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Zeitschriftenartikel zum Thema „Catalog marketing“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 4. Februar 2022

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1

Marcos, Evania Liana, und Reynold Richardo. „DEVELOPING MARKETING STRATEGY OF MADANA TILES SURABAYA TO ENTER THE NEW MARKET ON SOUTHEAST ASIA“. International Journal of Applied Business and International Management 2, Nr. 3 (02.02.2018): 35–55. http://dx.doi.org/10.32535/ijabim.v2i3.21.

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Madana Tiles is the first cement tile company in Surabaya city. Due to being produced entirely by hand, the Tile of Madana Tiles is assured of its authenticity and uniqueness. With a periodically supervised production process, it allows us to control the entire process with the best results and competitive pricing.Cement tiles have been used and produced in Indonesia for tens or even hundreds of years, and have become part of Indonesian culture, therefore, the vision of madana tile is to preserve the culture by introducing its products and providing opportunities to the community by opening employment. Of course we also want to work with architects, interior designers, and customers as much as possible so as to enable the creation of innovations in design. Customers can also design their own tile design. Madana Tiles already has a web, but the web is not yet complete including catalogs. The incomplete Web can make consumers unable to guess what kind of tiles Madana Tiles produces. We from team 21 have some ideas that can help marketing tiles Madana Tiles is by using the catalog as a means of promotion. We will make the catalog in the form of e-catalog (2D) and real catalog (3D). Why do we recommend Madana Tiles to create an e-catalog, because on the web Madana Tiles belom has a complete catalog so that consumers who see the web can not choose the tile design variations. As for the 3D catalog, consumers can see directly the variations, designs and colors of the finished tiles. Our team chose the Southeast Asia sector because there are several opportunities. Cambodia, Laos, Malaysia, Singapore, Thailand. Among its centralized locations, the country wants to expand its trade and investment activities, has abundant natural resources and has advanced technology and economics.

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Ahmad El Dameh, Yousef, und Hamad AL Ghadeer. „The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan“. International Journal of Business and Management 14, Nr. 3 (19.02.2019): 130. http://dx.doi.org/10.5539/ijbm.v14n3p130.

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This study aims to examine the impact of traditional direct marketing represented by flyer, catalog and direct mail on creating brand awareness for the IKEA group in Jordan. Analytical methodologies were used to conduct this quantitative study. The needed data was collected through a questionnaire distributed to (506) respondents from Jordanian customers in the city of Amman. Data was analyzed by SPSS. Descriptive and analytical analysis were conducted using Cronbach’s alpha, ANova multiple and simple regression. The main findings of the study indicate that IKEA group uses the direct marketing tools successfully, disseminates its brand’s catalogs and direct mail, these marketing tools achieved brand awareness in the customers’ minds, where the flyers occupied the first rank followed by catalogs and direct mail respectively. It is recommended that Jordanian companies turn from mass marketing to direct marketing.

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Liao, Shu-Hsien, und Yin-Ju Chen. „Mining customer knowledge for electronic catalog marketing“. Expert Systems with Applications 27, Nr. 4 (November 2004): 521–32. http://dx.doi.org/10.1016/j.eswa.2004.05.013.

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4

(Tsun-Yin) Tung, Tracie, Tun-Min (Catherine) Jai und Leslie Davis Burns. „Attributes of apparel tablet catalogs: value proposition comparisons“. Journal of Fashion Marketing and Management 18, Nr. 3 (08.07.2014): 321–37. http://dx.doi.org/10.1108/jfmm-12-2012-0073.

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Purpose – To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between retailers’ and aggregators’ applications (apps). Design/methodology/approach – A total of 28 tablet catalog apps were content analyzed in terms of interface attributes. Next, based on the results, a χ2 analysis was applied to compare the value proposition between retailers and aggregators. Findings – The result showed that the value propositions of retailers and aggregators were significantly different in the Context, Customization, and Communication dimensions. In addition, the incongruence of emphasized dimensions among retailers is larger than that among aggregators. Research limitations/implications – Because mobile commerce exhibits fast-changing dynamics, the results from collected data may vary in different periods. However, the present results may provide a baseline of longitudinal study. The 8Cs framework expanded from the 7Cs framework may be applied to other studies. Practical implications – Retailers who attempt to engage in tablet catalog marketing may use the information and findings to facilitate their decision making. The list of the attributes can be a benchmark for a retailer to evaluate its current tablet catalog app or be a reference for those retailers who are planning to develop one. Originality/value – This study identified and demonstrated a need of adding a new “C,” Control, in the previous framework and introduced the expanded framework. In addition, this study provided a set of findings for further research in the area.

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George, Morris, V. Kumar und Dhruv Grewal. „Maximizing Profits for a Multi-Category Catalog Retailer“. Journal of Retailing 89, Nr. 4 (Dezember 2013): 374–96. http://dx.doi.org/10.1016/j.jretai.2013.05.001.

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6

Stoltman, Jeffrey J., Kenneth A. Anglin und Fred W. Morgan. „A Study of Prior and Intended Catalog Shopping“. Journal of Marketing Channels 2, Nr. 4 (April 1993): 99–122. http://dx.doi.org/10.1300/j049v02n04_06.

