Zeitschriftenartikel zum Thema „Brand choice“
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K. Govender, Krishna. „Consumer Choice Behavior during a Social Disruption“. Problems and Perspectives in Management 15, Nr. 3 (06.12.2017): 411–24. http://dx.doi.org/10.21511/ppm.15(3-2).2017.09.
Humphrey Jr, William F., Debra A. Laverie und Shannon B. Rinaldo. „Brand choice via incidental social media exposure“. Journal of Research in Interactive Marketing 11, Nr. 2 (12.06.2017): 110–30. http://dx.doi.org/10.1108/jrim-04-2016-0025.
Koch, Camilo, und Davit Mkhitaryan. „Consumer’s Brand Choice Behavior for Luxury Cars in China“. International Journal of Management Science and Business Administration 1, Nr. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.
Campbell, Julie, Alicia Rihn und Hayk Khachatryan. „Factors Influencing Home Lawn Fertilizer Choice in the United States“. HortTechnology 30, Nr. 3 (Juni 2020): 296–305. http://dx.doi.org/10.21273/horttech04454-19.
Erdem, Tülin, und Joffre Swait. „Brand Credibility, Brand Consideration, and Choice“. Journal of Consumer Research 31, Nr. 1 (Juni 2004): 191–98. http://dx.doi.org/10.1086/383434.
Trivitt, Julie R., und Patrick J. Wolf. „School Choice and the Branding of Catholic Schools“. Education Finance and Policy 6, Nr. 2 (April 2011): 202–45. http://dx.doi.org/10.1162/edfp_a_00032.
Kaswengi, Joseph, Mbaye Fall Diallo, Houcine Akrout und Pierre Valette-Florence. „Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data“. International Journal of Retail & Distribution Management 48, Nr. 4 (07.04.2020): 305–25. http://dx.doi.org/10.1108/ijrdm-01-2019-0003.
Schori, Thomas R., und H. Lee Meadow. „Brand Choice Modeling: Identifying a Brands Optimal Positioning“. Psychological Reports 57, Nr. 3_suppl (Dezember 1985): 1260–62. http://dx.doi.org/10.2466/pr0.1985.57.3f.1260.
Palmeira, Mauricio. „The interplay of products from the same product line: the role of brand reputation“. European Journal of Marketing 48, Nr. 9/10 (02.09.2014): 1648–63. http://dx.doi.org/10.1108/ejm-03-2013-0159.
Kulter Demirgunes, Banu, und Bulent Ozsacmaci. „Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice“. International Journal of Marketing Studies 9, Nr. 1 (16.01.2017): 46. http://dx.doi.org/10.5539/ijms.v9n1p46.
Friedmann, Enav, und Oded Lowengart. „The context of choice as boundary condition for gender differences in brand choice considerations“. European Journal of Marketing 52, Nr. 5/6 (14.05.2018): 1280–304. http://dx.doi.org/10.1108/ejm-08-2017-0524.
Sivakumar, K., und S. P. Raj. „Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice“. Journal of Marketing 61, Nr. 3 (Juli 1997): 71–84. http://dx.doi.org/10.1177/002224299706100305.
Zhu, Xiaodong, Chunling Yu und Saiquan Hu. „Love for One's Country or Oneself: A Brand-choice Framework in Emerging Markets“. Social Behavior and Personality: an international journal 44, Nr. 2 (23.03.2016): 325–37. http://dx.doi.org/10.2224/sbp.2016.44.2.325.
Qaisar, Dr Abdul Rehman, Dr Bakht Rawan und Dr Muhammad Sher Juni. „Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females“. Journal of Research in Social Sciences 10, Nr. 2 (04.08.2022): 64–73. http://dx.doi.org/10.52015/jrss.10i2.190.
Swaminathan, Vanitha. „Sequential brand extensions and brand choice behavior“. Journal of Business Research 56, Nr. 6 (Juni 2003): 431–42. http://dx.doi.org/10.1016/s0148-2963(01)00242-9.
Davvetas, Vasileios, und Adamantios Diamantopoulos. „“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions“. Journal of International Marketing 26, Nr. 2 (Juni 2018): 1–21. http://dx.doi.org/10.1509/jim.17.0040.
