Bücher zum Thema „Brand choice“
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Trappey, Randolph J., und Arch G. Woodside. Brand Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201.
Der volle Inhalt der QuelleIan, Greig, und ESOMAR, Hrsg. Brand choice modelling. Amsterdam: ESOMAR, 1998.
Den vollen Inhalt der Quelle findenMeier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Der volle Inhalt der QuelleMaltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Den vollen Inhalt der Quelle findenDhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.
Den vollen Inhalt der Quelle findenReeves, Peter. Political brand choice in Britain. Birmingham: Birmingham Business School, 2003.
Den vollen Inhalt der Quelle findenMaltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.
Den vollen Inhalt der Quelle findenSinha, Piyush Kumar. Brand adoption by BoP retailers. Ahmedabad: Indian Institute of Management, 2014.
Den vollen Inhalt der Quelle findenChernatony, L. De. Developing a brand performance measure for financial services brands. Birmingham: Birmingham Business School, 2002.
Den vollen Inhalt der Quelle findenFoxall, Gordon R., Jorge M. Oliveira-Castro, Victoria K. James und Teresa C. Schrezenmaier. The Behavioral Economics of Brand Choice. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230596733.
Der volle Inhalt der QuelleSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Cambridge, Mass: Marketing Science Institute, 2000.
Den vollen Inhalt der Quelle findenSethuraman, Raj. Why do consumers pay more for national brands than for store brands? Cambridge, Mass: Marketing Science Institute, 1997.
Den vollen Inhalt der Quelle findenRoy, Subhadip. Celebrity endorsements and brand personality. Bangalore: [Supply Chain Management Centre], Indian Institute of Management, 2009.
Den vollen Inhalt der Quelle findenauthor, Marciniak Beata (Economist), und Taranko Teresa author, Hrsg. Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego. Warszawa: Oficyna Wydawnicza SGH, 2017.
Den vollen Inhalt der Quelle findenJ, MacInnis Deborah, Park C. Whan und Priester Joseph W, Hrsg. Handbook of brand relationships. Armonk, NY: M.E. Sharpe, 2009.
Den vollen Inhalt der Quelle findenW, Maloney Michael, Hrsg. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Den vollen Inhalt der Quelle findenSethuraman, Raj. National brand and store brand price competition: Who hurts whom? Cambridge, Mass: Marketing Science Institute, 1995.
Den vollen Inhalt der Quelle findenFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Den vollen Inhalt der Quelle findenHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Den vollen Inhalt der Quelle findenKamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Den vollen Inhalt der Quelle findenKamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Den vollen Inhalt der Quelle findenWeilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.
Den vollen Inhalt der Quelle findenDawar, Niraj. Determining the order and direction of multiple brand extensions. Fontainebleau: INSEAD, 1992.
Den vollen Inhalt der Quelle findenDawar, Niraj. Determining the order and direction of multiple brand extensions. Fontainebleau: INSEAD, 1993.
Den vollen Inhalt der Quelle findenKeller, Kevin Lane. Memory in advertising: The effect of advertising retrieval cues on brand evaluations. Cambridge, Mass: Marketing Science Institute, 1987.
Den vollen Inhalt der Quelle findenWright, Gordon P. Household level brand switching: Some theorems on aggregating individual-level choice behavior. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1985.
Den vollen Inhalt der Quelle findenPracejus, John Walter. An inference-based model of building brand equity through sponsorship. Gainesville, FL: University of Florida, 1998.
Den vollen Inhalt der Quelle findenKahn, Barbara E. Using purchase frequencies and penetration rates to infer brand positionings: Niching versus change-of-pace. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1987.
Den vollen Inhalt der Quelle findenBucklin, Randolph E. Brand choice, purchase incidence, and segmentation: An integrated modeling approach. Cambridge, Mass: Marketing Science Institute, 1992.
Den vollen Inhalt der Quelle findenSchweikl, Herbert. Computergestützte Präferenzanalyse mit individuell wichtigen Produktmerkmalen. Berlin: Duncker & Humblot, 1985.
