Zeitschriftenartikel zum Thema „Brand name products“
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Radder, Laetitia, und Wei Huang. „High‐involvement and low‐involvement products“. Journal of Fashion Marketing and Management: An International Journal 12, Nr. 2 (09.05.2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.
Heiman, Amir, und Eliezer E. Goldschmidt. „Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges“. HortTechnology 14, Nr. 1 (Januar 2004): 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.
Stoughton, Richard B. „The Same Glucocorticoid in Brand-Name Products“. Archives of Dermatology 125, Nr. 11 (01.11.1989): 1509. http://dx.doi.org/10.1001/archderm.1989.01670230051007.
Liloca, Mendeca, und Simone Stewart. „Service Products and Brand Determination Strategy“. Journal Dimensie Management and Public Sector 1, Nr. 1 (19.11.2020): 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.
Okafor, Aloy, und Olusoji George. „Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry“. International Journal of Marketing Studies 8, Nr. 2 (28.03.2016): 84. http://dx.doi.org/10.5539/ijms.v8n2p84.
Feng, Wenting, Tao Wang und Guo Rui. „Influence of number magnitude in luxury brand names on consumer preference“. Social Behavior and Personality: an international journal 47, Nr. 5 (07.05.2019): 1–9. http://dx.doi.org/10.2224/sbp.7486.
Kurniawati, Emaya, Sri Yuni Widowati und Aprih Santoso. „SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG“. Jurnal Pengabdian Kepada Masyarakat 8, Nr. 1 (10.07.2021): 8–12. http://dx.doi.org/10.33795/jabdimas.v8i1.110.
Lee, Sangwon. „When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin“. International Journal of Emerging Markets 15, Nr. 2 (06.08.2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.
Chulakova, Ziyada, und Evgeniya Zhuravleva. „PRINCIPLES AND METHODS OF BRAND NAME FORMATION (ON THE EXAMPLE OF THE NAMES OF KAZAKH BRANDS OF ALCOHOLIC BEVERAGES)“. Bulletin of the Eurasian Humanities Institute, Philology Series, Nr. 4 (15.12.2022): 81–89. http://dx.doi.org/10.55808/1999-4214.2022-4.08.
Vos, Maren, und Jos Bartels. „Putting Words into Action: Marketing Organic Products with Existing Brand Associations“. International Journal of Marketing Studies 10, Nr. 2 (09.05.2018): 1. http://dx.doi.org/10.5539/ijms.v10n2p1.
Fiscella, Richard G., Bruce I. Gaynes und Mike Jensen. „Equivalence of generic and brand-name ophthalmic products“. American Journal of Health-System Pharmacy 58, Nr. 7 (01.04.2001): 616–17. http://dx.doi.org/10.1093/ajhp/58.7.616.
Traynor, Kate. „Labeling may differ between generic, brand-name products“. American Journal of Health-System Pharmacy 59, Nr. 10 (15.05.2002): 912. http://dx.doi.org/10.1093/ajhp/59.10.912.
Leclerc, France, Bernd H. Schmitt und Laurette Dubé. „Foreign Branding and Its Effects on Product Perceptions and Attitudes“. Journal of Marketing Research 31, Nr. 2 (Mai 1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.
Wu, Fang, Qi Sun, Rajdeep Grewal und Shanjun Li. „Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market“. Journal of Marketing Research 56, Nr. 1 (21.12.2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.
Mohamed Shoffian, Noor Syafika Binti, Nur Syafinaz Binti Mohamed Salim, Nurul Izzati Binti Razali, Putera Zariq Iskandar Bin Muhamadi Saifu, Siti Aishah Binti Abu Bakar, Siti Nur Afiera Binti Rossedi, Wahyu Irmayani Binti Suwirman, Vimala Davy G. Ramiah, Sio Ching Hee und Isai Amutan Krishnan. „Influence of Branding Loyalty on Consumer Sportswear: A Case Study on Adidas“. Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, Nr. 11 (10.11.2021): 454–63. http://dx.doi.org/10.47405/mjssh.v6i11.1151.
Ojeda Mantilla, Héctor, Iván Montoya Restrepo und Luz Alexandra Montoya Restrepo. „Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá“. Revista Facultad Nacional de Agronomía Medellín 68, Nr. 2 (01.07.2015): 7743–53. http://dx.doi.org/10.15446/rfnam.v68n2.50995.
John, Deborah Roedder, Barbara Loken und Christopher Joiner. „The Negative Impact of Extensions: Can Flagship Products be Diluted?“ Journal of Marketing 62, Nr. 1 (Januar 1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.
