Thematische Bibliographien / Catalog marketing

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Auswahl der wissenschaftlichen Literatur zum Thema „Catalog marketing“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 4. Februar 2022

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Zeitschriftenartikel zum Thema "Catalog marketing"

Marcos, Evania Liana, und Reynold Richardo. „DEVELOPING MARKETING STRATEGY OF MADANA TILES SURABAYA TO ENTER THE NEW MARKET ON SOUTHEAST ASIA“. International Journal of Applied Business and International Management 2, Nr. 3 (02.02.2018): 35–55. http://dx.doi.org/10.32535/ijabim.v2i3.21.

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Madana Tiles is the first cement tile company in Surabaya city. Due to being produced entirely by hand, the Tile of Madana Tiles is assured of its authenticity and uniqueness. With a periodically supervised production process, it allows us to control the entire process with the best results and competitive pricing.Cement tiles have been used and produced in Indonesia for tens or even hundreds of years, and have become part of Indonesian culture, therefore, the vision of madana tile is to preserve the culture by introducing its products and providing opportunities to the community by opening employment. Of course we also want to work with architects, interior designers, and customers as much as possible so as to enable the creation of innovations in design. Customers can also design their own tile design. Madana Tiles already has a web, but the web is not yet complete including catalogs. The incomplete Web can make consumers unable to guess what kind of tiles Madana Tiles produces. We from team 21 have some ideas that can help marketing tiles Madana Tiles is by using the catalog as a means of promotion. We will make the catalog in the form of e-catalog (2D) and real catalog (3D). Why do we recommend Madana Tiles to create an e-catalog, because on the web Madana Tiles belom has a complete catalog so that consumers who see the web can not choose the tile design variations. As for the 3D catalog, consumers can see directly the variations, designs and colors of the finished tiles. Our team chose the Southeast Asia sector because there are several opportunities. Cambodia, Laos, Malaysia, Singapore, Thailand. Among its centralized locations, the country wants to expand its trade and investment activities, has abundant natural resources and has advanced technology and economics.

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Ahmad El Dameh, Yousef, und Hamad AL Ghadeer. „The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan“. International Journal of Business and Management 14, Nr. 3 (19.02.2019): 130. http://dx.doi.org/10.5539/ijbm.v14n3p130.

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This study aims to examine the impact of traditional direct marketing represented by flyer, catalog and direct mail on creating brand awareness for the IKEA group in Jordan. Analytical methodologies were used to conduct this quantitative study. The needed data was collected through a questionnaire distributed to (506) respondents from Jordanian customers in the city of Amman. Data was analyzed by SPSS. Descriptive and analytical analysis were conducted using Cronbach’s alpha, ANova multiple and simple regression. The main findings of the study indicate that IKEA group uses the direct marketing tools successfully, disseminates its brand’s catalogs and direct mail, these marketing tools achieved brand awareness in the customers’ minds, where the flyers occupied the first rank followed by catalogs and direct mail respectively. It is recommended that Jordanian companies turn from mass marketing to direct marketing.

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Liao, Shu-Hsien, und Yin-Ju Chen. „Mining customer knowledge for electronic catalog marketing“. Expert Systems with Applications 27, Nr. 4 (November 2004): 521–32. http://dx.doi.org/10.1016/j.eswa.2004.05.013.

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(Tsun-Yin) Tung, Tracie, Tun-Min (Catherine) Jai und Leslie Davis Burns. „Attributes of apparel tablet catalogs: value proposition comparisons“. Journal of Fashion Marketing and Management 18, Nr. 3 (08.07.2014): 321–37. http://dx.doi.org/10.1108/jfmm-12-2012-0073.

