Thematische Bibliographien / Consumer engagement in art

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Auswahl der wissenschaftlichen Literatur zum Thema „Consumer engagement in art“

Autor: Grafiati

Veröffentlicht am 25. November 2024

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Zeitschriftenartikel zum Thema "Consumer engagement in art"

Grassi, Alessia. „CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA“. Global Fashion Management Conference 2019 (11.07.2019): 228–33. http://dx.doi.org/10.15444/gfmc2019.02.05.05.

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Rahmani, Shinta, Edita Rachma Kamila und Cynthia Eka Violita. „NFTs And Branding: A Marketer's Guide to The Digital Art Craze“. Journal of Economic, Bussines and Accounting (COSTING) 7, Nr. 4 (03.06.2024): 7914–19. http://dx.doi.org/10.31539/costing.v7i4.10491.

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This research explores the integration of Non-Fungible Tokens (NFTs) into branding strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a quantitative approach with a sample of 80 participants, the study investigates the direct and indirect effects of Social Media Engagement (SME) and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding. The findings reveal significant direct effects of Social Media Engagement and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding, highlighting the pivotal role of social media engagement and strategic adoption of NFTs in shaping consumer perception and market understanding. Moreover, the study identifies a significant indirect effect of Social Media Engagement on Market Understanding of NFTs and Branding through Consumer Perception, underscoring the mediating role of consumer perception in driving market understanding. However, the indirect effect of Marketing Strategy Adoption on Market Understanding of NFTs and Branding through Consumer Perception is found to be non-significant, suggesting a nuanced relationship between marketing strategy adoption, consumer perception, and market understanding. These insights provide valuable implications for marketers seeking to leverage NFTs to enhance brand positioning, consumer engagement, and market understanding within the agricultural sector.

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Grassi, Alessia. „Art to enhance consumer engagement in the luxury fashion domain“. Journal of Fashion Marketing and Management: An International Journal 24, Nr. 3 (04.04.2020): 327–41. http://dx.doi.org/10.1108/jfmm-09-2019-0194.

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PurposeThis paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury product.Design/methodology/approachThis paper is based on an interpretive qualitative approach aiming to specifically investigate Fondazione Prada – a contemporary art gallery owned and managed by the fashion brand Prada. Data were collected through semi-structured interviews and a focus group implemented with the “mystery shopper” technique. Template analysis was used to analyse the data.FindingsFondazione Prada has the potential for a deep engagement, but specific lack of dialogue and interaction needs to be addressed. Learning from and sharing values with the public through a two-way peer conversation elicited by contemporary art will benefit both the foundation and the fashion brand, in generating value as the result of a spillover effect. Thus, a significant competitive advantage might be gained.Originality/valueThis paper extends work on consumer brand engagement in physical and non-commercial “brand's places”, by evaluating the engagement provided by contemporary art foundations owned by luxury fashion brands. By leveraging the engaging nature of contemporary art, luxury fashion brands could provide an inclusive and engaging experience without undermining the characteristic of exclusivity of the luxury product and hence, gain a significant competitive advantage for the brand.

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Li, Gang, Shihong Zhou, Zhen Kong und Mengyuan Guo. „Closed-Loop Attention Restoration Theory for Virtual Reality-Based Attentional Engagement Enhancement“. Sensors 20, Nr. 8 (14.04.2020): 2208. http://dx.doi.org/10.3390/s20082208.

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Today, as media and technology multitasking becomes pervasive, the majority of young people face a challenge regarding their attentional engagement (that is, how well their attention can be maintained). While various approaches to improve attentional engagement exist, it is difficult to produce an effect in younger people, due to the inadequate attraction of these approaches themselves. Here, we show that a single 30-min engagement with an attention restoration theory (ART)-inspired closed-loop software program (Virtual ART) delivered on a consumer-friendly virtual reality head-mounted display (VR-HMD) could lead to improvements in both general attention level and the depth of engagement in young university students. These improvements were associated with positive changes in both behavioral (response time and response time variability) and key electroencephalography (EEG)-based neural metrics (frontal midline theta inter-trial coherence and parietal event-related potential P3b). All the results were based on the comparison of the standard Virtual ART tasks (control group, n = 15) and closed-loop Virtual ART tasks (treatment group, n = 15). This study provides the first case of EEG evidence of a VR-HMD-based closed-loop ART intervention generating enhanced attentional engagement.

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Mamali, Elizabeth, Peter Nuttall und Avi Shankar. „Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations“. Marketing Theory 18, Nr. 4 (10.04.2018): 521–42. http://dx.doi.org/10.1177/1470593118767723.

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Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in communities that are formalizing their market engagement remains under-theorized. To address this, we draw from literature on hybrid organizations and ethnographic data from an art-house cinema tribe that is formalizing its operations into what we conceptualize as a ‘consumer-constructed organization’ (CCO). We theorize CCOs as dynamic, hybrid organizational forms that balance the doctrines and characteristics of consumer tribes with their role as market actors. In addition to introducing CCOs as a theoretical and empirical point of reference in consumer research literature, we contribute by theorizing the ongoing tensions that unravel as tribal doctrines persevere or dissipate in the face of market demands and organizational formalization.

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Hollebeek, Linda D. „Individual-level cultural consumer engagement styles“. International Marketing Review 35, Nr. 1 (12.02.2018): 42–71. http://dx.doi.org/10.1108/imr-07-2016-0140.

