Dissertationen zum Thema „Communicating to Build Relationships“
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Pia, Juliette. „Communication strategies teachers use to build successful relationships with students“. Online pdf file accessible through the World Wide Web, 2010. http://archives.evergreen.edu/masterstheses/Accession89-10MIT/Pia_JMIT2010.pdf.
Der volle Inhalt der QuelleLee, Sing Rianna K. „Social network web sites and intra-organizational relationships : using Facebook to build employee relationships at Serena Software“. [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003167.
Der volle Inhalt der QuelleMatsika, Brighton. „Communication strategies used by investor relations practitioners to build and maintain relationships with investor stakeholders“. Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2624.
Der volle Inhalt der QuelleInvestor Relations (IR) has become a key area of focus in academic and professional debates over the last few decades. Although the identity of the field is contested, with both finance and communication disciplines claiming the fledgling field, there is consensus across disciplines that communication is paramount in IR success. However, a number of scholars (see Schutzmann, 2013; Laskin, 2011; Watson, 2008) argue that IR is not being fully utilised to maximise fair valuation and obtain favourable return on company investments due to lack of strategic communication expertise among IR practitioners who usually have a purely financial background. It is against this background that this study evaluated communication strategies employed by IR practitioners in South Africa to build and maintain relationships with investor stakeholders. The purpose is to contribute towards theoretical debates on strategic communication practice in IR, an area that remains under theorised and understudied, especially within a developing country context. The theoretical frame of the study was derived from public relations Excellence theory and the two-way symmetrical communication (Grunig and Hunt, 1984). The research methodology of the study was qualitative and employed an explorative design to gather data through a combination of document analysis, indepth interviews and content analysis. The findings show that financial and non-financial information is disseminated to investor stakeholders. However, the communication of financial information by IR professionals to investor stakeholders remains dominant in South Africa. Importantly, two-way symmetrical communication and two-way asymmetrical communication strategies are used in different ways to build and maintain relationships and to disclose mandatory key corporate information to investor stakeholders. One-on-one meetings in different formats and online dialogue with closed feedback emerged as the dominant key two-way symmetrical communication strategies of nurturing and sustaining relationships with investor stakeholders. This includes two-way asymmetrical communication strategies such as the corporate publications and IR websites. IR policies that promote two-way symmetrical communication, trust, honest, transparency and credibility emerged in the study as being implemented by IR professionals of South Africa. In addition, the findings show that such characterised IR policies advances the rules of investor stakeholder relationship building and engagement. However, it remains unclear from a South African standpoint whether IR professionals are ready to engage in an open dialogue with investor stakeholders using social media. The findings show that IR in South Africa has trascended into a synergy era where two-way symmetrical communication is emphasised. It further shows that the theoretical frame of the study as derived from public relations Excellence theory and the two-way symmetrical communication (Grunig and Hunt, 1984) has positive implications in the investor relations efforts of building relationships and information disclosure. However, investor stakeholder preferences of engaging with IR professionals require further exploration. This will assist in theorising communication strategies ideal for IR practice.
Wampler, Charles Wilson. „Relationships in design build“. Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/60785.
Der volle Inhalt der QuelleCataloged from PDF version of thesis.
Includes bibliographical references (p. 42-43).
As design build (DB) becomes more popular, different ways of writing contracts and forming relationships with the various parties are being considered. The main point of this paper is to look at the relationships between the various parties involved in the design build delivery method. Contracts are what legally tie the parties together, but there can be many different problems with these contracts. A poor contract can easily strain good working relations. Contracts will divide the responsibility among the contractor and the designer. There are many different ways to mitigate risk for the design build team in a contract. This paper considers several ways to improve the working relations in a design build team. The contractors and designers face a considerable problem when placing a bid for a DB project. Their team could potentially lose a great deal of money if they under bid the project and win. But they risk not winning a project if their bid is high even if it is reasonable. Communication between the owners, contractors, and designers needs to be effective. There are various problems that have been stated by owners that they believe limit design build. The use of a third party has been popular by public project owners to ensure quality and to check the design build team's work. This relationship with third parties needs to be changed so that the project will not be slowed down. There are a few different ways that are discussed to improve the relations between the contractors, designers, and owners and ways to improve many of mentioned problems.
by Charles Wilson Wampler.
