Thematische Bibliographien / Brand name products

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Brand name products“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 31. Juli 2024

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Zeitschriftenartikel zum Thema "Brand name products"

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Radder, Laetitia, und Wei Huang. „High‐involvement and low‐involvement products“. Journal of Fashion Marketing and Management: An International Journal 12, Nr. 2 (09.05.2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.

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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a higher awareness of high‐involvement product brands than of low‐involvement product brands. Advertising played an important role in the awareness of sportswear clothing brands, but seemed unimportant in the case of coffee. The brand name was important for coffee, while the name and the logo played a role in students' awareness of sportswear brands.Research limitations/implicationsThis study was limited to students of the Nelson Mandela Metropolitan University (NMMU) in Port Elizabeth, South Africa and to sportswear clothing and coffee product categories. Future studies could comprise larger samples, different contexts and other product or service categories.Practical implicationsThe findings suggest that marketers employ different strategies to create and increase brand awareness for high‐ and low‐involvement products.Originality/valuePrevious research found that brand awareness played an important role in low‐involvement products; however, little is known about brand awareness differences between high‐ and low‐involvement products, particularly with respect to the brand awareness of South African students.
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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu und Mingyue Ma. „The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products“. Sustainability 15, Nr. 5 (04.03.2023): 4605. http://dx.doi.org/10.3390/su15054605.

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Frequent environmental incidents in the supply chains of brand-name products have dire consequences on the ecological environment and in terms of social development. There have been few considerations of supply chains and enterprise characteristics included in previous research. This paper focuses on the supply chains of brand-name products, and systematically identifies principal factors that influence environmentally destructive behaviors in the supply chain of brand-name products from internal and external viewpoints of the supply chain. Considering the characteristics of the polluting industries, 416 valid questionnaires were obtained by investigating the supply chain of brand-name products in chemical, mechanical, food, and agricultural products, the light industry, and other industries. The results show that: (1) environmentally destructive behavior is differently exhibited in different industries among the investigated supply chains of brand-name products; (2) the enterprises’ attitudes, policies, and investments in pro-environment approaches play a fundamental role in the environmental management of the brand-name products supply chain; (3) environmental legislation and public supervision have significant effects on the environmental management of the brand-name products supply chain; (4) only when environmental regulation is combined with environmental legislation and public supervision is a restriction of environmentally destructive behavior in the supply chain of brand-name products triggered. Thus, we suggest that the attribution and sharing mechanisms of environmental responsibility in the supply chain of brand-name products should be established; a “push-pull-anchor” mechanism and coordinated co-governance supervision system for environmentally destructive behavior in the supply chain of brand-name products should be built.
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Heiman, Amir, und Eliezer E. Goldschmidt. „Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges“. HortTechnology 14, Nr. 1 (Januar 2004): 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.

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The share of brand-name fruit and vegetables is much lower than that for general foods or processed industrial foods. The paper analyzes consumers' choice between generic and brand-name products and shows that consumers' preferences for horticultural brands increase with their appreciation of quality and with a low quality of the generic products, and that brand preferences are affected by socio-economic variables. The theoretical findings are supported by an orange (Citrus sinensis) consumer survey held in the UK and Israel. We found that in both countries consumers assign a relatively low value to orange brands. Consumers who are willing to pay for better quality are those who perceive brands as more important.
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Negishi, Kanako. „Exploring Brand Naming Tendency of Rice in Japan“. International Journal of Innovation and Economic Development 8, Nr. 6 (Februar 2023): 41–49. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.86.2004.

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In Japan, the declining birth rate, aging population, and shrinking domestic market pose challenges for local economies, especially the agricultural economy. Therefore, branding is essential for agricultural and industrial products to remain sustainable in local areas. This study focuses on the brand name, an element that forms a brand. As previous studies have not sufficiently examined the brand names of Japanese agricultural products, this study examines Japanese staple food, rice. Three hundred and fourteen brand names were surveyed to determine whether they are suggestive or nonsuggestive and contain words describing the properties of rice or related to production. The study analyzed the names through unique Japanese letters, such as Hiragana, Katakana, Kanji, and English. The results found that most Japanese rice brand names are nonsuggestive, and 141 brands are named in combinations of letters that do not follow conventional rules. Furthermore, as the domestic market situation necessitates devising export methods, more unique names and marketing promotions are required. If rice is shipped to the overseas market using a nonsuggestive name, as in Japan, it would be difficult as Japanese words may not convey the product’s image. Local consumers require words that are easily understood while retaining the Japanese notation and packaging. This study contributes to the field of brand naming, particularly for Japanese agricultural products.
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Stoughton, Richard B. „The Same Glucocorticoid in Brand-Name Products“. Archives of Dermatology 125, Nr. 11 (01.11.1989): 1509. http://dx.doi.org/10.1001/archderm.1989.01670230051007.

