowadays because more and more people are buying products online due to the continuous development of technology. People's increasing concerns about online shopping have become the key element for changing their consumer buying behaviour. Due to the current situation of COVID19 and the changes of the era, many people buying products through online shopping. People think that buying products or services through online shopping can bring them convenience. Many companies move their business to online business because online business can help companies earn more sales and promote their products and services online to attract more new customers. Therefore, online shopping has become a popular trend nowadays, and more people are concern about online shopping. This is because consumers might consider the security of the websites, the usefulness, price, service quality of the products or services before they purchase through online shopping. With the rise of e-commerce, the number of online buyers is also increasing along with it. In 2020, the number of online buyers worldwide is expected to be 2.05 billion (Mohsin, 2020). Besides, a report shows the ranking of the mobile shopping apps in Southeast Asia. Lazada apps was the highest ranking in Malaysia, Singapore, Thailand and Philippines in 2019. For Vietnam, Shoppe apps was the highest ranking (Moey, 2019). According to Statista (2020), the report shows that in 2021 and 2022 the number of online shoppers in Malaysia is expected to reach 2.2 million and 2.53 million respectively. So, this research aims to make a clear understanding of consumer buying behaviour towards online shopping. The factors that have been shown in this research are trust, perceived risk, perceived ease of use, service quality and information. This research has discussed the fundamental research and clearly understand consumer buying behaviour and those factors that affect consumer buying behaviour towards online shopping. Keywords: Buying Behaviour, Trust, Perceived Risk, Perceived Ease Of Use, Service Quality
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Chinwendu, Okonkwo Deborah, und Moguluwa Chinwuba Shedrack. „Investigating the Influence of Social Class on Consumers’ Shopping Behaviour in Nigeria“. International Journal of Marketing Research Innovation 2, Nr. 2 (25.12.2018): 38–48. http://dx.doi.org/10.46281/ijmri.v2i2.224.
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Purpose - This research is a critical effort towards investigating the shopping behaviour of consumers among different social class categories in Nigeria. The purpose of this paper is to evaluate the underlying factors influencing consumers’ shopping behaviour in order to establish if there is really a clear-cut distinction in this regard among the various social class categories.
Design/methodology/approach - This study adopted the cross-sectional research approach and the survey research method. This study was carried out in order to determine whether there is a significant influence of social class on consumers’ choice of shopping outlet; and investigate the extent to which social class significantly influenced consumers’ organization of purchases, shopping style, and shopping pattern in Nigeria. A total of 384 copies of the questionnaire were distributed to individuals within Enugu metropolis, however only 350 copies were considered usable for data analysis. Respondents were selected using the convenience sampling technique. Descriptive statistical methods such as frequencies and percentages were used in data presentation. The chi-square and multiple regression statistics were used to analyse data.
Findings - The results indicate that social class significantly influenced consumers’ choice of shopping outlet; social class did not in any way significantly influence consumers’ organization of purchases; occupation/profession did not have a significant influence on consumers’ behaviour with respect to their shopping style; and income and occupation/profession did not have a significant influence on consumers’ behaviour with respect to their shopping pattern.
Practical implications – This paper presents a spotlight on Nigerian consumers’ shopping pattern vis-à-vis the age long social class theory. It revisits the significance of the concept of social class to marketing practice with a strong emphasis on consumer behaviour.
Originality/Value – The significance of this paper is apparent in its proven application of the age-long social class concept in understanding consumer behaviour patterns in these contemporary times. As such, it requires a re-visit by marketing scholars so as to bring it back to limelight considering its relevance to consumer behaviourial patterns.
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Octaviani, Endah Setya, und Hendra Gunawan. „Perceived Risk on Consumer Online Shopping Behaviour“. Journal of Applied Accounting and Taxation 3, Nr. 2 (19.10.2018): 203–9. http://dx.doi.org/10.30871/jaat.v3i2.876.
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This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not have a negative effect on customer satisfaction and re-purchased intention.
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Sari, Nia Yusnia, und Sri Hermawati. „THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER)“. Jurnal Ilmiah Ekonomi Bisnis 25, Nr. 1 (2020): 45–54. http://dx.doi.org/10.35760/eb.2020.v25i1.2343.
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Increasing internet users and the growing of e-commerce in Indonesia impact on consumer behaviour in terms of shopping. One of the models of shopping channels that are currently being the world's trend is replacing conventional shopping systems that require shoppers to come to shopping with a shopping system online. This research aims to determine whether there is a influence on shopping lifestyle, hedonic shopping motivation and sales promotion of impulse buying in Berrybenka consumer. The samples on this research are consumers who have ever shopped at Berrybenka e-commerce through websites or applications. The sampling method used in this study is non probability sampling using the purposive sampling technique. The data analysis used is a descriptive analysis and confirmatory factor analysis (CFA). The hypothesis test results show that shopping lifestyle variable affects impulse buying behavior, while hedonic shopping motivation and sales promotion have no effect on the impulse buying behavior.
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Maurer Herter, Márcia, Cristiane Pizzutti dos Santos und Diego Costa Pinto. „“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes“. International Journal of Retail & Distribution Management 42, Nr. 9 (02.09.2014): 780–804. http://dx.doi.org/10.1108/ijrdm-03-2013-0066.
