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1

Tučová, Jana. „Ekologické zemědělství v České republice“. Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-374.

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Stále sílící diskuze o vlivu lidského jednání na životní prostředí se dotýká všech oborů lidské činnosti, tedy i zemědělství. Jako alternativa k zemědělství konvenčnímu se v posledních desetiletích vyvíjí zemědělství ekologické, kterému se daří docilovat rovnováhy mezi ekonomickými, sociálními a ekologickými aspekty. V České republice je ekologické zemědělství v současné době zavedeným, ale dále se rozvíjejícím zemědělským systémem, o čemž svědčí skutečnost, že je legislativně upraveno, má fungující kontrolní systém a je finančně podporováno státem. Na druhé straně jsou ekozemědělci s konkrétními problémy vznikajícími v praxi. Jako největší problémy ekologického zemědělství se ukazují příliš složité legislativní podmínky, komplikovaný systém státních dotací, chybějící zpracovatelský sektor, komplikovaná distribuce bioproduktů, nízká úroveň organizovanosti trhu s biopotravinami (svazy, družstva) a v neposlední řadě malý trh s biopotravinami. Řešením by bylo umožnit ekologickým zemědělcům podnikat v prostředí jednoduchých, dlouhodobých, stabilních a transparentních podmínek. Odpovědnost za další vývoj ekologického zemědělství by byla svěřena regionům. Ekologické zemědělství by v regionech mohlo být alternativním řešením nezaměstnanosti, vylidňování venkova, dále slouží k údržbě krajiny a je vhodným systémem hospodaření ve velkoplošných a maloplošných zvláště chráněných územích.
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2

Lindišová, Jana. „Zajištění kvality biopotravin v České republice a ve Španělsku“. Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-2923.

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Cílem práce je objasnit legislativní úpravu a způsob zajištění kontroly bioprodukce v České republice a ve Španělsku a nastínit pravidla užívání značky kvality BIO. Diplomová práce je podložena průzkumem nabídky bioprodejen v Praze.
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3

Jindrová, Marta. „Marketingové předpoklady rozvoje bio produkce v České republice“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222745.

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This master´s thesis is engaged in presumptions of organic production development in Czech Republic. It is engaged in consumer behaviour of the organic market customers, the organic market situation and also the organic farmers situation in Czech republic. The aim of this thesis is to explore the relationship of the czech customers to organic food and try to find methods to improve the organic farmers situation.
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4

Prošková, Jiřina. „Problematika farmářských trhů v České republice“. Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260046.

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This diploma thesis deals with problems of farmers´ markets. The Consumers still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products. The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops. The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.
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5

Štolbová, Kristýna. „Strategická analýza farmy BioVavřinec“. Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262807.

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This thesis is on the topic of Strategic Analysis of the farm BioVavřinec. The task of the study is to evaluate and propose appropriate strategic recommendations, strategic analysis. The work deals with the current state of the company and its market position. Furthermore, the works to external factors that help identify threats and opportunities arising company external. Intrinsic factors are identified strengths and weaknesses. The findings from internal and external analysis are the SWOT analysis. Work will be divided into two parts. The theoretical part describes the individual processes and tools for the development of strategic analysis. In the practical part will apply specific methods of choice BioVavřinec farm. The last part will contain the proposed strategic recommendations that will be useful for the future development of farms BioVavřinec.
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6

Hojerová, Eliška. „Biopotraviny a jejich postavení na českém trhu“. Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124797.

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The thesis defines a concept of organic food and a closer look is given to an organic agriculture - a place of origin for organic food. The second part discusses benefits of organic food for consumers and looks for consumer purchase motives. Third and fourth part is devoted to rules of labeling and opportunities for improvement in this area. Other consumer brands and a current state on organic food market are presented here as well. Variety of products offered and availability of organic food at the particular points of sale are analyzed in the final part.
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7

Jindrová, Marta. „Návrh marketingových prostředků pro podporu trhu s biopotravinami“. Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223376.