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Purpose – To comprehend tablet catalog marketing, the purpose of this paper is to obtain an integrated descriptive analysis of tablet catalogs and to compare the value propositions between retailers’ and aggregators’ applications (apps). Design/methodology/approach – A total of 28 tablet catalog apps were content analyzed in terms of interface attributes. Next, based on the results, a χ2 analysis was applied to compare the value proposition between retailers and aggregators. Findings – The result showed that the value propositions of retailers and aggregators were significantly different in the Context, Customization, and Communication dimensions. In addition, the incongruence of emphasized dimensions among retailers is larger than that among aggregators. Research limitations/implications – Because mobile commerce exhibits fast-changing dynamics, the results from collected data may vary in different periods. However, the present results may provide a baseline of longitudinal study. The 8Cs framework expanded from the 7Cs framework may be applied to other studies. Practical implications – Retailers who attempt to engage in tablet catalog marketing may use the information and findings to facilitate their decision making. The list of the attributes can be a benchmark for a retailer to evaluate its current tablet catalog app or be a reference for those retailers who are planning to develop one. Originality/value – This study identified and demonstrated a need of adding a new “C,” Control, in the previous framework and introduced the expanded framework. In addition, this study provided a set of findings for further research in the area.

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George, Morris, V. Kumar und Dhruv Grewal. „Maximizing Profits for a Multi-Category Catalog Retailer“. Journal of Retailing 89, Nr. 4 (Dezember 2013): 374–96. http://dx.doi.org/10.1016/j.jretai.2013.05.001.

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Stoltman, Jeffrey J., Kenneth A. Anglin und Fred W. Morgan. „A Study of Prior and Intended Catalog Shopping“. Journal of Marketing Channels 2, Nr. 4 (April 1993): 99–122. http://dx.doi.org/10.1300/j049v02n04_06.

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Merrilees, Bill, und Tino Fenech. „From catalog to Web: B2B multi-channel marketing strategy“. Industrial Marketing Management 36, Nr. 1 (Januar 2007): 44–49. http://dx.doi.org/10.1016/j.indmarman.2006.06.014.

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Hruschka, Harald. „Considering endogeneity for optimal catalog allocation in direct marketing“. European Journal of Operational Research 206, Nr. 1 (Oktober 2010): 239–47. http://dx.doi.org/10.1016/j.ejor.2010.01.031.

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Hsu, Chung-Chian, und Yu-Cheng Chen. „Mining of mixed data with application to catalog marketing“. Expert Systems with Applications 32, Nr. 1 (Januar 2007): 12–23. http://dx.doi.org/10.1016/j.eswa.2005.11.017.

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Robles, Fernando, und Syed H. Akhter. „International Catalog Mix Adaptation“. Journal of Global Marketing 11, Nr. 2 (11.06.1997): 65–91. http://dx.doi.org/10.1300/j042v11n02_05.

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Dissertationen zum Thema "Catalog marketing"

Andersson, Maria, und Carin Persson. „Att vara eller icke vara - de digitala produktkatalogernas framtid : En kvalitativ studie om konsumenters upplevelse av digitala produktkataloger“. Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45958.