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7

Merrilees, Bill, und Tino Fenech. „From catalog to Web: B2B multi-channel marketing strategy“. Industrial Marketing Management 36, Nr. 1 (Januar 2007): 44–49. http://dx.doi.org/10.1016/j.indmarman.2006.06.014.

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8

Hruschka, Harald. „Considering endogeneity for optimal catalog allocation in direct marketing“. European Journal of Operational Research 206, Nr. 1 (Oktober 2010): 239–47. http://dx.doi.org/10.1016/j.ejor.2010.01.031.

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Hsu, Chung-Chian, und Yu-Cheng Chen. „Mining of mixed data with application to catalog marketing“. Expert Systems with Applications 32, Nr. 1 (Januar 2007): 12–23. http://dx.doi.org/10.1016/j.eswa.2005.11.017.

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Robles, Fernando, und Syed H. Akhter. „International Catalog Mix Adaptation“. Journal of Global Marketing 11, Nr. 2 (11.06.1997): 65–91. http://dx.doi.org/10.1300/j042v11n02_05.

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11

Gönül, Füsun F., Byung-Do Kim und Mengze Shi. „Mailing smarter to catalog customers“. Journal of Interactive Marketing 14, Nr. 2 (Januar 2000): 2–16. http://dx.doi.org/10.1002/(sici)1520-6653(200021)14:2<2::aid-dir1>3.0.co;2-n.

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Duffy, Dennis L. „Using on‐line retailing as a springboard for catalog marketing“. Journal of Consumer Marketing 21, Nr. 3 (Mai 2004): 221–25. http://dx.doi.org/10.1108/07363760410534768.

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13

Gehrt, Kenneth C., und Soyeon Shim. „A shopping orientation segmentation of French consumers: Implications for catalog marketing“. Journal of Interactive Marketing 12, Nr. 4 (Januar 1998): 34–46. http://dx.doi.org/10.1002/(sici)1520-6653(199823)12:4<34::aid-dir4>3.0.co;2-o.

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Gehrt, Kenneth C., und Soyeon Shim. „A shopping orientation segmentation of French consumers: Implications for catalog marketing“. Journal of Interactive Marketing 12, Nr. 4 (1998): 34–46. http://dx.doi.org/10.1002/(sici)1520-6653(199823)12:4<34::aid-dir4>3.3.co;2-f.

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Wilson, Andrew. „The Catalog Strategist's Toolkit“. Journal of Direct, Data and Digital Marketing Practice 8, Nr. 1 (Juli 2006): 94–95. http://dx.doi.org/10.1057/palgrave.dddmp.4340558.

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16

Gönül, Füsun F., und Frenkel Ter Hofstede. „How to Compute Optimal Catalog Mailing Decisions“. Marketing Science 25, Nr. 1 (Januar 2006): 65–74. http://dx.doi.org/10.1287/mksc.1050.0136.

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Христофорова, Ирина, und Татьяна Петушкова. „Use of marketing, advertising and design technologies in the advertising catalog design“. Маркетинг и маркетинговые исследования 1 (2019): 72–82. http://dx.doi.org/10.36627/2074-5095-2019-1-1-72-82.

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18

Adrianto, D., F. A. Luwinda und V. Yesmaya. „Augmented Reality Implementation in Watch Catalog as e-Marketing Based on Mobile Aplication“. Journal of Physics: Conference Series 801 (Januar 2017): 012008. http://dx.doi.org/10.1088/1742-6596/801/1/012008.

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19

Gehrt, Kenneth C., Guvenc G. Alpander und Diana Lawson. „A Factor-Analytic Examination of Catalog Shopping Orientations in France“. Journal of Euromarketing 2, Nr. 2 (23.03.1992): 49–69. http://dx.doi.org/10.1300/j037v02n02_05.

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Desrianti, Dewi Immaniar, Anita B. Wandanaya und Asih Sumaryani. „PERANCANGAN MEDIA KATALOG SEBAGAI PENUNJANG INFORMASI DAN PROMOSI PADA CV.ZERO STORE“. CCIT Journal 7, Nr. 2 (27.01.2014): 280–96. http://dx.doi.org/10.33050/ccit.v7i2.243.

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With the development of computer technology , especially in the field of multimedia enabling competition in the highly competitive retail world . At the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers who are loyal and inevitably this makes employers think hard to find a way to survive and stable in the business . One way is to use visual communication media can indirectly communicate the expected value of its effectiveness in product marketing programs . CV.Zero Store is a company located in Villa Mutiara Pluit Tangerang which sells a variety of products and a jersey type shirt screen printing . The problems that exist in the company does not have a means of supporting media promotion of effective programs , this company is already using a media campaign to promote its products as it is used today is the brochures , banners , promotions with clients directly keklien and perceived inadequate for future promotion . Therefore , it takes promosiyang other means such as the media in the desired catalog marketing targets that have been programmed . For media catalog is a masterpiece of design that is packaged in the form of a booklet which is a medium that can be made in the company’s assets that can be used to improve an image or the image of the company to establish cooperation relations with companies , institutions and other relevant agencies . Besides the new design is expected to add variants of the media campaign so as to form the image or the image of the company as desired . Therefore dituangkanlah such a design in an article entitled “Designing Catalog For Supporting Information Media and Promotions at CV Zero.Store “

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Duc, Duong Tran, Pham Bao Son, Tan Hanh und Le Truong Thien. „A Resamping Approach for Customer Gender Prediction Based on E-Commerce Data“. Journal of Science and Technology: Issue on Information and Communications Technology 3, Nr. 1 (31.03.2017): 76. http://dx.doi.org/10.31130/jst.2017.40.