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Tato diplomová práce se zaměřuje na trh s bio potravinami v České Republice. Analizuje trh a použité marketingové nástroje. Práce obsahuje doporučení pro zlepšení působnosti marketingových prostředků pro podporu růstu trhu s bio potravinami v České Republice.
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8

TANCEROVÁ, Pavla. „Regionální trh vybranými bio komoditami: bio brambory, ovoce a zelenina“. Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175503.

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Analysis of the South Bohemian organic production and distribution of "bio potatoes, fruits and vegetables." Focus on farm production, distribution channels, manufacturing utilization and application of the regional market (retail, food services). Definition of options optimization of production distribution chain, the prerequisite for wider representation of selected bio commodities in the regional market.
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9

Matušina, František. „Ekologické zemědělství se zaměřením na biofarmy v marketingové oblasti“. Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-167050.

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10

Stehlíková, Edita. „Rozdíl pekařských vlastností špaldové mouky konvenční a v bio kvalitě“. Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-90530.

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11

Borovanová, Kateřina. „Šetření aktuálního stavu ekologického zemědělství a výroby biopotravin v Jihomoravském kraji“. Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-429958.

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The diploma thesis Survey on the current state of organic farming and organic food production in the South Moravian region deals with the current state of organic farming and organic food production in the South Moravian region, typical activities and products of the South Moravian region and the availability of a fresh assortment of organic products in Brno. The first part characterizes the principles of organic production and production of organic food and the system of labelling and certification of organic food. Than it is described characteristic of the South Moravian region, its conditions for agricultural production and the current state of organic production and production of organic food in the Czech Republic. In the experimental part of the thesis was found out that the typical activity of the South Moravian Region is the production of organic wine. The availability of a fresh assortment of organic products in Brno is sufficient as shows selling places described in the thesis and the results of the questionnaire survey.
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12

Topiarzova, Magdalena. „Bio Blaník, ano či ne? Determinanty přestupu k ekologickému zemědělství na území CHKO Blaník“. Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-273094.

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The submitted diploma thesis deals with the issues of organic farming, its progress, the current situation and the legislature. In addition, the thesis describes the conversion process of conventional farms to organic farming. Further, the thesis presents the farmers' attitude towards organic farming based on the empirical field research, which was carried out on the territory of the Protected Landscape Area Blaník. The conclusion of this work offers a concept of arrangements, which can be used by the management of the Protected Landscape Area Blaník to motivate local farmers for conversion to the system of organic farming.
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13

BEZEMKOVÁ, Aneta. „Regionální trh vybranými bio komoditami: bio mléko“. Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173566.

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The aim of thesis was to analyze the South Bohemian organic dairy production and distribution of organic milk. The thesis focuses on farm production, distribution channels and the application of the regional market. Through the processing of data from the database of the Institute of Agriculture Economics and Information and a questionnaire survey conducted at the level of organic farmers farming in the South Bohemian Region with a valid certificate for the milk production was assessed the development and the current market situation of organic milk production in the South Bohemian Region.
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14

HŮDA, Pavel. „Vývoj aktuální situace na trhu s bio osivy v České republice“. Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154561.

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Seed production is an important sector in crop production with high added value. Quality seed enables to exhibit the characteristics of the grown variety and to utilize its revenue potential. The diploma thesis features an analysis of the current market situation with organic certified seed in the Czech Republic in terms of the structure of seed multiplication areas, the quantity of recognized certified seed and permitted conventional untreated seed. Further assessment deals with the need for organic certified seed compared to current production in organic farming, evaluation of the structure of currently used seed in organic farming and possible causes of the lack of organic seed are also determined, including the proposed action. The literature review focuses on environmental seed production legislation, propagation, quality and seed control. The results of this thesis suggest that organic seed is propagated in the CR in an insufficient extent, for example, in comparison with neighbouring Austria. The quantity of organic certified seed in the CR is currently insufficient and does not cover the organic farming needs for growing major crops. Farm saved seed and permitted conventional untreated seed are predominantly used to establish vegetation. Organic seed was used in the minimum quantities.
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15

RIEDEREROVÁ, Monika. „Cenová komparace bio a konvenčních potravin (Jihočeský kraj, specializované prodejny)“. Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251785.