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Purpose – Research suggests that women demonstrate higher levels of shopping satisfaction, recommendation, return intentions, and hedonic shopping than men. However, is it possible to reduce the effects of gender on shopping behaviour? The purpose of this paper is to explore how the interaction between gender and emotions affects consumers’ shopping behaviour outcomes. Design/methodology/approach – Two studies show the effects of gender and emotions on shopping behaviour outcomes. Study 1 is a field experiment that tests the effects of gender and emotions (positive vs neutral) on consumer satisfaction, recommendation, and return intentions. Study 2 is a laboratory experiment that explores the effects of gender and emotions (positive, neutral, and negative) on hedonic shopping. Findings – Results demonstrate that positive (vs neutral) emotions increase shopping behaviour outcomes for men, to reach the same level as for women. The findings also indicate that retail environment perception mediates the effects. Moreover, the results show that positive emotions increase levels of hedonic shopping for men and that negative emotions reduce levels of hedonic shopping for women. Practical implications – This paper helps retailers enhance shopping behaviour outcomes in retail environments. From a managerial perspective, the findings also provide insights on how to improve shopping behaviour outcomes for male consumers. Originality/value – This paper shows how to reduce gender effects on consumer shopping behaviour outcomes by activating specific emotions in retail environments. This research also demonstrates the mediating role of retail environment perception.
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Hanus, Gabriela. „CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING“. CBU International Conference Proceedings 4 (20.09.2016): 010–13. http://dx.doi.org/10.12955/cbup.v4.737.
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Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.
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K. Aparna, P. Murali Krishna und V. Satish Kumar. „CONSUMER PERCEPTIONS ON STORE ATTRIBUTES: AN INSIGHT INTO CONSUMER BEHAVIOUR“. International Journal of Engineering Technologies and Management Research 6, Nr. 4 (25.03.2020): 44–49. http://dx.doi.org/10.29121/ijetmr.v6.i4.2019.369.
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Determining the dynamics of consumer behaviour is most challenging task for any marketer. It is, especially, important for retailers to develop in-depth consumer insight as they are in direct contact with customers and as purchasing has become increasingly experience-oriented. Now customers expect better purchasing experience with a wide range of merchandise, store ambience and visual merchandising. The Indian retail sector is witnessing a sea change and the emerging market is a spectator of major change in the growth pattern. Both existing and new players are trying out with new retail formats. These emerging retail formats offer extensive range to customers and offer an ideal shopping experience with a blend of product, entertainment, food and service, all under a single roof. Changing tastes and preferences of consumers’ are leading to necessary change in standard of living and spending pattern and this in turn is leading to surge in new business opportunities Thus, retailers have to make continuous innovations to enrich the shopping experience. Modern retailers may try to distinguish themselves on the basis of improved shopping experience from conventional retailers.
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Mridanish Jha, Mridanish Jha. „A Study of Consumer Shopping Behaviour in Organized Retail at Ranchi“. Indian Journal of Applied Research 3, Nr. 11 (01.10.2011): 271–73. http://dx.doi.org/10.15373/2249555x/nov2013/89.
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Bakos, Izabella, und Anikó Khademi-Vidra. „Alternative Local Food Shopping Communities in Hungary“. Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego 19(34), Nr. 2 (28.06.2019): 7–21. http://dx.doi.org/10.22630/prs.2019.19.2.19.
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As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
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Wodehouse, Andrew, und Mohammed Abba. „3D Visualisation for Online Retail“. International Journal of Market Research 58, Nr. 3 (Mai 2016): 451–72. http://dx.doi.org/10.2501/ijmr-2016-027.
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This work investigates the effect of 3D product visualisation on online shopping behaviour. A virtual shopping interface with product categories projected in both 2D and 3D was developed and deployed. The main purpose of this system was to determine the suitability of a 3D virtual catalogue as a shopping outlet for consumers and the potential impact on consumer shopping behaviour. The virtual catalogue was implemented as a web-based interface, with products displayed with the intent of determining whether the level of presence experienced affected consumer motivations to shop. Participants completed an immersive tendency questionnaire to ascertain their alertness and levels of immersion before viewing the interface, and afterwards completed a presence questionnaire related to the viewing experience. The results showed significant correlations between individual immersive tendencies and presence experienced. In addition, items in the presence questionnaire were aligned with ease of use, interactivity and realism. This leads to a number of recommendations for the design of future virtual shopping environments and considerations for the assessment of online consumer behaviour.
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Crocco, Federica, Laura Eboli und Gabriella Mazzulla. „Individual Attitudes and Shopping Mode Characteristics Affecting the Use of E-Shopping and Related Travel“. Transport and Telecommunication Journal 14, Nr. 1 (01.03.2013): 45–56. http://dx.doi.org/10.2478/ttj-2013-0006.
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Abstract New telecommunication technologies and services have caused important challenges on travel behaviour and trip characteristics. Existing literature studies show many different outcomes regarding the effects of the new technologies on the participation of people to their personal activities and related travel; specifically, e-shopping may produce the reduction of shopping trips (substitution effect), but also an increase of trips thanks to the reuse of the travel time saved for other activities and trips (complementarity’s effect). The focus of this study is to analyse the aspects mostly affecting consumer choices of purchasing goods by web or in-store, with the aim of understanding how to operate so that e-shopping can positively modify consumers’ travel behaviour. Our research findings show that individual social and economic factors, consumer attitudes, and shopping mode characteristics influence the usage of online shopping. An experimental survey addressed to a sample of Italian consumers is used in the study.