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Demographic attributes of customers such as gender, age, etc. provide the important information for e-commerce service providers in marketing, personalization of web applications. However, the online customers often do not provide this kind of information due to the privacy issues and other reasons. In this paper, we proposed a method for predicting the gender of customers based on their catalog viewing data on e-commerce systems, such as the date and time of access, the products viewed, etc. The main idea is that we extract the features from catalog viewing information and employ the classification methods to predict the gender of the viewers. The experiments were conducted on the datasets provided by the PAKDD’15 Data Mining Competition and obtained the promising results with a simple feature design, especially with the Bayesian Network method along with other supporting techniques such as resampling, cost-sensitive learning, boosting etc.

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Azhra, Fariza Halidatsani, Najib Fadhlurrohman, Bagas Swardhana Putra und Faisal Ibrahim. „Marketing strategy planning at alfamart lodadi stores using the clustering, ahp, and ar-mba method“. International Journal of Industrial Optimization 2, Nr. 2 (01.09.2021): 85. http://dx.doi.org/10.12928/ijio.v2i2.4361.

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Nowadays, people are very facilitated by the existence of various shopping centers, including retail. Because many retailers are close to each other, Alfamart Lodadi must have a good marketing strategy. So far, the strategy used is sometimes inaccurate because it is not based on customer segmentation. Therefore, the purpose of this research is to help retail owners to make decisions regarding the right marketing strategy with three methods so that Alfamart Lodadi can compete and increase sales. The Analytical Hierarchy Process (AHP) is employed to find the priority variables of customer segmentation; meanwhile, the K-Means Clustering is used to group customers based on the similarity of predetermined characteristics. AR-MBA is used to find out the best rules, and products are rarely, sufficient, and frequently purchased. The results of this research, based on AHP, obtained five segmentation priority variables based on the largest eigenvector values. There are income, age, expenditure, distance, and shopping intensity with each eigenvector value of 0.13; 0.16; 0.12; 0.12; 0.17. From clustering, there are three customer clusters with different strategies, including free shipping when shopping, product discounts for certain periods, and providing catalogs and discounts on each transaction and offer notifications. Then, this research also obtained three strategies based on AR-MBA. These include making a catalog by bringing frequently purchased products closer together, choosing a layout for shopping places by bringing frequently purchased products closer together, and making shopping coupons for rarely purchased products. With several strategic choices, companies can make decisions appropriately according to the desired criteria.

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Puspita, Nungky. „PENGARUH PROGRAM DIRECT MARKETING TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT PADA FUNCTION ROOM DI HARRIS HOTEL SENTUL CITY BOGOR“. Jurnal Manajemen Perhotelan 5, Nr. 2 (27.02.2020): 82–93. http://dx.doi.org/10.9744/jmp.5.2.82-93.

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Direct marketing merupakan cara yang efetif untuk menjangkau pelanggan dengan tepat sasaran dan dapat diukur serta dapat membantu mempertahankan pelanggan. Program direct marketing dilakukan oleh sales and marketing department HARRIS Hotel Sentul City Bogor yang memiliki peran yang sangat penting dalam mempromosikan produk yang dimilikinya seperti meningkatkan penjualan function room dengan mempromosikan kepada sasaran pasar. Direct marketing selain dapat menjual function room juga dapat menjalin dan membina hubungan dengan tamu atau biasa disebut customer relationship management. Customer Relationship Management merupakan konsep yang berfokus pada pemeliharaan hubungan dengan pelanggan untuk membangun hubungan jangka panjang dan menguntungkan dengan pelanggan. Tujuan dari penelitian ini untuk mengidentifikasi pengaruh program direct marketing terhadap customer relationship management dalam meningkatkan penjualan function room di HARRIS Hotel Sentul City Bogor. Metode pengumpulan data yang digunakan yaitu observasi, wawancara, kuesioner dan studi kepustakaan. Kuesioner disebarkan secara langsung dengan 100 responden yang memenuhi syarat penelitian. Data yang diperoleh dianalisis dan disajikan secara kuantitatif deskriptif. Teknik analisis data yang digunakan uji validitas, uji reliabilitas serta teknik regresi linear berganda mealui uji koefisien determinan (R2), Uji secara F, Uji T regresi berganda. Hasil temuan penelitian ini menunjukkan bahwa variabel telemarketing, direct mail, kiosk marketing dan the on-line customer berpengaruh signifikan terhadap customer relationship management sedangkan variabel direct selling, dan catalog marketing tidak berpengaruh signifikan terhadap customer relationship management

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Shim, Junho, und Simon S. Y. Shim. „Ontology-based e-Catalog in e-commerce“. Electronic Commerce Research and Applications 5, Nr. 1 (März 2006): 1. http://dx.doi.org/10.1016/j.elerap.2006.01.001.

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Naik, Prasad A., Michael R. Hagerty und Chih-Ling Tsai. „A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression“. Journal of Marketing Research 37, Nr. 1 (Februar 2000): 88–101. http://dx.doi.org/10.1509/jmkr.37.1.88.18715.