M.Eng.
Apel, Sharon. „Communicating Forgiveness within Adult Sibling Relationships“. Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1251216612.
Der volle Inhalt der QuelleKrawciw, Ann K. „Communicating Positive Illusions During Big Fights in Dating Relationships“. Thesis, University of Hawaii at Manoa, 2002. http://hdl.handle.net/10125/7078.
Der volle Inhalt der Quellevii, 70 leaves
Nixon, Catherine L. „Communicating about sexual health and relationships within local authority care placements“. Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6291/.
Der volle Inhalt der QuelleLasher, Michael P., und Jill D. Stinson. „“Built on Respect and Good Honest Communication:” a Study of Partnerships Between Mental Health Providers and Community Corrections“. Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/7867.
Der volle Inhalt der QuelleCurry, Elizabeth A. „Communicating collaboration and empowerment a research novel of relationships with domestic violence workers /“. [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001203.
Der volle Inhalt der QuelleInskip, Charles. „Upbeat and quirky, with a bit of a build : communicating meaning and meeting information needs in the music industry“. Thesis, City University London, 2010. http://openaccess.city.ac.uk/1122/.
Der volle Inhalt der QuelleCummins, Molly. „COMMUNICATING CARE: A CRITICAL COMMUNICATION PEDAGOGY OF CARE IN THE UNIVERSITY CLASSROOM“. OpenSIUC, 2014. https://opensiuc.lib.siu.edu/dissertations/809.
Der volle Inhalt der QuelleFredriksson, Anna, und Amanda Sundquist. „Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers“. Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39693.
Der volle Inhalt der QuelleMoore, Maia Niguel. „“NO COSBY SHOW”: SINGLE BLACK MOTHER HOMES AND HOW BLACK MEN BUILD ROMANTIC RELATIONSHIPS“. OpenSIUC, 2016. https://opensiuc.lib.siu.edu/dissertations/1168.
Der volle Inhalt der QuelleHera, Sheena. „How Mentors at Starting Right Now Build Relationships with Homeless Youth: A Qualitative Analysis“. Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7807.
Der volle Inhalt der QuelleHa, Sejin. „How customer loyalty programs can influence relational marketing outcomes using customer-retailer identification to build relationships /“. Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1190142786.
Der volle Inhalt der QuelleSipitakiat, Arnan 1974. „Giving the head a hand : constructing a microworld to build relationships with ideas in balance control“. Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41553.
Der volle Inhalt der QuelleThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Includes bibliographical references (p. 121-124).
The major promise of computational technology for learning is in making discovery and acquisition of knowledge accessible to a wider range of people. The protean expressive and constructive nature of computational technology facilitates more powerful and effective learning methodologies. Enabling multiple forms of representation through computational approaches to thinking about various phenomena not only potentially opens new domains of knowledge, but also permits a re-structuration of domains by rethinking content and activity. This thesis provides an exemplar of this potential through children learning about Balance Control in Dynamic Systems (BCDS), which adds a particular value given that BCDS is considered too complex for young learners. A Balance Control Microworld was created to help learners think about how to program physical robots to perform balancing acts, such as balancing an inverted pendulum, based on the observations of their own body motions. A Spatial Computing Paradigm (SCP) was developed to allow learners to carry out various control operations using familiar 2D properties of on-screen objects. The physical robots have a dual-mode ability that allowed learners to record and observe motions while controlling the robots manually by hand as well as under program control. The study involved two groups of learners, ages 13 to 15, over twelve months. BCDS concepts that emerged include the role of speed, creating predictions, managing system states, and analyzing system's stability. Moreover, powerful ideas in computational and mathematical thinking helped enable thinking and understanding in BCDS as well as reflection over the whole process. The evolution of the Microworld was guided by a practice of applied epistemological anthropology.