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Sulastini, Sulastini, Igor Fedorko, Radovan Bačík und Richard Fedorko. „AN ANALYSIS OF ONLINE CONSUMER SHOPPING BEHAVIOUR“. Polish Journal of Management Studies 18, Nr. 2 (Dezember 2018): 338–49. http://dx.doi.org/10.17512/pjms.2018.18.2.27.
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Demangeot, Catherine, und Amanda J. Broderick. „Conceptualising consumer behaviour in online shopping environments“. International Journal of Retail & Distribution Management 35, Nr. 11 (23.10.2007): 878–94. http://dx.doi.org/10.1108/09590550710828218.
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Childs, Michelle, Tiffany Blanchflower, Songyee Hur und Delisia Matthews. „Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours“. International Journal of Retail & Distribution Management 48, Nr. 3 (23.02.2020): 262–86. http://dx.doi.org/10.1108/ijrdm-03-2019-0079.
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PurposeRevolutionary changes are happening in retail, and the term “retail apocalypse” reflects these dramatic changes. As a growing number of traditional brick-and-motor retailers are closing, the aim of this study is to understand and test the dimensions of specific store and consumer factors that are driving this shift towards non-traditional retail marketplaces (e.g. pop-up stores, fashion trucks), factors that drive consumer loyalty (i.e. re-patronage intentions) and the mediating role of shopping enjoyment in this context.Design/methodology/approachThis study used a consumer panel (n = 237) of previous shoppers of non-traditional retailers. Utilising exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), this study identifies possible store and consumer factors that are associated with consumers' patronage of non-traditional retailers. Based on results, we propose a model for non-traditional retail shopping behaviour.FindingsEFA revealed that quality of personal experience and consumer curiosity were dominant factors explaining variance. Key findings revealed that in-store factors (in-store ambiance, quality and value of products) and consumer factors (consumer curiosity, quality consciousness) influence consumers' re-patronage intentions. This highlights the importance of maintaining quality elements in shopping experiences. Shopping enjoyment was found to mediate relationships, indicating that while not all factors directly impact loyalty, it can be enhanced through pleasurable shopping experiences.Practical implicationsOur findings help retailers understand which factors are driving this dramatic change in consumer behaviour so they may develop better strategies to attract and retain customers. Retailers need to highlight product quality and in-store atmosphere and spark consumers' quality consciousness and curiosity to enhance consumer loyalty.Originality/valueDespite the rise in popularity, this is the first study to investigate non-traditional retailers comprehensively.
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Yanti, Vera, Danny Ong und Devy Sofyanty. „ANALYSIS OF THE EFFECT OF LOCATION ON CONSUMER BEHAVIOR SHOPPING (Case study : At Grandlucky Superstore Jakarta)“. Advances in Social Sciences Research Journal 8, Nr. 8 (14.08.2021): 99–104. http://dx.doi.org/10.14738/assrj.88.10611.
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This Study to determine the effect of lovation on Consumer Shopping Behaviour of Grandlucky Superstore Jakarta. The formulation of the problem in this study is whether there is an influence between the location of consumer shopping behavior at grandlucky Superstore Jakarta . The Population in this study were consumers at Grandlucky Superstore Jakarta , the determination of the number of samples using the slovin formula obtained a sample of 50 people. The variables examined in this study consisted of location factors as independent variables and consumer behaviour as dependent variables. The data used in this study were collected using a questionare that had previously been tesyed for the level of validity and reliability. Analysis of the research can be done using a linear regression formula and test the coefficient of determinant by using the help of SPSS 23 Software the result of the correlation coefficient of 0.859 indicate the relationship between location/ place against consumer behaviour. The determinant test obtained by R Square is 0.737 or 73 %of the variables of consumer behaviour are influenced by location / place variables, while remaining 27 persen is influenced by other factors.the same regression test is obtained by the regression equation Y= 7.105+0.794X, if the location/place coefficient is 0, then the consumer behaviour is 7.105
Keyword : Location/ Place, Consumer Beauviour
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Wenzel, Stefanie, und Martin Benkenstein. „No Risk - More Fun? The Influence of Shopping Companions on Adolescents' Risk Perception and Hedonism“. Journal of Service Management Research 5, Nr. 3 (2021): 163–75. http://dx.doi.org/10.15358/2511-8676-2021-3-163.
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Increasing autonomy in purchasing decisions within adolescence leads to a high degree of uncertainty. Previous research has revealed that assistance to minimizing consumer risk has been identified as one of the predominant motives for shopping with a companion. Even though accompanied shopping is a significant characteristic of adolescent consumer behaviour, only a few studies have addressed this topic so far. We conduct five studies to address this issue. Two laboratory studies and three field studies demonstrate that a shopping companion does not reduce adolescents’ perceived risk. Furthermore, this finding applies not only to teenagers, but also to adults. Based on these results, other factors and influences that determine shopping together are examined, as is their actual implementation. Two field studies show a positive effect of a shopping companion on adolescents’ consumer experience. Accompanied consumers enjoy shopping much more than solo shoppers, which mediates the relationship between shopping situation (solo vs. With a companion) and shopping experience satisfaction.
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Oza, Haresh. „Consumer Shopping Behaviour towards Reliance Retail: Evaluation of Product and Store Attributes“. Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (25.07.2020): 2283–89. http://dx.doi.org/10.5373/jardcs/v12sp7/20202355.
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Salas Luzuriaga, Edgar. „The odotypes and their intervention in Brand Recall“. Espirales Revista Multidisciplinaria de investigación 3, Nr. 27 (03.04.2019): 132. http://dx.doi.org/10.31876/er.v3i27.560.