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In data-rich marketing environments (e.g., direct marketing or new product design), managers face an ever-growing need to reduce the number of variables effectively. To accomplish this goal, the authors introduce a new method called sliced inverse regression (SIR), which finds factors by taking into account the information contained in both the dependent and independent variables. Sliced inverse regression objectively identifies appropriate factors through simple statistical tests for determining the number of factors to retain and for assessing the significance of factor-loading coefficients. The authors make conceptual connections between SIR and several existing approaches, including principal components regression (PCR) and partial least squares regression (PLSR). Using Monte Carlo experiments, the authors demonstrate that SIR performs better than these approaches. Two empirical examples—designing a new executive business program and direct marketing by a catalog company—are presented to illustrate the application of SIR and to show that it outperforms both PLSR and PCR in these cases. In addition, the authors discuss how direct marketers can apply SIR to analyze large databases and to thus target customers effectively. In conclusion, SIR is a promising methodology in data-intensive marketing environments.

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Mangifera, Liana, Aflit Nuryulia Pramesti und Syahrina Noormala Dewi. „EFEKTIFITAS KATALOG SEBAGAI MEDIA PROMOSI BAGI PENGEMBANGAN UMKM DI KABUPATEN SRAGEN“. Benefit: Jurnal Manajemen dan Bisnis 1, Nr. 1 (22.08.2016): 43. http://dx.doi.org/10.23917/benefit.v1i1.2364.

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This research aims to identify the promotional mix used bambu craftsmen and formulate an effective promotional strategy for the development of bamboo handicrafts. This research was conducted in the village of Cluster bamboo craft Bendo Sukodono Subdistrict in Sragen. This research used the qualitative approach with key person as a source of information. The data used are the primary data that are taken using the indepth interview. Analysis tool used is content analysis, that perform analysis driskripsi of words that often appear in the indepth interview. This research concluded that the promotion of bamboo craftsmen do is word of mouth and exhibitions. Such promotional efforts is part of this type of direct marketing (direct marketing). The promotion will be optimized if the catalog that contains the task force created the products and pricing that is clear and complete.

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Romli, Nada Arina, Dini Safitri, Prima Yustisia und Khairunnisa Rosdiani. „INOVASI MARKETING COMMUNICATION PRODUK GRAMEEN BANK UNTUK PEMBERDAYAAN KOMUNITAS WIRAUSAHA PEREMPUAN“. Metacommunication: Journal of Communication Studies 6, Nr. 2 (07.09.2021): 145. http://dx.doi.org/10.20527/mc.v6i2.10926.

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This study examines the case of the money marketing communication used by Islamic banks to promote Grameen Bank products. Grameen Bank is a form of financing model for providing capital by a bank to a group of people who have a lack of ability in terms of economics. This study aims to determine the marketing mix model used by BTPN Syariah in attracting the interest of the underprivileged community, especially for women to join the PMD program. This is achieved through qualitative research methods with a case study approach. In searching for data, the researcher conducted semi-structured interviews and passive participant observation. The sampling used in this research is snowball sampling. This study uses the basic theory of Symbolic Interaction proposed by George Herbert Mead. This research was conducted on women entrepreneur communities in Jatisampurna and Bantar Gebang. The results of this study are the concept of the marketing mix used, including events and experiences, namely by holding exhibitions and roadshows, world of mouth marketing, using opinion leaders and group meetings, sales promotion girls with sales promotions placed to foster business groups, and by installing advertisements both with print catalog ads (print out advertising) as well as advertisements with digital platforms on YouTube. The marketing strategy used focuses on offline, this is because the target market of Grameen Bank has not yet touched the digital platform.

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Ibrahim, Faisal, Bagas Swardhana Putra, Fariza Halidatsani Azhra und Najib Fadhlurrohman. „Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method“. International Journal of Industrial Optimization 2, Nr. 2 (01.09.2021): 125. http://dx.doi.org/10.12928/ijio.v2i2.4369.

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A company can survive and thrive when the strategies and processes applied in its business are correct. One of the processes in determining strategy in decision making. The owner of Setia Store has difficulty in choosing a marketing strategy. The product layout shows this in the Setia Store, which confuses customers. Setia Store also rarely offers a promotion, making it difficult to compete with competitors. This study aims to help Setia Store increase sales by determining the right marketing strategy. To determine the right marketing strategy, there are three methods developed. First of all, the analytical hierarchy process (AHP) is employed to find the customer priorities. Then, clustering is proposed to find potential marketing targets that have similar characteristics from the results of the AHP method. Third, association rule-market basket analysis (AR-MBA) is developed to find the best rules for product marketing strategy. The first method shows that the housewives (EV=0.6270) are Setia Store's priority customers from the three methods. Second, cluster 3 (which has three characteristics in common) is a very potential target market. Third, the best rule is to buy products from departments 2 and 3 (Confidence 60%, Support 12%). From these results, the right marketing strategy is to create a buy 1 get 1 promo banner or label for products that are rarely purchased, such as household appliances. Then, create a catalog by bringing together frequently purchased products such as spices and food ingredients. Finally, improve the layout by bringing the departmental shelves closer to frequently purchased products.