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Denna studies syfte är att skapa förståelse för hur konsumenter upplever användandet av digitala produktkataloger och vad för typ av värde de ger dem. För att undersöka detta skedde en observation i kombination med intervju av tio respondenter i åldrarna 21–72 år. Respondenterna fick söka upp en av tre i förväg utvalda digitala kataloger inom kategorin sällanköpsvaror för att sedan beskriva sin upplevelse. Uppsatsförfattarna arbetade efter en intervjuguide i samband med intervjuerna som tog 15–20 minuter var. Resultatet visar att de flesta upplever någon typ av svårighet i användandet av de digitala katalogerna och fick de välja föredrog endast en av de tio respondenterna en digital katalog framför en fysisk. Dessutom hade endast tre av tio varit i kontakt med en digital katalog tidigare jämfört med den fysiska upplagan som alla någon gång hade använt. Utifrån detta resultat ser det ut som att digitaliseringen av produktkataloger tycks ha minskat användandet och konsumenterna kommer inte längre i kontakt med produktkataloger i samma utsträckning när de presenteras på digitala plattformar. Dessutom visar resultatet att de allra flesta respondenter menar att värdet de får ut av de digitala produktkatalogerna är inspiration, oavsett om de under observationen valde en katalog mer baserad på presentation av sortiment än med ett inspirerande upplägg. Oavsett upplevelse och upplevt värde föredrar dock de flesta att söka upp produkter direkt i företags webbutiker i stället för att använda digitala produktkataloger.
The purpose of this study is to create an understanding of how consumers experience the use of digital product catalogs and what kind of value they give them. To investigate this, an observation was made in combination with an interview of ten respondents aged 21–72. The respondents had to find and use one of three pre-selected digital catalogs in the category of rare goods and then describe their user experience. The researchers worked on an interview guide in connection with the interviews, which took 15–20 minutes each. The results show that most respondents experience some type of difficulty in the use of the digital catalogs and when they were given the choice, only one out of ten preferred a digital catalog over a physical one. In addition, only three of the ten respondents had been in contact with a digital catalog before compared to the physical edition that everyone had used before. Based on this result, it appears that the digitization of product catalogs seems to have reduced its use and consumers no longer come into contact with product catalogs to the same extent when they are presented on digital platforms. The result also shows that most of the respondents believe that the value they get from digital product catalogs is inspiration, regardless of whether they chose a catalog during the observation more based on presentation of assortment than with an inspiring approach. It appeared however, that even with a good experience and the inspirational value most people prefer to search for products directly in companies' online stores instead of using digital product catalogs.

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Escobar, González Cristina. „Marketing Catalan wine from a value chain approach“. Doctoral thesis, Universitat Politècnica de Catalunya, 2017. http://hdl.handle.net/10803/457586.

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The overall objective of this thesis is to explore the attitudes towards Catalan wines in Catalonia from a value chain approach. The first part of the thesis focuses on consumers' wine preferences in Catalonia. To tackle this issue, DCE have been applied. The second part of the thesis aims to identify the attributes of a wine supply service that help to develop stable relationships among the actors along the value chain. This part of the research has embraced the main agents of the OOH-consumption, namely wine distributors and restaurateurs. For this analysis the MEC methodology has been implemented. Our findings have shown that consumers prefer a Catalan wine made from the Cabernet Sauvignon variety and previously tasted by the consumer. However, consumers' preferences are highly heterogeneous. Advertising increased consumer awareness for local wines, but creating taste opportunities could increase notoriety in a more profitable way. Methodologically, we have analysed the preference heterogeneity between forced and non-forced choices in a within-sample approach by means of a Dual Response Choice Experiment (DRCE) design. On the other hand, the economic crisis may have changed consumers' wine preferences: the price became the most important attribute while the Catalan origin was one of the few that remained significant. Methodologically, the GMNL model has appeared to be an appropriated model to provide more information about the source of consumers' heterogeneity. Our results from the MEC analysis have shown that a trustful relationship with the winery is the main central issue for wine distributors. The most important personal values for the wine distributors are not business driven. This is an important finding for small wineries that cannot compete in the market with low(er) prices. From the restaurateur's point of view, our results showed again that trust is a central issue of a business relationship.
L'objectiu general d'aquesta tesi és explorar les actituds vers els vins catalans a Catalunya amb un enfocament de cadena de valor. La primera part de la tesi es centra en les preferències del consumidor de vi, abordant aquesta qüestió a partir d'Experiments Discrets d'Elecció (EDE). La segona part de la tesi ha identificat quins atributs del servei d'aprovisionament de vi ajuden a desenvolupar relacions estables entre els principals actors de la cadena de valor de consum extradomèstic, distribuïdors de vi i restauradors. Metodològicament, aquest anàlisi s'ha implementat a partir de la cadena de Mitjans-Fi (CMF). Els resultats identifiquen que el consumidor escull un vi català, de la varietat Cabernet Sauvignon i ja tastat anteriorment. Tanmateix, les preferències del consumidor han estat molt heterogènies. La publicitat pot fer augmentar el coneixement dels vins locals. No obstant, generar oportunitats de tast podria augmentar la notorietat de manera més rendible. Metodològicament, s'ha analitzat l'heterogeneïtat de les preferències entre eleccions forçades i no forçades dins d'una única mostra mitjançant una variació dels EE de Doble Resposta (EEDR). D'altra banda, la crisi econòmica pot haver afectat les preferències dels consumidors: el preu ha passat a ser l'atribut més important mentre que l'origen català és un dels pocs que s'ha mantingut significatiu. Metodològicament, el model GMNL ha demostrat ser un model apropiat per proporcionar major informació sobre l'heterogeneïtat dels consumidors. Respecte a l'anàlisi CMF, pel distribuïdor de vi, s'ha posat de manifest que la confiança en el celler ocupa una posició central i que els seus principals valors personals no tenen una motivació econòmica. Aquesta conclusió és important pels cellers petits que no poden competir en el mercat amb preus (més) baixos. Segons el restaurador, la confiança ha ocupat de nou una posició important en les relacions de negocis.