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Introduction This article deals with the influence of olfactory marketing on consumer behaviour and its relationship with the brand in question. Objective to determine the influence of aroma on shopping behavior and brand recall.Materials and methods To this end, a literature review of studies on the influence of aroma on shopping behaviour or brand recall of consumers or potential customers was conducted. Results So it is argued that olfactory marketing is a technique that consists in creating aromas of association that generate brand recall and that, in addition, Discussion stimulate the consumer subconsciously in the purchase decision process, making it faster and more impulsive.Conclusions This practice has been adopted by a number of brands worldwide as part of their marketing strategies in order not only to increase sales but also to generate links with customers and a stronger positioning in the minds of the consumers.
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Katta, Rama Mohana Rao, und Chandra Sekhar Patro. „Influence of Perceived Benefits on Consumers' Online Purchase Behaviour“. International Journal of Sociotechnology and Knowledge Development 9, Nr. 3 (Juli 2017): 38–64. http://dx.doi.org/10.4018/ijskd.2017070103.
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This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.
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Aihumenki – Okhai, Ulaikere, Ajike O. und Herbertson E. „CONSUMER SHOPPING BEHAVIOUR AFFECTORS AND PATRONAGE OF SELECTED ONLINE STUDENT’S BUYERS IN LAGOS STATE, NIGERIA“. International Journal of Advanced Research in Statistics, Management and Finance 8, Nr. 1 (05.01.2021): 76–85. http://dx.doi.org/10.48028/iiprds/ijarsmf.v8.i1.06.
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The invention of the internet has created a new pattern in the traditional way of shopping. Online shopping is ideal for many people with disabilities and people with hectic schedules, shrinks the distance between producers and consumers. However, the patronage level of online student-buyers has affected by numerous risks leading to a decline in frequency of purchase, customer satisfaction, customer retention, and service quality and customer loyalty. Hence, this study examined the effect of consumer shopping behaviour affectors on the patronage of selected online student-buyers in Lagos state, Nigeria. Cross-sectional survey research design was adopted. The population was 69, 951 online student-buyers. A sample size of 1,177 was determined using Cochran formula. Multistage sampling was adopted. A validated questionnaire was used. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.758 to 0.882. The response rate was 86.2%. Data were analyzed using descriptive and inferential statistics. Findings revealed that consumer shopping behaviour affectors (social factors, personal factors, and customer perceived value, psychological factors and product perception) had a significant effect on frequency of purchase. The study recommends that the management of online stores should improve on consumer shopping behaviour affectors such as social factors and psychological factors that directly affect online student-buyers’ patronage level.
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Chauhan, Shaifali, Richa Banerjee und Mohit Mittal. „AN ANALYTICAL STUDY ON IMPULSE BUYING FOR ONLINE SHOPPING DURING COVID-19“. Journal of Content Community and Communication 12 (31.12.2020): 198–209. http://dx.doi.org/10.31620/jccc.12.20/18.
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This study highlights the role of utilitarian shopping, hedonic shopping, and online advertisement on cognitive dissonance. Impulse Buying plays a role as a mediator in this research. The objective of this research is to investigate how utilitarian shopping value, hedonic shopping value, and online advertising influence the cognitive dissonance of customers. 338 response data have been collected from consumers involved in fashion apparel; respondents are majorly from the central zone of India. Partial least square (PLS) – Structural equation modelling (SEM) is implemented using Smart PLS 3.0. The simulation result shows that utilitarian shopping value, hedonic shopping value, and online ads are found to be important in predicting cognitive dissonance and impulse buying, whereas impulse buying is impeccable in terms of predicting positive relationships with cognitive dissonance. Moreover, Impulse buying is playing a positive mediating effect in relation to constructs. Hence, this research suggests that a complex representation that may better understand consumer shopping behaviour. Conclusively, this research‘s major contribution towards authors‘ knowledge, and help the marketing expert to focus on the important parameter of consumer buying behaviour.
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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý und Jana Rybanská. „Investigation of consumer behaviour at selected market commodity“. Potravinarstvo Slovak Journal of Food Sciences 13, Nr. 1 (28.12.2019): 925–32. http://dx.doi.org/10.5219/1230.
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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
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Bellini, Silvia, Maria Grazia Cardinali und Benedetta Grandi. „Does Shopping Preparation influence Consumer Buying Decisions?“ International Business Research 9, Nr. 10 (23.09.2016): 201. http://dx.doi.org/10.5539/ibr.v9n10p201.