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Purpose While the consumer engagement (CE) concept is gaining traction in the literature, little remains known regarding the ways in which consumers displaying differing cultural traits engage with brands and their differences. The purpose of this paper is to explore CE with brands for consumers exhibiting differing cultural traits, and develop a set of research propositions for these individuals’ cognitive, emotional, behavioral, and social CE in brand interactions. These propositions, collectively, reflect consumers’ individual-level cultural CE styles – consumers’ motivationally driven disposition to think, feel, act, and relate to others in a certain manner characteristic of their specific individual cultural traits in brand interactions. Design/methodology/approach In this conceptual paper, literature is reviewed in the areas of CE and its conceptual relationship with Yoo et al.’s (2011) individual cultural values. Findings Key differences between individual-level cultural traits and consumers’ ensuing cognitive, emotional, behavioral, and social CE with brands are addressed in a set of research propositions based on Yoo et al.’s model of individual cultural values, from which the concept of individual-level cultural CE styles is developed. Research limitations/implications This research explores differences across individuals displaying differing cultural traits and their ensuing CE with brands, which remains underexplored to date. It also develops the concept of individual-level cultural CE styles, which reflect consumers’ characteristic cultural trait-based cognitions, emotions, behaviors, and social dynamics in engaging with particular brands. Practical implications The outlined managerial implications reveal that unique marketing approaches are expected to be effective for engaging consumers exhibiting different cultural traits with brands, based on their distinctive CE styles (e.g. focusing on personalized interactions/interactions that stress consumers’ similarity to and fit with salient others for individualist/collectivist consumers, respectively). Originality/value This paper makes two important theoretical contributions. First, by offering a conceptual analysis of consumers displaying differing cultural traits and their ensuing engagement with brands, it provides an early attempt to explore individual-level cultural CE-based differences. Second, it develops the concept of individual-level cultural CE styles, which is expected to hold important theoretical and managerial implications.

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Morris, Julia E. „Arts engagement outside of school: Links with Year 10 to 12 students’ intrinsic motivation and self-efficacy in responding to art“. Australian Educational Researcher 45, Nr. 4 (28.03.2018): 455–72. http://dx.doi.org/10.1007/s13384-018-0269-8.

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Abstract This study draws on student engagement factors to examine the relationship between students’ non-school-based arts experiences on their intrinsic motivation and self-efficacy to participate in visual arts responding tasks. Visual arts responding in the curriculum includes learning about artists and artworks, decoding art and making critical judgements, and is important in building twenty-first century learning skills such as critical thinking and communication. A total of 266 Year 10 to 12 students from 18 schools in Western Australia (WA) participated in the quantitative research, which explored outside-school arts engagement as well as cognitive and psychological engagement factors in their current year of secondary schooling. The findings showed that while being an art consumer appears to impact on intrinsic motivation and self-efficacy, producing art as a hobby outside of school does not appear to do so. The research raised questions about links between practice and theory, and how to promote students’ engagement in responding.

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Himmelweit, Samuel Mohun. „Consumer literacy“. International Journal of Market Research 56, Nr. 6 (November 2014): 709–16. http://dx.doi.org/10.2501/ijmr-2014-051.

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The goal of consumer policy is often to improve the functioning of markets in which consumer needs are not being met. Yet we know that consumers do not always act in their own best interests and often face detriment because of this. This paper explores the gap between the consumer capabilities of real consumers and those of the ideal consumer on which economic theory is based. By measuring what we call ‘consumer literacy’ – a combination of skills, knowledge and engagement – we find that only one in 250 consumers even approaches the ideal model, and that those most likely to are older, more educated and have a higher income. The research finds that older people score well because they are more likely to be engaged with their consumption. The paper concludes with a discussion of some of the issues sparked and questions raised by these findings.

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Scott Rader, Charles, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah und Kristin Spears. „CyberRx“. International Journal of Pharmaceutical and Healthcare Marketing 8, Nr. 2 (27.05.2014): 193–225. http://dx.doi.org/10.1108/ijphm-05-2013-0027.

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Purpose – The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking sites, blogs and forums to obtain extensive brand and product information, often from each other. This prompts companies towards more intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to consumer advertising (DTCA) are not immune to this pervasive, disruptive cultural/technological phenomenon, which poses particular challenges given regulatory, legal and ethical constraints on their marketing. Design/methodology/approach – This research uses “netnographic” data collection of online conversations occurring in social media and develops an explanatory framework using grounded theory analytical methods. Findings – This research shows that significantly impactful and pervasive bonding among consumers, bloggers and unofficial “experts” about pharmaceutical offerings is widespread, and occurs regardless (and perhaps in spite of) pharmaceutical companies’ involvement. Originality/value – Considering the structure and nature of online consumer bonding, a way forward is proposed for pharmaceutical companies to implement social media strategies as part of their pharmaceutical marketing and DTCA efforts through an intermediary and interactive online presence arising from disease and health care education.

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Chen, Zhiying. „Exploring the affective factors encouraging engagement with blind boxes consumption“. BCP Business & Management 18 (13.04.2022): 137–47. http://dx.doi.org/10.54691/bcpbm.v18i.547.

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The emergence of blind boxes has promoted the development of China's toy industry. The trend of blind boxes led by POP MART has made other toy brands follow the direction of releasing art toys in the form of blind boxes, and even other industries have followed the blind box surprise marketing method. This study conducted semi-structured interviews with blind box players and industry experts to investigate affective factors influencing consumers' purchasing blind boxes. The study found that consumers tend to make emotion-oriented decisions in the blind box decision-making process, mainly affected by affective motivation and emotion. Emotional influence can also be divided into integral emotion and incidental emotion. In addition, this study also found that the affective factors of first-time purchase and repeated purchase were different. There is a connection between Affective motivation and Integral/Incidental Emotion, which influences each other and promotes the consumer's purchase decision-making process. This research fills in the gaps in the classification and interaction of purchase motivation and emotional factors of surprise products in the decision-making process. It proposes a theoretical model for future research. At the same time, the consumer sentiment factors derived from the study are also beneficial to marketers to seek insight into consumers' psychological needs and conducive to the innovative application of blind box marketing in other industries.

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Dissertationen zum Thema "Consumer engagement in art"

Marin, Livia. „Rules of engagement : trope of estrangement : a relation between art and consumer object“. Thesis, Goldsmiths College (University of London), 2011. http://eprints.gold.ac.uk/7807/.

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This research explores the relationship between objects and subjects and asks to what extent objects are constituted through an act of subjective interpretation, and by which they enter into a circulation of meaning; or to what extent objects, as things, escape a full determination by this act of interpretation. Through the analysis of a variety of artistic practices (including my own artistic trajectory) and drawing on different philosophical traditions, I will argue that the object can neither be reduced to interpretation nor can it be theorized as ‘outside’ language. Conversely, I claim that, although linguistically mediated, the relation between object and subject is characterized by a space of ‘undecidability,’ which arises as a consequence of a partiality in the nature of the encounter between them. It is the nature of this partiality that I will address in this thesis.