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Viscarri, Colomer Jesús. „Iniciativas de marketing social en el pequeño comercio catalán y su impacto en la rentabilidad empresarial : sobre limitaciones, oportunidades y palancas clave del modelo de negocio del adoptante“. Doctoral thesis, Universitat Politècnica de Catalunya, 2015. http://hdl.handle.net/10803/336684.

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The motivation for this study is based on the inclusion of social marketing actions in the business model of small businesses. Whether these initiatives arise from social scrutiny or leaders¿ commitment, they provide a return by improving positioning, reinforcing customer service and, in short, boosting sales. Without doubt, both academic and business literature has recognized such policies and the returns provided for large companies. Swayed by this, some small retailers have willingly adopted similar policies, carrying out actions recognized by some stakeholders that have a positive influence on their buying decision. This study discusses the strategic and social model's key levers as encouragement for the rest of the companies in the non-adopting group which keep on operating at the mercy of consumer trends monopolized by category leaders.
La motivación del estudio se fundamenta en la incorporación de las acciones de marketing social -o responsabilidad social corporativa en el ámbito comercial y de marketing- en los modelos de negocio y en la comunicación del pequeño comercio por ser aquéllas beneficiosas para la comunidad y para la empresa. Se trata de un homenaje a un colectivo en ocasiones desamparado, a merced del entorno y a las tendencias de un consumo acaparado por los líderes de categorías. Un colectivo en el que la subsistencia familiar dificulta genuinamente una profesionalización por justificar. Para ello, partimos de la definición más amplia de la responsabilidad social corporativa y de planificación y gestión empresarial. Concretamos nuestra investigación en el apartado de la gestión de empresas de grandes y pequeños correspondiente al marketing estratégico, donde deberían residir los aspectos comerciales de la RSC, el marketing social. Analizamos el estado de situación del pequeño comercio catalán a través de las magnitudes económicas, empresariales y de responsabilidad social, incorporando la discusión sobre los factores y limitaciones que afectan a la adopción heterodoxa de iniciativas de marketing estratégico con causa social. El consenso literario sobre la bondad de incorporar y comunicar este tipo de acciones en los modelos de negocio contrasta con la irregular y apocada adopción en los pequeños. Sean aquéllas fruto del escrutinio social o por iniciativa de las personas de vértice, existe retorno a través de la notoriedad, se afianza el posicionamiento, repercute en el servicio al cliente y, en definitiva, se incrementan las ventas. Y cada vez más los consumidores discriminan positiva o negativamente su consumo de las marcas según la aptitud de su marketing social. La sociedad lo reclama y la extensa literatura ratifica su impacto comercial positivo, siempre que se comunique. Sin embargo, por ausencia de recursos económicos, por desconocimiento o por falta de compromiso, su adopción en el pequeño comercio es abrumadoramente tímida. Centramos nuestra atención en un segmento de la pequeña y mediana empresa, el pequeño comercio, la tienda o grupo de tiendas de barrio que en suma no sobrepasen los 49 trabajadores, con aspectos de gestión comunes a los medianos pero con una idiosincrasia única ligada a la personalidad del propietario. Apuntamos al comercio de barrio -acotándolo geográficamente en Cataluña- en base al propósito de exhortar al pequeño a la inclusión de políticas sociales en sus modelos de negocio que han sido incontestables para los grandes tanto en la literatura académica como empresarial. Para ello, escogemos una muestra de juicio de 150 comercios catalanes en distintas categorías del comercio cotidiano y con página web. Exploramos cualquier indicio de acción sobre marketing social que realice. Los comercios que cuentan con página web comunican su misión, sus acciones sociales, su identidad, su oferta. Los que no cuentan con página web refuerzan la tesis y corroboran la literatura existente. La ausencia de comunicación se aproxima a la ausencia de adopción, por cuanto es la sociedad quien debe percibir los beneficios sin perjuicio de determinados impactos blandos en la implementación de acciones sociales. Posteriormente, realizamos entrevistas personales a aquellos comercios más intensivos en responsabilidad social. Sobre los resultados, discutimos las palancas clave del modelo de negocio estratégico-social del segmento que dispone de RSC voluntariosa aunque poco estandarizada, como apostolado para el colectivo -mayoritario- de pequeños comercios no adoptantes