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<p class="1main-text">Changes in consumers’ environment, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits, designed to gradually reduced the effectiveness of in-store marketing levers in influencing shopping behaviour. On one hand, due to the global economic downturn and the associated diminished disposable income, more shoppers are now searching more information before entering a store and evaluating more alternatives before to decide where and what to shop. On the other hand, the deep penetration of technological developments, such as digital media and mobile devices, among the population, has opened up new opportunities to influence shopper attitudes and behaviour in the retail environment. A new scenario seems to be opening up where more planning and preparation for shopping is carried out before customers entering the store. In this new environment, to formulate and execute effective shopper marketing strategies, managers need to better understand the complete picture of how online, offline, mobile and in-store marketing influence shoppers in the path-to-purchase-and-beyond cycle. Starting from recent research avenues, our work intends to explore the relationship between pre-shopping behaviour and shopping behaviour in-store, with the aim to understand how pre-trip activities have influenced shopping behaviour in-store. In order to get this purpose, we conducted a survey in three stores belonging to a leading Italian grocery retailer. Shoppers were intercepted in front of the display, when the chosen product was placed in the shopping cart. Through a structured questionnaire, respondents were asked about the nature of the purchase (planned vs unplanned) and the degree of out-of-store preparation (number and type of activity carried out). Data were processed using SPSS statistical software. The degree of grocery shopping preparation is found to influence shopper behaviour inside the store in terms of planned/impulse buying: the higher is the degree of preparation, the greater is the tendency to plan purchases and the lower is the tendency to make impulse purchases. Our findings could suggest retailers and manufacturers new ways to innovate the practice of shopper marketing, considering that marketing levers cannot still affect consumers’ decisions in-store as in the past.</p>
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Nelmapius, A. H., C. Boshoff, A. P. Calitz und B. R. Klemz. „The impact of the information search variables, time pressure and involvement, on buying behaviour in a three-dimensional hypermedia computer-mediated environment“. South African Journal of Business Management 36, Nr. 3 (30.09.2005): 1–14. http://dx.doi.org/10.4102/sajbm.v36i3.631.
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The Internet has the potential (through enormous computing and data processing capabilities and the overcoming of the physical retail constraints of limited time and space) to change the way that modern-day business is being conducted. The potential of the Internet is, however, not always translated into actual retail sales.Currently product information on Web sites is mainly, with a few exceptions, of a two-dimensional nature. This study specifically investigates aspects of consumer behaviour within a three-dimensional hypermedia environment, as opposed to the two-dimensional environment. The role of a sub-set of consumer behaviour variables (time pressure and consumer involvement), as potential barriers to the more frequent use of a three-dimensional Computer-Mediated Environment (CME) as an alternative retail-shopping environment, is empirically assessed.In broad terms the objective of this study was to assess whether manipulating information availability in a CME environment influences consumers’ online shopping behaviour.The results show that there is a negative relationship between shopping time pressure on the one hand and the time spent shopping on the other hand, in an Internet shopping environment without price and information displays (p < 0.05); an Internet shopping environment with only price displays (p < 0,01) and an Internet shopping environment with only product information displays (p < 0,001). There is, however, no relationship between time pressure and consumer involvement regardless of the information available to the Internet shopper.
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Akhlaq, Ather, und Ejaz Ahmed. „Gender Differences Among Online Shopping Factors in Pakistan“. Organizations and Markets in Emerging Economies 7, Nr. 1 (31.05.2016): 74–86. http://dx.doi.org/10.15388/omee.2016.7.1.14216.
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Pakistan is a huge consumer market, where very little is known about the aspects of consumers in online shopping environment. Consumer demographics such as gender are important factors in determining behaviour of individuals towards online shopping. This study finds relationships between gender and online shopping factors in Pakistan. With a survey sample of 286 respondents from various disciplines, exploratory factor analysis was used as an extraction method on the items of the proposed latent variables. MANOVA was then conducted to find gender differences among online shopping factors. Findings showed that shopping patterns differed between genders due to the influence of online shopping factors. This research may facilitate national and multinational organisations to streamline e-tailing strategies in order to gain business opportunities in emerging markets such as Pakistan.
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Salleh, Hayatul Safrah, Azila Mohd Noor, Nik Hazimah Nik Mat, Yusnita Yusof und Wan Norhayati Mohamed. „Consumer-Behavioural Intention Towards The Consumption Of Functional Food In Malaysia: Their Profiles And Behaviours“. International Business & Economics Research Journal (IBER) 14, Nr. 4 (14.07.2015): 727. http://dx.doi.org/10.19030/iber.v14i4.9360.
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Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This provides a great market opportunity for functional foods to be developed. Consequently, it has generated considerable consumer interest in functional food consumption. This study describes the profiles and behaviours of the consumers who are willing to consume functional foods in Malaysia. By using mall intercept surveys, data were collected from consumers shopping at hypermarkets in Malaysia. From the analysis undertaken, it was found that the level of consumer-behavioural intention to consume functional food is encouraging. The results indicated that behavioural intention towards functional food tends to be different across gender, age and marital status. However this study found that the extent of consumer-behavioural intention does not vary by ethnicity, religion, income and education. Future study was also proposed.
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Saxena, Dr Gaurav. „Factors Influencing Consumers’ Attitude & Perception towards E-shopping in NCR“. Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, Nr. 5 (11.04.2021): 741–47. http://dx.doi.org/10.17762/turcomat.v12i5.1478.
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The daily advancing usage of Internet in India helps facilitate growing prospects for shopping online. Online shopping is an advancing sphere of technology. The explosion of online shopping has provided ground for comprehensive research targeted at luring and engaging customers from both the technology-oriented and consumer’s view. Behaviour of consumer is regarded as an applied discipline since mostly decisions are considerably effected by human behaviour or anticipated actions. Most companies today employ the Internet as a means to cut marketing costs, consequently lowering the cost of their services or products with a view of remaining in the lead in a greatly competitive market. Additionally companies deploy the Internet to transfer, communicate and circulate information, to market a product, to obtain feedback as well as to make satisfaction surveys with the consumers. The consumer employs the Internet to purchase a product online, as well as to compare rates, features of a product and after sale service facilities provided after buying the product from a specific website. The current work aims at exploring possible dependent and independent variables that affect customer’s attitude towards E-shopping behavior in NCR. The work is based on a pragmatic research study.
