Auswahl der wissenschaftlichen Literatur zum Thema „Choix du consommateur“
Geben Sie eine Quelle nach APA, MLA, Chicago, Harvard und anderen Zitierweisen an
Inhaltsverzeichnis
Machen Sie sich mit den Listen der aktuellen Artikel, Bücher, Dissertationen, Berichten und anderer wissenschaftlichen Quellen zum Thema "Choix du consommateur" bekannt.
Neben jedem Werk im Literaturverzeichnis ist die Option "Zur Bibliographie hinzufügen" verfügbar. Nutzen Sie sie, wird Ihre bibliographische Angabe des gewählten Werkes nach der nötigen Zitierweise (APA, MLA, Harvard, Chicago, Vancouver usw.) automatisch gestaltet.
Sie können auch den vollen Text der wissenschaftlichen Publikation im PDF-Format herunterladen und eine Online-Annotation der Arbeit lesen, wenn die relevanten Parameter in den Metadaten verfügbar sind.
Zeitschriftenartikel zum Thema "Choix du consommateur"
Bettman, James R., Mary Frances Luce und John W. Payne. „Processus de choix construit du consommateur“. Recherche et Applications en Marketing (French Edition) 15, Nr. 2 (Juni 2000): 81–124. http://dx.doi.org/10.1177/076737010001500205.
Der volle Inhalt der QuelleLaroutis, Dimitri, Philippe Boistel und Max Poulain. „PME versus Amazon : Le choix d’Amazon comme site marchand de référence est-il une fatalité ?“ Revue Française de Gestion Industrielle 38, Nr. 2 (30.04.2024): 07–24. http://dx.doi.org/10.53102/2024.38.02.1137.
Der volle Inhalt der QuelleBallot, Éric, Blanche Segrestin und Benoît Weil. „Innovation et variété : comment sortir de l’embarras du choix ?“ Décisions Marketing N° 48, Nr. 4 (01.08.2007): 59–73. http://dx.doi.org/10.3917/dm.048.0059.
Der volle Inhalt der QuelleAurier, Philippe. „Analyse de la structure des marchés : Réflexions et propositions théoriques sur la relation entre deux alternatives de choix“. Recherche et Applications en Marketing (French Edition) 8, Nr. 1 (März 1993): 77–95. http://dx.doi.org/10.1177/076737019300800104.
Der volle Inhalt der QuelleIsmail, Amani. „Déterminants du choix des produits bancaires islamiques en Algérie : une étude empirique“. Dirassat Journal Economic Issue 12, Nr. 2 (18.06.2021): 465–76. http://dx.doi.org/10.34118/djei.v12i2.1406.
Der volle Inhalt der QuelleTrappey, Charles. „Une méta-analyse du choix du consommateur et de la publicité subliminale“. Recherche et Applications en Marketing (French Edition) 12, Nr. 1 (März 1997): 89–98. http://dx.doi.org/10.1177/076737019701200105.
Der volle Inhalt der QuellePrigent, Lionel, und Frédérique Alban. „Le développement d’un signal sur le marché du tourisme : efficacité et limites“. Économie appliquée 57, Nr. 3 (2004): 187–99. http://dx.doi.org/10.3406/ecoap.2004.3734.
Der volle Inhalt der QuelleGiraud, Magali. „Les acheteurs impulsifs : proposition d’une typologie“. Décisions Marketing N° 24, Nr. 3 (01.10.2001): 17–24. http://dx.doi.org/10.3917/dm.024.0017.
Der volle Inhalt der QuelleNivard, Carole. „À la recherche d’un droit à l’éducation à une alimentation saine et durable dans le cadre européen“. Revue interdisciplinaire d'études juridiques Volume 91, Nr. 2 (20.12.2023): 33–57. http://dx.doi.org/10.3917/riej.091.0033.
Der volle Inhalt der QuelleThomas, Fanny, und Sonia Capelli. „L’effet du nombre d’images d’ingrédients sur l’évaluation de l’emballage et le choix du produit“. Recherche et Applications en Marketing (French Edition) 33, Nr. 3 (22.05.2018): 7–33. http://dx.doi.org/10.1177/0767370118774017.
