Thematische Bibliographien / Consumer behavior

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Consumer behavior“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 5. Oktober 2024

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Zeitschriftenartikel zum Thema "Consumer behavior"

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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan und Kruthikkha P. „Consumer Behavior Analysis“. International Journal of Research and Applied Technology 2, Nr. 1 (31.01.2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.

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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
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Samoggia, Antonella, und Tommaso Rezzaghi. „The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior“. Nutrients 13, Nr. 2 (24.01.2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Shalsabella Putri, Arini, und Marzura Ibrahim. „PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)“. KAGANGA KOMUNIKA: Journal of Communication Science 2, Nr. 2 (30.11.2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.

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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior. Keywords: online consumer purchasing behavior, characteristic of endorser.
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Zahra, Audina Rizka, und Nuri Aslami. „Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara“. VISA: Journal of Vision and Ideas 1, Nr. 1 (09.06.2021): 46–53. http://dx.doi.org/10.47467/visa.v1i1.759.

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This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior. Keywords: Behavior, Consumer, Insurance
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Fujak, Hunter, Stephen Frawley, Heath McDonald und Stephen Bush. „Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets“. Journal of Sport Management 32, Nr. 4 (01.07.2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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D. Muthukrishnaveni, D. Muthukrishnaveni, und Dr D. Muruganandam Dr. D. Muruganandam. „Consumer Buying Behavior Towards Consumer Durables“. Global Journal For Research Analysis 3, Nr. 2 (15.06.2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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Fatrisia, Mixilia Embun, Beny Witjaksono, Yuyus Yudistria und Ika Baskara. „The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products“. Jurnal Ilmiah Manajemen Kesatuan 12, Nr. 5 (22.09.2024): 1613–34. http://dx.doi.org/10.37641/jimkes.v12i5.2794.

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Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The sample criteria are consumers who consume domestically made instant noodle products and instant noodle products made abroad at least 2 times. The results showed that consumer demographics affect consumer ethnocentrism, consumer ethnocentrism affects consumer attitudes, consumer attitudes affect consumer intentions, consumer ethnocentrism has no effect on consumer intentions, consumer intentions affect actual purchasing behavior. This study contributes that age, income and ethnocentrism significantly influence consumer attitudes and intentions towards local products and it is recommended that the sample be expanded and additional factors that may influence the relationship between ethnocentrism, consumer attitudes and purchase intentions be taken into account. Further research could also examine the long-term impact of ethnocentrism on actual purchase behavior as well as other factors that could potentially influence consumer decisions in greater depth. Keywords: Consumer demographics, Consumer ethnocentrism, Attitudes, Consumer intentions and Actual purchase behavior
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Babakus, Emin, T. Bettina Cornwell, Vince Mitchell und Bodo Schlegelmilch. „Reactions to unethical consumer behavior across six countries“. Journal of Consumer Marketing 21, Nr. 4 (01.06.2004): 254–63. http://dx.doi.org/10.1108/07363760410542165.

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Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.
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Zhang, Yuxiao. „A Consumer Behavior Theory of Tutoring“. Advances in Economics, Management and Political Sciences 12, Nr. 1 (13.09.2023): 364–73. http://dx.doi.org/10.54254/2754-1169/12/20230653.

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The paper aims to explore the behavior of consumers in the tutoring market in China, in which consumers perspectives would be divided into two parts: parents and students. Parents and students would consider and focus on different factors to maximize the utility based on their own standpoint, which is the reason why they usually make different decisions in reality. The paper would build a theory of consumer behavior in tutoring market based on the neoclassical consumer theory. There are several essential features that should be noticed in the paper: (1) for simplifying, the commodities consumed in the market are the average scores that are estimated to increase based on the original average scores; (2) the consumers decisions are subject to two resource constraints of money and time; (3) the utility is not only a function of goods but also of the time that is required to finish consuming it, in other words, the time a student needs to spend for earning one more score.
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Ho, Ching-Wei. „Consumer behavior on Facebook“. EuroMed Journal of Business 9, Nr. 3 (26.08.2014): 252–67. http://dx.doi.org/10.1108/emjb-12-2013-0057.

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Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of brand trust and community identification on the relationship between Facebook participation and consumer citizenship behaviors. The model and hypotheses in this study employ structural equation modeling with survey data. Findings – First, this study reveals consumers’ community participation on Facebook has directly positive and significant effects on brand trust and community identification. Second, this research confirms that brand trust has directly positive and significant effects on community identification. Third, this study found that brand trust and community identification play a mediating role between Facebook participation and consumer citizenship behaviors. Research limitations/implications – The sample comprised primarily young adults, which may not be completely generalizable to the population at large. This study examined a specific form of virtual community, Facebook, so the results cannot be ascribed to other formats of brand community. Originality/value – The issue of consumer’ voluntary behavior on social networking sites has become more and more important. This study proposed an exclusive model of the process by which the paper can consider consumers’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research.
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Dissertationen zum Thema "Consumer behavior"

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Westberg, Kathleen J., und n/a. „The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion“. Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. „The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion“. Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
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Gershoff, Andrew David. „Consumer agent selection : sensitivity to task dependence /“. Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Kurniawan, Sri Hartati. „Consumer decision-making in product selection and product configuration processes /“. View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.