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Alhidari, Abdullah. „Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions“. Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc799485/.

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When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming industry remains a male-dominated culture. The marketer’s job is to facilitate game engagement and to motivate gamers to play. The notion of “engagement” is not new in business. The term was developed in the last decade. Many studies were devoted to understand, explain, and define the term. It suggests that within interactive, dynamic business environments, consumer engagement (CE) represents a strategic position that companies can use to enhance their sales growth, competitive advantage, and profitability. Moreover, there are three levels of engagement in any experiential consumption (i.e., playing video game): presence, flow, and psychological absorption. The findings of this study affirm that consumer engagement, including presence, flow and psychological absorption are explanatory factors that impact gamer’s purchase intentions. Our results show that consumers experience different mental engagement in an interactive environment (i.e., playing video games) compared to passive environments (i.e., visiting a website). These findings change our understanding of consumers’ engagement and flow state. We also found that male and female gamers experience different engagement level. However, we did not find a significant result that masculinity and femininity traits impact gamers’ engagement or intention. We argue that macroeconomic factors results in sales fluctuation may have resulted in reject in this hypothesis. Thus, marketers shed a light into the consumer’s interactive environment and flow states in that environments. Consumers not only determine the value in using a product as Vargo and Lusch suggested, but they also create that value. Also, consumer experience is an ongoing process that does not have a specific point to start, making the value creation a temporally accumulative process that includes past, present, and future experience. Therefore, the value created by consumers is not created while physically interacting with a device to play, but it may include imagined and indirect interaction with the product. Therefore, consumers (i.e., gamers) need to maintain a balance between presence and psychological absorption (i.e., flow) to get the best experience in play video gaming. Empirical evidence suggest that consumers’ flow state engagement is the most important variable in determining their ensuing purchase intention for video games, regardless of game genre.

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Andersson, Elina, und Nicolai Pitz. „Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study“. Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.

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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as a starting point for further researchdue to cultural differences. Sincemost extant research on the topic of LVS adopted a quantitative research design, we could clearly identify a lack of qualitative studies in a European context. Therefore, our study aims to fill this research gap by investigating European consumersperceived value of LVS and their motivations to engage in it. A qualitative research design is particularly suitable for the exploratory nature of ourresearch. For the collection of data, we conducted three synchronous online focus groups through purposive sampling of European participants. In addition to that, and as a triangulation for our data sources, Pål Burman, the CEO of the LVS provider Zellma, was interviewed. With this we were able to includedifferent perspectives on the topic. It also helped us to increase thevalidityofthemanagerial implications.Usingthematic analysis, we could identify themes that theparticipants associated with the concept of LVS. The findings suggest that the perceived value of LVS for European consumers is not indisputable. Based on the theoretical concept of perceived value,LVS has to solve the trade-off between give and get components. This means that the committed time for attending an LVS stream has to be compensated by certainbenefits, such asdiscounts, enhanced product information, exclusivity of content,or inspiration. By using the theoretical framework of Uses and Gratifications Theory (UGT), we were able to divide the motivations of European consumers to engage in LVS in three types of gratifications: hedonic, utilitarian, and social. As opposed to prior Asian research on the topic, social gratifications only played a minor role forEuropean consumers. Reasons for an interaction between the viewer and the broadcaster were primarily product-related and utilitarian by nature. Engagement for the sake of social motives could not be confirmed. Utilitarian gratifications desired byEuropean consumers were mainly connected to theobtainment of enhanced production information, leading to more informed purchase decisions. Hedonic motivations were for exampleentertainmentand inspiration. When connecting UGT to the TechnologyAcceptance Model (TAM), we have also been able to identify consumers' approachesto LVS as a new technology.Crucial here weretheperceived ease of use and perceived usefulnessof LVS.It was shown that consumers require LVS to be as easy or easier than normal e-commerce shopping is already.LVS would further be perceived as useful if it could provide the viewers with something uniquethat old technologies are not able to provide.Asa new digital phenomenon, itis expected to serve as a complement to physical and online stores. In fact, LVS might not only serve as a platform of sales, but also tocreate long-lasting relationships between a brand and its consumers with consumer engagementas a main desired outcome.

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Vivek, Shiri Dalela. „A scale of consumer engagement“. Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/100.

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Lourenço, Carlos Eduardo. „Essays on consumer brand engagement“. reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15634.