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Okafor, Aloy, und Olusoji George. „Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry“. International Journal of Marketing Studies 8, Nr. 2 (28.03.2016): 84. http://dx.doi.org/10.5539/ijms.v8n2p84.

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<p>Product Branding is the process of inculcating unique values to a product in order to differentiate it from competing products. Components that differentiate products include: Name, Logo, Intellect, Culture and Values. This paper examines some western theorised Product Branding components and presents the understanding of these components from a Nigerian perspective. Social theory was used for the review of literature on Product Branding components, and in exploring the components’ systemic relationships that promised values to stakeholders. Content Analysis was employed in examining the theories of Branding and the extent to which it could be applied in the Nigerian Milk industry. This study reveals that a brand’s success largely depends on the extent of artistic selection of Product Branding components and the extent to which those components’ interaction produces values for stakeholders. The study concludes that Brand Name, Brand Logo, Brand Intellect, and Brand Culture are components that exude values to milk brands in Nigeria.</p>
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Liloca, Mendeca, und Simone Stewart. „Service Products and Brand Determination Strategy“. Journal Dimensie Management and Public Sector 1, Nr. 1 (19.11.2020): 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.

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This study purpose to understand the service products and brand determination sttrategy. This study discusses products and services, classification of products and services, brand determination strategy and marketing services. Choosing a brand name involves finding the best brand name based on a careful review of the benefits of the product, the target market, and the proposed marketing strategy. service marketing that need to be known in service marketing, namely: Intangibillty (intangible), Inseparability (cannot be separated), Variabillity/heterogeneity (changeable), Perishabbility (not durable).
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Feng, Wenting, Tao Wang und Guo Rui. „Influence of number magnitude in luxury brand names on consumer preference“. Social Behavior and Personality: an international journal 47, Nr. 5 (07.05.2019): 1–9. http://dx.doi.org/10.2224/sbp.7486.

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In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a small number in the brand name was received more favorably than was a product with a big number in the name. Scarcity mediated the relationship between number magnitude and preference. In Study 2 we tested the moderating role of involvement. Number magnitude of the brand name influenced preference through scarcity when involvement was high but not when it was low. Thus, we found that numbers in the name of a luxury brand arbitrarily impacted consumers’ perceptions of scarcity, which influenced their preference in regard to brand. This relationship was moderated by involvement. The results suggest that manufacturers of luxury brands should use a small number in their brand name, and should increase the degree of consumer involvement to elevate consumer preference for the brand.
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Kurniawati, Emaya, Sri Yuni Widowati und Aprih Santoso. „SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG“. Jurnal Pengabdian Kepada Masyarakat 8, Nr. 1 (10.07.2021): 8–12. http://dx.doi.org/10.33795/jabdimas.v8i1.110.

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The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand for a product, socialization and an explanation of the importance of the name or product brand are given to differentiate it from other similar products.From the results of this dedication, it is hoped that participants will be able to understand the importance of brands for products that have been produced and make them start thinking about or designing names or brands for their products.
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Lee, Sangwon. „When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin“. International Journal of Emerging Markets 15, Nr. 2 (06.08.2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.

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Purpose The purpose of this paper is to examine how developing country brand name and brand origin affect the customer’s evaluation of the brand in radically new high-tech products. Using processing fluency as a theoretical underpinning, this study can answer the following questions: first, does foreign brand name (developed vs developing Asian brand name) affect the customer’s attitude toward the brand? Second, does the brand origin (developed vs developing country) moderate the effect of foreign brand name on attitude toward the brand? Third, does the individual difference (knowledge and technological sophistication) matter in determining the brand origin and fit effect on willingness to buy? Design/methodology/approach A 2×2 between subject experiment was conducted in which two factors were manipulated: foreign brand name (developed: Japan vs developing: China) and brand origin (developed: Japan vs developing: China). Findings The fit between brand origin and brand name leads to better evaluation of the brand than no fit. On the other hand, for developing country brand origin (e.g. China), the brand naming effect is mitigated by enhanced processing fluency caused by fit, which leads to better evaluation of developing country brand. Fit effect is more pronounced for more knowledgeable consumers. Technologically more sophisticated consumers are more willing to buy the developing country brand origin than technologically less sophisticated consumers due to the processing fluency effect. Originality/value This paper introduces the two dimensions of foreign brand name (developed vs developing) and examines the interaction with the brand origin. This research fills the gap of under-researched area in brand naming literature, which is the effect of developing country brand naming on attitude toward the brand of radically new high-tech products. This research extends the previous literature by applying linguistic mechanism, processing fluency to examine the Asian brand naming including emerging market. This research makes an important theoretical contribution by identifying an underlying individual-level construct, “knowledge” and “technological sophistication,” which explains and influences the effects of brand name and brand origin on willingness to buy the brand.
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Dissertationen zum Thema "Brand name products"

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Kong, Wa-nam Wallace. „Brand image in China /“. Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404030X.