(cont.) An iterative process was used to identify important themes as they emerged during the course of the fieldwork. The resulting themes, as reflected in the case studies, come in three flavors: One focuses on ideas in BCDS that were learned by youth and could lead to deeper understanding in that rich field; the second shows how the tools and approach evolved to better support the learner along with the role of the researcher in the learning process; the third discusses the learning implications of a technology-enhanced Microworld by demonstrating common learning assumptions that need careful reconsideration.
by Arnan Sipitakiat.
Ph.D.
Konarska, Karolina. „To house a plant. : An attempt to design a healthy relationship and build respect between humans and houseplants“. Thesis, Linnéuniversitetet, Institutionen för design (DE), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105774.
Der volle Inhalt der QuelleLickhammer, Emma. „Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69070.
Der volle Inhalt der QuellePlew, Melissa S. „Facebook Friendships between College/University Instructors and Students: Deciding Whether or Not to Allow Students as Friends, Communicating with Students, and the Individual Differences that Influence Instructors' Impression Management on Facebook“. Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/communication_diss/26.
Der volle Inhalt der QuelleYokley-Busby, Suzi. „The Impact of Attendance Longevity in an After School Program, Designed to Build Intentional Relationships and Support Academic Success, on Urban Elementary Students' Achievement, Attendance, and School Awards“. Thesis, University of Nebraska at Omaha, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3601426.
Der volle Inhalt der QuelleThe purpose of the study was to determine the impact of attendance longevity participation in an after school program, attending one and two times or three times weekly for two years, designed to build intentional relationships and support academic success, on urban elementary school students' achievement, attendance, and positive school awards. Independent variable attendance fidelity condition one was those students who attended the Hope Center for Kids after school program regularly scheduled after school activities one and two times weekly for two years (n = 9) and independent variable attendance fidelity condition two was those students who attended the Hope Center for Kids regularly scheduled after school activities three times weekly for two years (n = 10). Same urban school district control students (n = 11) did not participate in the after school program served as the study control group. The null hypothesis for between group California Achievement Test Normal Curve Equivalent posttest-only average and below average reading scores where F(2, 27) = 2.07, p = .145 was not rejected. Null hypotheses were also not rejected for between group California Achievement Test Normal Curve Equivalent posttest-only average range language scores where F(2, 27) = 1.09, p = .350 and between group California Achievement Test Normal Curve Equivalent posttest-only average range math scores where F(2, 27) = 0.38, p = .687. School attendance as measured by total end of the fifth-grade year overall absence totals were not statistically different where F(2, 27) = 0.65, p = .530 and school-wide awards and recognition as measured by end of the fifth-grade year overall awards presented totals were also congruent where X 2(2, N = 48) = 0.591, p = .744. Findings suggest that even limited student participation in Hope Center for Kids after school program resulted in achievement, attendance, and earned awards consistent with the study's control group students who were not in need of these after school services.
Stefka, Cassidy. „Which relationships matter? Communicating college persistence in the rural non-rural student divide“. Thesis, 2018. http://hdl.handle.net/2097/39130.
Der volle Inhalt der QuelleDepartment of Communications Studies
Natalie Pennington
College student persistence has long interested scholars and universities alike (Bean, 1983; Goodman, & Pascarella, 2006; Hlinka, 2017; Moschetti & Hudley, 2014; Pascarella & Terenzini, 2005; Tinto; 1993; 2012). While universities have given attention to the academic integration of students (e.g., their GPA and general academic performance), social integration has become increasingly more studied as an integral component to a student’s likelihood to persist (Tinto, 1993; 2012). This study incorporated social capital theory (Coleman, 1988) as a lens to understand how social integration may affect a student’s likelihood to persist. Using survey methodology and a sample of first-year students at large midwestern university (n = 101), the results showed that strong school social capital in the form of relationships with peers and authority figures at college may help a student overcome structural disadvantages embedded within their family and home community social networks. Specific differences in the formation of social capital between nonrural and rural students were also explored with meaningful results. Rural students were more likely to perceive stronger relationships with authority figures at college than nonrural students, and nonrural students were more likely to perceive their home communities as more supportive of higher education than rural students.