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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.
Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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Farina, Tatiana Mercier Querido. „Essays in Consumer Behavior“. Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.

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Thesis advisor: Frank Gollop
My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how the first experience with a brand affects the consumer's choice. The model is estimated using data on purchases of ready-to-drink orange juice, which comes from a new consumer-level panel provided by a large supermarket chain in Brazil. The results show that for this product prior experience of a brand is more important for a consumer's choice than price. Furthermore, own- and cross-price elasticities change significantly when experience and shopping frequency are taken into account. The findings of this chapter have implications for both firms' strategies and for antitrust analysis related to experience-goods markets. The second chapter explores how umbrella branding can significantly decrease consumer's first-time experience cost. Multiproduct firms often market their products under the same brand name. When a firm launches a new product with the same brand name, consumers can pool their prior experience with the brand to infer a quality for the product. This strategy can be particularly useful when a firm decides to enter a market of experience goods, in which consumers face a cost for trying a new product. The main objective of this chapter is to study the process by which consumers' brand choices and first-time purchases for ready-to-drink orange juices are affected by their experience with the same brand in another category. The results are consistent with signaling theories of umbrella branding as they indicate that consumers' experience cost with a product decreases with experience of other products of the same brand. The third chapter is about a household's choice of retail formats. Thirty percent of households' food expenditure in the United States comes from clubstores, mass merchandisers, supercenters, drugstores and convenience stores. However, earlier work focused on consumers' shopping behavior mostly in grocery stores and has not examined consumers choice across different types of retail outlets. To address this gap a multinomial logit model is estimated on household-level scanner data for the United States to study how households' characteristics are related to their choice of retail outlets. The results show that income, household size and ethnicity significantly affect these choices. These findings are important for policies that target certain consumer groups
Thesis (PhD) — Boston College, 2012
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Economics
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Kharaishvili, Tinatin. „Consumer behavior towards telemarketing“. Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.

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Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.
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Herbst, Ruben Andreas. „Customer preferences with regard to milk packaging“. Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
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Li, Yuejin. „Consumer decision making styles: a comparative study among Motswana, Chinese and South African students“. Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students enrolled at South African Universities and Technikons has resulted in an increase in the number of consumers who have to make purchases connected to their daily lives within a different cultural environment. An understanding of students as consumers and their decisionmaking processes is important to marketers, particularly as students are recognised as a specialised market segment for a variety of goods and services. It would thus be significant to determine if the decision-making styles of foreign students differ from those of local students. This exploratory study investigates the decision-making styles among Chinese, Motswana and South African Caucasian students in a South African context, with a view of verifying the international applicability of the Consumer Styles Inventory (CSI) developed by Sproles and Kendall (1986). Only students with a Caucasian background were included in an attempt to avoid the influence of the different subcultures amongst South African students. It was found that Sproles and Kendall’s (1986) model did not fit the South African samples. It was furthermore found that differences exist among Motswana, Chinese and Caucasian students in consumer decision-making styles. The mean value for the “Novelty-fashion conscious” style was number one in the list of factors for Chinese and Motswana students and second for the Caucasian sample. “Price conscious” style, however, was number one for the Caucasian students.
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Park, Jae-Jin. „Understanding consumer intention to shop online : a model comparison /“. free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Tsou, Bennett T. „Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /“. online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.

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Bücher zum Thema "Consumer behavior"

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Mowen, John C. Consumer behavior. 4. Aufl. Englewood Cliffs, N.J: Prentice-Hall, 1995.

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Mowen, John C. Consumer behavior. 2. Aufl. New York: Macmillan, 1990.

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Mowen, John C. Consumer behavior. 5. Aufl. Upper Saddle River, N.J: Prentice-Hall, 1997.

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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Wilkie, William L. Consumer behavior. 2. Aufl. New York: Wiley, 1990.

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Wilkie, William L. Consumer behavior. 3. Aufl. New York: John Wiley & Sons, 1994.

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Wilkie, William L. Consumer behavior. New York: Wiley, 1987.

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Wilkie, William L. Consumer behavior. 3. Aufl. New York: Wiley, 1994.

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O’Shaughnessy, John. Consumer Behavior. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5.