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江華南 und Wa-nam Wallace Kong. „Brand image in China“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266538.

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Schafer, Nina. „Brand equity : an approcah to value based brand management“. Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.

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Thesis (MBA)--Stellenbosch University, 2005.
ENGLISH ABSTRACT: Brands are getting more and more valuable. In this age of cross-border mergers and acquisitions. the value of brands is a key detenninant of a company value and stock market capitalization. For the consumer a brand also plays a significant role. It is seen as a sign of quality, helping them make their purchasing decisions. Yet brand loyalty and established customer relationships can no longer be taken for granted or assumed to last forever in an environment of increased competition. Brand loyalty is vitally dependent on how the relationship between the brand and the consumer is nurtured and specifically developed: A strong brand brings with it the opportunity to raise the proftle of a product and the company that sells it, setting them apart from rivals in the marketplace. A strong brand even allows companies to command a price premium for their products. In this way the value of a brand or brand equity becomes a company's most important asset. But the questions are: How much is the brand actually worth? And how can a brand's value be boosted? The term brand equity originated as a business-financial concept, and consists in "[the] net present value of all future net surpluses over his cash input that the owner of a brand can earn". Such financially oriented measurement of brand equity is a suitable approach for expressing it as a monetary value as required for purposes of financial statements, licensing agreements or acquisition decisions. There is a wide variety of brand valuation models available to detennine a monetary value on brand equity, but in some cases these models are controversial. and the value of their resu1ts as an objective statement may be limited. The consumer oriented perspective on brand equity sets itself apart from the financial approach by focusing on the judgments made by consumers, with a view to improving the effectiveness and efficiency of marketing measures and also brand management on a longterm basis. This behavioural approach endeavours to reach a qualitative explanation of the factors driving brand equity and to determine psychological constructs of brand strength by means of operational measurement. The underlying study project illustrates some of the most common brand valuation models, shows their respective advantages and disadvantages and explores the different approaches to brand equity. Methods to increase brand equity by putting it in the focus ofa Value Based Brand Management explain its drivers and individual brand processes. This approach to a successful brand management is fmally compared with the current brand management process of the FMCG brand NNEA. Recommendations on how this international brand could be managed more efficiently with respect to brand equity conclude this study project.
AFRIKAANSE OPSOMMING: Handelsmerke raak al hoe meer waardevol. In hierdie eeu van oorgrens-samesmeltings en oornames, is die waarde van 'n handelsmerk 'n sleutelfaktor om 'n maatskappy se waarde en aandelebeurs-kapitalisering te bepaal. Handelsmerke speel ook 'n belangrike rol in die lewe van verbruikers. Dit word beskou as 'n simbool van kwaliteit, 'n hulpmiddel om aankopebesluite te vergemaklik. Nietemin kan lojaliteit teenoor 'n handelsmerk en gevestigede klienteverhoudings nie as vanselfsprekend aanvaar word, of aanvaar word dat dit vir altyd sal aanhou, in 'n omgewing waar kompetisie toeneem nie. Lojaliteit teenoor 'n handelsmerk is in essensie afhanklik van hoe die verhouding tussen die handelsmerk en die verbruiker opgepas en spesifiek ontwikkel word: 'n gevestigde handelsmerk skep die geleentheid om die profiel van 'n produk, asook die relevante maatskappy se profiel, te verhoog - en derhalwe hulle te onderskei van mededingers in die mark. 'n Sterk handelsmerk bring selfs mee dat 'n prys-premie vir produkte gehef kan word. Op die manier word die handelsmerkwaarde of handelsmerk-ekwiteit 'n maatskappy se grootste bate. Maar die vraag is: hoeveel is 'n handelsmerk eintlik werd? Asook, hoe kan 'n handelsmerk se waarde vermeerder word? Die term handelsmerk-ekwiteit het sy oorsprong as 'n besigheidfinansiele konsep en is gewortel in "[die] netto huidige waarde van aIle toekomstige netto surplusse oor die kapitale-insette wat die eienaar van die handelsmerk kan verdien". Bogenoemde finansieel - georienteerde maatstaf van handelsmerk-ekwiteit, is 'n geskikte benadering om dit in monetere waarde uit te druk, soos benodig vir finansiele state, lisensiering-ooreenkomste of oorname besluite. Daar is 'n wye verskeidenheid handelsmerk waardasie modelle beskikbaar om die monetere waarde van handelsmerk-ekwiteit te bepaal, maar in sommige gevalle is die modelle kontroversieel, wat daartoe lei dat die waarde van hulle resultate, as 'n objektiewe waarneming, beperk kan wees. Die verbruiker- georienteerde benadering tot handelsmerk-ekwiteit onderskei homself van die finansiele benadering deur te fokus op die besluite wat gemaak word deur verbruikers, met die oog daarop om bemarkingsmaatstawwe, asook die bestuur van 'n handelsmerk, meer effektief en doeltreffend te maak op 'n langtermyn basis. Hierdie gedragswetenskaplike benadering poog om 'n kwalitatiewe verklaring te gee vir die faktore wat handelsmerkekwiteit dryf en om 'n psigologiese struktuur te gee aan die impak wat 'n handelsmerk het via 'n operasionele maatstaf. Die onderliggende projek iIIustreer die mees aanvaarde waardasie-modelle, asook hulle onderskeie voordele en nadele en ondersoek die verskillende benaderings tot handelsmerkekwiteit. Metodes om handelsmerk-ekwiteit te vermeerder deur dit te benader aan die hand van Waarde-gebaseerde Handelsmerk Bestuur (Value Based Brand Management) gee insig ten opsigte van sy drywers en individuele handelsmerkprosesse. Hierdie benadering tot suksesvolle handelsmerkbestuur word ten slotte vergelyk met die huidige handelsmerkbestuur-prosesse wat deur die FMCG handelsmerk NIVEA gevolg word. Aanbevelings aangaande meer effektiewe bestuur van hierdie internasionale handelsmerk aan die hand van handelsmerk-ekwiteit, sluit hierdie projek af.
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Liu, Ziyu. „Celebrity endorsements of branded apparel and its role in printed advertising“. Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1178.

