Auswahl der wissenschaftlichen Literatur zum Thema „Advertising Pricing“
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Zeitschriftenartikel zum Thema "Advertising Pricing"
Bagwell, Kyle, und Garey Ramey. „Advertising and Limit Pricing“. RAND Journal of Economics 19, Nr. 1 (1988): 59. http://dx.doi.org/10.2307/2555397.
Der volle Inhalt der QuelleWills, Robert L., und Willard F. Mueller. „Brand Pricing and Advertising“. Southern Economic Journal 56, Nr. 2 (Oktober 1989): 383. http://dx.doi.org/10.2307/1059217.
Der volle Inhalt der QuelleStahl II, Dale O. „Oligopolistic Pricing and Advertising“. Journal of Economic Theory 64, Nr. 1 (Oktober 1994): 162–77. http://dx.doi.org/10.1006/jeth.1994.1060.
Der volle Inhalt der QuelleWang, Wei, und Gang Li. „A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers“. Journal of Theoretical and Applied Electronic Commerce Research 16, Nr. 6 (27.08.2021): 2129–50. http://dx.doi.org/10.3390/jtaer16060119.
Der volle Inhalt der QuelleLal, Rajiv, und Carmen Matutes. „Retail Pricing and Advertising Strategies“. Journal of Business 67, Nr. 3 (Januar 1994): 345. http://dx.doi.org/10.1086/296637.
Der volle Inhalt der QuelleChioveanu, Ioana. „Advertising, brand loyalty and pricing“. Games and Economic Behavior 64, Nr. 1 (September 2008): 68–80. http://dx.doi.org/10.1016/j.geb.2007.12.004.
Der volle Inhalt der QuelleZheng, Jin-Hui, Bin Shen, Pui-Sze Chow und Chun-Hung Chiu. „The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences“. Mathematical Problems in Engineering 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/534605.
Der volle Inhalt der QuelleYang, Honglin, Lingling Chu und Hong Wan. „Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer“. RAIRO - Operations Research 53, Nr. 4 (07.08.2019): 1331–42. http://dx.doi.org/10.1051/ro/2018111.
Der volle Inhalt der QuelleZhou, Erfeng, Tinglong Zhang, Lei Ni und Chang Fang. „Advertising and Pricing Decisions with Reference Price Effect“. Journal of Advanced Computational Intelligence and Intelligent Informatics 22, Nr. 6 (20.10.2018): 817–22. http://dx.doi.org/10.20965/jaciii.2018.p0817.
Der volle Inhalt der QuelleYan, Ke, Shuai Liu, Min Zuo, Jiamin Zheng und Yadong Xu. „Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value“. Systems 10, Nr. 3 (07.06.2022): 76. http://dx.doi.org/10.3390/systems10030076.
Der volle Inhalt der QuelleDissertationen zum Thema "Advertising Pricing"
Anderson, Eric T. (Eric Thomas). „Essays on pricing and advertising“. Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11879.
Der volle Inhalt der QuelleBaardman, Lennart. „Analytics in promotional pricing and advertising“. Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/122389.
Der volle Inhalt der QuelleThesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, 2019
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 191-198).
Big data and the internet are shifting the paradigm in promotional pricing and advertising. The amount of readily available data from both point-of-sale systems and web cookies has grown, enabling a shift from qualitative design to quantitative tools. In this work, we address how firms can utilize the power of analytics to maximize profits in both their offline and online channels. First, we consider an online setting, in which an advertiser can target ads to the customer in question. The goal of the advertiser is to determine how to target the right audience with their ads. We study this problem as a Multi-Armed Bandit problem with periodic budgets, and develop an Optimistic-Robust Learning algorithm with bounded expected regret. Practically, simulations on synthetic and real-world ad data show that the algorithm reduces regret by at least 10-20% compared to benchmarks.
Second, we consider an offline setting, in which a retailer can boost profits through the use of promotion vehicles such as flyers and commercials. The goal of the retailer is to decide how to schedule the right promotion vehicles for their products. We model the problem as a non-linear bipartite matching-type problem, and develop provably-good algorithms: a greedy algorithm and an approximate integer program of polynomial size. From a practical perspective, we test our methods on actual data and show potential profit increases of 2-9%. Third, we explore a supply chain setting, in which a supplier offers vendor funds to a retailer who promotionally prices the product to the customer. Vendor funds are trade deals in which a supplier offers a retailer a short-term discount on a specific product, encouraging the retailer to discount the product.
