Zeitschriftenartikel zum Thema „Athletics, marketing“
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Sutton, William A. „Developing an Initial Marketing Plan for Intercollegiate Athletic Programs“. Journal of Sport Management 1, Nr. 2 (Juli 1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.
Der volle Inhalt der QuelleConnole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel und Christine Schimmel. „NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis“. Sport Psychologist 28, Nr. 4 (Dezember 2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.
Der volle Inhalt der QuelleWeaver, Anthony G. „Declining the Big East: A Case Study of the College of the Holy Cross“. Journal of Amateur Sport 5, Nr. 2 (20.09.2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.
Der volle Inhalt der QuelleZhou, Kaiwei. „Challenges and Strategies for Management of IAAF World Championships in Athletics“. Advances in Economics, Management and Political Sciences 26, Nr. 1 (13.09.2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.
Der volle Inhalt der QuelleHwang, Geumchan, und Kyu-soo Chung. „The dynamics of cause-related marketing platform and interactivity on college sport fans' donations“. Sport, Business and Management: An International Journal 10, Nr. 2 (12.04.2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.
Der volle Inhalt der QuellePratt, Angela N. „Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations“. International Journal of Sport Communication 6, Nr. 1 (März 2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.
Der volle Inhalt der QuelleWallace, Laci, Jacquelyn Wilson und Kimberly Miloch. „Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages“. International Journal of Sport Communication 4, Nr. 4 (Dezember 2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.
Der volle Inhalt der QuelleJessop, Alicia, und Joe Sabin. „The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes“. Journal of Legal Aspects of Sport 31, Nr. 2 (30.08.2021): 253–88. http://dx.doi.org/10.18060/25602.
Der volle Inhalt der QuelleNeeley, Lynn, und Kimberly M. Judson. „Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics“. International Journal of Sport Management and Marketing 7, Nr. 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.
Der volle Inhalt der QuelleRainsberger, Richard. „Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records“. Campus Legal Advisor 24, Nr. 5 (17.12.2023): 4–5. http://dx.doi.org/10.1002/cala.41245.
Der volle Inhalt der QuelleGladden, James M., George R. Milne und William A. Sutton. „A Conceptual Framework for Assessing Brand Equity in Division I College Athletics“. Journal of Sport Management 12, Nr. 1 (Januar 1998): 1–19. http://dx.doi.org/10.1123/jsm.12.1.1.
Der volle Inhalt der QuelleBozman, Carl S., Daniel Friesner, Matthew Q. McPherson und Nancy M. Chase. „Intangible and tangible value: brand equity benefits associated with collegiate athletics“. International Journal of Sports Marketing and Sponsorship 16, Nr. 4 (01.07.2015): 22–45. http://dx.doi.org/10.1108/ijsms-16-04-2015-b004.
Der volle Inhalt der QuelleHill, Ronald Paul, und Harold Robinson. „Fanatic consumer behavior: Athletics as a consumption experience“. Psychology and Marketing 8, Nr. 2 (1991): 79–99. http://dx.doi.org/10.1002/mar.4220080202.
Der volle Inhalt der QuelleInglis, Sue. „Influence in and around Interuniversity Athletics“. Journal of Sport Management 5, Nr. 1 (Januar 1991): 18–33. http://dx.doi.org/10.1123/jsm.5.1.18.
Der volle Inhalt der QuelleLee, Seungbum, und Matthew Juravich. „Multi Criteria Decision-Making: Ticket Sales Outsourcing in an NCAA Division I Athletic Department“. Case Studies in Sport Management 6, Nr. 1 (2017): 31–38. http://dx.doi.org/10.1123/cssm.2017-0027.
Der volle Inhalt der QuelleBarnhill, Chris, und Mauro Palmero. „Marketing Football Bowl Subdivision Football to Students at Wisconsin State“. Case Studies in Sport Management 4, Nr. 1 (Januar 2015): 54–61. http://dx.doi.org/10.1123/cssm.2014-0044.
Der volle Inhalt der QuellePopp, Nels, Chad McEvoy und Nicholas Watanabe. „Do college athletics marketers convert social media growth into ticket sales?“ International Journal of Sports Marketing and Sponsorship 18, Nr. 2 (02.05.2017): 212–27. http://dx.doi.org/10.1108/ijsms-05-2017-090.
Der volle Inhalt der QuelleGladden, James M., und Richard Wolfe. „Sponsorship of Intercollegiate Athletics: The Importance of Image Matching“. International Journal of Sports Marketing and Sponsorship 3, Nr. 1 (März 2001): 29–53. http://dx.doi.org/10.1108/ijsms-03-01-2001-b005.
Der volle Inhalt der QuelleWatkins, Brandi A., und William J. Gonzenbach. „Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding“. Journal of Marketing for Higher Education 23, Nr. 1 (Juni 2013): 15–33. http://dx.doi.org/10.1080/08841241.2013.805709.