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Despite the growing interest in the brand engagement concept there has been debate about its conceptual foundations. This doctoral thesis explores the nature of the consumer brand engagement (CBE) construct. In the first paper, CBE is assessed within the Expectancy Theory framework to explain and clarify the probable anticipated results of engaging with a brand, and outcomes are categorized into a first level (resulting from personal effort allocated to interact with a brand) and a second level (consequence of first level outcomes) and a novel CBE definition is formulated. A comprehensive brand engagement framework is proposed using the Boundary-Spanning Marketing Organization Theory (MOR) as a consumer-brand touch point framework. From the theoretical foundations of the cognitive, emotional and behavioral dimensions of CBE, fifteen theoretical propositions are developed to incorporate a multilateral perspective on the construct’s theoretical tenets. In the second paper, four studies are used to develop a consumer brand engagement scale. Study 1 (n=11) uses literature review and in-depth interviews with consumers to generate scale items. In Study 2, eight experts evaluate 144 items for face and content validity. In Study 3 data collected with undergraduate students (n=172) is submitted to both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to further item reduction. Three hundred and eighty-nine responses from a consumer panel are used on Study 4 to evaluate model fit, using Confirmatory factor analysis (CFA) and Structural Equation Modeling (SEM). The proposed scale confirms excellent validity and reliability levels. Finally, in the third paper, a consumer engagement scale from Vivek et al. (2014) is replicated (n=598) with customers in an auto show, and extends the construct measurement debate using an Item Response Theory (IRT) perspective. Although the data achieved fit on a Classical Test Theory (CTT) using CFA, a graded response model (GRM) identifies five items that have low levels of discriminating power and provides low levels of information. The IRT approach indicates a possible path to future methodological improvements to marketing scales in general, and to the consumer engagement scale in particular.
Apesar do crescente interesse no conceito de engajamento da marca ainda existe discordância quanto aos seus conceitos fundamentais. Esta tese de doutorado explora a natureza da construção engajamento da marca do consumidor (EMC). No primeiro artigo, EMC é avaliada no âmbito da Teoria da Expectância para explicar e esclarecer como a antecipação de possíveis resultados de se envolver com uma marca, sendo tais resultados classificados como “primeiro nível” (resultante do esforço pessoal alocado para interagir com uma marca) e “segundo nível” (ou nível final, representando a consequência dos resultados de primeiro nível) e uma nova definição de EMC é formulada. Um arcabouço teórico abrangente é proposto para engajamento da marca, usando o Teoria Organizacional de Marketing para Expansão de Fronteiras (TOMEF) como referência para os pontos de contato entre o consumidor e a marca. A partir dos fundamentos teóricos das dimensões cognitivas, emocionais e comportamentais do EMC, quinze proposições teóricas são desenvolvidas para incorporar uma perspectiva multilateral às doutrinas teóricas do construto. No segundo artigo, quatro estudos são usados para desenvolver uma escala de engajamento da marca do consumidor. O Estudo 1 (n = 11) utiliza revisão da literatura e entrevistas em profundidade com os consumidores para gerar os itens da escala. No Estudo 2, oito especialistas avaliam 144 itens quanto a validade de face e validade de conteúdo. No Estudo 3 dados coletados com alunos de graduação (n = 172) é submetida à análise fatorial exploratória (AFE) e confirmatória (AFC) para redução adicional de itens. Trezentos e oitenta e nove respostas de um painel de consumidores são usados no Estudo 4 para avaliar o ajuste do modelo, usando a análise fatorial confirmatória (AFC) e Modelagem por Equações Estruturais (MEE). A escala proposta possui excelentes níveis de validade e confiabilidade. Finalmente, no terceiro papel, uma escala de engajamento do consumidor de Vivek et al. (2014) é replicada (n = 598) junto à consumidores em uma feira automotiva, para estender o debate sobre formas de medição do constructo usando a perspectiva da Teoria de Resposta ao Item (TRI). Embora o modelo desenvolvido com base na teoria clássica de teste (TCT) usando AFC, um modelo de resposta gradual (MRG) identifica cinco itens que têm baixos níveis de poder discriminante e com baixos níveis de informação. A abordagem usando TRI indica um possível caminho para melhorias metodológicas futuras para as escalas desenvolvidas na área de marketing em geral, e para a escala engajamento do consumidor, em particular.

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Dessart, Laurence. „Consumer engagement in online brand communities“. Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6638/.

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This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation. Against the background of rapid technological advances affecting the way consumers interact online, this thesis posits that past representations of OBC participation fail to adequately capture OBC participation. It further argues that consumer engagement offers a new analytical lens, which is more responsive to the interactive, social and multidimensional nature of OBCs. The thesis conceptualises consumer engagement in OBC as an affective, cognitive and behavioural phenomenon whereby a consumer is engaged both with the other members of the OBC and with the focal brand. It then identifies antecedents and outcomes of consumer engagement in English-speaking OBC. The measurement and conceptual model are tested using data from OBC participants. In particular, two original scales of consumer engagement are developed. The conceptual model is tested using structural equation modelling techniques, and the results largely support the research hypotheses. The results show that online interaction propensity, attitude toward OBC participation and product involvement positively relate to OBC engagement, and that online brand engagement is positively related to product involvement and OBC engagement. Online brand engagement shows positive correlations with brand trust, commitment and loyalty. Group invariance is largely achieved using data from French OBCs, which contribute to validating the English sample results. Overall, the thesis conceptually and empirically contributes to the burgeoning literature on consumer engagement in OBC and enhances our understanding of OBC participation. The study provides an improved, more online-relevant conceptualisation and measurement of consumer engagement and identifies its key individual drivers and relational outcomes. These findings also provide strategic implications for the community of OBC practitioners.

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Muwanga-Zake, Semeyi. „Media convergence : an analysis of consumer engagement“. Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1557.

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Media convergence has meant that the traditional separations between the various media industries, such as the internet, broadcasting and telephone networks are slowly collapsing due to the growing use and influence of digital electronics - in effect, morphing or transforming the media landscape. A fundamental change in today's media landscape has been the shift in control over media content, consumer consumption patterns as well as the manner and level at which consumers interact. Thus, the extent to which success is achieved now depends on a customer centric engagement strategy that can be implemented across converged platforms. This study considers the challenges posed by media convergence. It also investigates how organisations adjusted strategies to mitigate these challenges.

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Li, Xu. „Consumer Engagement in Travel-related Social Media“. Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.

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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are presented based on literature review and the conceptual framework to illustrate the relationship between consumer engagement and related factors. To provide empirical evidence for the conceptual model, an online survey is conducted. Participants complete the self-administered survey by answering questions concerning their online experience with the travel-related social media website they visit most. Two-step structural equation modeling is employed to analyze the data. The results show that both community experience and community identification have significant and positive relationship with consumer engagement. Community experience is also a strong predictor of community identification. Attitude toward using social media and travel involvement influence the relationship between consumer engagement and its antecedents. With focus on the interactive and experiential nature of consumer engagement, this study expands current understanding of consumer engagement and provides insights for hospitality and tourism businesses regarding how to engage consumers through travel-related social media.
Ph.D.
Doctorate
Dean's Office, Education
Education and Human Performance
Education; Hospitality Education

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Krowinska, Agata. „Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook“. Thesis, Edinburgh Napier University, 2017. http://researchrepository.napier.ac.uk/Output/1034828.