Chen, Chien-Chih, und 陳建志. „A Study of the Technology - Structure Relationships in Design-Build Engineering Projects“. Thesis, 2007. http://ndltd.ncl.edu.tw/handle/bw2rpd.
Der volle Inhalt der Quelle國立中山大學
企業管理學系研究所
95
The Design-Build delivery method has gained popularity in the construction industry in the 21st century among clients seeking singular responsibility, shorter delivery time frame and management of complex works. In this exploratory study, a model that considers the effects of project technical system on the project organisation structure has been proposed. Project technical system comprises of two dimensions: technical uncertainty and technical complexity, while integration, organisational differentiation, information processing and project size were considered as dimensions of the project organisation structure. Several hypotheses linking the relationship between technical uncertainty, technical complexity and project structure has been developed. A self-administered questionnaire was developed as the data collection instrument. Field data were collected from design-build projects in the civil and architectural construction industry in Taiwan, and analysed at the project level. The technical system-structure relationships were tested statistically mainly by multiple regression. Results indicate that various scholarly perspectives of uncertainty have a common underlying construct. Several inter-correlations among components of the technical system were identified, and interactively they affect the project organisation structure. Technical uncertainty was found to be a better predictor of information processing and internal integrative efforts than technical complexity. Less structured and flexible information processes and coordinative mechanisms were favoured under high levels of technical uncertainty and complexity. Technical complexity was found to partially predict organisational differentiation, particularly by the interacting effects of project scope and concurrency. The level of technical staffing could be explained by project scope and technical differentiation of the complexity dimension. Lastly, the results were mixed for technical complexity as a predictor of the extent to which project work is subcontracted. The findings of this study contributed to the understanding of the relationships between technical system and organisation structure in complex Design-Build projects. Various managerial implications were outlined. The model proposed in this study can be extended to include project effectiveness, which may lead to the identification of key structural arrangements that contribute to improved project performance.
Poepsel, Brian. „Fay Jones and his residential clients : communicating through the details“. Thesis, 2013. http://hdl.handle.net/2152/21427.
Der volle Inhalt der Quelletext
Duniam, MF. „Local government and social enterprises in Tasmania : exploring relationships that build community value“. Thesis, 2017. https://eprints.utas.edu.au/23970/1/Duniam_whole_thesis.pdf.
Der volle Inhalt der QuelleVaughan, Kalen. „How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers“. Master's thesis, 2015. http://hdl.handle.net/10071/11435.
Der volle Inhalt der QuelleThere is a common perception of marketing as convincing consumers to buy products that they don’t really need. While this may be true in certain cases, this perception fails to acknowledge the full potential of marketing and its importance in the world. The aim of this dissertation is to investigate and discuss the applications of marketing in the nonprofit sector, among international nonprofit organizations. The dissertation will focus on the role of Facebook in nonprofit marketing; while in the past this medium has been dismissed as superficial and not being associated with real change, this study aims to investigate the connection between Facebook engagement and real world behavior – in this case, donation and volunteer activity. The goals of this dissertation were accomplished through a mixture of qualitative and quantitative research backed by a thorough literature review. The content of three nonprofit organizations’ Facebook pages was analyzed, and a survey was administered to the followers of these organizations. Findings revealed that a follower’s perceptions of the content shared by the nonprofit organization, as well as his/her relationship with that nonprofit organization, positively influences that follower’s engagement on Facebook in the form of likes, comments and shares. It was also revealed that engagement via Facebook has a positive correlation with a follower’s real-world donation and volunteer behavior. To achieve success via Facebook and garner donors and volunteers, international nonprofit organizations must therefore focus on sharing interesting and engaging content as well as building relationships with their followers through Relationship Marketing techniques and online interactivity.