We model the problem as a bilevel optimization model and show that a pass-through constrained vendor fund mitigates forward-buying and coordinates the supply chain on the short term. Finally, we present a pilot study on the impact of promotional pricing on retail profits. We assess the potential impact of our promotion planning tool on historical data from a large retailer. Our results suggest a 9.94% profit improvement for the retailer.
by Lennart Baardman.
Ph. D.
Ph.D. Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center
Thöne, Miriam [Verfasser]. „Essays on Advertising and Pricing Strategies in Digital Markets / Miriam Thöne“. Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2017. http://d-nb.info/113811443X/34.
Der volle Inhalt der QuelleQiao, Liang. „Pricing and advertising responses of national brands to store brand introduction /“. May be available electronically:, 2007. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.
Der volle Inhalt der QuelleSchlosser, Rainer. „Six essays on stochastic and deterministic dynamic pricing and advertising models“. Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2014. http://dx.doi.org/10.18452/16973.
Der volle Inhalt der QuelleThe cumulative dissertation deals with stochastic and deterministic dynamic sales models for durable as well as perishable products. The models analyzed are characterized by simultaneous dynamic pricing and advertising controls in continuous time and are in line with recent developments in dynamic pricing. They include the modeling of multi-dimensional decisions and take (i) time dependencies, (ii) adoption effects (iii), competitive settings and (iv) risk aversion, explicitly into account. For special cases with isoelastic demand functions as well as with exponential ones explicit solution formulas of the optimal pricing and advertising feedback controls are derived. Moreover, optimally controlled sales processes are analytically described. In particular, the distribution of profits, the expected evolution of prices as well as inventory levels are analyzed in detail and sensitivity results are obtained. Furthermore, we consider the question whether or not monopolistic policies are socially efficient; in special cases, we propose taxation/subsidy mechanisms to establish efficiency. The results are presented in six articles and provide economic insights into a variety of dynamic sales applications of the business world, especially in the area of e-commerce.
Prasad, Ashutosh. „Essays on product-introduction timing, pricing, advertising and piracy in contemporary media /“. Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
Der volle Inhalt der QuelleWeber, Martin. „Optimal inventory control in the presence of dynamic pricing and dynamic advertising“. Doctoral thesis, Humboldt-Universität zu Berlin, 2015. http://dx.doi.org/10.18452/17339.
Der volle Inhalt der QuelleThis dissertation analyzes the optimal coordination of dynamic pricing, dynamic advertising, and inventory management. We consider different optimization problems for a monopolistic retailer who faces a time-dependent deterministic demand. In Chapter 2, we generalize the model of Rajan et al. (1992). The retailer is allowed to choose a dynamic price, a dynamic advertising rate, and the inventory capacity for a sales period of fixed length so that the present value of revenue minus inventory, purchasing and (nonlinear) advertising costs is maximized; in addition, the inventory deteriorates at an exponential rate. We derive the optimal dynamic price-advertising control and the optimal capacity and also consider partially static cases. For the optimally controlled dynamic model we carry out a sensitivity analysis with respect to the model parameters and we compare the results of the dynamic model with those of the partially static models. In Chapter 3, we interpret the sales process as the controlled adoption process of a new product and the inventory capacity as untapped market share. The initial state is assumed to be exogenously given and the demand depends on the current state of the system. We exclude, however, deterioration effects and any other costs but the cost of advertising. We derive the optimal controls using a different technique than Helmes et al. (2013) - we apply Pontryagin’s maximum principle. As an interesting application we consider the controlled von Bertalanffy model. In Chapter 4, we extend the analysis of one-period models to multi-period and longterm average models. Assuming that the optimal controls derived in Chapter 2 and Chapter 3 are applied throughout a cycle, we treat the cycle length and the capacity as decision variables. We derive conditions that ensure the existence of an optimal pair of cycle length and capacity. Various examples and illustrations are given, and structural properties of the optimal pair are verified.
Kurad, Astrid [Verfasser]. „Advertising pricing in German consumer magazine industry : an industrial economic analysis of market concentration, advertising prices, and their interrelations / Astrid Kurad“. Flensburg : Zentrale Hochschulbibliothek Flensburg, 2008. http://d-nb.info/101828009X/34.
Der volle Inhalt der QuelleSimbanegavi, Witness. „Price discrimination, advertising and competition“. Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics, (EFI), 2005. http://www.hhs.se/efi/summary/684.htm.