Der volle Inhalt der QuelleDissertationen zum Thema "Choix du consommateur"
PAVIOT, GENEVIEVE. „Comportement et satisfaction du consommateur : application a l'etude du choix d'une banque“. Poitiers, 1992. http://www.theses.fr/1992POIT4003.
Der volle Inhalt der QuelleLOUET, YANNICK. „Comportement et satisfaction du consommateur : application a l'etude du choix d'une assurance automobile“. Poitiers, 1992. http://www.theses.fr/1992POIT4009.
Der volle Inhalt der QuelleCourtault, Jean-Michel. „"les fondements de la theorie des choix de portefeuille : de la theorie des choix du consommateur a la theorie du portefeuille"“. Besançon, 1992. http://www.theses.fr/1992BESA0001.
Der volle Inhalt der Quelle"the purpose of this thesis is to transpose the methods of consumer theory to portfolio theory. The analysis is divided in two parts. In the first part the properties of the damand for assets are shown. In the second part we build operational models which make it possible to test and estimate demands for financial assets with econometric methods"
Benoit-Moreau, Florence. „La première rencontre mémorable entre un consommateur et une marque“. Paris 9, 2008. https://bu.dauphine.psl.eu/fileviewer/index.php?doc=2008PA090044.
Der volle Inhalt der QuelleThis doctoral research defines and explores the first memorable encounter between a consumer and a brand. The present research relies on two theoretical roots: multidisciplinary research works about the first encounter, as well as research from the consumer-brand relationship paradigm. Then, Study 1 offers an empirical exploration of the phenomenon, based on a phenomenological qualitative enquiry using different methods of analysis (life story analysis, factorial analysis of correspondence). A general pattern of the first memorable encounter is then developed. Studies 2 and 3 quantitatively investigate part of the pattern. Study 2 tests the antecedents and facets of the encounter’s memorability using a critical incident technique. Study 3 tests the effect of encounters configurations thanks to an experimental design. Several results are discussed: the comprehension of encounters configurations as well as individual patterns of encounter, the definition of a memorable encounter and its two facets (object-driven memorability and context-driven memorability), its antecedents and consequences
Traoré, Allakagni Bernard. „Les comportements d'achat multicanaux : entre alternance et combinaison des choix du consommateur par l'analyse conjointe“. Rennes 1, 2011. http://www.theses.fr/2011REN1G042.
Der volle Inhalt der QuelleMultichannel distribution is emerging today as an inescapable choice as far as distribution is concerned. The notion of complementarity, which has been aiming for some time of that of cross-channel, gives the impression of an evolved customer-company relationship. Through the concepts of “merchandising similarity” and “fulfillment integration”, our research provides a better understanding of the perception of complementarity between store, Internet, phone and catalog as well as the influence of the latter on the multichannel choices (alternation and combination). Following two experiments using the method of conjoint analysis (The CBC / Choice Based Conjoint of Sawtooth software), conducted by CAPI on the respective samples of 217 and 656 consumers, Bayesian hierarchical models (individual level) and multinomial logit models (aggregate level) have revealed the preferences structure of multichannel behaviour as well as that of levels of complementarity. Furthermore, individuals who took part in the CBC studies also participated in an extensive study from which a composite index has been put forth: the multichannel index, which includes the “number of varied channels index”, the “changeability index” and the “cross-channel index”. From this index and the different scales of attitudes, including that of the motivational similarity that we proposed, we have established that the multi-channel behaviors are significantly influenced by three sets of variables: situational variables according to Belk (1975), commercial variables and individual variables
Diaye, Marc-Arthur. „Analyse théorique et empirique d'axiomatiques de la théorie du choix individuel : application à la théorie du consommateur“. Paris 1, 1998. http://www.theses.fr/1998PA010071.
Der volle Inhalt der QuelleAckermann, Claire-Lise. „Cognition implicite et comportement du consommateur : application à deux marques de véhicules automobiles“. Nantes, 2010. http://www.theses.fr/2010NANT4031.