Hoje em dia existe um senso comum de que o marketing é uma forma de convencer os consumidores a comprarem produtos que não precisam verdadeiramente. Embora possa ser verdade em alguns casos, este senso comum não permite que se compreenda todo o potencial do marketing e a sua importância no mundo. Esta dissertação é uma proposta de investigação e discussão da aplicação do marketing no sector de organizações sem fins lucrativos. A dissertação irá focar no papel do Facebook no marketing sem fins lucrativos; enquanto que no passado este meio foi desconsiderado por ser superficial e não associado a mudanças reais, este estudo procura investigar a relação entre o engajamento no Facebook e o comportamento no mundo real – neste caso, donativos e voluntariado. Os objetivos desta dissertação foram cumpridos através de ambas pesquisas quantitativa e qualitativa, suportadas por uma profunda revisão de literatura. Foram analisados os conteúdos de três páginas de organizações sem fins lucrativos no Facebook e levado a cabo um questionário aos seguidores dessas três organizações. Os resultados mostraram que a percepção dos seguidores sobre o conteúdo partilhado pela organização sem fins lucrativos, bem como a sua relação com a organização, influencia positivamente o engajamento no Facebook no que se refere a likes, comentários e partilhas. Igualmente, foi evidenciado que o engajamento via Facebook está positivamento relacionado com o comportamento do seguidor no mundo real, relativamente a donativos e voluntariado. Para terem sucesso no Facebook e angariar doadores e voluntários, as organizações internacionais sem fins lucrativos devem se focar na partilha de conteúdos interessantes e apelativos, bem como construir relações com os seus seguidores através de técnicas de Marketing Relacional e interação online.
„Leadership, Hermandad (Brother/Sisterhood), and Organizational Culture: Crossing boundaries to build collaborative relationships among Latino fraternal organizations“. Doctoral diss., 2013. http://hdl.handle.net/2286/R.I.18019.
Der volle Inhalt der QuelleDissertation/Thesis
Ed.D. Higher and Postsecondary Education 2013
Nageeb, Meena. „The Effectiveness of the Hybrid Graphical Representation Method in Visually Combining and Communicating Logical and Spatial Relationships between Scheduled Activities“. Thesis, 2012. http://hdl.handle.net/1969.1/ETD-TAMU-2012-05-11042.
Der volle Inhalt der Quelle(8788151), Jessica Nicole Gettys. „INVESTIGATION OF STRATEGIES TO BUILD POSITIVE TEACHER-STUDENT RELATIONSHIPS WITH STUDENTS WITH EMOTIONAL DISTURBANCE: SPECIAL EDUCATION TEACHERS’ OPINIONS“. Thesis, 2020.
Den vollen Inhalt der Quelle findenForming positive teacher-student relationships with students has been identified as a protective factor for students. However, many teachers struggle to form and maintain a positive relationship with students diagnosed with an emotional disturbance. It is essential that teachers have tools to help build and maintain positive teacher-student relationships.
This study focused on investigating licensed special education teachers that have taught seventh through twelve grade students with emotional disturbances. Out of the nine individuals who were sent the survey, all nine participants completed it. The survey was conducted to identify common negative behaviors and to identify what strategies teachers would like more information about to help them form positive teacher-student relationships. The survey consisting of short answer questions, multiple choice questions, yes or no questions, and questions that ask them to explain their answers.
The findings from the literature review and the survey data supported a need for a handbook to be created in order to inform special education teachers of ways to develop and maintain positive teacher-student relationships with students diagnosed with an emotional disturbance. Strategies are included in the handbook for teachers to reduce negative behaviors with students diagnosed with an emotional disturbance.
Dat, Nguyen Thanh, und 阮成達. „Measuring brand equity, perceived value, satisfaction and post-purchasing intention relationships to build Vietnamese aromatic rice brand in domestic market“. Thesis, 2012. http://ndltd.ncl.edu.tw/handle/32325414164043986306.