Der volle Inhalt der QuelleMolinari, Benedetto. „Sticky information and non-pricing policies in DSGE models“. Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7379.
Der volle Inhalt der QuelleEn la segunda parte se presentan nuevas evidencias sobre la publicidad agregada en EE.UU. y se estudian los efectos de la publicidad en la economía usando un modelo dinámico estocástico de equilibrio general. En particular, el capitulo 2 se enfoca en las relaciones de corto plazo entre las mas comunes variables macroeconómicas - consumo agregado, producto interno bruto, totalidad de horas trabajadas en la economía - y la publicidad agregada, con particular atención a la relación de causalidad entre publicidad y consumo. En cambio, el capitulo 3 se enfoca sobre las relaciones de largo plazo, enseñando como la publicidad agregada afecte el nivel de trabajo de la economía. A través del modelo presentado en el capitulo 2, se demuestra que un mayor nivel de publicidad implica un mayor números de oras trabajadas asociadas con un menor nivel de bienestar por los consumidores.
This thesis is organized in two parts. In the first one, I seek to understand the relationship between frictions in information flows among firms and inflation persistence. To this end, I present a novel estimator for the Sticky Information Phillips Curve (Mankiw and Reis, 2002), and I use it to estimate this model with U.S. postwar data. The main result is that the Sticky Information Phillips Curve can match inflation persistence only at the cost of mispredicting inflation variance. I conclude that the Sticky Information Phillips Curve is a valid model to explain inflation persistence but not an overall valid theory of inflation.
The second part presents new evidence about aggregate advertising expenditures in U.S., and analyzes the effect of advertising in the aggregate economy by the mean of a dynamic stochastic general equilibrium model. Chapter 2 focuses on the short run impact of advertising on the aggregate dynamics, and shows that an increase in aggregate advertising significantly increases the aggregate consumption. Chapter 3 focuses on the long run effects of advertising on the labor supply, showing that in economies where aggregate advertising is higher, agents supply more hours of works and are generally worse off in terms of welfare.
Bücher zum Thema "Advertising Pricing"
Ellison, Glenn. A model of add-on pricing. Cambridge, MA: National Bureau of Economic Research, 2003.
Den vollen Inhalt der Quelle findenDorn, Edward G. A successful system for pricing & producing advertising services. Palatine, IL: CEL Publications, 1995.
Den vollen Inhalt der Quelle findenDreifürst, Bernhard. Wirkungen von Sonderangebotsaktionen. Bonn: [Bonner Betriebswirtschaftliche Schriften], 1985.
Den vollen Inhalt der Quelle findenDevinney, Timothy Michael. Advertising and price elasticity in a model of dominant firm markets. Brussels: European Institute For Advanced Studies in Management, 1988.
Den vollen Inhalt der Quelle findenGrewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.
Den vollen Inhalt der Quelle findenGrewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.
Den vollen Inhalt der Quelle findenUnited States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.
Den vollen Inhalt der Quelle findenUnited States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.
Den vollen Inhalt der Quelle findenHu, Sheng C. Optimal advertising pricing policies in a mature market: A dynamic duopoly model. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1989.
Den vollen Inhalt der Quelle findenHauser, John R. Competitive advertising and pricing in duopolies: The implications of relevant set-response analysis. [Boston, Mass: Division of Research, Harvard Business School, 1987.
Den vollen Inhalt der Quelle findenBuchteile zum Thema "Advertising Pricing"
Kumar, Subodha. „Pricing Models in Web Advertising“. In SpringerBriefs in Operations Management, 9–13. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18645-0_2.
Der volle Inhalt der QuelleSherman, Zoe. „Pricing the eyes of passersby“. In Modern Advertising and the Market for Audience Attention, 78–100. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge explorations in economic history: Routledge, 2019. http://dx.doi.org/10.4324/9781315511573-3.
Der volle Inhalt der QuelleMangàni, Andrea. „Internet Advertising: Market Structure and New Pricing Methods“. In Electronic Commerce and Web Technologies, 301–13. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/3-540-44463-7_26.
Der volle Inhalt der QuelleZhang, Bolei, Zhuzhong Qian, Wenzhong Li und Sanglu Lu. „Pricing Strategies for Maximizing Viral Advertising in Social Networks“. In Database Systems for Advanced Applications, 418–34. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18123-3_25.
Der volle Inhalt der QuelleJørgensen, Steffen, und Simon Sigué. „A Lanchester-Type Dynamic Game of Advertising and Pricing“. In Games in Management Science, 1–14. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-19107-8_1.