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Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises consumer engagement on social networking sites as a one-dimensional behavioural notion expressed by visible manifestations such as likes, comments and shares - referred to by scholars as consumer engagement behaviours. Although studies on consumer engagement in thecontext of social networking sites have increased over the past few years, current research often fails to provide frameworks that would adequately reflect the interactive nature of those behaviours. In particular, little knowledge exists about why consumers decide to engage with brands or branded content on these online platforms. This thesis addresses this gap by exploring key factors that influence digital natives' brand-related consumer engagement behaviours in the context of Facebook. Findings of this research are based on 25 event-based diaries that were completed by a sample of digital natives who recorded their brand-related engagement behaviours over a period of 11 weeks and from 25 follow-up semi-structured interviews. The data captured by the above-mentioned diary interview method allowed the author to gain rich insights into brand-related consumer engagement behaviours. Furthermore, the diary and interview method is used in this context for the first time which provides a unique methodological contribution. This thesis offers an original contribution to current scholarship on consumer engagement behaviours by introducing three new frameworks, namely: Categories of Effective Creative Content Practices on Facebook, an Integrated Framework of Factors Influencing Positive Brand-Related Engagement Behaviours on Facebook, and an Integrative Framework of Factors influencing Negative Brand-Related Consumer Engagement Behaviours on Facebook. Collectively, as well as individually, these frameworks enhance current theoretical knowledge on the concept by offering a more comprehensive overview of reasons behind brand-related consumer engagement behaviours on Facebook, which can also contribute to practice by assisting social media brand managers in improving current engagement strategies.

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Ulrich, Philip. „Engage to success : Consumer engagement in digital media“. Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170449.

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This thesis has been conducted as a case study for the brand Milda. It aims to investigate what Milda can do in order to increase the engagement and co-creation among their consumers at their website. Milda has a user-generated recipe section inside their website they want the consumers to interact with and contribute with content to. The study was conducted using a mixed methodology containing interviews with consumers, usability tests, a survey distributed on Milda’s Facebook page, a review of Milda’s current website, and a short benchmark. Furthermore, the study was based on a thoroughly made literature review over previous studies made regarding the subject. The findings from the study showed that consumers tend to be more willing to co-create with companies they can identify with and are passionate about. Engaged consumers also advocates the brand and connects new consumers to its products. Presence from the company in co-creation processes is highly important to engage and satisfy the consumers. Social aspects in form of communication and interaction with other users are main driving factors for engagement in digital media. For Milda to increase the amount of content at their website shared by their consumers, they have to make some improvements with the site in order to provide a better user experience. Since the social aspect is important to gain engaged consumers, Milda also has to increase the traffic to the site.

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Bücher zum Thema "Consumer engagement in art"

Berleant, Arnold. Art and engagement. Philadelphia: Temple University Press, 1991.

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Berleant, Arnold. Art and engagement. Philadelphia: Temple University Press, 1991.

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Gatautis, Rimantas, Jūratė Banytė und Elena Vitkauskaitė, Hrsg. Gamification and Consumer Engagement. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54205-4.

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Haudan, Jim. The Art of Engagement. New York: McGraw-Hill, 2008.

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Spranzi, Aldo. Art economics: A consumer-oriented art economics. Milan: CESOM, Universita Bocconi, 1996.

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Spranzi, Aldo. Art economics: A consumer-oriented art economics. Milan: CESOM, Universita Bocconi, 1996.

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Spranzi, Aldo. Art economics: A consumer-oriented art economics. [Milan]: [Università Bocconi], 1996.

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United States. Federal Trade Commission. Office of Consumer and Business Education., Hrsg. Art fraud. [Washington, D.C: Bureau of Consumer Protection, Office of Consumer & Business Education, 1994.

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Bastos, Flávia, und Doug Blandy. Promoting Civic Engagement Through Art Education. New York: Routledge, 2024. http://dx.doi.org/10.4324/9781003402015.

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(Firm), Art Bull, Hrsg. R.A.P.E.: Rare acts of political engagement. New Delhi: Art Bull, 2013.

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Buchteile zum Thema "Consumer engagement in art"

Grigoriadou, Maria, und Agisilaos Konidaris. „Exploring the Motivation to Follow Small Brands on Social Media“. In Strategic Innovative Marketing and Tourism, 827–35. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_89.

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AbstractSocial media have impacted numerous aspects of consumers’ social life, including consumer behavior and the consumer—brand relationship. Consumer behavior is evolving though social platforms and is shaping the perceptions and the actions of customers towards brands. As a result, more and more brands are seeking visibility through social networks, establishing an online presence, trying to trigger interaction and engagement with consumers. This paper explores consumer motivation to interact and engage with small travel brands on social media and highlights elements of the brands that make them more appealing to consumers. The paper also identified consumer attributes that make them more willing to engage with small travel brands on social media. The findings of this paper help map the factors that play a key role on the intention of a consumer to follow and engage with a small brand, while there are clear strategies indicated on how a small brand can meet the consumers’ expectations and leverage on potential cross sell opportunities. The research outputs indicate that there are distinct follower groups in terms of interaction with travel brands with unique characteristics that can be leveraged for a more effective brand positioning. In addition, there are remarkable findings on the repetitive nature of buying behavior for people following small travel brands and the potential cross sell opportunities that arise. The findings of this paper may be considered as a roadmap for small brands to improve customer engagement and consumer buying behavior.

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Rebitschek, Felix G. „Boosting Consumers: Algorithm-Supported Decision-Making under Uncertainty to (Learn to) Navigate Algorithm-Based Decision Environments“. In Knowledge and Digital Technology, 63–77. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-39101-9_4.

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AbstractFinding information that is quality assured, objectively required, and subjectively needed is essential for consumers navigating uncertain and complex decision environments (e.g., retail or news platforms) and making informed decisions. This task is particularly challenging when algorithms shape environments and choice sets in the providers’ interest. On the other side, algorithms can support consumers’ decision-making under uncertainty when they are transparent and educate their users (boosting). Exemplary, fast-and-frugal decision trees as interpretable models can provide robust classification performance akin to expert advice and be effective when integrated in consumer decision-making. This study’s author provides an overview of expert-driven decision-tree developments from a consumer research project. The developed tools boost consumers making decisions under uncertainty across different domains. Informed decision making in highly uncertain, non-transparent algorithm-controlled decision environments pose a need for applicable and educative tools, which calls for public engagement in their development within the field of consumer education.