Ulgado, Francis M., und Moonkyu Lee. „Consumer Evaluations of Bi-National Products in the Global Market“. Journal of International Marketing 1, Nr. 3 (September 1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
Gupta, Arjun, Emmanuel S. Antonarakis, Anne Hudson Blaes, Christopher M. Booth und Stacie B. Dusetzina. „Medicare coverage and cost-sharing for abiraterone following generic entry.“ Journal of Clinical Oncology 40, Nr. 28_suppl (01.10.2022): 13. http://dx.doi.org/10.1200/jco.2022.40.28_suppl.013.
Gao, Weihe, Li Ji, Yong Liu und Qi Sun. „Branding Cultural Products in International Markets: A Study of Hollywood Movies in China“. Journal of Marketing 84, Nr. 3 (27.03.2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.
Smith, Karen. „By any other name“. Languages in Contrast 6, Nr. 1 (23.06.2006): 47–70. http://dx.doi.org/10.1075/lic.6.1.03smi.
Thomas, Anika, Anke Hammer, Gabriele Beibst und Thomas F. Münte. „An ERP-study of brand and no-name products“. BMC Neuroscience 14, Nr. 1 (2013): 149. http://dx.doi.org/10.1186/1471-2202-14-149.
Hsieh, Pei-Hsuan, und Fang-Ning Chang. „Online Consumers’ Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less“. Information 12, Nr. 2 (26.01.2021): 56. http://dx.doi.org/10.3390/info12020056.
Sloan, David R., Damon Aiken und Alan C. Mikkelson. „Places in names: an investigation of regional geographic brand congruency“. Journal of Product & Brand Management 27, Nr. 7 (19.11.2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.
VENKATESAN, L. „Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour“. Restaurant Business 118, Nr. 11 (28.11.2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.
Bonham, Pamela, Dana Greenlee, Cherly Sue Herbert, Lidi Hruidi, Cheryl Kirby, Angela Perkins, Neil J. Salkind und Roberta Wilfong. „Knowledge of Brand and Preference“. Psychological Reports 76, Nr. 3_suppl (Juni 1995): 1297–98. http://dx.doi.org/10.2466/pr0.1995.76.3c.1297.
Kevin, Kevin, und Sinta Paramita. „Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz“. Prologia 4, Nr. 1 (26.02.2020): 147. http://dx.doi.org/10.24912/pr.v4i1.6456.
Rajayana, Ades, Sri Yuni Widowati, Emaya Kurniawati und Aprih Santoso. „SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s)“. LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 3, Nr. 1 (28.06.2019): 31. http://dx.doi.org/10.25077/logista.3.1.31-36.2019.
Arafat, Mosab, Zahaa Ahmed und Osama Arafat. „COMPARISON BETWEEN GENERIC DRUGS AND BRAND NAME DRUGS FROM BIOEQUIVALENCE AND THERMOEQUIVALENCE PROSPECTIVE“. International Journal of Pharmacy and Pharmaceutical Sciences 9, Nr. 6 (01.06.2017): 1. http://dx.doi.org/10.22159/ijpps.2017v9i6.18735.
Akkucuk, Ulas, und Javed Esmaeili. „The Impact of Brands on Consumer Buying Behavior“. International Journal of Research in Business and Social Science (2147-4478) 5, Nr. 4 (20.07.2016): 1–16. http://dx.doi.org/10.20525/ijrbs.v5i4.551.
Morais, Dominic G. „Branding Iron: Eugen Sandow’s “Modern” Marketing Strategies, 1887-1925“. Journal of Sport History 40, Nr. 2 (01.07.2013): 193–214. http://dx.doi.org/10.5406/jsporthistory.40.2.193.
Washburn, Judith H., Brian D. Till und Randi Priluck. „Co‐branding: brand equity and trial effects“. Journal of Consumer Marketing 17, Nr. 7 (01.12.2000): 591–604. http://dx.doi.org/10.1108/07363760010357796.
Gerlach, Greta, Markus Braun, Janis Dröge und David A. Groneberg. „Do Budget Cigarettes Emit More Particles? An Aerosol Spectrometric Comparison of Particulate Matter Concentrations between Private-Label Cigarettes and More Expensive Brand-Name Cigarettes“. International Journal of Environmental Research and Public Health 19, Nr. 10 (13.05.2022): 5920. http://dx.doi.org/10.3390/ijerph19105920.
Frianto, Agus, Monika Tiarawati, Nadia Asandimitra, Yessy Artanti und Widyastuti Widyastuti. „PELATIHAN DESAIN MEREK SEBAGAI SARANA MEMPERKUAT IDENTITAS PRODUK“. Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat 3, Nr. 3 (07.12.2019): 321–26. http://dx.doi.org/10.12928/jp.v3i3.1228.