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Granlund, Kajsa, und Ylva Julihn. „Katalog vs Nätbutik : en studie om produktpresentation av modevaror inom distanshandeln“. Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19616.

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The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids. It might be that the catalogue has potentials that the Internet lacks. Hence, this study aims to identify and describe differences between mail-order catalogues and web shops in the presentation of fashion products. The theoretical frame of reference for this study consists of literature on marketing, brands, and fashion marketing by catalogue and Internet. This is primary an empirical study and the literature's function is that of inspiration and support for us in our analysis and our conclusions. The empirical material consists of a survey on the mail-order company Ellos’s spring and summer catalogue of 2009, and their web shop for the same time period. First we constructed a set of mutually exclusive criteria to apply in our analysis (e.g., colour, perspective and information). A number of standard garments were then chosen, and for each of these garments, we applied our model and performed a comparative analysis. To give the reader a better understanding of the survey's result, we included images to show specific phenomena along with our findings. The main differences between catalogues and web shops could be summarized as follows: Web shops provides immediate information about stock status and campaign prices, this cannot be done in the catalogue. The catalogues on their hand provides the customer with a lot of ideas on how to wear, and how to combine the different garments. This could easily be achieved in the web shop too, and we find it a bit surprising that it is not.
Program: Textilekonomutbildningen

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Gaal, Brigitte D. „Apparel descriptions in catalogs and perceived risk associated with catalog purchases“. Thesis, 1996. http://hdl.handle.net/1957/12009.

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Chen, Cheng-Yu, und 陳祐誠. „Clustering of Mixed Data with Application to Catalog Marketing“. Thesis, 2005. http://ndltd.ncl.edu.tw/handle/56043534448094622857.

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碩士
國立雲林科技大學
資訊管理系碩士班
93
The goal of clustering is to identify distinct groups in a dataset. Many clustering algorithms have been published so far, but often limited to numeric or categorical data. However, lots of real world data are mixed, numeric and categorical. Relatively few works have been done on clustering mixed data. In this paper, we propose a clustering algorithm CAVE which is based on variance and entropy and is capable of clustering mixed data. For the numeric part of the data, we use the variance to measure their similarity. To measure the similarity between categorical values of the data, we integrate entropy measure with distance hierarchy which is better than the traditional mechanisms, simple matching or binary transformation. We also propose a new validity index which combines the category utility function with variance for evaluating the clustering result of mixed data. The effectiveness of CAVE is demonstrated by series of experiments on synthetic and real data sets with comparison to that of several traditional clustering algorithms. An application to customer segmentation and catalog marketing is also presented. The experimental results show our algorithm CAVE not only can handle mixed data but also help promote 25% times the profit of random selection.