Der volle Inhalt der QuelleBadrinarayanan, Vishag, Andrea Dixon, Vicki L. West und Gail M. Zank. „Professional sales coaching: an integrative review and research agenda“. European Journal of Marketing 49, Nr. 7/8 (13.07.2015): 1087–113. http://dx.doi.org/10.1108/ejm-06-2014-0368.
Der volle Inhalt der QuelleHuml, Matt R., und Alicia M. Cintron. „Stakeholder status in the identification, prioritization and management of college athletic donors“. Sport, Business and Management: An International Journal 11, Nr. 4 (11.05.2021): 451–71. http://dx.doi.org/10.1108/sbm-09-2020-0085.
Der volle Inhalt der QuelleKellison, Timothy B., Jordan R. Bass, Brent D. Oja und Jeffrey D. James. „Brand management in top-tier college athletics: examining and explaining mark-usage policies“. International Journal of Sports Marketing and Sponsorship 17, Nr. 3 (01.08.2016): 219–42. http://dx.doi.org/10.1108/ijsms-08-2016-014.
Der volle Inhalt der QuelleYANG, Xiao Ling, und Xiao Qin LOU. „Influence of Cultural Difference between China and Western Countries on the Development of China's Rhythmical Gymnastics“. Asian Journal of Physical Education & Recreation 9, Nr. 2 (01.12.2003): 63–65. http://dx.doi.org/10.24112/ajper.91147.
Der volle Inhalt der QuelleSonchan, Saralee, und Wirat Sonchan. „Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event“. Innovative Marketing 19, Nr. 4 (01.11.2023): 95–104. http://dx.doi.org/10.21511/im.19(4).2023.08.
Der volle Inhalt der QuelleTsiotsou, Rodoula. „The role of involvement and income in predicting large and small donations to college athletics“. International Journal of Sports Marketing and Sponsorship 6, Nr. 2 (November 2004): 40–46. http://dx.doi.org/10.1108/ijsms-06-02-2004-b006.
Der volle Inhalt der QuellePopp, Nels, Jonathan A. Jensen, Chad D. McEvoy und James F. Weiner. „An examination of the effects of outsourcing ticket sales force management“. International Journal of Sports Marketing and Sponsorship 21, Nr. 2 (13.04.2020): 205–23. http://dx.doi.org/10.1108/ijsms-04-2019-0046.
Der volle Inhalt der QuelleMcLeod, Chris, und Matt Huml. „Aligning donor and organizational interests: An analysis of college athletics fundraising officers“. International Journal of Sport Management and Marketing 1, Nr. 1 (2020): 1. http://dx.doi.org/10.1504/ijsmm.2020.10036915.
Der volle Inhalt der QuelleHuml, Matt R., und Christopher M. McLeod. „Aligning donor and organisational interests: an analysis of college athletics fundraising officers“. International Journal of Sport Management and Marketing 21, Nr. 3/4 (2021): 149. http://dx.doi.org/10.1504/ijsmm.2021.118813.
Der volle Inhalt der QuelleFridley, Alison, Sarah Stokowski, Skye Arthur-Banning, Thomas J. Aicher und Chris Croft. „Team Identification and Perceptions of College Athletes“. Sports Innovation Journal 4 (27.10.2023): 104–16. http://dx.doi.org/10.18060/27124.
Der volle Inhalt der QuelleO’Brien, Timothy. „Clear, precise language in coaching contracts plays key role in protecting institutions“. Campus Legal Advisor 24, Nr. 4 (12.11.2023): 4–14. http://dx.doi.org/10.1002/cala.41225.
Der volle Inhalt der QuelleKim, Seungmo, Taeyeon Oh, Soonhwan Lee und Damon P. S. Andrew. „Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics“. Sport Management Review 22, Nr. 4 (August 2019): 477–90. http://dx.doi.org/10.1016/j.smr.2018.06.007.
Der volle Inhalt der QuelleRoy, Donald P., Timothy R. Graeff und Susan K. Harmon. „Repositioning a University through NCAA Division I-A Football Membership“. Journal of Sport Management 22, Nr. 1 (Januar 2008): 11–29. http://dx.doi.org/10.1123/jsm.22.1.11.
Der volle Inhalt der QuelleZawisło, Maria. „On the Rhetoric of Sports Heroism in Ancient and Modern Times“. Sport i Turystyka. Środkowoeuropejskie Czasopismo Naukowe 6, Nr. 3 (2023): 11–29. http://dx.doi.org/10.16926/sit.2023.03.01.
Der volle Inhalt der QuelleWarmath, Dee, und Andrew P. Winterstein. „A Social-Marketing Intervention and Concussion-Reporting Beliefs“. Journal of Athletic Training 55, Nr. 10 (23.09.2020): 1035–45. http://dx.doi.org/10.4085/1062-6050-242-19.