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Veeragandham, Mounika, Nikhil Patnaik, Rishitha Tiruvaipati und M. Guruprasad. „Consumer Buying Behaviour towards E-Commerce during COVID-19“. International Journal of Research in Engineering, Science and Management 3, Nr. 9 (18.09.2020): 78–82. http://dx.doi.org/10.47607/ijresm.2020.292.
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The job and effect of E-commerce business on Consumer behaviour are driving the business wide adoption of Consumer behaviour analysis for pulling in more shoppers and improving their shopping experience. There is a noteworthy change in buyer’s mentalities and shopping conduct, most of them are relied upon to remain post-pandemic. The lockdown has forced purchasers to question their shopping habits including cost awareness, preference inclination for neighbourhood items and the emotional move towards internet business. To what extend the pandemic changed the buying behaviour of consumer towards online purchases. Traditional or online practices, which one is most likely to be followed post pandemic. Are they satisfied with the e-commerce sites and their offerings?
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Ariff, Mohd Shoki Md, Michele Sylvester, Kamaruzaman Abdul Rahim und Norhayati Zakuan. „Consumer Online Shopping Behaviour; Empirical Evidence from Malaysia“. Advanced Science Letters 20, Nr. 10 (01.10.2014): 2319–27. http://dx.doi.org/10.1166/asl.2014.5715.
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Bucko, Jozef, Lukáš Kakalejčík, Martina Ferencová und Len Tiu Wright. „Online shopping: Factors that affect consumer purchasing behaviour“. Cogent Business & Management 5, Nr. 1 (01.01.2018): 1535751. http://dx.doi.org/10.1080/23311975.2018.1535751.
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Lichy, Jessica, und Kevin Pon. „The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?“ TRANSNATIONAL MARKETING JOURNAL 1, Nr. 1 (02.10.2013): 5–21. http://dx.doi.org/10.33182/tmj.v1i1.418.
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Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global corporations, it follows the assumption that there will be a gradual convergence in consumer behaviour. This study explores the consumer behaviour of Anglo-Saxons living in the Rhône-Alpes area of south-east France - with reference to country-of-origin (COO) effects when shopping for food produce. Building on studies of acculturation, the research sets out to explore the extent to which specific factors such as price, gender, age and length of residence in a foreign country may have an influence on consumer choice when purchasing groceries, in relation to the COO.
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Frýdlová, Monika, und Hana Vostrá. „Determinants influencing consumer behaviour in organic food market“. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, Nr. 7 (2011): 111–20. http://dx.doi.org/10.11118/actaun201159070111.
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This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.
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Khandelwal, Utkal, Seemant Kumar Yadav und Yogesh Kumar. „Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers“. International Journal of Online Marketing 10, Nr. 1 (Januar 2020): 1–14. http://dx.doi.org/10.4018/ijom.2020010101.
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E-commerce business is increasing at a huge speed in India but still bigger cake is in the hand of offline retailers. Because of the easy accessibility of internet, a unique kind of consumer behaviour has been seen where the consumer searches products and information through internet and then purchases offline. This article accesses the factors why consumers research online and purchase offline. The objective of this study is measuring attitude towards ROPO behaviour. For this, a survey method has been used and data was collected online and offline. The principal component factor analysis technique is used in order to investigate the common factors that might explain underlying reasons for ROPO behaviour. It was found that factors affecting ROPO behaviour are product knowledge and information, online shopping infrastructure, quick possession, risk reduction, and shopping experience among Indian consumers. The findings of this study provide important insights for the e-commerce platforms which have spent money trying to be competitive and do not get the expected conversion.
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Hefer, Yolande, und Michael C. Cant. „Visual Merchandising Displays Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers“. International Business & Economics Research Journal (IBER) 12, Nr. 10 (30.09.2013): 1217. http://dx.doi.org/10.19030/iber.v12i10.8132.
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Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question explored the effect visual merchandising displays have on consumer behaviour. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. Focus groups were used to collect the first round of data, where after nae sketches were used to support the findings. The focus groups and nae sketches were analysed by means of thematic analysis. The findings indicated that the visual merchandising displays guide consumers in the direction of the products they are seeking and that it also guides their decisions. The participants agreed that their buying behaviour is influenced on a subconscious level, based on the eminence of the visual merchandising displays, as well as their personal preferences and gender.
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Rousseau, D. „Pre-purchase information search and consumer satisfaction: Replication and extension“. South African Journal of Business Management 17, Nr. 4 (31.12.1986): 220–24. http://dx.doi.org/10.4102/sajbm.v17i4.1061.
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In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the particular store which also contributes to product satisfaction. Marketing implications and future research directions are briefly discussed.
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Bauerová, Radka, und Martin Klepek. „Technology Acceptance as a Determinant of Online Grocery Shopping Adoption“. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, Nr. 3 (2018): 737–46. http://dx.doi.org/10.11118/actaun201866030737.
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Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used for better understanding consumer behaviour toward habitual online shopping. This paper goes beyond and applies TAM in online grocery area based on the assumption that customers view online grocery shopping as an interaction with system respectively web page interface. The aim of the paper is to explain consumer behaviour in the domain of online grocery shopping. Structural equation modelling was chosen to determine factors influencing online grocery shopping and moreover, to find positive relationships between them. The online quantitative questionnaire was given to 480 respondents. Analysis showed a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Behavioural Intention (BI). The final scheme has characteristics of simple path model with a sequence of latent constructs where PEOU has a positive effect on PU and PU consequently effects BI. Perceived Usefulness of online grocery shopping have a direct effect on Intention to buy, therefore plays a crucial role in awakening the interest in buying food online.