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Handschuh, Siegfried, Beat Schmid und Katarina Stanoevska-Slabeva. „The Concept of a Mediating Electronic Product Catalog“. Electronic Markets 7, Nr. 3 (1997): 32–35. http://dx.doi.org/10.1080/10196789700000035.

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Keller, Arthur, und Michael Genesereth. „Using Infomaster to Create a Housewares Virtual Catalog“. Electronic Markets 7, Nr. 4 (1997): 41–44. http://dx.doi.org/10.1080/10196789700000048.

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POPP, RICHARD K. „The Anywhere, Anytime Market: The 800-Number, Direct Marketing, and the New Networks of Consumption“. Enterprise & Society 19, Nr. 3 (25.05.2018): 702–32. http://dx.doi.org/10.1017/eso.2017.68.

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This article explores how 800-service, or toll-free long-distance (In-WATS) lines, became an institutionalized part of direct marketing in the United States between the mid-1960s and early 1980s. Introduced by AT&T in 1967, 800-service attracted immediate attention in mail-order circles, where marketers saw it as means of automating long-distance selling and catering to an increasingly decentralized and credit-dependent populace. Although early initiatives, like that of catalog giant Aldens, fell flat, 800-service gained traction by the mid-1970s as a call-center industry developed and mail-order operations began using In-WATS lines in combination with bank-issued credit cards and private delivery services. By decade’s end, this trio of networks—long-distance telephony, credit/payment, and parcel delivery—were densely interwoven, forming the infrastructural basis for a new kind of “anywhere, anytime,” upscale shopping exemplified by the newly refashioned Spiegel. Ultimately, the article helps historicize the rise of electronic retailing and the marketization of telecommunications infrastructure.

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Festervand, Troy A., Don R. Snyder und John D. Tsalikis. „Influence of catalog vs. store shopping and prior satisfaction on perceived risk“. Journal of the Academy of Marketing Science 14, Nr. 4 (Dezember 1986): 28–36. http://dx.doi.org/10.1007/bf02721813.

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Zhang, Qin, und P. B. Seetharaman. „Assessing lifetime profitability of customers with purchasing cycles“. Marketing Intelligence & Planning 36, Nr. 2 (03.04.2018): 276–89. http://dx.doi.org/10.1108/mip-03-2017-0059.

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Purpose The purpose of this paper is to propose a method to help firms assess lifetime profitability of customers whose buying behaviors are characterized by purchasing cycles, which are determined by both intrinsic purchasing cycles and cumulative effects of firms’ marketing solicitations. Design/methodology/approach This paper first proposes a probability model to predict customers’ responses to firms’ marketing solicitations in which a customer’s inter-purchase times are assumed to follow a Poisson distribution, whose parameters vary across customers and follow a gamma distribution. The paper then proposes a customer profitability scoring model that uses customers’ responses as an input to assess their lifetime profitability at a given point of time. Findings The paper illustrates the proposed method using individual-level purchasing data of 529 customers from a catalog firm. The paper shows that the proposed model outperforms the benchmark model in terms of both explaining and predicting customers’ purchases. The paper also demonstrates significant profit consequences to the firm if incorrect methods are used instead of the proposed method. Practical implications The proposed method can help firms select or eliminate customers based on their lifetime profitability so that firms can focus their marketing efforts in a more targeted manner to increase total profits. Originality/value The proposed Gamma-Poisson probability model and the profitability scoring method are easy to implement due to the attractive conjugacy property. It is valuable for firms’ customer relationship management applications from the standpoint of making customer selection and inventory management decisions.

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Crook, Mark. „The OCLC online union catalog: An incomparable library resource“. Publishing Research Quarterly 11, Nr. 3 (September 1995): 39–50. http://dx.doi.org/10.1007/bf02680445.

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Gao, Haixia, und Dawei Liu. „Relationship of trustworthiness and relational benefit in electronic catalog markets“. Electronic Markets 24, Nr. 1 (17.09.2013): 67–75. http://dx.doi.org/10.1007/s12525-013-0142-6.

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Albaum, Gerald, und James Wiley. „Consumer perceptions of extended warranties and service providers“. Journal of Consumer Marketing 27, Nr. 6 (14.09.2010): 516–23. http://dx.doi.org/10.1108/07363761011078253.

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PurposeThis paper aims to assess consumer perceptions of extended warranties that are marketed by the manufacturer for an independent service provider as applied to the purchase of a computer by mail catalog, telephone ordering, or the internet.Design/methodology/approachA descriptive survey of a large sample of consumers in the USA was conducted using data collection by the internet. Measurement was responses to eight Likert scales of agreement and two demographic items.FindingsSignificant differences between perceptions of females and males were observed. Overall, there was no relationship between perceptions and age, although there were significant differences for some scale items. There were no interaction effects of gender and age. A major finding is that although service is provided by an independent service company, consumers believe it to be provided by the manufacturer.Originality/valueThis is the first known examination of the specific research questions underlying the study.

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Collins, Carolyn A., Barbara Fails und Oliver Schabenberger. „Analysis of Michigan Full-service Retail Florist Businesses by Annual Gross Sales“. HortScience 34, Nr. 1 (Februar 1999): 144–48. http://dx.doi.org/10.21273/hortsci.34.1.144.