Der volle Inhalt der Quelle龍華科技大學
商學與管理研究所
101
Rice is nowadays very important not only for Vietnamese people but for supporting as food to poorest people all over the world. In fact, Vietnam is one of top countries in rice production as well as rice export. However, there are little foreign people who knows about Vietnamese rice, and that the price in Vietnam is lower than its of Thailand. This is because there are no brand names for all kinds of Vietnamese rice in the international market. The objective of this article is to measure the relationship between brand equity dimensions which are brand awareness, perceived quality, brand loyalty and brand association with perceived value, customer satisfaction and post-purchasing intention to build strong brand for Vietnamese aromatic rice in the domestic market. This survey was conducted in summer occasion, 2012 at Long An province, Vietnam country with 29 questions to ask 500 people who have well-knowledge or related to rice information. Finally, there were 210 questionnaires for using to analyze and SPSS method (Statistical Package for the Social Sciences) was used to test 5 hypotheses following the concept of research model. The results showed that all hypotheses were supported. It found that, quality of rice is a key driver to build strong brand in the Vietnamese aromatic rice industry and following drivers are brand awareness, brand loyalty and brand association, respectively. Moreover, understanding clearly the perception and satisfaction as well as intention of customers are so vital for building a strong brand. Implications for managers are discussed in detail below.
LO, LIANG-FEN, und 羅良芬. „How to Build Innovation Strategies and Network Relationships for Social Enterprise: A Case of the Friendly Life Shop in Yilan County“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/e6k3vt.
Der volle Inhalt der QuelleWang, SinYi, und 王心怡. „The Study on the Relationships Between Workload, Work-Life Balance and Job Performance In the Travel Industry — Adopted the Communicating Media as a Moderating Variable“. Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5hjhqv.
Der volle Inhalt der Quelle靜宜大學
觀光事業學系
104
For this study, we would discuss the relationships of Workload, Work-Life Balance and Job Performance for employees, and adopted Communicating Media as a Moderating Variable. The travel industry practitioners were taken as the research subjects and send out questionnaires for surveying. Using the statistical package software SPSS20.0 was adopted to analyze the 343 valid copies of questionnaire. According to the research results, (1) Workload have partially effects on Job Performance;(2) Workload have partially effects on Work-Life Balance;(3) Work-Life Balance have partially positive effects on Job Performance;(4) Communicating Media cause partially disturbance between Workload and Job Performance;(5) Communicating Media cause partially disturbance between Workload and Work-Life Balance;(6) Communicating Media cause partially disturbance between Work-Life Balance and Job Performance;(7) Work-Life Balance didn’t have any mediation effect between Workload and Job Performance. This demonstrates that the selection of Communication Media occupies a certain degree of influence to improve employee’s performance. It is hoped that the result of this study could be used as a reference for practical or theoretical in the future.
Chou, Shu-Jen, und 周淑珍. „How to build long relationships with key accounts for traditional industry players: the case of dyeing and finishing plant S company in textile industry“. Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r82ur5.
Der volle Inhalt der Quelle國立政治大學
經營管理碩士學程(EMBA)
107
Under the influence of globalization and market liberalization, textile manufacturers are no longer only threatened by local competitors, but also face challenges from all over the world. In order to survive in this highly competitive market, traditional transactional marketing approach has proved inadequate, and many manufacturers have begun to adapt the relationship marketing approach to the current rapidly changing business environment. However, it will be very costly for manufacturers to implement relationship marketing for all customers, and more resources should be invested in their “key customers”. Although a lot of foreign literature has focused on how to manage key customers, there is relatively little domestic concern on this topic. The textile industry was once an important force in Taiwan's post-war economic recovery and of Taiwan's export industry as well. However, as the rise of labor cost and currencies appreciation, many textile players move to other developing counties. In such a changing environment, how to find key customers and establish long-term cooperative relationships with key customers is a problem that enterprises need to face. Therefore, this study selected a successful Taiwanese dyeing manufacturer as the case study object. Through in-depth interviews with the manufacturer, literature review and theoretical analysis tools (4C Strategic Marketing Analysis Model), the results present how Taiwanese companies can establish long-term and stable relationships with key customers in global market. This study anticipates that the research results will provide the strategic thinking that Taiwanese companies should have when managing key customers, enabling them to occupy a stronger position in global market. In short, companies needs to explore the real needs of their key accounts through long-term relationships, and improve products and service continually. Those accumulated experience can inversely provide companies with new opportunity of discovering new key accounts and building up new relationship.
„Voicing Conditional Forgiveness“. Master's thesis, 2011. http://hdl.handle.net/2286/R.I.9056.
Der volle Inhalt der QuelleDissertation/Thesis
M.A. Communication Studies 2011