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Purchasing is an important concept in the life of students. The decision whether to purchase branded apparel is hence a very important one. The 21st century student is less loyal and more demanding when choosing branded apparel. Marketers should understand how students evaluate celebrity endorsers when they appear in printed advertising and respond accordingly. The objective of the research is to find out how celebrity endorsed print advertisements affect Nelson Mandela Metropolitan University (NMMU) students’ purchase behaviour. The results of this study could assist marketers in improving the quality of their advertising and to more accurately meet the needs of this dynamic student market. A literature review was conducted to provide an understanding of the consumer purchasing behaviour and the role celebrity endorser played in printed advertisements. The empirical study was designed to assess the impact of the use of celebrity endorsements of printed advertisements targeted at NMMU students. The empirical findings showed that both male and female students indicated that the use of celebrity endorsers get their attention and created interest, and make advertisements more memorable. Males were more influenced than ii females. Moreover, both groups indicated that for a desired or familiar product, celebrity endorsers did not easily change their purchase decisions. It was also found that the use of pictures, colours and wording featured in the advertisements are important to students. The study proposes that marketers should continue to focus on effective marketing communications and establish whether a celebrity should be used. The correct selection of a celebrity endorser can help to create greater consumer persuasion.
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Fok, Gary S. „The role of brands in corporate strategies in Hong Kong /“. Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404027X.

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Widing, Robert E. „Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality /“. Connect to resource, 1986. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262269327.

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Scott-Kolarova, Elizabeth. „Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /“. Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/5500.

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Kwan, Man Ching. „A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation“. HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.

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Ndisengei, Charity. „An exploratory analysis of the global brand perceptions of SABMiller's global beer brands in Africa“. Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97353.

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Thesis (MBA)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: David Ogilvy stated that ‘I have seen one advertisement actually sell not twice as much, not three times as much, but 19 ½ times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal’, Ogilvy (1983, 9) He then goes on to say that, the wrong advertising can actually reduce the sales of products. It is with this quote in mind that the researcher took to this research study. The objective of this study is to understand why the current advertising for SABMiller’s Global brands does not resonate with its intended target audience and based on these findings make recommendations that can be implemented by SABMiller. The design of this report is qualitative and exploratory. Participants of this study included a sample of fifteen individuals made up of SABMiller customers, and employees from Tanzanian brewery’s marketing and sales departments. The findings confirmed that Global brand advertising does not currently resonate with consumers in Tanzania. The perception generally is that these brand’s communication does not compel consumers to want to interact with them, let alone drive the propensity for purchase. Factors such as a mismatch in culture, language and relevance were identified as drivers to advertising relevance, all of which were lacking in Global brand advertising. The practical impact of this study is that SABMiller marketers can use this information to develop robust brand positioning strategies as well as communications strategies that will better resonate with their intended target audience and help to increase consumer’s propensity to purchase these brands.
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Martin, William Carroll. „Investigating the antecedents and consequences of perceived connectedness to brand users brand communities versus brand collectivities /“. Diss., Mississippi State : Mississippi State University, 2009. http://library.msstate.edu/etd/show.asp?etd=etd-03262009-122935.

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Bücher zum Thema "Brand name products"

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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.

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Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.

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Davis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.