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Chen, Yin-Ju, und 陳盈如. „The Study of Electronic Catalog Marketing Implements in the Retailing Commerce“. Thesis, 2003. http://ndltd.ncl.edu.tw/handle/53481337002310550800.

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碩士
國防管理學院
資源管理研究所
91
With the changing of market, public marketing is no longer satisfied by customers with traditional ways. Personalized marketing is a new trend due to the change and need of market. Catalog thereby is a change from traditional form to electronic catalog in order to implement marketing not only to products but also to customers. The objective of this paper is describing as the following: (1) In terms of implementing data mining, we seek specific data pattern of customer data, product data, and transaction data. By doing so, we can propose the way of cross selling. (2) We investigate the target customers who should marketing. (3) Active marketing, by e-mail, electronic catalog is the marketing method designed to distribute to customers. (4) Integration of paper catalog and electronic catalog implements on our case firm in order to achieve the goal of one product with multi-channel.

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Lo, Chi-Fu, und 駱祺夫. „A Study on the Effects of SMS Messaging as a Tool for Catalog Marketing“. Thesis, 2015. http://ndltd.ncl.edu.tw/handle/pr4muy.

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碩士
國立臺灣師範大學
全球經營與策略研究所
103
In recent years, due to rapid development and advancement of science and technology, 3C products popularization, retail sales channel diversification, marketing changed from the traditional store where sales were executed by sales staff and have expanded into mail order catalog, TV, and online shopping. Today TV shopping and Internet Shopping are both favorite shopping methods as they provide consumers no restrictions on time and location and have gradually become the mainstream of consumer shopping channel. For a long time, Catalog marketing has been developed and long became a fashionable and popular marketing approach. Catalog market has its special place in the retail channel and has irreplaceable status and is recognized as one of the most important channels in marketing. In this study, the SMS (Newsletter) Marketing were used and researched as the tool of secondary marketing for Catalog marketing. By transmitting promotional messages to consumers, we were able to stimulate consumers to buy merchandise in the catalog. Likewise consumers were also stimulated with the transmission of SMS to remind them of expiration dates of coupons and reminders to use the discount coupon before the expiration date. SMS messages were also sent to inform consumers when they almost achieved the conditions to receive their free promotional prize.The members of the specified company, that received the consumer promotional catalog, were the major focus of this research. The replies of the members were used to explore “the type of SMS to be sent”, “the price discount policy”, “time pressure”, “to whom SMS would be sent to”, “whether there were special discounts for specified merchandise”, and “whether there were any notice prior to coupon expiration dates”. The above factors significantly affected the rate of consumer response rate and were used to explore the SMS marketing communication effectiveness and to enhance the consumer’s response rate. In this study, a total of 26 hypotheses have been researched through empirical analysis. The result of research is that 10 rejected hypothesis while 16 could not reject the hypothesis. The empirical results have been discussed and the practical recommendations on the findings of this study have been provided to the entrusted enterprise. The results of this study demonstrate the necessity to send the reminding type of SMS newsletters to the consumers. As the consumers will be affected by the pressure of time, the SMS newsletters which emphasize the time limit and other related narratives will receive better response rate. The results were researched and discussed. Recommendations were sent to the entrusted company to facilitate the company to utilize SMS (Newsletter) marketing to reach the most appropriate market and customers most likely to purchase their products.

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Yu, Ya-ting, und 游雅婷. „The Study on Success Factors of Catalog Marketing Based on the Case of Mechanical Components Company“. Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f8nmqw.

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碩士
國立臺灣科技大學
企業管理系
102
In this case, Company M, headquartered in Japan, is a mechanical component supplier, who utilizes its Catalog marketing system to establish a unique business model, which offers enterprise customers a highly-efficient mechanical component acquisition channel with service of short delivery time and no requirement for MOQ (minimum order quantity). From a trader to customers’ procurement agent, Company M consolidates numbers of small-scale manufacturers to develop products based on customers’ demands and supply them with full range of mechanical components through its Catalog sales system. From any point of view, Company M can be considered the paradigm of mechanical component sales and marketing. Catalog marketing is one type of direct marketing and usually taken as the marketing model for consumers’ products. Communicating by means of Catalogs, buyers and sellers do not need reps or resellers as the mid-men. M公司 creates 130 billion Yen sales revenue through Catalog sales. In the era of customization, this Catalog means not only a physical Catalog, but also market campaign and strategy planning centered with it. In this case, we investigate the key success factors of Catalog marketing and the thoughts behind its alignment with e-commerce, to offer industrial market a different aspect of marketing.