Den vollen Inhalt der Quelle findenKeller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1997.
Den vollen Inhalt der Quelle findenSethuraman, Raj. National brand and store brand price competition: Who hurts whom? / Raj Sethuraman. Cambridge, Mass: Marketing Science Institute, 1995.
Den vollen Inhalt der Quelle findenJ, MacInnis Deborah, Park C. Whan und Priester Joseph R. 1960-, Hrsg. Handbook of brand relationships. Armonk, NY: M.E. Sharpe, 2009.
Den vollen Inhalt der Quelle findenRao, Akshay R. Brand alliances as information about unobservable product quality. Cambridge, Mass: Marketing Science Institute, 1997.
Den vollen Inhalt der Quelle findenBanerjee, Arindam. A choice modeling approach to evaluate effectiveness of brand development initiatives. Ahmedabad: Indian Institute of Management, 2003.
Den vollen Inhalt der Quelle findenDoyle, Mona. Brand and package likeability: A consumer network panel survey of likes and dislikes of brands and the packages associated with them. New York: EPM Communications, 2007.
Den vollen Inhalt der Quelle findenNgoulla, Marianne, und Marcelle Pouzere. Situation des médicaments génériques dans le secteur pharmaceutique privé des pays de la zone franc. Place of publication not identified]: Commission de l'Union Europeenne, 1996.
Den vollen Inhalt der Quelle findenBullmore, J. J. D. Posh Spice & Persil: Both big brands; both alive; and both belonging to the public. London: British Brands Group, 2001.
Den vollen Inhalt der Quelle findenAdvertising Research Foundation Key Issues Workshop (1995 New York, N.Y.). Transcript proceedings: Brand building research : the contribution of research to brand equity : a two-day Advertising Research Foundation Key Issues Workshop, the New York Hilton, February 14-15, 1995. New York: Advertising Research Foundation, 1995.
Den vollen Inhalt der Quelle findenSimmermaker, Roger. How Americans can buy American. New York: Rivercross Pub., 1996.
Den vollen Inhalt der Quelle findenGalligan, Kevin F. The usefulness of qualitative research in examining brand imagery. Dublin: UniversityCollege Dublin, 1991.
Den vollen Inhalt der Quelle findenMorales, Emilio. Marketing without advertising: Brand preference and consumer choice in Cuba. New York: Routledge, 2012.
Den vollen Inhalt der Quelle findenKeller, Kevin Lane. Conceptualizing, measuring, and managing customer-based brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Den vollen Inhalt der Quelle findenNhà xuất bản Thanh niên. Người Việt Nam ưu tiên dùng hàng Việt Nam. Hà Nội: Nhà xuất bản Thanh niên, 2009.
Den vollen Inhalt der Quelle findenKlemperer, Paul. Competition when consumers have switching costs: An overview. London: Centre for Economic Policy Research, 1992.
Den vollen Inhalt der Quelle findenDoyle, Mona. Packaging worth paying for: Even for shoppers trying to spend less, some packaging attributes justify staying with national brands or paying more for value! New York, NY: EPM Communications, Inc., 2008.
Den vollen Inhalt der Quelle findenHay, Christian. Die Verarbeitung von Preisinformationen durch Konsumenten. Heidelberg: Physica-Verlag, 1987.
Den vollen Inhalt der Quelle findenWaldfogel, Joel. Does information undermine brand?: Information intermediary use and preference for branded web retailers. Cambridge, MA: National Bureau of Economic Research, 2003.
Den vollen Inhalt der Quelle findenBorkowski, Igor. Marka, media, komunikacja. Wrocław: Wydawnictwo Uniwersytetu Wrocławskiego, 2013.
Den vollen Inhalt der Quelle findenKlemperer, Paul. Competition when consumers have switching costs: An overview. Oxford: Oxford University, Institute of Economics and Statistics, 1992.
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