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Buchteile zum Thema "Consumer behavior"

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Osborne, Martin J., und Ariel Rubinstein. „Consumer behavior“. In Models in Microeconomic Theory, 57–74. 2. Aufl. Cambridge, UK: Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0361.05.

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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice problem she may face. Not every subset of X is a choice problem for a consumer. Since we are interested in the connection between prices and the consumer’s choices, we focus on the behavior of a consumer who faces a particular type of choice problem, called a budget set.
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Osborne, Martin J., und Ariel Rubinstein. „Consumer behavior“. In Models in Microeconomic Theory, 57–74. 2. Aufl. Cambridge, UK: Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0362.05.

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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice problem she may face. Not every subset of X is a choice problem for a consumer. Since we are interested in the connection between prices and the consumer’s choices, we focus on the behavior of a consumer who faces a particular type of choice problem, called a budget set.
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Estola, Matti. „Consumer Behavior“. In Newtonian Microeconomics, 97–150. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-46879-2_3.

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Shavitt, Sharon, und Michaela Wänke. „Consumer Behavior“. In Blackwell Handbook of Social Psychology: Intraindividual Processes, 569–90. Malden, Massachusetts, USA: Blackwell Publishers Inc., 2007. http://dx.doi.org/10.1002/9780470998519.ch26.

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Foxall, Gordon R. „Consumer Behavior“. In Understanding Consumer Choice, 15–42. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.

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Hossain, Muhammad Ismail, Nasrin Akter und Abureza M. Muzareba. „Consumer Behavior“. In Marketing in a Transition Economy, 75–113. Singapore: Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3553-2_3.

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O’Shaughnessy, John. „Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences“. In Consumer Behavior, 1–23. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_1.

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O’Shaughnessy, John. „Behavioral Economics“. In Consumer Behavior, 298–325. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_10.

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O’Shaughnessy, John. „Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior“. In Consumer Behavior, 326–66. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_11.

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O’Shaughnessy, John. „Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory“. In Consumer Behavior, 367–415. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_12.

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Konferenzberichte zum Thema "Consumer behavior"

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Castillo Amaya, Marco Alonso, Miguel Angel Moza Chanducas, Pablo Valentino Aguilar Chávez, Mabel Ysabel Otiniano León und Flor Alicia Calvanapon Alva. „Factors that determine consumer behavior consumer behavior - Peru“. In 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2022): “Exponential Technologies and Global Challenges: Moving toward a new culture of entrepreneurship and innovation for sustainable development”. Latin American and Caribbean Consortium of Engineering Institutions, 2022. http://dx.doi.org/10.18687/leird2022.1.1.151.

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Leeuwis, Nikki, Maryam Alimardani und Tom Van Bommel. „'Neuromarketing as a tool for environmental conditioning and sustainable consumption“. In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001823.

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The impact of human factors on climate change is unequivocal. While consumers are increasingly becoming aware of their environmental footprint, this is not sufficient: contextual factors such as pricing, convenience, and packaging play a role in consumers’ decision-making. This has created a gap between consumers’ attitudes and behavior, which calls for intervention of behavioral sciences to change consumer behavior and consequently combat the climate crisis effectively. Consumer neuroscience methodology has been proposed as a potential tool to untangle the neural and psychological origins of consumers’ behavior since subjective reports may be biased by social desirability and therefore are not a reliable measure of pro-environmental behavior. Prior studies have shown that conditioning the consumer with information on the environmental impact of products can influence their buying behavior and brain activity. This paper provides an extended exploration of past works on consumer neuroscience, environmental behavior, and conditioning techniques. We aim to unite the current theories and common practices and uncover future research directions in an effort to develop a neuroscientifically supported conditioning intervention that could promote pro-environmental behavior in consumers.
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Yang Liu, He Wan und Xuecheng Yang. „Online consumer behavior“. In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5544499.

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Nakashima, Jin, und Kohei Otake. „The Influence of Purchase Purpose and Customer Loyalty on Purchase Behavior in Fashion Stores“. In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003912.

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In recent years, with the spread of COVID-19 infection, the consumer market in real places such as department stores and shopping centers was hit hard. The latest consumer trend surveys indicate that what consumers are looking for in physical shops after the coronavirus has been contained is 'confidence' and 'surprise' through the experience of touching actual products. From this, it can be inferred that the insight of consumers in actual shops lies in the process leading up to the purchase, i.e. the experience value, such as how they use the shop and search for products.In this study, we conducted an experiment on consumer behavior in a department store, and proposed marketing measures unique to a real shop in accordance with consumer behavior, using data on the flow line of shop movement and questionnaire data before and after the experiment. Specifically, a series of data on the consumer's flow line from entering to leaving the shop is collected using an eye-tracking device. From the collected traffic line data, we attempt to evaluate consumer behavior from the viewpoint of purchase purpose and loyalty by using Social Network Analysis(SNA) methods.
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Završnik, Bruno. „Consumer behavior for buying clothes“. In 7th International Scientific Conference Contemporary Trends and Innovations in Textile Industry – CT&ITI 2024, 444–51. Union of Engineers and Technicians of Serbia, Belgrade, 2024. http://dx.doi.org/10.5937/ct_iti24049z.