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Comprehensive industry statistics are valuable tools for small business owners and managers. The traditional full-service retail florist competes with supermarkets, limited-service flower shops, corner vendors, and telemarketing, catalog, and Internet firms. Although some retail florist business information does exist on a national basis, none specifically addresses Michigan florists. In Mar. 1996, a comprehensive mail survey of Michigan full-service retail florists was conducted with the cooperation of the Michigan Floral Association. The survey focused on 1995 general business operations, delivery services, advertising and marketing practices, staffing and wages, and financial status. Statistical analyses showed total wage expenses and occupancy costs to be major factors controlling net profits. The cost of delivery service and wire service membership also affected profitability. Full-service retail florists must examine and modify the cost structure of their businesses to generate the highest possible net profits.

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Döring, Sven, Werner Kießling, Timotheus Preisinger und Stefan Fischer. „Evaluation and optimization of the catalog search process of e-procurement platforms“. Electronic Commerce Research and Applications 5, Nr. 1 (März 2006): 44–56. http://dx.doi.org/10.1016/j.elerap.2005.08.004.

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Asmuni, Hadiqoh. „Efisiensi Pewarnaan Batik Tulis dengan Waterglass Menggunakan Roll Saving Pada Kelompok Pengrajin Batik Desa Tampo Kecamatan Cluring Kabupaten Banyuwangi“. MOMENTUM : Jurnal Sosial dan Keagamaan 10, Nr. 1 (17.05.2021): 61–75. http://dx.doi.org/10.29062/mmt.v10i1.133.

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Batik is a typical Indonesian cloth. Almost all regions have their own batik peculiarities as well as Banyuwangi. From the beginning of the emergence of Banyuwangi batik, several motives have emerged that have philosophical meanings. The development of Banyuwangi batik is increasingly rapid, as evidenced by the increasing number of batik craftsmen. This proves that the typical Banyuwangi batik has a selling value that is in demand by many people. However, the production of the batik craftsmen in Banyuwangi cannot be maximized due to the limited skill of using waterglass which is done manually. So that it has not been able to meet market demand optimally. This is felt by the craftsmen in the Tampo village, Cluring sub-district. Tampo is a batik village in the cluring area because of the many batik craftsmen who produce batik with their own uniqueness. As a solution to the problems faced by batik najikha as one of the batik craftsmen in Tampo, they collaborate in conducting waterglass usage skills training. Empowerment of tampo written batik craftsmen focuses on Najikha's problems, namely; 1) Use of waterglass which is still wasteful; 2) The color of the written batik is not consistent, the brightness level is not the same; 3) The need for color lock technology and tools; 4) It is necessary to transfer the coloring technology using waterglass to the Najikha group; 5) The need for training and assistance to market Banyuwangi written batik nationally; 6) The Najikha group does not yet have a written batik catalog; 7) The absence of good bookkeeping. The PKM team conducts training for craftsmen with results; 1) creation of a roll saving tool; 2) 85% of Najikha's employees are able to use the roll saving tool well; 3) 85% of the color of written batik has increased in quality, brightness and durability; 4) 75% increase in marketing by the two batik Najikha; 5) both Najikhas have batik catalogs; 6) batik Najikha has simple bookkeeping through exel; 7) A significant increase in sales turnover by 65%. Methods and stages in the application of technology: starting from the stage of the situation analysis, the identification of the problem, the use of ineffective and inefficient waterglass. The results of the PKM in the form of a roll saving tool were given to Najikha batik, who then helped market the product by creating a Salem-written batik catalog (web and social media).

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Aziz, Ahmad Abzal. „ADVERTISING DESIGN FOR ACCESS STUDIO“. Arty: Jurnal Seni Rupa 9, Nr. 2 (18.08.2020): 103–21. http://dx.doi.org/10.15294/arty.v9i2.40297.

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Access Architect is an architectural design studio in Semarang, which was founded in 2016. As a company that is still relatively new, Access Architect faces competition from companies that have been engaged in this field before. But there is no promotional media with visual standardization that supports building and enchancing company image. On the other hand, the presence of promotional media is important because it directly relates to clients and remembers Access Architect as a company that is still relatively new. The design of promotional media created for Access Architect includes company profile and portfolio catalog, corporate identity applications, animated videos, and slider website. The manufacturing process is done by manual and digital techniques using Corel Draw and Adobe After Effects applications. The process of designing this promotional media goes through several stages of the work process, namely the preliminary process, pre-production process, the production process, and the post-production process. With the design of promotional media it is expected to help introduce Access Architect in the community, expand the marketing area, and improve the image of the company in order to compete with the competitors.

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Swanson, Bert T., James B. Calkins und Debra L. Newman. „MANUAL FOR CERTIFIED NURSERY AND LANDSCAPE PROFESSIONALS“. HortScience 25, Nr. 9 (September 1990): 1113a—1113. http://dx.doi.org/10.21273/hortsci.25.9.1113a.

