Bücher zum Thema „Brand name products“
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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.
Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.
Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Davis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.
Olins, Wally. On brand. London: Thames & Hudson, 2004.
1962-, Schroeder Jonathan E., Salzer-Mörling Miriam und Askegaard Søren, Hrsg. Brand culture. London: Routledge, 2006.
Paul, Stobart, Hrsg. Brand power. Basingstoke: Macmillan, 1994.
Taylor, David. The brand gym: A practical workout for boosting brand and business. 2. Aufl. Hoboken: Wiley, 2010.
Taylor, David. The brand gym: A practical workout for boosting brand and business. 2. Aufl. Hoboken: Wiley, 2010.
Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4. Aufl. Boston: Pearson, 2013.
Chernatony, L. De. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 2. Aufl. Oxford: Butterworth-Heinemann, 2006.
Murphy, John M. Brand strategy. New York: Prentice Hall, 1990.
M, Murphy John. Brand strategy. Cambridge: Director Books in association with the Institute of Directors, 1990.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2. Aufl. New Delhi: Response Books, 2009.
Temporal, Paul. Advanced brand management: Managing brands in a changing world. 2. Aufl. Singapore: John Wiley & Sons (Asia), 2010.
Haigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.
Green, Joey. Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
Sullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Sullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3. Aufl. India: Prentice Hall, 2008.
Elliott, Richard H. Strategic brand management. Oxford: Oxford University Press, 2011.
Elliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Lindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Newman, Bruce, und Todd Newman. Brand. Kendall Hunt Publishing Company, 2018.
Newman, Bruce, und Todd Newman. Brand. Kendall Hunt Publishing Company, 2017.
Davis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Wiley & Sons, Incorporated, John, 2007.
Natarelli, Mario, und Rina Plapler. Brand Intimacy. Hatherleigh Company, Limited, The, 2017.
D'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
D'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Routledge, 2010.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2015.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Interbrand. Brand Glossary. Palgrave Macmillan Limited, 2006.
Maddock, G. Michael, Luisa C. Uriarte und Paul B. Brown. Brand New. Wiley & Sons, Incorporated, John, 2011.
International, Publications. Favorite Brand Name Comfort Food (Favorite Brand Name Recipes). Publications International, 2003.
Riesenbeck, Hajo, und Jesko Perrey. Power Brands: Measuring, Making and Managing Brand Success. Wiley-VCH, 2007.
Riesenbeck, Hajo, und Jesko Perrey. Power Brands: Measuring, Making, and Managing Brand Success. Wiley & Sons, Incorporated, John, 2008.
Stobart, Paul. Brand Power. Palgrave Macmillan, 2016.
Schroeder, Jonathan, und Miriam Salzer Morling. Brand Culture. Taylor & Francis Group, 2006.