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Baker, R. G. V. „Multipurpose Shopping Behaviour at Planned Suburban Shopping Centres: A Space—Time Analysis“. Environment and Planning A: Economy and Space 28, Nr. 4 (April 1996): 611–30. http://dx.doi.org/10.1068/a280611.
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There is a continual interest in research on multipurpose shopping (MPS), because it provides a further extension of rational decisionmaking, whereby consumers who combine shopping activities reduce the time and cost of travel. The literature describes the importance of this type of shopping for infrequent trips to higher order centres (Bacon, 1984) or MPS constructed around convenience, supermarket, or comparison trips (West, 1993). A study of MPS at a range of planned suburban shopping centres (PSSCs) in Sydney, Australia during 1988/89 endeavoured to relate these hypotheses to results from a space—time differential consumer-trip model (Baker, 1994). The standardised number of MPS consumers is shown to form a substantial quadratic relationship with centre scale. The model predicts positive and negative states of MPS. An investigation of the shopping patterns within the data set shows the ‘negative’ MPS is based around the supermarket visit (supporting the West hypothesis). This strategy is adopted both by low mobility and by high disposable income groups within a shopping-centre hierarchy. ‘Positive’ MPS occurs for shifts in trip purpose, where comparison shopping (such as, for gifts or clothing) is the fundamental construct behind the multipurpose trip. This study shows that distinctly different socioeconomic groups can have in common an MPS strategy independent of centre scale, and it is argued that these groups are using this strategy as a mechanism to minimise the total effort in the shopping cycle.
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Khare, Arpita. „Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour“. International Journal of Indian Culture and Business Management 5, Nr. 3 (2012): 259. http://dx.doi.org/10.1504/ijicbm.2012.046624.
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Ashok, P. „Gender and Behaviour Differences Influencing on Web Shopping“. Shanlax International Journal of Management 8, Nr. 4 (01.04.2021): 54–59. http://dx.doi.org/10.34293/management.v8i4.3809.
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Despite several pieces of evidence showing the growth of Internet usage by Indian consumers. Online sales show less than 1 percent of the total retail sales in India. This may represent a great potential to grow yet some obstacles to overcome for online retailers. Many Indian consumers have low self-efficacy in using the Internet and feel shopping online to be eccentric. It seems that even for those who use the Internet regularly, the Internet is mainly for searching product information, comparing prices, and checking consumer reviews rather than making a purchase. Thus, the purpose of this study is to identify factors affecting Indian consumers’ attitudes towards shopping online. This information will help Internet retailers find a way to encourage Indian shopper’s online purchase behavior. Previous studies (i.e., Bhatnagar et al., 2000; Jarvenpaa and Todd, 1997; Vijayasarathy and Jones, 2000) attempted to identify factors affecting Indian online consumers’ online purchases. However, only risk and benefit factors identified from the US studies were applied to the Indian web shopping context, failing to incorporate Indian culturespecific factors. Thus, the purpose of this study is to identify factors affecting Indian consumers’ web shopping gender behavior, specifically elucidating them in the Indian context. In addition to the previously identified factors (i.e., Convenient and time-saving, on-time delivery, availability of detailed information about the product, safe and secure while shopping online, selection of goods available on the internet is a very broad, special offer/discounted prices, convenient and time-saving, shop online from a trustworthy website, easy price comparison to online and offline stores. Web shopping only if online prices are lower than actual price etc.); this study included Indian gender-specific factors that may play an important role in determining Internet adoption for e-commerce. Also, a potential gender difference in identifying factors affecting male/female purchase behavior was investigated.
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G. Zairis, Antonios, und Prontzas Evangelos. „Consumer behaviour toward convenience store chains in Greece“. EuroMed Journal of Business 9, Nr. 2 (01.07.2014): 175–97. http://dx.doi.org/10.1108/emjb-03-2013-0010.
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Purpose – The purpose of this paper is to examine consumer behavior towards Greek convenience stores chains and to determine the criteria on which store selection is based. The paper also analyses the stores’ position in the retail sector. Design/methodology/approach – A random sample of 360 convenience store consumers was surveyed across four major cities. Data were collected through personal interviews, using a structured questionnaire. Statistical analysis was applied to further evaluate the information. Findings – Consumers choose convenience stores mainly to cover their daily needs and save time on shopping, despite their dissatisfaction with the provided services. The survey also identified the characteristics of convenience store customers and their preferences. Originality/value – The principal contribution of the present research is its focus on consumer behavior towards convenience stores in Greece.
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Singh, Devinder Pal. „Integration of materialism with shopping motivations: motivations based profile of Indian mall shoppers“. Journal of Asia Business Studies 12, Nr. 4 (10.12.2018): 381–401. http://dx.doi.org/10.1108/jabs-05-2016-0075.