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Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.

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1967-, Nichols David, Hrsg. The brand gym: A practical workout for boosting brand and business. 2. Aufl. Hoboken: Wiley, 2010.

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Taylor, David. The brand gym: A practical workout for boosting brand and business. 2. Aufl. Hoboken: Wiley, 2010.

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Olins, Wally. On brand. London: Thames & Hudson, 2004.

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1962-, Schroeder Jonathan E., Salzer-Mörling Miriam und Askegaard Søren, Hrsg. Brand culture. London: Routledge, 2006.

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Paul, Stobart, Hrsg. Brand power. Basingstoke: Macmillan, 1994.

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Murphy, John M. Brand strategy. New York: Prentice Hall, 1990.

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Buchteile zum Thema "Brand name products"

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Häubl, Gerald. „Consumers’ Perceptions of Uni- and Bi-National Products: The Interaction of Country of Origin and Brand Name“. In Proceedings of the 1996 Multicultural Marketing Conference, 61. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_12.

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Wenderski, Todd A., Christopher F. Stratton, Renato A. Bauer, Felix Kopp und Derek S. Tan. „Principal Component Analysis as a Tool for Library Design: A Case Study Investigating Natural Products, Brand-Name Drugs, Natural Product-Like Libraries, and Drug-Like Libraries“. In Methods in Molecular Biology, 225–42. New York, NY: Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-2269-7_18.

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Allweyer, Oliver, Christian Schorr, Andreas Mohr und Rolf Krieger. „Product Classification Using Partially Abbreviated Product Names, Brands and Dimensions“. In Communications in Computer and Information Science, 223–44. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-83014-4_11.

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vor der Holte, Nora Paehler, Fabian Gless, Ann-Kristin Knapp, Utz Riehl und Thorsten Hennig-Thurau. „What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An Abstract“. In Creating Marketing Magic and Innovative Future Marketing Trends, 1441. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_265.

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Durant, Alan, und Jennifer Davis. „What's in a Name? Linguistic and Legal Aspects of Company Names, Product and Service Names, Trademarks, and Brands“. In Names, Naming, and the Law, 221–38. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003431510-13.

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Dodds, William B. „The Dominant Effects of Brand Name Information: Implications for Consumers’ Product Evaluation“. In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference, 18. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_7.

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Lick, Erhard, Holger Wochele und Fiorenza Fischer. „Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products“. In Advances in National Brand and Private Label Marketing, 12–21. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47764-6_2.

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Hoi, Ivy Hong-Ieng, Mars Liwen Liao, Chih-Chieh Hung und Evans Tseng. „BRF: A Framework of Retrieving Brand Names of Products in Auction Sites“. In Lecture Notes in Business Information Processing, 1–13. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39878-0_1.

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Horton, Raymond L., Lauren Lieb und Martin Hewitt. „The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall“. In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 456–59. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_108.

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann und Cornelia Amstutz. „Marketing and Sales Processes“. In Masterpieces of Swiss Entrepreneurship, 135–47. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_13.

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AbstractNot different from many other, larger companies, marketing and sales processes at SMEs have undergone constant changes. The chapter details how SMEs dealt with the tension between marketing and sales, how they differentiated in B2B vs. B2C environments. For B2C companies, global brand building becomes important. All firms, regardless of industry environment, had constantly professionalized the marketing process. Choosing a product or company name can be crucial in a global environment. In the B2B environment, marketing and selling differ from the consumer markets and are focused more on application-driven sales, key account systems, and reliance on lead customers. Examples from adopting key account systems and enlisting lead customers are provided.
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Konferenzberichte zum Thema "Brand name products"

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Cotticelli‑Kurras, Paola. „Multiculturalism in Italian brand names: a case study of sport products“. In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/49.

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While it is true that Italian brand names traditionally included Italian as the prevalent language, nowadays we find other languages in the formation of Italian commercial names. As for the use of foreign linguistic material, the increasing spread of English in commercial names is due to the process of globalization. In fact, in addition to English, other languages are employed in hybrid irregular neologisms, in which words or morphemes belonging to different languages are connected. Our linguistic analysis will enable us to trace the boundaries of the multicultural dimension of the Italian brands of companies that make mountaineering products, collected in a database of 2000 items.
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Munteanu Siserman, Mihaela. „Beer names between locality and multiculturalism“. In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.

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The shifts which have appeared in Romanian culture after its transition to market economy can also be seen in language – for instance, in the choice of trade names. The corpus analysed draws attention to two aspects: on the one hand, the onomastic tendency of being conservative, which can be accounted for by the producers’ wish to preserve brand names, due to their connection with tradition or status as landmarks among local brands in the food industry: (the beer brands) Bucegi, Ursus, Silva, Azuga. On the other hand, Romanian beer brands mirror the openness towards a foreign market, which is (also) salient in the brand names and is underpinned by various reasons: (the beer brands) Bergenbier, Tuborg, Staropramen. At the same time, the emergence of craft beers has favoured the occurrence on the corresponding market of onomastic innovations and novel associations in the naming of these products.
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Kamijo, Koichi. „Future Sales Estimation using Patents“. In 9th International Conference on Computational Science and Engineering (CSE 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.112404.