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Diploma thesis is focused on price comparison of organic and conventional foods in the South Region in specialized stores. The theoretical part is focused on defining the concept of organic farming and organic food. The empirical part is focused on the evaluation of the results of the price survey.
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16

Rybáriková, Barbora. „Analýza trhu biopotravin a trendů stravování v lokalitě Brno-město“. Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-427693.

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The focus of the thesis “Analysis of the market of organic food and trends of catering in the region Brno-city” is the topic of organic food and products in terms of quality, in particular in relation to availability of organic food in shops and catering facilities. The thesis is divided into two parts - literary and experimental part. The work includes definitions of organic food, processing of organic food, and system of controls and their labeling, together with the laws relevant for organic farming. A substantial part of the thesis is devoted to analysis of the Czech market using a questionnaire survey and price monitoring of selected types of food. The questionnaire contains twelve questions focused on consumer preferences when buying organic food and eating organic quality meals. The conclusion contains results of the questionnaire summarized together with the comparison of food price monitoring in selected stores.
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17

LEŠTINOVÁ, Iva. „Regionální trh vybranými bio komoditami: bio maso“. Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173565.

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This thesis deals with the organic livestock production in South Bohemian region. The aim of the thesis was to analyze the South Bohemian organic meat production, production of eggs and honey and distribution of the biocommodities. Through the processing of data from the database IAEI and questionnaire survey, conducted at the level of organic farmers farming in the South Bohemian region with a valid certificate for meat production, development and the current market situation of organic meat production were assessed in the South Bohemian region.
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18

PINKASOVÁ, Tereza. „Cenové komparace bio a konvenčních potravin (Jihočeský kraj, obchodní řetězce)“. Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251786.

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The thesis deals with price comparison of organic and conventional foods within retail chains in the South Bohemian Region. The work includes a price comparison between organic food retail chains and specialized stores and compare prices of organic foods in individual retail chains. The thesis is awarded within the grant project GAJU 019/2013 / S.
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19

OUŘEDNÍKOVÁ, Eva. „Spotřebitelské značky ve vztahu k ochraně spotřebitele“. Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-136643.

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Thesis deals with analysis of two consumer eco-labels, specifically BIO - organic farming product and Environmentally friendly product. In the practical part is made. The result of the marketing research is the identification of knowledge and awareness of consumers of selected eco-labels.
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MESÁROŠOVÁ, Michaela. „Uplatnění biopotravin ve školních jídelnách: mateřské školy (České Budějovice)“. Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-55200.

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This thesis deals with research in the use possibilities of organic food in kindergartens in the town of České Budějovice on two levels (management and parents).It was found out that some of the kindergartens are using organic food. The biggest barrier to the using of organic food in kindergartens is their price. Most parents are satisfied with the quality of food in their kindergartens. Furthermore it could be said, that the parents know organic food but it can?t be confirmed the hypothesis that says parents would welcome the use of organic food in kindergarten?s canteens. The results indicate that not all the parents are able to accept the minimum of price increase in meal at the kindergartens. In the end there are recommended some local organic food which could be appropriate for using in the kindergartens in the town of České Budějovice.
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21

Lišková, Iva. „Mediální konstrukce biomatek v českých médiích“. Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-347589.

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This diploma theses deals with the construction of the neoplasm Biomother in the Czech media between 2010-2015. The 'bio' concept, label borrowed from organic agriculture, resonates in public for quite long. The research component of this theses brings an explanation, why the notion of bio was connected with motherhood, and also why media has changed its meaning and brought new defining topics to it. There are 3 main questions to be answered in the theses. How did the picture of Biomothers change between the years 2010-2015? What other characteristics have been included in the topic? What role does media have in this case: Do they serve as a booster of alternative values or, do they tend to promote conservative values? Media portrayal of Biomothers showed considerable dynamism during the examined period and it altered to greater complexity and controversy. Some features, that accompanied the notion biomatka from the start, remained unchanged and are key for its interpretation. This includes the tendency to search and buy organic products, support an all natural lifestyle, and searching for forms of alternative treatments. During the analysed period (2010- 2015) the relatively uncomplicated and positive image of Biomothers, as a worshiper of organic farming, natural lifestyle and organic products,...
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