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Henderson, Katie, Girish Prayag und Sussie Morrish. „Dimensionality of Consumer Engagement in Fashion Blogs: An Extended Abstract“. In Marketing at the Confluence between Entertainment and Analytics, 917–20. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_185.

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Macey, Joseph, und Mila Bujić. „The Talk of the Town: Community Perspectives on Loot Boxes“. In Modes of Esports Engagement in Overwatch, 199–223. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-82767-0_11.

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AbstractLoot boxes are a common monetization mechanic in the contemporary games industry. However, an increasing number of regulatory bodies have been investigating loot boxes, with several having concluded that they constitute gambling. There is, however, a lack of consensus, with some authorities concentrating on the way loot boxes are obtained, while others consider the value of their contents. Overwatch is particularly affected by this disparity as it remains legal in some jurisdictions but not in others. In order to understand the role and function of loot boxes, an expert analysis must be complemented with consumer voices. This chapter utilizes content analysis to investigate discussions of loot boxes in Overwatch fan communities, identifying several prominent themes: monetization, effects, contents, gambling, regulation, alternatives, and their specifics in Overwatch.

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Ozuem, Wilson, und Michelle Willis. „Consumer Engagement“. In Digital Marketing Strategies for Value Co-creation, 59–79. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5_4.

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Salam, Muhammad Abdus, S. M. Nafiz Rayun, Waziha Islam, Robiul Hasan, Egi Arvian Firmansyah und Kassim Kalinaki. „Consumer Engagement“. In Advances in Information Security, Privacy, and Ethics, 397–421. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-5298-4.ch020.

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Artificial intelligence's rapid advancements are transforming marketing and consumer communication, like shifting from traditional influencers to AI-powered virtual influencers. Despite concerns about cyber-harassment and fraud, optimism prevails as netizens adopt technology. However, this technological advancement has opened numerous opportunities for marketers and practitioners to utilize it optimistically and within legal boundaries. So, it is crucial to synthesize the insights on how deepfake technologies can revolutionize marketing, particularly in enhancing consumer engagement, brand communication, and interaction strategies. Therefore, this chapter provides a comprehensive overview of the potential use of deepfake technologies in consumer marketing, emphasizing the ethical considerations that must be addressed, including transparency, consumer perceptions, and legal frameworks. The Nobel insights in this chapter will facilitate consumers, marketers, practitioners, researchers, and stakeholders, guiding them towards future directions.

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Bala, Rajni, Vinod Kumar und Ritu Sharma. „Navigating Consumer Engagement“. In Global Perspectives on Social Media Influencers and Strategic Business Communication, 273–90. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-0912-4.ch014.

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Consumer engagement is paramount in the digital era, where people actively engage with brands. The importance of social media influencers in influencing customer behavior has grown in the current digital environment. The digital era has changed how consumers interact with brands and judge what to buy. Most information and engagement now occur on social media platforms, and customers frequently look to influencers to help them make decisions. Nowadays, influencer marketing is a multi-billion-dollar business. Brands are forming influencer partnerships with various industries to connect and interact with their target consumers. Given the significant investments in the field, evaluating influencer marketing's success and impact is essential. The study explores social media influencers' crucial role in influencing customer choice. This chapter's goals are to thoroughly examine consumer engagement dynamics and expose the power that social media influencers possess.

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Pasupuleti, Murali Krishna. „Modern Marketing Innovativeness: Cutting-Edge Strategies for Consumer Persuasion“. In The Art of Consumer Persuasion: Cutting-Edge Strategies for Modern Marketing, 1–15. National Education Services, 2024. http://dx.doi.org/10.62311/nesx/97828.

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Abstract: This chapter explores into the evolving paradigm of "Modern Marketing Innovativeness," focusing on cutting-edge strategies that are pivotal for effective consumer persuasion in today's rapidly changing digital landscape. It explores the integration of advanced technologies such as artificial intelligence, virtual reality, and machine learning in marketing practices, and how these tools enhance engagement and personalization. The Section also examines the significant role of data-driven insights in understanding and predicting consumer behavior, alongside the ethical use of psychological principles to influence consumer decisions. It highlights the importance of content marketing, social media strategies, and influencer partnerships in creating compelling brand narratives and fostering consumer loyalty. Additionally, it addresses the rising consumer demand for sustainability and ethical practices within marketing strategies. The discussion extends to preparing marketers for future trends and the continual adaptation required to stay competitive. Through a blend of theoretical exploration and practical case studies, this Section provides a comprehensive overview of contemporary marketing strategies and the necessity for innovation in engaging modern consumers. Keywords: Modern Marketing,Consumer Persuasion,Innovative Marketing Strategies,Digital Marketing Tools,Artificial Intelligence in Marketing,Data-Driven Insights,Consumer Behavior,Psychological Marketing Techniques,Content Marketing,Social Media Strategies,Influencer Marketing,Sustainability in Marketing,Ethical Marketing Practices,Marketing Technology Trends and Customer Engagement.

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Twum, Kojo Kakra, Pearl Joan Korkuvi und Stephen Budu. „Library Consumer Engagement Practices“. In Advances in Library and Information Science, 197–214. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8942-7.ch012.

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Academic libraries over the years have adopted proven business management and marketing strategies that have enhanced service delivery and attainment of objectives. Consumer engagement activities such as online communities of library users have become an emerging trend. This chapter uses an integrative literature review to identify consumer engagement practices that libraries can adopt. The consumer engagement activities identified are enthusiasm, enjoyment, attention, absorption, sharing, learning, and endorsing. In the library context, the main consumer engagement practices relate to user engagement, a form of interaction using technologies. It is expected that the adoption of these consumer engagement activities will enhance the cognitive, affective, and behavioural engagement of library users. Consumer engagement activities have implications for promoting library value perception, benevolence perception, future patronage intention, and affective commitment.

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Maggioni, Isabella. „Consumer-Retailer Identification Enhancing Consumer Well-Being“. In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, 1–14. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1412-2.ch001.