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PurposeThe paper aims to investigate materialism as one of the retail shopping motives along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key shopping motivations, which explain the shopping value in the context of malls. Furthermore, it intends to develop a shopping motivations-based typology of Indian mall shoppers, and to profile the motivational and demographic characteristics of the discerned segments.Design/methodology/approachThe data were collected through a mall intercept survey. The shopping motivations were identified through literature, and established scales were utilised to collect data. Exploratory factor analysis was used to understand the underlying structure of mall shopping motives. Hierarchical and K-means clustering were used to cluster the consumers. Additionally, ANOVA along withpost hoctests were used to explore the mean differences between the various clusters. Cross-tabulation along with the chi-square statistic was used to understand the demographic characteristics of the clusters.FindingsIndian mall shoppers are motivated by hedonistic, materialistic and utilitarian motives. They can be primarily classified into four clusters, namely, balanced shoppers, materialist shoppers, hedonistic shoppers and value shoppers.Research limitations/implicationsKnowledge of distinct consumer segments will aid marketers in formulating marketing and promotional strategies for augmenting mall footfalls.Originality/valueAlthough past research has accentuated hedonic and utilitarian motivations as the primary shopping motives, little research has been conducted to examine materialism as a shopping motive. Rise of materialism in the emerging Indian market has metamorphosed the consumer behaviour. The study examines the utilitarian, hedonistic and materialistic dimensions of shopping and unfolds a typology of mall shoppers. It contributes to the repository of cross-national research on shopping behaviour by unravelling the shopping motivations of Indian consumers.
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Ansari, Dr Zamarrud. „Consumer behaviour and attitude towards shopping mall after pandemic covid-19“. Journal of University of Shanghai for Science and Technology 23, Nr. 09 (21.09.2021): 1040–51. http://dx.doi.org/10.51201/jusst/21/09641.
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The whole world had come to a standstill due to the COVID19 Pandemic. Consistent lock-down, one after another, Corona virus waves disrupted the normal life of people. This pandemic has had a very bad effect across all the sectors in the market. Most affected sectors being tourism, hotels and other hospitality domains and organised retail shops, etc. This paper was an attempt made to understand the customer‟s opinion, perception and shopping attitude for shopping in malls. It was a descriptive research conducted with the help of a survey. Structured questionnaire was used to collect the primary data and it was analysed using SPSS software by applying various hypothesis testing tools. The study concludes that respondents are cautious about stepping out of their homes for shopping. But various factors such as all the protocols covid-19 pandemic, hygiene, cleanliness, contactless payment facilities, proper navigation at entrance assured safety and security from the pandemic. Result shows that age of the respondents also affects the willingness of the respondents for shopping in shopping malls.
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Senthilnathan CR. „Understanding Retail Consumer Shopping Behaviour Using Rough Set Approach“. International Journal of Rough Sets and Data Analysis 3, Nr. 3 (Juli 2016): 38–50. http://dx.doi.org/10.4018/ijrsda.2016070103.
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India's market is consumer driven market The Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. India has a young demographic and a middle class with rising disposable income. India is a multi-culture country with high uncertain consumer behaviour. This study is an attempt to understand the complex Indian consumer's retail shopping behaviour in grocery segment. A total of 621 respondents of Chennai were collected in a well-structured questionnaire. Three level model is developed to analyse the consumer behaviour. Rough Set Theory, a new mathematical decision making tool is used to analyse the shopping behaviour. The behavioural traits are generated as rules. In general, Retailers need different formats for different towns and need to invest more resources to modify the departmental store appeal by offering quality service and money value to customer.
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Belwal, Rakesh, und Shweta Belwal. „Hypermarkets in Oman: a study of consumers’ shopping preferences“. International Journal of Retail & Distribution Management 42, Nr. 8 (05.08.2014): 717–32. http://dx.doi.org/10.1108/ijrdm-02-2013-0043.
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Purpose – Hypermarkets have emerged as an important retail format in many parts of the world. The purpose of this paper is to explore consumer behaviour towards store preferences, particularly hypermarkets, in Oman. Design/methodology/approach – Following a mixed method approach, primary data, collected mainly using questionnaires and focus groups, were analysed to reveal consumer preferences. After pilot testing, 300 structured questionnaires were administered, of which 164 completed questionnaires were accepted for analysis. Data on store choice attributes were collected and analysed to reveal respondents’ preferences. Respondents’ characteristics were also measured using socio-demographic variables and were compared with their purchasing behaviour. Findings – By offsetting traditional markets, hypermarkets have emerged as one of the important retail formats in the urban areas of Oman. Their emergence has impacted trade in the traditional markets, the souqs. A weekly trip to the hypermarket is becoming an established feature of Omani life. Employed, educated or prosperous Omani consumers and expatriates prefer hypermarkets and these preferences surge during hot weather conditions. Consumers visit hypermarkets not only for purchases but also for recreation. Several factors affect consumer choice of hypermarkets in Oman, and these are listed in the outcomes of the study. Research limitations/implications – This study mainly focusses on consumers from selected hypermarkets in the Muscat and the Batinah regions of Oman. Although these regions are home to more than half of the Omani population, similar studies on other prominent regions will help in generalizing the preferences of consumers. Practical implications – Beyond an academic investigation to better understand the issue, the findings are important to help policy makers, town planners, and retailers better understand, plan, and evolve a consumer friendly retail sector. The findings will also help in understanding the regional imbalances in retailing activities, locally and globally. Social implications – The findings will help in the planning of certain retail policies to assure the notion of accessibility, affordability, and availability of global products and services to Omani consumers and also in striking a balance between traditional and modern retail formats to maintain diversity, growth, and overall consumer satisfaction. Originality/value – This paper furthers understanding of retailing issues in a conservative Islamic society in general; and in an area, Oman, that has not been covered before, in particular.