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A manual for certified nursery and landscape professionals has been developed by the University of Minnesota Extension Service in conjunction with the Minnesota Nursery and Landscape Association (MNLA). The purpose of the certification manual is to facilitate the improvement of basic skills and knowledge of nursery and landscape professionals, to further the education and training of competent nursery and landscape professionals, and to serve as a training and reference manual for most levels of nursery and landscape culture and management. The manual consists of thirty-four chapters covering all aspects of woody plant biology and culture: abiotic and biotic plant stress; landscape design; installation and maintenance; plant marketing, merchandising and sales; and laws, regulations and safety concerns for nursery, landscape and garden center personnel. A concise glossary, the American Standard For Nursery Stock, and an illustrated nursery catalog are also included in the manual. The manual is an important part of the MNLA Certification Program whose purpose is to improve the skills, knowledge and, expertise of nursery and landscape professionals. The Certification Program also strives for faster recognition and promotion of professionalism within the industry and to the general public.

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Karda, Putu Adistyanda Timoti Raja, I. Made Arsa Suyadnya und Duman Care Khrisne. „Rancang Bangun Aplikasi Augmented Reality Sebagai Media Promosi Model Tatanan Rambut Pada Barbershop Berbasis Android“. SINTECH (Science and Information Technology) Journal 1, Nr. 1 (20.04.2018): 16–24. http://dx.doi.org/10.31598/sintechjournal.v1i1.226.

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The development of barbershop makes business competition becomes increasingly tight. Currently, information and communication technology is very important in the field of barbershop marketing. But this technology only shows details of the existence of barbershop. In addition, the catalog of hairstyles that are provided only in the form of 2-dimensional images. Therefore, more advanced technology is needed to promote the model of hairstyle available in barbershop. One of the technology applied in smartphone applications is Augmented Reality on the Android operating system. In this research will be developed an Augmented Reality based promotion media to promote hair model model with 3 dimensional object visualization using marker based tracking method. Development of this application starts from the stage of concept creation, application design, 3-dimensional object creation, application assembly, application testing, until the application distribution stage. This application was created using C # programming language, Vuforia Qualcomm, virtual and Unity Autodeks Maya software. The application that has been produced is tested by 2 methods that is by black-box testing and by usability scale system test, on the test of black -box AugmentedReality application of functional barbershop that exist in the application has been successfully executed according to their respective function. Based on survey results on Usabilty ScaleSystem(SUS) test on Augmented Reality Barbershop application, 20 respondents gave average score of 73.35 with Grade Scale C.

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Widyani, Anak Agung Dwi, I. Nyoman Kusuma Adnyana und Ni Ketut Astati Sukawati. „The Impact of Technology on the Innovation of Alumunium Products in Sawan District Buleleng Bali Indonesia“. International Journal of Contemporary Research and Review 9, Nr. 09 (05.09.2018): 21026–40. http://dx.doi.org/10.15520/ijcrr/2018/9/09/592.

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Bali as a tourism area has craft centers scattered in various districts. One of the handicrafts that is the flagship product in Bali is aluminum craft based in Menyali Village, Sawan District, Buleleng Regency. Mr. Gex Aluminum and Candra Art are two groups of craftsmen who produce aluminum on a home industry basis. The existence of this business must get attention and support for the success of the people's economic program in order to improve the economy, the entrepreneurial spirit of the youth and to reduce the level of urbanization. The workforce used by this group is mostly students to fill their spare time (part time) and vacation. Despite having a high number of requests, these two business groups have not been able to produce optimally because the equipment used is still in limited space and the product processing process is still manual. In addition, the layout (layout) of the production process has not been arranged, accounting bookkeeping system has not been done regularly and regularly, the owner has not made payments and tax reporting, product marketing is still limited, the product does not have a name or logo. The main impact of all these problems is that the production process cannot be carried out effectively and efficiently, because products that are in accordance with standards cannot be maximally produced. Based on the priority of the existing problems, the solution that can be offered through this program is to apply technology with the help of grinding, welding, cutting of NRT and concrete iron cutting tools for efficiency and creating molds to produce product innovations, rearranging production space and equipment , designing Standard Operating Procedures (SOPs), training in preparing financial reports, mentoring tax reporting, designing business card designs, websites and catalogs and designing product logos produced. With the implementation of this service program the expected output target is an increase in production according to the standard of 100%, lay out according to the production process, has two types of SOPs, is able to prepare financial statements, able to report tax on a self-assessment basis, has a business card, product catalog, and website and the product produced contains the business logo. In essence this service is expected to be able to improve the economy of the community and support the government's efforts to succeed in the people's economy program.

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Krampf, Robert F., und David A. Griffith. „Print and Online Catalogs“. Journal of Marketing Channels 10, Nr. 1 (05.02.2002): 25–39. http://dx.doi.org/10.1300/j049v10n01_03.

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Taher, Ahmed, und Ingy Shafei. „Understanding Catalogue Marketing Acceptance: The Case of Safeer Catalogue“. World Journal of Management 7, Nr. 1 (März 2016): 1–16. http://dx.doi.org/10.21102/wjm.2016.03.71.01.

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Maulana, Robi, und R. Fitria Rachmawati. „Membangun Website E-Commerce Menggunakan Framework Codeigniter Pada Chemistry Merch“. KREA-TIF 5, Nr. 2 (02.03.2017): 86. http://dx.doi.org/10.32832/kreatif.v5i2.2188.