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Consumer-Retailer Identification (CRI) is a powerful tool for retailers to develop meaningful relationships and strengthen the emotional bond with their customers. Besides showing positive attitudes towards brands that reflect their self-concept, consumers prefer to engage with retailers that are more likely to express and enhance their identity. This alignment between a retailer's image and one's identity has been shown to positively affect consumers' sense of well-being and their overall quality of life. This chapter proposes a framework based on a review of past research on the role of consumer's self-concept in the promotion of consumer well-being in retail settings. Focusing on CRI, the chapter offers directions for future research while discussing emerging trends.

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Konferenzberichte zum Thema "Consumer engagement in art"

Singla, Lalit, Anju B. Nandrajog, Navjot Singh, Komal Ahuja und Shiva Mehta. „AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement“. In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT), 1–5. IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725771.

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Yang, Zuo-Yi, und Chi-Wen Hsieh. „Implementation of Embedded Systems for Light and Shadow Installation Art“. In 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan), 675–76. IEEE, 2024. http://dx.doi.org/10.1109/icce-taiwan62264.2024.10674200.

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Singh, Sarita Kumari, K. K. Ramachandran, S. Gangadharan, Jaksan D. Patel, Amar Prakash Dabral und M. Kalyan Chakravarthi. „Examining the Integration of Artificial Intelligence and Marketing Management to Transform Consumer Engagement“. In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT), 1–5. IEEE, 2024. http://dx.doi.org/10.1109/tqcebt59414.2024.10545209.

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Moreira, Gabriel Rodrigues, Stéfane Dias Rodrigues, Vinícius Jacques Garcia und Daniel Pinheiro Bernardon. „State-of-Art Consumer Behavior in Response to Price Signals in Microgrids“. In 2024 16th Seminar on Power Electronics and Control (SEPOC), 1–7. IEEE, 2024. http://dx.doi.org/10.1109/sepoc63090.2024.10747436.

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Lu, Chen-Hua, Su-Chu Hsu und Che-Rung Lee. „Visualizing Machine Intelligence as Art Installations for Popular Science by Crafting Convolutional Neural Networks“. In 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan), 297–98. IEEE, 2024. http://dx.doi.org/10.1109/icce-taiwan62264.2024.10673892.

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Liu, Shih-Ta, und Su-Chu Hsu. „The Application of IoT Cross-Media Q&A System in an Astronomy and Art Festival“. In 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan), 117–18. IEEE, 2024. http://dx.doi.org/10.1109/icce-taiwan62264.2024.10674091.

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Ezzahra, Yassine Fatima, El Kortbi Imane, Nekhass Houssame, El Aida Kaoutar, Mohamed Amine Lahiala und Housni Hamid. „Unveiling the Influence of AI-Social Fusion: Enhancing Consumer Community Engagement and Advertising Dynamics“. In 2024 Mediterranean Smart Cities Conference (MSCC), 1–6. IEEE, 2024. http://dx.doi.org/10.1109/mscc62288.2024.10697000.

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Leela, G. Naga, P. Gousiya, B. Anand, C. Manoj Reddy und K. Bramha Teja. „An Android Application for Enhancing Agri-Tourism and Wetland Conservation through Farmer-Consumer Engagement“. In 2024 8th International Conference on Inventive Systems and Control (ICISC), 455–60. IEEE, 2024. http://dx.doi.org/10.1109/icisc62624.2024.00083.

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Sahubawa, Latif, Abdul Rohman, Sarto, Suwarman Partosuwiryo, Wahyu Supartono und Bintang Diniar Kurnia Alam. „Added Value and Consumer Preferences of Salt-Derived Products in Kugar, Kebumen Regency, Central Java“. In 3rd International Conference on Community Engagement and Education for Sustainable Development. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.151.27.

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Salt is a chemical compound shaped as a white powder or crystals known for its salty taste, which is then used to improve taste and preserve food in industries. There are three processed salt-derivative products: facial scrubs, foot baths, and bath bombs, whose effects are softening, smoothing, refreshing the skin, deodorizing, cleansing skin impurities, overcoming muscle fatigue, reducing muscle pain, and giving a feeling of relaxation. This research aims to process and analyze the chemical composition, added value, and customer preference for consumption and Spa Salt from Kugar, Kebumen Regency. The method used is diversification, chemical analysis, and economic value and consumer preference levels survey using fifty female panelists (students, lecturers, and consumers). This research has found some findings related to Spa Salt's chemical composition, the economic values of each product (HPP and selling price), and consumer preferences (detailed analysis and the overall level).

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Timokhina, Galina. „SPECIFICS OF MARKETING CHANNEL�S USED FOR CONSUMER ENGAGEMENT ON MARKETS WITH LIMITED ACCESS TO CONSUMER INFORMATION“. In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.112.

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Berichte der Organisationen zum Thema "Consumer engagement in art"

UK, Ipsos. Survey of public attitudes towards precision breeding. Food Standards Agency, Oktober 2022. http://dx.doi.org/10.46756/sci.fsa.ouv127.

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The Genetic Technology (Precision Breeding) Bill is currently going through Parliament. Although this bill is ‘England only’ and food and feed safety and hygiene is a devolved issue, the Food Standards Agency (FSA) will introduce a separate regulatory framework for precision bred organisms (PBOs), should the Bill become law. The FSA will also work with stakeholders in Scotland, Wales and Northern Ireland to ensure consumers’ interests are protected in relation to PBOs. The FSA / Food Standard Scotland (FSS) is science and evidence led. In August 2022, the FSA and FSS commissioned Ipsos UK to conduct a two-phase social research project on precision breeding. Phase One, now complete, involved a survey of 4,177 UK residents with robust samples in each UK nation to allow comparisons between and within nations. Phase Two, scheduled to start in September 2022 and report in early 2023, will comprise a series of Citizens’ Forums in England, Wales and Northern Ireland(footnote 1). The overall aims of this project are to: explore consumer attitudes towards precision breeding gather consumer views on the FSA’s proposed regulatory framework understand consumer information needs inform how to communicate with consumers about precision breeding. This document presents interim findings for this project, reporting descriptive data from Phase One. Phase One’s core aims were to provide a snapshot of consumers’ awareness and self-assessed knowledge of precision breeding, its perceived acceptability, risks and benefits, and consumer appetite for information about this production method. These data show that awareness of precision breeding is very low, something which should be borne in mind when considering these findings. While these data reveal that there is a general openness to trying precision bred foods across the UK, with more people anticipating benefits than disbenefits from the use of precision breeding, there is a large degree of uncertainty about what impact precision bred foods may have on the different parts of the food system. This is reflected in the relatively large proportions of people taking a neutral stance or indicating they do not know enough to answer survey questions and in the strong appetite expressed for information about precision breeding to be provided. The next phase of this project will be essential for the FSA’s ability to interpret these findings’ implications, and to understand what is informing consumers’ views. The purpose of Phase One has always been to let the FSA know ‘what’ consumers think about precision breeding; Phase Two’s purpose is to build our understanding ‘why’ they think it. This will allow the FSA to develop a more nuanced understanding of consumers’ needs and incorporate this into the design of the future regulatory framework and any engagement with consumers on precision breeding. FSS will be carrying out further research in Scotland.