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We propose a model to improve estimation accuracy of the future sales volume, focusing on pharmaceutical products, from their patents. Our approach is based on an analysis of patents obtained in the early development stages of the products. The development of pharmaceuticals often takes a long time (up to several decades in some cases), and the costs are huge, even exceeding one billion USD for just one product. Therefore, it is strongly desirable to estimate future sales volume at an early stage. One piece of information potentially useful for the estimation is the brand, i.e., the name of the developing company. Our model learns the sales volume and words used in multiple patent specifications and also focuses on the extent to which “seasonal” words are used. Experiments showed that our model much improved the accurately of the sales volume estimation compared with the case of just estimating from its brand name.
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Ondemir, Onder, und Surendra M. Gupta. „End-of-Life Decisions Using Product Life Cycle Information“. In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67039.

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The concept of disassembly-to-order (DTO) has recently become popular. The goal of DTO is to determine the optimum number of end-of-life (EOL) products to be disassembled in order to fulfill the demand for components and materials such that some desired criteria of the system are satisfied. However, the outcome of this problem is fraught with errors. This is due to the unpredictable circumstances of the EOL products which stem from many sources such as the operating environment, different usage patterns and customers upgrades. If one could get advanced information about the status of the products, it could prove to be quite invaluable in making EOL management decisions. Advanced product information consists of two types of data, viz., static and dynamic. The static data consists of the product name, the brand name, the model type, etc. The dynamic data consists of cumulative data covering the circumstances to which the product was subjected to during its useful life. Capturing these data has become an important goal of many manufacturers. Numerous technological advances and the availability of various monitoring devices, embedded in products, offer us with many product monitoring and data collection alternatives. In this paper, an integer program is developed to model and solve the DTO problem that utilizes the captured data from EOL products. A numerical example is considered to illustrate the use of this methodology.
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Niemir, Maciej, und Beata Mrugalska. „Product Data Quality in e-Commerce: Key Success Factors and Challenges“. In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001626.

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This paper discusses basic attributes which are entered to product data in selected e-commerce platforms. For this aim, we selected and analyzed a group of attributes such brand name, product image, net content, product classification and sale country. We also reviewed the platform developers which are commonly used in e-commerce. It allowed us to provide their best practices. Furthermore, for each of the selected product attributes, an analysis was carried out in reference to presence, mandatory field and data input validators. The research results point out inconsistencies in the basic attributes of the product which lead to low product quality data. The lack of commonly available and standardized data, which could describe products, makes manufacturers create own recommendations for the e-commerce market. Furthermore, they even generate and develop their own meaning of some data. Therefore, it is urgent to undertake steps to be able to recognize correctly e-product data as this market is still new one. On the other hand, the meaning of e-product data can be greater or even different in comparison to a traditional trade. This paper provides recommendations for managers of e-commerce platforms how to cope with e-product data using a single standard for product master data and common product identifier to increase quality of e-product data.
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Megha, S., P. Anju und Aryamol. „Marketing in the Era of Metaverse“. In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.57.

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In the last ten years, especially since the COVID-19 pandemic, growth of digital socialization has dramatically increased. The concept of the met averse, a virtual parallel world where people& lives might be digitally copied, is emerging quickly as a result of Meta’s expanding digital revolution. Users in the met averse have their virtual personas represented by avatars in assimilated online community. Based on user choices and interactions, these virtual worlds continue to develop and expand. The met averse is yet another venue for people who enjoy collecting stuff to display their passions. Despite the fact that there are guiding principles that might guide the kinds of techniques used, the met averse is still a relatively unexplored platform that offers lots of opportunity for experimentation. The purpose of Met averse is to increase consumer engagement while delivering a seamless brand experience. Virtual reality, 3D, and artificial intelligence may be used to provide captivating and successful advertising for the younger generation in this new digital environment. A number of businesses have started working together strategically to introduce their products in the Metaverse. Metaverse has become a main goal for major corporations like Facebook, Microsoft, and Google in order to be at the forefront of creating this ground-breaking creation. With the intention of “bringing the met averse to life,” Face book even changed its name to Meta. The prospect of the met averse is currently more real than hypothetical. This study is carried out to throw light on how Metaverse is transforming marketing scenario.
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Atchariyachanvanich, Kanokwan, Sakda Jantararoungtong und Vichayanan Jirabovolvanit. „Extracting brand names and product names from product review webpages: A case of mixed languages“. In 2016 13th International Joint Conference on Computer Science and Software Engineering (JCSSE). IEEE, 2016. http://dx.doi.org/10.1109/jcsse.2016.7748923.