Park, Joonyong, Xuan Chenghui und Renee B. Kim. „The effect of brand credibility on search and credence goods: A cross-country analysis of Korea, China & France“. JOURNAL OF INTERNATIONAL STUDIES 15, Nr. 2 (Juni 2022): 199–209. http://dx.doi.org/10.14254/2071-8330.2022/15-2/13.
Bronnenberg, Bart J., und Wilfried R. Vanhonacker. „Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition“. Journal of Marketing Research 33, Nr. 2 (Mai 1996): 163–73. http://dx.doi.org/10.1177/002224379603300204.
Balachander, Subramanian, und Sanjoy Ghose. „Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions“. Journal of Marketing 67, Nr. 1 (Januar 2003): 4–13. http://dx.doi.org/10.1509/jmkg.67.1.4.18594.
Dentoni, D., G. Tonsor, R. Calantone und H. C. Peterson. „Consumers' perceptions of stakeholder credibility: who has it and who perceives it“. Journal on Chain and Network Science 14, Nr. 1 (01.01.2014): 3–20. http://dx.doi.org/10.3920/jcns2014.0228.
Bucklin, Randolph E., und Sunil Gupta. „Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach“. Journal of Marketing Research 29, Nr. 2 (Mai 1992): 201–15. http://dx.doi.org/10.1177/002224379202900205.
G. Dawes, John. „Patterns in competitive structure among retail financial services brands“. European Journal of Marketing 48, Nr. 5/6 (06.05.2014): 924–42. http://dx.doi.org/10.1108/ejm-02-2012-0085.
Misuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon und Costanza Scaffidi Abbate. „When is more really more? The effect of brands on choice overload in adolescents“. Journal of Consumer Marketing 38, Nr. 2 (09.01.2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.
Tzeng, S. Y., und W. M. Wong. „Retention or defection? Chinese consumers’ decision-making styles for domestic and global brands“. South African Journal of Business Management 47, Nr. 4 (30.12.2016): 83–92. http://dx.doi.org/10.4102/sajbm.v47i4.77.
Tellis, Gerard J. „Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice“. Journal of Marketing Research 25, Nr. 2 (Mai 1988): 134–44. http://dx.doi.org/10.1177/002224378802500202.
Kamakura, Wagner A., und Gary J. Russell. „A Probabilistic Choice Model for Market Segmentation and Elasticity Structure“. Journal of Marketing Research 26, Nr. 4 (November 1989): 379–90. http://dx.doi.org/10.1177/002224378902600401.
Varsha P. S., Shahriar Akter, Amit Kumar, Saikat Gochhait und Basanna Patagundi. „The Impact of Artificial Intelligence on Branding“. Journal of Global Information Management 29, Nr. 4 (Juli 2021): 221–46. http://dx.doi.org/10.4018/jgim.20210701.oa10.
Roy, Souvik, und Santanu Mandal. „Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category“. International Journal of Information Systems in the Service Sector 9, Nr. 3 (Juli 2017): 58–77. http://dx.doi.org/10.4018/ijisss.2017070104.
Nowlis, Stephen M., und Itamar Simonson. „The Effect of New Product Features on Brand Choice“. Journal of Marketing Research 33, Nr. 1 (Februar 1996): 36–46. http://dx.doi.org/10.1177/002224379603300104.
Govender, Krishna Kisten. „Brand choice and brand switching: a case study of relocated consumers“. African Journal of Economic and Management Studies 8, Nr. 4 (04.12.2017): 441–61. http://dx.doi.org/10.1108/ajems-11-2016-0169.
Siddarth, S., Randolph E. Bucklin und Donald G. Morrison. „Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data“. Journal of Marketing Research 32, Nr. 3 (August 1995): 255–66. http://dx.doi.org/10.1177/002224379503200302.
Miniard, Paul W., Deepak Sirdeshmukh und Daniel E. Innis. „Peripheral Persuasion and Brand Choice“. Journal of Consumer Research 19, Nr. 2 (September 1992): 226. http://dx.doi.org/10.1086/209298.
Spanjaard, Daniela, Louise Young und Lynne Freeman. „Emotions in supermarket brand choice“. Qualitative Market Research: An International Journal 17, Nr. 3 (03.06.2014): 209–24. http://dx.doi.org/10.1108/qmr-10-2012-0049.
Ballantyne, Ronnie, Anne Warren und Karinna Nobbs. „The evolution of brand choice“. Journal of Brand Management 13, Nr. 4-5 (April 2006): 339–52. http://dx.doi.org/10.1057/palgrave.bm.2540276.
