Bücher zum Thema „Brand loyalty“
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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Der volle Inhalt der QuelleLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University, Business School, 1988.
Den vollen Inhalt der Quelle findenLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Den vollen Inhalt der Quelle findenLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University Business School, 1988.
Den vollen Inhalt der Quelle findenLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Den vollen Inhalt der Quelle findenWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Der volle Inhalt der QuelleG, Dekimpe Marnik, und Marketing Science Institute, Hrsg. Erosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Den vollen Inhalt der Quelle findenW, Maloney Michael, Hrsg. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Den vollen Inhalt der Quelle findenManaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy: FrancoAngeli, 2001.
Den vollen Inhalt der Quelle findenDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l: The Author), 1996.
Den vollen Inhalt der Quelle findenKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Den vollen Inhalt der Quelle findenVincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.
Den vollen Inhalt der Quelle findenMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Den vollen Inhalt der Quelle findenMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Den vollen Inhalt der Quelle findenMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Den vollen Inhalt der Quelle findenFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Den vollen Inhalt der Quelle findenPark, C. Whan. Brand Attachment: Constructs, Consequences and Causes. Hanover: Now Publishers, 2008.
Den vollen Inhalt der Quelle findenAhluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Den vollen Inhalt der Quelle findenAllison, Johnson, und Thomson Matthew, Hrsg. A hard and a soft look at building strong brands. Cambridge, MA: Marketing Science Institute, 2002.
Den vollen Inhalt der Quelle findenFraß, Alexander. Achieving Brand Loyalty in China through After-Sales Services. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14367-1.
Der volle Inhalt der QuelleMcLoughlin, Damien P. J. The development of brand loyalty among financial services customers. Dublin: University College Dublin, 1993.
Den vollen Inhalt der Quelle findenHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Den vollen Inhalt der Quelle findenMorgan, Hayley. Are cigarette consumers brand addicted?: A study of brand loyalty within the cigarette market. London: LCPDT, 1998.
Den vollen Inhalt der Quelle findenKazanjian, Kirk. Driving loyalty: Turning every customer and employee into a raving fan for your brand. New York: Crown Business, 2012.
Den vollen Inhalt der Quelle findenArthur, Ivan. Brands under fire. New Delhi: Penguin Books India, 2008.
Den vollen Inhalt der Quelle findenHarden, Leland. Digital Engagement. New York: AMACOM Books, 2009.
Den vollen Inhalt der Quelle findenBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Den vollen Inhalt der Quelle findenBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Den vollen Inhalt der Quelle findenChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Den vollen Inhalt der Quelle findenChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Den vollen Inhalt der Quelle findenChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Den vollen Inhalt der Quelle findenChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Den vollen Inhalt der Quelle findenTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Den vollen Inhalt der Quelle findenJoseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Den vollen Inhalt der Quelle findenRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Den vollen Inhalt der Quelle findenMatt, Simmons, Hrsg. Winning together: The story of the Arsenal brand. London: Cyan, 2006.
Den vollen Inhalt der Quelle finden1948-, Heyman Bob, Hrsg. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. New York: American Management Association, 2009.
Den vollen Inhalt der Quelle findenTellis, Gerard J. Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Den vollen Inhalt der Quelle findenThomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.
Den vollen Inhalt der Quelle findenMartini, I. Factors in building and maintaining brand loyalty: The case of women's magazines. Manchester: UMIST, 1997.
Den vollen Inhalt der Quelle findenKnox, Simon. New empirical developments on brand loyalty: Implications for segmentation strategy and equity. Cranfield: Cranfield School of Management, 1995.
Den vollen Inhalt der Quelle findenKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Den vollen Inhalt der Quelle findenMaloney, Michael, und Richard D. Czerniawski. Creating Brand Loyalty. Hudson House Publishing, 1999.
Den vollen Inhalt der Quelle findenCustomer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.
Der volle Inhalt der QuelleMcEwan, Bill/Fleming. How People Drive Brand Loyalty. Warner Books, 2003.
Den vollen Inhalt der Quelle findenRubio, Natalia, und María Jesús Yagüe. Customer Loyalty and Brand Management. Mdpi AG, 2019.
Den vollen Inhalt der Quelle findenErosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Den vollen Inhalt der Quelle findenMuthukrishnan, A. V. Decision ambiguity and consumer brand loyalty. 1993.
Den vollen Inhalt der Quelle findenSaleem, Nazimudeen. Brand Loyalty and Customer Retention Strategy. Independently published, 2019.
Den vollen Inhalt der Quelle findenBontigui, Adriana. Building brand loyalty on internet portals. 2000.
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