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Ding, Wei, und Xinyue Yang. „Field Research of Environment Identity System Based on Corporate Identity System“. In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002253.

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Since the 1980s, CIS has been a methodology for many enterprises to improve their brand image. The full English name of CIS is Corporate Identity System. CIS originated from the United States, then developed and perfected in Japan, and began to rise in China in 1980s. Because CIS developed earlier in Taiwan, it has reference value for the correct introduction of CIS in the mainland.On this basis, through continuous practice, MOMA design team put forward a new analysis of CIS. As one of China's top ten design companies and design innovation demonstration enterprises, MOMA design is committed to providing customers with comprehensive solutions from product prototype definition, concept design, structure design, supply chain integration and brand building. MOMA design in the field of nearly 20 years of groping, has been highly recognized by the industry, and the composition of CIS enterprise identification system has a new interpretation, thinks that CIS should include five subsystems: MIS(Mind Identity System), BIS(Behavior Identity System), VIS(Visual Identity System), PIS (Products Identity) System and Environment Identity System (EIS). CIS has been developing for more than 40 years in China, and countless entrepreneurs, practitioners and scholars have gradually perfected their ideas and continuously incorporated some new ideas. However, relatively few literatures can be retrieved in the research of EI. With the advent of sustainable design and digital economy, MOMA design in the long-term project practice that "environment" for the development of corporate image is a state of crisis and opportunity, to a certain extent, has played a key role, and the enterprise's demand for external environment is also growing. In this paper, EI of CIS five elements is taken as the research object and the concept of "field" is adopted. "Field" is derived from Bourdieu's field theory. Field refers to "network or configuration of objective relations between positions". Field, capital and habitus constitute the core of Bourdieu's sociological theory, which embodies the characteristics of relational thinking. Capital is the quantity and type controlled by actors, including economic capital, cultural capital, social capital and symbolic capital. Habitus is an actor's temperament of perception, judgment and action according to different fields. Bourdieu believed that each field should explore the special practical experience of the local nature, and be used as a general field theoretical analysis method, as the construction principle and reproduction mechanism of field practical space. Therefore, relevant scholars extend "CIS field" and "CIS field effect", considering the transverse field mutual relations among the five elements of CIS. This paper takes EI as the sub-field of CIS, considers the mining of EI vertical field to improve the overall integrity of CIS, uses field theory to analyze the macro field, meso field and micro field in environmental identification, subdivides the environment contained in each field, and sort out the overall logical framework of EIS. Then through the case of MOMA design, using capital and habitus as media to verify the cross relations between the three dimensions of the segmentation of environmental identity system. This paper aims to further improve CIS and put forward the importance of EI, hoping to promote the collaborative evolution of enterprises themselves, enterprises with enterprises and enterprises with the outside world in this field, and also hope to bring certain reference value to some practitioners and academic staff.
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Ahmed, Faez, Yaxin Cui, Yan Fu und Wei Chen. „A Graph Neural Network Approach for Product Relationship Prediction“. In ASME 2021 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/detc2021-69462.

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Abstract Graph representation learning has revolutionized many artificial intelligence and machine learning tasks in recent years, ranging from combinatorial optimization, drug discovery, recommendation systems, image classification, social network analysis to natural language understanding. This paper shows their efficacy in modeling relationships between products and making predictions for unseen product networks. By representing products as nodes and their relationships as edges of a graph, we show how an inductive graph neural network approach, named GraphSAGE, can efficiently learn continuous representations for nodes and edges. These representations also capture product feature information such as price, brand, and engineering attributes. They are combined with a classification model for predicting the existence of a relationship between any two products. Using a case study of the Chinese car market, we find that our method yields double the F-1 score compared to an Exponential Random Graph Model-based method for predicting the co-consideration relationship between cars. While a vanilla Graph-SAGE requires a partial network to make predictions, we augment it with an ‘adjacency prediction model’ to circumvent this limitation. This enables us to predict product relationships when no neighborhood information is known. Finally, we demonstrate how a permutation-based interpretability analysis can provide insights on how design attributes impact the predictions of relationships between products. Overall, this work provides a systematic method to predict the relationships between products in a complex engineering system.
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Gopalakrishnan, Praveen Kumare, und Sara Behdad. „A Conceptual Framework for Using Videogrammetry in Blockchain Platforms for Food Supply Chain Traceability“. In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-97527.