Der volle Inhalt der QuelleJwaad, Riaad Ahmed, und Abdul Jaleel Jebar Naser. „Electronic Marketing Reality in Elite Players in Iraq“. Journal of Physical Education 33, Nr. 2 (28.06.2021): 108–16. http://dx.doi.org/10.37359/jope.v33(2)2021.1147.
Der volle Inhalt der QuelleTaniyev, Olzhas, und Brian S. Gordon. „Crafting a legacy: investigating the retired athlete brand image“. International Journal of Sports Marketing and Sponsorship 20, Nr. 3 (05.08.2019): 390–406. http://dx.doi.org/10.1108/ijsms-02-2018-0018.
Der volle Inhalt der QuelleMarquez, Armin, Beth A. Cianfrone und Timothy Kellison. „Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports“. International Journal of Sports Marketing and Sponsorship 21, Nr. 3 (02.04.2020): 527–41. http://dx.doi.org/10.1108/ijsms-07-2019-0080.
Der volle Inhalt der QuellePanta, Subani, und Ram Nyaupane. „CELEBRTITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOR IN KATHMANDU, NEPAL“. Nepalese Journal of Management Science and Research 5, Nr. 1 (20.05.2022): 163–81. http://dx.doi.org/10.53056/njmsr-2022.5.1.009.
Der volle Inhalt der QuelleGaskins, David A., und Todd W. King. „Creating “Memorable Moments” to Excite the Intramural Sports Experience“. Recreational Sports Journal 22, Nr. 4 (Oktober 1998): 31–36. http://dx.doi.org/10.1177/155886619802200404.
Der volle Inhalt der QuelleWu, Shuangxiong. „How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies“. Advances in Economics, Management and Political Sciences 18, Nr. 1 (13.09.2023): 220–25. http://dx.doi.org/10.54254/2754-1169/18/20230075.
Der volle Inhalt der QuellePermatasari, Dwi Novita Cahyaningtyas. „STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI)“. Jurnal Kepariwisataan 21, Nr. 1 (26.03.2022): 1–18. http://dx.doi.org/10.52352/jpar.v21i1.697.
Der volle Inhalt der QuelleLawrence, Heather Jane, Norm O'Reilly, Alexandra Speck, Chris Ullrich und Kayla Robles. „The determinants of season ticket holder advocacy in the NCAA football bowl subdivision“. Sport, Business and Management: An International Journal 10, Nr. 3 (21.05.2020): 335–58. http://dx.doi.org/10.1108/sbm-05-2019-0035.
Der volle Inhalt der QuelleNite, Calvin, John N. Singer und George B. Cunningham. „Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics“. Sport Management Review 16, Nr. 4 (November 2013): 465–76. http://dx.doi.org/10.1016/j.smr.2013.03.002.
Der volle Inhalt der QuelleBower, Glenna, und Mary A. Hums. „Women Working in the Administration of Campus Recreation: Career Paths and Challenges“. Recreational Sports Journal 27, Nr. 2 (November 2003): 21–35. http://dx.doi.org/10.1123/rsj.27.2.21.
Der volle Inhalt der QuelleAzmi, Nor Jijidiana, Radzuwan Rashid, Bahtiar Mohamad, Mairas Abd Rahman und Zulkarnian Ahmad. „Student Athletes’ Perception of Female Models in Sports Advertisements“. Asian Social Science 13, Nr. 10 (27.09.2017): 120. http://dx.doi.org/10.5539/ass.v13n10p120.
Der volle Inhalt der QuelleMcDonald, Mary G. „Michael Jordan’s Family Values: Marketing, Meaning, and Post-Reagan America“. Sociology of Sport Journal 13, Nr. 4 (Dezember 1996): 344–65. http://dx.doi.org/10.1123/ssj.13.4.344.
Der volle Inhalt der QuellePeng, Ziyun, und Hong-yong Jung. „Strategic Branding Approaches for Women Professional Athletes via Self-Presentation Theory and Social Role Theory“. Studies in Social Science & Humanities 3, Nr. 4 (April 2024): 21–25. http://dx.doi.org/10.56397/sssh.2024.04.04.
Der volle Inhalt der QuelleAnupkumar Dhore, Apurva Khobragade und Toshik Arun Mowade. „An investigation into the growing importance of user-generated content within the realm of contemporary digital marketing endeavors“. Journal of Management and Science 13, Nr. 2 (30.06.2023): 29–31. http://dx.doi.org/10.26524/jms.13.17.
Der volle Inhalt der QuelleLewis, Eugene J. „Sports Marketing“. International Journal of Smart Education and Urban Society 13, Nr. 1 (01.01.2022): 1–12. http://dx.doi.org/10.4018/ijseus.311046.
Der volle Inhalt der QuelleYoungman, Josh. „Model High School Athletic Marketing Plan“. Physical Educator 74, Nr. 72.5 (2017): 45–55. http://dx.doi.org/10.18666/tpe-2017-v74-si1-8557.
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