Doyle, John R., und Paul A. Bottomley. „Font appropriateness and brand choice“. Journal of Business Research 57, Nr. 8 (August 2004): 873–80. http://dx.doi.org/10.1016/s0148-2963(02)00487-3.
Villas-Boas, J. Miguel, und Russell S. Winer. „Endogeneity in Brand Choice Models“. Management Science 45, Nr. 10 (Oktober 1999): 1324–38. http://dx.doi.org/10.1287/mnsc.45.10.1324.
Cavero, Sandra, und Javier Cebollada. „Brand Choice and Marketing Strategy“. Journal of International Consumer Marketing 10, Nr. 1-2 (23.02.1998): 57–71. http://dx.doi.org/10.1300/j046v10n01_04.
Chakraborty, Goutam, und Catherine Cole. „Coupon characteristics and brand choice“. Psychology and Marketing 8, Nr. 3 (1991): 145–59. http://dx.doi.org/10.1002/mar.4220080302.
Chen, Kuang‐Jung, und Chu‐Mei Liu. „Positive brand extension trial and choice of parent brand“. Journal of Product & Brand Management 13, Nr. 1 (Januar 2004): 25–36. http://dx.doi.org/10.1108/10610420410523821.
Lantos, Geoffrey P. „Positive Brand Extension Trial and Choice of Parent Brand“. Journal of Product Innovation Management 22, Nr. 6 (November 2005): 535–37. http://dx.doi.org/10.1111/j.1540-5885.2005.00149.x.
Chattopadhyay, Tanmay, Shraddha Shivani und Mahesh Krishnan. „Marketing Mix Elements Influencing Brand Equity and Brand Choice“. Vikalpa: The Journal for Decision Makers 35, Nr. 3 (Juli 2010): 67–84. http://dx.doi.org/10.1177/0256090920100305.
Krishnamurthi, Lakshman, S. P. Raj und K. Sivakumar. „Unique inter-brand effects of price on brand choice“. Journal of Business Research 34, Nr. 1 (September 1995): 47–56. http://dx.doi.org/10.1016/0148-2963(94)00041-c.
Briesch, Richard A., Pradeep K. Chintagunta und Edward J. Fox. „How Does Assortment Affect Grocery Store Choice?“ Journal of Marketing Research 46, Nr. 2 (April 2009): 176–89. http://dx.doi.org/10.1509/jmkr.46.2.176.
Brick, Danielle J., und Gavan J. Fitzsimons. „Oppositional brand choice: Using brands to respond to relationship frustration“. Journal of Consumer Psychology 27, Nr. 2 (April 2017): 257–63. http://dx.doi.org/10.1016/j.jcps.2016.10.002.
Desarbo, Wayne S., und Donna L. Hoffman. „Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research“. Journal of Marketing Research 24, Nr. 1 (Februar 1987): 40–54. http://dx.doi.org/10.1177/002224378702400104.
Braeutigam, Sven, John F. Stins, Steven P. R. Rose, Stephen J. Swithenby und Tim Ambler. „Magnetoencephalographic Signals Identify Stages in Real-Life Decision Processes“. Neural Plasticity 8, Nr. 4 (2001): 241–54. http://dx.doi.org/10.1155/np.2001.241.
Shahid, Saad. „Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness“. Lahore Journal of Business 8, Nr. 1 (01.09.2019): 107–44. http://dx.doi.org/10.35536/ljb.2019.v8.i1.a6.
Srivastava, Ankur, Dipanjan Kumar Dey und Balaji M.S. „Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context“. Journal of Product & Brand Management 29, Nr. 7 (27.01.2020): 849–61. http://dx.doi.org/10.1108/jpbm-03-2018-1782.
FAYVISHENKO, Diana. „FACTOR DETERMINANTS OF CONSUMER DEMAND MINERAL WATER“. "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", Nr. 2 (52) (26.06.2020): 93–104. http://dx.doi.org/10.37128/10.37128/2411-4413-2020-2-8.
Newmeyer, Casey E., und Julie A. Ruth. „Good times and bad: responsibility in brand alliances“. European Journal of Marketing 54, Nr. 2 (31.01.2020): 448–71. http://dx.doi.org/10.1108/ejm-02-2018-0140.