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Abstract With the modern age of using genetically engineered products and growing concerns about food recalls and outbreaks, businesses are looking for ways to secure their brand names and assuring consumers about food safety and quality. Recently, Blockchain has been introduced as a promising approach for increasing the visibility of the supply chain and reducing the sale of contaminated and counterfeit products. Along this line, this study discusses the capabilities of Blockchain for the collection and monitoring of product lifecycle information ranging from production, wholesale, and logistics to standards, business reputation, and certification. The particular focus of the study is to discuss the use of videogrammetry as a data collection mechanism for bringing the product lifecycle data on digital Blockchain platforms and solving the “last mile” problem and data verification issue on Blockchain platforms. A conceptual example of organic meat processing is discussed to describe the proposed procedure and show how videogrammetry in combination with RFID and fingerprints can be used to solve the data verification issue on Blockchain platforms.
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Berichte der Organisationen zum Thema "Brand name products"

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Mudge, Christopher R., und Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), November 2021. http://dx.doi.org/10.21079/11681/39679.

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Aquatic herbicides are one of the most effective and widespread ways to manage nuisance vegetation in the US After the active ingredient is selected, often there are numerous proprietary and generic branded products to select from. To date, limited efforts have been made to compare the efficacy of brand name and generic herbicides head to head; therefore, at tot al of 20 mesocosm trials were conducted to evaluate various 2,4 -D, glyphosate, imazapyr, and triclopyr products against alligatorweed (Alternanthera philoxeroides (Mart.) Griseb.), southern cattail (hereafter referred to as cattail, Typha domingensis Pers.), and creeping water primrose (hereafter referred as primrose, Ludwigia peploides (Kunth) P.H. Raven). All active ingredients were applied to foliage at broadcast rates commonly used in applications to public waters. Proprietary and generic 2,4 -D, glyphosate, imazapyr, and triclopyr were efficacious and provided 39 to 99% control of alligatorweed, cattail and primrose in 19 of the 20 trials. There were no significant differences i n product performance except glyphosate vs. alligatorweed (trial 1, Rodeo vs. Roundup Custom) and glyphosate vs. cattail (trial 1, Rodeo vs. Glyphosate 5.4). These results demonstrate under small -scale conditions, the majority of the generic and proprietary herbicides provided similar control of emergent vegetation, regardless of active ingredient
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Filip, Grażyna, und Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, Februar 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.

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E-branding of Lidl brand is a wide-ranging marketing strategy, which purpose is to keep the current customers and gain new. The authors of advertisments posts, that includes information regarding a specific product (name, information about it, price, reason of showcasing in the specific moment), use semantic (mostly nature, price, tradition, modernity, comfort, luxury), grammatical and non-linguistic categories to convince the receivers to themselves. Such communicational process enables also to read the needs of customers, who – by liking the brand’s page – want (actively) to participate in the whole sales process, want to be informed and to have a chance to use the offer.
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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2000. http://dx.doi.org/10.31899/hiv2000.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. To avoid stigma associated with condoms and STI prevention, the female condom was marketed as a family planning product or “contraceptive sheath” under the brand name “Care.” It was initially sold through pharmacies and clinics at a heavily subsidized retail price of US $0.24 for two; distribution has since expanded to other urban outlets, including supermarkets and convenience stores. Approximately one year after the start of the social marketing program, the Horizons Project and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. The goal is to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution in Zimbabwe. In total, 493 female condom users, 633 male condom users, and 624 nonusers are included in the analyses upon which this report is based.
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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. At the time of the study, the female condom was being marketed in urban Zimbabwe through radio, TV, and print media, and sold through selected sales outlets, including pharmacies, large supermarkets, and convenience stores at a subsidized price. As stated in this brief, the goal of this research was to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution of the female condom in Zimbabwe.
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Analysis of price change on the perceptions and use of DMPA among clients using reproductive health services in Uttar Pradesh, India. Population Council, 1998. http://dx.doi.org/10.31899/rh1998.1012.

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Depo-medroxy Progesterone Acetate (DMPA) is a progesterone-only injectable contraceptive that has been approved by the Government of India for provision in the commercial sector, where it is marketed under the brand name Depo-Provera. In 1996, it was available at rates between Rs. 140 to Rs. 180 per injection. At this price it is often beyond the reach of many women wanting a safe and effective contraceptive. In January 1996, DMPA was provided to women in three cities of Uttar Pradesh through Parivar Seva Sanstha’s (PSS) clinics at Rs. 150. In July 1996, as part of operations research (OR), the price was reduced in Agra to Rs. 50, in Varanasi to Rs. 0, and Lucknow to Rs. 100. Information was collected for 18 months to understand how price influenced demand, perceptions, and use of DMPA among urban women in Uttar Pradesh. This report states that DMPA appears to be an acceptable, safe method of contraception when offered with good client counseling and follow-up. More effective availability of the product at an affordable wholesale price in India would meet the needs of potential clients and facilitate the financial sustainability of the service by PSS.
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