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Chen, Ying-jen, und 陳瑩真. „A Study on the Factors Influencing Catalog Shopping as a form of Direct Marketing within Kaohsiung City, Taiwan“. Thesis, 2004. http://ndltd.ncl.edu.tw/handle/68036206556155113665.

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碩士
國立高雄第一科技大學
行銷與流通管理所
92
Due to recent development of Taiwan’s economy with increasing dual-earner families and development of distribution system, many companies have introduced catalog-shopping in an attempt to make it into another marketing channel. Catalog shopping has been used for many years in US and Japan and have successfully became one of the shopping channels for consumers. Similarly, catalog shopping has been introduced into Taiwan fifty years ago, but it has not been well accepted in the marketplace. The background of Taiwan is different from American and Japan, thus, it is important to understand what kinds of factors will affect consumers in using catalog. The purpose of this study is to understand the factors, affecting consumers selecting catalog shopping and the difference between users and non-users, in an attempt to find the variable that can segment consumers effectively. This study is based on the model of buyer behavior with focus on consumer characteristics, information sources and shopping motivations in using convenient store catalogs. A questionnaire survey was conducted in this study. The respondents of this study are the consumers who are Kaohsiung resident, and also a convenient sample method was used. The total amount sample is 750, 330 are valid. Chi-Square Test, Factor Analysis, Cluster Analysis, Discriminant Analysis and Logistic Regression were used to analysis and examine each hypothesis. The results of this study indicated that the demographic variables such as age, education, marital states, occupation and income are significant in using catalog except gender. Consumers with different life style have different behaviors of using catalog. When consumers have higher perceived risk of using catalog, they will not use catalog as often. Conveniense and recreation are main motivations that affect consumers’ catalog usage, but product characteristic is insignificant. Commercial source is the major information sources for consumer, but public, personal and experiential sources are not significant.

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Bücher zum Thema "Catalog marketing"

Muldoon, Katie. How to profit through catalog marketing. 3. Aufl. Lincolnwood, Ill: NTC Business Books, 1996.

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Muldoon, Katie. Catalog marketing: The complete guide to profitability in the catalog business. 2. Aufl. New York, NY: American Management Association, 1988.

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Fenvessy, Stanley J. Fenvessy on fulfillment: The catalog executive's guide. Stamvord, CT: Catalog Age Publishing Corp., 1988.

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Allen, Cliff. Web catalog cookbook. New York: Wiley Computing Pub., 1997.

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Marsalisi, Maryann. Catalog start-up resource guide. 2. Aufl. [New York, N.Y.]: Direct Marketing Association, 1991.

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Bond, William J. Home-based catalog marketing: A success guide for entrepreneurs. New York: McGraw-Hill, 1994.

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Robert, Valentine, Hrsg. Catalog design: The art of creating desire. Gloucester, Mass: Rockport Publishers, 2001.

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Patrick, Gannon, Hrsg. Building database-driven web catalogs. New York: McGraw-Hill, 1998.

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Maxwell, Sroge. How to create successful catalogs. 2. Aufl. Lincolnwood, Ill: NTC Business Books, 1995.

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Maxwell, Sroge. How to create successful catalogs. Lincolnwood, Ill: NTC Business Books, 1985.

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Buchteile zum Thema "Catalog marketing"

Riecken, Glen, Ugur Yavas und A. Coskun Samli. „Catalog Shopping: Problems and Prospects in Small Communities“. In Marketing Horizons: A 1980's Perspective, 204–8. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_46.

