Bücher zum Thema „Brand choice“
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Trappey, Randolph J., und Arch G. Woodside. Brand Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201.
Ian, Greig, und ESOMAR, Hrsg. Brand choice modelling. Amsterdam: ESOMAR, 1998.
Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Maltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Reeves, Peter. Political brand choice in Britain. Birmingham: Birmingham Business School, 2003.
Dhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.
Maltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.
Sinha, Piyush Kumar. Brand adoption by BoP retailers. Ahmedabad: Indian Institute of Management, 2014.
Watkins, Trevor. The economics of the brand: A marketing analysis. London: McGraw-Hill, 1986.
Foxall, Gordon R., Jorge M. Oliveira-Castro, Victoria K. James und Teresa C. Schrezenmaier. The Behavioral Economics of Brand Choice. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230596733.
Chernatony, L. De. Developing a brand performance measure for financial services brands. Birmingham: Birmingham Business School, 2002.
No, Chang-o. Bŭraendŭ makʻetʻing. 8. Aufl. Sŏul-si: Sagyejŏl, 1994.
Roy, Subhadip. Celebrity endorsements and brand personality. Bangalore: [Supply Chain Management Centre], Indian Institute of Management, 2009.
Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.
Sethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.
Baran, Radosław. Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego. Warszawa: Oficyna Wydawnicza SGH, 2017.
Finskud, Lars. Competing for Choice: Developing winning brand stategies. London: Vola Press Ltd, 2003.
J, MacInnis Deborah, Park C. Whan und Priester Joseph W, Hrsg. Handbook of brand relationships. Armonk, NY: M.E. Sharpe, 2009.
Patel, Naresh M. Building brand without mass media: Efficient and effective tools of brand building. Saarbrücken: LAP Lambert Academic Publishing, 2010.
Yu, Mingyang. Pin pai wen hua. 8. Aufl. Wuchang: Wuhan da xue chu ban she, 2008.
Czerniawski, Richard D. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Yu, Mingyang. Pin pai wen hua. 8. Aufl. Wuchang: Wuhan da xue chu ban she, 2008.
Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? Cambridge, Mass: Marketing Science Institute, 1995.
Feldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Haig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Weilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.
Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Dawar, Niraj. Determining the order and direction of multiple brand extensions. Fontainebleau: INSEAD, 1993.
Dawar, Niraj. Determining the order and direction of multiple brand extensions. Fontainebleau: INSEAD, 1992.
Keller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1997.
Sethuraman, Raj. National brand and store brand price competition: Who hurts whom? / Raj Sethuraman. Cambridge, Mass: Marketing Science Institute, 1995.
Keller, Kevin Lane. Memory in advertising: The effect of advertising retrieval cues on brand evaluations. Cambridge, Mass: Marketing Science Institute, 1987.
Kahn, Barbara E. Using purchase frequencies and penetration rates to infer brand positionings: Niching versus change-of-pace. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1987.
Bucklin, Randolph E. Brand choice, purchase incidence, and segmentation: An integrated modeling approach. Cambridge, Mass: Marketing Science Institute, 1992.
Schweikl, Herbert. Computergestützte Präferenzanalyse mit individuell wichtigen Produktmerkmalen. Berlin: Duncker & Humblot, 1985.
Pracejus, John Walter. An inference-based model of building brand equity through sponsorship. Gainesville, FL: University of Florida, 1998.
No, Chang-o. Hanʼgukhyŏng bŭraending sŏnggong ŭi pŏpchʻik 22: Hanʼguk sanghwang e chal mannŭn bik bŭraendŭ sŏnggong ŭi pimil ŭl humchʻyŏra =The 22 success rules of branding in Korea. 8. Aufl. Sŏul-si: Tŏnan Chʻulpʻan, 2003.
Wright, Gordon P. Household level brand switching: Some theorems on aggregating individual-level choice behavior. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1985.
J, MacInnis Deborah, Park C. Whan und Priester Joseph R. 1960-, Hrsg. Handbook of brand relationships. Armonk, NY: M.E. Sharpe, 2009.
Rao, Akshay R. Brand alliances as information about unobservable product quality. Cambridge, Mass: Marketing Science Institute, 1997.
Hartman, Jason. Become the brand of choice: Make your name a powerful brand-- and earn millions! 3. Aufl. [Irvine, CA]: Hartman Media, 2002.
Banerjee, Arindam. A choice modeling approach to evaluate effectiveness of brand development initiatives. Ahmedabad: Indian Institute of Management, 2003.
Doyle, Mona. Brand and package likeability: A consumer network panel survey of likes and dislikes of brands and the packages associated with them. New York: EPM Communications, 2007.
Kim, U.-sŏng. Pŭraendŭ wa kogaek ch'ehŏm: Brand and customer experience. 8. Aufl. Kyŏnggi-do P'aju-si: Idam Books, 2012.
Simmermaker, Roger. How Americans can buy American. New York: Rivercross Pub., 1996.
Simmermaker, Roger. How Americans can buy American: The power of consumer patriotism. 3. Aufl. Orlando, Fla: Consumer Patriotism Corporation, 2008.
Bullmore, J. J. D. Posh Spice & Persil: Both big brands; both alive; and both belonging to the public. London: British Brands Group, 2001.
Advertising Research Foundation Key Issues Workshop (1995 New York, N.Y.). Transcript proceedings: Brand building research : the contribution of research to brand equity : a two-day Advertising Research Foundation Key Issues Workshop, the New York Hilton, February 14-15, 1995. New York: Advertising Research Foundation, 1995.
Galligan, Kevin F. The usefulness of qualitative research in examining brand imagery. Dublin: UniversityCollege Dublin, 1991.