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<h1 align="center"><strong>Abstrak</strong></h1><p>Sistem promosi yang kurang serta jangkauan yang terbatas dalam pemasaran barang menyebabkan omset toko menjadi tidak tercapai. Penerapan e-Commerce merupakan teknologi yang sanagt mendukung dalam penjualan produk dikarenakan berbasis internet sehingga dapat menjangkau tanpa batas. Website e-commerce Chemistry Merch menjadikan sarana media promosi serta penjualan produk. Metode pengembangan sistem pada penelitian ini berbasis waterfall yang dimana pada tahapan awal melakukan studi literature untuk mencari solusi permasalah serta sistem kerja website e-commerce. Perancangan website serta implementasi merupakan tahapan lanjut dalam pembuatan sistem. Penelitian ini membuat website e-commerce dengan menggunakan bahasa pemograman PHP Codeigniter yang dikombinasikan dengan database MySql. Pemesanan melalui website ini dapat menghemat waktu dan biaya dibandingkan dengan pemesanan secara langsung datang ke store, dan pembeli dapat melihat katalog produk yang dapat langsung dilihat di halaman website ini.</p><p align="center"><strong><em>Abstract</em></strong></p><p><em>Promotional systems that are lacking as well as a limited reach in marketing goods cause store turnover to be unreachable. The application of e-Commerce is a technology that is very supportive in selling products due to internet-based so that it can reach without limits. The e-commerce Chemistry Merch website makes it a medium for promotional media and product sales. The system development method in this study is waterfall based, which at the initial stage conducted a literature study to find problem solutions and work systems for e-commerce websites. Website design and implementation are further stages in making the system. This research makes e-commerce website using PHP Codeigniter programming language combined with MySql database. Ordering through this website can save time and costs compared to ordering directly come to the store, and buyers can see the product catalog that can be directly viewed on this website page..</em></p>

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Thangavel, Packiaraj, Pramod Pathak und Bibhas Chandra. „Millennials and Generation Z: a generational cohort analysis of Indian consumers“. Benchmarking: An International Journal 28, Nr. 7 (04.02.2021): 2157–77. http://dx.doi.org/10.1108/bij-01-2020-0050.

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PurposeYoung consumers are recognized as an important and lucrative segment for the businesses across the globe. While initial steps have been taken to understand them, majority of the existing works consider both Millennials and Generation Z as a single and homogeneous market segment. The purpose of this study is to explore the consumer decision-making styles which are prevalent among Indian Millennials and Generation Z e-shoppers, and how significantly they differ from one another on each of those decision-making attributes.Design/methodology/approachThis exploratory study used the generational cohort theory (GCT) as a framework. The psychographic statements (Questionnaire items) employed were adopted from several past researches on store orientation and catalog orientation, and they were rephrased to suit to the context of Indian online shopping. The principal components factor analysis with promax rotation has been used to unearth the underlying decision-styles among 503 survey participants. Subsequently, the ANOVA model was run to examine the mean differences between the cohorts.FindingsThe factor analysis has revealed that frugality (Price), convenience (Home) and social desirableness are the most dominant shopping orientations (decision-styles) that prevail among Indian (Millennials and Generation Z) online shoppers though in varying degrees. The probing of ANOVA results suggested that, though both the cohorts favor e-shopping, Generation Z are more enthusiastic about online shopping than their Millennial counterparts do.Practical implicationsThough Generation Z and Millennials share few characteristics between them, they exhibit different consumer behaviors. Marketers need to customize their value offerings and marketing communications that resonate well with each generational cohort.Originality/valueAlmost all the existing research works that have been conducted so far on generational cohorts are from Western and European countries and one could confidently say that those findings cannot be applied for the developing nations such as India which is a complex and diverse country in terms of its language, custom, religion and practices with troublesome pasts. Moreover, this is the first empirical work to be conducted to unearth the generational differences that exist between Generation Z and Millennials to the best of authors' knowledge.

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Gilsenan, Thomas P. „The Tale of Two Catalogs: Strategic Marketing Techniques“. Journal of Continuing Higher Education 33, Nr. 4 (Oktober 1985): 22–23. http://dx.doi.org/10.1080/07377366.1985.10401050.

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Bhuian, Shahid N. „Factors Determining Consumer Interest in Catalogs“. Journal of Marketing Channels 8, Nr. 3-4 (04.05.2001): 65–83. http://dx.doi.org/10.1300/j049v08n03_05.

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Auji, Hala. „Marketing Views of Modernity, Evangelism and Print Specialization in the American Mission Press Catalogs (1884–1896)“. Middle East Journal of Culture and Communication 11, Nr. 3 (23.11.2018): 316–54. http://dx.doi.org/10.1163/18739865-01103005.

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Abstract Taking up an analysis of the materiality of the American Mission Press (AMP) bilingual catalogs printed from 1884 to 1896 in Ottoman Beirut, in this article I identify these booklets as publications that circulated among broad networks of books, journals and newspapers during the period of the Arab nahda. By examining these catalogs in terms of the wider historical significance of their materiality, specifically their organization, layout, typography and illustrations, in this essay I show how these booklets promoted the AMP and its mission’s entangled messages in an increasingly competitive publishing industry. On the one hand, the catalogs highlighted the AMP’s ‘western’ qualifications and strove to engage local readers’ interests in ‘modern’ culture, science and technology. On the other hand, these works marketed the mission’s universalist evangelical views. Thus, in this study I show how such ephemeral publications, when studied for their dynamic content, make evident nineteenth-century Arabic print commerce at work and also illustrate early examples of nascent advertising practices.

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