SAITO, KEN-ICHI, YUTAKA INOUE, YOJI IKEGAMI, IZUMI NANBO, MARI ONOZUKA, KAZUMI SANO, HISAHIRO YOSHIDA et al. „Investigation of Bioequivalence Between Brand-name and Generic Irinotecan Products“. Anticancer Research 36, Nr. 11 (01.11.2016): 5957–64. http://dx.doi.org/10.21873/anticanres.11183.
Kleinstiver, P., und JF Baladi. „PHP15: IMPACT OF FIRST GENERIC ENTRANTS ON BRAND NAME PRODUCTS“. Value in Health 4, Nr. 6 (September 2001): 477–78. http://dx.doi.org/10.1016/s1098-3015(11)71676-x.
Motola, D., und F. De Ponti. „Generic versus brand-name medicinal products: Are they really interchangeable?“ Digestive and Liver Disease 38, Nr. 8 (August 2006): 560–62. http://dx.doi.org/10.1016/j.dld.2006.03.017.
Koschmann, Anthony, und Jagdish Sheth. „Brand line extensions: creating new loyalties or internal variety-seeking?“ Journal of Product & Brand Management 27, Nr. 4 (16.07.2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Yıldız, Yavuz, und Alper Kinden. „INVESTIGATION OF CONSUMER ATTITUDES FROM THE PERSPECTIVE OF CONSUMER BASED BRAND EQUITY ON TRACKSUIT BRANDS“. Baltic Journal of Sport and Health Sciences 2, Nr. 105 (2017): 65–70. http://dx.doi.org/10.33607/bjshs.v2i105.27.
Dana Kristiana, Fitri, Maulidian Maulidian und Arman Arman. „PERENCANAAN NAMA MEREK (BRAND NAME) MANISAN MANGGA INDRAMAYU KERING BERBASIS NILAI PELANGGAN (STUDI KASUS : PRODUK INOVASI BALAI BESAR PASCAPANEN, BOGOR, JAWA BARAT)“. Jurnal Bioindustri 3, Nr. 2 (30.05.2021): 613–27. http://dx.doi.org/10.31326/jbio.v3i2.822.
Merchant, Lubna, Randall Lutter und Sherry Chang. „Identical or similar brand names used in different countries for medications with different active ingredients: a descriptive analysis“. BMJ Quality & Safety 29, Nr. 12 (27.04.2020): 988–91. http://dx.doi.org/10.1136/bmjqs-2019-010316.
Koo, Jakeun. „Antecedents of the attitude toward the athlete celebrities' human brand extensions“. International Journal of Sports Marketing and Sponsorship 23, Nr. 2 (10.11.2021): 241–58. http://dx.doi.org/10.1108/ijsms-12-2020-0241.
Rao, Akshay R., und Kent B. Monroe. „The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review“. Journal of Marketing Research 26, Nr. 3 (August 1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.
Santoso, Budi, Inge Widya Pangestika Pratomo, Nida Nur Hidayah, Sabri Banna und Rindia Fanny Kusumaningtyas. „Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village“. Indonesian Journal of Advocacy and Legal Services 1, Nr. 1 (10.09.2019): 79–96. http://dx.doi.org/10.15294/ijals.v1i1.33735.
Hennessey, James V. „Generic vs Name Brand L-Thyroxine Products: Interchangeable or Still Not?“ Journal of Clinical Endocrinology & Metabolism 98, Nr. 2 (Februar 2013): 511–14. http://dx.doi.org/10.1210/jc.2012-4310.
Skořepa, Ladislav, und Jiří Dušek. „Brand name on the buyers' market of meat and meat products“. Acta Universitatis Bohemiae Meridionalis 10, Nr. 1 (18.09.2012): 43–47. http://dx.doi.org/10.32725/acta.2007.008.
Mamuti, Agim. „The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina“. European Journal of Economics and Business Studies 2, Nr. 1 (30.08.2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.
Zeghache, Nora. „The impact of packaging colour on children’s brand name memorization (7-12 years old)“. International Journal of Retail & Distribution Management 42, Nr. 11/12 (01.12.2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.
Renschler, Janelle, Amanda Albers, Hanna Sinclair-Mackling und Lawrence Joseph Wheat. „Comparison of Compounded, Generic, and Innovator-Formulated Itraconazole in Dogs and Cats“. Journal of the American Animal Hospital Association 54, Nr. 4 (01.07.2018): 195–200. http://dx.doi.org/10.5326/jaaha-ms-6591.
Mattiazzi, Patricia, Denise Bohrer, Carine Viana und Emilene Becker. „Assessment of Purity Parameters of Generic and Brand Name Losartan Potassium“. Current Pharmaceutical Analysis 17, Nr. 1 (23.11.2020): 129–39. http://dx.doi.org/10.2174/1573412915666190911091218.