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Odobetska, Iryna. ADAPTING REGIONAL TELEVISION CONTENT TO THE FORMAT OF SOCIAL NETWORKS (ON THE EXAMPLE OF THE VITA TV CHANNEL). Ivan Franko National University of Lviv, März 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12163.

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The article examines the peculiarities of the regional media and the specifics of creating the content of the TV channel’s social networks. The prerequisites for the need to distribute TV content in modern forms of the virtual environment are provided. Ukraine is actively implementing digital technologies in television, which leads to the improvement of the quality and diversity of local media, as a result of which regional television becomes more flexible, interactive and adaptive to changes in consumer preferences and technological capabilities. The growing popularity of social media is being integrated into regional television strategies for audience engagement, engagement and rapid response to events. Regional TV channels increasingly use social networks to interact with viewers, publish news and ensure rapid dissemination of information. The process of adaptation of television content of the information and television agency «VITA» to social networks has been studied. Key words: social networks, content, television, VITA TV channel, text, users, mass media.

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Chapin, Martin A. The Operational Art of Precision Engagement. Fort Belvoir, VA: Defense Technical Information Center, Februar 2004. http://dx.doi.org/10.21236/ada422794.

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Park, Boram, Songyee Hur und Leslie D. Stoel. A Netnography on Consumer Engagement in Virtual Brand Communities. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-662.

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Rogers, Amanda. Cambodian Audience Engagement in the Performing Arts: Cambodian Living Arts 2022 Cultural Season. Swansea University, November 2023. http://dx.doi.org/10.23889/sureport.65084.

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Project Report There is growing research on arts audiences - particularly regarding theatre and dance (Sedgman 2019; Walmsley 2019; Reason et al 2022). However, much of this work remains centred on the ‘Global North’ and there is little published research on arts audiences in South East Asia in general, and Cambodia in particular. The exception to this is our previous report (Rogers et al 2021) which was the first time that research has examined audience composition, understanding and preferences for the performing arts in Phnom Penh. This research raised a bigger question around who the arts are for and highlighted that young people did not always understand what they were watching. The project discussed here builds on this previous work, as it sought to further understand the composition of audiences attending Cambodian performance events, examine their reactions, and consider how using simple forms of technology may promote audience engagement and understanding. The research used Cambodian Living Arts’ (CLA) 2022 Cultural Season of performances, workshops, and talks as a case study through which to experiment with this and other methodologies. The Cultural Season (titled Action Today: Consequences Tomorrow) was held in Phnom Penh and then toured across Cambodia, also giving the research the unique opportunity to find out more about arts audiences in the provinces. The findings provide insights into the level of knowledge and understanding of the arts among different audiences across Cambodia, their preferences in terms of types of arts consumed, and the choices surrounding their participation and involvement in the arts.

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Braunwart, Natasha. Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement. Portland State University Library, Januar 2015. http://dx.doi.org/10.15760/honors.187.

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Park, Hyejune. The Effects of "Social" Consumer Attributes on Engagement in Social Network Sites. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1156.

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Ashdown, Susan P., und Kimberly A. Phoenix. Half Scale, Full Engagement: Uniting Art, History and Technology to Teach Patternmaking. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1342.

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Huang, Ran, Songyee Hur und Sejin Ha. Mapping Consumer Engagement and Brand Impression Management in Instagram: A Decision Tree Approach. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1495.

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Brison, Jeffrey, Sarah Smith, Elyse Bell, Antoine Devroede, Simge Erdogan, Christina Fabiani, Kyle Hammer et al. The Global Engagement of Museums in Canada. University of Western Ontario, 2021. http://dx.doi.org/10.5206/vdjm2980.

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The Global Engagement of Museums in Canada examines Canadian museum diplomacy, assessing the international activities of Canadian museums to consider the ways these institutions act as cultural diplomats on the global stage. The report presents the results of a multi-partner collaborative research project addressing the work of ten institutions, including the Art Gallery of Alberta; Aga Khan Museum; Canadian Museum of History; Canadian Museum of Immigration at Pier 21; Montreal Museum of Fine Arts; Museum of Anthropology at UBC; National Gallery of Canada; Ottawa Art Gallery; Pointe-à-Callière, Montréal Archaeology and History Complex; and the Royal Ontario Museum. Focusing on the period of 2009 to 2019, this report highlights new activities and methods within museum practice, while also grounding these within the context of developments in the last decade. Drawing on archival research, document analysis, and interviews with museum professionals, this research establishes baseline data on the global reach of Canadian museums and identifies best practices to share with the museum sector and cultural diplomacy community. Comprised of three sections, the report begins by presenting the framework for the project, explaining the logic behind the selection of institutions and the pedagogical considerations that informed our collective methodology. Second, the report provides a review of the literature in the field of cultural diplomacy, situating the research project. And third, the core of the project, are ten studies of specific institutions, drawn from the fieldwork conducted by the team. These institutional reports demonstrate the ways in which museums engage with a range of global activities and actors. They further address developing trends in the sector, while also suggesting future avenues for research. The Global Engagement of Museums in Canada is a research project led by Primary Investigators Jeffrey Brison and Sarah E.K. Smith. Funded by a Mitacs Accelerate Grant, the initiative is a collaboration between the Montreal Museum of Fine Arts and Queen’s University.

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