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The clothing industry is highly competitive, with rapidly changing trends, diverse customer preferences, and intense market competition. Therefore, gaining insight into consumer behavior in this specific area becomes essential for apparel retailers who want to create successful business strategies. Understanding the motivations, preferences and patterns of consumer behavior is crucial for market orientation and the creation of effective marketing strategies that will meet customer expectations and at the same time increase the competitive advantage of clothing stores on the market. The basic purpose of our research was to determine the most important factors that influence the purchasing decision of consumers, the influence of fashion trends and influencers, the choice of clothing stores and the choices of online and physical stores.
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Pindešová, Diana, Kristína Predanócyová, Drahoslav Lančarič und Jaroslava Košařová. „CONSUMER BEHAVIOR ON THE BEER MARKET IN THE SLOVAK REPUBLIC“. In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/02.

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Consumers have started looking for non-traditional types of beer with a specific taste and aroma usually offered by craft breweries. These breweries are characterized by brewing various beer specialties from special types of hops and yeasts. They differ from industrial breweries by brewing technology, production volume and the duration of the beer production process. This paper evaluates the development of beer consumption and describes consumer preferences with an emphasis on craft beer in the Slovak Republic. We analyzed the development of beer consumption per capita in Slovakia in the period from 2010 to 2019. For collecting data related to consumer behavior, we used a questionnaire which was realized on the sample of 281 respondents. We examined dependencies between places of beer consumption, factors affecting beer purchasing, consumer preferences with emphasis on craft beer consumption and selected demographic characteristics using different statistical methods. Domestic and foreign craft beer from small breweries is more preferred by men and by consumers living in cities with more than 20,000 inhabitants. It is most popular among respondents in the age category from 26 to 40 years. Usually, the price of craft beer is higher than the price of beer produced by industrial breweries. We assume that consumers from 26 to 40 years old are the most economically active and therefore they can afford to consume more expensive beer. Due to changes in consumer preferences and lifestyles, we anticipate an increasing interest in the consumption of craft beer. Changing consumer habits can generate new opportunities in the beer market and initiate to production of innovative products.
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van Dijk, Geke, Shailey Minocha und Angus Laing. „Multi-channel consumer behavior“. In CHI '06 extended abstracts. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1125451.1125719.

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Cox, Angie M. „Virtual World Consumer Behavior“. In SIGMIS-CPR '16: 2016 Computers and People Research Conference. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2890602.2906192.

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Kondrat, Darya Viktorovna. „Factors influencing consumer behavior“. In IX International students' applied research conference, chair Aleksandra Vladimirovna Zaharova. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-80748.

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WANG, QIAN. „ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES“. In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35622.

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The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.
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Berichte der Organisationen zum Thema "Consumer behavior"

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PANUSHKINA, A., und E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Nevo, Aviv. Empirical Models of Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, Oktober 2010. http://dx.doi.org/10.3386/w16511.

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Li, Shanjun, Joshua Linn und Erich Muehlegger. Gasoline Taxes and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, März 2012. http://dx.doi.org/10.3386/w17891.

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Kearney, Melissa Schettini. State Lotteries and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, November 2002. http://dx.doi.org/10.3386/w9330.

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Bradford, David, Charles Courtemanche, Garth Heutel, Patrick McAlvanah und Christopher Ruhm. Time Preferences and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, Juli 2014. http://dx.doi.org/10.3386/w20320.

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Clifton, Kelly, Christopher Muhs, Sara Morrissey, Tomás Morrissey, Kristina Currans und Chloe Ritter. Examining Consumer Behavior and Travel Choices. Portland State University Library, Februar 2013. http://dx.doi.org/10.15760/trec.114.

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Heffetz, Ori. Expenditure Visibility and Consumer Behavior: New Evidence. Cambridge, MA: National Bureau of Economic Research, Oktober 2018. http://dx.doi.org/10.3386/w25161.

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Greene, Claire, Julian Perry und Joanna Stavins. Consumer Payment Behavior by Income and Demographics. Federal Reserve Bank of Boston, August 2024. http://dx.doi.org/10.29412/res.wp.2024.08.

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Jorgensen, Jennifer. Consumer Behavior Concepts Identified by Students through Pinterest. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1438.

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Bae, Su Yun, und Ruoh-Nah (Terry) Yan. Purchase and Post-Purchase Intentions of Ethical Consumer Behavior. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-821.

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