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Jones, Joseph M. „Preliminary Findings from a Study on the Catalog Shopping Medium“. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 307. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_128.

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Gonzalez, Christine. „A Study of the Impact of Shopping Orientation on the Perception-Value-Satisfaction Links During an Electronic Catalog Visit“. In Creating and Delivering Value in Marketing, 82. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_23.

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Jones, Joseph. „Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition: An Abstract“. In Marketing Opportunities and Challenges in a Changing Global Marketplace, 551–52. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_229.

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Van Auken, Stuart. „The Retail Service Innovator: A Canonical-Based Segmentation of the Early Adopter Catalog-Grocery User“. In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference, 126–29. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_28.

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Gonzalez, Christine. „Satisfaction Following an Electronic Catalogue Visit: The Impact of Perceived Legibility and Perceived Stimulation“. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 172. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11882-6_59.

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Jones, Joseph M. „The Role Of Need For Cognition On Responses To Catalogs“. In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 680. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_218.

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Freidenfelds, Lara. „Buying for the Baby“. In The Myth of the Perfect Pregnancy, 115–36. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190869816.003.0006.

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During the nineteenth century Americans increasingly bought rather than made their material possessions, and in the early twentieth century a robust market for baby and children’s goods emerged, via department stores and mail order catalogs such as the Sears catalog. In the mid-twentieth century marketers grew increasingly sophisticated and increasingly regarded expectant parents as a lucrative market, heeding the advice of market researchers such as Ernest Dichter. By the early twenty-first-century marketers could purchase first-trimester marketing lists reaped from online due date predictors, and a great deal of advertising was aimed at pregnant women at an early stage of pregnancy, when miscarriage is likely.

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Santos, José Duarte, und Fernando Luís Almeida. „Marketing and Technologies Platforms in Smart F-Store“. In Advances in Human Resources Management and Organizational Development, 139–59. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5993-1.ch007.

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Social networks, originally built as channels for personal interaction, are being used in the commercial market as a support for product sales. The use of applications integrated in social networks appears as an opportunity to explore by companies. Facestore emerged in 2013 as the first e-commerce solution integrated in social networks, allowing the creation of online stores within Facebook, without the customer having to leave the social network interface. Operations like looking into the catalog, choosing the product, and paying the transaction is carried out without the customer need to open a new website. The use of Facestore offers direct and indirect benefits on the different areas of an organization. At the direct level, there are changes in processes in terms of customer service and marketing and sales. However, its use also potentiates indirect benefits in other organizational areas, such as operations, finance, administration and information technologies support, human resources, and research and development.

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Semerádová, Tereza, und Petr Weinlich. „Reaching Your Customers Using Facebook and Google Dynamic Ads“. In Impacts of Online Advertising on Business Performance, 177–99. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1618-8.ch007.

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Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. Dynamic advertising reduces the time and effort put into the creation of online advertisements and provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. This chapter tests the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compares their performance against the manually optimized ad sets.

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Konferenzberichte zum Thema "Catalog marketing"

Pitarque, Albert, und Montserrat Guillen. „An algorithm to fit conditional tail expectation regression models for vehicle excess speed in driving data“. In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11512.

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Marketers are faced with the daunting challenge of identifying insights anddelivering the right combination of online and offline tactics to engageconsumers at various stages along the consumer journey. In this paper, weinvestigate the effects of retargeting in a multichannel environment. Using athree-stage modeling approach, we find retargeting is an effective advertisingactivity to influence purchase incidence, but only when combined with otherspecific marketing activities. While catalogs and emails have positivesynergies with retargeting, website visits and retargeting have a negativesynergy on a consumer’s decision to make a purchase. One possibleexplanation to the negative synergistic effect is that consumers may findretargeting obtrusive when browsing online, whereas it may serve as awelcome reminder when, combined with emails or catalogs. Rather thannudging consumers along the consumer journey some combinations ofadvertising activities may actually deter customers from engaging with a firm.

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