Der volle Inhalt der QuelleAttitude is an object-evaluation association, which is automatically activated by mere presentation of the attitude object. Implicit Cognition theory proposes a conceptual distinction between evaluations that are the products of introspection, called explicit attitudes. And automatic evaluations that may exist outside of conscious awareness, called implicit attitudes. This focusing on non conscious and automatic processes, has widely been neglected by consumer research. The new implicit measures assess automatic associative evaluations without introspection: among those new measuring tools. The Implicit Association Test (IAT) shows the best psychometric properties and is the most commonly used in consumer research. Our research revealed that the implicit attitude concept and the IAT are a viable concept and a reliable measure for research on innovation. Our research has also revealed that personal involvement and innovativeness affect the strength of the relationship between implicit attitude and explicit attitude. But that this moderating effect is not significant. These results suggest that the IAT may be instrumental in the market research methods used by marketers during the whole innovation process. They also reveal additional subjects of research such as: building an integrative framework to determine when the use of the IAT is relevant in innovation research; understanding better the impact of Brand Equity on consumer behaviour through an implicit cognitive approach ; integrating the implicit attitude concept in the hierarchy-of-effects models linking representations and both explicit and implicit attitudes
Litvine, Dorian. „Révélation des préférences individuelles et incitation au choix de l'électricité verte : une analyse de la décision du consommateur“. Phd thesis, Université Montpellier I, 2008. http://tel.archives-ouvertes.fr/tel-00383730.
Der volle Inhalt der QuelleLenglet, François. „Le processus de choix alimentaire et ses déterminants : vers une prise en compte des caractéristiques psychologiques du consommateur“. Chambéry, 2006. https://hal.archives-ouvertes.fr/tel-01259793.
Der volle Inhalt der QuelleThis thesis has as an ambition to consider new prospects for research in food behavior, by explicitly integrating psychological factors as potential determinants of the process of choice. Eminently emotional character of food consumption resulted in adopting the experiential approach and sensory marketing as tallies of analysis. The problematic of research attempt to study the way in which the sensory stimuli and information associated with the product combine to influence, in a way differentiated according to individuals, the behavior of consumption. This research implements a quasi-experimental step undertaken in laboratory of sensory evaluation near 606 experimental subjects, on a category of products with strong emotional component, the chocolate lacteous desserts. The results confirm the relevance of the experiential framework and the central role of the emotional reactions. They highlight mechanisms of various choices which rise from the way in which the consumer composes with the generally noncongruent reactions with the stimuli of the taste and information associated with the product. Many psychological variables present varied moderating effects. The managerial implications relate to new food market segmentation means, the choice of the relevant sensory attributes at the time of the product formulation, and the strategic consequences related to the level of force of the brand. As regards theoretical, this research made it possible to specify and generalize the basic model of sensory marketing and to propose a new angle of incidence of food consumption, mobilizing the psychological characteristics of the consumer. The methodological contributions relate to the taking into account of sensory variables of control in test and the measurement of individual constructs
Litvine, Dorian Aymara André. „Révélation des préférences individuelles et incitation au choix de l'électricité verte : une analyse de la décision du consommateur“. Montpellier 1, 2008. http://www.theses.fr/2008MON10001.
Der volle Inhalt der QuelleBücher zum Thema "Choix du consommateur"
Institut national de la recherche agronomique (France). Comportements alimentaires: Choix des consommateurs et politiques nutritionnelles. Versailles: Éditions Quae, 2012.
Den vollen Inhalt der Quelle findenAriely, Dan. C'est (vraiment?) moi qui décide. Paris: Flammarion, 2012.
Den vollen Inhalt der Quelle findenSettle, Robert B. Why they buy: American consumers inside and out. New York: Wiley, 1986.
Den vollen Inhalt der Quelle findenPhilp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: McClelland & Stewart, 2011.
Den vollen Inhalt der Quelle findenPhilp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: Emblem, 2012.
Den vollen Inhalt der Quelle findenThaler, Richard H. Un pequeño empujón (Nudge): El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad. México, D.F: Santillana Ediciones Generales, 2009.
Den vollen Inhalt der Quelle findenAnderson, Simon P. Discrete choice theory of product differentiation. Cambridge, Mass: MIT Press, 1992.
Den vollen Inhalt der Quelle findenR, Kahle Lynn, und Kim Chʻung-hyŏn 1950-, Hrsg. Creating images and the psychology of marketing communications. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2006.