Der volle Inhalt der QuelleDockner, Engelbert, und Gustav Feichtinger. „Dynamic Advertising and Pricing in an Oligopoly: a Nash Equilibrium Approach“. In Dynamic Games and Applications in Economics, 238–51. Berlin, Heidelberg: Springer Berlin Heidelberg, 1986. http://dx.doi.org/10.1007/978-3-642-61636-5_9.
Der volle Inhalt der QuelleGoertz, Thomas, Jella Pfeiffer, Henning Schmidt und Franz Rothlauf. „Integrating Keyword Advertising and Dynamic Pricing for an Online Market Place“. In Operations Research Proceedings 2013, 145–51. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07001-8_20.
Der volle Inhalt der QuelleWang, Junping, und Shengdong Wang. „Optimal Manufacturing, Ordering, Pricing and Advertising Decisions in a Two-Echelon Supply Chain System“. In Lecture Notes in Electrical Engineering, 589–97. London: Springer London, 2012. http://dx.doi.org/10.1007/978-1-4471-4600-1_50.
Der volle Inhalt der QuelleYe, Qiongwei, Zhang Qian und GuangXing Song. „The Analysis of Advertising Pricing Based on the Two-Sided Markets Theory in Social Network“. In IFIP Advances in Information and Communication Technology, 277–87. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-45526-5_26.
Der volle Inhalt der QuelleAust, Gerhard. „Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach“. In Contributions to Management Science, 65–99. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11626-6_4.
Der volle Inhalt der QuelleKonferenzberichte zum Thema "Advertising Pricing"
Wang, Zheng. „Cooperative Advertising Research with Product Pricing“. In International Conference on Education, Management and Computing Technology (ICEMCT-16). Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemct-16.2016.38.
Der volle Inhalt der QuelleBharadwaj, Vijay, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie und Jian Yang. „Pricing guaranteed contracts in online display advertising“. In the 19th ACM international conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/1871437.1871491.
Der volle Inhalt der QuelleHartline, Jason, Nicole Immorlica, Mohammad Reza Khani, Brendan Lucier und Rad Niazadeh. „Fast Core Pricing for Rich Advertising Auctions“. In EC '18: ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3219166.3219231.
Der volle Inhalt der QuelleWeber, Thomas. „Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition“. In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.794.
Der volle Inhalt der QuelleCai, Dong-Song. „Advertising and pricing strategy in diffusion of network products“. In 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.2212.
Der volle Inhalt der QuelleShi, Dayi, Yong He, Lindu Zhao und Peng Zhang. „Pricing Strategies in a Dual-Channel Supply Chain with Local Advertising“. In 2015 48th Hawaii International Conference on System Sciences (HICSS). IEEE, 2015. http://dx.doi.org/10.1109/hicss.2015.134.
Der volle Inhalt der QuelleYu, Yanan, und Yong He. „Pricing and advertising investment policy for agricultural products with government subsidy“. In 2019 16th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2019. http://dx.doi.org/10.1109/icsssm.2019.8887743.
Der volle Inhalt der QuelleLak, Parisa, Akin Kocak, Pawel Pralat, Ayse Bener und Akram Samarikhalaj. „Towards dynamic pricing for digital billboard advertising network in smart cities“. In 2015 IEEE First International Smart Cities Conference (ISC2). IEEE, 2015. http://dx.doi.org/10.1109/isc2.2015.7366211.
Der volle Inhalt der QuelleZhang, Cheng, Zhi Liu, Bo Gu, Kyoko Yamori und Yoshiaki Tanaka. „Wireless LAN access point deployment and pricing with location-based advertising“. In 2017 13th International Conference on Network and Service Management (CNSM). IEEE, 2017. http://dx.doi.org/10.23919/cnsm.2017.8255996.
Der volle Inhalt der QuelleHu, Yu, Jiwoong Shin und Zhulei Tang. „Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action“. In 2010 43rd Hawaii International Conference on System Sciences. IEEE, 2010. http://dx.doi.org/10.1109/hicss.2010.470.
Der volle Inhalt der QuelleBerichte der Organisationen zum Thema "Advertising Pricing"
Gentzkow, Matthew, Jesse Shapiro, Frank Yang und Ali Yurukoglu. Pricing Power in Advertising Markets: Theory and Evidence. Cambridge, MA: National Bureau of Economic Research, Juli 2022. http://dx.doi.org/10.3386/w30278.
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