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1

Khalsa, Mahan. Let's get real or let's not play: Transforming the buyer/seller relationship. New York: Portfolio, 2008.

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2

Kotsalo-Mustonen, Anna. Diagnosis of business success: Perceptual assessment of success in industrial buyer-seller business relationship. Helsinki: Helsinki School of Economics and Business Administration, 1996.

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3

Borges, Bernie. Marketing 2.0: Bridging the gap between seller and buyer through social media marketing. Tucson, AZ: Wheatmark, 2009.

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4

Forsström, Birgitta. Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies: An empirical case study. Åbo: Åbo Akademi University Press, 2005.

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5

Harwood, Tracy G. Negotiations in buyer-seller relationships. Leicester: De Montfort University, 2003.

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6

Roemer, Ellen. Flexibility in Buyer-Seller Relationships. Wiesbaden: Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81833-1.

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7

Blois, K. J. Buyer-seller relationships in industrial marketing. Oxford: Templeton College, 1988.

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8

Lu, Hualiang. The role of guanxi in buyer-seller relationships in China. The Netherlands: Wageningen Academic Publishers, 2007. http://dx.doi.org/10.3920/978-90-8686-602-1.

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9

Biong, Harald. The strategic role of the salesperson in established buyer-seller relationships. Cambridge, Mass: Marketing Science Institute, 1996.

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10

Biong, Harald. The strategic role of the salesperson in established buyer-seller relationships. Cambridge, Mass: Marketing Science Institute, 1996.

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11

McGloin, Helen T. Industrial buyer-seller relationships: A perspective from both sides of the dyad, in a clothing industry context. [s.l: The Author], 1997.

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12

Pesse, M. L. Buyer-seller relationships in international high-tech settings: A case study of asynchronous transfer mode in the telecommunication sector. Manchester: UMIST, 1997.

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13

Camburn, Artegal R. The effect of situational information on the goal, resistance point, and initial demand chosen by buyers in a simulated buyer-seller bargaining relationship. 1988.

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14

Flexibility in Buyer-Seller Relationships. DUV, 2004.

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15

Communication of Information Technology Project Sponsors and Managers in Buyer-Seller Relationships. Dissertation.com, 2003.

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16

Roemer, Ellen. Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension Based on Real Options Analysis. Deutscher Universitäts Verlag, 2012.

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17

Aspers, Patrik, und Asaf Darr. Organizing Marketplaces. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198815761.003.0014.

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What if potential buyers don’t know about our market and its specific elements? This chapter deals with one way of tackling that problem: the organization of trade fairs. Although the central attempted activity in the marketplace is the transaction, trade fairs are mainly about presenting products to potential buyers. Based on the study of a trade fair for computer software in the USA, we discuss the reasons for organizing a trade fair, illustrate the process of trade fair organization, and describe the effects of the trade fair on the emergent market. The trade fair organization has led to several effects on the market other than increasing buyer awareness: cooperation among competitors, product innovation in buyer–seller relationships, and industrial espionage.
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18

Hoff, Timothy J. Retail Thinking Comes to Health Care. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0003.

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Retail thinking and tactics are beginning to find their way into health care delivery, further impacting the ability to have strong, dyadic doctor-patient relationships. External forces described in Chapter 2 and poor patient experiences provide fertile soil for their growth. The retail rhetoric consists of heavy emphasis on “value,” “transparency,” “branding,” and “consumer activation.” The implementation of retail tactics into health care shifts the emphasis from relational to transactional forms of exchange, the latter emphasizing short-duration exchanges between buyer and seller, standardized obligations, and economic satisfaction. Retail approaches give large health care organizations greater power given their scale and resources to engage in key retail tactics such as data analytics, market segmentation, marketing, and price competition. There are tangible reasons for bringing some aspects of retail thinking into health care. Their application, however, brings risks for patients and their care, and threatens to undermine doctor-patient relationships further.
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19

The Role of Guanxi in Buyer-Seller Relationships in China: A Survey of Vegetable Supply Chains in Jiangsu Province (International Chains and Network Series). Wageningen Pers, 2007.

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20

Baskind, Eric. Commercial Law Concentrate. Oxford University Press, 2019. http://dx.doi.org/10.1093/he/9780198840619.001.0001.

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Each Concentrate revision guide is packed with essential information, key cases, revision tips, exam Q&As, and more. Concentrates show you what to expect in a law exam, what examiners are looking for, and how to achieve extra marks. Commercial Law Concentrate is supported by extensive online resources to take your learning further. It has been written by experts and covers all the key topics so you can approach your exams with confidence. The clear, succinct coverage enables you to quickly grasp the fundamental principles of this area of law and helps you to succeed in exams. This guide has been rigorously reviewed, and is endorsed by students and lecturers for level of coverage, accuracy, and exam advice. It is clear, concise, and easy to use, helping you get the most out of your revision. After an introduction to contracts for the sale of goods, the book covers: statutory implied terms; passing of property and risk; retention of title clauses; exemption and limitation clauses; non-existent and perishing of goods; transfer of ownership by a non-owner; delivery, acceptance, and payment; remedies of the unpaid seller; remedies of the buyer; consumer credit; the creation of agency and the agent’s authority; and the relationships created by agency—the rights and liabilities of the parties.
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21

Baskind, Eric. Commercial Law Concentrate. 6. Aufl. Oxford University Press, 2022. http://dx.doi.org/10.1093/he/9780192897206.001.0001.

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Each Concentrate revision guide is packed with essential information, key cases, revision tips, exam Q&As, and more. Concentrates show you what to expect in a law exam, what examiners are looking for, and how to achieve extra marks. Commercial Law Concentrate is supported by extensive online resources to take your learning further. It has been written by experts and covers all the key topics so you can approach your exams with confidence. The clear, succinct coverage enables you to quickly grasp the fundamental principles of this area of law and helps you to succeed in exams. This guide has been rigorously reviewed and is endorsed by students and lecturers for level of coverage, accuracy, and exam advice. It is clear, concise, and easy to use, helping you to get the most out of your revision. After an introduction to contracts of the sale of goods, the book covers: statutory implied terms; passing of property and risk; retention of title clauses; exclusion and limitation clauses; non-existence and perishing of goods; transfer of ownership by a non-owner; delivery, acceptance, and payment; remedies of the unpaid seller; remedies of the buyer; consumer credit; the creation of agency and the agent’s authority; and the relationships created by agency—the rights and liabilities of the parties.
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22

Baskind, Eric. Commercial Law Concentrate. Oxford University Press, 2017. http://dx.doi.org/10.1093/he/9780198803843.001.0001.

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Each Concentrate revision guide is packed with essential information, key cases, revision tips, exam Q&As, and more. Concentrates show you what to expect in a law exam, what examiners are looking for, and how to achieve extra marks. Commercial Law Concentrate is supported by extensive online resources to take your learning further. It has been written by experts and covers all the key topics so you can approach your exams with confidence. The clear, succinct coverage enables you to quickly grasp the fundamental principles of this area of law and helps you to succeed in exams. This guide has been rigorously reviewed, and is endorsed by students and lecturers for level of coverage, accuracy, and exam advice. It is clear, concise, and easy to use, helping you get the most out of your revision. After an introduction to contracts of the sale of goods, the book covers: statutory implied terms; passing of property and risk; retention of title clauses; exemption and limitation clauses; non-existent and perishing of goods; transfer of ownership by a non-owner; delivery, acceptance, and payment; remedies of the unpaid seller; remedies of the buyer; consumer credit; the creation of agency and the agent’s authority; and the relationships created by agency—the rights and liabilities of the parties.
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