Den vollen Inhalt der Quelle findenEsposito, Domenico. Copayments and the demand for prescription drugs. Abingdon: Routledge, 2006.
Den vollen Inhalt der Quelle findenCollectif. Comportements Alimentaires: Choix des Consommateurs et Politiques Nutritionnelles. Quae, 2012.
Den vollen Inhalt der Quelle findenBuchteile zum Thema "Choix du consommateur"
Fijalkow, Ygal. „La fidélité : les raisons d'un choix“. In Usagers ou consommateurs ?, 95–132. Presses universitaires du Midi, 2006. http://dx.doi.org/10.4000/books.pumi.14431.
Der volle Inhalt der QuelleFijalkow, Ygal. „La défection, les raisons d'un choix“. In Usagers ou consommateurs ?, 183–224. Presses universitaires du Midi, 2006. http://dx.doi.org/10.4000/books.pumi.14440.
Der volle Inhalt der QuelleOCHS, Adeline, und Julien SCHMITT. „Applications mobiles et consommation écoresponsable : typologie, mécanismes et limites“. In Le marketing au service du développement durable, 233–54. ISTE Group, 2021. http://dx.doi.org/10.51926/iste.9036.ch12.
Der volle Inhalt der QuelleDebucquet, Gervaise. „L’alimentation entre éthique, science et innovation“. In L’alimentation entre éthique, science et innovation, 15–24. ESKA, 2024. http://dx.doi.org/10.3917/jibes.344.0015.
Der volle Inhalt der QuelleKonferenzberichte zum Thema "Choix du consommateur"
Buckley, Penelope. „A Systematic Review of Qualitative Studies on Residential Consumer Experience with Smart Meters and Dynamic Pricing“. In MOlecules and Materials for the ENergy of TOMorrow. MSH Paris-Saclay Éditions, 2021. http://dx.doi.org/10.52983/yfcz6955.
Der volle Inhalt der QuelleNoaillon, E., S. Azogui-Lévy, G. Lescaille, R. Toledo, V. Descroix, P. Goudot und J. Rochefort. „Impact des recommandations de l’ANSM dans la prise en charge en cabinet libéral des collections circonscrites aiguës suppurées de la cavité orale d’origine dentaire : enquête nationale“. In 66ème Congrès de la SFCO. Les Ulis, France: EDP Sciences, 2020. http://dx.doi.org/10.1051/sfco/20206602017.
Der volle Inhalt der QuelleBerichte der Organisationen zum Thema "Choix du consommateur"
Gruber, Verena, Ingrid Peignier und Charlotte Dubuc. Pratiques et tactiques de vente des concessionnaires automobiles au Québec. CIRANO, Oktober 2023. http://dx.doi.org/10.54932/bryk4403.
Der volle Inhalt der QuelleMartin, Julien, und Florian Mayneris. Revue de littérature sur l’incidence fiscale des taxes sur les entreprises. CIRANO, März 2022. http://dx.doi.org/10.54932/fxqq9060.
Der volle Inhalt der QuelleDE MARCELLIS-WARIN, NATHALIE, und INGRID PEIGNIER. BAROMÈTRE DE LA CONFIANCE DES CONSOMMATEURS QUÉBÉCOIS À L’EGARD DES ALIMENTS -1 re édition-. CIRANO, November 2022. http://dx.doi.org/10.54932/iubd2838.
Der volle Inhalt der Quellede Marcellis-Warin, Nathalie, und Ingrid Peignier. BAROMÈTRE DE LA CONFIANCE DES CONSOMMATEURS QUÉBÉCOIS À L’EGARD DES ALIMENTS -1 re édition-. CIRANO, November 2022. http://dx.doi.org/10.54932/ozqj1044.
Der volle Inhalt der Quellede Marcellis-Warin, Nathalie, und Ingrid Peignier. BAROMÈTRE DE LA CONFIANCE DES CONSOMMATEURS QUÉBÉCOIS À L’EGARD DES ALIMENTS -2e édition-. CIRANO, Oktober 2022. http://dx.doi.org/10.54932/jgoa6889.
Der volle Inhalt der Quelle